PORTFOLIO Graphic Designer
Maria Camila Pulgarin 2020-2023
01
About Me 23 years old A daydreamer A listener A typical graphic designer
02
flipped the page to know her work.
03
creating unique content through the media platforms
04
Media Design
XPERIENCE DESIGN Business design consulting Year 2022 Tools Adobe Illustrator Adobe Photoshop Adobe Premiere
05
I was in charge of creating pieces for the company's social media characterized by a corporate, modern and elegant essence.
XPERIENCE DESIGN
Also, I made editorial presentations on research services by the company to corporations such as Bancolombia, Comfama, Movalto, Helm Bank, among many others, ensuring coherence, clarity and precision in the graphic design and the elements to unify the research proposal with the design. About Xperience Design is a Business design consulting and digital services outsourcing company, which focuses on the management and design of high-impact experiences and services, with a digital emphasis.
MEDIA DESIGN
06
07
click here
XPERIENCE DESIGN POSTS
MEDIA DESIGN
08
MEDIA DESIGN
09
EVOK DUBAI Natural and healthy products Year 2022 Tools Adobe Illustrator Adobe Photoshop Cap Cut I was in charge of creating graphic, copy and audiovisual content for the brand's social media, prioritizing the designs of the products in order to achieve a more coherent, visually attractive design that took care of the essence of the brand in terms of its artisanal and high-quality origin.
10
For this reason, I used attractive colors that, combined with illustrations and concise texts, achieved greater reach and audience interest in the brand.
Evok Middle East is a branch of the Colombian brand Evok based in Dubai that specializes in natural, artisanal and healthy products of Colombian origin. They have a philosophy of care, quality and rest.
EVOK MIDDLE EAST
About
11
click here
XPERIENCE DESIGN POSTS
MEDIA DESIGN
12
13
helping others to tell their story trough the art of design
14
Visual Design
GRANDMA, TELL ME A STORY Micro Documentary Year 2020 Tools Adobe Illustrator Adobe Photoshop
GRANDMA, TELL ME A STORY
15
I was assigned the visual conceptualization of this project. From the beginning, Sonia's story captivated me; she narrated her stories in a nostalgic but at the same time humorous way. That is why I set myself the task of digitizing her family archive, in order to make her narration immersive, recreating the characters, atmospheres and locations of her anecdotes in a reliable and visually attractive way.
Storyline Sonia (69) narrates her past through the happiest anecdotes and memories of her childhood in her hometown, where her family, the farm she lived in and her pets built and forged the woman she is today.
click here
https://vimeo.com/554514562
GRAPHIC DESIGN
16
GRANDMA, TELL ME A STORY
17
click here
https://vimeo.com/554514562
GRAPHIC DESIGN
18
GRAPHIC DESIGN
19
STORIES OF MIDWIVES Micro Documentary Year 2020 Tools Adobe Illustrator Adobe Photoshop
I realized that elderly people have a lot to tell and no one to listen to them. So this micro documentary pursues the same need to make the stories and memories of the comadres visible through sound stories.
Storyline The midwives, through community radio, narrate the origins, evolution and memories of the eight commune, a historically forgotten sector of the city of Medellin.
click here
https://vimeo.com/737169754
STORIES OF MIDWIVES
For this project, I wanted to maintain the same graphic line proposed in my microdocumentaries, since they are part of the same narrative universe. The use of the family archive, the organic and manual textures and the management of the composition are the key pieces that inspired me for its graphic design.
20
THE RHYTHM IN MUSIC Educational Video Year 2020 Tools Adobe Illustrator
21
I was in charge of the storyboard and visual conceptualization of this project. The biggest challenge was to illustrate the concept of rhythm, a purely sound concept, and transfer it to a video that, through vectors and examples, would be explanatory and understandable for any viewer.
THE RHYTHM IN MUSIC
Storyline From the beating of the human heart to the chirping of a hundred crickets, rhythm accompanies us in all facets of life. Thus, The Rhythm in Music takes a tour of this concept in a close and entertaining way, delving into the basic elements that make it up and its manifestation in the various cultures and musical genres that appropriate and adapt it to their realities.
https://vimeo.com/563280565 click here
GRAPHIC DESIGN
https://vimeo.com/563280565
22
THE RHYTHM IN MUSIC
23
click here
https://vimeo.com/563280565
GRAPHIC DESIGN
24
25
empowering compelling editorial initiatives through intuitive layouts
Layout Design
26
PERSPECTIVES Academic Journal Year 2020 Tools Adobe Illustrator Adobe Photoshop
27
For this project, I wanted to make use of a dynamic, fluid and visually harmonious style. For this reason, an analogous use of color and fun shapes are made that accentuate the academic criticism of the writers.
About
PERSPECTIVES
Perspectives magazine in its Volume No. 1 called "Avatars of control and management" compiles the criticism of various authors around the problem of memes on the Internet, from a semiotic and philosophical perspective.
LAYOUT DESIGN
28
PERSPECTIVES
29
18 https://issuu.com/mariacamilazap/docs/semi_tica_trabajo_final_1_
LAYOUT DESIGN
30
LAYOUT DESIGN
31
DYSPHONIES PRESSBOOK Documentary Media Kit Year 2021 Tools Adobe Illustrator Adobe Photoshop
For this documentary I wanted to evoke intimate, homely and nostalgic atmospheres. The typography is light and contrasts with family archive images, which seem to have a patina, made with digital brushes, to symbolize the sensations of the passage of time and memory.
On a small farm in the municipality of Barbosa and after the unfortunate events that led to Juan (56) losing his voice, his daughter Manuela (22) embarks on a quest to rediscover her father through an intimate story that she wishes to explore the past to understand the new facets and silences of a man who is no longer the same.
DYSPHONIA PRESSBOOK
Storyline
32
33
DYSPHONIES PRESSBOOK
LAYOUT DESIGN
34
https://issuu.com/mariacamilazap/docs/press-book_actualizado_357480fd9a7396
35
creating a unique identity that reflects your essence
Branding Design
36
SHALOM Handbag Store Year 2022 Tools Adobe Illustrator Adobe Photoshop
I wanted to convey the elegance and authenticity of this local enterprise through delicate and stable typefaces. The colors refer to the leather tones most used by my client in her work, so I wanted to implement them to reflect her essence.
37
Target SHALOM
This brand is aimed at a female audience from the millennial generation to baby boomers, because its designs and pastel colors reflect a maturity and elegance typical of women in an active work stage.
BRANDING DESIGN
38
Logo philosophy
The identity of this brand is based on a Hebrew term that translates "well-being". It is also a welcome, as it is used as a greeting.
SHALOM
shalom A serif typeface is used to provide stability to the logo, as well as to convey sophistication. The sharp points of the letters refer to needles used within the brand.
39
Color palette
#955B45 C: 30% M: 62% Y: 67% K: 28% R: 149 G: 91 B: 69
#9BA6A2 C: 42% M: 26% Y: 33% K: 7% R: 155 G: 166 B: 162
#CFC7BC C: 21% M: 19% Y: 25% K: 2% R: 149 G: 91 B: 69
#292929 C: 68% M: 56% Y: 56% K: 61% R: 57 G: 59 B: 58
The dots within the font make a visual allusion to a button, an essential element in the textile industry.
Logotype
Isotype
shalom Imagotype
shalom Colors
Logo minimum size 4 cm
shalom
shalom 3 cm
shalom
shalom
2 cm
shalom
shalom
1,2 cm
shalom
Logo configuration
shalom
40
41
SHALOM
BRANDING DESIGN
42
BRANDING DESIGN
43
LA DESBORDANTE Embroidery Store Year 2022 Tools Adobe Illustrator Adobe Photoshop
I was assigned the task of improving the logo for the brand, as my client wanted more fluid shapes, without abandoning her original idea of making use of an eye. For this reason, I took the undulations of the threads as a reference to extrapolate them to a minimalist, abstract and modern design.
This brand is aimed at an audience that is part of generation z and millennials. Its designs are bold, rebellious, progressive and full of pop culture references and colors.
LA DESBORDANTE
Target
44
LAVA Film Studio Year 2022 Tools Adobe Illustrator Adobe Photoshop
45
For this project, I was given the task of creating an isotype and imagotype based on the existing logotype of the brand. I wanted to maintain the identity already created, but I dared to change the typography in order to take advantage of it and propose a modern, coherent and symbolic isotype with the essence of the brand. Target
LAVA
This audiovisual production company is mainly aimed at legal entities that seek to enhance the audiovisual content of their company through the creation of artistic and disruptive content.
BRANDING DESIGN
Logotype
Isotype The Gilroy typeface is used to symbolize, in a minimalist way, a volcano with lava inside, by inverting the letter V of the brand name Lava.
lava
V
c i n e
Imagotype
lava
lava
c i n e
c i n e
Colors
46
V
V
V
V Color palette
#FF9966 C: 0% M: 51% R: 255 G: 153
Y: 60% B: 102
K: 0%
#EBEBE1 C: 10% M: 6% R: 235 G: 235
Y: 13% K: 0% B: 225
#BFBCB5 C: 28% M: 22% R: 191 G: 188
Y: 27% B: 181
K: 4%
#1C1A18 C: 74% M: 67% R: 28 G: 26
Y: 63% B: 24
K: 83%
47
milapzap@gmail.com
www.linkedin.com/in/mariacamilapulgarin María Camila Pulgarín Thank you! Looking forward to work on projects with you. :)
Contact