NOV VOL3.14 mInteraction | strategy
9APPSTHATLEADYOUTO
LIVELIKEBK
“
Thai people love conversation. We cannot deny that smartphone and internet become an essential part of our lives. Our latest study shows that while there are so many applications being installed in the smartphone of Bangkok-urbanites, however, people will use no more than 5 apps a day according to their lifestyles and familiarities. This issue of DiGiTAL 3SiXTY will highlight 9 basic app-creations that help us enjoy being a Bangkok-urbanite .
�
THE4C
of urban actions CONNECT
COMMUTE
While I were sleeping catch up
Boredom killer from traffic
0600
0830
0730 What’s going on with the world outside
CONNECT
Every morning we must get through rush hour with smallest amount of CONVEY time Escape to selfutopia
Bed time stories
1500
2245
1930
1315 Social as my day appetizer
It’s ME ME & ME I own my virtual world
COMMUTE CONVENIENCE
CONNECT mInteraction | strategy
Banking {2}
Bankokian can’t denied that Time is Money. We can avoid physically transactions at counter or digitally onlocation-computer. With the introduction of bank app – now we are the one who rules money as just a piece of cake; anywhere, anytime
CONVENIENCE {3} Instant Privileges Everyone loves discounts, promotions, and freebies. Wouldn’t it be nice to bring along with you such privileges 24/7?
{4} Entertainment There are so many cool thing to do outside – forget about rushing home to catch up TV drama or series, while you can watch whatever programme from your personal screen.
COMMUTE {5}
mInteraction | strategy
BTS
Carrying cash and cards sometimes become a nightmare for the shape of your beautifully designed wallet. A special SIM for mobile phone will free you from that - riding BTS lines, and purchasing stuff at leading food chains across the city
CONVEY {7}Invisible Storage We came across paperless era for ages, now it’s the time called storageless; forget about thumb drive and external hard disk because we can simply keep our data and doc safely in the cloud.
{9} Translator English, French, German or any foreign languages may be a big barrier for many, but if you have these app in hands, you will find the professional world is just as close as personal arena
mInteraction | strategy 2014 All rights reserved