Lions Daily News - June 22 2022 by Boutique Editions

LIONS DAILY NEWS

WEDNESDAY JUNE 22 / 2022

IN PRINT AND ONLINE - LIONSDAILYNEWS.COM - PUBLISHED BY BOUTIQUE EDITIONS

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LIONS DAILY NEWS

WEDNESDAY JUNE 22 / 2022

IN PRINT AND ONLINE - LIONSDAILYNEWS.COM - PUBLISHED BY BOUTIQUE EDITIONS

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Film Craft winner takes an ‘emotional journey’ ‘THE WISH’, a powerful three-minute film from Serviceplan Germany, has won this year’s Film Craft Grand Prix at Cannes Lions. Created for retailer Penny, the emotionally-charged film explores the negative impact that COVID-19 has had on the lives of young people. Film Craft Jury President Patrick Milling-Smith, cofounder and global CEO of production company Smuggler, said: “We came into the judging process wanting to explore the distinction between Film and Film Craft. The media landscape is so crowded with disposable work that we wanted to

FILM CRAFT JURY PRESIDENT PATRICK MILLING-SMITH

focus on the way in which great craft can help a piece of film really stand out. We’re all excited by the potential

An app to help rebuild Ukraine CRAFT GRAND PRIX JURY PRESIDENT LUCIANA HAGUIARA

THE WINNER of the 2022 Digital Craft Grand Prix is an innovative and inspiring tech-driven campaign called ‘Backup Ukraine’ Film Craft Jury President Patrick Milling-Smith, co-founder and global CEO of production company Smuggler. It was entered by New York-based Virtue Worldwide in partnership with UN cultural organisation UNESCO and Polycam X, a 3D scanning app. Prior to the Russian invasion of Ukraine, Polycam X was essentially a prosumer technology that allowed users to scan physical objects via their iPhones present

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of tech, but it shouldn’t eclipse the role of craft.” In ‘The Wish’, a mother sits at a dining table with her son. When he asks her what she wants, the film shifts to an internal monologue in which she laments all of the experiences he has been missing as a result of lockdowns. “In the wrong hands, it could have been too sentimental. But every aspect of this film is beautifully-observed. It grabs you from the outset and takes you on an emotional journey. We saw a few pieces of COVID-19 work but this really stood out.” The jury also awarded 11 Gold Lions to five campaigns from the UK, US and Germany.

and iPads. After the start of the invasion of Ukraine, it was repurposed so that anyone in the country could download the app and use it to scan and upload digital renderings of significant landmarks. As a result, Ukrainians have been able to store a digital record of their culture in the cloud before it is destroyed by the Russian army. Jury President Luciana Haguiara, executive creative director of Media. Monks Brazil, said: “We wanted to choose an example of digital craft that could improve people’s lives in the real world. And TURN TO PAGE 4

INDUSTRY CRAFT WINNER SPELLS HOPE FOR CORAL AN ENVIRONMENTALLYthemed campaign which saw a pet food manufacturer help reverse the destruction of a dying coral reef has won the Industry Craft Grand Prix for 2022. The innovative project was entered by AMV BBDO London on behalf of Mars Petcare’s Sheba brand. Entitled Hope Reef, the campaign centred on efforts to revive a coral reef in Indonesia. A new living coral bed was grown in the shape of the word Hope — drawing on the expertise of marine scientists and local communities. The word was so large that it formed the basis of a striking aerial image that has subsequently gone viral around the world. More significantly, the reef dramatically reversed the decline in both living coral and the local fish population. Jury President Nils Leonard, TURN TO PAGE 4

INDUSTRY CRAFT JURY PRESIDENT NILS LEONARD

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4 NEWS

WEDNESDAY / JUNE 22 / 2022

FCB Lisbon Penguin campaign a simple expression of freedom’

AN INGENIOUS campaign on behalf of Penguin Books has secured the top accolade in 2022’s Cannes Lions Design category. Entitled Portuguese Reconstitution, the Grand Prix winning campaign was entered by FCB Lisbon, a rare but welcome win for Portugal. Designed as a way of coming to terms with Portugal’s authoritarian past (1933-1974), the campaign involved reimagining the fascist constitution of that era. Celebrated artists were given a copy of the constitution and the same blue pencils that used to be used for censoring texts. They were then let loose to transform the

DESIGN JURY PRESIDENT LISA SMITH

constitutions into works of art and poetry. “It was such a simple impactful way of expressing the idea of freedom,” said Jury President Lisa

Smith, executive creative director, Jones Knowles Ritchie. “What we really liked is that Portuguese Reconstitution is more than just an idea. The

eventual work was published by Penguin as a book, which has the potential to live on as educational resource.” In terms of overall approach, Smith said the jury “wanted to celebrate work that didn’t just have an ethical side, but was also commercially viable for brands. We also set out to give oxygen to work from all over the world.” This latter point was reflected in the Jury’s Six Gold Lions, which originated in Brazil, the US, Sweden, Kenya, Canada and Pakistan/Portugal. There was also a Silver Lion for Banda Ukraine, which entered Chornobyl Vanishing Logo.

BY 2030 EVERY AD WILL BE A GREEN AD

By 2030, every ad will be a green ad, if a campaign by Cannes Lions and the Advertising Association succeeds. On Tuesday in the Debussy Theatre, Cannes Lions CEO Simon Cook, Stephen Woodford, CEO Advertising Association, and Aline Santos, chief brand officer and chief equity, diversity and inclusion officer Unilever, unveiled the Ad Net Zero Global Partners, joining forces to achieve carbon net zero across advertising operations by 2030. Signatories included Havas Group, dentsu, IPG, OmnicomGroup, Publicis Groupe, WPP, Google, Meta, Unilever, Sky, ANA, 4A’s, IAB, WFA, IAA Global, EACA and VoxComm. The founding members are now inviting other businesses in advertising and relevant trade bodies to make the same pledge.

AN APP TO HELP REBUILD UKRAINE

we wanted something that had the power to inspire other related areas of craft.” The Digital Craft jury also awarded three Gold Lions, including one for Radio & Audio Grand Prix winner The Unfiltered History. Speaking of the category as a whole, Haguiara said: “We saw some really highspeed evolution this year. There were interesting examples of digital being used as a tool to place people at the heart of the conversation.” INDUSTRY CRAFT WINNER SPELLS HOPE FOR CORAL

co-founder of Uncommon Creative Studio, said: “We wanted to choose a campaign that really mattered, something that demonstrated how craft is more than just moustachetwiddling. For us, this campaign exemplified the power of typography – and at the same time was an example of a brand really trying to make a difference.” The jury also awarded five Gold Lions to four separate campaigns, from Brazil, Japan, Sweden and the US. In terms of trends, Leonard said: “We saw a lot of work relating to web3. But we also saw a refreshing return to super-realistic, visceral photography.”

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NEWS

NEWS 7

LIONS DAILY NEWS

WEDNESDAY / JUNE 22 / 2022

‘If you have a body, you are an athlete’ THREE of Nike’s top marketers and creative leaders took to the Cannes Lions stage to guide delegates through the sportswear brand’s history, culture, philosophy and innovative approach to product development. From the ‘Breaking2’ marathon attempt to the recent ‘Crazy Dreams’ campaign, the Nike team outlined the importance of listening to athletes and driving to be the best. Nike chief marketing officer DJ van Hameren stressed that the brand is totally committed to “listening to the voice of the athlete”. He added: “But

listening at Nike isn’t quiet — it’s noisy, messy, curious and tense. It has to be that way, because daring to being better is a never-ending pursuit.” Van Hameren provided insights into the way Nike meticu-

lously designed the ‘Breaking2’ campaign, which saw Kenyan long-distance runner Eliud Kipchoge attempt to run a marathon in under two hours. Kipchoge narrowly missed his target, but Van Hameren said the running challenge wasn’t the real point of the exercise: “The attempt was the hero of the story. It was a moonshot.” Liz Weldon, Nike’s vice-president of global women’s brand management, prefaced her comments by stressing that, for Nike, “if you have a body, you are an athlete. We see an athlete in everyone NIKE’S JONATHAN JOHNSONGRIFFIN

and try to inspire and enable people to reach their true potential.” Weldon talked about Nike’s trailblazing work in designing modest swimwear and product lines for pregnant women. She also outlined the brand’s interest in dance — “a platform for self-expression that has not been included in the confines of sport”. After listening to the community’s voice, the result was ‘Own The Floor’, a campaign featuring talent including choreographer Parris Goebel. “We’re all about empowering athletes to access sport on their own terms,” Weldon added. “I think we’ll see a shift now that breakdance is part of the Paris 2024 Olympics.” Jonathan Johnsongriffin, Nike’s vice-president global creative director, told delegates that

“brands really can help move the world forward”. He also said sport is “as much about emotion as action. It’s the emotion that drives people to overcome doubts and change the status quo.” Johnsongriffin said the recent ‘Crazy Dreams’ campaign was the natural evolution of Nike’s Just Do It philosophy. Starring Colin Kaepernick, the NFL player who led the now iconic kneeling campaign, the hero ad interweaves a strong sense of social purpose with the pursuit of sporting excellence. “As a black creative director, I really believe in the message in ‘Crazy Dreams’,” Johnsongriffin added. “The moment we stop dreaming is the moment we stop believing.”

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10 CEREMONY

WEDNESDAY / JUNE 22 / 2022

Meet the winners

The first Cannes Lions Awards show for three years proved to be a celebration of everything that makes this event so special. The quality of the work across all six categories was sky high, and the Grand Auditorium was packed. Monday night saw Gold Lions and Grands Prix handed out in Pharma, Health & Wellness, Grand Prix For Good, Print & Publishing, Young Lions Print, Radio & Audio and Outdoor

1 The team from BBDO Chile with their Pharma Gold Lion for ‘Letters for a Law’ 2 The team from Cox Communications with their Health & Wellness Gold Lion for ‘Project Convey’ 3 ‘I Will Always Be Me’ from VMLY&R, Dell Technologies and Intel won the Pharma Grand Prix for its brilliant technology that helps Motor Neurone Disease sufferers bank their voice 4 Health Agency of the Year for 2022 Agency 23, also won a Pharma Gold Lion for ‘Eyedar’ 5 ‘Staybl’ helps Parkinson’s Disease victims to use touchscreen tablets. Here the team from Havas Germany celebrate their Health & Wellness Gold Lion 6 Health & Wellness Gold Lion winner ‘Tough Turban’, from Zulu Alpha Kilo, features protective reinforced turbans for Sikh motorbike riders

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7 ‘Morning After Island’ contributed to changing the law on morning-after pills in Honduras. Here the team from Ogilvy Honduras celebrate their Health & Wellness Gold Lion

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LIONS DAILY NEWS

8 Health & Wellness Gold Lion winner ‘The Night is Young’, by Publicis Italy for Heineken, cleverly undermined the ant-vax movement 9 The Grand Prix for Good was won by Area 23 for the ‘Lil Sugar – Master of Disguise’ campaign

10 ‘The Elections Edition’ from Impact BBDO, Dubai for Annahar Newspaper, won Print & Publishing Grand Prix for its work to make sure that elections went ahead by not printing and then donating its paper supply to print ballots 11 The Young Lions print Gold went to the team from Ogilvy Germany. Raphael Quintal accepted the prize carrying a picture of his absent partner Will Cega 12 ‘Draw Ketchup’, from Rethink, Toronto for Kraft Heinz, won a Print & Publishing Gold Lion 13 VML Y&R’s ‘Killer Pack’ campaign has helped to reduce deaths from mosquito-borne diseases. Here Mahesh Ambaliya (left) and Mukund Olety celebrate their Grand Prix with Health & Wellness Jury President Patricia Corsi

14 ‘Jab Jab’ from Grey South Africa, Johannesburg, won Radio & Audio Gold, for cider brand Distell, using smart wordplay to persuade vaccination doubters to get a jab 15 Outdoor Grand Prix winner ‘Liquid Billboard’, from Havas Middle East, Dubai for adidas, was a campaign that aimed to help women gain the confidence to swim in public 16 Dentsu Creative offices in Bengaluru, Mumbai and Gujaron in India teamed up to create the ‘Unfiltered History’ campaign that won the Radio & Audio Grand Prix

17 The Outdoor Gold Lion for ‘The Refugee Jatoba’ campaign by Africa DDB, Sao Paolo was picked up indigenous leader and campaigner to save the Amazon Rainforest Txai Surui

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WE’RE ONLY IN B2B FOR FAME AND MONEY

Is that shallow of us? Or are we just being refreshingly honest? Truth in advertising. It’s a potent weapon. It gets attention. It builds fame for the brands we work with. It creates relevance and competitive advantage. That’s why we dare to tell the truth. It sticks. It jolts. It makes people think. It makes people remember. It unites brands with their customers. Fame for you means fame for us. And if we can make a decent living out of it, well that’s a bonus. In any case, we could do with a new yacht. This one didn’t work.

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13LIONSNEWS DAILY NEWS

NEWS 13

MONDAY / JUNE 19 / 2022

‘Question everything’

discovery of the Tucson. It launched during the premiere of The Bachelorette in June 2021, with a range of ads featuring both reality stars and talent from Marvel series including Loki and WandaVision on Disney+, Tom HEN South Hiddleston and Elizabeth Olsen. Korean car manufacturer “The challenge with this was making it make sense, and Hyundai making sure that these wanted to characters would fit together as a launch the campaign,” Rita Ferro, president, 2022 Tucson, the firm’s Disney Advertising, said. management decided that Making a special appearance in simply booking the Superbowl Cannes, actor Olsen added: “I’ve slot wasn’t going to be “big never been part of a commercial enough” this time. “We have like this before. I was in the been in Superbowl many times, business of representing my show and we love it,” Angela Zepeda, chief marketing officer, Hyundai and my character and Marvel… and that felt representative in my Motor America, on stage at goal of getting people to watch Cannes Lions, said. Instead, Hyundai looked to Disney, which the show. When you launch a new streaming service — WandaVision Zepeda calls “a creative was the first Marvel show on powerhouse and a media platform capable of exploding a Disney+ — something like this teaches people where they need creative idea”, to reach a whole to go.” new audience. The Disney for Hyundai creative was based around the idea “question everything”, reimagined across Disney properties to drive

ELIZABETH OLSEN ON THE CANNES STAGE YESTERDAY

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NEWS 15

MONDAY / JUNE 19 / 2022

Survey reveals creative brain drain across global ad sector THE RESULTS of an exclusive survey jointly conducted by LinkedIn and the Cannes Lions International Festival of Creativity contained some bad news about talent migration in the advertising industry: the share of creative skills in the sector has slumped significantly. However, the same Job Transitions study offered a solution to the conundrum: use the advertising businesses’ creative talent to help the next generation of technology companies become global brands. The survey’s results were announced by Ryan Roslansky, CEO of LinkedIn, the world’s biggest professional network website used by more than 830

million registered members and 57 million companies in 200 markets worldwide. LinkedIn joined forces with the Cannes Lions to establish what is happening to creative talent in advertising. And the initial prognosis was not good. “More people with creative skills are leaving the advertising sector than joining,” Roslansky said. The survey, which explored job transitions in the five years to 2022, saw the share of creative skills, including art direction, branding, design and creative strategy, in the total international ad sector drop 17% — and by 32% among Cannes Lions attendees. Meanwhile, the share of tech skills in adver-

LINKEDIN CEO RYAN ROSLANSKY

tising (such as data analytics) is soaring, growing by 47% during the same period, and by a significant 67%, when the focus is only on Lions attendees. For Roslansky, however, history has shown that

advertising creative skills can help innovators with complex products to find a simple slogan to boost great brands. “All the most innovative products were complex until they made a promise

that people understand,” he said. “The advertising business that we are celebrating today is in the promise-making business. Having a great product to sell is no longer enough. Consumers need to understand what it promises before they buy into it.” Additionally, to build the iconic brands of the future, the advertising sector needs to discover the next generation of products that no one is talking about at the moment. Roslansky said companies such as driverless-auto maker Zoox, consumer-friendly AI service provider DataRobot and corporate-security service Drata were examples of competitive tech corporations ready to spend ad dollars to grow. “Capturing this growth will not be easy, but they are reinventing the world,” he added. “They are quietly rewiring the way we live.”

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NEWS 17

LIONS DAILY NEWS

HERE’s a lot of cynicism about NFTs and cryptocurrency right now as a result of the sector’s eyewatering crash in valuations. But this hasn’t shaken the faith of web 3.0 entrepreneur Gary Vaynerchuk, founder, chairman and CEO of VaynerX and VaynerMedia. Speaking to a packed Lumiere Theatre alongside fellow NFT/ metaverse evangelist Paris Hilton, Vaynerchuk said: “What we’re witnessing right now is the result of an overheated market, just like we saw during the dotcom crash two decades ago. But that crash didn’t stop brands like Amazon and PayPal emerging as successful businesses.” Vaynerchuck’s view is that now is a great time for brands to explore the opportunities associated with NFTs and blockchain. “Now that the greed and hysteria has died down, it’s a much safer moment for brands to learn about the

underlying technology, which is the most profound advance since the arrival of the internet.” Addressing the negativity around NFTs, he said: “At the moment, everyone is focusing on the issue of NFT collectability. But collectability is just the entry point, in the same way college kids were for Facebook and dancing teens were for TikTok. This tech becomes really significant when it’s more about communities and utility. To all those people who are judging NFTs on the basis of a few headlines, I would say: ‘Do 50 hours of immersive homework, then decide’.” Paris Hilton is best known as a socialite but is also CEO of an innovation-driven firm called 11:11 Media. She hit the headlines last year when she sold a piece of NFT art for $1.1m. “What a lot of people don’t realise is that I’m an undercover nerd,” she told delegates. “I got into gaming back in 2004 and later moved into digital wearables. My metaverse Paris World is on platforms like Roblox and has some amazing activations and brand partnerships.” The phrase web 3.0 is increasingly used to describe the new wave of digital innovations associated with blockchain. Asked to distinguish web 3.0 from the current iteration of the internet, Hilton said: “Right now, the web is about building audience, but web 3.0 is about community. Everyone is so willing to teach each other — I’m learning something every day.” Like Vaynerchuk, Hilton expects huge upsides to come in the world of NFTs and the metaverse. But she also sees her role as “empowering and elevating women in this space”.

‘The most

profound advance since the internet’

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19LIONSNEWS DAILY NEWS

NEWS 19

MONDAY / JUNE 19 / 2022

Under-represented Hispanic talent is the DE&I ‘elephant in the room’ COMPANIES are in danger of losing out by failing to address another major DE&I elephant in the room: not giving Hispanic talent fair representation in the international advertising sector. T h a t wa s a ke y m e s sage during Hispanic Stars – The Talent And Market Opportunity, an on-stage fireside chat between IPG’s Philippe Krakowsky and Claudia Romo Edelman, founder/ CEO of the We Are All H u m a n Fo u n d a t i o n , which promotes DE&I in the workplace. Considering that 20% of US Gen Z and young millennials are Hispanic

PHILIPPE KRAKOWSKY AND CLAUDIA ROMO EDELMAN

and Latino talent is prevalent in the creative sectors, from film to music, Edelman noted they are

undervalued, misrepresented and under-represented in the advertising business.She kicked off

her interview with Krakowsky by pointing out that, as CEO of Interpublic Group, he is the

first-ever Latino leader of a global advertising holding company. She observed that his 2020 appointment comes at a time when P&G’s chief brand officer Marc Pritchard, another toptier ad-industry executive, publicly acknowledged his Hispanic roots. What has changed? Edelman asked Krakowsky, especially since his company is already renowned for its strong stance on inclusive culture, gender equality and LGBQT+ inclusion. “In IPG’s world it has been several years that we’ve created space for creative leaders who come from Latin America,” he said. “Our leading agencies have talent from Latin American countries and we’ve put a significant amount of work in those markets.”

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LIONS DAILY NEWS

ASHION designer and recently named ZEO of Edelman’s Gen Z Lab, Harris Reed, was in conversation on the Debussy stage with Edelman’s chief brand officer Jackie Cooper, yesterday. The duo started by discussing the meaning of fluidity. “Although fluidity is widely understood to be about gender — and that is indeed where it started — it has evolved to be about working in non-traditional ways and the most exciting thing is that now it is spreading into businesses,” Reed said. “And it really should be, because recent research by Edelman shows that Gen Z and its focus on fluidity is affecting everything. It’s about the future of what the world buys.” Gen Z is particularly strong on transparency around the origins of products, which in turn is informative for brands: “When I do a fashion show, people want to know if, for example, the feathers that I’ve used were sourced sustainably. Basically, Gen Z wants to know everything about everything.” Reed was asked by Cooper about taking on the ZEO role at Edelman: “I like a challenge and really it was a no-brainer. I was tired of being used as the token Gen Z person and the

NEWS 21 opportunity to work with Edelman offered a real chance to change things for the better. I’m delighted that Edelman has taken on 100 Gen Z staff and I’m equally excited to be part of a global organisation.” Reed’s chosen look and openness about sexuality have presented many challenges over the years. “Sure I got bullied and I’ve been faced with prejudice and misunderstanding, but the upside is that I’ve been hugely supported by the online Gen Z community, especially through the lockdown period when there was no chance of meeting up in real life. It’s a beautiful place and it’s growing and expanding.”

Online Gen Z

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22 CRAFT TRACK –– WINNERS

Grand Prix

FILM CRAFT THE WISH PENNY SERVICEPLAN GERMANY, MUNICH, GERMANY

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CRAFT TRACK –– WINNERS –– FILM CRAFT 23

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GOLD AWARDS A01/047 • UNITED KINGDOM

DIRECTION TITLE • OPEN SPACES BRAND • BURBERRY PRODUCT • BURBERRY OUTERWEAR ENTERED BY • RIFF RAFF FILMS, LONDON IDEA CREATION • RIFF RAFF FILMS, LONDON/BURBERRY HQ, LONDON PRODUCTION • RIFF RAFF FILMS, LONDON MEDIA • BURBERRY HQ, LONDON POST PRODUCTION • MOVING PICTURE COMPANY (MPC), CULVER CITY A01/248 • USA

DIRECTION TITLE • ESCAPE FROM THE OFFICE BRAND • APPLE PRODUCT • APPLE ENTERED BY • SMUGGLER, CENTRAL LA IDEA CREATION • APPLE, CUPERTINO PRODUCTION • SMUGGLER, CENTRAL LA A01/276 • UNITED KINGDOM

DIRECTION TITLE • SUPER.HUMAN. BRAND • PARALYMPICS/C4 PRODUCT • PARALYMPICS ENTERED BY • SOMESUCH, LONDON IDEA CREATION • 4CREATIVE, LONDON PRODUCTION • SOMESUCH, LONDON/SERIAL PICTURES, NEW YORK

IDEA CREATION • 4CREATIVE, LONDON PRODUCTION • SOMESUCH, LONDON A07/042 • GERMANY

USE OF LICENSED/ADAPTED MUSIC TITLE • THE WISH BRAND • PENNY PRODUCT • PENNY ENTERED BY • SERVICEPLAN GERMANY, MUNICH IDEA CREATION • SERVICEPLAN GERMANY, MUNICH PRODUCTION • ICONOCLAST, BERLIN POST PRODUCTION • SLAUGHTERHOUSE VISUAL MANUFACTURING B01/004 • UNITED KINGDOM

SCRIPT TITLE • THE WISH BRAND • PENNY PRODUCT • PENNY ENTERED BY • SERVICEPLAN GERMANY, MUNICH IDEA CREATION • SERVICEPLAN GERMANY, MUNICH PRODUCTION • ICONOCLAST, BERLIN/SPARK MARKETING ENTERTAINMENT, HAMBURG/BLOOMCASTING, BERLIN POST PRODUCTION • SLAUGHTERHOUSE VISUAL MANUFACTURING A02/089 • USA

TITLE • ESCAPE FROM THE OFFICE BRAND • APPLE PRODUCT • APPLE ENTERED BY • SMUGGLER, CENTRAL LA IDEA CREATION • APPLE, CUPERTINO PRODUCTION • SMUGGLER, CENTRAL LA A05/057 • GERMANY

CINEMATOGRAPHY TITLE • THE WISH BRAND • PENNY PRODUCT • PENNY ENTERED BY • SERVICEPLAN GERMANY, MUNICH IDEA CREATION • SERVICEPLAN GERMANY, MUNICH PRODUCTION • ICONOCLAST, BERLIN POST PRODUCTION • SLAUGHTERHOUSE VISUAL MANUFACTURING A07/016 • UNITED KINGDOM

USE OF LICENSED/ADAPTED MUSIC TITLE • SUPER. HUMAN. BRAND • CHANNEL 4 PRODUCT • CHANNEL 4 ENTERED BY • 4CREATIVE, LONDON

TITLE • ESCAPE FROM THE OFFICE BRAND • APPLE PRODUCT • APPLE ENTERED BY • SMUGGLER, CENTRAL LA IDEA CREATION • APPLE, CUPERTINO PRODUCTION • SMUGGLER, CENTRAL LA A03/140 • UNITED KINGDOM

CASTING

TITLE • CHANNEL 4 PARALYMPICS “SUPER. HUMAN” BRAND • CHANNEL 4 PRODUCT • TOKYO PARALYMPICS 2021 ENTERED BY • FINAL CUT, LONDON IDEA CREATION • 4CREATIVE, LONDON PRODUCTION • SOMESUCH, LONDON POST PRODUCTION • FINAL CUT, LONDON

TITLE • #WETHE15 BRAND • INTERNATIONAL PARALYMPIC COMMITTEE PRODUCT • WETHE15 ENTERED BY • ADAM&EVEDDB, LONDON IDEA CREATION • ADAM&EVEDDB, LONDON PRODUCTION • PENTAGRAM DESIGN, LONDON/PULSE FILMS, LONDON/CAIN & ABEL, LONDON/KING HENRY LTD, LONDON MEDIA • FUSE, LONDON PR • FLEISHMANHILLARD FISHBURN, LONDON/PORTER NOVELLI, LONDON/PORTLAND COMMUNICATIONS, LONDON POST PRODUCTION • TENTHREE, LONDON/750MPH, LONDON/ SOUNDTREE MUSIC, LONDON

B04/076 • GERMANY

ANIMATION TITLE • THE SPIDER AND THE WINDOW BRAND • SAMSUNG ELECTRONICS GMBH PRODUCT • SAMSUNG GALAXY S22 ULTRA ENTERED BY • LEO BURNETT, FRANKFURT IDEA CREATION • LEO BURNETT, FRANKFURT PRODUCTION • ZAUBERBERG PRODUCTIONS GMBH, BERLIN POST PRODUCTION • THE MILL BERLIN GMBH B05/027 • UNITED KINGDOM

VISUAL EFFECTS TITLE • OPEN SPACES BRAND • BURBERRY PRODUCT • BURBERRY ENTERED BY • THE MILL, LONDON IDEA CREATION • THE RIFF RAFF, LONDON PRODUCTION • THE RIFF RAFF, LONDON POST PRODUCTION • THE MILL, LONDON

SILVER AWARDS DIRECTION TITLE • WE WILL BECOME BETTER BRAND • LGBTNET.ORG PRODUCT • LGBT NETWORK ENTERED BY • HALAL, AMSTERDAM IDEA CREATION • HALAL, AMSTERDAM PRODUCTION • HALAL, AMSTERDAM MEDIA • HALAL, AMSTERDAM PR • HALAL, AMSTERDAM POST PRODUCTION • HALAL, AMSTERDAM A01/342 • USA

DIRECTION SCRIPT

A03/095 • USA

CASTING

EDITING

A01/074 • THE NETHERLANDS A02/052 • GERMANY

PRODUCT • WHATS APP ENTERED BY • ICONOCLAST, BERLIN IDEA CREATION • BBDO, BERLIN/BBDO, SAN FRANCISCO PRODUCTION • ICONOCLAST, BERLIN

TITLE • TEENAGE DREAM BRAND • SANDY HOOK PROMISE PRODUCT • SANDY HOOK PROMISE | GUN VIOLENCE PREVENTION NON-PROFIT ENTERED BY • BBDO, NEW YORK IDEA CREATION • BBDO, NEW YORK PRODUCTION • SMUGGLER, NEW YORK MEDIA • PHD, NEW YORK PR • DINI VON MUEFFLING COMMUNICATIONS, NEW YORK

A03/141 • USA

CASTING TITLE • TEENAGE DREAM BRAND • SANDY HOOK PROMISE PRODUCT • SANDY HOOK PROMISE | GUN VIOLENCE PREVENTION NON-PROFIT ENTERED BY • BBDO, NEW YORK IDEA CREATION • BBDO, NEW YORK PRODUCTION • SMUGGLER, NEW YORK MEDIA • PHD, NEW YORK PR • DINI VON MUEFFLING COMMUNICATIONS, NEW YORK A04/011 • UNITED KINGDOM

PRODUCTION DESIGN/ART DIRECTION TITLE • CAN’T NEGOTIATE THE MELTING POINT OF ICE BRAND • WWF PRODUCT • WWF ARCTIC PROGRAMME ENTERED BY • NOMINT, LONDON IDEA CREATION • NOMINT, LONDON PRODUCTION • NOMINT, LONDON POST PRODUCTION • NOMINT, LONDON A05/037 • GERMANY

CINEMATOGRAPHY TITLE • ONE BRAND • WHATS APP PRODUCT • WHATS APP ENTERED BY • ICONOCLAST, BERLIN IDEA CREATION • BBDO, BERLIN/BBDO, SAN FRANCISCO PRODUCTION • ICONOCLAST, BERLIN A05/066 • FRANCE

CINEMATOGRAPHY TITLE • THE CRY BRAND • 30 MILLIONS D’AMIS FONDATION PRODUCT • NON PROFIT ENTERED BY • ALTMANN + PACREAU, PARIS IDEA CREATION • ALTMANN + PACREAU, PARIS PRODUCTION • QUAD PRODUCTIONS, PARIS POST PRODUCTION • QUAD PRODUCTIONS, PARIS

A02/078 • USA

SCRIPT TITLE • DETECTIVES BRAND • APPLE PRODUCT • IPHONE ENTERED BY • APPLE, CUPERTINO IDEA CREATION • APPLE, CUPERTINO PRODUCTION • O POSITIVE, NEW YORK MEDIA • OMD, NEW YORK PR • APPLE, CUPERTINO POST PRODUCTION • TRIM EDITING, LONDON A03/022 • GERMANY

CASTING

A06/028 • USA

USE OF ORIGINAL MUSIC TITLE • BLACK-OWNED FRIDAY 2021 BRAND • GOOGLE PRODUCT • GOOGLE SMALL BUSINESS ENTERED BY • GOOGLE, NEW YORK IDEA CREATION • GOOGLE, NEW YORK/BBH USA, NEW YORK/ ANONYMOUS CONTENT, LOS ANGELES PRODUCTION • BBH USA, NEW YORK/ ANONYMOUS CONTENT, LOS ANGELES PR • GOOGLE, NEW YORK POST PRODUCTION • CABIN EDITING COMPANY NY, NEW YORK/ CARBON, NEW YORK CITY/REHAB, LONDON

TITLE • ONE BRAND • WHATS APP

LIONS DAILY NEWS / WEDNESDAY / JUNE 22 / 2022

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CRAFT TRACK –– WINNERS –– FILM CRAFT 25

A07/133 • USA

A01/381 • USA

A06/051 • USA

USE OF LICENSED/ADAPTED MUSIC

DIRECTION

USE OF ORIGINAL MUSIC

TITLE • DETECTIVES BRAND • APPLE PRODUCT • IPHONE 13 PRO ENTERED BY • O POSITIVE LLC, SANTA MONICA IDEA CREATION • APPLE, CUPERTINO PRODUCTION • O POSITIVE LLC, SANTA MONICA

TITLE • OCTOBER EVENT OPENER - START UP 45 YEARS OF APPLE SOUNDS BRAND • APPLE PRODUCT • EVENT OPENER ENTERED BY • TBWA\MEDIA ARTS LAB, LOS ANGELES IDEA CREATION • TBWA\MEDIA ARTS LAB, LOS ANGELES PRODUCTION • IMPERIAL WOODPECKER LLC, LOS ANGELES MEDIA • OMD USA, LOS ANGELES POST PRODUCTION • CABIN EDITING COMPANY, LOS ANGELES/THE MILL, LOS ANGELES/ SHAPE + LIGHT, LOS ANGELES/FORMOSA, LOS ANGELES

A08/001 • UNITED KINGDOM

ACHIEVEMENT IN PRODUCTION TITLE • CAN’T NEGOTIATE THE MELTING POINT OF ICE BRAND • WWF PRODUCT • WWF ARCTIC PROGRAMME ENTERED BY • NOMINT, LONDON IDEA CREATION • NOMINT, LONDON PRODUCTION • NOMINT, LONDON POST PRODUCTION • NOMINT, LONDON B01/069 • UNITED KINGDOM

EDITING TITLE • THIS IS OUR BBC BRAND • BBC PRODUCT • BBC ENTERED BY • BBC CREATIVE, LONDON IDEA CREATION • BBC CREATIVE, LONDON PRODUCTION • ACADEMY FILMS, LONDON B01/092 • USA

EDITING TITLE • SKATE NATION GHANA BRAND • FACEBOOK PRODUCT • FACEBOOK ENTERED BY • CUT+RUN, NEW YORK IDEA CREATION • DROGA5, PART OF ACCENTURE SONG, NEW YORK PRODUCTION • LOVE SONG, NEW YORK POST PRODUCTION • CUT+RUN, NEW YORK B04/085 • USA

ANIMATION TITLE • A FUTURE BEGINS BRAND • CHIPOTLE MEXICAN GRILL PRODUCT • CHIPOTLE MEXICAN GRILL ENTERED BY • OBSERVATORY, LOS ANGELES IDEA CREATION • OBSERVATORY, LOS ANGELES/NEXUS STUDIOS, LONDON PRODUCTION • NEXUS STUDIOS, LONDON POST PRODUCTION • NEXUS STUDIOS, LONDON/ THE ELEMENTS MUSIC, LOS ANGELES B05/063 • GERMANY

VISUAL EFFECTS TITLE • THE SPIDER AND THE WINDOW BRAND • SAMSUNG ELECTRONICS GMBH PRODUCT • SAMSUNG GALAXY S22 ULTRA ENTERED BY • LEO BURNETT, FRANKFURT IDEA CREATION • LEO BURNETT, FRANKFURT PRODUCTION • ZAUBERBERG PRODUCTIONS GMBH, BERLIN POST PRODUCTION • THE MILL BERLIN GMBH

BRONZE AWARDS A01/140 • PERU

DIRECTION TITLE • CHRISTMAS CLOWNS BRAND • REAL PLAZA PRODUCT • RETAIL ENTERED BY • SENOR Z SAC, LIMA IDEA CREATION • FAHRENHEIT DDB, LIMA PRODUCTION • SENOR Z SAC, LIMA POST PRODUCTION • SENOR Z SAC, LIMA A01/337 • USA

DIRECTION TITLE • CONVERGENCE STATION BRAND • MEOW WOLF PRODUCT • MEOW WOLF ENTERED BY • BISCUIT FILMWORKS, LOS ANGELES IDEA CREATION • WIEDEN+KENNEDY, PORTLAND PRODUCTION • BISCUIT FILMWORKS, LOS ANGELES

A02/059 • UNITED KINGDOM

SCRIPT TITLE • THIS IS OUR BBC BRAND • BBC PRODUCT • BBC ENTERED BY • BBC CREATIVE, LONDON IDEA CREATION • BBC CREATIVE, LONDON PRODUCTION • ACADEMY FILMS, LONDON A02/130 • SPAIN

SCRIPT TITLE • EVEN MORE CONFUSING TIMES BRAND • BURGER KING PRODUCT • RESTAURANTS ENTERED BY • DAVID, MADRID IDEA CREATION • DAVID, MADRID PRODUCTION • BLUR FILMS, MADRID/WE ARE SICARIOS STUDIO, SÃO PAULO/PICKLE MUSIC, NEW YORK

A07/008 • UNITED KINGDOM

USE OF LICENSED/ADAPTED MUSIC TITLE • AN UNLIKELY FRIENDSHIP BRAND • PRIME VIDEO PRODUCT • PRIME VIDEO ENTERED BY • PRIME VIDEO, LONDON IDEA CREATION • SOMOS CYW S.L., MADRID PRODUCTION • BLUR FILMS, MADRID/BALLAD, FREDERIKSBERG/ ZELIG SOUND, LONDON POST PRODUCTION • THE MILL, LONDON A07/068 • USA

USE OF LICENSED/ADAPTED MUSIC CAMPAIGN A03/152 • UNITED KINGDOM

CASTING TITLE • REVERSE SELFIE BRAND • DOVE | UNILEVER PRODUCT • GLOBAL PERSONAL CARE BRAND ENTERED BY • OGILVY, LONDON IDEA CREATION • OGILVY, LONDON PRODUCTION • INDEPENDENT, LONDON MEDIA • MINDSHARE, NEW YORK PR • EDELMAN, NEW YORK/HALPERN PR, LONDON POST PRODUCTION • ABSOLUTE, LONDON A04/006 • JAPAN

PRODUCTION DESIGN/ART DIRECTION TITLE • FIND YOUR OWN WAY BRAND • OTSUKA PHARMACEUTICAL CO., LTD. PRODUCT • POCARI SWEAT ENTERED BY • DENTSU INC., TOKYO IDEA CREATION • DENTSU INC., TOKYO PRODUCTION • SPOON INC., TOKYO MEDIA • DENTSU INC., TOKYO PR • DENTSU INC., TOKYO/SUNNY SIDE UP, TOKYO A04/027 • GERMANY

PRODUCTION DESIGN/ART DIRECTION TITLE • “FUTURE 2021” – THE CONCEPT EQG BRAND • MERCEDES-BENZ PRODUCT • CONCEPT EQG ENTERED BY • ANTONI HOLDING GMBH, BERLIN IDEA CREATION • ANTONI HOLDING GMBH, BERLIN PRODUCTION • ANORAK, BERLIN POST PRODUCTION • TIME BASED ARTS, LONDON

TITLE • DOIN’ LAPS BRAND • APPLE PRODUCT • IPHONE ENTERED BY • APPLE, SUNNYVALE IDEA CREATION • APPLE, SUNNYVALE PRODUCTION • SOMESUCH, LONDON MEDIA • OMD, NEW YORK PR • APPLE, SUNNYVALE POST PRODUCTION • TRIM EDITING, LONDON A07/069 • USA

USE OF LICENSED/ADAPTED MUSIC CAMPAIGN TITLE • FUMBLE BRAND • APPLE PRODUCT • IPHONE ENTERED BY • APPLE, CUPERTINO IDEA CREATION • APPLE, CUPERTINO PRODUCTION • SOMESUCH, LONDON MEDIA • OMD, NEW YORK PR • APPLE, CUPERTINO POST PRODUCTION • TRIM EDITING, LONDON A08/041 • USA

ACHIEVEMENT IN PRODUCTION TITLE • A FUTURE BEGINS BRAND • CHIPOTLE MEXICAN GRILL PRODUCT • CHIPOTLE MEXICAN GRILL ENTERED BY • OBSERVATORY, LOS ANGELES IDEA CREATION • OBSERVATORY, LOS ANGELES/ NEXUS STUDIOS, LONDON PRODUCTION • NEXUS STUDIOS, LONDON POST PRODUCTION • NEXUS STUDIOS, LONDON/THE ELEMENTS MUSIC, LOS ANGELES

A05/006 • UNITED ARAB EMIRATES

CINEMATOGRAPHY TITLE • DRIVE2EXTREMES BRAND • PORSCHE PRODUCT • TAYCAN CROSS TURISMO ENTERED BY • KEKO FZ-LLC, DUBAI IDEA CREATION • KEKO FZ-LLC, DUBAI PRODUCTION • STOKED FILMS, DUBAI MEDIA • PHD MEDIA MENA, DUBAI POST PRODUCTION • STOKED FILMS, DUBAI A06/016 • GERMANY

USE OF ORIGINAL MUSIC TITLE • SUPERMARC BRAND • EDEKA PRODUCT • PRODUCT DIVERSITY ENTERED BY • JUNG VON MATT AG, HAMBURG IDEA CREATION • JUNG VON MATT AG, HAMBURG/EDEKA ZENTRALE AG & CO. KG, HAMBURG/WHITE HORSE MUSIC, HAMBURG PRODUCTION • JUNG VON MATT AG, HAMBURG/EDEKA ZENTRALE AG & CO. KG, HAMBURG/ZAUBERBERG PRODUCTIONS GMBH, BERLIN/WHITE HORSE MUSIC, HAMBURG POST PRODUCTION • ZAUBERBERG PRODUCTIONS GMBH, BERLIN

A08/056 • USA

ACHIEVEMENT IN PRODUCTION TITLE • THE LOST CLASS BRAND • CHANGE THE REF INC. PRODUCT • GUN VIOLENCE AWARENESS ENTERED BY • LEO BURNETT, CHICAGO IDEA CREATION • LEO BURNETT, CHICAGO PRODUCTION • HUNGRY MAN, LOS ANGELES/ NEIL DACOSTA PHOTOGRAPHY, PORTLAND, OR PR • TUSK STRATEGIES, NEW YORK, NY/MSL, CHICAGO POST PRODUCTION • UNICORNS & UNICORNS, LOS ANGELES/NO6, NEW YORK/PARLIAMENT VFX, CALIFORNIA/ PRIMARY COLORS, LOS ANGELES/BEACON STREET STUDIOS, LOS ANGELES A08/072 • UNITED KINGDOM

ACHIEVEMENT IN PRODUCTION TITLE • FLIP BRAND • B&Q PRODUCT • RETAIL ENTERED BY • UNCOMMON CREATIVE STUDIO, LONDON IDEA CREATION • UNCOMMON CREATIVE STUDIO, LONDON PRODUCTION • PULSE FILMS, LONDON PR • UNCOMMON CREATIVE STUDIO, LONDON

LIONS DAILY NEWS / WEDNESDAY / JUNE 22 / 2022

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FUTU RE LI ONS 2022

WINNERS ANNOUNCED 11:00 CEST

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CRAFT TRACK –– WINNERS –– FILM CRAFT 27

B01/063 • USA

EDITING TITLE • THE NEW YORK TIMES “THE TRUTH TAKES A JOURNALIST” BRAND • THE NEW YORK TIMES PRODUCT • THE NEW YORK TIMES ENTERED BY • FINAL CUT, NEW YORK IDEA CREATION • DROGA5, PART OF ACCENTURE SONG, NEW YORK PRODUCTION • SOMESUCH, LOS ANGELES POST PRODUCTION • FINAL CUT, NEW YORK B02/013 • USA

COLOUR CORRECTION/GRADING TITLE • NEW YEAR’S EVE BRAND • WHATSAPP PRODUCT • WHATSAPP ENTERED BY • COMPANY 3, LOS ANGELES IDEA CREATION • BBDO, BERLIN PRODUCTION • ICONOCLAST, BERLIN POST PRODUCTION • COMPANY 3, LOS ANGELES/ CABIN EDITING COMPANY NY, NEW YORK

BRAND • KFC FRANCE PRODUCT • CHICKEN ENTERED BY • HAVAS PARIS, PUTEAUX IDEA CREATION • HAVAS PARIS, PUTEAUX PRODUCTION • ALLSO, PARIS POST PRODUCTION • HRCLS, PARIS B03/027 • USA

SOUND DESIGN TITLE • DAY AFTER DAY BRAND • WHITE RIBBON PRODUCT • PSA ENTERED BY • BENSIMON BYRNE, TORONTO IDEA CREATION • BENSIMON BYRNE, TORONTO PRODUCTION • UNTITLED FILMS, TORONTO MEDIA • BENSIMON BYRNE, TORONTO PR • BENSIMON BYRNE, TORONTO POST PRODUCTION • ROOSTER POST PRODUCTION, TORONTO/ FORT YORK VFX, TORONTO/ALTER EGO, TORONTO/BERKELEY, TORONTO B03/020 • FRANCE

ENTERED BY • NOMINT, LONDON IDEA CREATION • NOMINT, LONDON PRODUCTION • NOMINT, LONDON POST PRODUCTION • NOMINT, LONDON

SOUND DESIGN TITLE • THE TRUTH TAKES A JOURNALIST BRAND • NEW YORK TIMES PRODUCT • NEW YORK TIMES ENTERED BY • WAVE STUDIOS, NEW YORK IDEA CREATION • DROGA5, PART OF ACCENTURE SONG, NEW YORK PRODUCTION • SOMESUCH, LONDON POST PRODUCTION • WAVE STUDIOS, NEW YORK/COMPANY 3, NEW YORK/METHOD STUDIOS, NEW YORK/ WALKER, NEW YORK/FINAL CUT, NEW YORK B03/046 • USA

B03/019 • CANADA

BRAND • WWF PRODUCT • WWF ARCTIC PROGRAMME

SOUND DESIGN TITLE • OCTOBER EVENT OPENER - START UP - 45 YEARS OF APPLE SOUNDS BRAND • APPLE PRODUCT • EVENT OPENER ENTERED BY • TBWA\MEDIA ARTS LAB, LOS ANGELES IDEA CREATION • TBWA\MEDIA ARTS LAB, LOS ANGELES PRODUCTION • IMPERIAL WOODPECKER LLC, LOS ANGELES MEDIA • OMD USA, LOS ANGELES POST PRODUCTION • CABIN EDITING COMPANY, LOS ANGELES/ THE MILL, LOS ANGELES/SHAPE + LIGHT, LOS ANGELES/ FORMOSA, LOS ANGELES B04/008 • UNITED KINGDOM

SOUND DESIGN

ANIMATION

TITLE • KFC CINEMA

TITLE • CAN’T NEGOTIATE THE MELTING POINT OF ICE

B04/041 • SINGAPORE

ANIMATION TITLE • WASTEMINSTER - A DOWNING STREET DISASTER BRAND • GREENPEACE UK PRODUCT • GREENPEACE UK ENTERED BY • METHODNMADNESS, SINGAPORE IDEA CREATION • STUDIO BIRTHPLACE, KLANG PRODUCTION • METHODNMADNESS, SINGAPORE/ UK PARK VILLAGE, LONDON/STUDIO BIRTHPLACE, KLANG POST PRODUCTION • METHODNMADNESS, SINGAPORE

B05/007 • UNITED KINGDOM

VISUAL EFFECTS TITLE • AN UNLIKELY FRIENDSHIP BRAND • PRIME VIDEO PRODUCT • PRIME VIDEO ENTERED BY • PRIME VIDEO, LONDON IDEA CREATION • SOMOS CYW S.L., MADRID PRODUCTION • BLUR FILMS, MADRID/BALLAD, FREDERIKSBERG/ZELIG SOUND, LONDON POST PRODUCTION • THE MILL, LONDON

LIONS DAILY NEWS / WEDNESDAY / JUNE 22 / 2022

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CRAFT TRACK –– WINNERS 29

Grand Prix

DIGITAL CRAFT BACKUP UKRAINE POLYCAM X UNESCO VIRTUE WORLDWIDE, NEW YORK, USA

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30 CRAFT TRACK –– WINNERS –– DIGITAL CRAFT

GRAND PRIX B02/024 • USA

REAL-TIME CONTEXTUAL CONTENT TITLE • BACKUP UKRAINE BRAND • POLYCAM X UNESCO PRODUCT • PRESERVE REGIONAL AND CULTURAL HISTORY, AND PROMOTE CULTURAL DIVERSITY ENTERED BY • VIRTUE WORLDWIDE, NEW YORK IDEA CREATION • VIRTUE WORLDWIDE, NEW YORK PRODUCTION • VIRTUE WORLDWIDE, NEW YORK MEDIA • VIRTUE WORLDWIDE, NEW YORK PR • VIRTUE WORLDWIDE, NEW YORK POST PRODUCTION • VIRTUE WORLDWIDE, NEW YORK

GOLD AWARDS A04/008 • USA

MUSIC/SOUND DESIGN TITLE • BLACK-OWNED FRIDAY 2021 BRAND • GOOGLE PRODUCT • GOOGLE SMALL BUSINESS ENTERED BY • GOOGLE, NEW YORK IDEA CREATION • GOOGLE, NEW YORK/BBH USA, NEW YORK/ ANONYMOUS CONTENT, LOS ANGELES PRODUCTION • BBH USA, NEW YORK/ANONYMOUS CONTENT, LOS ANGELES PR • GOOGLE, NEW YORK POST PRODUCTION • CABIN EDITING COMPANY NY, NEW YORK/ CARBON, NEW YORK CITY/REHAB, LONDON B03/030 • INDIA

PERSONALISED STORYTELLING & EXP TITLE • THE UNFILTERED HISTORY TOUR BRAND • VICE MEDIA PRODUCT • BRITISH MUSEUM ENTERED BY • DENTSU CREATIVE, BENGALURU IDEA CREATION • DENTSU CREATIVE, BENGALURU/DENTSU CREATIVE, MUMBAI/DENTSU CREATIVE, GURGAON PRODUCTION • DENTSU CREATIVE, BENGALURU PR • DENTSU CREATIVE, BENGALURU POST PRODUCTION • DENTSU CREATIVE, BENGALURU

PRODUCTION • HORIZON FCB, DUBAI/VOX HAUS COMPANY ACTIVITY, NOVO HAMBURGO/FILM DNA, CAIRO/THE YOUTH, CURITIBA/ BLACK MADRE, SÃO PAULO MEDIA • HORIZON FCB, DUBAI C03/016 • CANADA

DATA VISUALISATION TITLE • THE BLACK ELEVATION MAP BRAND • BLACK & ABROAD PRODUCT • THE BLACK ELEVATION MAP ENTERED BY • PERFORMANCE ART, TORONTO IDEA CREATION • PERFORMANCE ART, TORONTO PRODUCTION • VOCAL TYPE CO., WASHINGTON D.C./ ALFREDO FILMS, TORONTO MEDIA • INITIATIVE, TORONTO PR • GLOSSY PR, TORONTO POST PRODUCTION • ALTER EGO, TORONTO/ TA2 SOUND + MUSIC, TORONTO D01/067 • USA

INNOVATIVE USE OF TECHNOLOGY TITLE • BACKUP UKRAINE BRAND • POLYCAM X UNESCO PRODUCT • PRESERVE REGIONAL AND CULTURAL HISTORY, AND PROMOTE CULTURAL DIVERSITY ENTERED BY • VIRTUE WORLDWIDE, NEW YORK IDEA CREATION • VIRTUE WORLDWIDE, NEW YORK PRODUCTION • VIRTUE WORLDWIDE, NEW YORK MEDIA • VIRTUE WORLDWIDE, NEW YORK PR • VIRTUE WORLDWIDE, NEW YORK POST PRODUCTION • VIRTUE WORLDWIDE, NEW YORK D04/043 • ITALY

NEW REALITIES TITLE • THE VIRTUAL HEINEKEN SILVER BRAND • HEINEKEN PRODUCT • HEINEKEN SILVER ENTERED BY • PUBLICIS ITALY, MILAN IDEA CREATION • PUBLICIS ITALY, MILAN PRODUCTION • BOOMERANG AGENCY, AMSTERDAM/ DENTSU AEGIS NETWORK, LONDON/FRAMESTORE, LONDON/SFERA PRODUCTION, MILAN MEDIA • DENTSU REDSTAR, LONDON PR • EDELMAN, LONDON

D03/030 • USA

TECH ACHIEVEMENT IN DIGITAL CRAFT TITLE • MCENROE VS MCENROE BRAND • ANHEUSER-BUSCH INBEV PRODUCT • MICHELOB ULTRA ENTERED BY • FCB NEW YORK IDEA CREATION • FCB NEW YORK PRODUCTION • FCB NEW YORK/UNIT9, LONDON/456 STUDIOS/ LORD + THOMAS, NEW YORK/FALKON, LOS ANGELES PR • 3PM - WEBER SHANDWICK, NEW YORK POST PRODUCTION • FCB NEW YORK/456 STUDIOS/LORD + THOMAS, NEW YORK/FALKON, LOS ANGELES

SILVER AWARDS A02/014 • USA

VIDEO/MOVING IMAGE TITLE • DOJACODE BRAND • GIRLS WHO CODE PRODUCT • DOJACODE ENTERED BY • MOJO SUPERMARKET, NEW YORK IDEA CREATION • MOJO SUPERMARKET, NEW YORK/ RCA RECORDS, NEW YORK PRODUCTION • ACTIVE THEORY, LOS ANGELES PR • MOJO SUPERMARKET, NEW YORK/RCA RECORDS, NEW YORK A06/017 • PERU

UX & JOURNEY DESIGN TITLE • E-NTERPRETERS BRAND • PILSEN CALLAO PRODUCT • PILSEN CALLAO ENTERED BY • FAHRENHEIT DDB, LIMA IDEA CREATION • FAHRENHEIT DDB, LIMA PRODUCTION • KA&O FILMS AND CONTENT, LIMA POST PRODUCTION • NATIVO POST, LIMA/LUNATIC, LIMA

D04/052 • CANADA

NEW REALITIES TITLE • ADIDAS OZWORLD BRAND • ADIDAS PRODUCT • ADIDAS OZWORLD SHOE ENTERED BY • JAM3, TORONTO IDEA CREATION • JAM3, TORONTO/ADIDAS ORIGINALS, BERLIN PRODUCTION • JAM3, TORONTO POST PRODUCTION • JAM3, TORONTO

BRONZE AWARDS A02/021 • USA

VIDEO/MOVING IMAGE TITLE • MCENROE VS MCENROE BRAND • ANHEUSER-BUSCH INBEV PRODUCT • MICHELOB ULTRA ENTERED BY • FCB NEW YORK IDEA CREATION • FCB NEW YORK PRODUCTION • FCB NEW YORK/UNIT9, LONDON/456 STUDIOS/ LORD + THOMAS, NEW YORK/FALKON, LOS ANGELES PR • 3PM - WEBER SHANDWICK, NEW YORK POST PRODUCTION • FCB NEW YORK/456 STUDIOS/LORD + THOMAS, NEW YORK/FALKON, LOS ANGELES

IDEA CREATION • APPLE, SUNNYVALE PRODUCTION • APPLE, SUNNYVALE A06/020 • UNITED KINGDOM

UX & JOURNEY DESIGN TITLE • AUDITORIAL BRAND • GOOGLE PRODUCT • ACCESSIBLE EDITORIAL PLATFORM ENTERED BY • R/GA, LONDON IDEA CREATION • R/GA, LONDON/THE GUARDIAN, LONDON/ ROYAL NATIONALL INSTITUTE OF BLIND PEOPLE (RNIB), LONDON/GOOGLE, LONDON PRODUCTION • R/GA, LONDON/THE GUARDIAN, LONDON/ GOOGLE, LONDON MEDIA • GOOGLE, LONDON A07/028 • USA

EXPERIENCE DESIGN: MULTI-PLATFORM TITLE • MCENROE VS MCENROE BRAND • ANHEUSER-BUSCH INBEV PRODUCT • MICHELOB ULTRA ENTERED BY • FCB NEW YORK IDEA CREATION • FCB NEW YORK PRODUCTION • FCB NEW YORK/UNIT9, LONDON/456 STUDIOS/ LORD + THOMAS, NEW YORK/FALKON, LOS ANGELES PR • 3PM - WEBER SHANDWICK, NEW YORK POST PRODUCTION • FCB NEW YORK/456 STUDIOS/LORD + THOMAS, NEW YORK/FALKON, LOS ANGELES B03/010 • GERMANY

PERSONALISED STORYTELLING & EXP TITLE • THE BOOKCASE FOR TOLERANCE BRAND • ANNE FRANK HOUSE PRODUCT • THE BOOKCASE FOR TOLERANCE ENTERED BY • INNOCEAN WORLDWIDE EUROPE, BERLIN IDEA CREATION • INNOCEAN WORLDWIDE EUROPE, BERLIN PRODUCTION • MEDIA.MONKS, HILVERSUM/TRIGGER HAPPY PRODUCTIONS, BERLIN/HOLY FOOLS, AMSTERDAM/ TED ALKEMADE PRODUCTIES, AMSTERDAM/ MASSIVEMUSIC BERLIN GMBH MEDIA • MEDIA.MONKS, HILVERSUM PR • HAGENS PR & STRATEGY, AMSTERDAM C01/014 • BRAZIL

DATA STORYTELLING TITLE • BLACK CHARACTERS BRAND • REVISTA RAÇA PRODUCT • REVISTA RAÇA ENTERED BY • FCB BRASIL, SÃO PAULO IDEA CREATION • FCB BRASIL, SÃO PAULO MEDIA • FCB BRASIL, SÃO PAULO C03/013 • USA

DATA VISUALISATION TITLE • SPEAKING IN COLOR BRAND • SHERWIN-WILLIAMS COIL COATINGS PRODUCT • SPEAKING IN COLOR ENTERED BY • WUNDERMAN THOMPSON, MINNEAPOLIS IDEA CREATION • WUNDERMAN THOMPSON, MINNEAPOLIS PRODUCTION • WUNDERMAN THOMPSON, MINNEAPOLIS C05/016 • UNITED KINGDOM

AI STORYTELLING TITLE • TOXIC INFLUENCE BRAND • DOVE | UNILEVER PRODUCT • GLOBAL PERSONAL CARE BRAND ENTERED BY • OGILVY, LONDON IDEA CREATION • OGILVY, LONDON PRODUCTION • SMUGGLER, LONDON MEDIA • MINDSHARE, NEW YORK PR • EDELMAN, NEW YORK

A03/021 • USA

MOTION GRAPHICS & ANIMATION TITLE • A FUTURE BEGINS BRAND • CHIPOTLE MEXICAN GRILL PRODUCT • CHIPOTLE MEXICAN GRILL ENTERED BY • OBSERVATORY, LOS ANGELES IDEA CREATION • OBSERVATORY, LOS ANGELES/ NEXUS STUDIOS, LONDON PRODUCTION • NEXUS STUDIOS, LONDON POST PRODUCTION • NEXUS STUDIOS, LONDON/ THE ELEMENTS MUSIC, LOS ANGELES

D01/042 • GERMANY

INNOVATIVE USE OF TECHNOLOGY TITLE • DOT PAD. THE FIRST SMART TACTILE GRAPHICS DISPLAY BRAND • DOT PRODUCT • DOT PAD ENTERED BY • SERVICEPLAN GERMANY, MUNICH IDEA CREATION • SERVICEPLAN GERMANY, MUNICH PRODUCTION • PAULUS.CO, SEOUL

B03/047 • UNITED ARAB EMIRATES

PERSONALISED STORYTELLING & EXP TITLE • BREAKCHAINS WITH BLOCKCHAIN BRAND • CHILDREN OF FEMALE PRISONERS’ ASSOCIATION PRODUCT • NGO ENTERED BY • HORIZON FCB, DUBAI IDEA CREATION • HORIZON FCB, DUBAI

A05/026 • USA

AESTHETIC DESIGN (INCL. UI) TITLE • AIRPODS (3RD GENERATION) BRAND • APPLE PRODUCT • AIRPODS (3RD GENERATION) ENTERED BY • APPLE, SUNNYVALE

LIONS DAILY NEWS / WEDNESDAY / JUNE 22 / 2022

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CRAFT TRACK –– WINNERS 31

Grand Prix

INDUSTRY CRAFT HOPE REEF MARS PETCARE AMV BBDO, LONDON UNITED KINGDOM

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32 CRAFT TRACK –– WINNERS –– INDUSTRY CRAFT

GRAND PRIX A02/027 • UNITED KINGDOM

PR • ALISON BROD MARKETING + COMMUNICATIONS, NEW YORK POST PRODUCTION • WHITEHOUSE POST PRODUCTIONS, NEW YORK/JSM MUSIC, NEW YORK/CARBON, REDWOOD CITY

OUTDOOR TITLE • HOPE REEF BRAND • MARS PETCARE PRODUCT • SHEBA PET ENTERED BY • AMV BBDO, LONDON IDEA CREATION • AMV BBDO, LONDON PRODUCTION • FRAMESTORE, LONDON/WE ARE SEVENTEEN, LONDON/INDO PACIFIC FILMS, BALI/THE GLUE SOCIETY, SYDNEY/FLARE BBDO, LONDON MEDIA • GOOGLE, NEW YORK/MEDIACOM, LONDON PR • FREUDS, LONDON/WEBER SHANDWICK, NEW YORK

GOLD AWARDS A01/008 • BRAZIL

BRAND & COMMUNICATIONS DESIGN TITLE • RIO CARNAVAL - NEW BRAND BRAND • RIO CARNAVAL PRODUCT • CARNIVAL OF RIO DE JANEIRO ENTERED BY • TATIL DESIGNING IDEAS, RIO DE JANEIRO IDEA CREATION • TATIL DESIGNING IDEAS, RIO DE JANEIRO PRODUCTION • TATIL DESIGNING IDEAS, RIO DE JANEIRO/ PLAU DESIGN, RIO DE JANEIRO

B02/125 • USA

OUTDOOR CAMPAIGN TITLE • BETTER WITH PEPSI - BURGER KING BRAND • PEPSI PRODUCT • PEPSI ENTERED BY • PEPSICO, PURCHASE IDEA CREATION • ALMA DDB, MIAMI PRODUCTION • CARBOFILMS, WEST HOLLYWOOD MEDIA • OMD, NEW YORK PR • ACCELERATION COMMUNITY OF COMPANIES, NEW YORK B02/126 • USA

OUTDOOR CAMPAIGN TITLE • BETTER WITH PEPSI - WENDY’S BRAND • PEPSI PRODUCT • PEPSI ENTERED BY • PEPSICO, PURCHASE IDEA CREATION • ALMA DDB, MIAMI PRODUCTION • CARBOFILMS, WEST HOLLYWOOD MEDIA • OMD, NEW YORK PR • ACCELERATION COMMUNITY OF COMPANIES, NEW YORK

D01/006 • BELGIUM

BRAND & COMMUNICATIONS DESIGN TITLE • SEEN FROM A MINI BRAND • MINI PRODUCT • MINI ENTERED BY • TBWA\BELGIUM, ZAVENTEM IDEA CREATION • TBWA\BELGIUM, ZAVENTEM D02/034 • USA

OUTDOOR TITLE • HENS BEHIND THE LENS BRAND • VITAL FARMS PRODUCT • VITAL FARMS EGGS ENTERED BY • PREACHER, AUSTIN IDEA CREATION • PREACHER, AUSTIN PRODUCTION • LIGHTBOX PRODUCTIONS INC, AUSTIN D03/042 • ITALY

PRINT & PUBLISHING CAMPAIGN TITLE • BATH BRAND • WEB MAGAZINE MAKERS LICENZIATARIO ROLLING STONE PER L’ITALIA PRODUCT • ROLLING STONE ENTERED BY • VMLY&R ITALY, MILAN IDEA CREATION • VMLY&R ITALY, MILAN PRODUCTION • MOVIE MAGIC INTERNATIONAL, MILAN

B02/127 • USA B01/014 • JAPAN

BRAND & COMMUNICATIONS DESIGN TITLE • BEAUTIFUL MUTATIONS BRAND • THE AD MUSEUM TOKYO/ YOSHIDA HIDEO MEMORIAL FOUNDATION PRODUCT • D&AD AWARDS 2021 EXHIBITION IN JAPAN ENTERED BY • DENTSU INC., TOKYO IDEA CREATION • DENTSU INC., TOKYO PRODUCTION • TAKI CORPORATION, TOKYO/AOI PRO. INC., AKASAKA, TOKYO/TONE UP CORP., TOKYO

OUTDOOR CAMPAIGN TITLE • BETTER WITH PEPSI - MCDONALD’S BRAND • PEPSI PRODUCT • PEPSI ENTERED BY • PEPSICO, PURCHASE IDEA CREATION • ALMA DDB, MIAMI PRODUCTION • CARBOFILMS, WEST HOLLYWOOD MEDIA • OMD, NEW YORK PR • ACCELERATION COMMUNITY OF COMPANIES, NEW YORK B02/178 • JAPAN

B01/027 • SWEDEN

BRAND & COMMUNICATIONS DESIGN TITLE • MINECRAFT BRAND • MINECRAFT PRODUCT • GAMING ENTERED BY • BOLD NOA, STOCKHOLM IDEA CREATION • BOLD NOA, STOCKHOLM/ MOJANG STUDIOS, STOCKHOLM PRODUCTION • BOLD NOA, STOCKHOLM/ MOJANG STUDIOS, STOCKHOLM POST PRODUCTION • MOJANG STUDIOS, STOCKHOLM D02/088 • USA

OUTDOOR TITLE • NONARTIFICIAL MEXICO BRAND • BURGER KING PRODUCT • BURGER KING MEXICO ENTERED BY • WE BELIEVERS, BROOKLYN IDEA CREATION • WE BELIEVERS, BROOKLYN PRODUCTION • RELEVANT, MÉXICO D.F. MEDIA • E-TRAC, EDO DE MEXICO POST PRODUCTION • PICKLE MUSIC, NEW YORK/PENTIMENTO, BUENOS AIRES/DAOCHO, BUENOS AIRES, ARGENTINA D03/094 • USA

PRINT & PUBLISHING TITLE • NONARTIFICIAL MEXICO BRAND • BURGER KING PRODUCT • BURGER KING MEXICO ENTERED BY • WE BELIEVERS, BROOKLYN IDEA CREATION • WE BELIEVERS, BROOKLYN PRODUCTION • RELEVANT, MÉXICO D.F. MEDIA • E-TRAC, EDO DE MEXICO POST PRODUCTION • PICKLE MUSIC, NEW YORK/ PENTIMENTO, BUENOS AIRES/DAOCHO, BUENOS AIRES, ARGENTINA

SILVER AWARDS A01/025 • USA

D03/043 • ITALY

PRINT & PUBLISHING CAMPAIGN TITLE • BREAST FEEDING BRAND • WEB MAGAZINE MAKERS LICENZIATARIO ROLLING STONE PER L’ITALIA PRODUCT • ROLLING STONE ENTERED BY • VMLY&R ITALY, MILAN IDEA CREATION • VMLY&R ITALY, MILAN PRODUCTION • MOVIE MAGIC INTERNATIONAL, MILAN D03/044 • ITALY

OUTDOOR CAMPAIGN

PRINT & PUBLISHING CAMPAIGN

TITLE • SOUND TOUR BRAND • SPOTIFY JAPAN PRODUCT • SPOTIFY CODE ENTERED BY • GEOMETRY OGILVY JAPAN, TOKYO IDEA CREATION • GEOMETRY OGILVY JAPAN, TOKYO/ OGILVY SOUTH AFRICA, JOHANNESBURG PRODUCTION • TYO DRIVE, TOKYO MEDIA • TYO DRIVE, TOKYO

TITLE • VOMIT BRAND • WEB MAGAZINE MAKERS LICENZIATARIO ROLLING STONE PER L’ITALIA PRODUCT • ROLLING STONE ENTERED BY • VMLY&R ITALY, MILAN IDEA CREATION • VMLY&R ITALY, MILAN PRODUCTION • MOVIE MAGIC INTERNATIONAL, MILAN

B02/179 • JAPAN

OUTDOOR CAMPAIGN TITLE • SOUND TOUR - SAKURA BRAND • SPOTIFY PRODUCT • SPOTIFY ENTERED BY • GEOMETRY OGILVY JAPAN, TOKYO IDEA CREATION • GEOMETRY OGILVY JAPAN, TOKYO/ OGILVY SOUTH AFRICA, JOHANNESBURG PRODUCTION • TYO DRIVE, TOKYO B02/181 • JAPAN

OUTDOOR CAMPAIGN TITLE • SOUND TOUR - LANTERN BRAND • SPOTIFY PRODUCT • SPOTIFY ENTERED BY • GEOMETRY OGILVY JAPAN, TOKYO IDEA CREATION • GEOMETRY OGILVY JAPAN, TOKYO/ OGILVY SOUTH AFRICA, JOHANNESBURG PRODUCTION • TYO DRIVE, TOKYO C01/005 • JAPAN

D03/045 • ITALY

PRINT & PUBLISHING CAMPAIGN TITLE • TOILET BRAND • WEB MAGAZINE MAKERS LICENZIATARIO ROLLING STONE PER L’ITALIA PRODUCT • ROLLING STONE ENTERED BY • VMLY&R ITALY, MILAN IDEA CREATION • VMLY&R ITALY, MILAN PRODUCTION • MOVIE MAGIC INTERNATIONAL, MILAN E01/007 • USA

BRAND & COMMUNICATIONS DESIGN TITLE • NATIONAL ROAST DAY BRAND • WENDY’S PRODUCT • WENDY’S ENTERED BY • VMLY&R, KANSAS CITY IDEA CREATION • VMLY&R, KANSAS CITY MEDIA • SPARK FOUNDRY, NEW YORK PR • KETCHUM, CHICAGO E03/059 • USA

BRAND & COMMUNICATIONS DESIGN

PRINT & PUBLISHING

TITLE • BEAUTIFUL MUTATIONS BRAND • THE AD MUSEUM TOKYO/ YOSHIDA HIDEO MEMORIAL FOUNDATION PRODUCT • D&AD AWARDS 2021 EXHIBITION IN JAPAN ENTERED BY • DENTSU INC., TOKYO IDEA CREATION • DENTSU INC., TOKYO PRODUCTION • TAKI CORPORATION, TOKYO/AOI PRO. INC., AKASAKA, TOKYO/TONE UP CORP., TOKYO

TITLE • DR. RICK WILL SEE YOU NOW BRAND • PROGRESSIVE INSURANCE PRODUCT • INSURANCE ENTERED BY • ARNOLD WORLDWIDE, BOSTON IDEA CREATION • ARNOLD WORLDWIDE, BOSTON PRODUCTION • SWEET RICKEY, BOSTON POST PRODUCTION • GLOSS VFX, NEW YORK

C03/072 • INDIA

BRAND & COMMUNICATIONS DESIGN

PRINT & PUBLISHING

TITLE • CHILLBOARDS BRAND • COORS LIGHT PRODUCT • COORS LIGHT ENTERED BY • DDB, CHICAGO IDEA CREATION • DDB, CHICAGO /NORD DDB, COPENHAGEN/ ADAM&EVEDDB, LONDON PRODUCTION • HELO, SANTA MONICA/NORD ID, SANTES

TITLE • A SILENT FROWN BRAND • CHARLIE CHAPLIN FOUNDATION PRODUCT • A BOOK ON THE UNTOLD TALE OF CHARLIE CHAPLIN ENTERED BY • DDB MUDRA, MUMBAI IDEA CREATION • DDB MUDRA, MUMBAI PRODUCTION • DDB MUDRA, MUMBAI POST PRODUCTION • DDB MUDRA, MUMBAI

BRONZE AWARDS B01/096 • USA

BRAND & COMMUNICATIONS DESIGN TITLE • NYPHIL BRAND • NEW YORK PHILHARMONICS PRODUCT • NEW YORK PHILHARMONICS ENTERED BY • OGILVY, NEW YORK IDEA CREATION • OGILVY, NEW YORK PRODUCTION • OGILVY, NEW YORK

LIONS DAILY NEWS / WEDNESDAY / JUNE 22 / 2022

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CRAFT TRACK –– WINNERS –– INDUSTRY CRAFT 33

PRODUCTION • SEVENONE ADFACTORY, UNTERFOHRING MEDIA • SEVENONE ADFACTORY, UNTERFOHRING/ WALLDECAUX, BERLIN PR • SEVENONE ADFACTORY, UNTERFOHRING POST PRODUCTION • SEVENONE ADFACTORY, UNTERFOHRING

B03/076 • SPAIN

PRINT & PUBLISHING CAMPAIGN TITLE • RADICCHIO BRAND • BURGER KING PRODUCT • RESTAURANTS ENTERED BY • DAVID, MADRID IDEA CREATION • DAVID, MADRID PRODUCTION • LUNDLUND, STOCKHOLM

ENTERED BY • FCB, LISBON IDEA CREATION • FCB, LISBON PRODUCTION • SHOW OFF FILMS, LISBON D02/011 • FRANCE

C03/037 • THAILAND

OUTDOOR

PRINT & PUBLISHING CAMPAIGN TITLE • COCKROACH BRAND • LIVE LONG LIFE CO., LTD PRODUCT • GOOGO GREEN ENTERED BY • OGILVY, BANGKOK IDEA CREATION • OGILVY, BANGKOK PRODUCTION • ILLUSION CGI STUDIO, BANGKOK

B03/077 • SPAIN

PRINT & PUBLISHING CAMPAIGN TITLE • RED BELL PEPPER BRAND • BURGER KING PRODUCT • RESTAURANTS ENTERED BY • DAVID, MADRID IDEA CREATION • DAVID, MADRID PRODUCTION • LUNDLUND, STOCKHOLM

C03/038 • THAILAND

D03/041 • CANADA

PRINT & PUBLISHING CAMPAIGN

B04/012 • AUSTRALIA

PACKAGING DESIGN TITLE • REJECTED ALES BRAND • MATILDA BAY PRODUCT • MATILDA BAY ORIGINAL ALE ENTERED BY • HOWATSON + COMPANY, SYDNEY IDEA CREATION • HOWATSON + COMPANY, SYDNEY PRODUCTION • WORK WORKS, MOORABBIN/HOWATSON + COMPANY, SYDNEY/HECKLER, SYDNEY MEDIA • HOWATSON + COMPANY, SYDNEY/PHD, SYDNEY PR • HOWATSON + COMPANY, SYDNEY POST PRODUCTION • WORK WORKS, MOORABBIN/HOWATSON + COMPANY, SYDNEY/HECKLER, SYDNEY B04/025 • GERMANY

PACKAGING DESIGN TITLE • #FLUTWEIN - OUR WORST VINTAGE BRAND • AHR - A WINEREGION NEEDS HELP FOR REBUILDING E.V. PRODUCT • WINES FROM THE FLOODED WINEREGION “AHR” ENTERED BY • SEVENONE ADFACTORY, UNTERFOHRING IDEA CREATION • SEVENONE ADFACTORY, UNTERFOHRING

TITLE • REBIRTH BRAND • LEICA PRODUCT • CAMERA ENTERED BY • TBWA, PARIS IDEA CREATION • TBWA, PARIS

TITLE • FLY BRAND • LIVE LONG LIFE CO., LTD PRODUCT • GOOGO GREEN ENTERED BY • OGILVY, BANGKOK IDEA CREATION • OGILVY, BANGKOK PRODUCTION • ILLUSION CGI STUDIO, BANGKOK C03/039 • THAILAND

PRINT & PUBLISHING TITLE • COLOURS OF PRIDE BRAND • FONDATION ÉMERGENCE PRODUCT • FONDATION ÉMERGENCE ENTERED BY • RETHINK, TORONTO IDEA CREATION • RETHINK, TORONTO POST PRODUCTION • GRAYSON MUSIC, TORONTO

PRINT & PUBLISHING CAMPAIGN TITLE • ANTS BRAND • LIVE LONG LIFE CO., LTD PRODUCT • GOOGO GREEN ENTERED BY • OGILVY, BANGKOK IDEA CREATION • OGILVY, BANGKOK PRODUCTION • ILLUSION CGI STUDIO, BANGKOK C03/076 • PORTUGAL

PRINT & PUBLISHING TITLE • PORTUGUESE (RE)CONSTITUTION BRAND • PENGUIN BOOKS PRODUCT • PENGUIN BOOKS

E03/056 • SPAIN

PRINT & PUBLISHING TITLE • A DOG’S NAME BRAND • BURGER KING PRODUCT • RESTAURANTS ENTERED BY • DAVID, MADRID IDEA CREATION • DAVID, MADRID PRODUCTION • BLUR FILMS, MADRID/ WE ARE SICARIOS STUDIO, SÃO PAULO/PICKLE MUSIC, NEW YORK

INTERESTED IN ADVERTISING? LIONS DAILY NEWS Contact Jerry Odlin at the sales office on level 4 of the Palais des Festivals Office: 04 92 99 80 01 Mobile: 00 44 7768 860417

CIRCUS CO-FOUNDERS IGNACIO LIAUDAT (LEFT) AND BRUNO LAMBERTINI

Your news

Contact Julian Newby, Editor, Lions Daily News on level 4 of the Palais des Festivals to make an appointment 04 92 99 80 04

LIONS DAILY NEWS / WEDNESDAY / JUNE 22 / 2022

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Magnite is anywhere in the world & on any screen.

Meet us at Cannes. magnite.com

LIONS_2106_Ads.indd 34

21/06/2022 16:51

ENTERTAINMENT TRACK –– WINNERS 35

Grand Prix

ENTERTAINMENT EAT A SWEDE SWEDISH FOOD FEDERATION MCCANN, STOCKHOLM SWEDEN

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36 ENTERTAINMENT TRACK –– WINNERS –– ENTERTAINMENT

GRAND PRIX A03/031 • SWEDEN

FICTION FILM: 5-30 MINUTES TITLE • EAT A SWEDE BRAND • SWEDISH FOOD FEDERATION PRODUCT • EAT A SWEDE ENTERED BY • MCCANN, STOCKHOLM IDEA CREATION • MCCANN, STOCKHOLM PRODUCTION • MRM, BUCHAREST/COLONY, STOCKHOLM/FLX 2.0, STOCKHOLM MEDIA • UM, BUCHAREST PR • WEBER SHANDWICK, LONDON/PRIME WEBER SHANDWICK, STOCKHOLM/WEBER SHANDWICK, CHICAGO POST PRODUCTION • COLONY, STOCKHOLM/FLX 2.0, STOCKHOLM

GOLD AWARDS A01/067 • MEXICO

FICTION FILM: UP TO 5 MINUTES TITLE • VICTORIA CEMPASÚCHIL: THE TASTE OF REUNION BRAND • ABINBEV PRODUCT • CERVEZA VICTORIA ENTERED BY • OGILVY, MEXICO CITY IDEA CREATION • OGILVY, MEXICO CITY PRODUCTION • MEDIA.MONKS., CUAUHTEMOC POST PRODUCTION • MEDIA.MONKS., CUAUHTEMOC A10/009 • USA

BRAND INTEGRATION & PARTNERSHIPS TITLE • MYTHIC QUEST: CORPORATE GRUBHUB CARD LEAK BRAND • APPLE TV+ PRODUCT • MYTHIC QUEST ENTERED BY • APPLE TV+, CULVER CITY IDEA CREATION • MIRIMAR, LOS ANGELES PRODUCTION • MIRIMAR, LOS ANGELES MEDIA • APPLE TV+, CULVER CITY PR • APPLE TV+, CULVER CITY C02/038 • BRAZIL

BRAND INTEGRATION FOR GAMES TITLE • LOS SANTOS +3ºC BRAND • GREENPEACE PRODUCT • GREENPEACE ENTERED BY • VMLY&R, SÃO PAULO IDEA CREATION • VMLY&R, SÃO PAULO PRODUCTION • PRODUKA CROSSMEDIA PRODUÇÕES, SÃO PAULO MEDIA • VMLY&R, SÃO PAULO PR • VMLY&R, SÃO PAULO E01/060 • UNITED KINGDOM

INNOVATION IN BRANDED CONTENT TITLE • TOXIC INFLUENCE BRAND • DOVE | UNILEVER PRODUCT • GLOBAL PERSONAL CARE BRAND ENTERED BY • OGILVY, LONDON IDEA CREATION • OGILVY, LONDON PRODUCTION • SMUGGLER, LONDON MEDIA • MINDSHARE, NEW YORK PR • EDELMAN, NEW YORK

SILVER AWARDS A04/023 • USA

IDEA CREATION • PROCTER & GAMBLE, CINCINNATI/ DELIRIO FILMS, LOS ANGELES/IMAGINE ENTERTAINMENT, BEVERLY HILLS PRODUCTION • DELIRIO FILMS, LOS ANGELES/ IMAGINE ENTERTAINMENT, BEVERLY HILLS MEDIA • IMAGINE ENTERTAINMENT, BEVERLY HILLS/MTV, NEW YORK PR • PROCTER & GAMBLE, CINCINNATI/THE 2050 GROUP, WASHINGTON, D.C./HILL+KNOWLTON STRATEGIES, WASHINGTON DC POST PRODUCTION • DELIRIO FILMS, LOS ANGELES/ IMAGINE ENTERTAINMENT, BEVERLY HILLS A11/001 • CHINA

ENGAGEMENT/DISTRIBUTION STRATEGY TITLE • DUBBING THE MOVIE BRAND • DUNHUANG ACADEMY + TENCENT PICTURES PRODUCT • DUNHUANG ENTERED BY • TENCENT, SHENZHEN IDEA CREATION • TENCENT, SHENZHEN PRODUCTION • TREEDOM, SHENZHEN MEDIA • TENCENT, SHENZHEN B01/048 • INDIA

TALENT: FILM, SERIES & AUDIO TITLE • MASTER JI BRAND • BYJU’S PRODUCT • BYJU’S ENTERED BY • BYJU’S, BENGALURU IDEA CREATION • BYJU’S, BENGALURU PRODUCTION • DORA DIGS, MUMBAI MEDIA • BYJU’S, BENGALURU POST PRODUCTION • DORA DIGS, MUMBAI B03/012 • USA

TALENT: DIGITAL & SOCIAL TITLE • WHAT WHACK WEARS BRAND • ADOBE PRODUCT • ADOBE CREATIVE CLOUD ENTERED BY • PEREIRA O’DELL, SAN FRANCISCO IDEA CREATION • PEREIRA O’DELL, SAN FRANCISCO/ ADOBE, SAN FRANCISCO PRODUCTION • SCHOLAR, LOS ANGELES E01/033 • USA

INNOVATION IN BRANDED CONTENT TITLE • THE FIRST META SNEAKER BRAND • UNDER ARMOUR PRODUCT • GENESIS CURRY FLOW NFT ENTERED BY • BERLIN CAMERON, NEW YORK IDEA CREATION • BERLIN CAMERON, NEW YORK PRODUCTION • NEWKINO STUDIO, NEW YORK PR • DIGENNARO COMMUNICATIONS, NEW YORK/ EDELMAN, WASHINGTON /NASTY/CREATIVE, BROOKLYN E01/048 • BRAZIL

INNOVATION IN BRANDED CONTENT TITLE • LOS SANTOS +3ºC BRAND • GREENPEACE PRODUCT • GREENPEACE ENTERED BY • VMLY&R, SÃO PAULO IDEA CREATION • VMLY&R, SÃO PAULO PRODUCTION • PRODUKA CROSSMEDIA PRODUÇÕES, SÃO PAULO MEDIA • VMLY&R, SÃO PAULO PR • VMLY&R, SÃO PAULO E01/051 • SWEDEN

NON-FICTION FILM: 5-30 MINUTES

INNOVATION IN BRANDED CONTENT

TITLE • CODED: THE HIDDEN LOVE OF J.C. LEYENDECKER BRAND • PROCTER & GAMBLE PRODUCT • IVORY SOAP, GILLETTE, PANTENE, HEAD & SHOULDERS ENTERED BY • PROCTER & GAMBLE, CINCINNATI

TITLE • EAT A SWEDE BRAND • SWEDISH FOOD FEDERATION PRODUCT • EAT A SWEDE ENTERED BY • MCCANN, STOCKHOLM IDEA CREATION • MCCANN, STOCKHOLM

PRODUCTION • MRM, BUCHAREST/COLONY, STOCKHOLM/ FLX 2.0, STOCKHOLM MEDIA • UM, BUCHAREST PR • WEBER SHANDWICK, LONDON/PRIME WEBER SHANDWICK, STOCKHOLM/WEBER SHANDWICK, CHICAGO POST PRODUCTION • COLONY, STOCKHOLM/FLX 2.0, STOCKHOLM

BRONZE AWARDS A03/024 • USA

FICTION FILM: 5-30 MINUTES TITLE • ESCAPE FROM THE OFFICE BRAND • APPLE PRODUCT • APPLE ENTERED BY • SMUGGLER, CENTRAL LA IDEA CREATION • APPLE, CUPERTINO PRODUCTION • SMUGGLER, CENTRAL LA A03/034 • USA

FICTION FILM: 5-30 MINUTES TITLE • 8:46 FILMS BRAND • PROCTER & GAMBLE PRODUCT • CORPORATE PURPOSE ENTERED BY • SATURDAY MORNING, LOS ANGELES IDEA CREATION • SATURDAY MORNING, LOS ANGELES PRODUCTION • TRIBECA DIGITAL STUDIOS, NEW YORK/ GRANDARMY, NEW YORK A06/017 • UNITED KINGDOM

NON-FICTION FILM: OVER 30 MINUTES TITLE • FRIES! BRAND • SIR KENSINGTON’S PRODUCT • HONEY MUSTARD FRY SAUCE BY CHRISSY TEIGEN ENTERED BY • UNILEVER, LONDON IDEA CREATION • UNILEVER, LONDON PRODUCTION • ZERO POINT ZERO PRODUCTION INC, NEW YORK/ SUIT & THAI PRODUCTIONS, NEW YORK POST PRODUCTION • ZERO POINT ZERO PRODUCTION INC, NEW YORK A09/003 • AUSTRALIA

AUDIO CONTENT TITLE • CRIME INTERRUPTED BRAND • AUSTRALIAN FEDERAL POLICE PRODUCT • AUSTRALIAN FEDERAL POLICE RECRUITMENT ENTERED BY • HOST HAVAS, SYDNEY IDEA CREATION • HOST HAVAS, SYDNEY PRODUCTION • SEDONA, SYDNEY/CASEFILE PRESENTS, SYDNEY A10/017 • ARGENTINA

BRAND INTEGRATION & PARTNERSHIPS TITLE • GETTING LUIS MIGUEL ON BOARD BRAND • PEPSICO MEXICO PRODUCT • SABRITAS ENTERED BY • SLAP GLOBAL, BUENOS AIRES IDEA CREATION • SLAP GLOBAL, BUENOS AIRES PRODUCTION • GATO GRANDE, MEXICO CITY MEDIA • PEPSICO, MEXICO CITY A11/022 • USA

ENGAGEMENT/DISTRIBUTION STRATEGY TITLE • MARVEL TEASER OR TIDE AD? BRAND • PROCTER & GAMBLE PRODUCT • TIDE ENTERED BY • SAATCHI & SAATCHI, NEW YORK IDEA CREATION • SAATCHI & SAATCHI, NEW YORK PRODUCTION • MARVEL STUDIOS PARTNERSHIPS, BURBANK/ BULLITT, HOLLYWOOD MEDIA • PROCTER & GAMBLE, CINCINNATI PR • POWELL COMMUNICATIONS, NEW YORK POST PRODUCTION • FRAMESTORE, LOS ANGELES/WHITEHOUSE POST PRODUCTIONS, SANTA MONICA/ COMPANY 3, NEW YORK/ IMN CREATIVE, GLENDALE

LIONS DAILY NEWS / WEDNESDAY / JUNE 22 / 2022

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ENTERTAINMENT TRACK –– WINNERS –– ENTERTAINMENT 37

B03/019 • CHILE

D02/003 • UNITED KINGDOM

ENTERED BY • ROSEWOOD CREATIVE, VAN NUYS

TALENT: DIGITAL & SOCIAL

BRAND INTEGRATION & PARTNERSHIPS

IDEA CREATION • ROSEWOOD CREATIVE, VAN NUYS

TITLE • SERIES TOUR BRAND • NETFLIX PRODUCT • NETFLIX ENTERED BY • WOLF BCPP, SANTIAGO IDEA CREATION • WOLF BCPP, SANTIAGO PRODUCTION • U FILMS, MONTEVIDEO POST PRODUCTION • U FILMS, MONTEVIDEO

TITLE • LONG LIVE THE PRINCE BRAND • KIYAN PRINCE FOUNDATION, EA SPORTS, QPR, MATCH ATTAX PRODUCT • KIYAN PRINCE FOUNDATION ENTERED BY • ENGINE, LONDON IDEA CREATION • ENGINE, LONDON PRODUCTION • ENGINE, LONDON/FRAMESTORE, LONDON PR • ENGINE, LONDON/MISCHIEF, LONDON POST PRODUCTION • FRAMESTORE, LONDON/ STRING AND TINS, LONDON/ NINETEENTWENTY, LONDON

PRODUCTION • ROSEWOOD CREATIVE, VAN NUYS

B03/022 • USA

TALENT: DIGITAL & SOCIAL TITLE • SNACKABLE SCREENS/FLAMIN’ HOTTIE BRAND • DORITOS/CHEETOS PRODUCT • FLAMIN’ HOT CHEETOS AND DORITOS ENTERED BY • GOODBY SILVERSTEIN & PARTNERS, SAN FRANCISCO IDEA CREATION • GOODBY SILVERSTEIN & PARTNERS, SAN FRANCISCO PRODUCTION • GS&P LABS, SAN FRANCISCO MEDIA • OMD, NEW YORK PR • KETCHUM, NEW YORK B03/033 • USA

TALENT: DIGITAL & SOCIAL TITLE • #TURNTOCOLD BRAND • PROCTER & GAMBLE - TIDE PRODUCT • TIDE LAUNDRY DETERGENT ENTERED BY • SAATCHI & SAATCHI, NEW YORK IDEA CREATION • SAATCHI & SAATCHI, NEW YORK PRODUCTION • BISCUIT FILMWORKS, LOS ANGELES MEDIA • PROCTER & GAMBLE, CINCINNATI PR • MARINA MAHER COMMUNICATIONS, NEW YORK

MEDIA • APPLE, CUPERTINO POST PRODUCTION • ROSEWOOD CREATIVE, VAN NUYS

E01/031 • BELGIUM

INNOVATION IN BRANDED CONTENT TITLE • CRISPY SUBTITLES BRAND • PEPSICO PRODUCT • LAYS ENTERED BY • HAPPINESS, AN FCB ALLIANCE, BRUSSELS

E01/003 • AUSTRALIA

IDEA CREATION • HAPPINESS, AN FCB ALLIANCE, BRUSSELS/

INNOVATION IN BRANDED CONTENT TITLE • THE AD BREAK CHAMPIONSHIP - GTI HIJACK BRAND • VOLKSWAGEN PRODUCT • VOLKSWAGEN GOLF GTI ENTERED BY • DDB, SYDNEY IDEA CREATION • DDB, SYDNEY PRODUCTION • TRIBAL WORLDWIDE, SYDNEY/DDB, SYDNEY/ ART OF PLAY, MELBOURNE/SCOUNDREL, SYDNEY MEDIA • PHD, SYDNEY POST PRODUCTION • ADAM WILLS, SYDNEY/WHITE CHOCOLATE, SYDNEY/SONAR MUSIC, SYDNEY/THE KITCHEN CREATIVE, SYDNEY

HAPPINESS SAIGON, AN FCB ALLIANCE, HO CHI MINH CITY PRODUCTION • BLISS INTERACTIVE, HO CHI MINH CITY

E01/024 • USA

INNOVATION IN BRANDED CONTENT TITLE • CODA PLAYLIST CURATED BY DEAF PEOPLE BRAND • APPLE PRODUCT • APPLE MUSIC

ACCESS ALL AREAS

LIONSDAILYNEWS.COM UPDATED ALL DAY EVERY DAY THE OFFICIAL CANNES LIONS NEWS WEBSITE

LIONS NEWS / WEDNESDAY / JUNE 22 / 2022 HALFDAILY FILLERS 2022.indd 2

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21/06/2022 17:12

LET’S PLAY AT SPOTIFY BEACH Hear from leading voices about audiences, content and innovation

Spotify Beach 50 Boulevard de la Croisette, 06400, Cannes LIONS_2106_Ads.indd 38

21/06/2022 16:52

ENTERTAINMENT TRACK –– WINNERS 39

Grand Prix

ENTERTAINMENT FOR MUSIC THIS IS NOT AMERICA FT. IBEYI RESIDENTE DOOMSDAY ENTERTAINMENT, LOS ANGELES, USA

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21/06/2022 16:43

40 ENTERTAINMENT TRACK –– WINNERS –– ENTERTAINMENT FOR MUSIC

GRAND PRIX A01/023 • USA

EXCELLENCE IN MUSIC VIDEO TITLE • THIS IS NOT AMERICA FT. IBEYI BRAND • RESIDENTE PRODUCT • RESIDENTE MUSIC VIDEO ENTERED BY • DOOMSDAY ENTERTAINMENT, LOS ANGELES IDEA CREATION • DOOMSDAY ENTERTAINMENT, LOS ANGELES/SONY MUSIC LATIN, MIAMI PRODUCTION • DOOMSDAY ENTERTAINMENT, LOS ANGELES/MASTODONTE, MEXICO CITY MEDIA • SONY MUSIC LATIN, MIAMI PR • SONY MUSIC LATIN, MIAMI POST PRODUCTION • FINAL CUT, LOS ANGELES/ MATHEMATIC STUDIO, MONTREAL

IDEA CREATION • LONDON ALLEY, LOS ANGELES PRODUCTION • LONDON ALLEY, LOS ANGELES POST PRODUCTION • LONDON ALLEY, LOS ANGELES A01/053 • BRAZIL

EXCELLENCE IN MUSIC VIDEO TITLE • SONHO BRAND • NEGO BALA PRODUCT • NEGO BALA ENTERED BY • AKQA, SÃO PAULO IDEA CREATION • AKQA, SÃO PAULO PRODUCTION • STINK FILMS, SÃO PAULO/ SATELITE AUDIO, SÃO PAULO POST PRODUCTION • STINK FILMS, SÃO PAULO/ SATELITE AUDIO, SÃO PAULO D03/016 • USA

GOLD AWARDS A02/037 • USA

INTEGRATION INTO MUSIC CONTENT TITLE • LIL JIF PROJECT BRAND • JIF PRODUCT • JIF PEANUT BUTTER ENTERED BY • PUBLICIS, NEW YORK IDEA CREATION • PUBLICIS, NEW YORK/PSONE, NEW YORK PRODUCTION • PSONE, NEW YORK PR • PSONE, NEW YORK D02/038 • USA

USE OF LICENSED/ADAPTED MUSIC TITLE • TEENAGE DREAM BRAND • SANDY HOOK PROMISE PRODUCT • SANDY HOOK PROMISE ORGANIZATION ENTERED BY • HUMAN MUSIC & SOUND DESIGN, NEW YORK IDEA CREATION • BBDO, NEW YORK PRODUCTION • SMUGGLER, CENTRAL LA POST PRODUCTION • HUMAN MUSIC & SOUND DESIGN, NEW YORK D04/016 • USA

EXCLUSIVE ARTIST CONTENT TITLE • BLACK-OWNED FRIDAY 2021 BRAND • GOOGLE PRODUCT • GOOGLE SMALL BUSINESS ENTERED BY • GOOGLE, NEW YORK IDEA CREATION • GOOGLE, NEW YORK/BBH USA, NEW YORK/ANONYMOUS CONTENT, LOS ANGELES PRODUCTION • BBH USA, NEW YORK/ ANONYMOUS CONTENT, LOS ANGELES PR • GOOGLE, NEW YORK POST PRODUCTION • CABIN EDITING COMPANY NY, NEW YORK/ CARBON, NEW YORK CITY/REHAB, LONDON D04/042 • USA

EXCLUSIVE ARTIST CONTENT TITLE • FANCY LIKE BRAND • APPLEBEE’S PRODUCT • APPLEBEE’S ENTERED BY • GREY, NEW YORK IDEA CREATION • GREY, NEW YORK PRODUCTION • TOWNHOUSE, NEW YORK MEDIA • INITIATIVE, NEW YORK PR • CURRENT GLOBAL, CHICAGO POST PRODUCTION • TOWNHOUSE, NEW YORK

SILVER AWARDS A01/035 • USA

ARTIST AS A BRAND/CAUSE AMBASSADOR TITLE • LIL JIF PROJECT BRAND • JIF PRODUCT • JIF PEANUT BUTTER ENTERED BY • PUBLICIS, NEW YORK IDEA CREATION • PUBLICIS, NEW YORK/PSONE, NEW YORK PRODUCTION • PSONE, NEW YORK PR • PSONE, NEW YORK D04/037 • BRAZIL

EXCLUSIVE ARTIST CONTENT TITLE • BLACK BUSINESS BEATS BRAND • MERCADO LIVRE (EBAZAR) PRODUCT • INSTITUTIONAL ENTERED BY • GUT, SÃO PAULO IDEA CREATION • GUT, SÃO PAULO PRODUCTION • MAGMA, SÃO PAULO/HEFTY, SÃO PAULO MEDIA • GUT, SÃO PAULO PR • GUT, SÃO PAULO D05/025 • USA

BRAND PARTNERSHIP/ENDORSEMENT TITLE • LIL JIF PROJECT BRAND • JIF PRODUCT • JIF PEANUT BUTTER ENTERED BY • PUBLICIS, NEW YORK IDEA CREATION • PUBLICIS, NEW YORK/PSONE, NEW YORK PRODUCTION • PSONE, NEW YORK PR • PSONE, NEW YORK

BRONZE AWARDS

IDEA CREATION • R/GA, NEW YORK/VERIZON COMMUNICATIONS, BASKING RIDGE/PEPSI, PURCHASE/TRIGGER GLOBAL, LOS ANGELES PRODUCTION • R/GA, NEW YORK/TRIGGER GLOBAL, LOS ANGELES/SIX DEGREES, IRVING/8TH WALL, CALIFORNIA MEDIA • R/GA, NEW YORK/VERIZON COMMUNICATIONS, BASKING RIDGE D03/017 • CANADA

ARTIST AS A BRAND/CAUSE AMBASSADOR TITLE • TIM HORTONS - TIMBIEBS BRAND • TIM HORTONS PRODUCT • TIM HORTONS ENTERED BY • GUT, TORONTO IDEA CREATION • GUT, TORONTO PRODUCTION • BOY IN THE CASTLE, LOS ANGELES/ GRAYSON MUSIC, TORONTO MEDIA • MEDIA.MONKS, TORONTO/HORIZON MEDIA, TORONTO PR • ALISON BROD MARKETING + COMMUNICATIONS, NEW YORK/CRAFT, TORONTO POST PRODUCTION • THE VANITY, TORONTO/ ROOSTER POST PRODUCTION, TORONTO D04/010 • JAPAN

EXCLUSIVE ARTIST CONTENT TITLE • PLAY HAS NO LIMITS FEAT. KENSHI YONEZU BRAND • SONY INTERACTIVE ENTERTAINMENT PRODUCT • PLAYSTATION ENTERED BY • SIX INC., TOKYO IDEA CREATION • SIX INC., TOKYO/HAKUHODO INC., TOKYO/HAKUHODO KETTLE INC., TOKYO PRODUCTION • GEEK PICTURES INC., TOKYO POST PRODUCTION • KHAKI, TOKYO/IMAGICA, TOKYO/OMNIBUS JAPAN INC., TOKYO/MARK, TOKYO D04/035 • USA

EXCLUSIVE ARTIST CONTENT TITLE • DOJACODE BRAND • GIRLS WHO CODE PRODUCT • DOJACODE ENTERED BY • MOJO SUPERMARKET, NEW YORK IDEA CREATION • MOJO SUPERMARKET, NEW YORK/ RCA RECORDS, NEW YORK PRODUCTION • ACTIVE THEORY, LOS ANGELES PR • MOJO SUPERMARKET, NEW YORK/RCA RECORDS, NEW YORK

A02/050 • USA

INTEGRATION INTO MUSIC CONTENT TITLE • TEENAGE DREAM BRAND • SANDY HOOK PROMISE PRODUCT • SANDY HOOK PROMISE | GUN VIOLENCE PREVENTION NON-PROFIT ENTERED BY • BBDO, NEW YORK IDEA CREATION • BBDO, NEW YORK PRODUCTION • SMUGGLER, NEW YORK MEDIA • PHD, NEW YORK PR • DINI VON MUEFFLING COMMUNICATIONS, NEW YORK

D05/012 • USA

BRAND PARTNERSHIP/ENDORSEMENT TITLE • GEICO “SCOOP!” BRAND • GEICO PRODUCT • INSURANCE ENTERED BY • THE MARTIN AGENCY, RICHMOND IDEA CREATION • THE MARTIN AGENCY, RICHMOND PRODUCTION • SUPERJOY, VIRGINIA

B01/012 • ITALY

MUSIC LIVE EXPERIENCE TITLE • STARAOKE BRAND • PRIME VIDEO PRODUCT • PRIME VIDEO ENTERED BY • OGILVY, MILAN IDEA CREATION • OGILVY, MILAN PRODUCTION • T3KNE, ROME B02/016 • USA

EXCELLENCE IN MUSIC VIDEO

FAN ENGAGEMENT/COMMUNITY BUILDING

TITLE • INDUSTRY BABY BRAND • COLUMBIA RECORDS PRODUCT • LIL NAS X ENTERED BY • LONDON ALLEY, LOS ANGELES

TITLE • PEPSI HALFTIME ULTRA PASS BRAND • PEPSI + VERIZON PRODUCT • PEPSI ULTRA PASS POWERED BY VERZION 5G ENTERED BY • R/GA, NEW YORK

LIONS DAILY NEWS / WEDNESDAY / JUNE 22 / 2022

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ENTERTAINMENT TRACK –– WINNERS 41

Grand Prix

ENTERTAINMENT FOR SPORT NIKESYNC NIKE R/GA, LONDON UNITED KINGDOM

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21/06/2022 16:44

Connecting the decision makers of today’s most influential brands to discuss what—and who —is driving trends, then chart the path forward.

LIONS_2106_Ads.indd 42

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ENTERTAINMENT TRACK –– WINNERS –– ENTERTAINMENT FOR SPORT 43

GRAND PRIX E06/014 • UNITED KINGDOM

DIVERSITY & INCLUSION IN SPORT TITLE • NIKESYNC BRAND • NIKE PRODUCT • NIKESYNC APP ENTERED BY • R/GA, LONDON IDEA CREATION • R/GA, LONDON

GOLD AWARDS A02/009 • USA

D01/027 • USA

INNOVATIVE TECH & PLATFORMS SPORT

TITLE • MCENROE VS MCENROE BRAND • ANHEUSER-BUSCH INBEV PRODUCT • MICHELOB ULTRA ENTERED BY • FCB NEW YORK IDEA CREATION • FCB NEW YORK PRODUCTION • FCB NEW YORK/UNIT9, LONDON/456 STUDIOS/LORD + THOMAS, NEW YORK/FALKON, LOS ANGELES PR • 3PM - WEBER SHANDWICK, NEW YORK POST PRODUCTION • FCB NEW YORK/456 STUDIOS/LORD + THOMAS, NEW YORK/FALKON, LOS ANGELES

TITLE • E-NTERPRETERS BRAND • PILSEN CALLAO PRODUCT • PILSEN CALLAO ENTERED BY • FAHRENHEIT DDB, LIMA IDEA CREATION • FAHRENHEIT DDB, LIMA PRODUCTION • KA&O FILMS AND CONTENT, LIMA POST PRODUCTION • NATIVO POST, LIMA/LUNATIC, LIMA

D02/001 • THE NETHERLANDS

LIVE BROADCAST/LIVE STREAMING

INNOVATION IN BRANDED PRODUCTS

TITLE • NATIVE SPORTSCASTERS BRAND • AB INBEV PRODUCT • CORONA ENTERED BY • WE BELIEVERS, BROOKLYN IDEA CREATION • WE BELIEVERS, BROOKLYN PRODUCTION • PRODOERS, NEW YORK MEDIA • MEDIACOM MEXICO, MEXICO CITY POST PRODUCTION • PRODOERS, NEW YORK/ PICKLE MUSIC, NEW YORK

TITLE • SAMSUNG FASTFRAME BRAND • SAMSUNG ELECTRONICS BENELUX PRODUCT • SAMSUNG FASTFRAME ENTERED BY • CHEIL AMSTERDAM, AMSTERDAM IDEA CREATION • CHEIL AMSTERDAM, AMSTERDAM PRODUCTION • MARIO PIEPENBRINK, ALKMAAR/ PIRKE PRODUCTIONS, AMSTERDAM MEDIA • STARCOM, AMSTERDAM PR • HVDM, DEN HAAG POST PRODUCTION • DE GROT, AMSTERDAM

A04/017 • BRAZIL

GAMING TITLE • LOS SANTOS +3ºC BRAND • GREENPEACE PRODUCT • GREENPEACE ENTERED BY • VMLY&R, SÃO PAULO IDEA CREATION • VMLY&R, SÃO PAULO PRODUCTION • PRODUKA CROSSMEDIA PRODUÇÕES, SÃO PAULO MEDIA • VMLY&R, SÃO PAULO PR • VMLY&R, SÃO PAULO E02/023 • BRAZIL

E05/034 • CHILE

SPORTS FOR GOOD TITLE • THE SACRIFICE - THE MOST DANGEROUS SURF TOURNAMENT BRAND • GREENPEACE PRODUCT • GREENPEACE ENTERED BY • MCCANN, SANTIAGO IDEA CREATION • MCCANN, SANTIAGO

BRONZE AWARDS A01/022 • SPAIN

BRAND STORYTELLING

FILM SERIES AND AUDIO

TITLE • STUCK IN THE 80S BRAND • ABINBEV - GUARANÁ ANTARCTICA PRODUCT • GUARANÁ ANTARCTICA ENTERED BY • SOKO, SÃO PAULO IDEA CREATION • SOKO, SÃO PAULO PRODUCTION • CLAVA, SÃO PAULO /LIMBIC MUSIC, SÃO PAULO PR • SOKO, SÃO PAULO

TITLE • THE DREAM BRAND • HEROES OF TODAY PLATFORM (LALIGA, IBERIA,AMC NETWORKS,DKV, DUREX, BAVIERA, FEPM) PRODUCT • CORPORATE SOCIAL RESPONSIBILITY (CSR) ENTERED BY • DDB SPAIN, MADRID IDEA CREATION • DDB SPAIN, MADRID PRODUCTION • LANDIA, MADRID/THE OMS, MADRID PR • QMS COMUNICACION, MADRID POST PRODUCTION • METROPOLITANA, MADRID

SILVER AWARDS A01/003 • UNITED KINGDOM

FILM SERIES AND AUDIO

GAMING TITLE • T HE BREAKAWAY: THE FIRST ECYCLING TEAM FOR PRISONERS BRAND • DECATHLON PRODUCT • SPORTS EQUIPMENT ENTERED BY • BBDO BELGIUM, MOLENBEEK-SAINT-JEAN IDEA CREATION • BBDO BELGIUM, MOLENBEEK-SAINT-JEAN PRODUCTION • FLEDGE, SINT-NIKLAAS/ RED EAGLE PRODUCTIONS, DORDRECHT MEDIA • SEMETIS, BRUSSELS PR • WALKIE TALKIE, GENT

A04/019 • UNITED KINGDOM TITLE • FIFA21 X MIDNIGHT RAMADAN LEAGUE BRAND • EA SPORTS PRODUCT • FIFA21 ENTERED BY • ADAM&EVEDDB, LONDON IDEA CREATION • ADAM&EVEDDB, LONDON PRODUCTION • PULSE FILMS, LONDON MEDIA • M/SIX AGENCY, LONDON PR • 160OVER90, LONDON POST PRODUCTION • TIME BASED ARTS, LONDON C01/037 • UNITED ARAB EMIRATES

FAN ENGAGEMENT TITLE • I’M POSSIBLE BILLBOARDS BRAND • ADIDAS PRODUCT • ADIDAS ENTERED BY • HAVAS MIDDLE EAST, DUBAI IDEA CREATION • HAVAS MIDDLE EAST, DUBAI PRODUCTION • HAVAS MIDDLE EAST, DUBAI MEDIA • MEDIACOM MENA, DUBAI PR • RED HAVAS MIDDLE EAST, DUBAI C02/018 • BRAZIL

E03/004 • BRAZIL

TARGETING/DISTRIBUTION STRATEGY TITLE • THE PIRATE MATCH BRAND • DIRECTVGO PRODUCT • IPTV STREAMING ENTERED BY • MIRUM AGENCY BRAZIL, CURITIBA IDEA CREATION • MIRUM AGENCY BRAZIL, CURITIBA PRODUCTION • BUZZ CREATIVE CONTENT STUDIO, CURITIBA/TORO ÁUDIO, CURITIBA MEDIA • MIRUM AGENCY BRAZIL, CURITIBA E04/006 • THE NETHERLANDS

PARTNERSHIPS WITH SPORTS TALENT TITLE • SAMSUNG FASTFRAME BRAND • SAMSUNG ELECTRONICS BENELUX PRODUCT • SAMSUNG FASTFRAME ENTERED BY • CHEIL AMSTERDAM, AMSTERDAM IDEA CREATION • CHEIL AMSTERDAM, AMSTERDAM PRODUCTION • MARIO PIEPENBRINK, ALKMAAR/PIRKE PRODUCTIONS, AMSTERDAM MEDIA • STARCOM, AMSTERDAM PR • HVDM, DEN HAAG POST PRODUCTION • DE GROT, AMSTERDAM E05/006 • UNITED KINGDOM

SPORTS FOR GOOD TITLE • LONG LIVE THE PRINCE BRAND • KIYAN PRINCE FOUNDATION, EA SPORTS, QPR, MATCH ATTAX PRODUCT • KIYAN PRINCE FOUNDATION ENTERED BY • ENGINE, LONDON IDEA CREATION • ENGINE, LONDON PRODUCTION • ENGINE, LONDON/FRAMESTORE, LONDON PR • ENGINE, LONDON/MISCHIEF, LONDON POST PRODUCTION • FRAMESTORE, LONDON/STRING AND TINS, LONDON/NINETEENTWENTY, LONDON E06/017 • BRAZIL

A04/001 • BELGIUM

TITLE • SUPER. HUMAN. BRAND • CHANNEL 4 PRODUCT • CHANNEL 4 ENTERED BY • 4CREATIVE, LONDON IDEA CREATION • 4CREATIVE, LONDON PRODUCTION • SOMESUCH, LONDON

GAMING

D01/013 • PERU

INNOVATIVE TECH & PLATFORMS SPORT

DIVERSITY & INCLUSION IN SPORT TITLE • THE UNIFORM THAT NEVER EXISTED BRAND • CENTAURO PRODUCT • THE UNIFORM THAT NEVER EXISTED ENTERED BY • TRACYLOCKE BRASIL, SÃO PAULO IDEA CREATION • TRACYLOCKE BRASIL, SÃO PAULO PRODUCTION • TRACYLOCKE BRASIL, SÃO PAULO MEDIA • TRACYLOCKE BRASIL, SÃO PAULO PR • TRACYLOCKE BRASIL, SÃO PAULO E06/054 • CANADA

DIVERSITY & INCLUSION IN SPORT B01/001 • FRANCE

SPORTS LIVE EXPERIENCE TITLE • THE 9TH LANE BRAND • LACOSTE PRODUCT • LACOSTE ENTERED BY • BETC, PARIS IDEA CREATION • BETC, PARIS PRODUCTION • COLLECTIVE ENSEMBLE, PARIS/DUCK FACTORY - DKFT, ISSY-LES-MOULINEAUX/MIDDLEMOTION, VANVES/ MARS OCTOBRE MUSIC, MONTPITOL

TITLE • ADD THE M BRAND • YWCA PRODUCT • YWCA ENTERED BY • RETHINK, TORONTO IDEA CREATION • RETHINK, TORONTO POST PRODUCTION • GRAYSON MUSIC, TORONTO

C01/052 • BRAZIL

FAN ENGAGEMENT TITLE • UNBREAKABLE COURTS BRAND • INSTITUTIONAL PRODUCT • BUDWEISER ENTERED BY • AFRICA DDB, SÃO PAULO IDEA CREATION • AFRICA DDB, SÃO PAULO PRODUCTION • SICARIOS FILMES, SÃO PAULO/LOUD, SÃO PAULO D01/012 • AUSTRALIA

INFLUENCER & CO-CREATION

INNOVATIVE TECH & PLATFORMS SPORT

TITLE • THE FOAMY HAIRCUT BRAND • BRAHMA BEER PRODUCT • AB INBEV ENTERED BY • AFRICA DDB, SÃO PAULO IDEA CREATION • AFRICA DDB, SÃO PAULO PRODUCTION • SEIVA, SÃO PAULO/SATELITE AUDIO, SÃO PAULO POST PRODUCTION • CAJAMANGA, RIO DE JANEIRO

TITLE • AUSTRALIAN OPEN METAVERSE BRAND • TENNIS AUSTRALIA PRODUCT • AO ARTBALL NFT ENTERED BY • RUN IT WILD, MELBOURNE IDEA CREATION • RUN IT WILD, MELBOURNE PRODUCTION • RUN IT WILD, MELBOURNE PR • RUN IT WILD, MELBOURNE

LIONS DAILY NEWS / WEDNESDAY / JUNE 22 / 2022

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44 CRAFT TRACK –– WINNERS

Grand Prix

DESIGN PORTUGUESE (RE)CONSTITUTION PENGUIN BOOKS FCB, LISBON, PORTUGAL

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CRAFT TRACK –– WINNERS –– DESIGN 45

GRAND PRIX B05/027 • PORTUGAL

SILVER AWARDS A01/033 • UKRAINE

BOOKS

CREATION OF A NEW BRAND IDENTITY

TITLE • PORTUGUESE (RE)CONSTITUTION BRAND • PENGUIN BOOKS PRODUCT • PENGUIN BOOKS ENTERED BY • FCB, LISBON IDEA CREATION • FCB, LISBON PRODUCTION • SHOW OFF FILMS, LISBON

TITLE • CHORNOBYL VANISHING LOGO BRAND • STATE AGENCY OF UKRAINE ON EXCLUSION ZONE MANAGEMENT PRODUCT • CHORNOBYL EXCLUSION ZONE ENTERED BY • THE OTHER LAND, KYIV IDEA CREATION • BANDA AGENCY, KYIV

C04/001 • FRANCE

SOCIAL MEDIA DESIGN TITLE • SPICE UP YOUR VALENTINE’S DAY BRAND • LE CHOCOLAT DES FRANÇAIS PRODUCT • CHOCOLATE BARS ENTERED BY • TBWA, PARIS IDEA CREATION • TBWA, PARIS POST PRODUCTION • \ELSE, PARIS D01/005 • JAPAN

RETAIL ENVIRONMENT & EXP DESIGN

GOLD AWARDS A01/030 • BRAZIL

CREATION OF A NEW BRAND IDENTITY TITLE • RIO CARNAVAL - NEW BRAND BRAND • RIO CARNAVAL PRODUCT • CARNIVAL OF RIO DE JANEIRO ENTERED BY • TATIL DESIGNING IDEAS, RIO DE JANEIRO IDEA CREATION • TATIL DESIGNING IDEAS, RIO DE JANEIRO PRODUCTION • TATIL DESIGNING IDEAS, RIO DE JANEIRO/PLAU DESIGN, RIO DE JANEIRO A03/008 • USA

DESIGN-DRIVEN EFFECTIVENESS TITLE • PIÑATEX BRAND • DOLE SUNSHINE COMPANY + ANANAS ANAM PRODUCT • PIÑATEX ENTERED BY • L&C, NEW YORK IDEA CREATION • L&C, NEW YORK PRODUCTION • SUITCASE PRODUCTIONS, NEW YORK POST PRODUCTION • AGOSTO, LIMA A03/027 • SWEDEN

A02/018 • USA

REBRAND/REFRESH EXISTING BRAND TITLE • WE HOCKEY BRAND • ARIZONA COYOTES PRODUCT • SPORTS ENTERED BY • MULLENLOWE U.S. IDEA CREATION • MULLENLOWE U.S. PRODUCTION • LOVEBOAT, LOS ANGELES/SATELITE AUDIO, SÃO PAULO POST PRODUCTION • DANILO ABRAHAM LLC, SÃO PAULO/ ROCK PAPER SCISSORS, SANTA MONICA/ YETI PRODUCTIONS, LOS ANGELES/MPC, CULVER CITY A02/075 • CANADA

REBRAND/REFRESH EXISTING BRAND TITLE • NATIONAL MAGAZINE AWARDS BRAND • NATIONAL MAGAZINE AWARDS FOUNDATION PRODUCT • NATIONAL MAGAZINE AWARDS FOUNDATION ENTERED BY • RETHINK, TORONTO IDEA CREATION • RETHINK, TORONTO A03/029 • GERMANY

TITLE • THE TOKYO TOILET BRAND • THE NIPPON FOUNDATION PRODUCT • PUBLIC TOILETS ENTERED BY • THE NIPPON FOUNDATION, TOKYO IDEA CREATION • THE NIPPON FOUNDATION, TOKYO PRODUCTION • SHIBUYA WARD, TOKYO/DAIWA HOUSE INDUSTRY CO.,LTD., TOKYO/TOTO LTD., TOKYO PR • THE NIPPON FOUNDATION, TOKYO D02/013 • USA

POS, TOUCHPOINTS & IN-STORE COLLAT TITLE • TOUCH CARD BRAND • MASTERCARD PRODUCT • TOUCH CARD ENTERED BY • MCCANN, NEW YORK IDEA CREATION • MCCANN, NEW YORK PRODUCTION • MJZ, LOS ANGELES MEDIA • CARAT, NEW YORK/KETCHUM, NEW YORK POST PRODUCTION • Q DEPARTMENT, NEW YORK/JSM MUSIC, NEW YORK/MPC, NEW YORK/HENRYBOY, NEW YORK/NO6, NEW YORK E06/029 • AUSTRALIA

DESIGN-DRIVEN EFFECTIVENESS

SPECIAL EDITIONS & PROMO PACKAGING

TITLE • THE BILLION DOLLAR COLLECTION BRAND • H&M FOUNDATION PRODUCT • SUSTAINABLE TRANSFORMATION OF THE FASHION INDUSTRY ENTERED BY • PRIME WEBER SHANDWICK, STOCKHOLM IDEA CREATION • PRIME WEBER SHANDWICK, STOCKHOLM PRODUCTION • PRIME WEBER SHANDWICK, STOCKHOLM MEDIA • PRIME WEBER SHANDWICK, STOCKHOLM PR • PRIME WEBER SHANDWICK, STOCKHOLM

TITLE • #FLUTWEIN - OUR WORST VINTAGE BRAND • AHR - A WINEREGION NEEDS HELP FOR REBUILDING E.V. PRODUCT • WINES FROM THE FLOODED WINEREGION “AHR” ENTERED BY • SEVENONE ADFACTORY, UNTERFOHRING IDEA CREATION • SEVENONE ADFACTORY, UNTERFOHRING PRODUCTION • SEVENONE ADFACTORY, UNTERFOHRING MEDIA • SEVENONE ADFACTORY, UNTERFOHRING/ WALLDECAUX, BERLIN PR • SEVENONE ADFACTORY, UNTERFOHRING POST PRODUCTION • SEVENONE ADFACTORY, UNTERFOHRING

TITLE • REJECTED ALES BRAND • MATILDA BAY PRODUCT • MATILDA BAY ORIGINAL ALE ENTERED BY • HOWATSON + COMPANY, SYDNEY IDEA CREATION • HOWATSON + COMPANY, SYDNEY PRODUCTION • WORK WORKS, MOORABBIN/HOWATSON + COMPANY, SYDNEY/HECKLER, SYDNEY MEDIA • HOWATSON + COMPANY, SYDNEY/PHD, SYDNEY PR • HOWATSON + COMPANY, SYDNEY POST PRODUCTION • WORK WORKS, MOORABBIN/HOWATSON + COMPANY, SYDNEY/HECKLER, SYDNEY

B03/008 • PORTUGAL

PROMOTIONAL ITEM DESIGN TITLE • CO2AT BRAND • AZGARD 9 PRODUCT • CO2AT ENTERED BY • THIS IS PACIFICA, PORTO IDEA CREATION • THIS IS PACIFICA, PORTO/STREAM AND TOUGH GUY, LISBON B08/099 • KENYA

SPECIAL EDITIONS & BESPOKE ITEMS TITLE • LESSO LESSONS BRAND • ROTO & THE MINISTRY OF HEALTH KENYA PRODUCT • POSTNATAL NUTRITIONAL EDUCATION ENTERED BY • OGILVY AFRICA, NAIROBI IDEA CREATION • OGILVY AFRICA, NAIROBI MEDIA • OGILVY AFRICA, NAIROBI PR • OGILVY AFRICA, NAIROBI F03/004 • CANADA

TOYS, EDUCATIONAL & INFANT PRODUCTS TITLE • PARA EXPANSION PACK BRAND • CANADIAN PARALYMPIC COMMITTEE PRODUCT • TOKYO PARALYMPIC GAMES ENTERED BY • BBDO, TORONTO IDEA CREATION • BBDO, TORONTO PRODUCTION • BBDO, TORONTO

B08/053 • SWEDEN

SPECIAL EDITIONS & BESPOKE ITEMS TITLE • SEA LEVEL RE-BOOT BRAND • TRETORN PRODUCT • RAIN BOOT ENTERED BY • FORSMAN & BODENFORS, GOTHENBURG IDEA CREATION • FORSMAN & BODENFORS, GOTHENBURG PRODUCTION • SUPERSTUDIO, BORAS PR • FORSMAN & BODENFORS, GOTHENBURG C01/040 • GERMANY

DIGITAL DESIGN TITLE • STAYBL BRAND • DEUTSCHE PARKINSON VEREINIGUNG E.V. (GERMAN PARKINSON ASSOCIATION) PRODUCT • BROWSER-APP FOR PEOPLE WITH PARKINSON’S DISEASE ENTERED BY • HAVAS GERMANY, DÜSSELDORF IDEA CREATION • HAVAS GERMANY, DÜSSELDORF/HAVAS, NEW YORK PRODUCTION • HAVAS GERMANY, DÜSSELDORF/ HAVAS MEDIA, NEW YORK MEDIA • HAVAS GERMANY, DÜSSELDORF PR • HAVAS GERMANY, DÜSSELDORF POST PRODUCTION • HAVAS MEDIA, NEW YORK

BRONZE AWARDS A01/016 • UKRAINE

CREATION OF A NEW BRAND IDENTITY TITLE • KHORTYTSIA - THE ISLAND OF A MYSTERY BRAND • KHORTYTSIA ISLAND PRODUCT • TOURISTIC PLACE ENTERED BY • BICKERSTAFF.734, KYIV IDEA CREATION • BICKERSTAFF.734, KYIV PRODUCTION • BICKERSTAFF.734, KYIV PR • BICKERSTAFF.734, KYIV POST PRODUCTION • BICKERSTAFF.734, KYIV A03/033 • UNITED KINGDOM

DESIGN-DRIVEN EFFECTIVENESS TITLE • HOPE REEF BRAND • MARS PETCARE PRODUCT • SHEBA PET ENTERED BY • AMV BBDO, LONDON IDEA CREATION • AMV BBDO, LONDON PRODUCTION • FRAMESTORE, LONDON/WE ARE SEVENTEEN, LONDON/INDO PACIFIC FILMS, BALI/ THE GLUE SOCIETY, SYDNEY/FLARE BBDO, LONDON MEDIA • GOOGLE, NEW YORK/MEDIACOM, LONDON PR • FREUDS, LONDON/WEBER SHANDWICK, NEW YORK

LIONS DAILY NEWS / WEDNESDAY / JUNE 22 / 2022

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46 CRAFT TRACK –– WINNERS –– DESIGN

B01/017 • JAPAN

B08/079 • CANADA

POSTERS

SPECIAL EDITIONS & BESPOKE ITEMS

TITLE • BEAUTIFUL MUTATIONS BRAND • THE AD MUSEUM TOKYO/YOSHIDA HIDEO MEMORIAL FOUNDATION PRODUCT • D&AD AWARDS 2021 EXHIBITION IN JAPAN ENTERED BY • DENTSU INC., TOKYO IDEA CREATION • DENTSU INC., TOKYO PRODUCTION • TAKI CORPORATION, TOKYO/AOI PRO. INC., AKASAKA, TOKYO/TONE UP CORP., TOKYO

TITLE • TOUGH TURBAN BRAND • PFAFF HARLEY-DAVIDSON PRODUCT • PFAFF HARLEY-DAVIDSON ENTERED BY • ZULU ALPHA KILO, TORONTO IDEA CREATION • ZULU ALPHA KILO, TORONTO PRODUCTION • ZULUBOT, TORONTO PR • NELSON CONNECTS, TORONTO/SELECT PR, TORONTO C03/012 • USA

B01/093 • BRAZIL

POSTERS TITLE • THE POLYGRAPH BRAND • CNN BRASIL PRODUCT • CNN BRASIL ENTERED BY • ALMAPBBDO, SÃO PAULO IDEA CREATION • ALMAPBBDO, SÃO PAULO PRODUCTION • STUDIO BOREAL, SÃO PAULO/ ESTUDIO BLACK MADRE, SÃO PAULO POST PRODUCTION • COLOSSAL, CURITIBA B01/102 • BELGIUM

POSTERS TITLE • THE PONCHO POSTER BRAND • BRUSSELS MOBILITY PRODUCT • BIKE FOR BRUSSELS ENTERED BY • MORTIERBRIGADE, BRUSSELS IDEA CREATION • MORTIERBRIGADE, BRUSSELS MEDIA • JCDECAUX, BRUSSELS

UX, UI & JOURNEY DESIGN TITLE • CAMERA SWITCHES BRAND • GOOGLE PRODUCT • GOOGLE PIXEL ENTERED BY • GOOGLE, MOUNTAIN VIEW IDEA CREATION • GOOGLE CREATIVE LAB, LONDON PRODUCTION • GOOGLE CREATIVE LAB, LONDON D03/008 • POLAND

EVENT STORYTELLING TITLE • FIRST AID FOR HUMANITY BRAND • BNP PARIBAS & THE POLISH RED CROSS PRODUCT • FIRST AID FOR HUMANITY ENTERED BY • VMLY&R POLAND, WARSAW IDEA CREATION • VMLY&R POLAND, WARSAW PRODUCTION • WARSAW WITCHES ASSOCIATION PR • VMLY&R POLAND, WARSAW POST PRODUCTION • RIO DE POST, WARSAW

B03/084 • CANADA

TITLE • DREAM DROP BRAND • ONTARIO LOTTERY AND GAMING CORPORATION PRODUCT • LOTTO MAX ENTERED BY • FCB CANADA, TORONTO IDEA CREATION • FCB CANADA, TORONTO PRODUCTION • COMMON GOOD, TORONTO/CRUEL, TORONTO, ON MEDIA • MEDIACOM, TORONTO PR • HILL+KNOWLTON STRATEGIES, TORONTO POST PRODUCTION • GRAYSON MUSIC, TORONTO/ COMMON GOOD, TORONTO B05/013 • CANADA

BOOKS TITLE • CIRCULAR DESIGN FOR FASHION BRAND • ELLEN MACARTHUR FOUNDATION PRODUCT • CIRCULAR DESIGN METHODOLOGY ENTERED BY • SID LEE, MONTRÉAL IDEA CREATION • SID LEE, MONTRÉAL/ ELLEN MACARTHUR FOUNDATION, COWES B08/033 • CANADA

SPECIAL EDITIONS & BESPOKE ITEMS TITLE • COLOURS OF PRIDE BRAND • FONDATION ÉMERGENCE PRODUCT • FONDATION ÉMERGENCE ENTERED BY • RETHINK, TORONTO IDEA CREATION • RETHINK, TORONTO POST PRODUCTION • GRAYSON MUSIC, TORONTO B08/040 • TURKEY

SPECIAL EDITIONS & BESPOKE ITEMS TITLE • CAP THE TAP BRAND • RECKITT-FINISH PRODUCT • DISHWASHER DETERGENT ENTERED BY • HAVAS TURKEY, ISTANBUL IDEA CREATION • HAVAS TURKEY, ISTANBUL PRODUCTION • DEPO FILM, ISTANBUL/3K1A MUSIC, ISTANBUL/ FORMUL DESIGN, ISTANBUL/MASTER MODEL, TURKEY

ENTERED BY • JOE PUBLIC UNITED, JOHANNESBURG IDEA CREATION • JOE PUBLIC UNITED, JOHANNESBURG PRODUCTION • JOE PUBLIC UNITED, JOHANNESBURG

F02/008 • PORTUGAL

LIFE,FASHION,LEIS,SPORTS&OUTDOOR TITLE • CO2AT BRAND • AZGARD 9 PRODUCT • CO2AT ENTERED BY • THIS IS PACIFICA, PORTO IDEA CREATION • THIS IS PACIFICA, PORTO/STREAM AND TOUGH GUY, LISBON

F02/025 • FRANCE

LIFE,FASHION,LEIS,SPORTS&OUTDOOR TITLE • THÉO CURIN X LACOSTE BRAND • LACOSTE PRODUCT • LACOSTE ENTERED BY • BETC, PARIS IDEA CREATION • BETC, PARIS PRODUCTION • GENERAL POP, PARIS

F02/031 • SOUTH AFRICA

LIFE,FASHION,LEIS,SPORTS&OUTDOOR D04/017 • UKRAINE

PROMOTIONAL ITEM DESIGN

BRAND • CHICKEN LICKEN PRODUCT • CHICKEN LICKEN

TITLE • NUGEN

SPATIAL & SCULPTURAL EXHIB & EXP

BRAND • COLGATE

TITLE • MOTHERLAND PRIDE BRAND • KYIVPRIDE PRODUCT • KYIV PRIDE EVENT ENTERED BY • SAATCHI & SAATCHI UKRAINE, KYIV IDEA CREATION • SAATCHI & SAATCHI UKRAINE, KYIV

PRODUCT • TOOTHBRUSHES ENTERED BY • VMLY&R, CAPE TOWN IDEA CREATION • VMLY&R, CAPE TOWN PRODUCTION • STREET TALENT AGENCY C/O DISCO CREATIVES, CAPE TOWN

E03/007 • AUSTRALIA

OTHER FMCG & CONSUMER DURABLES TITLE • COFFEE SCRUB BRAND • 7-ELEVEN PRODUCT • COFFEE SCRUB ENTERED BY • CHEP NETWORK, MELBOURNE IDEA CREATION • CHEP NETWORK, MELBOURNE PRODUCTION • CHEP NETWORK, MELBOURNE MEDIA • PHD AUSTRALIA, MELBOURNE PR • CHEP NETWORK, MELBOURNE

F04/006 • USA

MEDICAL PRODUCTS TITLE • SICK BEATS BRAND • WOOJER PRODUCT • SICK BEATS BY WOOJER ENTERED BY • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK IDEA CREATION • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK

E04/009 • GERMANY

POST PRODUCTION • BANDIT, NEW YORK

HEALTHCARE TITLE • FREEDOM GRAMS BRAND • AROYA PRODUCT • AROYA ENTERED BY • SERVICEPLAN GERMANY, MUNICH IDEA CREATION • SERVICEPLAN GERMANY, MUNICH PRODUCTION • OFF FILMS, MÜNCHEN/86TALES UG, BERLIN PR • DIGENNARO COMMUNICATIONS, NEW YORK F01/001 • USA

CONSUMER TECHNOLOGY & HOMEWARE TITLE • TENO BRAND • LUMIO PRODUCT • TENO SPEAKER ENTERED BY • LUMIO, SAN FRANCISCO IDEA CREATION • LUMIO, SAN FRANCISCO PRODUCTION • LUMIO, SAN FRANCISCO F01/002 • SOUTH AFRICA

CONSUMER TECHNOLOGY & HOMEWARE TITLE • SOULFUEL™️ SAFE LAMP™️

LIONS DAILY NEWS / WEDNESDAY / JUNE 22 / 2022

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SCREENING SCHEDULE

CANNES LIONS 2022

The Work & Awards Hub Screening Room 1

The Work & Awards Hub Screening Room 2

Screening Schedule Classic Track - Film Lions

Screening Schedule Craft Track - Film Craft Lions

Monday 20 June

11:00-12:00

A01. Food & Drink

12:00-13:15

A02. Consumer Goods

Film Craft Lions Shortlist

11:00-19:00

A03. Healthcare A04. Automotive 13:15-15:00

A05. Retail A06. Travel/ Leisure

15:00-19:00

Film Craft Lions Shortlist

09:00-19:00

A07. Media/ Entertainment

A08. Consumer Services/ Business to Business A09. Not-for-profit/ Charity/ Government

Tuesday 21 June 09:00-12:15

Tuesday 21 June

D01. Screens & Event

Wednesday 22 June Film Craft Lions Shortlist

09:00-19:00

Thursday 23 June Film Craft Lions Shortlist

09:00-19:00

D02. Micro-film 12:15-14:45

D03. New Realities E01. TV/Cinema Film

14:45-19:00

E02. Online & viral Film

Friday 24 June 09:00-19:00

Film Craft Lions Shortlist

Wednesday 22 June 09:00-12:15

F01. Local Brand F02. Challenger Brand

12:15-15:00

F03. Single-market Campai

15:00-19:00

F04. Social Behavior

Thursday 23 June 09:00-19:00

Film Lions Shortlist

Friday 24 June 10:00-16:00 Film Lions Shortlist at the Debussy Theatre

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To find out when your work is screening come and talk to us at the Awards Hub desk.

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SCREENING SCHEDULE

CANNES LIONS 2022

The Work & Awards Hub: Screening Room 3 Screening Schedule Entertainment Track Monday 20 June 11:00-13:30

Entertainment Lions Shortlist

13:30-16:00

Entertainment Lions for Music Shortlist

16:00-19:00

Entertainment Lions for Sport Shortlist

Tuesday 21 June 09:00-12:20

Entertainment Lions Shortlist

12:20-15:40

Entertainment Lions for Music Shortlist

15:40-19:00

Entertainment Lions for Sport Shortlist

Wednesday 22 June 09:00-12:20

Entertainment Lions Shortlist

12:20-15:40

Entertainment Lions for Music Shortlist

15:40-19:00

Entertainment Lions for Sport Shortlist

Thursday 23 June 09:00-12:20

Entertainment Lions Shortlist

12:20-15:40

Entertainment Lions for Music Shortlist

15:40-19:00

Entertainment Lions for Sport Shortlist

Friday 24 June 09:00-12:20

Entertainment Lions Shortlist

12:20-15:40

Entertainment Lions for Music Shortlist

15:40-19:00

Entertainment Lions for Sport Shortlist

To find out when your work is screening come and talk to us at the Awards Hub desk.

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Cannes Beach Party Looking forward to seeing our members at Rado & La Mandala Beach tomorrow at 22:00.

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