Les Nouvelles Esthetiques Spa Magazine #99

The Les Nouvelles Esthetiques

Editors Welcome

Welcome to Les Nouvelles Esthetiques Spa Conference 2023, with the theme: Creativity in Wellness.

Creativity is a integral component of an overall wellness plan, expressed in the choice to therapies, design, techniques, …… for clients and employees that enhances mood and emotion, reduces stress, improves immune system functioning and cognitive strength. Additionally a creative workplace gives all employees a way to voice their ideas, collaborate with others, and help spread new, innovative thinking throughout your business.

Laslty, I would like to congratulate all the finalists and winners in the Les Nouvelles Eshtetiques Spa Awards 2023, in advance, as they continue to excel in providing the South African community with the keys to relaxation and wellness. The Spa Awards programme is more than pure recognition of achievement, it sets a benchmark for spas in South Africa, and all the finalists and winners are worthy of this acknowledgment.

Enjoy the read !

The Vitality of Creativity in Wellness: Unleashing the Power of Imagination

By Dr Nadine de Freitas - Les Nouvelles Esthetiques

In today's fast-paced world, where stress and burnout are pervasive, nurturing our well-being has become an essential aspect of leading a balanced life.

Among the various factors that contribute to wellness, creativity stands out as a remarkable force that holds immense transformative potential. Through the Spa Conference we will explores the significance of creativity in promoting wellness and examines the manifold ways in which it enhances our mental, emotional, and physical well-being. From artistic expressions to problem-solving skills, the power of creativity transcends boundaries, offering a unique avenue for personal and business growth.

A Source of Self-Expression and Emotional Release

Creativity provides a powerful outlet for selfexpression and emotional release, allowing individuals to tap into their deepest thoughts, emotions, and experiences. Engaging in creative pursuits such as painting, writing, music, or dance enables individuals to channel their emotions constructively, helping them process and understand complex feelings. By externalizing their inner world through artistic expression, individuals gain a sense of liberation, catharsis, and relief.

Stimulating Mental Flexibility and ProblemSolving

Creativity fosters mental flexibility and problemsolving abilities, encouraging individuals to approach challenges from fresh perspectives. The process of engaging in creative thinking activates different parts of the brain, enhancing cognitive flexibility and expanding the capacity for innovative problemsolving. Through creative endeavors, individuals develop resilience and adaptability, enabling them to navigate obstacles with greater ease and find novel solutions to complex problems.

Enhancing Stress Reduction and Mindfulness

Creativity serves as a powerful tool for stress reduction and mindfulness practices. Immersing oneself in creative activities, enables individuals to enter a state of flow-a state of complete absorption and deep concentration. This flow experience promotes mindfulness, as it helps individuals focus on the present moment. By engaging in creative endeavors, individuals can cultivate a sense of calmness, rejuvenation, and increased self-awareness.

Fostering Personal Growth and Self-Discovery

Creativity plays a pivotal role in personal growth

and self-discovery journeys. Engaging in creative activities allows individuals to explore their authentic selves, uncover hidden talents, and discover new passions. The process of creative expression fosters self-reflection, enabling individuals to gain insights into their values, desires, and aspirations. By venturing beyond their comfort zones and experimenting with new ideas, individuals expand their horizons, boost self-confidence, and develop a deeper understanding of their identity.

Incorporating creativity into our wellness routines is crucial for maintaining a balanced and fulfilling life, both personally and in your business. By embracing our innate creative potential, we unlock a world of possibilities that can positively impact our mental, emotional, and physical well-being. Whether through artistic expression, problem-solving, stress reduction, or personal growth, creativity offers transformative benefits.

So, let us recognize the power of imagination and nurture our creativity as a vital tool for enhancing wellness. Embracing our creative selves can lead us on a journey of self-discovery, resilience, and fulfillment, ultimately enabling us to thrive in all aspects of life.

Premium Sponsors 2023

SpaConferenceProgramme 2023

Sunday, 30th July 2023

8.30 – 9.30 Registration

MC: Ayesha Rajah – Urban Bliss Wellness Spa

9.30 – 9.45. Welcome – Dr Nadine de Freitas (Managing Editor – Les Nouvelles Esthetiques & Spa)

9.45 - 10.15 Creative Mind: The Sound Journey ExperienceAlmarie Venter (Founder of Remind Wellness)

Tap into the creative brain centres through Vibrational Sound and allow the mind to rest, reset and access limitless possibilities.

10.15 - 11.00 Creativity Leads to Optimism and Solutions-Focused Thinking - Ronald Abvajee (CEO of HLC: winner of the 2019 Corporate Wellness Champion Award at the Future of HR Awards. Ronald is a Physiologist and Health and Wellness Expert, Entrepreneur and Motivational Speaker)

With enhanced creativity, instead of problems we see potential, instead of obstacles we see opportunities, and instead of challenges we see a chance to create solutions. Through creativity, we are literally inventing the future every moment.

11.00 – 11.30 Mid Morning Break

11.30 - 12.15 Our Industry 2023 - Stav Dimitriadis (CEO - Twincare International)

12.15 - 12.45 New Eyes on Wellness - Nthabiseng Shongwe (Narrative Strategist | Writer & Poet | Director of Marketing Communication: Spiral Aloe Health & Wellness)

Helping spas to implement integrated, ef fective, and compassionate narrative strategies to connect them to clients and communities.

12.45 - 13.00 Key Wellness Performance Indicators - Chris Porter (Founder and CEO of Salvagente Pty LTD)

Measure critical client data, to upscale holistic wellness services in the Spa.

13.00 – 14.00 Lunch

14.00 - 14.40 Creative Comfort - Jacoline Wentzel (Founder & Managing Director - The Spa Warehouse)

Let us explore the true comfort of the guest, how important it is and how to be creative to suit all types of guests.

14.40 - 14.50 Global Wellness Day - Noluyolo Noli Mini (GWD SA Ambassador / Founder and Managing Director of Relax Spas)

14.50 - 15.30 Transformative Marketing - Ernst Kulhman (Chief Evolution Officer - ARC8)

THE WORLD IS CONSTANTLY CHANGING; GET YOUR THINKING UNSTUCK.

As difficult and daunting as these times might be, businesses have the choice to stay the way they are or proactively change. This can be an exciting opportunity to look at the business objectively. To create a shift into something greater.

15.30 - 16.00 Mastering Resilience - Rob Cowling (Facilitator and Wellness Coach: ProHealth Consulting)

Mastering Resilience: promoting a deep understanding of the connection between stress and resilience and the role that emotional control, a positive attitude, embracing challenges, a healthy lifestyle, social support and role models can play in becoming and staying resilient in the face of adversity. Resilience is bending but not breaking …….. and then bouncing back quickly.

Monday, 31st July 2023

8.30 – 9.00 Registration

9.00 – 9.15 Welcome – Dr Nadine de Freitas (Managing Editor)

9.15 - 10.00 International Creativity in Your Spa Menu - Tammy Dent (International Director of Training - Six Senses Spas)

From concept to creation, to dreaming up rituals, to the design process, a spa menu is your international creative expression of spa excellence. Walk the journey with your Six Senses Spas Guide.

10.00 - 10.15 World Wellness Weekend - Marisa Dimitriadis (Founder and Managing Director - The Spa Consultants) & Francisco Garcia (Manager of Jiva Spa at TAJ Cape Town)

10.15 - 11.00 Creativity in the Workplace - Marisa Dimitridias (Founder and Managing Director - The Spa Consultants)

Creativity in the workplace is the act of transforming new, innovative ideas into reality. Creative employees and managers ask questions and identify new ways to perform tasks. They are more likely to experiment with different ideas in the workplace, which can lead to new processes that benefit everyone

11.00 – 11.30 Mid Morning Tea Break

11.30 - 12.00 Evolving your Spa Business - Kerryne Krause (Chief Excitement Officer - Eyeslices)

Break out of your box, enlarge your thinking, take your business beyond its borders! It's a time to expand creatively and it is possible.

12.00 - 13.00 Succeeding in Complex Spa Times (Panel Discussion)

- Resa Kahn-Botha (CEO of Asteria Pharmaceuticals), Kerryne Krause (Chief Excitement Officer - Eyeslices), Ernst Kulhman (Chief Evolution Officer - ARC8), Esna Colyn (Chairperson of i-BLOOM Beauty)

Succeeding in business is tough, and keeping the doors open. But every business is unique, driven by the creativity, commitment and dedication. Join our panel on a work safari, a business roller coaster ride through the many ups and downs and learn to prevail. Sharing valuable advice between the audience and panel on keeping the doors open, growing and sustaining a business, including overcoming obstacles. A must attend for all current and prospective entrepreneurs.

13.00 – 14.00 Lunch

14.00 - 14.30 How AI Can Transform the Spa Industry - Shane Gopaul (Technical Director of ESP Connect Africa)

While artificial intelligence, or AI as we have come to know it, is a term most of us recognise, we often don't understand the different ways that spa businesses can interact with it on a daily basis. Explore AI and how it contributes to the success of many spa businesses worldwide, how can it help spa owners optimise their offering for their clients and prepare their spa businesses for the fast-approaching future.

14.30 - 15.15 How to live by Design, not Default. How to become the CDO (Chief Design Officer) of your life. Lori Milner (FounderBeyond the Dress: Facilitator | Trainer | Author | Coach)

At this point in the year, it is essential to press pause, reflect and coursecorrect. If you spend your days searching for this elusive concept of balance and resentful that you aren't showing up in the calendar, it's time to live by design, not default. We know there are only so many hours in the day, and not all are created equal. Striking a balance between your personal and work life can be daunting, but it doesn't have to be. Stress management is choice management, and your micro choices throughout your day determine whether your internal battery is fully charged or running on fumes. This

engaging talk will unpack a new toolkit to truly own your days and become the Chief Design Officer of your life.

15.15 - 16.00 Leveraging Media - Unaiza Suliman (Founder of UniqBrows / Award-winning Entrepreneur)

Media, Social media, Influencers, Ambassadors and audience preferences for content, are ever changing. It's important to creatively adapt your communication strategies to create content that your audience will want to engage with, support and share.

SpaConferenceProgramme 2023 Speakers

Almarie Venter - Remind Wellness

International Wellness expert / Bespoke treatment, ritual and retreat program developer / Masterclasses / Personal & Professional

Transformational Life coach / Visiting Practitioner.

With 17 years of experience in the Health, Spa and Wellness Industry, Almarie effortlessly integrates holistic wellness and creates bespoke training, treatment and retreat programs for spas and wellness resorts. It is Almarie’s true passion and life purpose to inspire and Re-Mind people of their authentic power, natural healing abilities and help them live a purposeful life.

Her gift of a creative mind, healing hands, teaching and compassionate focus on the individual bridges the gap between talking about wellness concepts, versus living, practicing and facilitating these wellness concepts.

Her specialized training beyond spa therapies rest in a solid foundation of extensive knowledge and teachers trainer qualifications in Mindfulness, meditation, yoga and breath work, Kinesiology, neuro-integration, Vibrational sound healing, Transformational Life coaching, energy medicine and much more. Almarie believe that change is always possible and Re-Mind sets the platform to be the change we want to see in ourselves, our business, homes and the world.

Almarie was awarded the Les Nouvelle Spa Visionary Award in South Africa. Her work as an International protocol developer and trainer has provided her with the privilege to work with spa teams globally, Four Seasons, Six Senses, Singita, Time + Tide, Kanahura Maldives, Viceroy Dubai to name a few.

Ronald

Abvajee - Founder and Owner of Healthy Living Consulting

Ronald Abvajee, is a leading entrepreneur health,and engagement expert. His entrepreneurial journey and commitment to personal development have positioned him as a key and respected thought leader in corporate engagement industry

He is the founder and owner of Healthy Living Consulting – an established business driving engagement in the workplace through wellbeing, team alignment , technology and media .BUT WHERE DID THIS PASSION BEGIN?Ronald is a qualified exercise physiologist with a degree in Physical Education and Human Movement Sciences and he is rather passionate about engaging and inspiring audiences as a speaker at conferences and corporate events.

AWARDS: In addition, he is a 5th degree black belt and champion in karate. He utilises his expertise in this discipline when conducting national self-defense programmes and his flagship Breaking Through Barriers Team programme.

As a radio and television health expert he has inspired audiences on his own show called SHAPE YOUR LIFE, broadcast on DSTV. He also has a regular radio slots on numerous national and international radio stations. isRonald currently the driving force behind one of Africa's largest digital health engagement platforms called MyHealth360 and MyWell360, and syndicates digital content from South Africa to the world and giving access to health and wellbeing providers on a data free enabled platform.

16.00 Elevating the Moment & Closing - Dr Denise Bjorkman (CEO of the Neuro Business Institute, the founder of the SA Council of Coaches and Mentors) & Dr Nadine de Freitas (Managing Editor –Les Nouvelles Esthetiques & Spa)

Concluding the foundation of a creative lifestyle through more efficiently managing negative information and promoting adaptive behaviours and the capacity to problem solve.

Stav Dimitriadis - CEO Twincare International

Stav Dimitriadis has been in the hair and beauty business for 30 years and is the CEO of Twincare International. Twincare International is the biggest independent distributor for professional hair and beauty products for South Africa. Stav holds a degree in Political science and economic history and diplomas in marketing and financial management. Stav has been providing business education for 35 years, both in South Africa and internationally.

Nthabiseng Shongwe - Narrative Strategist | Writer & Poet | Director of Marketing Communication: Spiral Aloe Health & Wellness

With 10 years of experience in the Marketing Communications field and specialising in Integrated Communication Strategy, Brand Management, and Dialogic Interventions, Nthabiseng engages her work as a Compassionate Health Communicator and Strategic Corporate & Creative Storyteller to change narratives. Her goal is to advocate for the use of stories and storytelling to shift the social system by supporting individuals and organisations to; (1) change how they see themselves; (2) deepen their relationships with their communities, and; (3) facilitate lasting impact in their broader context.

During her career, she has worked across industries and sectors in PR & Communications, Hospitality, Education, Healthcare, and Finance. Throughout she has implemented various digital and traditional strategic marketing activities to support organisational development, strengthen stakeholder relationships, and meet mission-aligned objectives.

Ultimately, it is her belief that stories sew societies together, and as novelist Kazuo Ishiguro says, “stories are about one person saying to another: This is the way it feels to me. Can you understand what I'm saying? Does it also feel this way to you?” She insists that it is this depth of care and compassion toward relationships and stories that is required to truly shift our perspectives and re-imagine a narrative co-created between people who seek to understand one another wholly.

Chris Porter - Founder and CEO of Salvagente

Chris Porter is the Founder and CEO of Salvagente Pty LTD, a multinational organisation specialising in preventative and alternative treatment modalities, with a focus on oxygen and ozone therapies.

Chris studied B.Com Business management at the University of Pretoria and has almost 2 decades of experience in the wellness industry. With business dealings on 6 continents and over 30 countries he truly has a global feel for the industry.

Jacoline Wentzel - Managing Director of The Spa Warehouse

Jacoline Wentzel is without a doubt passionate about the Spa Industry and is a respected industry representative and entrepreneur. Since 2005, Jacoline has been Managing director and leading spa consultant of The Spa Warehouse, a leading supplier of various prestigious spa brands, equipment and spa furniture as well as a consulting company that offers a variety of consulting and design services to 5 star spa establishments.

SPEAKERS 2022

Speakers 2023

Since the start of The Spa Warehouse in 2005, Jacoline has established herself as one of the leading spa consultants in Africa and have consulted on more than 100 projects throughout Africa and Mauritius. Jacoline has also served on numerous boards in our industry throughout her career and has been a pioneer in establishing and improving the spa industry in South Africa.

Ernst Kuhlmann - Chief Evolution Officer at ARC 8 Global.

Helping people build better businesses for future-proof growth, through infinite evolution. Most of Ernst’s career has been focused on turn-around and differentiation projects, with a focus on client experiences, strategic growth and organisational evolution to ensure profitability and sustainability. His strength lies in my creative and dynamic ability to understand an organisation's real issues and challenges, to see the company's true potential and gearing the business towards that growth. He has an innate ability to problem solve and design strategic solutions which integrate across the organisation.

Rob Cowling - Prohealth Consulting

An experienced Business Facilitator and Coach, having developed his own unique style through work in Corporate Wellness and Well-being over the last 30 years. Rob obtained a BSc (Med) (Hons) degree in 1980 and his direct involvement in the launch of the Sport Science Institute of South Africa (SSISA) in 1995 has enabled him to stay at the cutting edge of the “science” of Wellness. He currently consults through his company, ProHealth Consulting.

After qualifying as an INSIGHTS DISCOVERY Licensed Practitioner (now Partner), a number of years ago, Rob's focus shifted to BUSINESS FACILITATION and COACHING as an effective enabler of personal, team and Leadership development. Post-Covid, it was a natural progression for his to develop his own RESILIENCE modality.

Tammy Dent – Director of Training, SIX SENSES SPAS

Tammy joined Six Senses as Director of Training for Spas in May 2018. She has over two decades of experience in the spa and wellness industry. Tammy has held management positions both locally and internationally, as well as consulted as an International Trainer in the global luxury spa segment. This offered her the opportunity to train in over 25 countries.

Tammy is based in Cape Town and is largely responsible for the training in all Six Senses Spas, professional skincare product choices, as well as the creation of the menu of services for each spa.

Marisa Dimitriadis - Founder and Managing Director

Her industry experience catalyzed tha her to launch her first solely owned venture, The Spa Consultants, answering a need in the market for a turnkey consultancy to drive spa projects from the ground up. Today, they have successfully managed over 60 contracts in this space.

The next venture to be added to the portfolio was naturally brand development. Marisa formulated her own skin (SIX Skincare) and body (Spalicious) ranges, using only the best ingredients, recyclable packaging, offering value for money and very importantly, product education. Testament to her endeavouring spirit, the brands continue to grow with the addition of powerful aesthetic components to ensure her retail partners continue to offer cutting edge technology under the SIX Skincare umbrella.

The onset of a global pandemic did not deter Marisa. This drove her to launch an online retail platform (Send me That) for spa’s and salons. This brings us 360 to Marisa’s latest project. Spa Professionals Guild is a GLOBAL online platform for ongoing business coaching and transformational management courses. The platform offers networking, bi-monthly group coaching sessions, templates, spreadsheets and systems of best practices that have been perfected over the last 20 years to help business owners run profitable and sustainable businesses and offer offer therapists an opportunity for growth, increased income and to be considered for promotion. Since launching in July 2020, it has attracted members from 19 different countries and growing weekly.

Marisa has been nominated for, and won, numerous industry Awards such as: Spa Ambassador, Entrepreneur Awards, Woman in Business and many more. Her values are INSPIRATION and DETERMINATION, and we can certainly see she lives up to that.

Kerryne Krause - CEO of I-Slices Innovations

Kerryne Krause who calls herself "The Chief Excitement Officer", is the founder and CEO of I-Slices Innovations, a Top Technology 100 Company in South Africa. I-Slices® Technology is a first in the world, and is a unique Cryogel dermal delivery system with its applications in the cosmetics, veterinary & medical industries. The company's goal is to build a globally recognized brand and develop products that change lives! Kerryne says: “In a world of mediocrity where discipline defines success, we are pattern recognizers who engineer opportunities to create global brands that change lives. We are meaning makers who generate wealth for all through inspiration, innovation and unwavering resolve.”

Esna Colyn - Chairperson of i-BLOOM Beauty

Esna Colyn is qualified as a Chartered Accountant in 1993 and is currently a member of SAICA. Esna gained substantial experience in banking, private equity and corporate finance before joining i-BLOOM Beauty, in May 2010 as the CEO. During her tenure at i-BLOOM Beauty Esna, realised that her true passion is to empower and inspire women. In 2022, Esna stepped down as CEO and assumed the role as Chairperson of i-BLOOM Beauty. This allows her to have sufficient time to pursue her true passions, additionally she enjoys to act as a Business Mentor to various young business entrepreneurs.

Dr Resa Kahn-Botha - CEO of Asteria Pharmaceuticals

Dr Resa Kahn-Botha has had an illustrious career in the product development industry for the last 24 years. As a Biomedical Scientist specialising in Integrative Medicine and Anti-ageing Cosmetic Science, Resa has the perfect combination of knowledge and experience to guarantee our clientele very high standards of success. Asteria Pharmaceuticals are also the manufacturers and owners of Biodermal Skin Tec. This is an avant-garde cosmeceutical range of skin and body care products. Resa's work with Biodermal Skin Tech encompasses particular skin issues including ageing, pigmentation and fine lines. Biodermal products support skin health, skin tone and incorporate threading skin lifts to deliver a more youthful and lustrous appearance for our clients.

Lori Milner - Beyond The Dress - Speaker / Trainer / Author / Coach

Lori Milner is passionate about empowering women and equipping diverse teams with the tools and skills to fulfil their potential in their careers and personal lives. In working to fill the gap between the roles, demands, and challenges of the new working world, her full-service consultancy, Beyond the Dress (BTD), helps individuals to build harmony into their personal and professional lives.

Lori's focus areas include smart time and goal management, stress management, inter-personal skills, self-awareness, personal branding, and self- leadershipand the result is happier and more productive people.

Shane Gopaul - Technical Director of ESP Connect

Shane Gopaul is the long established Technical Director of ESP Connect Africa where he has had a long career of over a decade as the architect of the ESP Amazon Cloud he innovatively called “Nanoverse” 6 years ago. A term that has stuck and the likes of Facebook have only recently emulated with their rebranding to “Metaverse”. Shane believes in using technology and innovation to turn ideas into commercially viable realities for any modern business.

Unaiza Suliman - UniqBrows A Mother And A Fashion, Lifestyle & Fitness Fundi

Considered a thought-leader in the beauty Industry and a notable award-winning entrepreneur, Unaiza is an influential voice in discussions around beauty and business.

Her approach to business, through training and empowering women with no prior beauty or business experience, has not only helped women expand their opportunities, but highlights the significance of social entrepreneurship. Unaiza understands the joys and challenges of motherhood, making her a relatable as a working mother and naturally, is the ideal fit for brands needing to partner with a content creator and thought-leader in this space. Her mindfulness around being the best version of herself, through her choice to live an holistically balanced, fit and healthy lifestyle, has gained the respect and trust of every person engaging with her.

SpaConferenceSponsors 2023

BABOR: EXPERT SKINCARE. MADE IN GERMANY.

BABOR has been setting standards in cosmeceutical skin care for 6 decades. BABOR develops highly effective, customised solutions to meet the needs of every skin type. Confirmed by dermatological experts around the world.

Established in Aachen, Germany in 1956 - BABOR is an internationally leading brand of professional cosmeceutical products. BABOR is represented by distributors in more than 70 countries and has subsidiaries in Switzerland, Austria, the Netherlands, Belgium, South Africa, Australia, Kenya, Namibia, Zimbabwe, Sweden, Singapore, Canada and the USA.

With precision and cutting-edge performance being part of our core values, men and women around the world continue to experience confidence in their radiantly beautiful skin, thanks to BABOR's promise to deliver Expert Skincare. The BABOR Expert Method is a skincare system that creates the foundation of a routine focused on cleansing, treating, and protecting the skin.

BABOR continues to implement sustainable skincare solutions within all the products and packaging using clean sustainable ingredients and recycled materials.

Contact Details: 011 467 0110 https://za.babor.com/ babor.sa@babor.co.za

CSPA AROMA WELLNESS

CSpa Aroma Wellness is the new generation aroma wellness inspired by the beauty of nature. A blend of aroma purist principles partnered with modern aromatherapy applications allow for a truly olfactory experience.

CSpa Aroma Wellness stems from a desire to provide African-inspired sensorial, luxurious treatments at affordable prices to ensure every person can embrace the spa/salon experience. CSpa Aroma Wellness offers FACE and BODY ranges to provide each client with a full wellness experience for both in-salon and homecare.

Made in Africa for Africa, is committed to protecting the environment and leaving a lasting and sustainable beauty legacy for future generations. With eco-friendly and recyclable packaging, CSpa Aroma Wellness ensures that the impact on the environment is minimised. The “clean formulation” based products are free of toxins, with naturally sourced ingredients.

For more information: Tel: 011 880 3850 http://www.cspa.co.za/ marketing@marinespadistributors.co.za

ESSE SKINCARE - #rewildyourskin

Microbiome

skincare is a science

Optimal skin condition depends on the probiotic microbes living on and in it. Without microbes, your skin can’t perform its basic functions and the rate of skin ageing increases sharply. Esse Skincare exists to keep it at its wild best.

Esse Skincare uses organic biotechnology to create an environment on skin that favours the growth of beneficial microbes, allowing your natural microbial diversity to return. Our products feature probiotics and prebiotics in organic formulations that help restore balance.

For more information: Tel: +27 (0)33 212 3506 https://www.esseskincare.com/ info@esseskincare.com

ESP ON LINE

ESP was established in 1994 and has always focused exclusively on the Salon and Spa industry with the objective of creating the most comprehensive management system available in the world. A system proudly developed in South Africa with our own hands and now used in over a thousand Salons, Spas and Wellness Centres throughout the world. At ESP we are simply passionate about being great and leave no stone unturned to ensure your satisfaction with our system. ESP’s dedicated team, with qualifications and experience including Computer Programming, Organizational Psychology, Business Information Systems, Hairdressing, Beauty Therapy, Marketing, Accounting, Computer Hardware, and more, bring you a wide range of software products and services to meet the demands of your business.

Contact Details: 086 099 4163 / https://esponline.co.za/

LIPOSCULPT

LipoSculpt goes beyond weight management with a unique combination of advanced technologies featuring both internal and external solutions.

Finally achieve your slimming goals with our range of body transformation products. This high-quality range of slimming-specific products have been scientifically formulated to combat weight, cellulite and water retention and support spot fat reduction. LipoSculpt provides an effective slimming solution with visible and proven results.

A fit, healthy body is the best fashion statement you can make, and our LipoSculpt product range can help you look your very best! Invest in your figure today and rediscover the beauty that’s been hiding inside you all this time.

Contact Details: 083 282 9671 https:// liposlim3in1.co.za/ liposculpt@slimskin.co.za

OPTIPHI® IS BEYOND SKINCARE

We create scientifically proven skincare solutions with superior active ingredients, that perform synergistically at cellular levels, ensuring the best possible results. Our results-driven formulations offer intelligent skincare products with novel delivery systems and progressive skincare technologies, and treatment systems.

The patented Helix ™ DNA Tests and MSC Code™ skin analysis solutions offer individualized prescriptions and skincare regimens, suiting all skin tones and ethnicities.

optiphi® is rooted in the Southern Medical Group of medical companies, specializing in manufacturing medical devices, sold globally. The group’s products conform to the highest international standards and our performance-based product formulations have been thoroughly researched and evaluated by peers throughout our medical fraternity, and are formulated in our internationally accredited laboratories. Drawing from an unparalleled base of expertise, optiphi® is committed to advanced scientific innovation and pioneering skincare technologies and solutions.

Contact Details: 012 667 6244 https://optiphi.com/ info@optiphi.com

SALVAGENTE - LIFE PRESERVED

Salvagente is the preferred global partner for setting up or expanding your spa with ozone technology. Incorporating an ozone steam sauna expands your client reach by offering alternative health solutions in conjunction with cosmetic therapies, thereby providing a holistic wellness experience for your clientele.

Our enterprise level resource management system and booking marketplace will make running your whole operation effortless; from bookings and getting paid upfront to taking care of legal requirements and providing valuable client health data.

Contact Details: 072 422 1967 https://www.salvagente.co.za / info@salvagente.co.za

SIX SKINCARE

Like the Nautilus Shell, @sixskincare has been designed with perfection in mind. At the same time, we strive for expansion and renewal in a way that not only keeps up with the latest in the industry but also creates stability in maintaining its excellence. Known as one of the top investment skincare brands in. South Africa, we are reliable in retaining advanced solutions that will suit your needs and exceed expectations. By being open to new concepts and doing extensive research in trusted procedures, we ensure that the fundamentals of younger looking skin are achieved.

PERFECTION is a steady state with SIX so we ensure time, effort and care are placed within all our products so that standards are upheld. With ongoing training, care in customer service and results-driven products, we expect nothing less than spotlessness, therefore at SIX, it is in our DNA to strive for flawless results.

SpaConferenceSponsors 2023

RENEWAL is at the heart of our priorities as we grow with a fast changing environment. Where science meets nature, we seek the most effective active ingredients and at the same time, do our best to ensure a sustainable process.

EXPANSION is a constant and we develop by staying innovative and demanding the continuation of evolution in our products to ensure you have the best in care. In order to improve, change must be an ongoing process and we value combining that which works, with that which could work better.

For more informations: Tel: 011 312 7840 http://www.sixskincare.com/ info@thespaconsultants.co.za

DERMALOGICA

Professional-grade skin care since 1986 - @dermalogicasa was founded by a skin therapist, so we know how to create custom skin care solutions that work – not just today, but for life. We offer professional-grade skin care education, products, and services to skin therapists and customers alike.

• Rooted in education - Our product line grew out of a desire to provide skin therapists with best-in-class skin care products and education. We provide skillsbased training for a global community of skin therapists who have one common goal: to ensure healthy skin for all.

• Personalized skin care - We create highly customized regimens and services for every individual, because we know that no two skin conditions are the same. Our products work best when they are recommended by a professional skin therapist for your unique skin. Whatever your lifestyle, background or environment, rest assured that Dermalogica will work for you.

• Human touch - We believe in the power of human touch, which radiates through our hands, our voice, and our intentions. It’s how we connect with people and form a unique, lasting bond

• Our commitment to sustainability - We are certified cruelty-free, gluten-free, and vegan. We have been clean since 1986. Our formulas are free of artificial colours and fragrances, mineral oil, lanolin, S.D. alcohol, parabens and microplastics. All paper and cartons we use are FSC certified to be sustainable for forests.

For more information: Tel: 011 268 0018 online@dermalogica.co.za www.dermalogica.co.za

MATSIMELA - HOME SPA

MatsiMela Home Spa offers take-home Body Care products that are a feast for the senses. Pure indulgence in the form of Body Butters, Salt Scrubs, Sugar Scrubs, Hand and Nail Treatments, Massage Oils and so much more. We supply to Salons and Spas, as well as direct to the public. Our gifting range is ideal for any occasion.

For more information: http://www.matsimela.co.za/ info@matsimela.co.za

INFECTION PROTECTION PRODUCTS - SANI-TOUCH

Infection Protection Products well known for the Sani-touch brand now brings you an extension of this brand with the offering of Disposable Hygiene & Comfort Protection Products.

Hygiene protective sheets prevent the need for frequent washing of linen and towels. Saving water, time and electricity.

A protection layer placed over a pillow, on a work surface or on a bed, provides maximum hygiene protection for the client as well as offering a professional and hygienic solution to the salon, spa, wellness center or medical facility.

Products should be chosen according to function and procedure being carried out, as well as level of protection required, (light gentle protective layer, full waterproof seal, maximum absorbency or complete luxury and comfort).

Sani-touch products have been trusted by the medical industry for over 30 years many of these trusted products are now available to the wellness market.

For more information: TeL 011 791 4860 http://www.sanitouch.co.za/ sanitouch@sanitouch.co.za

THALGO: La Beaute Marine

Thalgo La Beaute Marine is one of the leading marine based cosmetic brand in the World. THALGO’s Holistic Vision of Beauty combines Efficacy and Well-Being

With over 50 years of history, the luxury brand Thalgo is investing in fundamental marine research, challenging the frontiers of aesthetic medicine and marine intelligence. Each Thalgo product is a genuine concentrate of marine effectiveness, created according to stringent standards of performance, total affinity with the skin and an ultimate sensory experience to offer Professional Excellence to the user. Led by science and marine research, performance and excellence stand at the core of each of Thalgo’s creations

Thalgo’s new ranges consist of marine active ingredients and neutral bases which are free of parabens, mineral oils, ingredients of animal origin, silicones or phenoxyethanol. This is part of the Clean Beauty Pact. Thalgo’s packaging has also been altered for a more eco-friendly design, where primary containers are chosen for their recyclability and themselves made of recycled materials.

THALGO is represented in over 90 countries worldwide, providing a strong international presence in over 500 Prestigious Hotel Spas.

For more information: Tel: 011 880 3850 http://www.thalgo.co.za/ marketing@marinespadistributors.co.za

THE SPA WAREHOUSE

The Spa Warehouse is one of the leading spa & wellness design, consulting and supply companies based in South Africa. They have been offering a personalized and bespoke spa consulting service to the spa and wellness industry in Africa & Mauritius since 2005.

For more information: Tel: 021 863 0373 http://www.thespawarehouse.co.za/ info@thespawarehouse.co.za

THE SAUNA & STEAM GUY

“ We have been manufacturing and installing saunas, steam rooms and other spa equipment for just over 14 years. We also install Rasul Rooms, Vichy showers, Mist rooms, Sensation showers, Hydro baths and Jacuzzi’s.

We are affiliated with Sauna King, a Cape Town based Sauna and Steam specialist and together we have supplied and installed our equipment in some of the biggest Hotels, Gyms, Spas and private homes, not only in South Africa but also in many of our neighbouring countries.

With combined experience of the spa industry and manufacturing and installing the various spa equipment of over 50 years, we strive to deliver the best quality saunas and steam rooms in South Africa. We deal with some of the biggest names in the industry, TYLO in Sweden, another leader in manufacturing their own sauna heaters and steam generators of only the highest quality, Steamflo, a true South African company who manufactures world class sauna heaters and steam generators using only the best quality material in the process. SAWO, a company based in Finland with a range of top-quality heaters and steam.”

For more information: Nicky Smit – 082 802 0648 http://www.saunaandsteam.co.za/ info@saunaandsteam.co.za

What Is a Sense of Belonging?

The need to belong, also known as belongingness, refers to a human emotional need to affiliate with and be accepted by members of a group. This may include the need to belong to a peer group at school, to be accepted by co-workers, to be part of an athletic team, or to be part of a religious group.

A sense of belonging involves more than simply being acquainted with other people. It is centered on gaining acceptance, attention, and support from members of the group as well as providing the same attention to other members.

The need to belong to a group also can lead to changes in behaviors, beliefs, and attitudes as people strive to conform to the standards and norms of the group.

In social psychology, the need to belong is an intrinsic motivation to affiliate with others and be socially accepted.1 This need plays a role in a number of social phenomena such as self-presentation and social comparison

Sense of Belonging in Action

What inspires people to seek out specific groups? In many cases, the need to belong to certain social groups results from sharing some point of commonality. For example, teens who share the same taste in clothing, music, and other interests might seek each other out to form friendships. Other factors that can lead individuals to seek out groups include:

• Pop culture interests

• Religious beliefs

• Shared goals

• Socioeconomic status

People often present themselves in a particular way in order to belong to a specific social group. For example, a new member of a high school sports team might adopt the dress and mannerisms of the other members of the team in order to fit in with the rest of the group.

People also spend a great deal of time comparing themselves to other members of the group in order to determine how well they fit in. This social comparison might lead an individual to adopt some of the same behaviors and attitudes of the most prominent members of the group in order to conform and gain greater acceptance.

Effect of Belongingness

Our need to belong is what drives us to seek out stable, long-lasting relationships with other people? It also motivates us to participate in social activities such as clubs, sports teams, religious groups, and community organizations.

In Abraham Maslow's hierarchy of needs, belongingness is part of one of his major needs that motivate human behavior. The hierarchy is usually portrayed as a pyramid, with more basic needs at the base and more complex needs near the peak. The need for love and belonging lie at the center of the pyramid as part of the social needs?

By belonging to a group, we feel as if we are a part of something bigger and more important than ourselves.While Maslow suggested that these needs were less important than the physiological and safety needs, he believed that the need for belonging helped people to experience companionship and acceptance through family, friends, and other relationships. A 2020 study in college students found a positive link between a sense of belonging and greater happiness and overall well-being, as well as an overall reduction in the mental health outcomes including:

•Anxiety

•Depression

•Hopelessness

•Loneliness

•Social anxiety

•Suicidal thoughts

Increase Your Sense of Belonging

There are steps you (or a loved one who is struggling) can take to increase sense of belonging.

• Make an effort. Creating a sense of belonging takes effort, to put yourself out there, seek out activities and groups of people with whom you have common interests, and engage with others.

• Be patient. It might take time to gain acceptance, attention, and support from members of the group.

• Practice acceptance. Focus on the similarities, not the differences, that connect you to others, and remain open to new ways of thinking.

spa business

Building Palaces of Peace but how are YOU doing?

The first time I went to a spa I felt a bit like I was living one of my childhood dreams ... I felt like a prince surrounded by people intent offering me one rare thing …. the ability to just relax.

Isn't it fascinating that while we have those palatial dreams, the thing we so often wish for, even beyond the materialistic wealth is the absolute luxury of relaxation. We so often wish that we had the wealth to afford the ways and means to relax, stress free, and without worry.

While it is not realistic for most of us to live in palaces, if we're honest, that's not really the dream but rather, the ability to be stress free, happy, and yes, relaxed lives. It's not the wealth but rather, what I like to call “wellth” … the life currency of being well. So is it unimaginable to think that relaxation is possible and not a fantasy that requires a fairy godmother or magic? It seems that way.

Psychologist Megan Arrol conducted a study in which almost 75% surveyed experienced days with no downtime or relaxation and even during and after weekends or holidays, they could not wind down. Their reasons? Work commitments, anxiety, needing to do too much and having too many people depend on them.

I have dedicated my life to improving the health and wellbeing of people. My company, Healthy Living Consulting (HLC) works with corporates, communities, and individuals to find practical ways of dealing with health challenges - be they psychological physical or spiritual. We use a model comprising seven cells and 16 factors to create a realistic and individual picture of every individual's wellbeing and how that impacts - positively or negatively - on the people around them and conversely, how their environment impacts them.

The Villain In The Fairytale

The one overwhelming factor that we see impacting people - be they CEO's labourers, celebrities, managers stay-at- home moms and dads, or small business owners is this: STRESS

Time and time again, those completing our surveys; giving feedback; participating in sessions or workshops tell us they are stressed. When I say they “tell us”, it's not always because they are always consciously aware of it (although a great percentage are) … it often comes through as the root cause of other health issues - known and unknown - that we pick up in our assessments.

Our Environment

As South Africans, what is the one thing we're bad at doing? Relaxing. Let's be honest… we have a lot

of stress to deal with, whether it's load shedding, crime, the economy, traffic, violence …. On top of that, we have a resilient culture of hard work and sacrifice - going above and beyond, no matter what life throws at us.

But then, we live in one of the most beautiful countries in the world and there are so many advantages to our lifestyles … we are good at spending time in the outdoors, absorbing our beautiful surroundings, or enjoying the incredible weather, braais, sport, time with family and friends, getting out to our beaches dams rivers and parks. But are we good at making relaxation and destressing a regular and committed practice and time in our daily lives?

Relaxing Is Not Being Lazy

I find that many people confuse relaxing with being lazy. It's not. Being lazy is being unwilling to work. Relaxation is a state of being that is free of tension and anxiety. These are two very different things and not doing the latter could quite literally be the death of us.

The fact is that if we don't take time to relax, we risk everything that we have worked so hard to achieve and that support we provide to those who depend on us could be snuffed out in a second.

The antidote? Relaxation.

There is no heroism in constantly keeping at it, in a constant state of stress and hard work and here's why.

Stress Kills You.

There is good stress (working to deadlines, competition etc.) and bad stress (ongoing, persistent, adrenalin pumping panic without immediate relief). So when I say, “stress kills you”, I am obviously talking about the second variety.

The stress hormone cortisol exists to save us from death - our body responds to perceived “threats” when cortisol triggers the body to pump more adrenalin, strengthen our muscles, keep us hyper vigilant and so on … this is when our levels of stress are so high that our bodies interpret that we are in a life-or-death situation. Which is necessary occasionally if we need respond to something shortterm or in a worse-case-scenario, to escape danger. But here's where it goes wrong…our bodies are not made to be driven by stress hormones ALL THE TME.

If cortisol becomes the body's guiding force, it is not saving our lives, it is causing massive damage which, over time, will likely result in health issues that can cause severe impact- major fatigue, adrenal issues, insulin imbalances, obesity, diabetes, digestive issues,

By Ronald Abvajee - Healthy Living Consulting

heart issues, anxiety, depression ... the list goes on. The longer we live in stress mode, the worse the impact is on our bodies, minds, wellbeing, and relationships.

At Healthy Living Consulting, we take a lot of time to understand every facet of wellbeing- that's why our model looks at seven cells and 16 factors of wellbeing. We don't just tackle nutrition, or fitness or fatigue or anxiety or depression … we look at getting to the root cause or causes and the most targeted solutions to save lives.

How Are You?

It's a question we ask often in society but don't often mean. In my world, we mean it … let me explain. Those of you in the spa and therapy industry understand special and critical that you play in establishing safe, calm spaces and practices to help people tackle the silent killer - stress. What a noble, necessary, and fundamental role this is - the space, means and pursuit of relaxation and wellbeing where it is achievable, acceptable, practical, and professional.

In the immense joy that so many of us experience while at spas or receiving those therapies that can be life changing for us, I often wonder how much time those in the industry get to take care of themselves and how stressful the business of creating peaceful relaxing spaces for others can be? If you get to experience the very thing you offer so generously to your clients?

Sometimes we struggle to practice what we preach and sometimes, we put ourselves last in line. But how long and how well can we provide others with the support they need when we ourselves are running out of the vital ingredients we need to create the luxury (and necessity) of downtime for ourselves. To stay strong, for ourselves and others, we need to rest, recuperate, and relax - because if we don't, we won't have the strength or life force to continue.

So, while building those palaces of peace and relaxation for others, how are you building that same time in your life and into your life? Are you practicing what you preach? Are you building the ways and means for you and your team to build wellth? How are YOU?

Want to know how you're doing?

Go to https://myhealth360.co.za/assessment/ and do our free, confidential assessment that will analyse your state of wellbeing and more importantly, offer you the steps, support, and interventions you need to live a wellthy life.

Happiness Is Not About Positive Thinking but Creative Thinking

Your thoughts are the turbines that generate the energy of happiness.

Affirmations and positive thinking are 'part of the furniture' of personal growth. You can tell yourself you're terrific, but if you don't inherently believe it, there's always an inner critic inside whispering to you – what a load of rubbish, no you're not.

If you can't always rely on positive thinking when you need it most, what if you experimented with creative thinking instead?

You don't have to be creative in your work to adopt this label. This trait is a standard feature even if you don't believe you are creative. Creativity expands your horizons and generates new possibilities; it creates internal excitement, which is where happiness is born.

If you're not a 'creator' as in a writer, coder, artist, etc., here are some different ways you can begin to create:

Create Something To Look Forward To

What separates a holiday mindset from a typical work week is the anticipation of the holiday and everything associated with it. How can you bring that anticipation and joy into a typical work week?

Is there a hobby you enjoy or a creative outlet you have yet to make time for because you've convinced yourself you're too busy? Do you give yourself permission to indulge in that thing because you're on holiday?

Have you neglected your social relationships, your exercise routine or upgrading your skillset?

Whatever you've answered yes to, schedule blocks of time to bring back that anticipation, excitement and delight into your week.

It could be martial arts, padel or a dance class. Carve out time to work on a painting or get back into the kitchen. Whatever it is for you, ensure you have something in your calendar that excites you.

Even if it's not a creative endeavour, how about blocking out an hour daily for something self-carerelated? You can block out twenty minutes if an hour seems too daunting but have a part of your day where the anticipation is as rewarding as the activity itself.

By Lori Milner - Beyond The Dress

Create a Permanent Solution

Think about where the bulk of your time goes. Is there a situation that constantly repeats itself? Despite your best intentions, the same crisis continues to emerge. Rather than feel frustrated and resentful, ask yourself how you can create a permanent solution. Work backwards from the end result and re-engineer the process. Do you need to add a step in the process or remove one? Do you need to check in with the team sooner? Do you need to automate, delegate or eliminate?

Investing in creating a permanent solution will always save you time in the future.

The absence of frustration is where happiness lives.

Create New Experiences

Cliches have their place because they are based on truth, and this one is no different – variety is the spice of life. While we need a routine's consistency, introducing new experiences is equally important.

You can do this through travel, booking a new restaurant, building a new skill, or even being a tourist in your city.

What if you applied for that dream role that you have been holding back for fear of not being perfect or being judged? Stop hiding and embrace being seen – nothing will bring you more growth than throwing yourself headfirst into the deep end.

If you get invited to dinner, and you'd typically say no because you don't want a late night or to disrupt your weekday routine, say yes. I am speaking from experience here – the more I have said yes to socialising and exposing myself to new experiences, the more joyful I become.

You will always be happier if you gain a new experience than constantly sticking to what you know.

Create New Promises

If you're yet to make good on those New Year's resolutions, it's time to create new promises.

If you've broken your promises, you can always behave your way back into self-trust.

What do you want to create and make a new promise to begin? Keep the promise of creating the first slide rather than avoid the task altogether. Show up to a ten-minute walk, take three mindful breaths or focus on the task rather than check the news headlines for the twentieth time that day.

Can you make a new promise to learn a new skill set? What would excite you? It can be work or hobby related, but you'll energise yourself from the inside out if you commit and simply begin.

Momentum and progress motivate us, no matter how small we start. The lack of starting drains your mental battery, so ask yourself what promise you are willing to keep.

Final Thoughts

If you're feeling stuck, ask yourself, 'What would I love to create?'. This question diverts your mind and takes you into your heart.

If you're unsure, journal using the following prompts and let your mind wander freely.

· It would be really cool if…

In my notes app, I have a page dedicated to this question, and I add stuff as and when I get an idea. For example, it would be really cool if Apple invited me to come and speak. Or it would be really cool to take the family to Italy. You get the idea…

· What would excite me…

Just posing this question generates energy and forces you to think from a place of authenticity rather than logic alone. When positive thinking can't generate the spark you need, remember to tune into your creative thinking:

Create something to look forward to.

Create a permanent solution.

Create new experiences.

Create new promises.

You are a creative person; rather than worry that you don't have the ingredients to be creative, know that everything you need is already within you to begin.

Here's to generating happiness from the inside out,

HIRING SPA STAFF: How to Become a Talent Magnet

Do any of the following sound familiar to you right now?

•You are having challenges hiring the right staff

•You keep hiring drama queens

•You constantly have to babysit and chase some of your staff

• Staff members seldom meet your expectations

If you answered yes to any of the above, you are in the right place. By the end of this article you will learn seven steps for hiring talent and—importantly— why work ethic assessment should be part of your recruitment process.

A few commitments are essential before you continue reading. These mindset adjustments are important to get you to a place where you are a Talent Magnet.

•Hire slow and steady… fire fast

•Follow the checklist

•Let go of desperation

•Follow the checklist

•Stop allowing yourself to believe there are no good staff out there

•Follow the checklist

Yes, “follow the checklist” appears three times: The single reason we employ the wrong staff is we have not followed a process. Why? Because we are desperate. The commitments are simple, yet it is easy to find yourself going off course — and that’s where you need to stay focused.

Let’s dive right into the seven ideas that will change the hiring process for you

1. Send out a SEARCH PARTY

Decide where you are going to look for staff and then go hunt. If you search in only one place, you narrow your odds. Broaden the search and look everywhere: Facebook groups specific to our industry, LinkedIn, Instagram, reputable recruiters (make sure to use two or three to broaden the search), and don’t forget highly-regarded beauty schools, as they often have an online recruitment portal. Takeaway point: You need to search diligently and not just pray the right person will miraculously find you.

2. Prepare a POSITION BRIEF

It is crucial to know exactly what you are looking for in a candidate: their qualifications; how many years’ experience is required administering a particular treatment procedure or using a specific software; the maximum distance they can live from their workplace to be appropriately accessible. The more detail in the brief, the easier it will be to attract the right people to apply for the open position. It is common to hear about a salon manager receiving hundreds of applications that do not meet even the minimum qualifications for the role they are looking

to fill. Or you may find the perfect candidate, only to discover they live many hours away from your spa. Ensure your brief gives the type of detail you want to see in a candidate’s CV or resume, which will help them to understand your requirements and will ensure you can quickly eliminate applicants who fail to meet your standards.

3. Require a standardized APPLICATION

Spa leaders have two ways to handle the CV or resume portion of a job application. One is to receive the document however the candidate chose to prepare it—which may result in questions when necessary information is not listed. The other way is to specify the information required on all resumes. The latter policy will aid your decision making and save time by eliminating unqualified candidates and spotlighting applicants who will fit well into your spa’s culture. A few data points to require in an application may include the job seeker’s current residence (to determine distance from your business); their access to transportation; professional and personal references with phone numbers to call; client testimonials; and “before and after” pictures of their work, if appropriate to the position being hired. Reviewing a standardized application also gives you the opportunity to follow up on questions before extending an interview invitation. For example, check that their work experience includes the skill you are looking for—you might be looking for an experienced front desk coordinator and find the applicant’s background is as a corporate personal assistant, which develops a different skill set to handling a spa front desk.

4. Get to know each CANDIDATE

Preparation is everything! Make sure you have taken the following steps before you even meet your candidate:

•Request a personality profile. (DISC and MyersBriggs are popular options, but you have many choices available depending on the type of profile you would like to see.) If you place value on personality profiles as a measure of aptitude, it is smart to have the candidate complete the profile before you meet them.

•Send a work ethic questionnaire. Establishing your candidate’s work ethic early is important, as an otherwise perfectly qualified and skilled person may exhibit a work ethic that does not match your company culture. Once you have determined which applicants meet your initial qualifications, invite the remaining candidates to complete the questionnaire, with submission required before interview requests are extended.

•Set up a short phone screening. A quick call— rather than an email—to invite the candidate to an interview allows you to hear how they sound and ask a question or two.

By Marisa Dimitriadis - The Spa Consultants

• Perform social media due diligence. Check all social media handles to get a little more background for conversation during the interview, as well as to spot any red flags regarding comments about past employers and colleagues.

5. Conduct the FIRST INTERVIEW

First impressions matter! How a candidate presents themselves at their interview is most likely the type of effort they will put into their appearance and composure at the workplace. Make sure you are prepared with all documentation you need and all questions you would like to pose. Asking a standard set of questions is encouraged as it will allow you to compare responses between candidates—but be prepared to pose followup questions regarding any responses that raise your interest. Make notes during the interview: In addition to serving as a reminder of the candidate’s answers, your notes will be helpful in formulating follow-up inquiries for a second interview or for reference checks.

6. Put them to the (TRADE) TEST

Have every candidate perform a trade test, no matter how highly recommended or experienced the individual is. In fact, you should always have the candidate perform two treatments, one that shows off their strongest talent and one where their application indicates room for improvement. Trade test treatments may be shortened—so if you are hiring a massage therapist, for example, request a 30minute facial and 15-minute back massage to be able to evaluate their mastery of these different skills. Or you might want to ask for a nail paint and a 30minute facial, if providers are responsible for both treatments in your spa. Always combine two. Take note of the candidate’s appearance during the trade test: Have they put in effort to appear professional? Also listen to their dialogue during the treatments: Do they perform a thorough, in-depth consultation and respond appropriately to their guest’s conversation?

7. Check every REFERENCE

Make reference calls yourself as the owner or manager, regardless of any checks already conducted by a recruiter. Ensure you are speaking to a person who knows the candidate and can give you useful insights and verifiable information. Remember this magic question to ask any previous employer: “Would you employ this individual again?” Conducting reference checks thoroughly is immensely valuable no matter how impressed you are by the candidate’s background and interview.

Remember, to be a talent magnet, you should observe all seven rules in this guide to hiring the right talent. Follow the checklist!

spa business

Comfort Consumerism And Our Modern Day Spa

In the modern world, comfort has become a highly valued commodity. Whether it's the comfort of our homes, our clothing, or even our food, we seek out ways to make our lives as comfortable as possible. Luxury and comfort is no longer about a price point; it's about relevance. What's most relevant to customers right now is an alignment of luxury and wellbeing, a pandemic-driven form of “comfort consumerism” that sees customers indulging in purchases in the pursuit of consolation. To evolve in a post-pandemic world, luxury spas must first understand how style preferences are changing and, much like their direct-to-consumer counterparts, embrace consumer-centric strategies to adapt.

With advancements in technology and improvements in manufacturing, our options for comfort are seemingly endless. But what does comfort really mean in the modern world, and why has it become such a priority? At its core, comfort is about creating an environment that feels safe, secure, and pleasant. It's about minimizing stress and maximizing relaxation, so that we can fully enjoy our experiences.

In the past, comfort was often associated with just basic necessities like having a roof over one's head and access to food and water. However, in the modern world, our definition of comfort has expanded to include a wide range of luxuries and conveniences. One of the biggest reasons for the increased importance of comfort in the modern world is the pace of our lives. With work demands, family obligations, and social commitments, many of us feel like we're constantly on the go. This makes it all the more important to have a comfortable space to come home to, where we can unwind and recharge. For example, a comfortable bed with soft sheets and pillows can make all the difference in getting a good night's sleep and feeling ready to take on the day.

Another reason for the emphasis on comfort in the modern world is the rise of consumerism. With so many products and services available to us, companies are constantly competing to offer the most comfortable and convenient options. From high-tech gadgets to

By Jacoline Wentzel, Managing Director of The Spa Warehouse

designer clothing to gourmet food, there's no shortage of ways to indulge in comfort. While this can be a positive thing in some ways, it can also lead to a culture of excess and waste.

So, what are some examples of comfort in the modern world?

One of the most obvious is our homes. With central heating and air conditioning, comfortable furniture, and modern appliances, our homes are designed to be cozy and convenient. We can control the temperature, lighting, and even the music with just a few clicks on our smartphones. Clothing is another area where comfort is a top priority. From soft, stretchy yoga pants to cozy sweatshirts and fuzzy slippers, many of us prioritize comfort over style when it comes to our wardrobes. This has led to a boom in athleisure wear and loungewear, which are designed to be both comfortable and stylish..

How do we translate the need of comfort consumerism in our spas?

Take the inside, Out

Comfort means different things depending on the time we are in. Now, we need more physical, tactile comfort from soft, warm clothes that cocoon us from the outside world. Consider whether a gown is enough comfort for a guest when visiting a spa (especially in winter) should we not invest in leisurewear or kaftans for our guests to choose as alternatives?

Home away from Home

With a rise in homeware sales and renovations after the pandemic, home comforts have become essential. So why not create a home environment away from home. Create comfortable lounge area with warm throws and blankets, soft textures and warm drinks that stay warm for longer. Use warm floor textures and offer warm soft socks to lounge in as alternatives to slippers. Allow our guests to lounge longer after their treatments.

Inspire consumers to reconnect

In difficult years where exploration has been limited,

it has raised awareness of how nature can be restorative and aid wellbeing in so many ways. As wellness brands, we have the opportunity to share the incredible value in the physical and mental benefits of exploring the outdoors and loving wild places. So create outdoor adventures or lounging allowing the guests to explore or alternatively bring the outdoors indoors.

Make it easy to return to joy.

Create a happy and friendly environment, spilled over with generosity. Deliver more than promised, allowing the guest to be wowed. Attention to detail is key, from, clear communication for guests to connect with you, personalised treatment plans, extra comfortable treatment beds, to thank you notes to take home.

How does comfort affect our staff?

While comfort can certainly improve our quality of life, it's important to recognize that it's not always necessary or even beneficial. In fact, sometimes discomfort can be a valuable tool for growth and learning. For example, pushing ourselves out of our comfort zones can lead to personal and professional development. Traveling to new places, trying new technology, and meeting new people can all be uncomfortable at first, but ultimately lead to a more fulfilling life. Another downside of too much comfort is the potential for complacency. When we're always comfortable, we may become too content with our current situation and stop striving for improvement. This can lead to stagnation and a lack of motivation. It's important to strike a balance between comfort and challenge, so that we can continue to grow and develop as individuals.

Conclusion

It is time to challenge ourselves as spa owners, to start creating more comfortable spaces, that allows our guests to not only enjoy a home away from home, but allow them to be seen, where their need for comfort is being met.

Weaving Tapestries of Healing through Storytelling: A relationship between Creativity and Wellness

By Nthabiseng Shongwe

Storytelling Weaves Wellness Into Daily Life

At the crossroads of creativity and wellness, a remarkable force intertwines them both: narratives. They possess an extraordinary ability to touch our souls, shape our perspectives, and forge profound connections. From ancient folklore to personal anecdotes, narratives hold a mesmerising sway over our emotions, transcending barriers of language and experience. Within the sacred confines of therapeutic spaces, narratives emerge as potent instruments of healing, granting solace, understanding, and personal revelation. Stories matter, they always have.

Throughout life, there are moments, relationships, and events that remain pure and uninfluenced by the traumas people go through, and by listening carefully to the nuances in stories where courage, hope, and evidence of perseverance occur, practitioners help clients to rewrite the negative story that dominates their life. They can begin to see that “no problem (trauma, addiction, or mental health affliction) has complete influence over [their] life”.

To explore the meaning of various stories in the lives of individuals, and their influence on the therapeutic journey toward healing, narrative therapy seeks to be “a respectful, non-blaming approach to counselling and community work, which centers people as the experts in their own lives”. The foundational belief of narrative therapy is that the story a person tells about their life influences how they view their experiences and overall well-being, and thus, engage or disengage with other people and the society around them based on this perspective.

Creativity in Wellness: Embracing the Healing Tapestry of Narratives in Practice

To answer the age-old philosophical question about our individual purposes, the Big “Why?”, humanity has found itself looking for new and creative ways to solve problems, innovate technologies, to connect within a community, and heal.

In his book 'The Street Sweeper', Elliot Perlman (2011), beautifully writes what could be a most human insight into the centrality (and power) of stories in communities, and how people undertake to find and make meaning of their lives, Perlman (2011) writes:

“Wouldn't you want someone to tell your story? Ultimately, it's the best proof there is that we mattered. And what else is life from the time you were born but a struggle to matter, at least to someone?”

In many ways, it is as if we are always embarking on an enlightening exploration of the remarkable healing power of narratives, from the battles of 'Good vs Evil', to the journey of villain to hero. At the same time, we continue to return to tales in history to unearth the importance of uncovering one's purpose within the realm of wellness. Increasingly, this questioning of purpose remains at the core of an entire healthcare and wellness industry. That is, for those who seek knowledge and implement learned practices to serve

others, understanding why people are unwell and what can be done to address, manage, or even cure dis-ease and illness in the most holistic way possible.

In studies exploring the effectiveness of narrative therapeutic practices in the treatment and support of mental health, narrative therapy is shown to be an effective therapeutic practice for the support of posttraumatic stress disorder symptom reduction.

The paper, 'Expressive Writing: Words that Heal' by Pennebaker, J.W. (2014), provides research results, in layman's terms, which demonstrate how and when expressive writing can improve health and healing journeys. It also explains why writing can often be more helpful than talking when dealing with trauma. The book looks at the most serious challenges people face within their societal constructs, and how expressive writing can help the reader process their experiences with suggested techniques and ways to analyse their written stories - creativity and wellness weaved together again.

Pennebaker's (2014) book supports narrative therapy's beliefs and assumptions about the therapeutic process. It highlights that, on a deeply personal level, healing insights unfold in the unpacking of a story. Further, personal agency is returned to a (“paralysed”) client by asking questio ns that expose, deconstruct, and disempower domi nant trauma a nd fear discourses such as, “What are the thoughts that keep you up at night?”. He goes on to say that, “…the emotional upheaval bothering you the most and keeping you awake at night is a good place to start writing

Accountability and Responsibility in Honouring Client Stories: Implications of Narrative Therapy

The use of narrative therapy in healthcare has several implications. Engaging clients as experts in their own illness experience facilitates a sense of control over the different ways that they choose to draw on support, and cope with their illness-related challenges.

Some of the implications are as follows:

Complementing objective, scientific data: The role of subjective client narratives in healthcare represents a clinical and therapeutic tool, useful in complementing objective, scientific data.

Separating the person from the problem: Narrative therapy helps to separate the person from the problem and empowers the person to rely on their own skills to minimise problems that exist in their lives.

Teaching alternative stories: Narrative therapy aims to teach the person to view alternative stories and address their issues in a more productive way.

Useful for couples or families: Narrative therapy can be used with individuals but can also prove useful for couples or families.

Creating opportunities for externalising conversations: A major way narrative therapy combats

the effects of life-limiting stories is through externalising conversations. These conversations create opportunities for clients to view their problems from a different perspective and to re-author their life stories.

Your Purpose as a Practitioner in Wellness: Shared Stories in the Therapy Room

As guardians of health and well-being, it becomes essential for practitioners to delve deep into the essence of personal motivations, to unearth the "why" that fuels their dedication to the work of healing. Beyond simple goals and aspirations, this inquiry necessitates an intimate exploration of individual healing odysseys, the bedrock of beliefs and values.

By understanding their own purpose, practitioners begin on a profound path to become attuned to and align with a client's needs. Through empathic understanding, the therapist meets the client at the crossroads of their unique narratives, nurturing an atmosphere of trust and safety within the therapeutic space.

Within the safe haven of the therapeutic context and the sharing of personal stories, practitioners invite clients into a realm of shared vulnerability, igniting a potent connection. Here, clients can fully immerse themselves in their own narratives, unravelling hidden truths, and finding new ways to affirm meaningful experiences outside of their trauma and pain

Practitioners armed with a resolute sense of purpose construct a narrative framework that transcends superficial resolutions and 'quick fixes' along the healing path. This holistic approach addresses the multidimensional aspects of well-being, fostering transformative experiences and nurturing personal growth.

A New Story: The Path of Recovery and Building Resilience with Clients

The healing potential of narratives in therapeutic settings is a profound and inspiring force, blending storytelling's artistry and creativity with the essence of well-being. Embracing our purpose unlocks incredible opportunities for integrative healing, benefiting both practitioners and clients. As the wellness industry evolves, it undergoes continuous transformation through its connection to established practices, creativity, and the deeper insights gained from healthcare and client therapy. Therefore, all wellness professionals must recognise the significance of narratives in individual healing, enabling the realisation of purpose and the embodiment of new ways of living.

The expanding research on the pivotal role of stories in people's lives will increasingly shape the therapeutic landscape. The challenge to embrace creativity and curiosity will enhance the creation and maintenance of spaces that actively listen to and acknowledge illness narratives. This, in turn, will reshape how individuals perceive and engage in their most personal relationships and interactions within their professional and public lives, signalling a new era of agency and its impact on clients for years to come.

spa business

Why You Should Replace Perfection With Excellence

By Lori Milner - Beyond The Dress

Perfectionism is often worn as a badge of honour, something to strive for.

The intention is that it makes you better, but the impact is devastating. In the words of Ann Wilson Schaef, "Perfectionism is self-abuse of the highest order".

Perfection is an illusion and stops you from your best work because behind the façade of being a perfectionist are the deepest fears of being judged, failing or not being enough.

The deeper thought is, 'What if my best isn't enough?' It takes imposter syndrome to another level because it's a fear of finding out you are the imposter to yourself.

Rather than create this impossible standard which doesn't motivate you but keeps you stuck and from reaching your highest potential, what if you replaced perfection with something healthier, kinder and more rewarding?

Replace Perfection with Progress

Julia Cameron, the author of The Artists Way, says progress is what we should strive for, not perfection. If you want to start a new hobby, craft, or role, you must accept that you cannot be proficient immediately.

You have to embrace the beginner mindset and sit in the discomfort of not being perfect in one area of your life. When you make progress your driving force, you can celebrate that you are better than you were three weeks ago or a year ago.

Can you let go of the illusion of perfection and acknowledge your wins? When I finish a writing session, I don't focus on the fact that I never completed as much as I intended, but I celebrate whatever landed on the page as an awful first draft because I know it's the first step towards a better version.

If I obsessed that the first draft should be closer to perfect, the second draft would never materialise.

Progress motivates us; it's the forward momentum rather than waiting for the perfect moment, the perfect word or the perfect version because, in your world, it is unattainable. It is the pot at the end of the rainbow that keeps moving as soon as you get remotely close to it.

Stagnation pulls you down and paralyses you; forward momentum and attaining progress, one micro win at a time will drive you.

Replace Perfection with Excellence

If perfection is not the ultimate destination, then what is?

What if you replaced perfection with excellence as a new standard?

"Excellence is the next five minutes, or it's nothing at all. Excellence is the quality of your next conversation. Excellence is your next meeting because every meeting is an excellence opportunity. Excellence is shutting up and really listening hard in your next conversation. Excellence is your next customer contact. Excellence is saying thank you for something small, it's the little touch or not. Excellence is your next email or the next message.

There is no tomorrow; as a leader, all you have is the next five minutes." -

Tom Peters

When excellence is the driving force, you can see feedback for what it is – a way to improve your blind spots. When your drive is to be perfect, you will always make feedback personal and a confirmation that you're not enough.

It's the same with mistakes; when excellence is your mantra, you can embrace them with compassion and a learning mindset rather than a vicious attack against yourself. Take yourself through a mistake audit and ask yourself, knowing what you do now, how you would handle the situation differently.

Ask yourself where you contributed with no hidden agenda other than to assess your assumptions and expectations and integrate the lessons without the story of not being enough or not perfect enough.

The Barriers to Excellence

Two barriers stand in the way of excellence: overcommitment and exhaustion.

You can only achieve excellence if you manage your energy and boundaries. Know yourself; if you are a people pleaser, fear conflict above all, or feel bad about setting boundaries on your time and energy, you cannot show up powerfully for anyone.

Do a calendar audit and evaluate how much time is spent on your life's work or other people's busy work. Conduct an energy audit and rate yourself out of ten; anything below a six requires serious evaluation and changes.

Strive for excellence in these areas first. Don't wait

for the 'right time' to make changes; what can you do in the next five minutes?

Replace Perfection with Wholeness

Viewing yourself through the lens of wholeness means you can accept yourself unconditionally right now.

When you label yourself a perfectionist, you see yourself as less than, needing improvement or fixing. Personal growth is a fundamental human need, but be careful of using the label of self-improvement. There is nothing wrong with you that needs to be fixed, you are whole and imperfectly perfect, AND you can build skills and create new experiences.

Wholeness is not a destination; it's a decision. It's a decision to be unconditionally friendly to yourself and truly allow yourself to feel enough without having to prove yourself to yourself.

When you can walk into a room feeling whole and content in your skin without needing others' approval or validating your self-worth, you are always navigating a situation from a place of personal power.

Sure, we all love validation but let this be a bonus on top of your total acceptance of yourself.

Final Thoughts

Perfection is not a standard; it's a form of self-sabotage because you are stopping yourself from being seen and is driven by fear.

The next time your inner critic starts its taunts, interrupt it with two simple words that can change everything.

What if?

What if your idea is the one that solves the problem? What if your next comment changes someone's life? What if your fears are imagined and not real? What if you are enough?

In the words of Marianne Williamson, "Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness, that most frightens us. We ask ourselves, 'Who am I to be brilliant, gorgeous, talented, fabulous?' Actually, who are you not to be? Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won't feel insecure around you. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others."

Spa Menus A Guide to Embrace Global Trends and Spark Creativity

Crafting an international spa menu that reflects the best of diverse cultures, incorporates global trends, and sparks creativity is an exciting endeavor. By providing guests with a transformative and immersive experience that celebrates wellness traditions from around the world, a well-curated international spa menu can set your spa apart from the competition.

Here are some steps to guide you in the process:

Research Global Spa Trends:

Stay updated with the latest trends in the international spa industry. Follow renowned spa publications, attend wellness conferences, and explore spa offerings from various regions to understand the popular treatments and practices. This research will serve as a foundation for curating a menu that resonates with a global audience.

Embrace Cultural Diversity:

Celebrate the beauty of cultural diversity by incorporating traditional wellness practices from different regions. Explore Ayurvedic treatments from India, Japanese Onsen experiences, Moroccan Hammam rituals, and indigenous healing techniques. Each culture has unique wellness secrets to offer, and integrating them into your spa menu will provide guests with a truly global experience.

Blend Tradition with Innovation:

Fuse traditional wellness practices with modern innovations to create distinctive and captivating spa treatments. For example, combine ancient massage techniques with the use of modern technology like

infrared heat therapy or sound healing. This fusion will appeal to guests seeking both authenticity and cutting-edge experiences.

Design Signature Treatments:

Develop signature spa treatments that reflect the essence of your spa's philosophy and location. A signature treatment can become the centerpiece of your menu, attracting repeat guests who seek a unique and memorable experience. Consider incorporating local ingredients and cultural elements to make the treatment truly exclusive.

Promote Wellness for All Seasons:

Design spa experiences that cater to different seasons and climates. Embrace the changing energies of each season and create treatments that align with nature's rhythm. For instance, offer invigorating treatments for winter and calming therapies for summer, ensuring a diverse range of options throughout the year.

Customize for Personalization:

Allow guests to personalize their spa journey based on their preferences and wellness goals. Offer a menu of customizable treatments, where guests can select from various massage oils, aromatherapy scents, and wellness add-ons. This level of personalization creates a sense of exclusivity and makes guests feel cared for.

Integrate Spa Cuisine:

Complement your spa menu with a selection of spa

cuisine that highlights global flavors and nourishing ingredients. Collaborate with expert chefs to design a menu that aligns with your spa's wellness offerings. Incorporate superfoods, fresh juices, and balanced meals to promote a holistic approach to well-being.

Offer Virtual Wellness:

Embrace technology by incorporating virtual wellness experiences into your spa menu. This can include guided meditation sessions, virtual reality relaxation, and online wellness workshops. Virtual offerings appeal to a tech-savvy audience and provide an opportunity to extend your spa's reach beyond physical borders.

Seasonal Themes and Promotions:

Create seasonal promotions and themed spa experiences that align with global festivals and events. For instance, offer special treatments during the Chinese New Year, Diwali, or the Winter Solstice. Seasonal promotions add excitement and freshness to your spa menu, encouraging repeat visits.

Crafting an international spa menu that embraces global trends and sparks creativity is an artful blend of cultural appreciation and innovative thinking. By conducting thorough research, embracing cultural diversity, and infusing creativity into your menu, you can create a spa experience that resonates with a diverse and discerning clientele. By offering transformative and immersive wellness journeys, your spa can become a global destination for relaxation, rejuvenation, and cultural enrichment.

Leveraging media, influencers, and social media is highly beneficial for the spa industry. These strategies can help increase brand awareness, reach a broader audience, and drive more customers to your spa. Here are some tips on how to effectively use these elements in the spa industry:

Social Media Presence:

Create and maintain a strong presence on popular social media platforms like Instagram, Facebook, Twitter, and Pinterest. Share your spa's services, facilities, and customer experiences. Engage with your audience by responding to comments, running contests, and sharing valuable content related to wellness, beauty, and self-care.

Influencer Marketing:

Collaborate with influencers in the wellness and beauty niche. Find influencers with a significant following and whose values align with your brand. Invite them to experience your spa services and share their experiences with their audience. Influencers can provide authentic reviews and testimonials, which can have a positive impact on potential customers.

Leveraging Media

Ambassador Programs:

Create an ambassador program where you partner with individuals who are passionate about your brand and spa services. Ambassadors can be loyal customers, local celebrities, or even employees. They can promote your spa on their social media accounts, blogs, and through word-of-mouth, further expanding your reach.

User-Generated Content (UGC): Encourage customers to share their spa experiences on social media by creating branded hashtags or running photo contests. User-generated content is highly influential as it showcases real customers enjoying your services, which can build trust and credibility.

Live Streams and Videos: Utilize live streaming features on platforms like Instagram and Facebook to give followers a behind-the-scenes look at your spa, conduct Q&A sessions, or demonstrate spa treatments. Additionally, create video content that showcases the benefits of your services and provides beauty and wellness tips.

Online Reviews and Testimonials: Monitor and respond to online reviews and testimonials on platforms like Google, Yelp, and TripAdvisor. Positive

reviews can significantly influence potential customers while negative reviews offer an opportunity to address concerns publicly and show your commitment to customer satisfaction.

Offering Media-Friendly Events: Host media events or press days to introduce new services, products, or renovations. Invite local journalists, bloggers, and influencers to attend and cover the event, generating media coverage and excitement about your spa.

Most Imporant Consistent Branding: Ensure your spa's branding is consistent across all media channels. This includes your logo, color scheme, and brand voice. Consistency builds recognition and trust with your audience.

Remember that building a successful media presence takes time and effort. Continuously analyze and adapt your strategies based on the performance of various media channels. Engaging with your audience, providing valuable content, and maintaining a positive brand image are key factors to succeed in leveraging media in the spa industry.

business

How AI Can Transform the Spa Industry

While artificial intelligence, or AI as we have come to know it, is a term most of us recognise, we often don’t understand the different ways that salon businesses interact with it on a daily basis. Today, I would like to talk about AI and how it contributes to the success of many salon businesses worldwide, how can it help salon owners optimise their offering for their clients and prepare their salon businesses for the fast-approaching future.

AI came onto the scene in the 1950’s with the evolution of the computer, capable of processing large amounts of information rather than only completing the commands of its operators. Eventually, with the steady improvement of machine learningalgorithms, computersbegan memorizing patterns and making predictions and decisions to solve problems without being specifically programmed to do so - essentially, they began to ‘think’ for themselves.

How is AI being used in the beauty industry?

It is already an established trend in the beauty and spa industries, with an array of platforms and tools available to salon owners to enhance their clients’ salon experience. Here are just some of the leading solutions that AI offers the beauty industry:

1.Client Relationships

Salon businesses are built largely based on relationships and client interactions. With salon professionals constantly engaging with clients on the salon floor, this does not eliminate the many daily phone calls received by clients wanting to book appointments and ask questions about various treatments and products. According to various studies conducted by Unicomcorp.com, 62% of calls to small businesses go unanswered and an incredible85% of callers will not phone back. This is a lost opportunity. To avoid this, salons can invest in Messenger[ai], which automatically and immediately texts the person who just called the salon. Messenger[ai] is a virtual receptionist who captures all missed phone calls and communicates with clients via text with intelligent autoreplies. Beyond answering calls at any hour, your virtual receptionist can view staff schedules, book appointments, and even take payments through a

securelink. If your customer has a more complex question that your virtual receptionist cannot handle, it will quickly transfer the call to your team who can then provide assistance.

According to Mindbodyonline.com, an overwhelming 89% of clients would rather communicate with their salon via text rather than fill out a form, send an email or phone the salon, therefore the result and benefit of capturing these missed calls is crucial. By doing so, it produces new clients, more leads, more appointments are made, and more client relationships maintained, ultimately increasing the growth of your business.

2.Skincare

For as long as we can remember, people have been conscious of taking good care of their skin. These days, with so much more information at our fingertips, people have a lot more knowledge about their skin type and how to best care for their skin. Today, our skincare routines and rituals have evolved to include healthy nutrition, supplements, regular facial appointments, fillers, laser resurfacing, microdermabrasion and peels to name just a few.

You may be curious to know exactly how much of an edge is created for skincare platforms that adopt AI in their strategy? As AI tools are more advanced and help in detecting and diagnosing even the most minute troubles and abnormalities found within the skin, they work to process photos and develop algorithms accordingly. Many companies such as Faces, based in the UAE and Saudi Arabia, offer digital beauty advisors, where the platform analyses the skin, provides skincare recommendations and rates the skin based on one’s age and current condition and this is all cleverly done based on AI algorithms.After evaluating skin-related factors such as redness, eye bags, wrinkles, blemishes and more, via a selfie analyser, the application rates the skin's health and suggest ingredients and products that are known to improve it.

This incredible service is also available for clients for an in-depth, one-to-one consultation experience provided by the international brand called Skeyndor, who are the creators of a professional skincare line used in salons. Their AI device is used in combination

with a trained facial therapist. This means the client has the best of both worlds - an AI device able to see what the eye can’t see and the professional recommendation of the facial therapist, resulting in an enhanced customer experience, better results and customer loyalty.

3.Upselling and Promotions

In addition to never missing a potential booking, AI is incredibly powerful for its ability to upsell colour services to a haircut client or alerting consumers to a promotion. If the salon is running a discount on a particular product, AI will bring it to the attention of the client on chat or text. If the client expresses interest, the sale goes forward. A payment gateway can be connected, and by using an application, it can complete the transaction over text or online without anybody at the salon having to facilitate that sale.

4.Staff Training

While you cannot program your employees, you can use AI to help them to answer questions as precisely and consistently as their AI counterparts. This is exactly what SalonScripts.AI, an American company, sets out to accomplish. From handling check-in and check-out, and recommending takehome products, to the complex process of conducting consultations, SalonScripts trains staff in communicating exactly what the owner intends. It reviews and scores employees on their communication, whether it be over the phone or in person. Employees can practice until they feel ready to give it a try in a real situation with a client. The AI software then grades them on how well they communicate when talking to the client. The scripts should be customized so that all information stays true to the brand while still allowing room for each employees’ personality to shine through.

We believe that AI is the natural way forward for the beauty industry which is a personalized and engaging market that generates a large amount of data. AI can help salons and companies to develop data-driven business strategies to grow their business, sales, and clientele.