DON’t MISS: TRAVEL TRENDS
OCT VOL2.14 mInteraction | strategy
DON’t MISS: TRAVEL TRENDS HOW TODAY’s TRAVELERS CREATE & PLAN FANCY TRIPS
THE NOWISM
BUY NOW & PLAN LATER
“I AM A WORLD’s CITIZEN” Travel becomes part of the world’s popular culture via the usage of social networks of famous influencers. It provides the opportunity to open their eyes and explore their minds, in order to live their lives and later be accepted as part of the wide wild world.
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Fancy promotions & offering through travel service providers as airlines, hotels, or credit card websites directly force travelers to make such purchase decision within time limits.
DEMAND ON VISA-FREE DESTINATIONS According to new agreements between governments, travelling now is not limited to same old destinations as Hong Kong, Korea or Singapore. New fancy destinations, within a 6hour travelling distance as Japan and Maldives are now being added to travelers’ preferred list.
Navigation and crowd sourcing app at each destination also brings convenience to travelers. It is not a big deal to catch up train, bus, or taxi OR find a good place to eat when you are on your trip in a non English speaking country.
The power of new media and its society allows new generation of holidaymakers and brand to take roles as thought leaders, creating & sharing know-how from real experiences.
CROWDSOURCE GENERATED SOCIETY
CONFIDENT TRAVELLERS MOBILE: GADGET FROM GOD The use of language in a foreign land is no longer a BIG barrier to Thai travelers. Thanks to language mobile apps that help translate all the languages as English, German, French, Japanese, Chinese , not to mention Thai.
a work of mInteraction | strategy V.2 :: SEPTEMBER 2014
“THE ALWAYS ON CONNECTION STYLE”
THE POWER BANK ELEMENT
In addition to the FOUR REQUISITES of life, the Internet can be counted as the FIFTH ELEMENT to the urbanite. It is now common to see young travelers carry on items as power banks & pocket WiFis everywhere they go. And surfing the Internet will not be disrupted.
HOW TODAY’s TRAVELERS CREATE & PLAN THE FANCY TRIPS
DON’t MISS: TRAVEL TRENDS
THE CRAVE OF iNTERNET
CHAT & TALK APPLICATIONS MERGE THE WORLD’S DISTANCES AT NO COST
HOW TODAY’s TRAVELERS CREATE & PLAN THE FANCY TRIPS
DON’t MISS: TRAVEL TRENDS
When it comes to travel, the roles of smartphones and tablets are not limited to an mobile version of computer. It resembles the original purpose of voice but within a new platforms. This results in free (of charge communication.
Neil Mavichak Head of Digital Strategy & Public Relations Neil.Mavichak@groupm.com
Worawin Soncharoen Associate Director – Digital Strategy Worawin.Soncharoen@groupm.com
Kwankaow Koosakulnirund
THE REAL TIME CONNECTING STYLE
[ CONT’D ]
Supervisor – Digital Strategy Kwankaow.Koosakulnirund@groupm.com
# COMMUNICATION CULTURE The latest fad in descriptive communication is now switched into a more creative stage. Instead of using typical text on social network, the use of shorter version of # communication becomes a norm among Thai surfers.
Natalie Sarao Carry on a professional or semiprofession SLR camera while travelling is yesterday. Presently, everyone can take a cool shot through the use of smartphones – with a little help of apps.
[ AR ]‘TIST - PICTURE TELLING
Planner – Digital Strategy Natalie/Sarao@groupm.com
Hazel Han Sr. Marketing Executive & Public Relations Hazel.Han@groupm.com
mInteraction | strategy - 2014 -
mInteraction | strategy 2014 All rights reserved