Company Name: IMPERIAL BARBER PRODUCTS USA Owners: Bryan Fisher - Co-Founder, Creative Director Pedro Zermeno - Co-Founder, Master Barber Scott Serrata - Co-Founder, Barber Established: 2009 - Custom formulations began 2011 - Began slowly selling by word-of-mouth 2012 - January the company & website launched Where do you barber? We [co-owners Pedro and Scott] opened Razorbacks Barbershop in Long Beach, which is Pedro’s third barbershop opening. The Long Beach location is where we conduct all of our R&D on real, paying customers. What is your favorite style to cut? Classic business pompadour, tight on the sides, nicely faded, longer on the top with a hard part and the front thrown up and over. And, of course, finished with Imperial products. How is the barber experience different for men than the salon experience? You are a man. You should get your hair cut like a man. This is best achieved in a “proper” barbershop that specializes in classic men’s grooming. Salons are high-priced and often estrogen soaked. This tends to make most guys feel uncomfortable and uneasy. The barbershop is for guys, a relaxed place for them to socialize, grab a beer, get tunedup and leave looking sharp and ready for a night out. You mentioned you have created a line of your own styling products. What are the names of some of the cuts that your products aide in styling? Classic Side Part: any Imperial finishing product can be used depending on the desired amount of hold and shine. Slick Back: any Imperial finishing product can be used depending on the desired amount of hold and shine. Business Pomp: any Imperial finishing product can be used depending on the desired amount of hold and shine. Disconnect: any Imperial finishing product can be used depending on the desired amount of hold and shine. Loose “Beach” Pomp: Matte Pomade Paste or Fiber Pomade Messy Side Part: Matte Pomade Paste or Fiber Pomade.
have graduated from the drug store wax and petroleum based products. So yes, we are for the “curated” everyman. How many products did you try before deciding on the current lineup? We first set out to develop America’s strongest holding water-based pomade, which we achieved with the Classic Pomade. However, there was no chance to our method, it was premeditated as we set out to develop all-American made products that actually work and form what we call a “hair wardrobe,” a finishing product for every guy, type of hair and style. From there, we set out to develop a simple, all-natural shave system and daily facial soap. We also have a few new tricks up our sleeve for 2013-14. What is the toughest hair condition that you have corrected, using your products? Turning bad haircuts good. Holding down cowlicks. Controlling curly or unruly hair. Fine hair that needs strengthening and volume. Dry hair that needs conditioning. And, the recovering Murray’s users. You are local guys. Where do you eat on your lunch break? Our offices are in the downtown Santa Ana Arts District, so when we have time, which is rare, it’s Lola’s. More often than not, it’s taco runs to Jugos de Acapulco or Tacos De Anda. Pedro usually powers five tacos in less than three minutes, a barber lunch. Are your products only available in your barber shops or can we find them in other local shops? We started the year with six retail accounts, and we’re rapidly growing. Currently we’re in 62 doors in 12 states, domestically, and internationally, we’re five countries. Our distribution channels are higher-end classic barbershops, select salons, heritage-inspired or haberdash men’s wear boutiques. The retailer tab on our site lists all retailers, please visit for locations closest to you or order online at imperialbarberproducts.com. Thanks, too, for supporting American small businesses and Made in the USA products!
ad
Are your products only for the tragically hip or is this product for everyman? We make premium, cosmetic grade, utilitarian grooming products for the American man. They are clean, all natural, water-based tools for looking great … period. Our goal is to help every guy achieve this regardless of their socioeconomic or “hipster” status. Imperial users range from retired lawyers to NYC mid-town finance guys to LA east-side hipsters, to the old-school greasers who
VISIT IMPERIALBARBERPRODUCTS.COM FOR MORE!