MODULE ASSESSMENT BRIEF
LEEDS COLLEGE OF ART
Programme Title: BA (Hons) Graphic Design
Level: 6
Module Title: Extended Practice
Module Code: OUGD603
Brief Title: Brief 1: Winterlight Festival
Module Leader/Tutors: Amber Smith, Andy Lodge, Simon Harrison, Phil M
Module Credits: 60
Weighting of Brief within Module: 100%
Context I am a designer concerned with print based solutions in the fields of branding and publishing design created primarily for the fashion and culture sectors, using a mix of both type and image. I also have a strong interest in copywriting and the importance of communicating successfully through both language and design.
Brief or Tasks The Winterlight Festival is an annual event that takes place in Sowerby Bridge. The event includes live music, food stalls and art and light installations based on a given theme. It is centred around community and the audience for the festival is family and community members from around the Calder Dale area. As the festival seeks to expand and create a more professional identity for itself, you are tasked with producing a pitch to produce the branding and identity for the festival. The pitch will be presented to the client, and should focus on the logo, website and promotional material. Preparation/Research suggestions Research into branding and identities for similar light festivals, and see how they have communicated this unique concept to the audience. Family oriented festivals and events should also be considered. Also research into light, and the possibilities available in terms of production and its use in graphic design and art. Also research into promotional materials and product ranges.
Branding: From Brief to Finished Solution Mono Design Graphic Design That Works: Successful Design for Logos, Brochures, Promotions, Websites and More Rockport Publishing Evidence – for this project students should submit Branding and identity, including the festival logo and colour palette. A range of products that demonstrate your concept, including posters, flyers and an event programme. Presentation and Pitch Boards. Final Boards.
Briefing: Monday 30/09/2013
Deadline: Thursday 22/05/2014