The MOO Ideas Book
MOO.COM ideas and inspiration: A collection of wonderful ideas from the MOO community. Tips on everything from packaging for online retail, promotion for yourself or your business. There's even some nice ideas for gifts and wedding favours! Stuck for creative ideas for your MOO Business Cards? Take a lead from graphic designers, freelance photographers and a some well known online businesses.
branding 1 ideas and inspiration Contents 2 packaging & branding for retail 14 promotion for individuals & small business 32 occasions events & gifts 54 wonderful weddings branding 2 Creative crafters There’s something wonderful about receiving beautifully wrapped packages in the post—whether they were bought for yourself or as a gift. Crafter and online retailer Melanie J Cook uses MiniCards simply tied with string to brand each package she dispatches. The MOO Stickers she also includes are the perfect extra touch! branding 3 Packaging and branding for retail branding 4 Jewelry Designer Childrensâ€™ Photographer Âť Abigail A. Percy designs and creates jewelry from her workshop in Scotland. She photographs her unique designs, and uploads them to MOO to create stylish Business Cards and MiniCards. They showcase her work, acting as both portfolio and product catalogue, so she never misses a chance to show off her work. One of the most exciting things about session photography for customers, is the final package: beautiful prints and albums to treasure forever. Robyn Pollman creates unique packages for her clients by creatively customizing off-theshelf products. Using MOO Stickers to seal packages and bags, she ensures everything is fully branded. branding 5 branding 6 Simply stylish Delicate detail Âť Whether youâ€™re preparing packages for customers or gifts for friends, you can create something unique with the simplest of ingredients. Jessica Wilson has sewn these classic brown paper packages tied up with string, and added extra color and a professional touch with a MiniCard featuring her own photography. Affordable, recyclable, and bags of fun! Tamar designs and makes delicate, romantic jewelry and accessories for retail, both on and offline. Her colorful MiniCards act as swing-tags for larger items or structural packaging for smaller ones. By adding brightly colored beads, her MiniCards feel extra special and are sure to be kept as a bookmark or treasure. (Perfect for forgetful customers as her contact details are at their fingertips!) branding 7 8 branding branding 9 « Boxing Clever Mix and Match It’s not difficult or expensive to get creative with packaging for clients. Off-the-shelf boxes can feel like a unique gift when tied simply with color coordinated ribbon or thread. Jeweller Abigail A. Percy is sure to add a MiniCard with her contact details to every package, it’s one way to make sure her customers know where to come for other pieces to match the set! If your products are bursting with color and texture, why limit yourself to one-size-fits-all packaging? Julie Fountain creates ‘Text MiniCards’ in a wide range of colors using MOO’s simple online tools. Matching up the cards with the beads she creates gives every item a professional feel — and makes for an enticing display at craft markets. branding 10 Limited Edition Squink! Is a company selling limited edition t-shirts online. MOOâ€™s short-run Business Cards are the ideal thing to use for hang-tags, showing not just care instructions but the exact number in the limited run youâ€™ve bought! Upload different designs for the front, each with a unique number, and a standard message for the reverse. Simple! branding 11 Handmade chic These colorful swing-tags by Joe McAllister show the beautiful details on his hand-cranked sewing machine. Creating interest in his story and a great talking point, he uses them to add color to his display at craft markets and fairs. The back of each MiniCard is a standard design, enabling him to change prices with each new product. branding ÂŤ Telling your story Beth Hemmila uses MiniCards to tell the unusual stories behind every item of jewelry she makes. She adds clear stickylabels to the reverse of each card and binds them simply into individual books. 12 Designs on you Âť Designer and maker Claudia uses illustrations on her MiniCards, to evoke the feeling and style of her complete range of jewelry. Each little card has her name and shop address on the reverse, so when the wearer receives a compliment, they can pass on her details. Sweet treats! branding Ella Riley’s Traditional Sweet & Toffee Shop might have an ‘old fashioned’ name, but they’re bang-up-to-date with their marketing. Selling traditional sweets online, these MiniCards are included with each order, encouraging customers to collect the cards in return for free rewards! 13 promotion 14 Small business start-up Perch, an online content management system, uses MiniCards to promote their business. By uploading 100 different ‘fronts’, they can hand out 100 promocodes to new customers, cheaply and easily. MOO’s short print runs means that for each conference or tradeshow they attend, they make a new pack, with new codes. By tracking which codes are used, they can see which shows are the most successful. Promotion for individuals and small business promotion 16 Independent creative agency Independent illustrator & animator » Dinnick & Howells are an innovative branding and design company with a truly global outlook. Made up of a small, ‘modular’ team, MOO’s short print runs suit them perfectly. Using a range of different colors for the front of their cards, they’ve taken full advantage of the PDF upload for the reverse, keeping their strong corporate style. Lesley Barnes is a designer, illustrator and animator. Aside from working on a range of client projects Lesley also sells her artwork online. She keeps MiniCards on hand to show new people she meets exactly what she does; it’s a mini portfolio for her pocket. The cards also act as useful swingtags to brand the packages she sends to customers. promotion 17 promotion 18 Writer and photographer Ilva Beretta is a freelance photographer. Although she specializes in food photography, her work takes her in different directions, from art projects to her own cookbook. Printing cards with MOO means she can easily showcase the variety of work she produces. promotion 19 Online retailer A fashion company that gives its customers the ability to personalize what they wear, Spreadshirt have been online since 2002. The Business Cards theyâ€™ve made with MOO show a range of their unique designs, giving potential clients a real sense of what theyâ€™re all about. promotion 20 The model Business Card Take me home! Âť Katja Mathes knows talent spotters are everywhere. She keeps Minicards featuring images from her latest shoot close to hand, so opportunities are never missed. MiniCards fit neatly into any purse or bag. Photocharlie knows how to put on a show! With his wonderful collection of Minicards and Postcards he can showcase a wide range of work without breaking the bank. Thereâ€™s even enough to share! promotion 21 promotion 22 Cakes? Crumbs! London based cupcake bakers Crumbs and Doilies include a few MiniCards with each private orderÂâ€”like a fun, collectable freebie for customers to keep and show their friends. They use a range of colorful product photos on one side of the card, and upload their unique branding for the reverse. promotion 23 It’s not always about the photos… While a different photograph or illustration on every card in a MiniCard pack is perfect for photographers, illustrators and online retailers, it’s not what appeals to everyone. For some, a single well-crafted design can say everything they need. Graphic designer Theis William Dahl created a strong typographic design for his card, picking out his main areas of expertise. He made the most of MOO’s ‘Printfinity’ option with subtle color changes on each one. Uploading his logo for the reverse completes the look - a simple, effective, stylish design. promotion 24 Typography lover David Boni is a young independent designer with a passion for typography. Clients love his crisp, clean design aesthetic and he’s carried this look into his own Business Card design. Instead of using images of his work — or stock photography — he’s used his strong typographic logo to full effect with this smart repeat pattern. promotion 25 Getting back to basics You can quote me! Independent designer Beth Chapleau knows the value of good design. Taking note of the old design saying ‘less is more’ Beth has stripped her details back to the bare essentials, and gives only the details you really need: her url, housing her portfolio. The result is a stylish card, free from clutter. It’s unusual and interesting, and always remarked on. For designer, brand consultant and author, Jason VanLue, words are as important as pictures. He’s created an engaging pack of MiniCards with different conversation starters on every one. The bold design and eye catching colors invite the recipients to choose their favorite — and helps Jason learn a little bit more about them at the same time. 26 promotion « The location photographer promotion Top UK location photographer, Simon Warren has long been using MOO to print standard sized Business Cards. He really loves the easy option to show a whole range of his work. Recently, he’s started adding MiniCards to his pocket portfolio. When you’re on location and your hands are full of cameras or lights, pocket-sized MiniCards are the ideal way to share your contact details! 27 The wedding photographer Wedding photographer, Mike Kelly makes the most of sharing his contact details at weddings and events. He creates MiniCards appropriate to the day, inviting guests to view all the images online. Not only does this mean guests can purchase the images they love, but should they need a photographer for their own event, they know where to find him. promotion 28 Tell it like it is Pick a cardâ€Ś Software company TrakAx often hand out Business Cards at shows and events â€” just the time you need to get a conversation started. With a range of quotes about every aspect of their software, they can pick the most appropriate card for each potential client. Rich Wells uses a range of designs on his MiniCards, from typography to illustration. Handing out his cards to friends and future colleagues has become something of an event, as they sift through them all to find their favorites! Like many small businesses, Arena Flowers find budget is often a leading factor in marketing decisions. MOO Business Cards were an ideal choice for them, giving maximum flexibility at an affordable price. Using each of the 50 cards to show a different bouquet means these double up as a product catalogue and Business Cards! Creative, not common » Creative Commons is a non-profit organization helping people navigate the choppy waters of copyright. Their cards showcase a range of CC licensed photography to open up conversations about their mission. They’ve uploaded a high-resolution JPEG for the ‘details’ side of their card, so these cards perfectly match the brand guidelines of the organization. promotion « Saying it with flowers 29 promotion 30 Colorful company Multicolored and green all over Illustrator, animator and dog lover, Lili Chin creates wonderful illustrated works of art for the SoCal Boston terrier rescue, BostonBuddies. These promotional postcards show off her work to great effect, helping to explain what she does and why. Jamba Juice use bright illustration for their Business Cards. Promoting an all natural, healthy lifestyle, they chose MOOâ€™s 100% recycled, chlorine free, 100% biodegradable Green Business Cards. (They even come in a recycled and recyclable box!) promotion 31 Portfolio pieces You can’t travel everywhere with your portfolio… Sometimes it has to go on ahead without you to pave the way. Illustrator Jonny Wan created these wonderful Business Cards and Postcards, featuring his unique work. Packaged together with information about his skills, work and experience they’re a great mini-portfolio to send to creative directors around the globe. The option to print a different image on every card in the pack means he can send out a variety of pieces to see which are the most successful. occasions 32 Stocking-stuffers! For the young and young-at-heart, StickerBooks make a great little stocking-filler for Christmas and the Holidays, and are kinder to teeth than candy! Events, gifts and occasions occasions 34 Personalized gift tags This holiday, make MiniCards with a photo of each person you’re giving a gift to. Use them as a gift tag, and we bet they’ll be treasured almost as much as the present itself! No photos? Make Text MiniCards with everyone’s name, it’s easy and fun! For parents and grandparents, framed MiniCards make cute gifts, perfect for cheering up a desk at work, or a bookcase at home. With 100 different Minicards per-pack, that’s a lot of gifts for your money! You’ve been framed » MiniCard Mosaic Frames are designed to hold 20 MiniCards—in any format you choose! It doesn’t matter if your photos are portrait or landscape, simply re-arrange the smaller frames to suit your style. You can even choose to hang the frame portrait or landscape too! occasions « Picture this 35 occasions 36 Personalized Holiday Cards Sticky fingers! » Create beautiful, personalized Christmas Cards or Postcards for the Holiday season. Show off your talents with festive images professionally printed from your own art or photography. Remember, there’s the option of a different image on every one! Keep little hands busy this season! Print fun StickerBooks full of photos taken over the year and use to make personal Christmas cards. Add glitter and glue — and some artistic magic — and there’s a wonderful card for everyone in the family. occasions 37 38 occasions occasions 39 « Year-round gifts Easy gift-wrapping There’s nothing like receiving stationery made just for you. Make a mixed pack of Postcards or Greeting Cards to give as a gift, and ensure your friends are never stuck without an occasional card again! Use your own photography, or choose a selection of MOO designs. For fast, fun gift wrapping, StickerBooks are perfect! Choose up to 90 different stickers using your own photography or MOO’s designs. They arrive in a handy little book, so they wont get lost, and add an impressive finishing touch. (Good for envelopes too!) occasions 40 BOO! Have some fun this Halloween! Use MiniCards to create banners or trick-or-treat lucky dips. Give scary StickerBooks instead of candy, or create the perfect party invitations with your own images. Not scary enough? Use images from MOOâ€™s own spookily good designers. occasions 41 42 occasions occasions 43 « Guess who?! Gotcha! Wrapping a Valentine’s gift with care and attention is a great way into your lover’s heart! Create a set of MiniCards to use as gift tags, with a special message on each one. Create a sneaky StickerBook full of your favorite photos — places you’ve been together, pictures of the two of you. Sneak them on to bags and books to remind your lover of the special times you’ve had together. Mom? Mum?! occasions You say ‘Mom’, we say ‘Mum’! However you say it, help mothers keep in touch with these stylish ‘Mom cards’. 44 Choose a beautiful Ready Made pack of MiniCards and add your mother’s details to the reverse. No more scribbled phone number swaps at the school gates! occasions 45 We’ve got your number It’s a wrap! Bego Diaz created a set of MiniCards with the numbers 0-9 and the letters of the alphabet. It makes creative gift wrapping much more fun — spell out the name of the recipient or the date of the birthday! A personal, unique way to package a parcel. With a wonderful eye for color, Jessica Wilson knows how to make a gift look special every time. With colorful tissue paper and brightly patterned ribbon, a MiniCard featuring her own photography finishes off this enticing package perfectly! 46 occasions occasions 47 « I’m stuck on you Keep in touch StickerBooks make a great little gift for children all year round. Use some of MOO’s designs, or create a book filled with your own photographs of friends and family. Does your child love drawing? Make stickers of their artwork! Create a pack of MiniCards for your children to share with friends. Swap them, share them, stick them on the wall, use them as bookmarks or for scrapbooking! This colorful collection was chosen from designs by MOO. 48 occasions occasions 49 Keep out! Âť Create a collection of different MiniCards and thread them together with ribbon. Perfect for birthday or Christmas banners â€“ or for decorating a bedroom all year round! occasions « I remember you! This is a personalized memory game, created by designer Benigna Iwasaki. Featuring her own photography on the front of the cards, the trick is to remember where each half of the pair is hiding. A fun game for children – especially when you use their favorite family photos! 50 Teenage troubles » It’s always hard finding gifts for teenagers. Try a Postcard pack with a range of images from MOO designers. With a variety of different styles from traditional to modern, stylish to sweet, there’s something to suit all tastes. occasions 51 Personalized flash cards These wonderful flash cards were designed and created by Jonathan Howells, as a gift for two of the younger members of his family. With a bright, colorful design he used family photographs and associated them with each letter of the alphabet. Printed on to Postcards theyâ€™re a fun way to learn, and much more engaging than a traditional flash card set! To finish off the gift, he spiral bound the cards into a neat, easy to carry book. occasions 52 Hey, baby! Create sweet little MiniCards to slip in with birth announcements. They’re the perfect thing to keep tucked into a photo album or wallet and are sure to be treasured. They’re also a great little extra for photographers to offer their clients following a new born photoshoot. Cost effective and very cute, they’re an easy way to send out lots of different images to excited friends and family. occasions 53 Welcome to the world! Create wonderful, personalized Greeting Cards for yourself or your clients, featuring photos of the new little one. Personalize the text inside and add an extra photo and message to the reverse of each card. With the option of a different image on every one, the difficult choice of deciding just which photo to use is all taken care of. (Now all you need to worry about is which one youâ€™ll send to who!) wedding 54 Save the date! Create a ‘save-the-date’ so lovely, people just can’t help but save it! Print MiniCards with your own images on one side, and your details on the reverse. Hole-punch the cards and tie several together with ribbon for a miniature photo album. Are you a photographer? These are great to offer clients following an engagement shoot, or to offer a couple right at the start of their wedding plans with you. Wonderful weddings Saving in style Elisabeth created these sweet savethe-date Minicards to be included with her more traditional wedding invitations. Theyâ€™re just the right size to slip into a diary or pin to a noticeboard, making sure your very important date will never be forgotten! wedding 57 A message from us to you It’s a wonderful wedding! Create a simple wedding invitation with photographs of the bride and groom to be. Use images from an engagement shoot, or from the happy times you’ve spent together. Personalize the reverse of the cards with your details, and they’re ready to send! With the wedding reception taking place in a theatre, Silva Sergenian decided to make the most appropriate of wedding cards. Adapting the original poster from ‘It’s a Wonderful Life’, the names were changed to star the bride and groom! Date saving superhero! These gorgeous save-the-date cards were made by MOO customer Kelly, for her wedding to Terrell. She made MiniCards with their baby photos and tied them to a card printed with the details of the day. This cute idea was very well received by the invitees, whoâ€™ve saved them as special keepsakes! wedding 59 Classic coordination For her wedding, Sarah Duncan showed just how creative you can be with Business Cards. She created these stylish save-the-dates with a smart typographic design featuring the major points and players of the day. For her reception she made these fantastic quiz cards to break the ice and get her guests talking! Each card asks a different question about Sarah and her new groom and one was left at the place setting for every guest. wedding 60 A heartfelt thank you These thank you cards by Tania A. Chau are actually printed on MOO Business Cards! With a selection of gorgeous photographs of the happy couple on the front, they’ve uploaded a full design for the back. It’s a wonderful way to make the most of your official photos, and sure to be appreciated by friends and family as a memento of a special day. Stickin’ around » You could also create a StickerBook with your wedding photos. Choose up to ninety different images and add a sheet of six stickers to every thank you note you send, or use them as individual seals for envelopes. wedding 61 A classic, with a twist! For a more traditional approach to wedding favors, the safest choice is always sugared almonds. But you can still give them a personal touch by adding your own little details. Make MiniCards with photos of your engagement, your wedding rings or some fun shots of you together as a couple â€“ we bet theyâ€™ll be kept long after the sweets have gone. Favorite favors Weddings can be tough events for childrenâ€”lots of keeping quiet and trying hard to sit still. Take your inspiration from the kindest of grooms, Michael Scott, who created these wonderful StickerBooks full of his own photography. Handed to the youngest guests instead of a more traditional wedding favor, theyâ€™re kinder to teeth than sweets and much more fun! wedding 63 A picture perfect day Mosaic MiniCard Frames are a great way to show off lots of photographs at once! A thoughtful gift with a box of 100 MiniCards featuring images of the day, newly-weds can pick 20 of their favourite images to fill the frame â€“ and share the rest! The frames work portrait or landscape, and each of the 20 MiniCards can be rearranged thousands of different ways. Thanks to the members of the MOO Community for sharing their images with us. Their creative ideas are always an inspiration! 2: Melanie J Cook www.etsy.com/shop/wiccked 18. Ilva Beretta www.ilvaberetta.com 31. Jonny Wan www.jonnywan.com 4 & 8: Abigail Percy www.abigailpercy.com 19. www.spreadshirt.com 45. Bego Diaz www.moo.com/link/gxfg 5. Robyn Pollman www.buttonsandbowsphotography.com 6. Jessica Wilson www.a-go-gos.blogspot.com 7. Tamar Schechner www.nestprettythings.com 9. Julie Fountain www.lushlampwork.co.uk 10. Squink! www.squinky.co.uk 20. Katja Mathes www.katjamathes.de 21. Photocharlie www.flickr.com/cjmphotos 22. Crumbs & Doilies www.crumbsanddoilies.co.uk 23. Theis William Dahl www.theisdahl.com 24. David Boni www.davidboni.net 11. Joe McAllister 25. Beth Chapleau www.bethchapleau.com 12. Beth www.hint.etsy.com 25. Jason VanLue www.jasonvanlue.com 12. Claudia www.claudescreations.blogspot.com 26. Simon Warren www.simonwarren.com 13. Ella Rileyâ€™s Traditional Sweet & Toffee Shop www.yorkshiretoffee.com 27. Mike Kelly www.northernlightimages.co.uk 14. Perch www.grabaperch.com 28. www.trakax.com 16. Jonathan Howells www.dinnickandhowells.com 17. Lesley Barnes www.lesleytoast.etsy.com 45. Jessica Wilson www.flickr.com/jek-a-go-go 50. Bcome www.biginjap.blogspot.com 56. Elisabeth www.flickr.com/elisabeth85 57. Silva Sergenian www.postcardsandsnapshots.com 58. Kelly www.flickr.com/kellyink 59. Sarah Duncan www.flickr.com/sarahphrase 60. Tania A. Chau www.flickr.com/mikomiao 61: Michael Scott 28. Rich Wells 30. Lili Chin www.doggiedrawings.net 30. www.jambajuice.com moo.com wedding 67 wedding 68 Find out more at moo.com