Mad Sounds Issue 28 - Weekend Creative by Mad Sounds

mad sounds

SUMMER 2018

a publication for the young and daring

the identity issue ISSUE NO. 28

mad sounds a publication for the young and daring Giselle Melendres Editor-in-Chief, Creative Director, & Designer info@madsoundsmagazine.com Contributing Writers Janet Garcia, Ann LeMonnier, Giselle Melendres, Ashley Seryn A Special Thanks To.... Tia Liu, Alicia de Mello, Natalie Dunn, Ashley Seryn, Anthony Hudson, Jordan Randall, & Weekend Creative

ON THE COVER Photography by Weekend Creative @weekend.creative Featuring Antuan Grate @antuangrate

the young & daring

@madsoundsmag www.madsoundsmagazine.com @madsoundsmag

contents introduction 006 the identity issue a letter from the editor editorials 008 more than you know by JORDAN RANDALL 018 the denim dream by TIFFANY YANG 026 back to you by ANTHONY HUDSON

think pieces 082 why we can't always follow our dreams by GISELLE MELENDRES features

036 vintage summer by TRUDY CHRISTINA

086 Natalie Dunn photographer & visual artist

044 a wind charmer by KAMIL BANASZEK

100 Anthony Hudson photographer & visual Artist

050 secret escape by RODNEY ALVIZ

114 alicia de mello creative & youtube creator

060 under construction by WEEKEND CREATIVE

music

072 summer in love by NATALIE DUNN

128 lxndra 134 the marias

photography by WEEKEND CREATIVE @weekend.creative featuring ANTUAN GRATE @antuangrate

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the identity issue WEEKEND CREATIVE

ANTUAN GRATE

The topic of identity is an idea I’ve been grappling with for the past few months as I’ve slowly completed this issue. During this time, I’ve found that identity is a deeply personal and troubling subject for most of us: it’s daunting, it’s ambiguous, and the knowledge—or lack thereof—of one’s own identity is something that makes us restless within our perception of ourselves. It’s the somewhat frightening notion that we might not truly or fully understand ourselves, and sometimes, we have to be okay with that. Identity often begs the question: how do we reconcile with this idea of who we are? How does our identity hold power within ourselves, our art, and what we want to express to the creative world? Where do we start to construct the narrative that identity is not only who we are, but how we hope to present ourselves to the world? This issue was inspired out of a desire to explore the relationship between finding ones identity, embracing change, and recognizing identity as fluid

and ever-present. While identity may be an idea we still continue to grapple with, art (and this publication) will always remain a space for artists to express themselves—through creativity, diversity, inclusivity, and representation. I wanted this issue in particular to reflect a style that is similar to the way we started: our cover does not include a talent feature but instead features a gorgeous editorial from the amazing duo at Weekend Creative. The issue also features a variety of amazing photographers, creators, and musicians across varying backgrounds who each share a distinct story of what identity means to them. After many months of work on this issue, I could not be more excited to feature such an inspiring group of artists whose stories I hope will resonate with you, our incredible readers. Once again, thank you for the continued support and love towards Mad Sounds over the years, and I cannot wait for you all to see this issue. Love and light, xoxo.

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Giselle Melendres Founder + Editor-in-Chief Mad Sounds

more than you know photography by JORDAN RANDALL @imjordanrandall featuring (left) CHRISTINE MARGARET @stinewilson (right) TAYLOR NEWTON @tayluhfignewt

photography by JORDAN RANDALL @imjordanrandall featuring TAYLOR NEWTON @tayluhfignewt

photography by JORDAN RANDALL @imjordanrandall featuring (left) TAYLOR NEWTON @tayluhfignewt (right) CHRISTINE MARGARET @stinewilson

photography by JORDAN RANDALL @imjordanrandall featuring TAYLOR NEWTON @tayluhfignewt

photography by TIFFANY YANG @ms.tiffanyyang featuring NICOLA MATEAR @nicolamatear wardrobe styling by JENNA FLOOD @ironicminimalist hair styling by TERESA PEH @teresa_peh makeup by KELLY ROSE @kellyrose_mua

the denim dream

photography by TIFFANY YANG @ms.tiffanyyang featuring (left) ALEX HECKER @alexhecker1 (right) JASMINE GLENSITER @jasmine_glenister wardrobe styling by JENNA FLOOD @ironicminimalist hair styling by TERESA PEH @teresa_peh makeup by KELLY ROSE @kellyrose_mua

wardrobe styling by JENNA FLOOD @ironicminimalist / hair styling by TERESA PEH @teresa_peh makeup by KELLY ROSE @kellyrose_mua photography by TIFFANY YANG @ms.tiffanyyang featuring (left) ALEX HECKER @alexhecker1 (right) JASMINE GLENSITER @jasmine_glenister

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mad sounds editorials

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back to you photography by ANTHONY HUDSON @a.hudson_photo featuring ALONDRA HURTADO @alondraahurtado & KYLEE NIELSEN @ _kylee_nielsen_

photography by ANTHONY HUDSON @a.hudson_photo featuring KYLEE NIELSEN @ _kylee_nielsen_

photography by ANTHONY HUDSON @a.hudson_photo featuring ALONDRA HURTADO @alondraahurtado

photography by ANTHONY HUDSON @a.hudson_photo featuring KYLEE NIELSEN @ _kylee_nielsen_

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photography by ANTHONY HUDSON @a.hudson_photo featuring ALONDRA HURTADO @alondraahurtado

photography by TRUDY CHRISTINA @trudychristinaphoto featuring @sunnysideedown clothing by J MICHAEL VINTAGE @jmichaelvintage

vintage kaklsjdasd summer asdkjsdkj photography by DARRELL JACKSON @djacks.jpg featuring ALAYSIA @aye.alaysia

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photography by TRUDY CHRISTINA @trudychristinaphoto featuring @sunnysideedown clothing by J MICHAEL VINTAGE @jmichaelvintage

mad sounds editorials

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photography by TRUDY CHRISTINA @trudychristinaphoto featuring @sunnysideedown clothing by J MICHAEL VINTAGE @jmichaelvintage

a wind charmer photography by KAMIL BANASZEK styling by MONIKA MIROWSKA makeup by KATARZYNA BRZOZOWSKA support by ELIZA DUBELSKA featuring PATRYCJA IZYDORCZYK

photography by KAMIL BANASZEK styling by MONIKA MIROWSKA makeup by KATARZYNA BRZOZOWSKA support by ELIZA DUBELSKA featuring PATRYCJA IZYDORCZYK

secret escape photography by RODNEY ALVIZ @rowdni creative and styling by POX GARCIA @poxgarciastyle101 featuring KIRST VIRAY @kirstvira for Mercator Models Management

photography by RODNEY ALVIZ @rowdni creative and styling by POX GARCIA @poxgarciastyle101 featuring KIRST VIRAY @kirstvira for Mercator Models Management

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mad sounds editorials

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photography by RODNEY ALVIZ @rowdni creative and styling by POX GARCIA @poxgarciastyle101 featuring KIRST VIRAY @kirstvira for Mercator Models Management

under construction photography & art direction by WEEKEND CREATIVEÂ @weekend.creative styling by JUAN MIRANDA @jmibaby featuring ANTUAN GRATE @antuangrate clothing by BALDWIN @baldwin

photography by WEEKEND CREATIVEÂ @weekend.creative styling by JUAN MIRANDA @jmibaby featuring ANTUAN GRATE @antuangrate clothing by BALDWIN @baldwin

mad sounds editorials

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photography by WEEKEND CREATIVEÂ @weekend.creative styling by JUAN MIRANDA @jmibaby featuring ANTUAN GRATE @antuangrate clothing by BALDWIN @baldwin

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photography by WEEKEND CREATIVEÂ @weekend.creative styling by JUAN MIRANDA @jmibaby featuring ANTUAN GRATE @antuangrate clothing by BALDWIN @baldwin

summer in love photography by NATALIE DUNN @natdunn_photography featuring ALAIZA MALINAO @alaizamalinao for Industry Model Management LA @theindustryla styling by HALEY HANCOCK @_labyrinth_ hair and makeup by ANAIT LOPEZ @sea.anait

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photography by NATALIE DUNN @natdunn_photography featuring ALAIZA MALINAO @alaizamalinao for Industry Model Management LA @theindustryla styling by HALEY HANCOCK @_labyrinth_ hair and makeup by ANAIT LOPEZ @sea.anait

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why we canâ&#x20AC;&#x2DC;t always follow our dreams

photography by JORDAN RANDALL @imjordanrandall featuring TAYLOR NEWTON @tayluhfignewt written by GISELLE MELENDRES @gisellelisabeth

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There’s a common misconception surrounding the idea of ‘following your dreams’ and “pursuing your passions”. It is a rhetoric that is thinly veiled beneath the hegemonic ideas of privilege and social elitism, where creatives cannot always attainably “follow their dreams” or “pursue their passions” in the same facet of others in their industry. The sad reality is that for many creatives, artists, and young adults alike, we do not always have the means, class privilege, or resource to exclusively follow our own dreams. While creative careers can be challenging to obtain in their own right, it is more often the dichotomy between race, gender, and classbased privilege that distinguishes the creative ‘haves’ from the ‘have-nots’, so to speak; it is the factor which primarily defines one’s ability to take on an unpaid internship, to accept uncompensated work for publication, to connect or self-promote to more ‘elite’ networks, and to obtain higher education of one’s craft in order to more effectively turn one’s dream into a reality. Unfortunately, it is more often the marginalized and underprivileged communities of creatives who cannot afford to compete for the same dreams that so many others encourage them to chase. Forbes contributor, J. Maureen Henderson, examines this representation of privilege within creative industries and explains that class and financial disparity commonly lead to disproportionate/unequal ability to pursue opportunities in creative work. Henderson notes: “If you aren’t financially able to shoulder the cost of working for free, you face a greater struggle when it comes to breaking into journalism, fashion and the publishing or music industries among others. And privilege runs downhill, because it’s often your educational background that opens the door to landing those coveted entry-level unpaid gigs” (Henderson, Forbes.

.com) With the prevalent discussion of unpaid internships at hand recently, it seems to highlight the distinct connection between privilege and accessibility in the pursuit of one’s dreams. It begs the question: what particular class or demographic does the creative industry ultimately exclude when following your dreams is only made possible through predominantly classist opportunities? Now, the idea of “following your dreams” in order to live a more happy, meaningful life is not an inherently problematic notion in itself. It is an admirable feat to encourage young audiences to live passionately, creatively, and with the fervor to do what they love. But the inherent problem in the messaging of “following your dreams” often lies within the implicit suggestion that not following your dreams creates a comparably less happy, less fulfilling quality of life. It perpetuates the privileged ideology that taking on a ‘9 to 5’ or an occupation that is used to make ends meet is therefore less glamorous, less desirable, or less fulfilling than the alternative. And this mentality is incredibly harmful to those who do not have the ability to pursue their dreams in this same way. I see this discourse within many art publications and media sites that often preach a similar message—it is often a good intentioned, yet shallowly demonstrated sentiment of what pursuing your dream actually looks like for most creatives. Expressions like: “do what you love”, “follow your passions”, and “chase your dreams” are highly romanticized but oversaturated idealizations that traverse the social media sphere without any actualized meaning to follow. This idle encouragement seldom offers substantial guidance, resource, or intersectional advice on how to

“The sad reality is that for many creatives, artists, and young adults alike, we do not always have the means, class privilege, or resource to exclusively follow our own dreams.”

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photography by JORDAN RANDALL @imjordanrandall featuring TAYLOR NEWTON @tayluhfignewt written by GISELLE MELENDRES @gisellelisabeth

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truly ‘make it’ in a creative field, and is only adorned by ideas of what a “fulfilled” or “meaningful” life will look like if you have the preexisting privilege to follow said ‘dreams’. This ideology fails to recognize the very real classist, gendered, and racial barriers that impede many creatives from pursuing their passions in the first place, and unconsciously undermines these social dichotomies as a result. The sentiment of simply “following your dreams” is then reduced down to the idealistic notion that living your passion is as simple and attainable as the grammatical structure that it follows: “do what you love”, “follow your passion”: verb, subject, noun. I admit to being complicit in the narrative that surrounds the many attitudes towards pursuing your passion or chasing a creative career. As a self-proclaimed writer, editor, and content creator who commonly pushes the optimistic notion of “dreaming big”, (I mean, I did an entire issue of Mad Sounds called “The Dreamer’s Issue”), I am certainly not guiltless of feeding into the idea that dreams can be made through willful passion or determination. However, to not acknowledge the complexities and privileges within creative dreams or industries is to be ignorant of the social hierarchies that complicate the process of being able to do what you love or loving what you do. We simply cannot always follow our dreams, and we need to be okay with the idea of willfully accepting other opportunities as equally valuable and equally important. As a community of creatives, we need to encourage the decision to make a sometimes “safe”, “practical”, or “necessary” choice, just as vehemently as we encourage its highly romantic counterpart. Finally, there is a crucial need for a far more intersectional, inclusive definition of the term

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“dreaming” and “following your dreams”. Although our dreams may not all manifest in the same, rose-colored lens, the decision to do what you must do rather than what you want should also be held in a place of honor and admiration—and this reality does not make one’s life any less fulfilling or courageous than if you can actively pursue your dream. With this conversation in mind, I want to try to redefine our current understanding of what it means to follow our dreams and to live our best, happiest, and most ‘fulfilling’ lives as people who all appreciate creativity and art. It is largely to the benefit of ourselves and to marginalized groups that we make concerted efforts to destigmatize the belief that ‘not’ doing what you love is equivalent to not living a happy or fulfilled life—that the only “ideal” option in life is to follow your dreams and do exactly what you are passionate about, exactly when you want to. Every day that we are able to persevere and trek onward is yet another day closer to our own personal goals. And any form of joy, happiness, and passion that you can find in each day is an act worth celebrating. You are doing great, and you are doing what you can. So for now, let’s keep on keeping on.

natalie dunn photography by NATALIE DUNN @natdunn_photography featuring (right) MEL GORANSON @melanie_marcia interview by JANET GARCIA @slimjaney

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photography by NATALIE DUNN @natdunn_photography featuring SYDNEY TAYLOR @sydtherockerkid

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natalie dunn interview by JANET GARCIA @slimjaney words & photography by NATALIE DUNN @natdunn_photography

Her natural instinct of helping people out and seeing the reaction through her photography is how it all started for Natalie Dunn. Currently in Los Angeles, she is pursuing her dream of becoming a full- time photographer for a big agency. When is she is not working on a photoshoot you can catch her at one of her favorite coffee shops. Mad Sounds Magazine sat down with Natalie to discuss her current goals and her current state in the photography business.

Hi Natalie, thanks so much for chatting with us today! To start off, can you tell us about a typical day for Natalie Dunn? Fortunately, being a freelance photographer gives me the creative freedom to plan my days however I feel necessary; that is one aspect of my career that I am absolutely grateful for. Although my day to day varies and I have no set schedule, on the days I have a photoshoot scheduled, I tend to focus my mornings on preparations and my afternoons on doing carrying out the photoshoot. On days where I donâ&#x20AC;&#x2122;t have shoots, I would find a nice cafe (or Starbucks) and sit for hours working on my editing, replying to emails and planning for any upcoming shoots.

How did you originally get into photography? I have always enjoyed producing music for the sake of finding talent in someone else, assisting them in polishing their gift, and sharing it with the world. However photography for me started when I moved to LA and decided that it would be a great time to finally pick up the camera that I had collecting dust. I started off photographing my friends and my dad. Once I realized how much I appreciated everyone enjoying the photos I took of them and how it brightened up their faces and their self-image, I knew that photography was a career I definitely wanted to pursue. My passion for helping people reach their potential in music translated well to photography as well.

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photography by NATALIE DUNN @natdunn_photography featuring MARINA LASWICK @marooshk

photography by NATALIE DUNN @natdunn_photography featuring (left) TAYLOR BRYANT @_taylorbryant (right) SYDNEY TAYLOR @sydtherockerkid

photography by NATALIE DUNN @natdunn_photography featuring MARINA LASWICK @marooshk

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What do you find to be some of the biggest challenges when it comes to photography?

incredible creatives that have shaped me into the photographer I am today!

I find that consistently being creative is difficult. We live in a day and age where social media is very demanding and sometimes I feel the pressure of needing to constantly push out content which can be very draining. I find myself at a creative block or stuck a lot of times and I tend to become very unmotivated. Photography is also very competitive and it can get tough having when it comes to trying to find jobs/clients.

Where do you see yourself in five years?

Who is your biggest inspiration for your work?

I can see myself pursuing photography full time and hopefully be represented by an agency as a photographer at that point. Maybe also have worked for a few big fashion campaigns or collections. Is there any project you’re currently working on that you can tell us more about? I always have a few different photography projects in the progress of planning. However, I’m currently preoccupied with moving into my new apartment. I wanted a space where I can be comfortable and creative, somewhere open and hence I and planning on setting up a small home studio in the near future as I am trying to get more into studio photoshoots and agency work!

There are a few photographers I follow on instagram who have been such a huge inspiration to my work. @victorofvalencia, @calebandgladys, @ jethroalaba, and that’s just to name a few. Can you give us some tips for our readers who are beginners in photography? For those who are beginners in photography, don’t worry too much about your gear. You don’t need the most expensive camera or lens to get good photos. Make use of what you have and go out there to shoot. The more you shoot and practice, the better you’ll get. Don’t be afraid to make mistakes because you learn best from them! Another way to learn is to observe photographers you admire and study their work. Shooting and editing can also take up a lot of time, so be patient with yourself, your style will gradually develop as you figure out your niche. Lastly, don’t be intimidated by more established photographers. They have been in this field way longer than you have and they too were once amateurs as well!

I see that you will be traveling to Tokyo, and Hong Kong: what is it like to travel for your work and photography?

You currently live in Los Angeles, how has living here impacted your photography career?

Maru coffee is definitely one of my favorite go to coffee shops! The coffee is amazing and I love their minimalist aesthetics. It’s always a great place to sit down and edit for those who can’t work at home like myself.

Living in LA has definitely given me more opportunities to pursue photography, one reason being how accessible I am to everything. LA is home to so many agencies, brands and models, and so the demand for photography is always there. The creative community itself is also huge in LA and I have received a lot of support and met so many

I am actually traveling to Tokyo and Hong Kong for leisure, but that does not mean I don’t have a few side projects and photoshoots planned while I’m there. Traveling helps me clear my mind and broaden my creative perspective giving me new ideas and inspiration! I get to meet other creatives along the way and have the opportunity to shoot with different models and at amazing unique locations I can’t find here in LA. You love coffee--can you tell us some of your favorite coffee shops you love visiting?

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photography by NATALIE DUNN @natdunn_photography featuring MEGAN SIMPSON @meganbethsimpson

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How do you describe your style when it comes to taking pictures?

You have a degree in music, is concert photography something you are interested in pursuing more of?

My style ranges between portraiture to fashion photography. However, I think my editing style is what helps me stand out. My editing style tends to be more contrasted and crisp, sometimes even in the cooler tones. I feel like I have a more modern editing style and I try my best to execute a clean and well balanced edit.

Not at the moment but if the opportunity ever comes up, I would seriously consider it. What is the best advice you’ve received since your started taking photos? I’ve been given a lot of advice through my experience of being a photographer. Here are definitely a few things that really stuck with me. First off, lighting is so so important and if itmeans taking an extra step of buying a reflector or using studio light set up, it will seriously take your work to the next level. Second, I’ve been told this so many times, but learn photoshop! Especially frequency separation aka editing skin tones, don’t just use lightroom. Lastly, know your worth. Know when to take on a collaboration and when to charge for your work. Also, remember to go at your own pace and be patient with yourself. Don’t compare your chapter 2 with someone else’s chapter 22.

What motivates you to continue taking pictures? Seeing other photographers’ work and progress really challenges and motivates me to keep shooting. I constantly have the urge to create so I can’t go too long without doing a photoshoot. And not gonna lie, money and compensation is also a motivational factor to keep shooting as well, especially since I want to make a career out of photography!

Who are some people you want to work with in the future?

Among all your works, which is your favorite shoot and why?

Instead of individual people, I would say I’d want to work with more agencies and brands. It would be a dream to work with IMG models, Wilhelmina, Lions or Versace. One can dream!

There was this one studio photoshoot where I had to photograph 3 different looks in under one hour. It was definitely a challenging and hectic photoshoot, but strangely enough it became one of favorites. The theme was vintage and so we had props like old suitcases, wooden chairs, cigarettes, classic outfits and looks. I had an amazing team that day and despite the time crunch, we got everything done in time and the photos turned out amazing. The set even got published in a local fashion magazine. It was such a challenge and I learned so much from that photoshoot. Definitely by far one of my favorite sets to shoot and edit.

KEEP UP WITH NATALIE: Instagram: @natdunn_photography

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photography by NATALIE DUNN @natdunn_photography

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anthony hudson photography by ANTHONY HUDSON @a.hudson_photo featuring (left) MIKE TEXADA @mattecomplex (right) HAWA ZABEL @hawa.zabel interview by GISELLE MELENDRES @gisellelisabeth

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photography by ANTHONY HUDSON @a.hudson_photo featuring lVY @ivylchristensen

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anthony hudson interview by GISELLE MELENDRES @gisellelisabeth

words & photography by ANTHONY HUDSON @a.hudson_photo

California born and raised, Anthony Hudson (or @a.hudson_photo) is a portrait and fashion photographer based in the bay area. As longtime fans of Anthony's work, we were so excited to chat with Anthony for his very own feature in Issue 28 and ask him about his journey into the creative industry — starting with his early interest in art, his journey into professional fashion photography, and more. Read on to learn more about Anthony's work and what "identity" means to him: Hi Anthony, thanks for chatting with Mad Sounds today. To start off, can you tell us about a typical work day for Anthony Hudson? A typical work day? There honestly isn’t one. From day to day its always different. One day I may be editing a bunch of photos from a shoot, other days Im on photoshoots, and some days I’m just prepping and planning for a shoot; scouting locations, replying to emails, finding models, etc. That’s what I love about this craft. There’s never a boring typical work day. When did you first discover your love for photography? I discovered my love for photography the semester after I graduated high school. I’ve always been a traditional artist and I loved to draw. I was in honors art classes and I thought I

was going to become a tattoo artist or do commission work, but once I tried photography during my first college semester, I was hooked. My creative world opened up even more. How did you realize you wanted to pursue photography as a career? The more I shot, the more I got addicted to seeing and shaping light. I started shooting everything. Landscapes, small everyday items, street photography, portraits, etc. By doing this I was able to see how light acted in different situations and environments. I got better and better and decided that I could see myself doing this for the rest of my life as a career. The satisfactions and dissatisfactions, failures and successes, I love it all.

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photography by ANTHONY HUDSON @a.hudson_photo featuring (left) KIRSTEN @kirsten_nn (right) RAGEN @ohhitzrago

photography by ANTHONY HUDSON @a.hudson_photo featuring EMILY WHITE @emilycatherinewhite

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What is your favorite type of photography to shoot?

Where do you find inspiration for your photography?

I absolutely love shooting portraits. A lot of my work consists of portraits. I love people. I love connecting and interacting with the subjects and the way light looks on a figure or in a person’s eye never gets old. Im currently really into beauty photography too. Doing makeup well for a photoshoot is not easy and I appreciate the art of it. I love bringing the different looks the MUA does to life. I’ve also gotten into a lot of fashion photography, but always find myself more interested in the person within the clothes.

I find inspiration in so many different things. Maybe the way light bounces of a window or the way it caresses a wall. Or by a fashion spread that has a really unique concept or vision behind it. I mainly get inspired by other people. The stories people tell me and the lives they are living. Whether it be good or bad I always learn from people and it inspires me so much. I see God working for good in people’s lives whether they see it or not and it gets me very excited. What is it like working with modeling agencies for shoots?

As a photographer, what is one of your biggest photography “pet peeves”?

I enjoy working with modeling agencies for shoots so much. Everyone is held accountable and the professionalism makes shoots run more smoothly. I’ve met so many great models, MUA’s, and agents and It’s cool to see how the different personalities make up the agencies. It’s more about building relationships when it comes to working with agencies and I love that.

I dont have a lot of pet peeves in general, but I can’t stand when people think one camera/camera brand is better than the next. It’s not about the camera you use, but about the eye and mind behind the camera. I also hate when I misplace my lens cap! Walk us through your editing process—what’s your favorite way or style to edit your photos? Usually I start with the overall exposure and white balance and then make minimal adjustments from there! I keep everything very natural in my editing process. I do simple cleanups of the background or distracting things, but I don’t like to overdo it. Over the years I’ve learned less is more when it comes to editing the overall look. What are your biggest essentials for a typical photo shoot? I usually take a small bag that has everything I would need for a photoshoot. Batteries, baby wipes, napkins, scissors, sync cords, clamps, etc. and then my camera backpack that carries my Nikon D610, 24-70mm 2.8 lens and at least 1 prime and/or zoom lens. I tend to shoot very light. I move around a lot when I shoot so I like to be mobile.

What is your biggest advice for working with models or making a model feel comfortable during a shoot? All models should be treated with respect. No matter their level of experience they need to be respected. They are a big part of photo shoots and carry a lot of power, so they need to be with kindness and appreciation. Patience is also a big aspect for both the model and photographer to possess. Sometimes that is all that is needed for a shoot to be successful. To make a model feel comfortable during a shoot I start asking questions about themselves. I genuinely care about who Im shooting so I want to know more about them. This tends to lighten the mood and gets them thinking less about the nerves and more about just being themselves. For models, just be yourself and be confident! Try different poses or angles! Thats how you learn what works and what doesn’t! Just have fun, but also keep it professional.

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photography by ANTHONY HUDSON @a.hudson_photo featuring (left) MIKE TEXADA @mattecomplex (right) KIRSTEN @kirsten_nn

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photography by ANTHONY HUDSON @a.hudson_photo featuring NAVID GOLEMOHAMMADI @nav_gol

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Has living in the Bay Area impacted your work at all? What is your favorite part about living in the bay? I feel living in the Bay Area has impacted my work a lot. I grew up here so Ive connected with people and built real relationships. God has placed the right people in my life here and I’ve been able to grow in my connections. I believe that where you are now in your life, is exactly where you need to be at the moment and right now God has me here. My favorite part about the Bay is the people. Hands down. Its such a big pot of different flavors, cultures and ethnicities and everyone tends to get along for the most part. People in the Bay keep it real! What are some of your favorite spots in the Bay Area? The city of SF will always my favorite spot. There’s a lot of different neighborhoods that have unique vibes here. I have so many different memories of being in SF that I will always remember. Another spot would have to be Mt Davidson in SF. Its basically a little forest within the city of San Francisco. I love going there and taking time away from the craziness and just reflecting. It’s good for the soul. What has been the biggest challenge or hardship thus far about pursuing a creative career? Probably finding and maintaining a consistent client blase. I feel that tends to be a challenge for all freelance artists. What is one of your fondest memories or milestones thus far in photography?

If you could create your dream shoot, what would it be? Dream shoot? Umm honestly I have no idea. Never really thought about that. Something with models and animals would be really cool. Like tigers and falcons and stuff. Idk haha For our 28th issue of Mad Sounds, we’re discussing the theme of identity and how our sense of identity plays a crucial role in our lives as creators. What is your “identity”? How do you think photography has impacted yours? I’m forever a student of life. Always trying to improve and learn something new no matter what it is. I just love learning and creating. I’m also a believer of Jesus so I try to model my life after Him. Learning, teaching, showing compassion, helping, being forgiving, loving, etc and this is all very applicable within the craft. Photography makes up a big part of my identity. I couldn’t imagine my life without it. It allows me to express my own ideas and vision, but also allows me to meet new people and build lasting friendships. I’m very simple in my approach to photography. I find beauty in simplicity, but also infuse a natural feeling to it. What’s one thing that your followers might not already know about you? I can speak French! If you could describe yourself in three words, what would they be? Simple, creative, blessed

I recently had work in the APA - American Photographic Artists “Something Personal” exhibition show in Fall 2017 and was also published in Creative Quarterly Magazine. This led to my work being one of the 100 best works of art in 2017 for that magazine and I received an award for that. Then they also held a show in NY that my work was in. That was pretty cool.

KEEP UP WITH ANTHONY: Instagram: @a.hudson_photo anthonyhudsonphotography.com

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photography by ANTHONY HUDSON @a.hudson_photo featuring ALEXANDRIA CERANSKI @alexandriaceranski, KHALIA @speecial.k, & RAGEN @ohhitzrago

photography by TIA LIU @tea.ah featuring ALICIA DE MELLO @aliciademello interview by ANN LEMONNIER

alicia de mello

photography by TIA LIU @tea.ah featuring ALICIA DE MELLO @aliciademello interview by ANN LEMONNIER

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alicia de mello interview by ANN LEMONNIER words by ALICIA DE MELLO @aliciademello photography by TIA LIU @tea.ah

You might see Alicia de Mello roaming around Los Angeles — interning for Cloud Hunter Co., styling and creating for Shop Suki, or filming YouTube videos for her lifestyle channel, Alicia Claire. Nonetheless, Alicia's amazing eye for style and love for sustainable fashion has cultivated a lasting passion for creating: working with ethical fashion companies, creating YouTube lookbooks, and making a name for herself in the creative industry — all at the age of 21. Take a look at our interview with Alicia to learn more about her work, personal style, and journey into the creative industry of Los Angeles:

Just looking at your Instagram feed, it’s clear you have a pronounced aesthetic. Do you ever feel tied to this image/unable to branch out into/experiment with other styles?

tain things impact others, and fashion is definitely not immune to that. I just came across a few sustainable brands and realized how much better for the environment it was. The consequences of fast fashion is not only damaging to the environment, but also the people who are working for those brands. Often they’re mistreated and underpaid, and that’s something I can’t really find myself supporting.

No, I wouldn’t say tied to it. At least, I don’t feel any negative pressures to post within the aesthetic. I actually just enjoy taking photos, and the aesthetic is very much m e, and always evolving with me. I really do love Instagram and sharing my photos, so maybe the only pressure I feel is whether or not I’m posting enough. But that’s by my own overthinking.

What advice would you give to someone wanting to develop a more defined personal style?

What pushed you to want to get involved in sustainable fashion?

Don’t try to be someone else. I know there’s so many trendy styles, minimal or otherwise, but it’s really about finding what makes you feel the most confident. For me, I like a lot of different styles, but I’ve found a really balanced middle ground between everything that I like. Which makes my style more personal.

I think that the world is a beautiful place with beautiful people that deserves to be protected. I’ve always been socially aware of how cer-

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photography by TIA LIU @tea.ah featuring ALICIA DE MELLO @aliciademello

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What would you say your top brands are at the moment?

Where do you draw your inspiration from? Any celebrity style crushes?

Lately, I’m really into brands like La Causa, and Whimsy + Row for just everyday outfits. Both brands make their pieces in Los Angeles and focus on ethical production. Girlfriend Collective is my favorite place to get workout/yoga gear because they make their pieces out of recycled plastic and they turn it into the softest polyester. And also, the Reformation, always.

I love both Alexa Chung’s street and red carpet style. I also really love Camille Rowe. I think Camille’s everyday style is perfect. What is a Shop Suki shoot like? Do you prefer going into a shoot with a vision already in mind or experiment?

What inspired you to originally start your YouTube channel? Do you believe you have the same mentality towards being a YouTuber now that you’ve found success within it? I remember watching videos and saying “Oh, I really want to do that.” When I started, I was centered around fashion and beauty, but as my channel grows, I want to do something a little more meaningful with it. Fashion and beauty really gave my channel a certain amount of exposure, and I’ll never stop making videos involving fashion or beauty, but I want my YouTube to be a true extension of myself. YouTube can be so beneficial in that way, and I really want to be as transparent as possible with my subscribers. How do you believe your style has evolved? I used to be really emo in middle school and then I moved on to wearing Free People in my hippie stage. Then I wore exclusively J.Crew at my Catholic high school. My style has really grown with me, and with my environment. I feel that I finally mastered my personal style, but who knows? What is your process before filming a video for your channel? There is no process. I wish I was kidding. I’m so flustered all the time that I just get in a mood and film. If I’m filming a haul or a favorites, then I’ll gather everything I’m going to show. Every so often I’ll look at my channel and decide what types of videos I need to film next, and write them down on the notes app.

It’s super relaxed! I usually like to see the type of girl we’re shooting before I make any decisions on how to shoot or style her. Photos always turn out the best when the models are comfortable with what they’re wearing, so I like to build around the personalities and vibes of the models. Shop Suki has a really laid back vintage vibe which is nice because it can compliment a lot of people’s style. Do you ever feel self conscious before filming a video? What advice would you give to others who are apprehensive to start YouTube channels due to doubts about themselves? I don’t feel self conscious when I’m filming, but I do while I’m in editing. After watching so much footage, I start picking up on my talking habits that someone might comment on after I publish the video. But I post anyway because I know I’m probably being way too hard on myself. So my advice is to not overthink it and don’t be critical of yourself. Do you feel as though the persona you display yourself as online differs from who you really are? Actually, no. Or at least I don’t think so. I really try to be myself. I guess the only difference is that I think I come across as a little more outgoing on camera than I am in person. I’m quite an introvert. What’s your favorite trend of summer 2018 so far? Midi dresses. Does that count? I don’t know if that’s considered a trend but I really love midi dresses for summer. I can’t have enough of them.

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photography by TIA LIU @tea.ah featuring ALICIA DE MELLO @aliciademello

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photography by TIA LIU @tea.ah featuring ALICIA DE MELLO @aliciademello

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What are your future plans/aspirations for your YouTube channel?

How do you balance college, being creative direction at Shop Suki, and your YouTube channel?

I want it to be a space where people feel they have an outlet. I want people to be able to feel like we’re friends and I’m sharing little parts of my life with them. In the long run, I really want to make my channel an extension of who I am. It just comes down to creating content that’s both unique and true to me.

Barely! I barely balance it. It’s a lot, but what helps is to focus on one thing at a time. If I have a lot of studying and school work to do, I won’t film or go into work. My bosses are really understanding of my schedule and are really great with giving me my own time.

When do you feel the most confident?

Linen pants and a T-shirt with some slides. It is so easy and comfortable for summer.

I feel most confident when I’m fully content with myself- when I’ve accomplished something. Which can honestly be anything, from editing a video to taking good content photos, or just putting on a nice outfit to go out. I feel the best when I feel put together.

How have you been transitioning your style into summer?

What has been your go-to outfit lately?

I wear pretty much the same things, I think. The weather doesn’t change drastically in Los Angeles. I wear less sweaters, obviously. I like wearing dresses in summer so that has been fun to incorporate into my wardrobe.

How does your environment affect your work? I think environment has really big influence on how people function. Personally, I like when my environment motivates me to stay focused on one thing at a time. But I work best in one of two places. Either my own space, at home in my room, or at café with my earbuds in. I either like it very peaceful or very lively. Both these environments give me my alone time in different ways, which makes me work my best.

KEEP UP WITH ALICIA: Instagram/Twitter: @aliciademello YouTube.com/aliciaclaire

What makes you feel the most empowered? Other women. Seeing women succeeding makes me feel so great and so optimistic.

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photography by TIA LIU @tea.ah featuring ALICIA DE MELLO @aliciademello

mad sounds music

photography by IIRIS HEIKKA @iirisworld featuring LXANDRA @lxandrahere interview by ASHLEY SERYN @ashleyseryn

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lxndra interview by ASHLEY SERYN @ashleyseryn words by LXNDRA @lxandrahere

photography by IIRIS HEIKKA @iirisworld

Finnish pop goddess Lxandra hails from a small island called Suomenlinna, a sea fortress with

only around 800 inhabitants. After moving to vibrant Berlin, her music career began to flour-

ish. Featuring both electronic and pop influences, Lxandra combines resounding vocals with softer melodies, creating powerful songs with profound lyrics. Just releasing her newest

single, “Dig Deep,” Lxandra recently supported Dua Lipa in the UK. We caught up with Lxan-

dra to discuss her atypical upbringing, keen visual style, and deeper messages in her music.

Thanks for taking the time to chat with us at Mad Sounds! To start, what does a typical day look like for you? I don’t have a typical day, everyday is very different depending on what I’m up to atm. What was it like growing up on a small Finnish island? How was the transition to Berlin? It was great, it’s a beautiful place and we we’re allowed to be kids for longer than the kids who grew up in the middle of the city I think. It was like growing up in a bubble. Not as drastic as it seems I guess. I spent a lot of time (most of the time) in the city as a teenager so it was more like moving from a smaller city to a bigger one with more culture and more life.

On that note, tell us about Berlin! What are your must-sees and favorite local spots? I love Berlin, except in the winter. In the summer it’s beautiful and so alive. People are out and about in parks and on the streets, it’s like one big living room. I love the nature so the parks, lakes and other outside areas, like Teufelsberg, Tempelhofer Feld and Treptower park are my must-sees. My favorite cafe is the Swedish Okay cafe in Neukölln and I love the Korean food spots in Berlin. Your Instagram and Twitter bio say, “Singer, songwriter & visual artist.” Is the importance in this order? Do you think each influences the other, or are they in separate creative spheres? No. They’re all equally important. Yes, even if they’re all very different ways of telling stories and

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photography by IIRIS HEIKKA @iirisworld featuring LXANDRA @lxandrahere interview by ASHLEY SERYN @ashleyseryn

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sharing emotions.

Describe your fashion style.

What has been your biggest influences in your life—music-related or otherwise?

Colorful, comfy, 70’s inspired. What does music mean to you?

Hard to say, I guess everything. My childhood, the people around me, the nature, all the music I’ve listened to, beautiful visuals I’ve seen and one very important person to me that is maybe the biggest reason to why I started making music.

Everything. It will always be there for me, even if I’d lose everything else. What are you most excited for the rest of this year?

Any pre-show rituals or special prep?

No idea, everything. Life.

Just a moment alone with some tea, then hugging the band and being so nervous that I feel like I’m gonna die.

If you could give advice to the Lxandra of five years ago, what would it be? You’re fine just as you are, don’t be scared. Do good, be nice and strong. Don’t hold back and don’t take it all too seriously (still have to remind myself of all of these every now and then).

Tell us a little more about the meaning behind and the music video for your new single “Dig Deep”: The song is about standing up against what’s not right together. In the video there’s a character that doesn’t really fit to the expectations of society and is left out. In the end she frees herself and lets herself be who she is and joins fellow outcasts.

KEEP UP WITH LXANDRA: Instagram/Twitter: @lxandrahere

Is there a particular song that resonates with you most strongly or is the most personal to you, your own or otherwise? There are many songs like that, I’m such an emotional person haha. Particularly three songs I haven’t released yet. Also very into Lykke Li’s new single ’Hard Rain’ atm. I love the color scheme of your Instagram feed—it’s curated yet effortless. Is there any special significance to these colors? Thank you! Not really, I just post what I like and what works with the rest or the feed. I love colors.

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photography by IIRIS HEIKKA @iirisworld featuring LXANDRA @lxandrahere interview by ASHLEY SERYN @ashleyseryn

photography & story by ASHLEY SERYN @ashleyseryn featuring THE MARIAS @themarias.mp3

the marias

The Marías winded down their Spring Fling 2018 tour back at home at the Regent in Downtown LA with Buscabulla and Bairoa. After going across the US and playing at Coachella, the five seemed at ease in their hometown, immersing the audience in their dreamy psychedelic-soul sound. María serenaded us in a glittering gold and black coat, with Josh on drums, Jesse on guitar, Carter on bass, and Edward on keys. Playing songs from their Superclean Vol. I EP, the audience swayed to the hypnotically sensual jazz and lounge vibes in the ambient red lighting. Keep up with the Marías: @themarias.mp3

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photography & story by ASHLEY SERYN @ashleyseryn featuring THE MARIAS @themarias.mp3

available to read on

issuu.com/madsoundsmagazine

NO. 28 - THE IDENTITY ISSUE

stay tuned thereâ&#x20AC;&#x2122;s more mad sounds on the way! for information on how to submit to upcoming issues, please visit:

madsoundsmagazine.com

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Mad Sounds Issue 28 - Weekend Creative

Articles inside

Interview with Anthony Hudson

Lxandra

Interview with Natalie Dunn

Interview with Alicia de Mello

Why We Can't Always Follow Our Dreams by Giselle Melendres

Under Construction by Weekend Creative

Back to You by Anthony Hudson

More Than You Know