NU/ARCHIVE PORTFOLIO 2011

LARISA MAMONOVA

2011

NU/ARCHIVE

PORTFOLIO

NU/ARCHIVE

INTRODUCTION

INQUISITIVE

“Develop interest in life as you see it; in people, things, literature, music - the world is so rich, simply throbbing with rich treasures, beautiful souls and interesting people. Forget yourself.� - Henry Miller

DISTINCTIVE IMAGINATIVE

NU/ARCHIVE

TABLE OF CONTENTS

2011 06 16

INVENTIVE EXPRESSIVE EFFECTIVE EXCLUSIVE 24 38 46 54

RUSSKY HOTEL

DISTINCTIVE

Russky is a project for logo class where we had to come up with a hotel idea. I decided to go with Russian theme for my hotel idea. Russki would be a prestigious and luxurious boutique opening it’s location in the heart of San Diego. The hotel will have identity and branding system to appeal to hip and urban young professionals, ages 25-40. The unique challenge of this task was not to relay on stereotypical elements of Russian culture that American audience is most familiar with, instead I decided to look beyond commonly known novelties. I searched for inspiration from vintage documentation during Soviet Era, 40’s and 50’s Russian fine art, and of course propaganda posters. The key was to combine all those traditional and historical features with the clean look of contemporary design movement. With that combination of ingredients I was able to give a fresh look to a familiar subject of Russian constructivism and old world charm.

Russky hotel is a history driven concept without looking dated provides an ultimate New Russian experience that is integrated into brand’s sensibility through luxurious accommodations and attention to detail.

NU/ARCHIVE

INSTRUCTOR

PROJECT

AMY AND MAELIN LEVINE

BRANDING/IDENTITY

PROCESS

NU/ARCHIVE RUSSKY HOTEL

08

SWATCHES

FONTS

LOGO DEV ELOPMENT

hotel & casino

RUSSKY

imported from Russia

hotel & casino

"

VODKA BTL.

R R

VO D K A IMPORTED FROM RUSSIA

VO D K A

VO D K A

Distilled from grain 40% Alc./Vol. 750ml

Distilled from grain 40% Alc./Vol. 750ml

Distilled from grain 40% Alc./Vol. 750ml

VODKA

Vodka

vodka 40% Alc./Vol. 750ml

40% Alc./Vol.750ml

40% Alc./Vol. 750ml

Distilled from grain 40% Alc./Vol. 750ml

VO D K A

Vodka Distilled from Grain

VO D K A

Distilled from grain 40% Alc./Vol. 750ml

Distilled from grain

Distilled from grain 40% Alc./Vol. 750ml

750ml 40% Alc./Vol.

Distilled from grain 40% Alc./Vol. 750ml

40% Alc./Vol. 750ml

TOILETRIES

CONDITIONER VO D K A

LOTION CONDITIONER LOTION SHAMPOO

SHAMPOO

R RR R

R

RR RR R

SHAMPOO

RR RR R

R

R

R

R

R

R R

R

RRR

R LOTION

RRR

R R

R

R

R R

LOTION

R

R

conditioner

shampoo shampoo

conditioner conditioner

VODKA

R

shampoo

R RRR

R R

RR RR

body lotion

conditioner

DK vodka

VODKA

VO D K A Imported from Russia

VO D K A

VO D K A

Distilled from grain 40% Alc./Vol. 750ml

VO D K A

VO D K A Distilled from grain 40% Alc./Vol. 750ml

Distilled from grain 40% Alc./Vol. 750ml

VO D K A Distilled from grain 40% Alc./Vol. 750ml

Distilled from grain 40% Alc./Vol. 750ml

Imported from Russia 40% Alc./Vol. 750ml

Imported from Russia

40% Alc./Vol. 750ml

Distilled from grain 40% Alc./Vol. 750ml

VO D K A Distilled from grain 40% Alc./Vol. 750ml

VODKA IMPORTED FROM RUSSIA DISTILLED FROM

GRAIN 90% Alc.

Vol. 750ml

IMPORTED ORTED FROM RUSSIA RU

IMPORTED FROM RUSSIA distilled from grain

90% Alc. Vol. 750ML

BRANDING

NU/ARCHIVE RUSSKY HOTEL

10

THIS PAGE

OPPOSITE PAGE

toiletries

hangers

RRRRR

georgy smith 9 68 4 7 90 23 76 86 34 T.9 8 6 2 F.9

9 68 4 7 90 23 76 86 34 T. 99 8 6 2 F.

D. B LV A S 9 10 9 V EG V 8 AS , N 5 L GAS 678 S VE A L

D. B LV A S 9 10 9 V EG V 8 AS , N 5 L EG A S 8 7 6 SV LA

W

BRANDING

9 68 4 7 90 23 76 86 34 T.9 8 6 2 F.9

NU/ARCHIVE RUSSKY HOTEL

D. B LV A S 10 9 EG 8 9 S V NV L A AS, 5 G 8 67 S VE LA

12

O ELC

ME

THIS PAGE

OPPOSITE PAGE

room key card

complementary vodka and shot glasses

BRANDING

NU/ARCHIVE RUSSKY HOTEL

14

A R R I V E E W O R L D B A K E RY

IMAGINATIVE

The goal of this school project was to create a packaging system for an existing product of our choice, or come up with a new brand. I came up with ARRIVEE world bakery, “arrivee”- is French for arrival, the bakery would have fresh bread delivery, and that’s where the scooter logo comes in the play.

The concept behind Arrivee is to make fresh and organic variety of breads available to urban, health aware individuals and their families. Packaging would have to be simple and effective for the variety of breads including; hand-made tortillas, naan, lavash, pita bread, classic European-style artisan breads and other delicious options from around the world. I used natural and mostly low cost and organic materials that are good for the environment and easy to reproduce on a low budget. To show my branding abilities I decided to incorporate natural and organic materials such as burlap, 100% cotton, and brown paper into restaurant-ware and employee uniform.

PROJECT

CANDICE LOPEZ

IDENTITY/BRANDING

NU/ARCHIVE

INSTRUCTOR

PROCESS

NU/ARCHIVE ARRIVEE WORLD BAKERY

20

SWATCHES

FONTS

bmrea and

BRANDING

NU/ARCHIVE ARRIVEE WORLD BAKERY

22

THIS PAGE

OPPOSITE PAGE

uniform t-shirt

tableware set up and reusable to go cup sleeve

BRANDING

NU/ARCHIVE ARRIVEE WORLD BAKERY

25

THIS PAGE

OPPOSITE PAGE

delivery scooter promotion and chef’s coat

uniform t-shirt, apron, and bakery’s coffee cup

BRANDING

NU/ARCHIVE ARRIVEE WORLD BAKERY

26

THIS PAGE

OPPOSITE PAGE

reusable shopping tote

cutting board and a shopping bag

BRANDING

NU/ARCHIVE ARRIVEE WORLD BAKERY

28

NU/ARCHIVE

INSTRUCTOR

PROJECT

AMY AND MAELIN LEVINE

BOOK COVER

EINSTEIN’S DREA MS

INVENTIVE

In this project I had to design a book cover for Einstein’s Dreams fictional novel written by Alan Lightman. The goal of this assignment was to come up with an artistic solution for the cover using one or combination of following elements; geometrical shapes, variation of colours, and typography. This book is not particularly known to general public, since it does have a specific angle, however, by making the cover look more up to date it might persuade more people to pick it up off the shelf of their local book store. By using an appropriate concept this novel will be able to speak to different demographic. The book is not really big in size, so the goal of the design is to have an eye catching effect. The objective of the spine design is to make it stand out by creating a contrast with colour of the background and the type. The concept of the design is to represent the main idea of the book, which is time, the effect of time on life and the environment it creates. Therefore, main shape that was used in composition is a circle.

The composition will have a lyrical and fluid quality in order to project the dream-like effect. The project is going to require a print out of the design and the presentation of it on the assigned date.

BOOK COVER

NU/ARCHIVE EINSTEIN’S DREAMS

32

SWATCHES

FONTS

BOOK COVER

NU/ARCHIVE EINSTEIN’S DREAMS

34

THIS PAGE

OPPOSITE PAGE

storefront poster

book cover and pencil

BOOK COVER

NU/ARCHIVE BOOK COVER

36

IDENTITY

LOGOS AND M ARKS

NU/ARCHIVE LOGOS AND MARKS

38

DA NCE SHOW / L I V E PI A NO / F U N DR A ISE R

NU/ARCHIVE

INSTRUCTOR

PROJECT

AMY BECRAFT

EVENT COLLATERAL

SOUND AND MOTION

EXPRESSIVE

Dance W/US studio is located in downtown San Diego and in need of event collateral design for the upcoming fund raising event. Designed material should deliver a message of the importance and beauty of performance art expression, and the difference it can make in peoples lives by uniting the community in cultural events. The money raised during this event would help in providing art education to future students and in organizing performance art shows more often. The goal of the design is to be effective in attracting as many future contributors as possible in order to have a beneficial fund raiser. Desired demographic for this event would be family oriented population ages 30-60. The challenge of this particular project was to come up with a concept that would attract people to arts from different angles. I wanted to show the sensuality of this art work as well as beauty and expressive nature of a dancer’s body. By using a very dynamic photograph of dancer on the beach I accomplished the look many would find attractive. The colors represent the passion and typography gives an interesting modern yet eclectic feel to the collateral.

PROCESS

NU/ARCHIVE SOUND AND MOTION

43

SWATCHES

FONTS

COLLATERAL

NU/ARCHIVE SOUND AND MOTION

44

THIS PAGE

OPPOSITE PAGE

city billboard

event tickets and poster

COLLATERAL

NU/ARCHIVE SOUND AND MOTION

46

O L D G LO B E T H E AT R E

EFFECTIVE

Old Globe Theatre is promoting new fall season program. To attract their audience they use promotional mailers with description of what to expect from the season and also conveniently place a form to get the tickets through the mail order. The theme of this season is Neil Simon Trilogy. Neil Simon is a famous New York Broadway screen play writer. Fall season selections were chosen to honer Neil Simon’s contribution to theatre and to the original plays that took place at the famous Broadway theatre in New York. The audience of this particular event is expected to be 35 and up. The objective of this design is to convey the look and feel of the 60’s and 70’s The colour palette was chosen according to the hues of fall and also corresponded to vintage posters and other print designs during that era. In addition to colour palette I have researched fonts which were used during sixty’s and seventy’s in creating movie posters and advertisement prints. The layout of the design was inspired by old theatre tickets, with round edges, contrast in font sizes and interesting positioning brought out a vintage yet clear and easy to spot look. Since predominant audience of the theatre is between 50-70 yeas old I wanted for design to be fun, engaging yet very organized with clear legibility.

PROJECT

AMY LEVINE

COLLATERAL

NU/ARCHIVE

INSTRUCTOR

PROCESS

NU/ARCHIVE OLD GLOBE THEATRE

50

SWATCHES

FONTS

Heavy Trip NF

COLLATERAL

NU/ARCHIVE OLD GLOBE THEATRE

52

THIS PAGE

OPPOSITE PAGE

theatre billboard

seasonal mailer and order form

COLLATERAL

NU/ARCHIVE OLD GLOBE THEATRE

54

NU/ARCHIVE

INSTRUCTOR

PROJECT

AMY LEVINE

POETRY SPREAD

POETRY SPRE AD

EXCLUSIVE

Poetry spread project was one of the most challenging projects I had to take on in school so far. The project it self was an incredible opportunity to use artistic expression through type. The objective was to represent the idea of a song lyrics or a poem through original and effective arrangement of type. The imagery had to be a mere addition to the strong arrangement of type. I chose a poem by a young poet name Kyle Bondour called On dating PHD students. The poem had a melancholic and in some ways dark humour while describing a ref lection of past relationship. The poet describes a misunderstood woman with tattoos on her body that represent her, and who ever can read them back to her in the correct manner will win her heart. I decided to use an ornate and tattoolike typeface to depict the names of the tattoos, also, I have used a complementary type face that represented the nature of the poet, a typewriter, and last but not least a photograph of a colour bone printed on the transparency. The transparency gave the f lesh look and feel to the final design. The biggest challenge of this assignment was the group dynamic. Most of the group members didn’t get a long so I had to step up and take over to inspire the members to be professional and respectful. It wasn’t an easy task but we pulled through and came up with great designs.

e to uid pe g y t the

POETRY SPREAD

th dea & air esp d e vic t s u e l lov

NU/ARCHIVE

58

ON DATING PHD STUDENTS

Letters and shapes were ttattooed on her skin

So she can remember

god

Secret phrases to unlock her lost words

on her collarbone

lovelost on her thigh

by kyle baudour On dating PHD students

tically at noon erotic on her hip

These wer ere the phrases that freed Her

to love anyone who could read them back to Her

If I knew this trick when wwe were dating

“I love you”

THIS PAGE

OPPOSITE PAGE

spreads by Michael Delgado, Dominic Barte and me.

book cover/logo

Her response to

wouldn not have been

“Another Vodka Cran, please”.

designed by larisa shirinyatns

POETRY SPREAD

NU/ARCHIVE

60

ON DATING PHD STUDENT

ACKNOWLEDGMENTS

APPRECIATIVE

I would like to thank Candice Lopez and Sean Bacon for their direction, assistance, and guidance. In particular,Candice Lopez’s recommendations and suggestions have been priceless for the project improvements. I also wish to thank Amy Levine and MaeLin Levine, Andrea Singer, and Amy Becraft, who have all taught me essentials of smart design, conceptual thinking and the importance of thoughtful communication.

Thanks are also due to Paola and Norman my dear class mates for all of their support and critiques. Finally, words alone cannot express the thanks I owe to my Mother and my brother for their encouragement, understanding, unconditional love and always believing in me no matter what. This is just the begging of an exciting, prosperous and rewarding journey.