I N T E G R A I D E
TM
Healthcare Products and Services
I N T E G R A I D E
Step into Peace of Mind
A Holocratic Team
Mariela Ferrer -Product and Technology
I N T E G R A I D E
Victoria Loew -Operations and Legal
Tina Oskooei -Research and Marketing
Jessica Wong
-Marketing and Organization
Limassol Zok
-Design Strategy and Financials
Step into Peace of Mind
The Landscape
63%
8M
1:4
-SENIORS
-SUPPORT
-CAREGIVERS
The senior population is growing at an increasing rate in the US: approximately 63% of the population is comprised of people over the age of 65 (6.3 million).
Families are having fewer children today. Additionally, over 8 million people receive support from long-term care services each year.
Whether professional or family, the number of caregivers is declining. For example, in 2002, the minimum ratio of patient to caregiver in a Florida nursing home was 1:40 -- this gap continues to widen.
https://www.caregiver.org/selected-long-term-care-statistics
https://www.caregiver.org/selected-long-term-care-statistics
https://www.cga.ct.gov/2002/rpt/2002-R-0091.htm
I N T E G R A I D E
Step into Peace of Mind
The Problem
SENIORS Seniors want to feel independent, but in reality, the majority need assistance with their activities of daily living (“ADL”).
I N T E G R A I D E
H E A LT H C A R E PROVIDERS Long-term health care facilities (“LTHC”) are known for being understaffed. Many doctors, nurses and other healthcare providers struggle to manage a broad scope of tasks, including completing ADLs.
FA M I L I E S Families of seniors want them to receive the most thorough care possible, but often lack resources, time, proximity, etc.
Step into Peace of Mind
How might we... ...Improve and optimize senior care in LTHC facilities in a seamless way (understanding that the vast majority have cognitive decline), without robbing seniors of their sense of independence? ...lessen the load for healthcare providers such that they can focus on each individual patient’s needs and provide/complete ADL assistance efficiently? ...reduce anxiety and stress for families of seniors, to make room for peace of mind? I N T E G R A I D E
Step into Peace of Mind
Mollies I N T E G R A I D E
TM
Step into Peace of Mind
A Healthcare Package for Peace of Mind A holistic ecosystem of products and services
S O F T WA R E PRODUCT Smart insoles for seniors in LTHC
I N T E G R A I D E
A customizable tool for healthcare practitioners
PERSONALIZED SERVICE Quality assurance and software training
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The Product
I N T E G R A I D E
Step into Peace of Mind
Mollies
TM
Smart insoles that seamlessly monitor LTHC residents’ vitals and walking performance in real-time, and helps healthcare providers prioritize and optimize their caregiving. They are offered within Integraide’s rich ecosystem of products and services that aim to provide peace of mind. I N T E G R A I D E
Step into Peace of Mind
The Innovation: Combined Technologies A smart insole
SRAM-D Card
Quantum Magnetic Biosensor Electro-optimal Amplifier
Piezoelectric Transmitter
Equipped with biosensors and quantum magnetic resonance technologies I N T E G R A I D E
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Monitoring Vitals For optimum care
Sleep index
Heart rate, blood flow and pressure
Blood glucose, oxygen and lactate (determines physical exhaustion) levels
I N T E G R A I D E
Alcohol and medication levels
Electromagnetic frequency sensitivity (determines liver, kidney and heart function)
Breathing index
Nutrients: proteins, vitamins, electrolytes, metabolites, amino acids
Movement: gait, steps, distance, calories burned
Body temperature, dehydration, heat stress
Concussion impact
Early warning signs of some diseases, including influenza, diabetes, and cardiovascular disease
Step into Peace of Mind
The Material
Stabilizing heel Stabilizing with heel Stabilizing with heel with molded silicon molded pad silicon molded pad silicon padneoprene Micro Micro neoprene Micro neoprene Stabilizing heel Stabilizing with heel Stabilizing with heel with cushioning cushioning sheet cushioning sheet sheet molded silicon molded pad silicon molded pad silicon pad Micro neoprene Micro neoprene Micro neoprene cushioning cushioning sheet cushioning sheet sheet Polyethylene Polyethylene Polyethylene foams foams foams Polyethylene Polyethylene Polyethylene Stabilizing heel with Stabilizing Stabilizing heel Stabilizing with heel Stabilizing with Stabilizing heel heel withheel withwith Anti-slip tread Anti-slip with tread Anti-slip with tread with foams foams foams molded silicon pad molded molded silicon silicon molded pad molded pad molded silicon silicon pad silicon pad pad Micro neoprene Micro Micro neoprene neoprene Micro Micro neoprene Micro neoprene neoprene maximum grip maximum grip maximum grip 3D printed 3D printed 3D printed cushioning sheet cushioning cushioning sheet cushioning sheet cushioning cushioning sheet sheet sheet Stabilizing Stabilizing heel Stabilizing Stabilizing with heel Stabilizing with heel Stabilizing heel with heel with heel with with Anti-slip tread Anti-slip with tread Anti-slip with tread with subortholen subortholen subortholen molded molded silicon molded silicon molded pad molded silicon pad molded silicon pad silicon pad silicon pad pad maximum grip maximum grip maximum grip Micro Micro neoprene Micro neoprene Micro neoprene Micro neoprene Micro neoprene neoprene base shell base shell base shell 3D printed 3D printed 3D printed cushioning cushioning cushioning sheet cushioning sheet cushioning cushioning sheet sheet sheet sheet subortholensubortholensubortholen Polyethylene Polyethylene Polyethylene Polyethylene Polyethylene Polyethylene base shell base shell base shell foams foamsfoams foams foams foams Anti-slip tread with Anti-slip Anti-slip tread tread Anti-slip withAnti-slip with Anti-slip tread tread with tread withwith maximum grip maximum maximum grip maximum grip maximum maximum grip grip grip 3D printed 3D printed 3D 3D printed printed 3D printed 3D printed
Polyethylene Polyethylene Polyethylene Polyethylene Polyethylene Polyethylene foams foamsfoams foams foams foams
subortholen subortholen subortholen subortholen subortholen Anti-slip Anti-slip tread Anti-slip tread Anti-slip withAnti-slip tread with Anti-slip tread with tread with tread with withsubortholen base base shell shell base base shell base shell base shellshell maximum maximum grip maximum maximum grip maximum grip maximum grip grip grip 3D printed 3D printed 3D 3D printed printed 3D printed 3D printed subortholen subortholen subortholen subortholen subortholen subortholen base base shell shell base base shell base shell base shellshell
I N T E G R A I D E
Step into Peace of Mind
3-D Printing For Customization A data-driven tech innovation that focuses on customization of product
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SCAN
3-D PRINT
SMART INSOLE
Scanning the anatomy of the patient’s feet detects major pressure points
3-D printing the insoles makes them customized, medical, and ergonomically correct
Sensors track the health of patients and translate data in the software
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The Software
I N T E G R A I D E
Step into Peace of Mind
Data-Driven Technology Tools that empower healthcare providers to analyze data
I N T E G R A I D E
SMART INSOLE
H E A LT H MONITORING
EMERGENCY ALERT
Sensors track the health of patients and translate data in the software
Empowering healthcare providers to customize analysis of patients with instant health reports
Notifying healthcare providers in cases of emergency
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The Software Analysis, Constant Monitoring, and Careful Tracking
Customizable Responsive Visually Informative
I N T E G R A I D E
Step into Peace of Mind
I N T E G R A I D E
Step into Peace of Mind
I N T E G R A I D E
Step into Peace of Mind
I N T E G R A I D E
Step into Peace of Mind
I N T E G R A I D E
Step into Peace of Mind
I N T E G R A I D E
Step into Peace of Mind
The Service
I N T E G R A I D E
http://pondokibu.com/seks-di-usia-senja.html
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Optimum Attention To Customers
PRODUCT EXPERTISE
S O F T WA R E I N S TA L L AT I O N
QUALITY ASSURANCE
Walking assessment and custom ergonomic orthotic insole design by licensed podiatrist and 3-D printing expert
Assistance with installation of software and insoles in LTHC facility residents’ shoes/slippers
Ongoing quality assurance and tech support through phone calls and site visits
I N T E G R A I D E
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Business Model
I N T E G R A I D E
Step into Peace of Mind
Business To Business C A R EG I V E R @ LT H C
software
P EAC E O F M IN D
INTEGR A I D E
S E N I O R R ESIDENT
product
LO N G T E R M H EA LT H C A R E FAC I LI T I ES I N T E G R A I D E
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Subscription-Based Model Product per senior and software for all
Small LTHC Package up to 50 seniors
-$600 per pair of insoles renewable every 6 months with 50% discount -$20 per month for software
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Medium LTHC Package up to 150 seniors -$600 per pair of insoles renewable every 6 months with 50% discount -$40 per month for software
Large LTHC Package over 150 seniors
-$600 per pair of insoles renewable every 6 months with 50% discount -$60 per month for software
Step into Peace of Mind
Premium Services Comparative Analysis and Peace of Mind
Comparative data to help LTHC facilities know how they are doing in the marketplace -Extra $100 a month
I N T E G R A I D E
Access to Integraide’s list of medical professionals for partnerships -Extra $100 a month
Unlimited repair of insoles throughout the year for up to 100 users -Extra $100 a month
Step into Peace of Mind
Financials
I N T E G R A I D E
Step into Peace of Mind
SERVICE PRODUCT
S O F T WA R E
COMPLIMENTARY
PRICE PER UNIT
$600
PRICE
$40/month (avg)
COST
PROFIT
ONE-TIME COST
$160
$440
$100K SCALABLE PROFIT
$40/month
I N T E G R A I D E
Step into Peace of Mind
Sustainable Business With a scalable growth strategy
CUSTOMER ACQUISITION COST
BREAKEVEN POINT
YEAR 1
I N T E G R A I D E
YEAR 2
YEAR 3
YEAR 4
YEAR 5
EXPECTED NUMBER OF SALES
$880
$440
$300
4090 2727 1363
YEAR 1
YEAR 2
YEAR 3
Step into Peace of Mind
5 Hires for Success Total salaries + benefits per year
$675,502
Software Engineer
Senior Podiatrist
I N T E G R A I D E
Administrator
Accountant
Sales & Marketing
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Growth Strategy I N T E G R A I D E (Year 1,2,3,4)
Year 1
Year 2
Year 3
Year 4
Introduce the product to the healthcare industry -Increase awareness and drive trial of Mollies in Florida LTHC facilities
Expand and establish a strong user base in LTHC facilities across the nation -Partner with medical shoe company like Dr. Scholls
Expand the audience beyond LTHC facilities and senior residents -Consider private/at-home usage and sell at retail stores
Sell data to health research centers -Re-check strategy and iterate on learnings
I N T E G R A I D E
Step into Peace of Mind
Branding & Marketing Strategy I N T E G R A I Dhttp://www.lightinthetunnel.in/2014/10/17/digital-marketing/tips-tricks/five-important-digital-marketing-elements-to-consider/ E
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Target Audience Multiple audiences addressed in one healthcare package
Senior residents of LTHC facilities
I N T E G R A I D E
Healthcare providers and administrators of LTHC facilities
Families of senior residents of LTHC facilities
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Parent Company
I N T E G R A I D E
I N T E G R A I D E
TM
Step into Peace of Mind
Product Brand
Mollies
TM
by INTEGRAIDE
I N T E G R A I D E
Step into Peace of Mind
Copyrighted Tagline
Mollies S t e p
I N T E G R A I D E
i n t o
P e a c e
o f
TM
M i n d
Step into Peace of Mind
Branding Communicating Integraide’s Core Values
Trust
-Reliable healthcare solutions composed of dependable product, software and service experiences
I N T E G R A I D E
Ease
-Seamlessly integrated into senior life and the LTHC facility experience; any installations are taken care of by our team
Peace of Mind
-The ultimate objective of our suite of trustworthy and easy-to-implement healthcare solutions is to provide peace of mind to all participants: seniors, families and healthcare providers alike
Step into Peace of Mind
Competition
I N T E G R A I D E
Step into Peace of Mind
Competitor Map by Function Tracking as a necessity
Shared data (sent to healthcare provider)
Private data (used by individual)
Non-critical tracking (walking, athletic performance) I N T E G R A I D E
Step into Peace of Mind
Positioning Year 1 Tracking as a necessity
Shared data (sent to healthcare provider)
Private data (used by individual)
Non-critical tracking (walking, athletic performance) I N T E G R A I D E
Step into Peace of Mind
Positioning Year 5 Tracking as a necessity
Shared data (sent to healthcare provider)
Private data (used by individual)
Non-critical tracking (walking, athletic performance) I N T E G R A I D E
Step into Peace of Mind
Wearables by medium
S K I N C O N TA C T ( PAT C H )
I N T E G R A I D E
ACCESSORIES ( W A T C H , B E L T, A N K L E G R I P, J E W E L R Y, E T C . )
CLOTHING ( S H I R T, S O C K S , SHORTS, ETC.)
INSOLE/SHOE
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Outreach Strategy I N T E G R A I D E
http://www.appenturemarketing.co.nz/?p=3702
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Push Strategy Market /sell to LTHC facilities (administration, healthcare providers)
Healthcare providers and administrators of LTHC facilities
I N T E G R A I D E
Senior residents of LTHC Facilities
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Alleviate burden of caregiving -Alert healthcare providers of priority patients -Streamline internal communications -Incentivize seniors and families to reside in LTHC facility
I N T E G R A I D E
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Print magazines such as 55+ Magazine of South Florida
Advertising
Radio (30-sec spot) on local FL classic rock, news and NPR stations
to seniors and their families
SEO Web: banners on websites such as LifestylesAfter50.com APlaceForMom.com I N T E G R A I D E
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Pull Strategy Market to seniors and families
Integraide marketing initiatives (advertising, PR)
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Seniors / families request Mollies in LTHC facility
LTHC buys and incorporates Mollies into residence
Residents receive Mollies as part of LTHC experience
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Provide comfort and added stability via ergonomic orthotic insole -Optimize care received in LTHC facility -Alleviate (family) caregiving burden and provide peace of mind
I N T E G R A I D E
Step into Peace of Mind
Public Relations
Blogs --
Send product samples to influential bloggers (re: senior care)
I N T E G R A I D E
Conferences and Tradeshows --
Product demo booths at industry events (quarterly)
Social Media --
Share content re: senior living, with topics beyond biometrics/orthopedics; e.g. physical exercises, nutritious and easy-to-eat recipes, etc.
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Legal Matters
I N T E G R A I D E
Step into Peace of Mind
Applications
Patents -Design and Utility Patents for Mollies
I N T E G R A I D E
Trademarks -Integraide Class 9 Software -Mollies Class 10 Medical
Copyright -Integraide Logo -Mollies Logo -Taglines -Insole Design -Software Algorithm
Company Registration -C Corp -Delaware
Regulatory & Ethics --
Company Bylaw Agreement -Local Community Presence -Mindful Manufacturing -Recycling Program -Market Rate Pay Practices -Legal Compliance Step into Peace of Mind
Patents Health monitor system and method for health monitoring [US 7299159 B2] A mobile health monitor system that includes at least one physiological data sensor; at least one biomechanical data sensor; and a processing unit for correlating between physiological data and biophysical data. A method for health monitoring that includes: determining an occurrence of a measurement-initiating event; initiating an additional measurement in response to the occurrence of a measurement-initiating event; and correlating between gathered physiological data to provide correlated data.
Systems and methods for providing interoperability among healthcare devices [US 20080004904 A1] A medical system includes a network; one or more medical data collection appliances coupled to the network, each appliance transmitting data conforming to an interoperable format; and a server coupled to the network to store data for each individual in accordance with the interoperable format.
I N T E G R A I D E
Step into Peace of Mind
Patents System and method for passive monitoring of blood pressure and pulse rate [US 7691068 B2] System and method that can monitor pulse rate and passively produce a blood pressure measurement and automatically log the data for the user. Additionally, coupling to the Internet or Information Systems expands the options for the early detection of diseases, based on sudden detected changes and trend analyses, and the successful treatment of these patients while reducing the high costs associated with invasive procedures and in-hospital care.
Method of manufacturing a sensor insole [US 20140200834 A1] A method for manufacturing a sensor insole includes connecting wires of force sensors to a printed circuit board. The printed circuit board and the force sensors are positioned on a felt layer in a predetermined configuration, and placed in the mold. A urethane foam is then injected into the planar internal cavity of the mold to form a sensor sheet that includes a urethane layer, the felt layer, and the printed circuit board and the force sensors positioned therebetween.
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Legal Administration Non-Disclosure Agreements -Non-Competes -employee background checks -Work for Hire agreements -HIPAA -ongoing legal diligence
I N T E G R A I D E
required by all -required by all -required by all -for freelance developers, designers, technicians -Health Insurance Portability and Accountability Act -Copyright audits, survey of legal landscape, competition
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Starting Up No crowdfunding No certified notes Bootstrapping first six months of hiring, sourcing vendors and space, community integration- FLA headquarters Angel round: establishing proof of concept through early orders Series A: early and targeted // Integraide co-founders start with 15% equity, leaving up to 25% to be allocated to VCs (target 15%, remainder in “pool� for key hire incentives) Venture capitalists are betting on the space with venture funding up over 5X since 2011.
I N T E G R A I D E
Step into Peace of Mind
Thank You. Step into Mollies everyone!
I N T E G R A I D E
Step into Peace of Mind
Appendix
I N T E G R A I D E
Step into Peace of Mind
Detailed Financials: Expenses and Costs
I N T E G R A I D E
Step into Peace of Mind
I N T E G R A I D E
Step into Peace of Mind
Product Manufacturing (per year) Material cost
$160 x 1363
year 1
Material cost
$160 x 2727
year 2
Material cost
$160 x 4090
year 3
Total
$218,080
year 1
Total
$436,320
year 2
Total
$654,400
year 3
Product Manufacturing (per year)
I N T E G R A I D E
Material cost
$160 x 1363
year 1
Material cost
$160 x 2727
year 2
Material cost
$160 x 4090
year 3
Total
$218,080
year 1
Total
$436,320
year 2
Total
$654,400
year 3
Step into Peace of Mind
Detailed Legal Matters
Patents --
Filing a design patent for our embedded insole and a separate business software patent in order to protect the system
I N T E G R A I D E
Trademarks --
The name “Integraide” is a Class 9 (Computers, Software, Electronic instruments, & Scientific appliances) suggestive trademark that is not currently in active use by any other entity. The “Mollies” name will fall under Class 10 Trademarks, for Medical, Dental Instruments and Apparatus.
Copyright --
The tagline “Step into peace of mind” will be copyrighted.
Company Registration --
Integraide will be registered as a C Corp in the state of Delaware. We have chosen Delaware in order to capture maximum tax incentives for our five company founders, but also in order to create favorable regulatory conditions for our future investors.
Regulatory & Ethics --
As a company devoted to providing its customers with “Peace of Mind”, we similarly intend to provide our staff members, investors, partners, and vendors with the conviction that ours is a company to believe in, worthy of trust.
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Personas
I N T E G R A I D E
Step into Peace of Mind
Senior: Louisa Louisa is an 87 year old mother of two and grandmother of five, living in a nursing home in Fort Lauderdale, FL. In terms of mental capacity, she has mild dementia; Health: osteoporosis, diabetes, heart disease, high blood pressure; mobility: she is healthy and can still walk, but spends most of her day seated, in front of the television. This is because she is afraid something will happen to her while she is up and about.
Family Member: Jennifer Jennifer is Louisa’s daughter, a 53 year old single mother. She is a lawyer in Vancouver, BC. Because of the large distance and her demanding schedule, she can only visit Louisa four times per year. Jennifer is worried that as Louisa’s dementia worsens, she will forget to take her medications. She also worries that the nursing home might not be paying close attention to her mother, and wishes there was a way to increase around-the-clock surveillance of Louisa.
LTHC Facilities Admin and Professional Nurse: Sepand LTHC facilities (admin and healthcare professionals alike): Sepand is Louisa’s favorite nurse aide at the home. His main responsibility is to assist her with her activities of daily life, such as eating (feeding), changing clothes and bathroom duties. He knows that her deteriorating bones are what brings her the most discomfort; as such, prefers to check her calcium and vitamin D levels daily. However, as Lance is in charge of 16 other residents, he is only able to check her blood twice a week.
I N T E G R A I D E
Step into Peace of Mind
Doctor: Juan Juan is Louisa’s doctor at the nursing home. With her history of heart disease, Juan is most concerned with tracking her blood pressure. He worries that she’ll forget her medications, and see a major spike in her heart rate, which may lead to heart attack or stroke.
Dietitian: Kim Kim is the nursing home’s dietitian, and is in charge of all meal planning at the nursing home. She keeps track of the patients’ individual nutritional needs, but struggles to manage the various combinations of requirements, since most patients have an array of diseases, disabilities and medications that must be taken into consideration and that may evolve overnight. Understanding Louisa is diabetic, she is most concerned with ensuring that meals served do not spike Louisa’s insulin levels after consumption.
I N T E G R A I D E
Step into Peace of Mind
Competition
I N T E G R A I D E
Step into Peace of Mind
Insoles With Sensors
Orthopedic Insoles
I N T E G R A I D E
Step into Peace of Mind
Smart Slippers
Biosensors
I N T E G R A I D E
Step into Peace of Mind
Tracker
Quantum Magnetic Resonance
Software for Data Collection for Health
I N T E G R A I D E
Step into Peace of Mind
The End.
I N T E G R A I D E
Step into Peace of Mind