snapshots
Grand Prix paperJam
An audience of nearly 500 attended the finale of the Grand Prix paperJam’s Communication Marketing Design at the Tramsschapp in Luxembourg City on February 17. During the awards ceremony, minister of economy and foreign trade Jeannot Krecké stressed the importance of design and communication in the Luxembourg economy, while welcoming continued excellence and dynamism within the sector. An independent jury--headed by JeanLuc Walraff, creative director at the agency JWT in Brussels--reviewed 107 submissions before selecting the laureates, “ based on the implementation of a comprehensive strategy that responded creatively to the client’s brief, rather than a particular visual, slogan or campaign.” First prize was awarded to the “Livreur de frissons” campaign produced for Messageries du Livre by Comed, with the jury noting “its originality and simplicity, the concept can be adjusted at will and has a timeless quality.” Second prize was awarded to TransFair-Minka’s “Fairtrade Kaffi Dag” campaign, also by Comed. Third prize went to Munhowen Bofferding’s “Bravo” campaign, by the Dutch agency AG Lemon Scented Tea.
Olivier Minaire
BEST of
David Laurent/Wide
Second place: “Fairtrade Kaffi Dag” campaign (TransFair-Minka/Comed)
Pierre Kihn (Office Freylinger) presents the special intellectual property prize: “Jailbird” campaign (Défi-Job/Guido&Glas)
David Laurent/Wide
The Grand Prix paperJam Communication, Marketing, Design was held under the patronage of minister for the economy and foreign trade, Jeannot Krecké
Centre: Heike Fries (Vidale-Gloesener); right: Jan Glas (Guido & Glas)
36 - delano -March 2011
L-R: Jessica Koeune (Les 2 Musées de la Ville de Luxembourg), Cathia Gromczyk (Binsfeld), Daniela Arede (myenergy) Olivier Minaire
David Laurent/Wide
Olivier Minaire
David Laurent/Wide
First place laureate: “Livreur de frissons” campaign (Messageries du Livre/Comed)
Third place: “Bravo” campaign (Munhowen Bofferding/Lemon Scented Tea)