SPONSORSHIP PROPOSAL SPONSORSHIP PROGRAMME
The London A Cappella International Summer School offers opportunities for sponsors to communicate to target audiences through tailored packages of benefits. These packages are at the discretion of the sponsor and a bespoke partnership can be negotiated.
ABOUT LONDON A CAPPELLA Dedicated to the many forms of a cappella, London A Cappella is a unique hub of vocal activity. Presenting two world-class flagship projects, London A Cappella prides itself in drawing in the finest international a cappella performers to the capital. Following the success of the London A Cappella Festival, London A Cappella is delighted to announce the launch of the London A Cappella International Summer School, with the inaugural course taking place in August 2014.
ABOUT THE LONDON A CAPPELLA INTERNATIONAL SUMMER SCHOOL 1–4 August 2014 The London A Cappella International Summer School is a high quality and intensive four day course with a varied programme of events. Suitable for groups and individuals alike, including workshops and performances from some of the finest a cappella performers and educators in the industry, this is a vocal experience like no other. Offering a refreshing and fun approach to a cappella singing, the London A Cappella International Summer School provides a platform for participants to perform with like-minded, enthusiastic singers under the guidance of world-class tutors from a range of vocal backgrounds – including the world-famous five-time Grammy-winning vocal group The Swingle Singers. Taking place in the heart of London there will be unrivalled access to one of the city’s most prestigious and dynamic venues – Kings Place. Open to participants from across the world, we encourage participants to combine their passion for a cappella with visiting some of London’s iconic cultural and entertainment attractions.
www.londonacappella.com
ABOUT THE ORGANISERS With over 20 years’ experience in music management Ikon Arts Management develops world-wide concerts and tours, special projects and events for some of the worlds leading a cappella vocal groups and diverse contemporary ensembles.
Kings Place is a hub for music, art, dialogue and food, housed in an award-winning building in Kings Cross, which also provides world class conferencing, events and office space.
The Swingle Singers are an international a cappella phenomenon. The Swingle Singers have performed all across the UK, America, Asia, and virtually every country in Europe, have released over 50 recordings, and have won five Grammy Awards.
Kings Place
The Swingle Singers
RELATED PROJECT: LONDON A CAPPELLA FESTIVAL The London A Cappella Festival is the first of its kind in the UK dedicated to the many forms of a cappella. Its main aim is to broaden the appeal of a cappella performance to as many different kinds of audiences across the capital and beyond, through concerts, free performances, and educational work, all under one roof. The London A Cappella Festival takes place every January at Kings Place.
www.londonacappella.com
CONNECTING WITH DIVERSE AUDIENCES London A Cappella offers extensive promotional possibilities and face to face interaction with the vast international vocal community and loyal a cappella following. The summer school can be tailored for people of all ages with a wide range of interests. As such, we have allowed our programme to be both full and diverse. Through additional workshops, masterclasses and concerts we can provide further scope to embed our partnership, opening up a number of platforms for you to talk to schools, families, community projects and international audiences.
BRAND MATCH WITH A HIGHLY REGARDED VOCAL ORGANISATION The London A Cappella International Summer School offers opportunities for sponsors to communicate to target audiences through tailored packages of benefits. Through our festival and summer school we offer an unbeatable opportunity to engage with a more than 6,000 anticipated attendees and to reach more than 800,000 through media exposure locally and world wide. We offer unsurpassed opportunities for you to interact with target audiences and develop unique promotional campaigns. London A Cappella secures media attention with previews and reviews from the likes of The Times, The Guardian, Financial Times, BBC Music Magazine, Music Teacher Magazine, The Telegraph, The Evening Standard and BBC Radio 3 alongside an exceptionally active online presence via social media and advertisements. We have close links with a range of other established organisations such as Music in Offices, Rhinegold, Liquid 5th, Sing Up, Voice Festival UK, VocalBlog, Singers.Com, iSing, the Contemporary A Cappella Society and Sing A Cappella to name but a few.
www.londonacappella.com
CORPORATE BENEFITS As part of this exciting partnership, London A Cappella and Kings Place host exclusive receptions, dinners and entertainment. Kings Place is a prestigious and dynamic venue in the heart of London with high end facilities to match. Reservations can be made for our corporate partners which can be used for dinners and drinks receptions for your clients, staff and other key stakeholders.
THE BOTTOM LINE We have prepared a three tiered sponsorship proposal. In return for contributing to the growth and excellence of our summer school, you have the opportunity to receive benefits appropriate to your level of sponsorship. This is an opportunity to build a relationship with a prestigious vocal organisation, through which there are several promotional opportunities and corporate benefits. The three tiers are as follows:
GOLD - £10,000 SILVER - £5,000 BRONZE - £2,500
BESPOKE PARTNERSHIP These packages are at the discretion of the sponsor and a bespoke partnership can be negotiated. Sponsorship opportunities are also available on a smaller scale which include, amongst other things, contributions to support participants to attend the summer school via our bursary scheme and other possibilities to gain exposure to our large, loyal following.
GET IN TOUCH The following proposal gives an overview of the London A Cappella International Summer School and the significant partnership benefits sponsorship of this course brings. If you would like to discuss any of this in more detail, please contact: Jessica Hill, Ikon Arts Management Email: jessica@ikonarts.com Tel: +44 (0) 20 7354 9199
www.londonacappella.com
GOLD - £10,000 OPPORTUNITIES •
• •
•
•
•
•
•
Placement of banners and a stand throughout the London A Cappella Festival and International Summer School in a prominent position giving you an opportunity to interact with the attendees An opportunity to address all the summer school participants during the registration evening (July 31st) and participants showcase (August 4th) The two headline performances at the summer school will credit the sponsor on stage and a promotional banner of your choosing will be prominently positioned throughout the performances Logo placement on all London A Cappella International Summer School promotional materials from the beginning of the partnership until August 2014 Logo placement on the summer school t-shirts which will all be distributed throughout the four days of the course and available online on the summer school website Credited as a ‘Gold Sponsor’ with logo placement on the London A Cappella, summer school and Kings Place websites: o www.londonacappella.com o www.londonacappella.com/summerschool o www.kingsplace.com Social media outreach: o London A Cappella has an estimated outreach of over 50,000 via social media alone. We can offer: Logo placement on the summer school Facebook page cover photo Twitter trend related to your brand used in summer school related twitter posts. London A Cappella currently has over 2000 followers. We can create a campaign which allows the 2500th follower (or another appropriate landmark) to receive a prize related to your brand Further exposure through broadsheet and radio features
BENEFITS • •
•
•
A Canapé and Drinks Reception at Kings Place for 30-40 people to mark the launch of the partnership* Corporate Away Day o An opportunity for 10 members of staff to have an all access pass to the final day of London A Cappella Festival (Saturday 25th January 2014). This includes a morning and afternoon session of workshops with some of the world’s finest vocal educators as well as tickets to three of the festival’s headline acts and an inclusive meet and greet session with the artists. This is a wonderful opportunity for your staff to immerse themselves in something a little bit different and fun! 20 x The Swingle Singers’ ‘Weather To Fly’ CDs – their latest recording released in September 2013 to celebrate their 50th anniversary – a great gift for clients and colleagues Office Choir Sessions o Have an esteemed vocal performer come into your office to create an office choir or nurture an existing one. One of our London A Cappella tutors will take the choir for up to 2 x 2 hour sessions, at
www.londonacappella.com
•
the end of which the choir will have the opportunity to perform at the London A Cappella Festival. 2 x Outreach Days o We recognise the importance of fulfilling corporate social responsibility objectives. This opportunity allows a London A Cappella vocal educator to accompany representatives from your company to target 2 institutions within the UK to conduct inspiring and engaging 2 hour vocal workshops
SILVER - £5,000 OPPORTUNITIES •
•
•
• •
Placement of banners and a stand throughout the London A Cappella Festival and International Summer School in a prominent position giving you an opportunity to interact with the attendees Logo placement on all London A Cappella International Summer School promotional materials from the beginning of the partnership until August 2014 Logo placement on the summer school lanyards which will all be distributed throughout the four days of the course and available online on the summer school website Credited as a ‘Silver Sponsor’ with logo placement on the London A Cappella, summer school and Kings Place websites Social media outreach: o Logo placement on the summer school Facebook page cover photo o Twitter trend related to your brand used in summer school related twitter posts
BENEFITS •
•
• •
•
A 3 course private lunch or dinner in the Private Dining Room at the Rotunda Restaurant with a cappella entertainment for 16-24 people to mark the launch of the partnership* Corporate Away Day o Opportunity for 5 members of staff to have an all access pass to the final day of London A Cappella Festival (Saturday 25th January 2014) 20 x The Swingle Singers’ ‘Weather To Fly’ CDs Office Choir Session o Have an esteemed vocal performer come into your office to create an office choir or nurture an existing one. One of our London A Cappella tutors will take the choir for up to 1 x 2 hour sessions, at the end of which the choir will have the opportunity to perform at the London A Cappella Festival. 1 x Outreach Day o This package allows a London A Cappella vocal educator to accompany representatives from your company to target an institution within the UK to conduct inspiring and engaging 2 hour vocal workshops
www.londonacappella.com
BRONZE - £2,500 OPPORTUNITIES •
•
• •
Placement of banners and a stand throughout the London A Cappella Festival and International Summer School in a prominent position giving you an opportunity to interact with the attendees Logo placement on the summer school pencils which will all be distributed throughout the four days of the course and available online on the summer school website Credited as a ‘Bronze Sponsor’ with logo placement on the London A Cappella, summer school and Kings Place websites Social media outreach: o Logo placement on the summer school Facebook page cover photo
BENEFITS • •
10 x The Swingle Singers’ ‘Weather To Fly’ CDs Office Choir Session o Details as per the Silver package
OTHER OPPORTUNITIES TITLE SPONSOR OF BURSARY SCHEME - £7,500 The summer school will offer up to 50% grants in association with its sponsor for participants who would otherwise be unable to afford to attend. To mark the launch of this partnership you will also be entitled to a drinks reception at Kings Place for 30-40 people.
PLATINUM SPONSORSHIPS Platinum Sponsors have opportunities to develop an exclusive relationship with London A Cappella through vast promotional possibilities, a chance for employees and clients to interact with established performers within the industry, along with private performances and workshops, and further opportunities to take advantage of the fantastic facilities at Kings Place. Please get in touch for more information.
PLEASE NOTE *Scheduling for the corporate benefits will need to be agreed with Ikon Arts Management and, where applicable, Kings Place. Dates are subject to availability. For more information please contact: Jessica Hill, Ikon Arts Management Email: jessica@ikonarts.com Tel: +44 (0) 20 7354 9199
www.londonacappella.com