SOCIE T Y
Cakeway
HAPPY BIRTHDAY, ST. LOUIS!
T
O SWEETEN ST. LOUIS’ BIG BIRTHDAY, A region-wide scavenger hunt called Cakeway to the West will feature 250 4-foot-tall cakes for the finding at signature sites throughout the city, from the Gateway Arch to Anheuser-Busch Brewery, Busch Stadium, Saint Louis Art Museum and St. Louis Children’s Hospital. Two-hundred of the locales, which were selected by the stl250 committee, will be announced Feb. 14 at the Burnin’ Love Festival. The remaining 50 spots, chosen through a public vote, are posted on stl250.org. The interactive cakes are custom-decorated with visions of St. Louis, through the eyes of
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FEBRUARY 7, 2014 {LadueNews.com}
150 top local artists, notes Erin Budde of stl250. “They tell a wonderful story about our history, present day and where we might be going.” Residents can grab their smartphones, download the Cakeway to the West app to be released Feb. 14 and scan the QR codes on as many cakes as they can to earn points toward chances to win a variety of prizes to be drawn later this year. The app encourages St. Louisans to learn more about the city’s landmarks, tell their own stories and post photos of themselves with the cakes at their various locales. Sound like a sweet deal? Let the games begin!
PHOTOS BY SARAH CROWDER
to the West