LIONS DAILY NEWS
TUESDAY JUNE 21 / 2022
IN PRINT AND ONLINE - LIONSDAILYNEWS.COM - PUBLISHED BY BOUTIQUE EDITIONS
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LIONS DAILY NEWS
TUESDAY JUNE 21 / 2022
IN PRINT AND ONLINE - LIONSDAILYNEWS.COM - PUBLISHED BY BOUTIQUE EDITIONS
TODAY’S SEMINARS 10.00 TALENT
BACK TO THE CREATIVE FUTURE – THE FIGHT FOR GREAT TALENT LINKEDIN/LUMIERE
10.30 DATA/TECH & INNOVATION
THE NFT REVOLUTION AND WHAT IT MEANS FOR BRANDS VAYNERX/DEBUSSY
11.30 DE&I
HARRIS REED – FLUIDITY IS THE FUTURE OF CREATIVITY EDELMAN/DEBUSSY
12.00 CREATIVE EFFECTIVENESS/ BUSINESSS TRANS.
QUESTION EVERYTHING DISNEY ADVERTISING AND HYUNDAI/LUMIERE
12.30 DE&I/DATA/TECH & INNOVATION
WHO DO YOU WANT TO BE IN THE METAVERSE R/GA/DEBUSSY
13.30 DATA/TECH & INNO.
INSTACART CEO FIDJI SIMO IN DEEP CONVERSATION:WHY, HOW AND WHAT?
‘Traffic-stopping’ billboard takes Outdoor for Havas THE WINNER of the 2022 Outdoor Grand Prix is ‘Liquid Billboard’, an adidas campaign created by Havas Middle East, Dubai. Explaining why the adidas campaign beat off Gold Lions-winning work from the likes of Pepsi, Netflix and Burger King, jury president Eugene Cheong, chief creative officer of DDB Asia, described it as “the kind of spectacle that stops traffic”. ‘Liquid Billboard’ was built around the insight that vast numbers of women in the Middle East feel uncomfortable swimming in public (88% in the region compared to 32% worldwide). The campaign involved build-
OUTDOOR JURY PRESIDENT EUGENE CHEONG
ing a huge 3D billboard in which women could swim. Women of any shape, ethnicity or ability were invited to swim in the billboard, in the
process becoming ambassadors for the brand’s new inclusive swimwear collection. Amplified across a range of digital and outdoor activations, the ‘Liquid Billboard’ campaign sparked a global conversation in 60 countries and generated $6m in earned media. Cheong said: “For me, this campaign said ‘adidas, welcome back to the game’. For too long, they sat on the sidelines while Nike ran rings around them.” All told, the jury awarded 12 Gold Lions to 10 different campaigns. The US dominated, but there were wins for Brazil, Argentina, Poland/ Netherlands and Singapore/ Malaysia. Asked TURN TO PAGE 4
INSTACART/DEBUSSY
14.00 BUSINESS TRANSFORMATION
CREATIVITY AS A FORCE FOR GROWTH P&G/LUMIERE
Jury votes for ‘Elections Edition’
14.30 SUSTAINABILITY
BY 2030 EVERY AD WILL BE A GREEN AD ADVERTISING ASSOC & CANNES LIONS/DEBUSSY
15.00 DATA/TECH & INNOVATION
REIMAGINING SEARCH – ANY WAY, ANYWHERE GOOGLE/LUMIERE
15.30 DE&I
HISPANIC STARS – THE TALENT AND MARKET OPPORTUNITY WE ARE ALL HUMAN AND INTERPUBLIC GROUP/DEBUSSY
16.15 DE&I/CALL TO ACTION
IT’S NOT THE TIME TO PAT OURSELVES ON THE BACK UNSTEREOTYPE ALLIANCE/ DEBUSSY
PRINT & PUBLISHING JURY PRESIDENT NATALIE LAM
A LEBANESE newspaper that decided not to publish its hotly anticipated elections edition is the winner of the 2002 Print & Publishing Grand Prix. Jury president Natalie Lam, chief creative officer of Publicis Groupe APAC & MEA, said Impact BBDO Dubai’s disruptive work on behalf of An-Nahar Newspaper “cut through the clutter and sent a strong message to its market”. The decision to cut a key edition was taken against a backdrop of political volatility, with the incumbent Lebanese government seeking to
delay elections. One reason cited by politicians was a lack of paper and ink — so the AnNahar Newspaper dropped an edition and sent its supplies to the government printer. This helped ensure the elections kept to schedule. “We wanted to support a big idea that would make print exciting for the next generation of creatives coming through,” Lam said. “‘The Elections Edition’ was bold, fresh and simple.” Lam was initially worried about print’s ability to stand out as a medium in a fragmented and TURN TO PAGE 4
CREATIVITY IS CRITICAL FOR GROWTH
ONE OF the things about the Cannes Lions Festival over the years is that, although creativity remains at its heart, how that creativity shows up is constantly changing. For decades from our launch in 1954 it was a Film Advertising Festival, only adding a Print category in 1992, much to the horror of the delegates that year. But tomorrow night in the Lumiere Theatre we will be presenting the winners from Lions that show just how far creativity has reached into every aspect of modern communications. The Creative Strategy Lions, Creative Commerce Lions, Innovation Lions and Creative Business Transformation Lions will all show just what creativity can do for any organisation, and how critical it is for growth. But the biggest story of this week is surely the dramatic growth in entries to our Creative Effectiveness Lions. This year saw an 83% increase, many them entered by brands themselves, which must be the ultimate proof that the tiresome arguments between effectiveness and creativity might finally be over. Given the choice between the creativity and effectiveness, the smart marketer will have both. I hope you will find the time to go to at least one award show: they really are what this week is all about.
PHILIP THOMAS
TrueX and Gimbal are now Join us at Le Majestic Hotel to celebrate the new Infillion with a week of creative experiences, tech innovation and networking.
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VML Y&R’s killer concept wins top prize for Health & Wellness THE WINNER of the 2022 Health & Wellness Grand Prix is ‘The Killer Pack’ from Indian agency VML Y&R. The product, made by Maxx Flash, is a small, biodegradable packet that kills mosquitoes outdoors by destroying their eggs. Simply by leaving the pack in the trash bins, rubbish
HEALTH & WELLNESS JURY PRESIDENT PATRICIA CORSI
‘The Killer Pack’ is brilliant on so many levels’
PATRICIA CORSI
dumps, puddles and garden ponds where the insects breed, it has already made a significant difference to
insect-borne malaria cases across India. Announcing the award, Health & Wellness jury president Patri-
“’The Killer Pack’ is brilliant on so many levels. It uses existing pesticides, it doesn’t harm other species and it’s extendable to other regions of the world plagued by mosquitoes. All the jury felt very strongly about the product and the campaign’s potential to save lives.” Corsi also reported that there had been significant growth in the number of submissions to the Health & Wellness category. “We were very happy to see so many entries,” she added. “But perhaps the most significant thing is that all five continents were represented among the entries. We awarded Health & Wellcia Corsi, Bayer Consumer ness Gold Lions to Asian, Health’s chief marketing South American, North and digital officer, and chief American and European information officer said: agencies.”
MND book banks Pharma Grand Prix VML Y&R won its second Grand Prix yesterday for ‘I Will Always Be Me’, which took the top honour in the Pharma category. The camPHARMA JURY PRESIDENT BRETT O’CONNOR
paign by VML Y&R New York for Dell Technologies aims to give people with motor neuron disease (MND) the words to express
what they are experiencing and preserve their voices. Announcing the award, Pharma jury president Brett O’Connor, executive
The thing is that it buys precious time for seriously ill people
BRETT O’CONNOR
creative director of VCCP Health, said: “It’s a brilliant project that leverages AI alongside a book of common phrases to massively reduce the amount of time and effort that people with MND have to spend in order to make a ‘bank’ of their voice for when they lose the ability to speak.” MND is a terminal illness that ul-
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timately destroys people’s ability to speak. Banking a person’s voice helps them to communicate in the later stages of the disease, but it typically takes three months and requires 1,600 phrases to be banked in order to accurately replicate a voice. VML Y&R worked with author Jill Twiss to create a short story that people with MND can read to their loved ones. As they read, the system seamlessly banks their voice. All the syllables needed to create a copy of their voice are contained in the book. “This is such a touching story that really hits you in the feels,” O’Connor added. “For me and all the jury, the important thing is that it buys precious time for seriously ill people by condensing what used to take three months into 30 minutes.”
LIL SUGAR HAS 150 PROBLEMS BUT LOSING AIN’T ONE SUEANN Tannis, senior director, Integrated Communications at the United Nations Foundation, and president of the Lions Health Grand Prix for Good announced at a press conference yesterday that Lil Sugar – Master of Disguise by Hip Hop Public Health, had won the Grand Prix. The campaign, which uses rap to get its message across to both vulnerable kids and adults, is about fighting the fact that sugar has 150 different names, an obvious ploy by the industrial food industry to hide how much sugar it is putting in processed foods, despite its health risks. “Alongside the many praiseworthy aspects of this hugely important campaign, I’d like to say a word about the genuine inclusivity and diversity of my fellow jurors and thank them for giving me a great judging experience,” Tannis said. “We were judging entries based on equality, justice, inclusiveness and use of technology, among other criteria, and we all agreed that Lil Sugar is a phenomenal piece of work that challenges our assumptions about what’s in our food, and using rap and rappers from the early days of the genre to get kids and adults on board was a master stroke. Lil Sugar has already been seen by three million students across 5,000 schools in the New York area, and it’s eminently scaleable, plus it can adopt any kind of music to reach out to different demographics.”
SUEANN TANNIS
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Dentsu makes history for Vice in Radio & Audio
THE WINNER of the 2022 Radio & Audio Grand Prix is ‘The Unfiltered History Tour’, a thought-provoking campaign for Vice Media by Dentsu Creative Bengaluru/Mumbai/ Gurgaon. Jury president Mariana O’Kelly, global executive creative director at Ogilvy, said the campaign was “brave, disruptive and articulated the best value in the world, which is the truth”. ‘The Unfiltered History Tour’ centres on 10 iconic artefacts currently located in the British Museum that have been plundered from their homelands. It takes the form of a podcast series and interactive mo-
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RADIO & AUDIO JURY PRESIDENT MARIANA O’KELLY
bile experience in which the true stories of how these objects ended up in the British Museum are told. The objects featured include the Benin Bronzes and the Rosetta Stone. To use the Tour, visitors to
the British Museum point their phones at the objects in question and unlock the multimedia content via an augmented-reality feature. The stories are brought to life by experts with a connection to the homeland of the disputed objects. O’Kelly said the Radio & Audio category had demonstrated high levels of innovation in 2022, with entries drawn from gaming, NFTs, podcasts and WhatsApp as well as radio. “We wanted to celebrate the widest possible selection of work to make sure we open this category up,” she added. “Our list of winners reflects this diversity of approach.”
‘TRAFFIC-STOPPING’ BILLBOARD TAKES OUTDOOR FOR HAVAS
to comment on sector trends, Cheong said: “The jury discussed the fact that a lot of brands want to be seen to be doing good. But consumers can spot bullshit from 100 paces. So it’s important not to do good just for the sake of appearances or to jump on a bandwagon.” JURY VOTES FOR ‘ELECTIONS EDITION’
fast-moving landscape, “where all the talk is of NFTs and the metaverse”. She added: “But there was a lot of inspiring, powerful and beautiful work on show.” The Print & Publishing jury awarded six Gold Lions to four distinct campaigns. As in Outdoor, ‘Better With Pepsi – McDonald’s’, from OMD New York, picked up three.
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HESS icon turned political activist Garry Kasparov used his Cannes Lions platform to call for unwavering support for Ukraine in its war with Vladimir Putin’s invading Russian army. Denouncing the Russian president as “evil”, he called on delegates to play their part in defending freedom. “What is at stake is not just Ukraine, but the existence of the kind of world we live in.” Russia-born Kasparov has been a vocal opponent of Putin for the last 20 years. “How did I know he was a problem? Because I listened to what he said. The way he talked about spheres of influence and the Soviet Collapse persuaded me that democracy was in danger. The thing about dictators is that they lie about what they have done, but they often tell us exactly what they plan to do.” Kasparov retired from chess in 2005 and turned his attention to pro-democracy activism. “Friends told me it was a mistake because chess is black and white but politics is grey. But to me what is happening in Ukraine is black and white.” In terms of what Cannes Lions delegates can do to support the Ukraine effort, Kasparov said the key is to maintain pressure on politicians to see the war through to the end. “Putin has moved to a hybrid strategy which combines military with diplomacy. As the war drags on and there are stories about the energy crisis or disruption to food supplies, it is important not to be dismayed. We need to deliver a message of hope, resilience and defiance to
the public, so that they continue to put pressure on their politicians to act.” During his talk, Kasparov shared a film featuring Ukraine’s minister of foreign affairs Dmytro Kuleba in which he urged Cannes Lions delegates to support the Ukraine brand, which stands for “bravery, courage and the future”. Echoing Kasparov, he said: “Russian propaganda is strong, but your creativity is stronger.” Kasparov was introduced to a packed Lumiere audience by Richard Edelman in a session entitled Garry Kasparov On The Imperative For Brands To Act Now, hosted by Edelman Data & Intelligence yesterday. Edelman’s data on brand trust and his call for a multi-pronged ‘Regain Ukraine’ initiative — in partnership with Ukraine’s government — will be covered in a later issue of the Lions Daily News.
‘Chess is black and white but politics is grey’ GARRY KASPAROV
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Dentsu targets ‘brands who want a voice in pop culture’
DENTSU International, the global arm of Japanese holding company Dentsu Group, came to Cannes Lions with all creative guns blazing as it launched what it says is an integrated creative network of what the future should look like. Called Dentsu Creative, this new subsidiary will effectively merge Dentsu’s different creative units, including dentsuMB, 360i and Isobar, to produce a unified single creative division. This new enlarged unit will inject clients’ creativity needs into all parts of the marketing-and-advertising chain, including media, technology, data analytics,
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first,” said Wendy Clark, Dentsu’s global CEO, on a panel called Designing A Global Creative Network For 2022 And Beyond. Clark, who hit the headlines in 2020 when she left her job as president/ CEO at DDB Worldwide for her current position, was joined on the Cannes Lions stage by Fred Levron, Dentsu’s global chief creative officer, whom she had poached from FCB. Clark reminded the audience that Dentsu’s Japanese owners went on a massive spending spree in the 2010s, including the customer experience man- $4.9bn spent on the media agement (CMX) and enter- giant Aegis Group. tainment. “This is a world Dentsu recently conducted DENTSU GLOBAL CEO WENDY CLARK
a survey with 500 CMOs, 75% of whom said the siloed way creative agencies were currently set up was not fit for purpose. In response, Clark said, Dentsu wanted to make a difference. “We want to be the most integrated creative network in the world.” Levron explained the vision behind Dentsu Creative: “We asked ourselves, ‘If you had to create a brand new creative network in 2022, what would it look like, having in mind how the world works today and for years to come?’ I want creativity to be the biggest asset that we have.” Levron became responsible for turning that ambi-
tion into a reality. “The way we see creative is different compared to everywhere else.” What would distinguish Dentsu from rival holding companies like the UK’s WPP, Omnicom and IPG in the US and France’s Groupe Publicis, he continued, would be its Japanese heritage. “And the fact that we understand the media landscape more than anyone else,” he added. Additionally, he and Clark said that brands should be able to rely on entertainment, as well as advertising, for their marketing messages. “We want to be the leader for brands who want a voice in pop culture,” Levron said. “It is time for brands to create IP, to move from TV ads to TV shows. We will be known for creating content.”
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Completing your creative puzzle. 01.
Creative idea
02.
Access to Source | shots | Slate
03.
Research
04.
Building the treatment
05.
The Pitch
06.
Winning the job
Become a member
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Whatever the season, there’s a reason. New Zealand.
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‘There’s no time left. We all have to act to save the Earth’ AS POET, actor and activist David Bianchi said in a passionate opening address at the New Zero World debate: “It’s Not Climate Change, It’s The Everything Change” — also the title of the session. Introducing the panelists, Natalia Vega-Berry, founder of The Global Brain, asked Txai Suruí, founder of the Movement of Indigenous Youth of Rondonia, to explain what was going on in the Amazon rainforest. “Our reality is that the Amazon is being stolen and burnt and within our lifetimes it will become a desert,” Suruí said. “The brutal deaths of Dom Phillips and Bruno Pereira are
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just the latest example of the invasion of our lands by murderous people who only want to destroy and plunder this precious resource. But the climate of the whole planet depends on the health of the Amazon and the climate emergency is real. Our oceans have never been more acidic and their levels have never been higher. The creative community can no longer pretend that it isn’t part of the problem — and it could be part of the solution.” Michael Tracy, chairman of The Global Brain Foundation, admitted that discussions about climate change was not reaching
TXAI SURUÍ, FOUNDER OF THE MOVEMENT OF INDIGENOUS YOUTH OF RONDONIA
the hearts and minds of the public: “The reason why we chose the phrase ‘the Everything Change’ is that there is not going to be a definable tipping point and that’s because there are a million tipping points every day. The ice caps melting is happening all day, every day; tornadoes that used to touch down for a couple of minutes now do so for hours, and the resulting destruction is enormous.” He added: “There were always forest fires, but now they’re accompanied by 80mph winds and fire crews can do nothing except get out of the way and let them consume whatever’s in their path. So we’re asking the advertising industry to use its reach and its power to persuade and make people realise that there is no time left. We all have to act to save the Earth.”
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Zelenskyy calls on creatives to join the fight for freedom OLEG Tomin, creative director/director of advertising agency Bart&Fink, recently had the word “give” etched on his skin. It was his first-ever tattoo. For the Ukrainian creative, the word is also a call to action for the global creative community to give whatever it can to help war-torn Ukraine retaliate against the Russian invasion that stunned the world in February. Tomin was speaking during yesterday’s Creativity Under Bombs panel session, where he was joined by other Ukrainian creatives from the worlds of music, marketing and media, as well as by Ukraine’s president, Volodymyr Zelenskyy, who sent an exclusive video message. Zelenskyy said he could not think of a better place from which to send that message than the Cannes Lions International Fes-
VOLODYMYR ZELENSKYY: “THE END OF THIS WAR DEPENDS ON THE WORLD’S ATTENTION”
tival of Creativity, where the global creative community normally gathers to exchange ideas on how brands can better reach consumers. Ukraine’s fight for global democracy re-
quires creatives to urge the world to give their time, he said. “The end of this war depends on the world’s attention,” he added. Zelenskyy’s appeal to the international creative com-
munity to use their skills to help Ukraine fight for its freedom resonated with Tomin, whose family’s life has been destroyed by Russian bombs. And having been deeply moved by his
MeToo still here for you… and you MORE than 10 years before ‘MeToo’ became a viral hashtag, Tarana Burke was using the term to reach women of colour who had survived sexual violence. While she recognised the powerful empathy of the phrase, she had no idea that it would later be claimed by women all over the world and, ultimately, become a catalyst for global change. Yesterday’s panel, 5 Years Later – MeToo In 2022, saw Burke, founder and chief vision officer for the MeToo movement discuss with Susan Credle, FCB’s global chair and global chief creative officer, how the movement has evolved
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— and where it is headed. “I founded the MeToo movement in Alabama in the early 2000s,” Burke said. “It was a grass roots, community-driven movement that was about healing in action for those that had suffered sexual violence. It grew incrementally over the years.” The hashtag took off in 2017, when Alyssa Milano tweeted it following a conversation with someone who knew of Burke’s work. But Burke wasn’t fazed by the new and evolving ownership of her idea: “I could have spent a long time fighting for credit, but that makes it all about me. You can call
METOO’S TARANA BURKE (LEFT) IN CONVERSATION WITH FCB’S SUSAN CREDLE
neighbours sharing what little they had with his family, he said it was that “brilliant act of giving” that prompted him to acquire his first-ever tattoo. Despite having no media budget, co-panelist Pasha Vrzheshch, co-owner and creative director of Kyivbased Cannes Lions winner Banda Agency, said his company recently asked the international media community to give free space for the ‘Be Brave Like Ukraine’ campaign it created for Zelenskyy’s government. The campaign is already yielding results, having appeared on a variety of major platforms, including New York City’s Times Square. Vrzheshch urged Lions’ delegates to help maintain that momentum. Another panel speaker was singer-songwriter Jamala — real name Susana Jamaladinova — who won the Eurovision Song Contest for Ukraine in 2016. She appealed to artists to give their voice in protest. “I ask artists not to be silent,” she said.
it MeToo, you can call it ‘survivor justice’… I am here to do this work.” She added: “Eventually, I got thrust on to the international stage. Although there was a lot of celebrity focus, there were still a lot of questions from normal people, asking: ‘What do I do now we are talking about this?’ My message was: ‘I see you, survivors’ — and to try to keep the focus on the people.” Closing, Burke pushed back against attempts to catalogue the movement’s overall effectiveness: “Please resist the urge to launch campaigns that ask what MeToo has done in the last five years. I want you to tell a different story — what MeToo has made possible.”
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inclusivity The Blueprint for Creativity in Health
WEDNESDAY 22 JUNE 12:00, THE FORUM
How to engage with the most diverse audience in the world? Tianna Bartoletta
gOLD-WINNING OLYMPIAN
Claire Gillis
ceo vmly&r health
Walter Geer
chief experience DESIGN officer VMLY&R HEALTH
#WPPCannes
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‘The consumer will shape future of advertising, not the industry’ WITH ad budgets shifting to new mediums to align with new ways of reaching targeted consumers, many advertisers are struggling to embrace novel ad practices and formats effectively, delegates heard at a panel hosted by Infillion on Tuesday. However, new solutions are emerging, underpinned by smart use of data and more effective partnerships. The in-depth debate featured Jessica Hogue, general manager measurement and industries, Innovid; Kate Brady, global head of media innovation and partnership development at PepsiCo; Allison Clarke, head of client development at Vizio Ads; and Alex Chatfield, vicepresident, marketplace development at Xandr. Moderator was Lauri Baker, senior vice-president, Partnerships, Infillion. Infillion is the new name for ad tech firm Gimbal following its acquisition of true[X], which aligns with its
MODERATOR LAURI BAKER OF INFILLION (LEFT); INNOVID’S JESSICA HOGUE; VIZIO ADS’ ALLISON CLARKE; XANDR’S ALEX CHATFIELD; AND PEPSICO’S KATE BRADY
mission to solve fragmented market challenges. Baker kicked off with the provocation that “the consumer will shape the future of advertising, not the industry”. Vizio’s Clarke responded: “Everything that we do is consumer first. We own the hardware and the data that runs through it. We remain very careful about how we
work with partners on our home screen.” “We are uber-focused on engagement as something we are trying to explore and innovate around,” PepsiCo’s Brady said. “The media landscape is so fragmented, people are skipping through content, so we are looking for new ways to find consumers and engage with them.”
The audience heard that brands can no longer repurpose creative from one medium to another, the clearest example being traditional TV versus CTV. The panel agreed that the streaming revolution requires a dynamic response. “Our omni-channel marketing platform was invented to transform the TV experience,” Innovid’s Hogue said.
Café has positive impact on Cannes THE HAVAS Café has become a veritable institution at Cannes Lions, but this well-loved resource isn’t afraid of change. “This year, we’re leading with a sustainable message,” chief communications and CSR officer at Havas Group, Lorella Gessa, said. “The Café for 2022 is our greenest yet. The structure is built from sustainable materials that we plan to recycle in future years, reflecting our Havas Positive Impact programme. The message also continues in the content we are promoting — we have panels on everything from greenwashing to diversity.” Hosting Lions delegates
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and the broader Havas and Vivendi family since 2006, the meeting, networking and entertainment space has evolved from a tiny terrace welcoming Havas
The Café for 2022 is our greenest yet
LORELLA GESSA
people into an industry influencer in its own right. Nobel prize winner, geographer, ecologist and global ecosystems expert Wolfgang Cramer will speak at the Café at 17.00
HAVAS GROUP’S LORELLA GESSA
“She explained how Innovid, which inserts interactive objects into video across a wide range of channels, was transforming access to consumer insights in myriad ways. “There has been a tension about creating multiple versions of creative — and a tendency to cut up and repackage the original ad. That comes from a reluctance to have more production costs too. The tech is moving to respond to that.” Chatfield of Xandr, the advertising and analytics subsidiary of Microsoft, said that increasingly sophisticated consumers were a positive thing. “One benefit of the pandemic has been consumers getting used to using QR codes, and are now able to engage with creative in that way. The even more interesting engagement type that is coming is voice. You can already talk to your TV, but to be able to engage with TV and talk to a creative is really interesting. It will create really interesting data.” Baker concluded: “The future is about engagement, not impressions.”
today about environmental risk; while Italian artist Dario Tironi is in residence all week, creating four sculptures of heads from waste collected along the Croisette for Havas’ ‘Face Our Waste’ campaign. “We are also fundraising for local NGO NaturDive which protects marine ecology. We’ll be offsetting carbon generated by our travel to Cannes by contributing to another NGO, Pure Project, which focuses on reforestation,” Gessa added. “It’s my last year managing the Havas Café and I’m going to miss it — but I’m taking on the challenge of becoming chief communications officer for our parent company Vivendi — which will be an exciting new adventure.”
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FOCUS ON ASIA 17
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From gaming and the metaverse to AI and data, the technological revolution is happening now and has left the creative industry asking: ‘How can creativity be used to integrate technology into purpose-driven ideas with impactful results?’ By Angel Guerrero, founder, president and editor in chief of Adobo Magazine
ASIAN AGENCIES WEAVE TECH INTO PURPOSE
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REATIVITY — be it in data, technology, strategy, media, etc. — will be the centre of gravity,” David Droga once said regarding the shift of Accenture Interactive into Accenture Song. “This new destination is about further connecting and leveraging our collective powers to bring to life the unlimited potential of creativity, tech and data.” The potential that the collaboration of technology and creativity holds is endless. And the advertising industry is not only paying attention; it’s using it to develop and apply ideas that will create positive change. Here are some campaigns from
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Asian agencies that show just how powerful technological innovations driven by creative ideas can be. ‘THE COST OF BULLYING’ FOR SAMSUNG BY CHEIL HONG KONG With the rise of gaming in China also came the rise of cyberbullying. So, Samsung wanted to make these bullies pay for their actions — literally. To address this serious issue, Cheil Hong Kong and Samsung worked with one of the country’s biggest game developers on their idea to tackle the issue: hack Magic Quest. With ‘The Cost of Bullying’ campaign, in-game prices soared every time any bullying was detected. The result? Over a million users guilty of bullying had to pay up
and reports of in-game bullying dropped by 40% over the twoweek hijack of this year’s biggest game, effectively making a real change in the toxic patterns that could be found in gaming culture. ‘THE NOMINATE ME SELFIE’ FOR POLITICAL SHAKTI AND THE TIMES OF INDIA BY FCB INDIA To address the severe underrepresentation of women in state parliaments, even though women make up half of the grassroots political workers in India, Political Shakti — a pressure group campaigning for more women in politics — and The Times of India partnered with FCB India to take to social media for their message to be heard.
20/06/2022 19:59
Meet
RTL AdAlliance www.rtl-adalliance.com
*Hé les Pubs ! Découvrez RTL AdAlliance LIONS_2006_Ads.indd 18
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FOCUS ON ASIA 19
LIONS DAILY NEWS
that’s the halfway point between their two locations. With this feature, compromising and figuring out the best way to cut traffic time down when you’re making plans with your loved ones has never been easier. Technology, after all, is best when it’s used to make and nurture connections.
Working with 140 NGOs with a reach of 45,000 villages, Shakti and The Times of India asked female party leaders everywhere to send their Nominate-me-selfies — complete with their list of achievements and qualifications — to local party leaders via WhatsApp. And before they knew it, their use of the social media age’s ubiquity has turned the campaign into a movement as the initiative shone a bigger light on the situation, not only amplifying the conversation but also resulting in an all-time-high of elected women legislatives rising by 25%. ‘THE UNFILTERED HISTORY TOUR’ FOR VICE WORLD NEWS BY DENTSU WEBCHUTNEY GURGOAN, INDIA The most famous narratives in history are the ones written through a colonial lens — and that’s especially true in the case of The British Museum, the home to over eight million stolen artifacts from around the world and biggest receiver of potentially looted objects. So, to combat the imperial perspectives that form history as the world knows it, Vice World News and Dentsu Webchutney came up with The Unfiltered History Tour. Through Augmented Reality in Instagram Filters, visitors of the museum were able to learn about the artifacts directly from experts from the piece’s country of origin just by scanning disputed museum
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artifacts. The feature is not only an immersive audio-visual experience that visitors can enjoy, but it effectively reclaims the history of cultures that the museum has stolen from and started a worldwide conversation on post-colonialism and to whom history really belongs.
The Cost of Bullying
‘SAKAY HALFWAY’ FOR SAKAY. PH BY MULLENLOWE TREYNA What’s the biggest challenge of dating in Metro Manila? Anyone who’s ever dated someone far away from them in the city knows the answer: it’s the traffic. So, to address the logistical nightmares that Manila traffic imposes on relationships, Sakay.ph and MullenLowe Treyna came up with Sakay Halfway. Sakay Halfway uses GPS tracking and real-time traffic reports to give couples — or whoever wants to meet up — a pinned destination
“This current work from the Asia region quite clearly uses technology with a purpose, and creativity with a heart”
ANGEL GUERRERO
‘CAMOUFLAGE AGAINST THE MACHINES’ FOR UNLABELED AND NEXUS BY DENTSU INC., TOKYO With the rise of technology came the rise of AI-powered surveillance cameras. While this was done with the intention to combat crime, it also poses the many threats that come with compromising people’s privacy and basing identity solely on appearance. So, Unlabeled partnered with NexusVII to create the perfect collection for addressing this problem: ‘Camouflage Against the Machines’. The clothing line consists of items with camouflage that was specifically designed to deceive AI. Using a technological technique called Adversarial Examples which makes AI misclassify objects, the team behind the collection has successfully created designs that confuse AI and make the people wearing them indistinguishable. The campaign’s innovative approach to helping people survive a surveillance society is a perfect example of how creativity-driven ideas can take technological advancements and make them work for the people instead of against them. Running through these recent examples of work from Asian agencies, we can see that purposedriven results are the objective — with creative use of technology the enabler. Creativity is very much the “centre of gravity” here. What’s most striking is that the kind of technology being used is not the most expensive or cuttingedge, but it is the most appropriate. ‘Nominate Me Selfie’ is perhaps the most simple of all — using no-frills smartphones and WhatsApp — to generate change. ‘Unfiltered History’ uses Instagram Filters and AR. Even more technical applications such as ‘The Cost of Bullying’ is only as complex as it needs to be. There are no frills in any of the work. This current work from the Asia region quite clearly uses technology with a purpose, and creativity with a heart.
21/06/2022 09:17
Magnite is anywhere in the world & on any screen.
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20/06/2022 16:44
Advertising ↪ has a bias problem. Join Issa Rae in conversation with:
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LIONS DAILY NEWS
Aldo Quevedo
Arelene Armenteros
Checha Agost and Tanya de Poli
Diego Wallach
Elias Weinstock
Flor Leibaschoff
Guillermo Bernal
Gustavo Sarkis
Gustavo Lauría
Ingrid Otero-Smart
Jessica Apellaniz
Tony Waissmann
Marco Vega
Maria Lujan Donaire
Luis Miguel Messianu
FACING THE CHALLENGES OF THE PANDEMIC The climate emergency, COVID-19 and the need for diversity and inclusion are together reshaping business for agencies in the US By Liz Unamo, editor, Hispanic & Media Advertising
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A
FTER two years of the pandemic, which has transformed the ad industry in general — with changes in creativity driven by the demand for authenticity, honesty and more best practices on the part of brands and agencies addressing the public. The search is on for intangibles in a world that demands accountability in the practices of the industry in general. Understanding that the ad industry must not abandon the sustainable practices learned during the days of the quarantine, controlling CO2e (carbon dioxide equivalent, a global warming element) should be one more entry in the budget of each campaign. Flor Leibaschoff, co-founder/chief creative
officer and Aldo Quevedo, CEO/ creative chairman of BeautifulBeast, said the data show 80% of consumers are more concerned about brands in terms of their being viable in their practices. According to them: “We don’t believe that practice is going anywhere. It’s here to stay if we want to evolve as human beings. At the same time, it needs to feel natural to the brand and message, instead of a forced add-on.” Though quarantining to stop the spread of COVID has only diminished emissions by some 5-to-7%, the pandemic challenge goes far beyond what any advertising campaigns can deal with, according to Gustavo Lauria, co-founder & CCO and Marco Vega, co-founder & president of We Believers: “Now, it is an opportunity to partner and provide creative lateral thinking to
20/06/2022 20:05
The entertainment and media landscape is changing fast. Are you keeping up?
Podcasts, music, streaming video, gaming, books, advertising—these industries and more are undergoing a profound transformation as we emerge from the pandemic. Consumers are more empowered than ever, and markets are evolving quickly. The 23rd Annual Global Entertainment & Media Outlook delivers key insights, offering five-year forecasts on 14 industry segments across 52 territories, all in a single digital resource. The Global Entertainment & Media Outlook 2022–2026. pwc.com/outlook
© 2022 PwC. All rights reserved.
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LIONS DAILY NEWS
our clients to question how we make things, how we plug into things, grow things, get around, and keep warm and cold. That is the brief. But we can’t be naive and expect the brief to come from the marketing department. It needs to stream down from boards and investors influential on most Fortune 500 boards, so that companies and brands can then move forward to pursue and press for adherence to ESG (environmental, social and governance) goals.” DE&I: MEANINGFUL BRAND CONTENT STRATEGY Relations between brands and consumers have changed. This is not just about providing goods and services with unique selling points that make them more competitive. For Ingrid Otero-Smart, president & CEO and Elias Weinstock, vice-president, chief creative officer of Casanova // McCann, diversity and inclusion must be integral parts of every aspect of a marketing strategy, from contracting the brand’s personnel, to choosing the agency, to creating the content with which a brand targets its market. “Specifically for content, at the centre should be the idea, that’s it. How we convey the idea should take into account DE&I to better reflect our population and so be more effective. The moment we internalise DE&I, it will become a natural part of our process. And it is also key to remember that supporting one segment does not mean excluding others; so it really should be an AND approach, not an OR one.” Brands will not be successful in the current culture unless DE&I is at the core of their strategy. Many innovative brands take advantage of this focus because they see and understand the power and influence of a group. “Re-tailoring or totally reinventing a brand’s content based on this creates and fosters inclusiveness and leverages important cultural nuances, while also resonating with more consumer segments on a deeper level. Agencies also must go beyond tailoring their work by equally investing in promoting it through online and social media, as well as more traditional channels. In turn, more consumers will notice these nuances and it will set the stage for a deeper, more meaningful relationship with the brand in the long term, while meeting the DE&I expectations many consumers expect to see today,” founder-chairman at alma/ McDonald’s global chief creative officer DDB, Luis Miguel Messianu says.
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DESIGNING EXPERIENCES Data lead the way, especially in the future of designing experiences. According to Tanya De Poli, and Checha Agost Carreño, joint founders and CCOs of Founders, data are merchandise and the only value they have is when they can be turned into something emotional, into an idea that deeply touches the consumer. “All our strategies are based on data, which lead us to insights that we in turn transform into disruptive creativity. Which we then amplify and make sure the right target sees it at the correct touchpoint of their journey with the brand. We are using technology to build customised experiences both in our world and in the metaverse.” Data help track and identify consumers’ behaviour and trends with greater precision. “This way we can better understand the true identities of our target and establish a deeper connection. It’s interesting how technology and data are actually helping us establish deeper, more human and meaningful connections with our consumers,” chief creative officer at Conill, Gustavo Sarkis, says. ATTRACTION AND RETENTION In businesses as competitive as advertising or movies, the search for talent is quite a challenge. One way to keep these creatives is to give them the chance to be successful. “The motivation for a creative is to be able to make the ideas they think up come true and every day I work harder on that. Because that includes me too. Talents look for places where they can develop and I try to create those spaces where talents are not only welcomed but their talent is also used. Far from the factory, closer to art,” CCO of República Havas, Tony Waissmann, says. Meanwhile attraction and retention are basic for talent. “We need to open our horizons and look for talent in different industries. Diversity plays a very important role in talent acquisition and retention. In order to maintain motivation, we focus on creating a strong culture within our agencies and upskill employees by training them in different areas to bolster not only their professional skills, but their personal ones” general manager of Ogilvy Miami, Arlene Armenteros, says. BUSINESS TRANSFORMATION The pandemic has had a powerful effect on every aspect of our lives, including the way products and services connect with the public. The most obvious
example of this is the e-commerce boom that came with the quarantine, the prominence of entertainment on demand and of streaming, the new role of digital platforms, the debut of influencers, the development of more innovative virtual experiences — and finally, the defiant metaverse as a new way of connecting. However, these are not the only ways that businesses are evolving. “Nowadays users and consumers need to feel a connection with brands with a no-b-s approach. They need to feel honesty, so evolution not only comes from a technological standpoint but also from a social one,” head of digital integration at Archer Troy, Guillermo Bernal, says. “The challenge facing brands will be to understand and dig into the in-depth change people are undergoing and to be part of this new hybrid lifestyle in an integrated way,” executive creative director at Hoy Buenos Aires/ Havas, Maria Lujan Donaire, adds. CREATIVE EFFECTIVENESS Ways exist for testing creativity, ways to measure its effectiveness — and currently the search is on for ways to make advertising both creative and effective. Nonetheless, the ever-changing cultural landscape reveals how the ad industry has come out fighting with such key elements as third-party cookies, return on investment, changes in agency infrastructure, and once again shows the motor of effectiveness to be none other than creativity. For Diego Wallach, chief creative officer of Publicis WW Mexico: “Personalisation is an opportunity we can take advantage of. But the key to achieving the best results is still the power of the big idea. The big risk with innovation is confusing it with ideas. Sometimes they come together. But new technologies can’t get results by themselves without an idea.” Meanwhile Jessica Apellaniz, chief creative officer of Ogilvy LatAm, citing David Ogilvy’s timeless phrase “We sell or else,” focused the power of creativity on those big ideas that get the best results. “A great campaign has high levels of personalisation, while not neglecting to try to connect with as many people as possible. It depends on where you are in the funnel, which personalisation strategy can be followed to generate impact.” There are new, more adaptable and responsible consumers, and advertising should focus on practices designed for their benefit.
20/06/2022 20:05
LET’S PLAY AT SPOTIFY BEACH Hear from leading voices about audiences, content and innovation
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Cheil Connec+ in partnership with Contagious invites you to meet…
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Grand Prix
OUTDOOR LIQUID BILLBOARD ADIDAS HAVAS MIDDLE EAST, DUBAI UNITED ARAB EMIRATES LIONS DAILY NEWS / TUESDAY / JUNE 21 / 2022
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30 CLASSIC TRACK –– WINNERS –– OUTDOOR
GRAND PRIX F05/001 • UNITED ARAB EMIRATES
CULTURAL INSIGHT TITLE • LIQUID BILLBOARD BRAND • ADIDAS PRODUCT • SWIMWEAR ENTERED BY • HAVAS MIDDLE EAST, DUBAI IDEA CREATION • HAVAS MIDDLE EAST, DUBAI PRODUCTION • JACK MORTON WORLDWIDE, DUBAI PR • RED HAVAS MIDDLE EAST, DUBAI
GOLD AWARDS A01/036 • USA
FOOD & DRINK CAMPAIGN TITLE • BETTER WITH PEPSI - MCDONALD’S BRAND • PEPSI PRODUCT • PEPSI ENTERED BY • PEPSICO, PURCHASE IDEA CREATION • ALMA DDB, MIAMI PRODUCTION • CARBOFILMS, WEST HOLLYWOOD MEDIA • OMD, NEW YORK PR • ACCELERATION COMMUNITY OF COMPANIES, NEW YORK A01/037 • USA
FOOD & DRINK CAMPAIGN TITLE • BETTER WITH PEPSI - BURGER KING BRAND • PEPSI PRODUCT • PEPSI ENTERED BY • PEPSICO, PURCHASE IDEA CREATION • ALMA DDB, MIAMI PRODUCTION • CARBOFILMS, WEST HOLLYWOOD MEDIA • OMD, NEW YORK PR • ACCELERATION COMMUNITY OF COMPANIES, NEW YORK A01/038 • USA
FOOD & DRINK CAMPAIGN TITLE • BETTER WITH PEPSI - WENDY’S BRAND • PEPSI PRODUCT • PEPSI ENTERED BY • PEPSICO, PURCHASE IDEA CREATION • ALMA DDB, MIAMI PRODUCTION • CARBOFILMS, WEST HOLLYWOOD MEDIA • OMD, NEW YORK PR • ACCELERATION COMMUNITY OF COMPANIES, NEW YORK A07/012 • POLAND
D04/004 • UNITED ARAB EMIRATES
SPECIAL BUILD TITLE • LIQUID BILLBOARD BRAND • ADIDAS PRODUCT • SWIMWEAR ENTERED BY • HAVAS MIDDLE EAST, DUBAI IDEA CREATION • HAVAS MIDDLE EAST, DUBAI PRODUCTION • JACK MORTON WORLDWIDE, DUBAI PR • RED HAVAS MIDDLE EAST, DUBAI
D02/030 • SPAIN
PROMOTIONAL ITEMS & PRINTED MEDIA TITLE • SCRATCHBOARDS BRAND • ACTIVISION PRODUCT • GAMES ENTERED BY • DAVID, MADRID IDEA CREATION • DAVID, MADRID PRODUCTION • THE BAIT SHOPPE, NEW YORK/900 FILMS, SAN DIEGO/THE PRODUCER, MADRID
A04/004 • GERMANY
AUTOMOTIVE CAMPAIGN TITLE • IRMA BRAND • HYUNDAI GLOBAL PRODUCT • HYUNDAI ENTERED BY • JUNG VON MATT AG, HAMBURG IDEA CREATION • JUNG VON MATT AG, HAMBURG PRODUCTION • SQUARE PIXEL, SÃO PAULO
D04/079 • BRAZIL
SPECIAL BUILD TITLE • THE REFUGEE JATOBA BRAND • INSTITUTIONAL PRODUCT • ARTICULATION OF INDIGENOUS PEOPLES OF BRAZIL (APIB) ENTERED BY • AFRICA DDB, SÃO PAULO IDEA CREATION • AFRICA DDB, SÃO PAULO PRODUCTION • H UNGRY MAN, SÃO PAULO/DAHOUSE AUDIO, SÃO PAULO/BIZSYS TECNOLOGIA E PROJETOS ESPECIAIS, SÃO PAULO/ PINDORAMA FILMES, RIO DE JANEIRO D05/064 • ARGENTINA
LIVE ADVERTISING AND EVENTS TITLE • THE ART OF SELF EXAMINTION BRAND • MACMA PRODUCT • BREAST CANCER PREVENTION ENTERED BY • DAVID, BUENOS AIRES IDEA CREATION • DAVID, BUENOS AIRES PRODUCTION • POSTER FILMS, BUENOS AIRES F03/022 • USA
SINGLE-MARKET CAMPAIGN TITLE • NONARTIFICIAL MÉXICO BRAND • BURGER KING PRODUCT • BURGER KING MÉXICO ENTERED BY • WE BELIEVERS, BROOKLYN IDEA CREATION • WE BELIEVERS, BROOKLYN PRODUCTION • RELEVANT, MÉXICO D.F. MEDIA • E-TRAC, EDO DE MÉXICO POST PRODUCTION • PICKLE MUSIC, NEW YORK/PENTIMENTO, BUENOS AIRES/DAOCHO, BUENOS AIRES, ARGENTINA F06/006 • USA
BREAKTHROUGH ON A BUDGET TITLE • WILMORE FUNERAL HOME BRAND • STARMED HEALTHCARE PRODUCT • STARMED HEALTHCARE ENTERED BY • STARMED HEALTHCARE, CHARLOTTE IDEA CREATION • BOONEOAKLEY, CHARLOTTE
MEDIA/ENTERTAINMENT TITLE • THE ART OF STEALING BRAND • NETFLIX PRODUCT • LUPIN ENTERED BY • GONG, GLIWICE IDEA CREATION • GONG, GLIWICE/NETFLIX, AMSTERDAM PRODUCTION • GONG, GLIWICE MEDIA • WAVEMAKER, WARSAW PR • MSL, WARSAW POST PRODUCTION • GONG, GLIWICE
SILVER AWARDS
F07/012 • SINGAPORE
CORPORATE PURPOSE & CSR TITLE • FLAGS OF GENEROSITY BRAND • CADBURY PRODUCT • CADBURY DAIRY MILK ENTERED BY • OGILVY, SINGAPORE IDEA CREATION • OGILVY, SINGAPORE/OGILVY MALAYSIA, KUALA LUMPUR PRODUCTION • PLANET FILMS, KUALA LUMPUR F07/032 • USA
CORPORATE PURPOSE & CSR TITLE • PLASTIC FISHING TOURNAMENT BRAND • AB INBEV/CORONA PRODUCT • CORONA BEER ENTERED BY • WE BELIEVERS, BROOKLYN IDEA CREATION • WE BELIEVERS, BROOKLYN PRODUCTION • PRIMO CONTENT, MÉXICO CITY/RELEVANT, MÉXICO D.F. POST PRODUCTION • STEREO MONKEY STUDIO, MIRAFLORES
A04/007 • GERMANY
AUTOMOTIVE CAMPAIGN TITLE • HAYIAN BRAND • HYUNDAI GLOBAL PRODUCT • HYUNDAI ENTERED BY • JUNG VON MATT AG, HAMBURG IDEA CREATION • JUNG VON MATT AG, HAMBURG PRODUCTION • SQUARE PIXEL, SÃO PAULO B02/055 • THAILAND
CONSUMER GOODS CAMPAIGN TITLE • LIVING ROOM BRAND • IKEA TRADING (THAILAND) LTD. PRODUCT • IKEA ENTERED BY • OGILVY, BANGKOK IDEA CREATION • OGILVY, BANGKOK PRODUCTION • ILLUSION CGI STUDIO, BANGKOK B02/056 • THAILAND
CONSUMER GOODS CAMPAIGN TITLE • KITCHEN BRAND • IKEA TRADING (THAILAND) LTD. PRODUCT • IKEA ENTERED BY • OGILVY, BANGKOK IDEA CREATION • OGILVY, BANGKOK PRODUCTION • ILLUSION CGI STUDIO, BANGKOK B02/057 • THAILAND
CONSUMER GOODS CAMPAIGN TITLE • RESTROOM BRAND • IKEA TRADING (THAILAND) LTD. PRODUCT • IKEA ENTERED BY • OGILVY, BANGKOK IDEA CREATION • OGILVY, BANGKOK PRODUCTION • ILLUSION CGI STUDIO, BANGKOK B09/021 • PORTUGAL
NFPO/CHARITY/GOVERNMENT TITLE • THE DAY-AFTER-WOMEN’S-DAY NEWSPAPERS BRAND • RAPARIGAS DA BOLA PRODUCT • RAPARIGAS DA BOLA ENTERED BY • HAVAS, LISBON IDEA CREATION • HAVAS, LISBON C01/019 • PERU
ANIMATED DIGITAL SCREENS TITLE • PIXELESS BRAND • THE HEINEKEN COMPANY PRODUCT • THE HEINEKEN COMPANY PORTFOLIO IN PERU ENTERED BY • LIMBA SERVICES SAC (HEINEKEN PERU), LIMA IDEA CREATION • DO AGENCIA, BUENOS AIRES PRODUCTION • DO AGENCIA, BUENOS AIRES C01/021 • ITALY
ANIMATED DIGITAL SCREENS TITLE • NEVERENDING CHASE BRAND • AFFINITY - ULTIMA PRODUCT • PET FOOD ENTERED BY • HAVAS GROUP ITALY, MILAN IDEA CREATION • HAVAS GROUP ITALY, MILAN
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PRODUCTION • HRCLS, MILANO MEDIA • HAVAS MEDIA ITALY, MILAN POST PRODUCTION • STUDIO CIRASA, MILAN
ENTERED BY • RED HAVAS MIDDLE EAST, DUBAI IDEA CREATION • HAVAS MIDDLE EAST, DUBAI PRODUCTION • JACK MORTON WORLDWIDE, DUBAI PR • HAVAS MIDDLE EAST, DUBAI
D01/008 • SPAIN
DISPLAYS TITLE • BIHAR: CHOOSING TOMORROW BRAND • BBK FOUNDATION PRODUCT • CLIMATE CHANGE AND SUSTAINABILITY AWARENESS ENTERED BY • BBK FOUNDATION, BILBAO (BIZKAIA) IDEA CREATION • LLYC, MADRID PRODUCTION • LLYC, MADRID/ANTIESTATICO, MADRID/GU DESIGN, BASAURI, BIZKAIA MEDIA • LLYC, MADRID PR • LLYC, MADRID POST PRODUCTION • LLYC, MADRID/ANTIESTATICO, MADRID/ FILMAK MEDIA, GERNIKA-LUMO, BIZKAIA D05/003 • UNITED ARAB EMIRATES
LIVE ADVERTISING AND EVENTS TITLE • LIQUID BILLBOARD BRAND • ADIDAS PRODUCT • SWIMWEAR ENTERED BY • HAVAS MIDDLE EAST, DUBAI IDEA CREATION • HAVAS MIDDLE EAST, DUBAI PRODUCTION • JACK MORTON WORLDWIDE, DUBAI PR • RED HAVAS MIDDLE EAST, DUBAI D05/034 • USA
LIVE ADVERTISING AND EVENTS TITLE • PLASTIC FISHING TOURNAMENT BRAND • AB INBEV/CORONA PRODUCT • CORONA BEER ENTERED BY • WE BELIEVERS, BROOKLYN IDEA CREATION • WE BELIEVERS, BROOKLYN PRODUCTION • PRIMO CONTENT, MÉXICO CITY/RELEVANT, MÉXICO D.F. POST PRODUCTION • STEREO MONKEY STUDIO, MIRAFLORES D06/056 • ITALY
INTERACTIVE EXPERIENCES TITLE • STARAOKE BRAND • PRIME VIDEO PRODUCT • PRIME VIDEO ENTERED BY • OGILVY, MILAN IDEA CREATION • OGILVY, MILAN PRODUCTION • T3KNE, ROME D07/006 • USA
TRANSIT TITLE • WILMORE FUNERAL HOME BRAND • STARMED HEALTHCARE PRODUCT • STARMED HEALTHCARE ENTERED BY • STARMED HEALTHCARE, CHARLOTTE IDEA CREATION • BOONEOAKLEY, CHARLOTTE D07/034 • BRAZIL
TRANSIT TITLE • THE REFUGEE JATOBA BRAND • INSTITUTIONAL PRODUCT • ARTICULATION OF INDIGENOUS PEOPLES OF BRAZIL (APIB) ENTERED BY • AFRICA DDB, SÃO PAULO IDEA CREATION • AFRICA DDB, SÃO PAULO PRODUCTION • H UNGRY MAN, SÃO PAULO/DAHOUSE AUDIO, SÃO PAULO/BIZSYS TECNOLOGIA E PROJETOS ESPECIAIS, SÃO PAULO/PINDORAMA FILMES, RIO DE JANEIRO E02/002 • UNITED ARAB EMIRATES
AMBIENT OUTDOOR TITLE • LIQUID BILLBOARD BRAND • ADIDAS PRODUCT • SWIMWEAR
E02/066 • FRANCE
AMBIENT OUTDOOR TITLE • HACK MARKET BRAND • BACK MARKET PRODUCT • MARKETPLACE FOR REFURBISHED ELECTRONIC GOODS ENTERED BY • MARCEL, PARIS IDEA CREATION • MARCEL, PARIS PRODUCTION • ARTISANS DU FILM, PARIS/ADF L’ATELIER, PARIS F01/013 • UNITED ARAB EMIRATES
LOCAL BRAND TITLE • THE ELECTIONS EDITION BRAND • ANNAHAR NEWSPAPER PRODUCT • ANNAHAR NEWSPAPER ENTERED BY • IMPACT BBDO, DUBAI IDEA CREATION • IMPACT BBDO, DUBAI PRODUCTION • IMPACT BBDO, DUBAI/DÉJÇVU, DUBAI PR • IMPACT PORTER NOVELLI, DUBAI POST PRODUCTION • MANGOJAM STUDIO FZ LLC, DUBAI F03/033 • ITALY
SINGLE-MARKET CAMPAIGN TITLE • THE GENDERLESS BILLBOARD BRAND • HEINEKEN PRODUCT • HEINEKEN ENTERED BY • PUBLICIS ITALY, MILAN IDEA CREATION • PUBLICIS ITALY, MILAN
B01/032 • USA
FOOD & DRINK CAMPAIGN TITLE • BETTER WITH PEPSI - BURGER KING BRAND • PEPSI PRODUCT • PEPSI ENTERED BY • PEPSICO, PURCHASE IDEA CREATION • ALMA DDB, MIAMI PRODUCTION • CARBOFILMS, WEST HOLLYWOOD MEDIA • OMD, NEW YORK PR • ACCELERATION COMMUNITY OF COMPANIES, NEW YORK B01/033 • USA
FOOD & DRINK CAMPAIGN TITLE • BETTER WITH PEPSI - WENDY’S BRAND • PEPSI PRODUCT • PEPSI ENTERED BY • PEPSICO, PURCHASE IDEA CREATION • ALMA DDB, MIAMI PRODUCTION • CARBOFILMS, WEST HOLLYWOOD MEDIA • OMD, NEW YORK PR • ACCELERATION COMMUNITY OF COMPANIES, NEW YORK B05/063 • USA
RETAIL TITLE • FROM 8:14AM TO 8:17PM BRAND • POPEYES LOUISIANA KITCHEN PRODUCT • POPEYES CHICKEN ENTERED BY • GUT, MIAMI IDEA CREATION • GUT, MIAMI PRODUCTION • FIVE TO SIXTY, LOS ANGELES MEDIA • HORIZON MEDIA, NEW YORK PR • ALISON BROD MARKETING + COMMUNICATIONS, NEW YORK B05/064 • SPAIN
BRONZE AWARDS A05/023 • SPAIN
RETAIL TITLE • KFC IKEA BRAND • KFC PRODUCT • KFC RESTAURANTS ENTERED BY • PS21, MADRID IDEA CREATION • PS21, MADRID MEDIA • PROXIMIA HAVAS, MADRID
RETAIL CAMPAIGN TITLE • A DOG’S NAME BRAND • BURGER KING PRODUCT • RESTAURANTS ENTERED BY • DAVID, MADRID IDEA CREATION • DAVID, MADRID PRODUCTION • BLUR FILMS, MADRID/WE ARE SICARIOS STUDIO, SÃO PAULO/PICKLE MUSIC, NEW YORK B05/065 • SPAIN
A05/038 • CANADA
RETAIL TITLE • RON’S BRAND • BURGER KING PRODUCT • BURGER KING - HOME DELIVERY ENTERED BY • PUBLICIS MONTREAL, MONTREAL IDEA CREATION • PUBLICIS MONTREAL, MONTREAL PRODUCTION • ILLUSION CGI STUDIO, BANGKOK A05/062 • SPAIN
RETAIL CAMPAIGN TITLE • HYDROALCOHOLIC BRAND • BURGER KING PRODUCT • RESTAURANTS ENTERED BY • DAVID, MADRID IDEA CREATION • DAVID, MADRID PRODUCTION • BLUR FILMS, MADRID/WE ARE SICARIOS STUDIO, SÃO PAULO/PICKLE MUSIC, NEW YORK B05/066 • SPAIN
RETAIL
RETAIL CAMPAIGN
TITLE • RADICCHIO BRAND • BURGER KING PRODUCT • RESTAURANTS ENTERED BY • DAVID, MADRID IDEA CREATION • DAVID, MADRID PRODUCTION • LUNDLUND, STOCKHOLM
TITLE • THE WRONG MESSAGE BRAND • BURGER KING PRODUCT • RESTAURANTS ENTERED BY • DAVID, MADRID IDEA CREATION • DAVID, MADRID PRODUCTION • BLUR FILMS, MADRID/WE ARE SICARIOS STUDIO, SÃO PAULO/PICKLE MUSIC, NEW YORK
B01/031 • USA
FOOD & DRINK CAMPAIGN TITLE • BETTER WITH PEPSI - MCDONALD’S BRAND • PEPSI PRODUCT • PEPSI ENTERED BY • PEPSICO, PURCHASE IDEA CREATION • ALMA DDB, MIAMI PRODUCTION • CARBOFILMS, WEST HOLLYWOOD MEDIA • OMD, NEW YORK PR • ACCELERATION COMMUNITY OF COMPANIES, NEW YORK
B09/019 • CANADA
NFPO/CHARITY/GOVERNMENT TITLE • UNCOMFORTABLE TRUTH BRAND • HUMAN RIGHTS FOUNDATION PRODUCT • HUMAN RIGHTS FOUNDATION ENTERED BY • TAXI CANADA, TORONTO IDEA CREATION • TAXI CANADA, TORONTO PRODUCTION • TAXI CANADA, TORONTO MEDIA • TAXI CANADA, TORONTO
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32 CLASSIC TRACK –– WINNERS –– OUTDOOR
C01/004 • GERMANY
D05/060 • USA
F04/046 • SPAIN
ANIMATED DIGITAL SCREENS CAMPAIGN
LIVE ADVERTISING AND EVENTS
SOCIAL BEHAVIOUR
TITLE • MINI SKIRT BRAND • URSULA KARVEN/ FRAUEN100/ HELL & KARRER COMMUNICATIONS GMBH PRODUCT • PETITION C190 ENTERED BY • THJNK, HAMBURG IDEA CREATION • THJNK, HAMBURG/THJNK, MUNICH MEDIA • STROER CORE GMBH & CO. KG, LEVERKUSEN PR • THINK AG, HAMBURG
TITLE • LIFE, SCRIPTED: A SERIES OF SCREENPLAYS WRITTEN IN REAL-TIME BRAND • CHICAGO INTERNATIONAL FILM FESTIVAL PRODUCT • CHICAGO INTERNATIONAL FILM FESTIVAL ENTERED BY • OGILVY, CHICAGO IDEA CREATION • OGILVY, CHICAGO PRODUCTION • OGILVY, CHICAGO POST PRODUCTION • SAROFSKY, CHICAGO
TITLE • THE TRUTH IS OUT THERE
C01/006 • GERMANY
ANIMATED DIGITAL SCREENS CAMPAIGN TITLE • ALL SHE NEEDS BRAND • URSULA KARVEN/ FRAUEN100/ HELL & KARRER COMMUNICATIONS GMBH PRODUCT • PETITION C190 ENTERED BY • THJNK, HAMBURG IDEA CREATION • THJNK, HAMBURG/THJNK, MUNICH MEDIA • STROER CORE GMBH & CO. KG, LEVERKUSEN PR • THINK AG, HAMBURG C01/014 • GERMANY
ANIMATED DIGITAL SCREENS CAMPAIGN TITLE • PERIOD BRAND • URSULA KARVEN/ FRAUEN100/ HELL & KARRER COMMUNICATIONS GMBH PRODUCT • PETITION C190 ENTERED BY • THJNK, HAMBURG IDEA CREATION • THJNK, HAMBURG/THJNK, MUNICH MEDIA • STROER CORE GMBH & CO. KG, LEVERKUSEN PR • THINK AG, HAMBURG D03/039 • BELGIUM
DESIGN FOR PROMOTIONAL ITEMS TITLE • THE PONCHO POSTER BRAND • BRUSSELS MOBILITY PRODUCT • BIKE FOR BRUSSELS ENTERED BY • MORTIERBRIGADE, BRUSSELS IDEA CREATION • MORTIERBRIGADE, BRUSSELS MEDIA • JCDECAUX, BRUSSELS D04/023 • ITALY
SPECIAL BUILD TITLE • DISCOVHERY BILLBOARD BRAND • TERRE DES HOMMES PRODUCT • TERRE DES HOMMES ENTERED BY • ACNE, MILANO IDEA CREATION • ACNE, MILANO PRODUCTION • OLYMPIQUE, MILANO D04/067 • SPAIN
SPECIAL BUILD TITLE • LA FALLA DE PAPEL BRAND • NETFLIX PRODUCT • TV SERIE ENTERED BY • DAVID, MADRID IDEA CREATION • DAVID, MADRID MEDIA • ALMA MEDIA, MADRID D05/055 • USA
BRAND • NETFLIX PRODUCT • TV SERIES ENTERED BY • DAVID, MADRID IDEA CREATION • DAVID, MADRID MEDIA • ALMA MEDIA, MADRID
F05/062 • UNITED ARAB EMIRATES E01/031 • BRAZIL
STANDARD SITES TITLE • THE REFUGEE JATOBA BRAND • INSTITUTIONAL PRODUCT • ARTICULATION OF INDIGENOUS PEOPLES OF BRAZIL (APIB) ENTERED BY • AFRICA DDB, SÃO PAULO IDEA CREATION • AFRICA DDB, SÃO PAULO PRODUCTION • H UNGRY MAN, SÃO PAULO/DAHOUSE AUDIO, SÃO PAULO/BIZSYS TECNOLOGIA E PROJETOS ESPECIAIS, SÃO PAULO/PINDORAMA FILMES, RIO DE JANEIRO E02/078 • USA
CULTURAL INSIGHT TITLE • THE ELECTIONS EDITION BRAND • ANNAHAR NEWSPAPER PRODUCT • ANNAHAR NEWSPAPER ENTERED BY • IMPACT BBDO, DUBAI IDEA CREATION • IMPACT BBDO, DUBAI PRODUCTION • IMPACT BBDO, DUBAI/DÉJÇVU, DUBAI PR • IMPACT PORTER NOVELLI, DUBAI POST PRODUCTION • MANGOJAM STUDIO FZ LLC, DUBAI
F07/007 • UNITED ARAB EMIRATES
AMBIENT OUTDOOR
CORPORATE PURPOSE & CSR
TITLE • CHILLBOARDS BRAND • COORS LIGHT PRODUCT • COORS LIGHT ENTERED BY • DDB, CHICAGO IDEA CREATION • DDB, CHICAGO/NORD DDB, COPENHAGEN/ ADAM&EVEDDB, LONDON PRODUCTION • HELO, SANTA MONICA/NORD ID, SANTES PR • ALISON BROD MARKETING + COMMUNICATIONS, NEW YORK POST PRODUCTION • WHITEHOUSE POST PRODUCTIONS, NEW YORK/JSM MUSIC, NEW YORK/CARBON, REDWOOD CITY
TITLE • LIQUID BILLBOARD BRAND • ADIDAS PRODUCT • SWIMWEAR ENTERED BY • RED HAVAS MIDDLE EAST, DUBAI IDEA CREATION • HAVAS MIDDLE EAST, DUBAI PRODUCTION • JACK MORTON WORLDWIDE, DUBAI PR • HAVAS MIDDLE EAST, DUBAI
F07/048 • BRAZIL
CORPORATE PURPOSE & CSR F03/028 • USA
TITLE • UNBREAKABLE COURTS
SINGLE-MARKET CAMPAIGN
BRAND • INSTITUTIONAL
TITLE • NYC SAYS GAY BRAND • NEW YORK OFFICE OF THE MAYOR PRODUCT • GAY RIGHTS ENTERED BY • VMLY&R, NEW YORK IDEA CREATION • VMLY&R, NEW YORK MEDIA • KINETIC WORLDWIDE, NEW YORK PR • BCW, NEW YORK
PRODUCT • BUDWEISER ENTERED BY • AFRICA DDB, SÃO PAULO IDEA CREATION • AFRICA DDB, SÃO PAULO PRODUCTION • SICARIOS FILMES, SÃO PAULO/LOUD, SÃO PAULO
F07/059 • ITALY
CORPORATE PURPOSE & CSR F03/048 • SOUTH AFRICA
SINGLE-MARKET CAMPAIGN TITLE • BRIDE ARMOUR BRAND • ABINBEV PRODUCT • CARLING BLACK LABEL ENTERED BY • OGILVY SOUTH AFRICA, JOHANNESBURG IDEA CREATION • OGILVY SOUTH AFRICA, JOHANNESBURG PRODUCTION • D ARLING FILMS, SANDHURST/WE LOVE JAM, CAPE TOWN/LITTLE BIG PRODUCTIONS, CAPE TOWN MEDIA • VIZEUM SOUTH AFRICA, RANDBURG PR • OGILVY SOUTH AFRICA, JOHANNESBURG POST PRODUCTION • MUSHROOM MEDIA, JOHANNESBURG/ PRIEST POST PRODUCTION, CAPE TOWN
TITLE • THE UNWASTED BEER BRAND • HEINEKEN PRODUCT • HEINEKEN ENTERED BY • PUBLICIS ITALY, MILAN IDEA CREATION • PUBLICIS ITALY, MILAN/PUBLICIS, DUBLIN PRODUCTION • D12 FILM CLUB, DUBLIN
LIVE ADVERTISING AND EVENTS TITLE • THE UNWEARABLE COLLECTION BRAND • BOEHRINGER INGELHEIM PRODUCT • DISEASE AWARENESS ENTERED BY • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK IDEA CREATION • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK PRODUCTION • DALMATIAN COW, LOS ANGELES/RITMIKA AUDIO ARTS, SÃO PAULO
F04/044 • FRANCE
SOCIAL BEHAVIOUR TITLE • MCDONALD’S - REQRUITMENT BRAND • MCDONALD’S PRODUCT • REQRUITMENT ENTERED BY • PUBLICIS CONSEIL, PARIS IDEA CREATION • PUBLICIS CONSEIL, PARIS MEDIA • STARCOM, PARIS
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HEALTH TRACK –– WINNERS 33
Grand Prix
FOR GOOD LIL SUGAR— MASTER OF DISGUISE HIP-HOP PUBLIC HEALTH (HHPH) AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK / USA G01/22005 • USA TITLE • LIL SUGAR— MASTER OF DISGUISE BRAND • HIP-HOP PUBLIC HEALTH (HHPH) PRODUCT • HEALTH AWARENESS CAMPAIGN ENTERED BY • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK IDEA CREATION • AREA 23, AN IPG HEALTH NETWORK COMPANY, NY PRODUCTION • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK/ZOMBIE STUDIO, SÃO PAULO/CANJA AUDIO CULTURE, CURITIBA/BIZSYS TECNOLOGIA E PROJETOS ESPECIAIS, SÃO PAULO/PRODUCERIA, MIAMI POST PRODUCTION • ASTEROIDE FILMS, CURITIBA/ BLURRED VISION ENTERTAINMENT, PHILADELPHIA
LIONS DAILY NEWS / TUESDAY / JUNE 21 / 2022
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34 HEALTH TRACK –– WINNERS
Grand Prix
HEALTH & WELLNESS THE KILLER PACK MAXX FLASH VMLY&R, MUMBAI INDIA LIONS DAILY NEWS / TUESDAY / JUNE 21 / 2022
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HEALTH TRACK –– WINNERS –– HEALTH & WELLNESS 35
GRAND PRIX A03/49004 • INDIA
OTC PRODUCTS/DEVICES TITLE • THE KILLER PACK BRAND • MAXX FLASH PRODUCT • MAXX FLASH MOSQUITO REPELLENT COIL ENTERED BY • VMLY&R, MUMBAI IDEA CREATION • VMLY&R, MUMBAI PRODUCTION • MONKEY ON HOT BRICKS, MUMBAI POST PRODUCTION • MONKEY ON HOT BRICKS, MUMBAI
GOLD AWARDS A05/12006 • USA
B02/22005 • USA
BRAND-LED EDUCATION & AWARENESS
TITLE • LIL SUGAR— MASTER OF DISGUISE BRAND • HIP-HOP PUBLIC HEALTH (HHPH) PRODUCT • HEALTH AWARENESS CAMPAIGN ENTERED BY • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK IDEA CREATION • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK PRODUCTION • A REA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK/ZOMBIE STUDIO, SÃO PAULO/CANJA AUDIO CULTURE, CURITIBA/BIZSYS TECNOLOGIA E PROJETOS ESPECIAIS, SÃO PAULO/ PRODUCERIA, MIAMI POST PRODUCTION • ASTEROIDE FILMS, CURITIBA/BLURRED VISION ENTERTAINMENT, PHILADELPHIA
TITLE • ADELI BRAND • UNIPADS PRODUCT • UNIPADS REUSABLE SANITARY PADS ENTERED BY • VMLY&R, MUMBAI IDEA CREATION • VMLY&R, MUMBAI PRODUCTION • MONKEY ON HOT BRICKS, MUMBAI PR • VMLY&R, MUMBAI/SIMULATIONS PUBLIC AFFAIRS MANAGEMENT SERVICES, GUJARAT
HEALTH & WELLNESS TECH TITLE • STAYBL BRAND • DEUTSCHE PARKINSON VEREINIGUNG E.V. (GERMAN PARKINSON ASSOCIATION) PRODUCT • BROWSER-APP FOR PEOPLE WITH PARKINSON’S DISEASE ENTERED BY • HAVAS, NEW YORK IDEA CREATION • HAVAS, NEW YORK/HAVAS GERMANY, DÜSSELDORF PRODUCTION • HAVAS MEDIA, NEW YORK/HAVAS GERMANY, DÜSSELDORF MEDIA • HAVAS GERMANY, DÜSSELDORF PR • HAVAS GERMANY, DÜSSELDORF POST PRODUCTION • HAVAS MEDIA, NEW YORK A05/46002 • USA
HEALTH & WELLNESS TECH TITLE • PROJECT CONVEY BRAND • COX COMMUNICATIONS PRODUCT • DIGITAL CABLE TELEVISION PROVIDER, TELECOMMUNICATIONS AND HOME AUTOMATION SERVICES ENTERED BY • COX COMMUNICATIONS, ATLANTA IDEA CREATION • 180LA PRODUCTION • UNIT9, LONDON/SANCTUARY CONTENT, NEW YORK A05/49006 • CANADA
HEALTH & WELLNESS TECH TITLE • TOUGH TURBAN BRAND • PFAFF HARLEY-DAVIDSON PRODUCT • PFAFF HARLEY-DAVIDSON ENTERED BY • ZULU ALPHA KILO, TORONTO IDEA CREATION • ZULU ALPHA KILO, TORONTO PRODUCTION • ZULUBOT, TORONTO PR • NELSON CONNECTS, TORONTO/SELECT PR, TORONTO B01/52011 • ITALY
BRAND-LED EDUCATION & AWARENESS TITLE • THE NIGHT IS YOUNG BRAND • HEINEKEN PRODUCT • HEINEKEN ENTERED BY • PUBLICIS ITALY, MILAN IDEA CREATION • PUBLICIS ITALY, MILAN PRODUCTION • GOOD PEOPLE FILMS, ATENE POST PRODUCTION • PRODIGIOUS, MILAN B02/9021 • HONDURAS
NON-PROFIT EDUCATION & AWARENESS TITLE • MORNING AFTER ISLAND BRAND • GRUPO ESTRATEGIGO GE PAE PRODUCT • WOMEN RIGHTS ENTERED BY • OGILVY HONDURAS, TEGIUCIGALPA IDEA CREATION • OGILVY HONDURAS, TEGIUCIGALPA PRODUCTION • 14 AL CENTRO LATAM, TEGUCIGALPA MEDIA • OGILVY HONDURAS, TEGIUCIGALPA PR • OGILVY HONDURAS, TEGIUCIGALPA
B01/50022 • INDIA
NON-PROFIT EDUCATION & AWARENESS
B03/8002 • NEW ZEALAND
FUNDRAISING & ADVOCACY TITLE • DAVID’S UNUSABLES BRAND • MOTOR NEURONE DISEASE ASSOCIATION NZ PRODUCT • CHARITY ENTERED BY • SPECIAL, AUCKLAND IDEA CREATION • SPECIAL, AUCKLAND PRODUCTION • SPECIAL, AUCKLAND/THE POST OFFICE, AUCKLAND MEDIA • SPECIAL, AUCKLAND PR • SPECIAL, AUCKLAND
SILVER AWARDS A03/38002 • INDIA
OTC PRODUCTS/DEVICES TITLE • THE MISSING CHAPTER BRAND • P&G WHISPER PRODUCT • WHISPER SANITARY PADS ENTERED BY • LEO BURNETT, MUMBAI IDEA CREATION • LEO BURNETT, MUMBAI PRODUCTION • OFFROAD FILMS, MUMBAI PR • MSL, MUMBAI A05/11002 • USA
HEALTH & WELLNESS TECH TITLE • STAYBL BRAND • DEUTSCHE PARKINSON VEREINIGUNG E.V. (GERMAN PARKINSON ASSOCIATION) PRODUCT • BROWSER-APP FOR PEOPLE WITH PARKINSON’S DISEASE ENTERED BY • HAVAS, NEW YORK IDEA CREATION • HAVAS, NEW YORK/HAVAS GERMANY, DÜSSELDORF PRODUCTION • HAVAS MEDIA, NEW YORK/HAVAS GERMANY, DÜSSELDORF MEDIA • HAVAS GERMANY, DÜSSELDORF PR • HAVAS GERMANY, DÜSSELDORF POST PRODUCTION • HAVAS MEDIA, NEW YORK B01/9011 • ARGENTINA
BRAND-LED EDUCATION & AWARENESS TITLE • I DON’T REMEMBER BRAND • ALMA PRODUCT • ALMA ENTERED BY • HOY, BUENOS AIRES IDEA CREATION • HOY, BUENOS AIRES PRODUCTION • HOY, BUENOS AIRES PR • HOY, BUENOS AIRES B01/11002 • UNITED KINGDOM
BRAND-LED EDUCATION & AWARENESS TITLE • NIKESYNC BRAND • NIKE PRODUCT • NIKESYNC APP ENTERED BY • R/GA, LONDON IDEA CREATION • R/GA, LONDON
B01/52013 • UNITED KINGDOM
BRAND-LED EDUCATION & AWARENESS TITLE • REVERSE SELFIE BRAND • DOVE | UNILEVER PRODUCT • GLOBAL PERSONAL CARE BRAND ENTERED BY • OGILVY, LONDON IDEA CREATION • OGILVY, LONDON PRODUCTION • INDEPENDENT, LONDON MEDIA • MINDSHARE, NEW YORK PR • EDELMAN, NEW YORK/HALPERN PR, LONDON POST PRODUCTION • ABSOLUTE, LONDON B02/15006 • USA
NON-PROFIT EDUCATION & AWARENESS TITLE • TEENAGE DREAM BRAND • SANDY HOOK PROMISE PRODUCT • S ANDY HOOK PROMISE | GUN VIOLENCE PREVENTION NON-PROFIT ENTERED BY • BBDO, NEW YORK IDEA CREATION • BBDO, NEW YORK PRODUCTION • SMUGGLER, NEW YORK MEDIA • PHD, NEW YORK PR • DINI VON MUEFFLING COMMUNICATIONS, NEW YORK B02/16008 • SWEDEN
NON-PROFIT EDUCATION & AWARENESS TITLE • EAT A SWEDE BRAND • SWEDISH FOOD FEDERATION PRODUCT • EAT A SWEDE ENTERED BY • MCCANN, STOCKHOLM IDEA CREATION • MCCANN, STOCKHOLM PRODUCTION • MRM, BUCHAREST/COLONY, STOCKHOLM/FLX 2.0, STOCKHOLM MEDIA • UM, BUCHAREST PR • WEBER SHANDWICK, LONDON/PRIME WEBER SHANDWICK, STOCKHOLM/WEBER SHANDWICK, CHICAGO POST PRODUCTION • COLONY, STOCKHOLM/FLX 2.0, STOCKHOLM B02/52010 • USA
NON-PROFIT EDUCATION & AWARENESS TITLE • LIL SUGAR— MASTER OF DISGUISE BRAND • HIP-HOP PUBLIC HEALTH (HHPH) PRODUCT • HEALTH AWARENESS CAMPAIGN ENTERED BY • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK IDEA CREATION • A REA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK PRODUCTION • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK/ZOMBIE STUDIO, SÃO PAULO/CANJA AUDIO CULTURE, CURITIBA/BIZSYS TECNOLOGIA E PROJETOS ESPECIAIS, SÃO PAULO/PRODUCERIA, MIAMI POST PRODUCTION • ASTEROIDE FILMS, CURITIBA/ BLURRED VISION ENTERTAINMENT, PHILADELPHIA B03/12001 • USA
FUNDRAISING & ADVOCACY TITLE • NONFUNGIBLE TESTICLES BRAND • MOVEMBER PRODUCT • MOVEMBER NFT ENTERED BY • MRM, NEW YORK IDEA CREATION • MRM, NEW YORK PRODUCTION • MRM, NEW YORK/MISHKA NYC, WILLOWICK/ RITMIKA, SÃO PAULO POST PRODUCTION • VERSUS, NEW YORK
LIONS DAILY NEWS / TUESDAY / JUNE 21 / 2022
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36 HEALTH TRACK –– WINNERS –– HEALTH & WELLNESS
C01/11001 • BRAZIL
CORPORATE IMAGE & COMMUNICATION TITLE • THE VIRTUAL NODULE BRAND • AMARO PRODUCT • FASHION, BEAUTY, WELLNES, DECOR ENTERED BY • VMLY&R, SÃO PAULO IDEA CREATION • VMLY&R, SÃO PAULO MEDIA • VMLY&R, SÃO PAULO PR • VMLY&R, SÃO PAULO
BRONZE AWARDS A01/29001 • THAILAND
OTC ORAL MEDICINES TITLE • THE WISDOM OF THE EAST BRAND • 5 TAKABB PRODUCT • 5 TAKABB ANTI-COUGH PILL & SPRAY ENTERED BY • PHENOMENA CO., BANGKOK IDEA CREATION • PHENOMENA CO., BANGKOK PRODUCTION • PHENOMENA CO., BANGKOK A01/38004 • BRAZIL
OTC ORAL MEDICINES TITLE • THE TINY POCKET BRAND • BAYER PRODUCT • ASPIRIN ENTERED BY • ALMAPBBDO, SÃO PAULO IDEA CREATION • ALMAPBBDO, SÃO PAULO/ENERGY BBDO, CHICAGO PRODUCTION • STUDIO GREAT!, SÃO PAULO/PUNCH AUDIO, SÃO PAULO MEDIA • OMD, NEW YORK A02/10001 • USA
OTC APPLICATIONS TITLE • SEE MY SKIN BRAND • VASELINE PRODUCT • VASELINE ENTERED BY • EDELMAN, NEW YORK IDEA CREATION • EDELMAN, NEW YORK PRODUCTION • EDELMAN, NEW YORK/GIRL CULTURE FILMS, MARINA DEL REY/MINDSHARE, NEW YORK PR • EDELMAN, NEW YORK POST PRODUCTION • KYLE NYC, NEW YORK/SONIC UNION, NEW YORK/U-STUDIO, ENGLEWOOD CLIFFS
PRODUCTION • SMUGGLER, LONDON MEDIA • MINDSHARE, NEW YORK PR • EDELMAN, NEW YORK B01/17001 • BRAZIL
BRAND-LED EDUCATION & AWARENESS TITLE • DIGNITY TO FLOW BRAND • JOHNSON & JOHNSON PRODUCT • SEMPRE LIVRE® AND CAREFREE® ENTERED BY • WUNDERMAN THOMPSON, SÃO PAULO IDEA CREATION • WUNDERMAN THOMPSON, SÃO PAULO PRODUCTION • LANDIA, SÃO PAULO/WE4 MUSIC, SÃO PAULO PR • FLEISHMANHILLARD BRAZIL, SÃO PAULO POST PRODUCTION • LANDIA, SÃO PAULO
NUTRACEUTICALS TITLE • MEMORY TEST BRAND • SUPRADYN PRODUCT • SUPRADYN MULTIVITAMIN ENTERED BY • MULLENLOWE LONDON, LONDON IDEA CREATION • MULLENLOWE LONDON, LONDON/ MULLENLOWE ISTANBUL, ISTANBUL PRODUCTION • MULLENLOWE LONDON, LONDON MEDIA • MEDIACOM, LONDON PR • KUZGUNCUK, ISTANBUL B01/9005 • USA
BRAND-LED EDUCATION & AWARENESS TITLE • «VAX THAT THANG UP» BRAND • BLK – AFFINITY APP FOR MATCH GROUP PRODUCT • A DATING APP SPECIFICALLY FOR BLACK DATERS ENTERED BY • MAJORITY, ATLANTA IDEA CREATION • MAJORITY, ATLANTA PRODUCTION • MOTION FAMILY, ATLANTA PR • MAJORITY, ATLANTA B01/12004 • UNITED KINGDOM
BRAND-LED EDUCATION & AWARENESS TITLE • TOXIC INFLUENCE BRAND • DOVE | UNILEVER PRODUCT • GLOBAL PERSONAL CARE BRAND ENTERED BY • OGILVY, LONDON IDEA CREATION • OGILVY, LONDON
B02/48004 • CANADA
NON-PROFIT EDUCATION & AWARENESS TITLE • THE MINDSETS PAPER BRAND • CANADIAN DOWN SYNDROME SOCIETY PRODUCT • CANADIAN DOWN SYNDROME SOCIETY ENTERED BY • FCB CANADA, TORONTO IDEA CREATION • FCB CANADA, TORONTO PRODUCTION • FUEL CONTENT, TORONTO POST PRODUCTION • GRAYSON MUSIC, TORONTO/ RADAR STUDIOS, CHICAGO
B01/28009 • SPAIN
BRAND-LED EDUCATION & AWARENESS TITLE • THE BATTLE INSIDE BRAND • CRIS CANCER FOUNDATION PRODUCT • CANCER NGO ENTERED BY • CHEIL WORLDWIDE, MADRID IDEA CREATION • CHEIL WORLDWIDE, MADRID PRODUCTION • SOMOS 5, MADRID
B02/49002 • FRANCE
NON-PROFIT EDUCATION & AWARENESS TITLE • PILL-ID BRAND • PILL-ID PRODUCT • PILL-ID ENTERED BY • HEREZIE, PARIS IDEA CREATION • HEREZIE, PARIS
B01/50017 • POLAND
BRAND-LED EDUCATION & AWARENESS TITLE • FIRST AID FOR HUMANITY BRAND • BNP PARIBAS & THE POLISH RED CROSS PRODUCT • FIRST AID FOR HUMANITY ENTERED BY • VMLY&R POLAND, WARSAW IDEA CREATION • VMLY&R POLAND, WARSAW PRODUCTION • WARSAW WITCHES ASSOCIATION PR • VMLY&R POLAND, WARSAW POST PRODUCTION • RIO DE POST, WARSAW B01/51010 • BRAZIL
BRAND-LED EDUCATION & AWARENESS TITLE • POSTPARTUM UNDER PRESSURE BRAND • UNILEVER PRODUCT • BABY DOVE ENTERED BY • DARK KITCHEN CREATIVES, SÃO PAULO IDEA CREATION • DARK KITCHEN CREATIVES, SÃO PAULO PRODUCTION • MYMAMA ENTERTAINMENT, SÃO PAULO PR • EDELMAN, NEW YORK/TULOM, SÃO PAULO B02/10012 • CANADA
A04/28002 • UNITED KINGDOM
PR • GREY ARGENTINA, BUENOS AIRES POST PRODUCTION • PAPAMUSIC, BUENOS AIRES/ PORTAESTUDIO, BUENOS AIRES
NON-PROFIT EDUCATION & AWARENESS TITLE • THE MICROPEDIA OF MICROAGGRESSIONS BRAND • BLACK BUSINESS AND PROFESSIONAL ASSOCIATION, ET AL. PRODUCT • THE MICROPEDIA OF MICROAGGRESSIONS ENTERED BY • ZULU ALPHA KILO, TORONTO IDEA CREATION • ZULU ALPHA KILO, TORONTO PRODUCTION • ZULUBOT, TORONTO POST PRODUCTION • ZULUBOT, TORONTO/PIRATE, TORONTO B02/10015 • USA
NON-PROFIT EDUCATION & AWARENESS TITLE • GUN SURVIVOR REVIEWS BRAND • GUNS DOWN AMERICA PRODUCT • NON-PROFIT COMBATING GUN VIOLENCE ENTERED BY • ENERGY BBDO, CHICAGO IDEA CREATION • ENERGY BBDO, CHICAGO PRODUCTION • FLARE BBDO, CHICAGO/ CANJA AUDIO CULTURE, CURITIBA MEDIA • OMD, NEW YORK POST PRODUCTION • FLARE BBDO, CHICAGO B02/16007 • ARGENTINA
NON-PROFIT EDUCATION & AWARENESS TITLE • FINGER PUPPETS BRAND • LALCEC PRODUCT • LALCEC ENTERED BY • GREY ARGENTINA, BUENOS AIRES IDEA CREATION • GREY ARGENTINA, BUENOS AIRES PRODUCTION • LANDIA, BUENOS AIRES MEDIA • MEDIACOM, BUENOS AIRES
B03/8003 • POLAND
FUNDRAISING & ADVOCACY TITLE • LITTLE HEADHUNTERS POWERED BY LINKEDIN BRAND • THE FOUNDATION K.I.D.S. PRODUCT • THE FOUNDATION K.I.D.S. ENTERED BY • PUBLICIS WORLDWIDE POLAND, WARSZAWA IDEA CREATION • PUBLICIS WORLDWIDE POLAND, WARSZAWA PRODUCTION • PUBLICIS WORLDWIDE POLAND, WARSZAWA/ PAPAYA FILMS, WARSAW MEDIA • PUBLICIS WORLDWIDE POLAND, WARSZAWA PR • MSL POLAND, WARSAW POST PRODUCTION • PRODIGIOUS POLAND, WARSZAWA B03/8009 • AUSTRALIA
FUNDRAISING & ADVOCACY TITLE • DISEASE DILEMMAS BRAND • GARVAN INSTITUTE OF MEDICAL RESEARCH PRODUCT • GARVAN INSTITUTE OF MEDICAL RESEARCH ENTERED BY • DENTSU CREATIVE, SYDNEY IDEA CREATION • DENTSU CREATIVE, SYDNEY PRODUCTION • DENTSU CREATIVE, SYDNEY MEDIA • DENTSU CREATIVE, SYDNEY PR • DENTSU CREATIVE, SYDNEY POST PRODUCTION • DENTSU CREATIVE, SYDNEY B03/51001 • USA
FUNDRAISING & ADVOCACY TITLE • JUST THE TWO OF US BRAND • COORDOWN PRODUCT • WORLD DOWN SYNDROME DAY ENTERED BY • SMALL, NEW YORK IDEA CREATION • SMALL, NEW YORK PRODUCTION • INDIANA PRODUCTION COMPANY, MILAN/ STABBIOLO MUSIC, SARTEANO POST PRODUCTION • PROXIMA MILANO/BRAVAGENTE AUDIO SOUND AGENCY, MILANO C03/9003 • CHILE
INSURANCE TITLE • THE LEGACY OF TOMIII11 BRAND • FUNDACIÎN NUESTROS HIJOS PRODUCT • FUNDACIÎN NUESTROS HIJOS ENTERED BY • BBDO CHILE, HUECHURABA IDEA CREATION • BBDO CHILE, HUECHURABA PRODUCTION • ALASKA FILMS, SANTIAGO PR • TIRONI Y ASOCIADOS, SANTIAGO POST PRODUCTION • CLIO MASTERING, SANTIAGO
LIONS DAILY NEWS / TUESDAY / JUNE 21 / 2022
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HEALTH TRACK –– WINNERS 37
Grand Prix
PHARMA I WILL ALWAYS BE ME DELL TECHNOLOGIES & INTEL VMLY&R, NEW YORK USA LIONS DAILY NEWS / TUESDAY / JUNE 21 / 2022
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38 HEALTH TRACK –– WINNERS –– PHARMA
ENTERED BY • ANOMALY, NEW YORK IDEA CREATION • ABBOTT LABORATORIES, ALAMEDA/ANOMALY, NY PRODUCTION • SMUGGLER, NEW YORK/A52, SANTA MONICA/ WORK EDITORIAL, NEW YORK/ELASTIC, SANTA MONICA POST PRODUCTION • MR PAPE, LONDON/750MPH, TBD/COMPANY 3, NY
GRAND PRIX D02/32001 • USA NON-REGULATED TITLE • I WILL ALWAYS BE ME BRAND • DELL TECHNOLOGIES & INTEL PRODUCT • DELL TECHNOLOGIES & INTEL ENTERED BY • VMLY&R, NEW YORK IDEA CREATION • VMLY&R, NEW YORK PRODUCTION • BORDERLAND, LONDON/JAM3,
A02/52003 • USA REGULATED: DIRECT TO PATIENT
AMSTERDAM/THE MILL, LOS ANGELES POST PRODUCTION • HUMAN, NEW YORK
GOLD AWARDS B02/8003 • CHILE NON-REGULATED TITLE • LETTERS FOR A LAW BRAND • FUNDACIÓN EL HÉRBOLOGO PRODUCT • FUNDACIÓN EL HÉRBOLOGO ENTERED BY • BBDO CHILE, HUECHURABA IDEA CREATION • BBDO CHILE, HUECHURABA PRODUCTION • ALASKA FILMS, SANTIAGO MEDIA • MASSIVA PUBLICIDAD EXTERIOR CHILE, HUECHURABA PR • ATB COMUNICACIONES, SANTIAGO POST PRODUCTION • FEELS, SANTIAGO D01/11001 • USA REGULATED TITLE • EYEDAR BRAND • HORIZON THERAPEUTICS PRODUCT • EYEDAR APP FOR THE BLIND ENTERED BY • AREA 23, AN IPG HEALTH NETWORK COMPANY, NEW YORK IDEA CREATION • AREA 23, AN IPG HEALTH NETWORK COMPANY, NY PRODUCTION • DALMATIAN COW, LOS ANGELES POST PRODUCTION • BLIND PIG, LONDON
SILVER AWARDS A01/15002 • USA REGULATED: DIRECT TO CONSUMER TITLE • NOW YOU KNOW BRAND • ABBOTT PRODUCT • ABBOTT/FREESTYLE LIBRE
TITLE • HOUSE RULES BRAND • EVOFEM PRODUCT • PHEXXI ENTERED BY • MCCANN HEALTH, PARSIPPANY IDEA CREATION • MCCANN HEALTH, PARSIPPANY PRODUCTION • SMUGGLER, CENTRAL LA
B02/9003 • CHILE NON-REGULATED TITLE • LETTERS FOR A LAW BRAND • FUNDACIÓN EL HÉRBOLOGO PRODUCT • FUNDACIÓN EL HÉRBOLOGO ENTERED BY • BBDO CHILE, HUECHURABA IDEA CREATION • BBDO CHILE, HUECHURABA PRODUCTION • ALASKA FILMS, SANTIAGO MEDIA • MASSIVA PUBLICIDAD EXTERIOR CHILE, HUECHURABA PR • ATB COMUNICACIONES, SANTIAGO POST PRODUCTION • FEELS, SANTIAGO
BRONZE AWARDS A01/16003 • USA REGULATED: DIRECT TO CONSUMER TITLE • NOW YOU KNOW BRAND • ABBOTT PRODUCT • ABBOTT/FREESTYLE LIBRE ENTERED BY • ANOMALY, NEW YORK IDEA CREATION • ABBOTT LABORATORIES, ALAMEDA/ANOMALY, NY PRODUCTION • SMUGGLER, NEW YORK/A52, SANTA MONICA/ WORK EDITORIAL, NEW YORK/ELASTIC, SANTA MONICA POST PRODUCTION • MR PAPE, LONDON/750MPH, TBD/ COMPANY 3, NEW YORK
A02/14001 • USA REGULATED: DIRECT TO PATIENT TITLE • HOUSE RULES BRAND • EVOFEM PRODUCT • PHEXXI ENTERED BY • MCCANN HEALTH, PARSIPPANY IDEA CREATION • MCCANN HEALTH, PARSIPPANY PRODUCTION • SMUGGLER, CENTRAL LA D01/12002 • USA REGULATED TITLE • EYEDAR BRAND • HORIZON THERAPEUTICS PRODUCT • EYEDAR APP FOR THE BLIND ENTERED BY • AREA 23, AN IPG HEALTH NETWORK COMPANY, NY IDEA CREATION • AREA 23, AN IPG HEALTH NETWORK COMPANY, NY PRODUCTION • DALMATIAN COW, LOS ANGELES POST PRODUCTION • BLIND PIG, LONDON
D01/49002 • USA REGULATED TITLE • EYEDAR BRAND • HORIZON THERAPEUTICS PRODUCT • EYEDAR APP FOR THE BLIND ENTERED BY • AREA 23, AN IPG HEALTH NETWORK COMPANY, NY IDEA CREATION • AREA 23, AN IPG HEALTH NETWORK COMPANY, NY PRODUCTION • DALMATIAN COW, LOS ANGELES POST PRODUCTION • BLIND PIG, LONDON
D02/49001 • USA NON-REGULATED TITLE • I WILL ALWAYS BE ME BRAND • DELL TECHNOLOGIES & INTEL PRODUCT • DELL TECHNOLOGIES & INTEL ENTERED BY • VMLY&R, NEW YORK IDEA CREATION • VMLY&R, NEW YORK PRODUCTION • BORDERLAND, LONDON/JAM3, AMSTERDAM/THE MILL, LOS ANGELES POST PRODUCTION • HUMAN, NY
INTERESTED IN ADVERTISING? LIONS DAILY NEWS Contact Jerry Odlin at the sales office on level 4 of the Palais des Festivals Office: 04 92 99 80 01 Mobile: 00 44 7768 860417
CIRCUS CO-FOUNDERS IGNACIO LIAUDAT (LEFT) AND BRUNO LAMBERTINI
Your news
Contact Julian Newby, Editor, Lions Daily News on level 4 of the Palais des Festivals to make an appointment 04 92 99 80 04 LIONS DAILY NEWS / TUESDAY / JUNE 21 / 2022
LIONS_2006_Pharma_Win.indd 38
20/06/2022 20:39
CLASSIC TRACK –– WINNERS 39
Grand Prix
PRINT & PUBLISHING COMMERCIAL PUBLICATIONS THE ELECTIONS EDITION ANNAHAR NEWSPAPER IMPACT BBDO, DUBAI UNITED ARAB EMIRATES LIONS DAILY NEWS / TUESDAY / JUNE 21 / 2022
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40 CLASSIC TRACK –– WINNERS –– PRINT & PUBLISHING
GRAND PRIX B01/021 • UNITED ARAB EMIRATES
COMMERCIAL PUBLICATIONS TITLE • THE ELECTIONS EDITION BRAND • ANNAHAR NEWSPAPER PRODUCT • ANNAHAR NEWSPAPER ENTERED BY • IMPACT BBDO, DUBAI IDEA CREATION • IMPACT BBDO, DUBAI PRODUCTION • IMPACT BBDO, DUBAI/DÉJÇVU, DUBAI PR • IMPACT PORTER NOVELLI, DUBAI POST PRODUCTION • MANGOJAM STUDIO FZ LLC, DUBAI
GOLD AWARDS A01/040 • USA
FOOD & DRINK CAMPAIGN TITLE • BETTER WITH PEPSI - MCDONALD’S BRAND • PEPSI PRODUCT • PEPSI ENTERED BY • PEPSICO, PURCHASE IDEA CREATION • ALMA DDB, MIAMI PRODUCTION • CARBOFILMS, WEST HOLLYWOOD MEDIA • OMD, NEW YORK PR • ACCELERATION COMMUNITY OF COMPANIES, NEW YORK A01/041 • USA
FOOD & DRINK CAMPAIGN TITLE • BETTER WITH PEPSI - BURGER KING BRAND • PEPSI PRODUCT • PEPSI ENTERED BY • PEPSICO, PURCHASE IDEA CREATION • ALMA DDB, MIAMI PRODUCTION • CARBOFILMS, WEST HOLLYWOOD MEDIA • OMD, NEW YORK PR • ACCELERATION COMMUNITY OF COMPANIES, NEW YORK A01/042 • USA
FOOD & DRINK CAMPAIGN TITLE • BETTER WITH PEPSI - WENDY’S BRAND • PEPSI PRODUCT • PEPSI ENTERED BY • PEPSICO, PURCHASE IDEA CREATION • ALMA DDB, MIAMI PRODUCTION • CARBOFILMS, WEST HOLLYWOOD MEDIA • OMD, NEW YORK PR • ACCELERATION COMMUNITY OF COMPANIES, NEW YORK
D07/064 • UNITED KINGDOM
CONSUMER GOODS CAMPAIGN
TITLE • REVERSE SELFIE BRAND • DOVE | UNILEVER PRODUCT • GLOBAL PERSONAL CARE BRAND ENTERED BY • OGILVY, LONDON IDEA CREATION • OGILVY, LONDON PRODUCTION • INDEPENDENT, LONDON MEDIA • MINDSHARE, NEW YORK PR • EDELMAN, NEW YORK/HALPERN PR, LONDON POST PRODUCTION • ABSOLUTE, LONDON
TITLE • FREYA BRAND • DOVE | UNILEVER PRODUCT • GLOBAL PERSONAL CARE BRAND ENTERED BY • OGILVY, LONDON IDEA CREATION • OGILVY, LONDON PRODUCTION • INDEPENDENT, LONDON MEDIA • MINDSHARE, NEW YORK PR • EDELMAN, NEW YORK/HALPERN PR, LONDON POST PRODUCTION • ABSOLUTE, LONDON A02/083 • UNITED KINGDOM
SILVER AWARDS A02/042 • USA
CONSUMER GOODS CAMPAIGN TITLE • SOLDIER BRAND • LEICA PRODUCT • SOFORT INSTANT CAMERA ENTERED BY • HILL HOLLIDAY, BOSTON IDEA CREATION • HILL HOLLIDAY, BOSTON A02/043 • USA
CONSUMER GOODS CAMPAIGN TITLE • RAIN BRAND • LEICA PRODUCT • SOFORT INSTANT CAMERA ENTERED BY • HILL HOLLIDAY, BOSTON IDEA CREATION • HILL HOLLIDAY, BOSTON A02/044 • USA
SOCIAL BEHAVIOUR TITLE • DRAW KETCHUP BRAND • KRAFT HEINZ PRODUCT • HEINZ KETCHUP ENTERED BY • RETHINK, TORONTO IDEA CREATION • RETHINK, TORONTO PRODUCTION • VAPOR MUSIC GROUP, TORONTO MEDIA • CARAT, TORONTO/STARCOM, CHICAGO PR • THE COLONY PROJECT, TORONTO POST PRODUCTION • R+D PRODUCTIONS, TORONTO
CORPORATE PURPOSE & CSR TITLE • THE TRASH COLLECTION 2021 BRAND • IKEA PRODUCT • IKEA FURNITURE ENTERED BY • TRY, OSLO IDEA CREATION • TRY, OSLO PRODUCTION • APARENT, OSLO PR • TRY, OSLO POST PRODUCTION • APARENT, OSLO
TITLE • ISABELLE BRAND • DOVE | UNILEVER PRODUCT • GLOBAL PERSONAL CARE BRAND ENTERED BY • OGILVY, LONDON IDEA CREATION • OGILVY, LONDON PRODUCTION • INDEPENDENT, LONDON MEDIA • MINDSHARE, NEW YORK PR • EDELMAN, NEW YORK/HALPERN PR, LONDON POST PRODUCTION • ABSOLUTE, LONDON A04/004 • GERMANY
AUTOMOTIVE CAMPAIGN TITLE • IRMA BRAND • HYUNDAI GLOBAL PRODUCT • HYUNDAI ENTERED BY • JUNG VON MATT AG, HAMBURG IDEA CREATION • JUNG VON MATT AG, HAMBURG PRODUCTION • SQUARE PIXEL, SÃO PAULO A04/005 • GERMANY
AUTOMOTIVE CAMPAIGN
TITLE • PUDDLE BRAND • LEICA PRODUCT • SOFORT INSTANT CAMERA ENTERED BY • HILL HOLLIDAY, BOSTON IDEA CREATION • HILL HOLLIDAY, BOSTON
TITLE • KATRINA BRAND • HYUNDAI GLOBAL PRODUCT • HYUNDAI ENTERED BY • JUNG VON MATT AG, HAMBURG IDEA CREATION • JUNG VON MATT AG, HAMBURG PRODUCTION • SQUARE PIXEL, SÃO PAULO
A02/045 • USA
A04/006 • GERMANY
CONSUMER GOODS CAMPAIGN
AUTOMOTIVE CAMPAIGN
TITLE • WINE BRAND • LEICA PRODUCT • SOFORT INSTANT CAMERA ENTERED BY • HILL HOLLIDAY, BOSTON IDEA CREATION • HILL HOLLIDAY, BOSTON
TITLE • JEBI BRAND • HYUNDAI GLOBAL PRODUCT • HYUNDAI ENTERED BY • JUNG VON MATT AG, HAMBURG IDEA CREATION • JUNG VON MATT AG, HAMBURG PRODUCTION • SQUARE PIXEL, SÃO PAULO A04/007 • GERMANY
CONSUMER GOODS CAMPAIGN
AUTOMOTIVE CAMPAIGN
TITLE • ALLYAH BRAND • DOVE | UNILEVER PRODUCT • GLOBAL PERSONAL CARE BRAND ENTERED BY • OGILVY, LONDON IDEA CREATION • OGILVY, LONDON PRODUCTION • INDEPENDENT, LONDON MEDIA • MINDSHARE, NEW YORK PR • EDELMAN, NEW YORK/HALPERN PR, LONDON POST PRODUCTION • ABSOLUTE, LONDON
TITLE • HAYIAN BRAND • HYUNDAI GLOBAL PRODUCT • HYUNDAI ENTERED BY • JUNG VON MATT AG, HAMBURG IDEA CREATION • JUNG VON MATT AG, HAMBURG PRODUCTION • SQUARE PIXEL, SÃO PAULO
A02/081 • UNITED KINGDOM D07/005 • NORWAY
CONSUMER GOODS CAMPAIGN
CONSUMER GOODS CAMPAIGN
A02/080 • UNITED KINGDOM D04/008 • CANADA
A02/082 • UNITED KINGDOM
CORPORATE PURPOSE & CSR
CONSUMER GOODS CAMPAIGN TITLE • GRACE BRAND • DOVE | UNILEVER PRODUCT • GLOBAL PERSONAL CARE BRAND ENTERED BY • OGILVY, LONDON IDEA CREATION • OGILVY, LONDON PRODUCTION • INDEPENDENT, LONDON MEDIA • MINDSHARE, NEW YORK PR • EDELMAN, NEW YORK/HALPERN PR, LONDON POST PRODUCTION • ABSOLUTE, LONDON
A04/008 • GERMANY
AUTOMOTIVECAMPAIGN TITLE • BLANCA BRAND • HYUNDAI GLOBAL PRODUCT • HYUNDAI ENTERED BY • JUNG VON MATT AG, HAMBURG IDEA CREATION • JUNG VON MATT AG, HAMBURG PRODUCTION • SQUARE PIXEL, SÃO PAULO A07/034 • ITALY
MEDIA/ENTERTAINMENT CAMPAIGN TITLE • BATH BRAND • WEB MAGAZINE MAKERS LICENZIATARIO ROLLING STONE PER L’ITALIA PRODUCT • ROLLING STONE
LIONS DAILY NEWS / TUESDAY / JUNE 21 / 2022
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CLASSIC TRACK –– WINNERS –– PRINT & PUBLISHING 41
ENTERED BY • VMLY&R ITALY, MILAN IDEA CREATION • VMLY&R ITALY, MILAN PRODUCTION • MOVIE MAGIC INTERNATIONAL, MILAN A07/035 • ITALY
MEDIA/ENTERTAINMENT CAMPAIGN TITLE • BREAST FEEDING BRAND • WEB MAGAZINE MAKERS LICENZIATARIO ROLLING STONE PER L’ITALIA PRODUCT • ROLLING STONE ENTERED BY • VMLY&R ITALY, MILAN IDEA CREATION • VMLY&R ITALY, MILAN PRODUCTION • MOVIE MAGIC INTERNATIONAL, MILAN A07/036 • ITALY
MEDIA/ENTERTAINMENT CAMPAIGN TITLE • VOMIT BRAND • WEB MAGAZINE MAKERS LICENZIATARIO ROLLING STONE PER L’ITALIA PRODUCT • ROLLING STONE ENTERED BY • VMLY&R ITALY, MILAN IDEA CREATION • VMLY&R ITALY, MILAN PRODUCTION • MOVIE MAGIC INTERNATIONAL, MILAN A07/037 • ITALY
MEDIA/ENTERTAINMENT CAMPAIGN TITLE • TOILET BRAND • WEB MAGAZINE MAKERS LICENZIATARIO ROLLING STONE PER L’ITALIA PRODUCT • ROLLING STONE ENTERED BY • VMLY&R ITALY, MILAN IDEA CREATION • VMLY&R ITALY, MILAN PRODUCTION • MOVIE MAGIC INTERNATIONAL, MILAN C01/008 • UNITED ARAB EMIRATES
ADAPTED PRINT TITLE • THE ELECTIONS EDITION BRAND • ANNAHAR NEWSPAPER PRODUCT • ANNAHAR NEWSPAPER ENTERED BY • IMPACT BBDO, DUBAI IDEA CREATION • IMPACT BBDO, DUBAI PRODUCTION • IMPACT BBDO, DUBAI/DÉJÇVU, DUBAI PR • IMPACT PORTER NOVELLI, DUBAI POST PRODUCTION • MANGOJAM STUDIO FZ LLC, DUBAI
A05/049 • CANADA
NFPO/CHARITY/GOVERNMENT CAMPAIGN
TITLE • BALLOONS - GRAND OPENINGS - FRIES BRAND • MCDONALD’S CANADA PRODUCT • MCDONALD’S RESTAURANTS OPENINGS ENTERED BY • COSSETTE, MONTREAL IDEA CREATION • COSSETTE, MONTREAL
TITLE • GUNS STATS - PRINT 3 BRAND • CHANGE THE REF PRODUCT • CHANGE THE REF ENTERED BY • CHANGE THE REF, PARKLAND IDEA CREATION • ALMA DDB, MIAMI
A05/065 • SPAIN
D04/028 • BRAZIL
TITLE • NEW ICONIC KISSES BRAND • MERCADO LIVRE (EBAZAR) PRODUCT • MERCADO LIVRE ENTERED BY • GUT, SÃO PAULO IDEA CREATION • GUT, SÃO PAULO PRODUCTION • SAIGON, SÃO PAULO/LOUD, SÃO PAULO/ RODRIGO MALTCHIQUE, SP MEDIA • GUT, SÃO PAULO PR • GUT, SÃO PAULO/FLEISHMANHILLARD BRAZIL, SÃO PAULO POST PRODUCTION • NASH, SÃO PAULO
BRONZE AWARDS A05/048 • CANADA
RETAIL CAMPAIGN TITLE • BALLOONS - GRAND OPENINGS - BIG MAC BRAND • MCDONALD’S CANADA PRODUCT • MCDONALD’S RESTAURANTS OPENINGS ENTERED BY • COSSETTE, MONTREAL IDEA CREATION • COSSETTE, MONTREAL
C01/004 • USA
RETAIL CAMPAIGN
ADAPTED PRINT
TITLE • THE WRONG MESSAGE BRAND • BURGER KING PRODUCT • RESTAURANTS ENTERED BY • DAVID, MADRID IDEA CREATION • DAVID, MADRID PRODUCTION • BLUR FILMS, MADRID/ WE ARE SICARIOS STUDIO, SÃO PAULO/PICKLE MUSIC, NEW YORK
TITLE • I WILL ALWAYS BE ME BRAND • DELL TECHNOLOGIES & INTEL PRODUCT • DELL TECHNOLOGIES & INTEL ENTERED BY • VMLY&R, NEW YORK IDEA CREATION • VMLY&R, NEW YORK PRODUCTION • BORDERLAND, LONDON/JAM3, AMSTERDAM/THE MILL, LOS ANGELES POST PRODUCTION • HUMAN, NEW YORK D03/012 • UNITED KINGDOM
A05/069 • SPAIN
RETAIL CAMPAIGN TITLE • A DOG’S NAME BRAND • BURGER KING PRODUCT • RESTAURANTS ENTERED BY • DAVID, MADRID IDEA CREATION • DAVID, MADRID PRODUCTION • BLUR FILMS, MADRID/WE ARE SICARIOS STUDIO, SÃO PAULO/PICKLE MUSIC, NEW YORK A05/071 • SPAIN
RETAIL CAMPAIGN TITLE • RADICCHIO BRAND • BURGER KING PRODUCT • RESTAURANTS ENTERED BY • DAVID, MADRID IDEA CREATION • DAVID, MADRID PRODUCTION • LUNDLUND, STOCKHOLM
SINGLE-MARKET CAMPAIGN TITLE • RECOLOUR THE RAINBOW BRAND • SKITTLES PRODUCT • SKITTLES ENTERED BY • ADAM&EVEDDB, LONDON IDEA CREATION • ADAM&EVEDDB, LONDON/DDB, CHICAGO PRODUCTION • DYNAMICHROME, BRENTWOOD MEDIA • MEDIACOM, LONDON POST PRODUCTION • ADAM&EVEDDB, LONDON D04/009 • CANADA
SOCIAL BEHAVIOUR TITLE • COLOURS OF PRIDE BRAND • FONDATION ÉMERGENCE PRODUCT • FONDATION ÉMERGENCE ENTERED BY • RETHINK, TORONTO IDEA CREATION • RETHINK, TORONTO POST PRODUCTION • GRAYSON MUSIC, TORONTO D06/003 • GERMANY
A05/072 • SPAIN
RETAIL CAMPAIGN TITLE • RED BELL PEPPER BRAND • BURGER KING PRODUCT • RESTAURANTS ENTERED BY • DAVID, MADRID IDEA CREATION • DAVID, MADRID PRODUCTION • LUNDLUND, STOCKHOLM A06/019 • BRAZIL
SOCIAL BEHAVIOUR
A09/079 • USA
RETAIL CAMPAIGN
TRAVEL/LEISURE TITLE • TAKE THIS AD FOR A RUN BRAND • GO OUTSIDE PRODUCT • GO OUTSIDE ENTERED BY • GO OUTSIDE, SÃO PAULO, SP IDEA CREATION • TALENT MARCEL, SÃO PAULO PRODUCTION • MISSION MUSIC, SÃO PAULO
BREAKTHROUGH ON A BUDGET TITLE • THE KETCHUP BAN BRAND • CURTICE BROTHERS PRODUCT • CURTICE BROTHERS KETCHUP ENTERED BY • OGILVY GERMANY, FRANKFURT IDEA CREATION • OGILVY GERMANY, FRANKFURT MEDIA • OGILVY GERMANY, FRANKFURT PR • OGILVY GERMANY, FRANKFURT D07/068 • BRAZIL
CORPORATE PURPOSE & CSR TITLE • THE REAL PROBLEM BRAND • ATHOS PRODUCT • LGBTQ+ NEWS ENTERED BY • VMLY&R, SÃO PAULO IDEA CREATION • VMLY&R, SÃO PAULO PRODUCTION • CORAZON FILMES, SÃO PAULO MEDIA • VMLY&R, SÃO PAULO PR • VMLY&R, SÃO PAULO
A09/077 • USA
NFPO/CHARITY/GOVERNMENT CAMPAIGN TITLE • GUNS STATS - PRINT 1 BRAND • CHANGE THE REF PRODUCT • CHANGE THE REF ENTERED BY • CHANGE THE REF, PARKLAND IDEA CREATION • ALMA DDB, MIAMI A09/078 • USA
NFPO/CHARITY/GOVERNMENT CAMPAIGN TITLE • GUNS STATS - PRINT 2 BRAND • CHANGE THE REF PRODUCT • CHANGE THE REF ENTERED BY • CHANGE THE REF, PARKLAND IDEA CREATION • ALMA DDB, MIAMI
LIONS DAILY NEWS / TUESDAY / JUNE 21 / 2022
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INTERESTED IN ADVERTISING? CIRCUS CO-FOUNDERS IGNACIO LIAUDAT (LEFT) AND BRUNO LAMBERTINI
LIONS DAILY NEWS Contact Jerry Odlin at the sales office on level 4 of the Palais des Festivals Office: 04 92 99 80 01 Mobile: 00 44 7768 860417
Your news
Contact Julian Newby, Editor, Lions Daily News on level 4 of the Palais des Festivals to make an appointment 04 92 99 80 04
ADVERTISING FULL.indd 42
20/06/2022 20:54
CLASSIC TRACK –– WINNERS 43
Grand Prix
RADIO & AUDIO THE UNFILTERED HISTORY TOUR VICE MEDIA DENTSU CREATIVE, BENGALURU INDIA LIONS DAILY NEWS / TUESDAY / JUNE 21 / 2022
LIONS_2006_Radio_Win.indd 43
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44 CLASSIC TRACK –– WINNERS –– RADIO & AUDIO
GRAND PRIX C04/013 • INDIA
BRANDED CONTENT/PODCASTS TITLE • THE UNFILTERED HISTORY TOUR BRAND • VICE MEDIA PRODUCT • BRITISH MUSEUM ENTERED BY • DENTSU CREATIVE, BENGALURU IDEA CREATION • DENTSU CREATIVE, BENGALURU/ DENTSU CREATIVE, MUMBAI/DENTSU CREATIVE, GURGAON PRODUCTION • DENTSU CREATIVE, BENGALURU PR • DENTSU CREATIVE, BENGALURU POST PRODUCTION • DENTSU CREATIVE, BENGALURU
GOLD AWARDS A08/032 • USA
CONSUMER SERVICES/B2B CAMPAIGN TITLE • RACHEL BRAND • SPOTIFY PRODUCT • SPOTIFY ADVERTISING ENTERED BY • FCB NEW YORK IDEA CREATION • FCB NEW YORK PRODUCTION • WATT WHITE MUSIC, MAPLEWOOD PR • AJ MEDIA INC, NEW YORK A08/033 • USA
CONSUMER SERVICES/B2B CAMPAIGN TITLE • BRAD BRAND • SPOTIFY PRODUCT • SPOTIFY ADVERTISING ENTERED BY • FCB NEW YORK IDEA CREATION • FCB NEW YORK PRODUCTION • WATT WHITE MUSIC, MAPLEWOOD PR • AJ MEDIA INC, NEW YORK B03/032 • SOUTH AFRICA
SCRIPT TITLE • “JAB JAB” BRAND • DISTELL PRODUCT • SAVANNA CIDER ENTERED BY • GREY SOUTH AFRICA, JOHANNESBURG IDEA CREATION • GREY SOUTH AFRICA, JOHANNESBURG PRODUCTION • FINETUNE STUDIOS, SANDTON B03/048 • USA
SCRIPT TITLE • I WILL ALWAYS BE ME BRAND • DELL TECHNOLOGIES & INTEL PRODUCT • DELL TECHNOLOGIES & INTEL ENTERED BY • VMLY&R, NEW YORK IDEA CREATION • VMLY&R, NEW YORK PRODUCTION • BORDERLAND, LONDON/JAM3, AMSTERDAM/THE MILL, LOS ANGELES POST PRODUCTION • HUMAN, NEW YORK
SILVER AWARDS A01/007 • SOUTH AFRICA
FOOD & DRINK TITLE • THE COCA-COLA BEATCAN CAMPAIGN BRAND • THE COCA-COLA COMPANY SOUTH AFRICA PRODUCT • COCA-COLA ENTERED BY • FCB JOHANNESBURG IDEA CREATION • FCB JOHANNESBURG PRODUCTION • CAKE FILMS, JOHANNESBURG/ DIGITAL UNION, JOHANNESBURG/AUDIO MILITIA, JOHANNESBURG
A01/026 • COLOMBIA
FOOD & DRINK TITLE • ROYALTY FREE BOT BRAND • ABINBEV PRODUCT • BUDWEISER BUDXRECORDS ENTERED BY • DAVID, BOGOTÁ IDEA CREATION • DAVID, BOGOTÁ PRODUCTION • PIVOTE, BOGOTÁ MEDIA • ZENITH, BOGOTÁ POST PRODUCTION • PIVOTE, BOGOTÁ A07/009 • INDIA
MEDIA/ENTERTAINMENT TITLE • THE UNFILTERED HISTORY TOUR BRAND • VICE MEDIA PRODUCT • BRITISH MUSEUM ENTERED BY • DENTSU CREATIVE, BENGALURU IDEA CREATION • DENTSU CREATIVE, BENGALURU/ DENTSU CREATIVE, MUMBAI/DENTSU CREATIVE, GURGAON PRODUCTION • DENTSU CREATIVE, BENGALURU PR • DENTSU CREATIVE, BENGALURU POST PRODUCTION • DENTSU CREATIVE, BENGALURU B04/005 • SOUTH AFRICA
CASTING & PERFORMANCE CAMPAIGN TITLE • GLUTEN FREE BRAND • GAME PRODUCT • RETAIL ENTERED BY • THE ODD NUMBER, JOHANNESBURG IDEA CREATION • THE ODD NUMBER, JOHANNESBURG PRODUCTION • AQUANOTE PRODUCTIONS, JOHANNESBURG
PRODUCT • FOOD ENTERED BY • GREY, LONDON IDEA CREATION • GREY, LONDON PRODUCTION • GREY, LONDON MEDIA • CARAT, LONDON
BRONZE AWARDS A01/022 • COLOMBIA
FOOD & DRINK TITLE • WHTSPP RECORDS BRAND • ABINBEV PRODUCT • BUDWEISER BUDXRECORDS ENTERED BY • DAVID, BOGOTÁ IDEA CREATION • DAVID, BOGOTÁ PRODUCTION • DRAFTLINE, BOGOTA MEDIA • ZENITH, BOGOTÁ POST PRODUCTION • DRAFTLINE, BOGOTA A05/020 • SPAIN
RETAIL TITLE • MOM BUT NOT HIS MOM BRAND • BURGER KING PRODUCT • RESTAURANTS ENTERED BY • DAVID, MADRID IDEA CREATION • DAVID, MADRID PRODUCTION • BLUR FILMS, MADRID/ WE ARE SICARIOS STUDIO, SÃO PAULO/PICKLE MUSIC, NEW YORK A05/028 • BRAZIL
B04/006 • SOUTH AFRICA
CASTING & PERFORMANCE CAMPAIGN TITLE • CAFFEIN FREE BRAND • GAME PRODUCT • RETAIL ENTERED BY • THE ODD NUMBER, JOHANNESBURG IDEA CREATION • THE ODD NUMBER, JOHANNESBURG PRODUCTION • AQUANOTE PRODUCTIONS, JOHANNESBURG
RETAIL TITLE • BLACK BUSINESS BEATS BRAND • MERCADO LIVRE (EBAZAR) PRODUCT • INSTITUTIONAL ENTERED BY • GUT, SÃO PAULO IDEA CREATION • GUT, SÃO PAULO PRODUCTION • MAGMA, SÃO PAULO/HEFTY, SÃO PAULO MEDIA • GUT, SÃO PAULO PR • GUT, SÃO PAULO
B04/023 • USA
CASTING & PERFORMANCE TITLE • NATIVE SPORTSCASTERS BRAND • AB INBEV PRODUCT • CORONA ENTERED BY • WE BELIEVERS, BROOKLYN IDEA CREATION • WE BELIEVERS, BROOKLYN PRODUCTION • PRODOERS, NEW YORK MEDIA • MEDIACOM MEXICO, MEXICO CITY POST PRODUCTION • PRODOERS, NEW YORK/ PICKLE MUSIC, NEW YORK
A09/001 • GERMANY
NFPO/CHARITY/GOVERNMENT CAMPAIGN TITLE • PENSION GAP BRAND • FRAUEN AUFS PODIUM E.V. PRODUCT • FRAUENAUFSPODIUM.ORG ENTERED BY • +KNAUSS, HAMBURG IDEA CREATION • +KNAUSS, HAMBURG PRODUCTION • DIE STUBE, HAMBURG A09/002 • GERMANY
C02/011 • UNITED KINGDOM
USE OF AUDIO TECHNOLOGY TITLE • AUDITORIAL BRAND • GOOGLE PRODUCT • ACCESSIBLE EDITORIAL PLATFORM ENTERED BY • R/GA, LONDON IDEA CREATION • R/GA, LONDON/THE GUARDIAN, LONDON/ ROYAL NATIONALL INSTITUTE OF BLIND PEOPLE (RNIB), LONDON/GOOGLE, LONDON PRODUCTION • R/GA, LONDON/THE GUARDIAN, LONDON/GOOGLE, LONDON MEDIA • GOOGLE, LONDON C06/026 • UNITED KINGDOM
AUDIO LED CREATIVITY TITLE • THE PRINGLESONIC CHIP BRAND • PRINGLES
NFPO/CHARITY/GOVERNMENT CAMPAIGN TITLE • CARE GAP BRAND • FRAUEN AUFS PODIUM E.V. PRODUCT • FRAUENAUFSPODIUM.ORG ENTERED BY • +KNAUSS, HAMBURG IDEA CREATION • +KNAUSS, HAMBURG PRODUCTION • DIE STUBE, HAMBURG A09/003 • GERMANY
NFPO/CHARITY/GOVERNMENT CAMPAIGN TITLE • POWER GAP BRAND • FRAUEN AUFS PODIUM E.V. PRODUCT • FRAUENAUFSPODIUM.ORG ENTERED BY • +KNAUSS, HAMBURG IDEA CREATION • +KNAUSS, HAMBURG PRODUCTION • DIE STUBE, HAMBURG
LIONS DAILY NEWS / TUESDAY / JUNE 21 / 2022
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CLASSIC TRACK –– WINNERS –– RADIO & AUDIO 45
A09/022 • BRAZIL
C06/023 • INDIA
NFPO/CHARITY/GOVERNMENT
AUDIO LED CREATIVITY
TITLE • LOS SANTOS +3ºC BRAND • GREENPEACE PRODUCT • GREENPEACE ENTERED BY • VMLY&R, SÃO PAULO IDEA CREATION • VMLY&R, SÃO PAULO PRODUCTION • PRODUKA CROSSMEDIA PRODUÇÕES, SÃO PAULO MEDIA • VMLY&R, SÃO PAULO PR • VMLY&R, SÃO PAULO
TITLE • THE UNFILTERED HISTORY TOUR BRAND • VICE MEDIA PRODUCT • BRITISH MUSEUM ENTERED BY • DENTSU CREATIVE, BENGALURU IDEA CREATION • DENTSU CREATIVE, BENGALURU/ DENTSU CREATIVE, MUMBAI/DENTSU CREATIVE, GURGAON PRODUCTION • DENTSU CREATIVE, BENGALURU PR • DENTSU CREATIVE, BENGALURU POST PRODUCTION • DENTSU CREATIVE, BENGALURU
C02/009 • USA
USE OF AUDIO TECHNOLOGY TITLE • I WILL ALWAYS BE ME BRAND • DELL TECHNOLOGIES & INTEL PRODUCT • DELL TECHNOLOGIES & INTEL ENTERED BY • VMLY&R, NEW YORK IDEA CREATION • VMLY&R, NEW YORK PRODUCTION • BORDERLAND, LONDON/JAM3, AMSTERDAM/THE MILL, LOS ANGELES POST PRODUCTION • HUMAN, NEW YORK
D01/010 • SOUTH AFRICA
TITLE • “JAB JAB” BRAND • DISTELL PRODUCT • SAVANNA CIDER ENTERED BY • GREY SOUTH AFRICA, JOHANNESBURG IDEA CREATION • GREY SOUTH AFRICA, JOHANNESBURG PRODUCTION • FINETUNE STUDIOS, SANDTON D05/017 • INDIA
TITLE • I WILL ALWAYS BE ME BRAND • DELL TECHNOLOGIES & INTEL PRODUCT • DELL TECHNOLOGIES & INTEL ENTERED BY • VMLY&R, NEW YORK IDEA CREATION • VMLY&R, NEW YORK PRODUCTION • BORDERLAND, LONDON/JAM3, AMSTERDAM/THE MILL, LOS ANGELES POST PRODUCTION • HUMAN, NEW YORK
D05/018 • USA
CULTURAL INSIGHT TITLE • NATIVE SPORTSCASTERS BRAND • AB INBEV PRODUCT • CORONA ENTERED BY • WE BELIEVERS, BROOKLYN IDEA CREATION • WE BELIEVERS, BROOKLYN PRODUCTION • PRODOERS, NEW YORK MEDIA • MEDIACOM MEXICO, MEXICO CITY POST PRODUCTION • PRODOERS, NEW YORK/ PICKLE MUSIC, NEW YORK
LOCAL BRAND
C06/018 • USA
AUDIO LED CREATIVITY
PRODUCTION • DENTSU CREATIVE, BENGALURU PR • DENTSU CREATIVE, BENGALURU POST PRODUCTION • DENTSU CREATIVE, BENGALURU
CULTURAL INSIGHT TITLE • THE UNFILTERED HISTORY TOUR BRAND • VICE MEDIA PRODUCT • BRITISH MUSEUM ENTERED BY • DENTSU CREATIVE, BENGALURU IDEA CREATION • DENTSU CREATIVE, BENGALURU/ DENTSU CREATIVE, MUMBAI/DENTSU CREATIVE, GURGAON
D08/009 • USA
MARKET DISRUPTION TITLE • MUSIC LIBERATES MUSIC MIXTAPE BRAND • BACARDI PRODUCT • BACARDI ENTERED BY • BBDO, NEW YORK IDEA CREATION • BBDO, NEW YORK PRODUCTION • STURDY., LOS ANGELES MEDIA • BBDO, NEW YORK/STURDY., LOS ANGELES POST PRODUCTION • STURDY., LOS ANGELES
ACCESS ALL AREAS
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LIONS DAILY NEWS / TUESDAY / JUNE 21 / 2022
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SCREENING SCHEDULE
CANNES LIONS 2022
The Work & Awards Hub Screening Room 1
The Work & Awards Hub Screening Room 2
Screening Schedule Classic Track - Film Lions
Screening Schedule Craft Track - Film Craft Lions
Monday 20 June
Monday 20 June
11:00-12:00
A01. Food & Drink
12:00-13:15
A02. Consumer Goods
Film Craft Lions Shortlist
11:00-19:00
A03. Healthcare A04. Automotive 13:15-15:00
A05. Retail A06. Travel/ Leisure
15:00-19:00
Film Craft Lions Shortlist
09:00-19:00
A07. Media/ Entertainment
A08. Consumer Services/ Business to Business A09. Not-for-profit/ Charity/ Government
Tuesday 21 June 09:00-12:15
Tuesday 21 June
D01. Screens & Event
Wednesday 22 June Film Craft Lions Shortlist
09:00-19:00
Thursday 23 June Film Craft Lions Shortlist
09:00-19:00
D02. Micro-film 12:15-14:45
D03. New Realities E01. TV/Cinema Film
14:45-19:00
E02. Online & viral Film
Friday 24 June 09:00-19:00
Film Craft Lions Shortlist
Wednesday 22 June 09:00-12:15
F01. Local Brand F02. Challenger Brand
12:15-15:00
F03. Single-market Campai
15:00-19:00
F04. Social Behavior
Thursday 23 June 09:00-19:00
Film Lions Shortlist
Friday 24 June 10:00-16:00 Film Lions Shortlist at the Debussy Theatre
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To find out when your work is screening come and talk to us at the Awards Hub desk.
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SCREENING SCHEDULE
CANNES LIONS 2022
The Work & Awards Hub: Screening Room 3 Screening Schedule Entertainment Track Monday 20 June 11:00-13:30
Entertainment Lions Shortlist
13:30-16:00
Entertainment Lions for Music Shortlist
16:00-19:00
Entertainment Lions for Sport Shortlist
Tuesday 21 June 09:00-12:20
Entertainment Lions Shortlist
12:20-15:40
Entertainment Lions for Music Shortlist
15:40-19:00
Entertainment Lions for Sport Shortlist
Wednesday 22 June 09:00-12:20
Entertainment Lions Shortlist
12:20-15:40
Entertainment Lions for Music Shortlist
15:40-19:00
Entertainment Lions for Sport Shortlist
Thursday 23 June 09:00-12:20
Entertainment Lions Shortlist
12:20-15:40
Entertainment Lions for Music Shortlist
15:40-19:00
Entertainment Lions for Sport Shortlist
Friday 24 June 09:00-12:20
Entertainment Lions Shortlist
12:20-15:40
Entertainment Lions for Music Shortlist
15:40-19:00
Entertainment Lions for Sport Shortlist
To find out when your work is screening come and talk to us at the Awards Hub desk.
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