SERVICE DESCRIPTIONS PHOTOGRAPHY + PRICING
PHOTOGRAPHY | MCCORMICK PHOTOS & DESIGN
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A BRIEF WORD ABOUT
PHOTOGRAPHY look... there’s a TON we can do with photography now. however, I tend to lean more of the side of “build it for realz.” while photoshop is an incredible and necessary tool in the realm of photography nowadays, I always look to reality rather than the computer. if there’s a chance, we should make it. not fake it.
PHOTOGRAPHY | MCCORMICK PHOTOS & DESIGN
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TYPES OF PHOTOS 1.
2.
CONCEPTUAL
STANDARD
if this is your first record, most people encourage you to have a photo of yourself on the cover. why make it a boring one?
if this is your first record, most people encourage you to have a photo of yourself on the cover. why make it a boring one?
let’s treat it with as much care and attention that we do when we create an original artwork cover. conceptual photo shoots are built with the intent for use on and in an album design.
while it’s called “standard,” it’s still an awesome representation of your band without big constructed sets. while it contains much more of the grounded state of you or your band, they’re still incredible images catered specifically to you and your sound.
they tend to be involved with a few locations, or sets, or large props, or all kinds of fun stuff...
these photos are also included in a conceptual shoot.
the coolest news? they also typically come with a standard photo shoot to use as many images as you can to promote your new brand.
PHOTOGRAPHY | MCCORMICK PHOTOS & DESIGN
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CONCEPTUAL PHOTO SHOOT WHAT IS IT? if this is your first record, most people encourage you to have a photo of yourself on the cover. why make it a boring one? let’s treat it with as much care and attention that we do when we create an original artwork cover. conceptual photo shoots are built with the intent for use on and in an album design. they tend to be involved with a few locations, or sets, or large props, or all kinds of fun stuff... the coolest news? they also typically come with a standard photo shoot to use as many images as you can to promote your new brand.
PHOTOGRAPHY | MCCORMICK PHOTOS & DESIGN
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STANDARD PROMOTIONAL PHOTO SHOOT WHAT IS IT? hardly considered “standard” by most people, these images are developed primarily in studio or on one location. While it claims to be standard, these typically tend to be extremely creative and modern in their lighting and posing.
PHOTOGRAPHY | MCCORMICK PHOTOS & DESIGN
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Play-circle
BEHIND THE SCENES VIDEO WHAT IS IT? every project gets recorded from beginning to end. this means we can create awesome roll-out videos for announcements of your upcoming album. I work closer with my favorite videographer/business partner, merne judson iii to make sure you have enough recorded content to give you as many videos as you’d like surrounding the behind the scenes view of your album construction, promotional photo shoot(s), and even the editing process. video is more valuable than anything (except animation) these days.
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CONCEPT
CONCEPT
CONCEPT #1
“REFLECTION” about: the first image is taken from the concept that perhaps, while we’re always followed by a twitchy, somewhat evil force, it’s actually us that create it for ourselves. This image shows that the hooded figure is prominant at times, leaving us looking at a mere reflection of what we once were/could be.
NEXT STEPS
process
while these are not ALL of the images you’ll be recieving, they are (in my mind) the best representations of each style. the five album covers are finalized and won’t likely have companion pieces, however the promotional images have a few more coming as well as the extras. dude...you rule. this was a super fun (and challenging) project, and we always love working with you.
RESEARCH/ BRAINSTORM
SKETCH
LAYOUT
REFINE
DELIVER
THANK YOU! Further thoughts or questions?
EMAIL ME PAGE 13
NORMAN HITTLE + MCCORMICK PHOTOS & DESIGN | PHOTO PRESENTATION | CONFIDENTIAL
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NORMAN HITTLE + MCCORMICK PHOTOS & DESIGN | PHOTO PRESENTATION | CONFIDENTIAL
CONCEPT
CONCEPT
CONCEPT
#2
#3
#4
“MY SHADOW”
“TWITCH”
“LOOKING BEYOND”
about: this image is meant to really bring out the twitch effect of the altering between worlds of the hooded figure and the man. while he stands on a plane and looks beyond, the hooded figure approaches the camera creating a somewhat horror-film like effect on everything around them.
about: while we created the portions of evil that follow us and reflect back upon us, they also tend to stick to us like a shadow. the entire goal of art for this record was to play with different dimensions of existance. the hooded figure remains a shadow of the man, but on a completely other level than he walks.
DELIVERY
NORMAN HITTLE + MCCORMICK PHOTOS & DESIGN | PHOTO PRESENTATION | CONFIDENTIAL
about: again, because the hooded figure is so close to the camera, we have a wild twitch effect on everything. however, this is the first instance where both characters have noticed the camera and look on directly into the viewer. this brings a personality and heft to each of the characters. alt-version: we can also rotate this image to make the main character look as if he’s standing on a street while the hooded figure looks on in the upper left.
WHAT IS IT? no matter if you do an awesome conceptual shoot or a standard promotional shoot, you always get a packet of images from me that includes suggested uses of the content provided. while it doesn’t showcase every image you get, it gives you a great idea of how to begin the process of creating your story through the photography we’ve created together.
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NORMAN HITTLE + MCCORMICK PHOTOS & DESIGN | PHOTO PRESENTATION | CONFIDENTIAL
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CONCEPT
NORMAN HITTLE + MCCORMICK PHOTOS & DESIGN | PHOTO PRESENTATION | CONFIDENTIAL
CONCEPT
NORMAN HITTLE + MCCORMICK PHOTOS & DESIGN | PHOTO PRESENTATION | CONFIDENTIAL
CONCEPT
#5
“DISPLACEMENT” about: I really wanted to play with the idea of altering perspective on this one. so we layered a shot down a hallway in Denver Downtown with a sense that doesn’t quite understand which way is truly ‘up.’ searching and exploring is the main idea behind this image. alt version: again, if you rotate the image to show the hallway in proper form, it messes with perspective even more...
#7
“HOODED FIGURE”
#6
“VICTORIAN MAN”
about: these images are perfect for both album covers and any use online. with plenty of space for typography, they lend themselves to a lot of usage on social media outlets and an introduction to the hooded figure.
about: meant primarily for promotional use, these next set of images can easily translate to album art as well. each is paired with two versions - the full size image that reflects the original proportions, and one in square format with the digital twitch for an album cover.
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NORMAN HITTLE + MCCORMICK PHOTOS & DESIGN | PHOTO PRESENTATION | CONFIDENTIAL
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NORMAN HITTLE + MCCORMICK PHOTOS & DESIGN | PHOTO PRESENTATION | CONFIDENTIAL
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NORMAN HITTLE + MCCORMICK PHOTOS & DESIGN | PHOTO PRESENTATION | CONFIDENTIAL
CONCEPT
CONCEPT
CONCEPT
#8
#9
“TOGETHER II”
#10
about: this one is my absolutely favorite of all the images thus far...it has the most versatility for use and has such a wild concept where the hooded figure sits with it’s maker - the musician. this’ll be super fun to play with.
about: primarily thought of as a social media header, this image is all about pulling out the coloring of the twitch-effect while pairing with a clean version of the victorian man.
about: there’s a few other versions without faces of the hooded figure and umbrella for any form of pull-out imagery for side marketing plans. these also supplement website fodder or social media imagery very well.
“TOGETHER”
PHOTOGRAPHY | MCCORMICK PHOTOS & DESIGN
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NORMAN HITTLE + MCCORMICK PHOTOS & DESIGN | PHOTO PRESENTATION | CONFIDENTIAL
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NORMAN HITTLE + MCCORMICK PHOTOS & DESIGN | PHOTO PRESENTATION | CONFIDENTIAL
“EXTRAS”
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NORMAN HITTLE + MCCORMICK PHOTOS & DESIGN | PHOTO PRESENTATION | CONFIDENTIAL
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THE FAMILY
SCOTT MCCORMICK
MERNE JUDSON III
INCITE PRODUCTIONS
photography, videography, design
videography, photography, assistant
scenic design, production
aurora, co scott@mccormickphotos.com 720-295-5043
denver, co merne@mccormickphotos.com 970-209-1575
denver, co www.incitecolorado.com 412-913-5149
BRONWYN HOCKERSMITH life partner, money guru, life-giver (picture coming soon) bronwyn@mccormickphotos.com 303-829-9558
PHOTOGRAPHY | MCCORMICK PHOTOS & DESIGN
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