NU/ARCHIVE PORTFOLIO 2011
Here is my portfolio! Enjoy!
LARISA MAMONOVA 2011 NU/ARCHIVE PORTFOLIO NU/ARCHIVE INTRODUCTION INQUISITIVE â€œDevelop interest in life as you see it; in people, things, literature, music - the world is so rich, simply throbbing with rich treasures, beautiful souls and interesting people. Forget yourself.â€? - Henry Miller DISTINCTIVE IMAGINATIVE NU/ARCHIVE TABLE OF CONTENTS 2011 06 16 INVENTIVE EXPRESSIVE EFFECTIVE EXCLUSIVE 24 38 46 54 RUSSKY HOTEL DISTINCTIVE Russky is a project for logo class where we had to come up with a hotel idea. I decided to go with Russian theme for my hotel idea. Russki would be a prestigious and luxurious boutique opening it’s location in the heart of San Diego. The hotel will have identity and branding system to appeal to hip and urban young professionals, ages 25-40. The unique challenge of this task was not to relay on stereotypical elements of Russian culture that American audience is most familiar with, instead I decided to look beyond commonly known novelties. I searched for inspiration from vintage documentation during Soviet Era, 40’s and 50’s Russian fine art, and of course propaganda posters. The key was to combine all those traditional and historical features with the clean look of contemporary design movement. With that combination of ingredients I was able to give a fresh look to a familiar subject of Russian constructivism and old world charm. Russky hotel is a history driven concept without looking dated provides an ultimate New Russian experience that is integrated into brand’s sensibility through luxurious accommodations and attention to detail. NU/ARCHIVE INSTRUCTOR PROJECT AMY AND MAELIN LEVINE BRANDING/IDENTITY PROCESS NU/ARCHIVE RUSSKY HOTEL 08 SWATCHES FONTS LOGO DEV ELOPMENT hotel & casino RUSSKY imported from Russia hotel & casino " VODKA BTL. R R VO D K A IMPORTED FROM RUSSIA VO D K A VO D K A Distilled from grain 40% Alc./Vol. 750ml Distilled from grain 40% Alc./Vol. 750ml Distilled from grain 40% Alc./Vol. 750ml VODKA Vodka vodka 40% Alc./Vol. 750ml 40% Alc./Vol.750ml 40% Alc./Vol. 750ml Distilled from grain 40% Alc./Vol. 750ml VO D K A Vodka Distilled from Grain VO D K A Distilled from grain 40% Alc./Vol. 750ml Distilled from grain Distilled from grain 40% Alc./Vol. 750ml 750ml 40% Alc./Vol. Distilled from grain 40% Alc./Vol. 750ml 40% Alc./Vol. 750ml TOILETRIES CONDITIONER VO D K A LOTION CONDITIONER LOTION SHAMPOO SHAMPOO R RR R R RR RR R SHAMPOO RR RR R R R R R R R R R RRR R LOTION RRR R R R R R R LOTION R R conditioner shampoo shampoo conditioner conditioner VODKA R shampoo R RRR R R RR RR body lotion conditioner DK vodka VODKA VO D K A Imported from Russia VO D K A VO D K A Distilled from grain 40% Alc./Vol. 750ml VO D K A VO D K A Distilled from grain 40% Alc./Vol. 750ml Distilled from grain 40% Alc./Vol. 750ml VO D K A Distilled from grain 40% Alc./Vol. 750ml Distilled from grain 40% Alc./Vol. 750ml Imported from Russia 40% Alc./Vol. 750ml Imported from Russia 40% Alc./Vol. 750ml Distilled from grain 40% Alc./Vol. 750ml VO D K A Distilled from grain 40% Alc./Vol. 750ml VODKA IMPORTED FROM RUSSIA DISTILLED FROM GRAIN 90% Alc. Vol. 750ml IMPORTED ORTED FROM RUSSIA RU IMPORTED FROM RUSSIA distilled from grain 90% Alc. Vol. 750ML BRANDING NU/ARCHIVE RUSSKY HOTEL 10 THIS PAGE OPPOSITE PAGE toiletries hangers RRRRR georgy smith 9 68 4 7 90 23 76 86 34 T.9 8 6 2 F.9 9 68 4 7 90 23 76 86 34 T. 99 8 6 2 F. D. B LV A S 9 10 9 V EG V 8 AS , N 5 L GAS 678 S VE A L D. B LV A S 9 10 9 V EG V 8 AS , N 5 L EG A S 8 7 6 SV LA W BRANDING 9 68 4 7 90 23 76 86 34 T.9 8 6 2 F.9 NU/ARCHIVE RUSSKY HOTEL D. B LV A S 10 9 EG 8 9 S V NV L A AS, 5 G 8 67 S VE LA 12 O ELC ME THIS PAGE OPPOSITE PAGE room key card complementary vodka and shot glasses BRANDING NU/ARCHIVE RUSSKY HOTEL 14 A R R I V E E W O R L D B A K E RY IMAGINATIVE The goal of this school project was to create a packaging system for an existing product of our choice, or come up with a new brand. I came up with ARRIVEE world bakery, “arrivee”- is French for arrival, the bakery would have fresh bread delivery, and that’s where the scooter logo comes in the play. The concept behind Arrivee is to make fresh and organic variety of breads available to urban, health aware individuals and their families. Packaging would have to be simple and effective for the variety of breads including; hand-made tortillas, naan, lavash, pita bread, classic European-style artisan breads and other delicious options from around the world. I used natural and mostly low cost and organic materials that are good for the environment and easy to reproduce on a low budget. To show my branding abilities I decided to incorporate natural and organic materials such as burlap, 100% cotton, and brown paper into restaurant-ware and employee uniform. PROJECT CANDICE LOPEZ IDENTITY/BRANDING NU/ARCHIVE INSTRUCTOR PROCESS NU/ARCHIVE ARRIVEE WORLD BAKERY 20 SWATCHES FONTS bmrea and BRANDING NU/ARCHIVE ARRIVEE WORLD BAKERY 22 THIS PAGE OPPOSITE PAGE uniform t-shirt tableware set up and reusable to go cup sleeve BRANDING NU/ARCHIVE ARRIVEE WORLD BAKERY 25 THIS PAGE OPPOSITE PAGE delivery scooter promotion and chef’s coat uniform t-shirt, apron, and bakery’s coffee cup BRANDING NU/ARCHIVE ARRIVEE WORLD BAKERY 26 THIS PAGE OPPOSITE PAGE reusable shopping tote cutting board and a shopping bag BRANDING NU/ARCHIVE ARRIVEE WORLD BAKERY 28 NU/ARCHIVE INSTRUCTOR PROJECT AMY AND MAELIN LEVINE BOOK COVER EINSTEINâ€™S DREA MS INVENTIVE In this project I had to design a book cover for Einsteinâ€™s Dreams fictional novel written by Alan Lightman. The goal of this assignment was to come up with an artistic solution for the cover using one or combination of following elements; geometrical shapes, variation of colours, and typography. This book is not particularly known to general public, since it does have a specific angle, however, by making the cover look more up to date it might persuade more people to pick it up off the shelf of their local book store. By using an appropriate concept this novel will be able to speak to different demographic. The book is not really big in size, so the goal of the design is to have an eye catching effect. The objective of the spine design is to make it stand out by creating a contrast with colour of the background and the type. The concept of the design is to represent the main idea of the book, which is time, the effect of time on life and the environment it creates. Therefore, main shape that was used in composition is a circle. The composition will have a lyrical and fluid quality in order to project the dream-like effect. The project is going to require a print out of the design and the presentation of it on the assigned date. BOOK COVER NU/ARCHIVE EINSTEIN’S DREAMS 32 SWATCHES FONTS BOOK COVER NU/ARCHIVE EINSTEIN’S DREAMS 34 THIS PAGE OPPOSITE PAGE storefront poster book cover and pencil BOOK COVER NU/ARCHIVE BOOK COVER 36 IDENTITY LOGOS AND M ARKS NU/ARCHIVE LOGOS AND MARKS 38 DA NCE SHOW / L I V E PI A NO / F U N DR A ISE R NU/ARCHIVE INSTRUCTOR PROJECT AMY BECRAFT EVENT COLLATERAL SOUND AND MOTION EXPRESSIVE Dance W/US studio is located in downtown San Diego and in need of event collateral design for the upcoming fund raising event. Designed material should deliver a message of the importance and beauty of performance art expression, and the difference it can make in peoples lives by uniting the community in cultural events. The money raised during this event would help in providing art education to future students and in organizing performance art shows more often. The goal of the design is to be effective in attracting as many future contributors as possible in order to have a beneficial fund raiser. Desired demographic for this event would be family oriented population ages 30-60. The challenge of this particular project was to come up with a concept that would attract people to arts from different angles. I wanted to show the sensuality of this art work as well as beauty and expressive nature of a dancerâ€™s body. By using a very dynamic photograph of dancer on the beach I accomplished the look many would find attractive. The colors represent the passion and typography gives an interesting modern yet eclectic feel to the collateral. PROCESS NU/ARCHIVE SOUND AND MOTION 43 SWATCHES FONTS COLLATERAL NU/ARCHIVE SOUND AND MOTION 44 THIS PAGE OPPOSITE PAGE city billboard event tickets and poster COLLATERAL NU/ARCHIVE SOUND AND MOTION 46 O L D G LO B E T H E AT R E EFFECTIVE Old Globe Theatre is promoting new fall season program. To attract their audience they use promotional mailers with description of what to expect from the season and also conveniently place a form to get the tickets through the mail order. The theme of this season is Neil Simon Trilogy. Neil Simon is a famous New York Broadway screen play writer. Fall season selections were chosen to honer Neil Simon’s contribution to theatre and to the original plays that took place at the famous Broadway theatre in New York. The audience of this particular event is expected to be 35 and up. The objective of this design is to convey the look and feel of the 60’s and 70’s The colour palette was chosen according to the hues of fall and also corresponded to vintage posters and other print designs during that era. In addition to colour palette I have researched fonts which were used during sixty’s and seventy’s in creating movie posters and advertisement prints. The layout of the design was inspired by old theatre tickets, with round edges, contrast in font sizes and interesting positioning brought out a vintage yet clear and easy to spot look. Since predominant audience of the theatre is between 50-70 yeas old I wanted for design to be fun, engaging yet very organized with clear legibility. PROJECT AMY LEVINE COLLATERAL NU/ARCHIVE INSTRUCTOR PROCESS NU/ARCHIVE OLD GLOBE THEATRE 50 SWATCHES FONTS Heavy Trip NF COLLATERAL NU/ARCHIVE OLD GLOBE THEATRE 52 THIS PAGE OPPOSITE PAGE theatre billboard seasonal mailer and order form COLLATERAL NU/ARCHIVE OLD GLOBE THEATRE 54 NU/ARCHIVE INSTRUCTOR PROJECT AMY LEVINE POETRY SPREAD POETRY SPRE AD EXCLUSIVE Poetry spread project was one of the most challenging projects I had to take on in school so far. The project it self was an incredible opportunity to use artistic expression through type. The objective was to represent the idea of a song lyrics or a poem through original and effective arrangement of type. The imagery had to be a mere addition to the strong arrangement of type. I chose a poem by a young poet name Kyle Bondour called On dating PHD students. The poem had a melancholic and in some ways dark humour while describing a ref lection of past relationship. The poet describes a misunderstood woman with tattoos on her body that represent her, and who ever can read them back to her in the correct manner will win her heart. I decided to use an ornate and tattoolike typeface to depict the names of the tattoos, also, I have used a complementary type face that represented the nature of the poet, a typewriter, and last but not least a photograph of a colour bone printed on the transparency. The transparency gave the f lesh look and feel to the final design. The biggest challenge of this assignment was the group dynamic. Most of the group members didnâ€™t get a long so I had to step up and take over to inspire the members to be professional and respectful. It wasnâ€™t an easy task but we pulled through and came up with great designs. e to uid pe g y t the POETRY SPREAD th dea & air esp d e vic t s u e l lov NU/ARCHIVE 58 ON DATING PHD STUDENTS Letters and shapes were ttattooed on her skin So she can remember god Secret phrases to unlock her lost words on her collarbone lovelost on her thigh by kyle baudour On dating PHD students tically at noon erotic on her hip These wer ere the phrases that freed Her to love anyone who could read them back to Her If I knew this trick when wwe were dating “I love you” THIS PAGE OPPOSITE PAGE spreads by Michael Delgado, Dominic Barte and me. book cover/logo Her response to wouldn not have been “Another Vodka Cran, please”. designed by larisa shirinyatns POETRY SPREAD NU/ARCHIVE 60 ON DATING PHD STUDENT ACKNOWLEDGMENTS APPRECIATIVE I would like to thank Candice Lopez and Sean Bacon for their direction, assistance, and guidance. In particular,Candice Lopezâ€™s recommendations and suggestions have been priceless for the project improvements. I also wish to thank Amy Levine and MaeLin Levine, Andrea Singer, and Amy Becraft, who have all taught me essentials of smart design, conceptual thinking and the importance of thoughtful communication. Thanks are also due to Paola and Norman my dear class mates for all of their support and critiques. Finally, words alone cannot express the thanks I owe to my Mother and my brother for their encouragement, understanding, unconditional love and always believing in me no matter what. This is just the begging of an exciting, prosperous and rewarding journey.