The Los Angeles Art Show A New World View 16TH ANNUAL LOS ANGELES ART SHOW PRESENTED BY FADA, FINE ART DEALERS ASSOCIATION JANUARY 19–23, 2011 LOS ANGELES CONVENTION CENTER, LA, CA
OVERVIEW
© Copyright 2010 Los Angeles Art Show. All estimates and estimated figures are based on conservative projections from available information, however, no guarantees are made or implied.
Los Angeles
• The “Creative Capital” of the US • Multicultural mecca Industry (arts, fashion, design, entertainment) • Creative second largest employer and revenue producer in area • Global capital of the entertainment industry • Unrivaled celebrity presence and media coverage • Strong entrepreneurial climate • Reputation for technological innovation and invention museum spaces include the Broad Contemporary Art • New Museum (BCAM) and the Resnick Pavilion which will open in October of 2010
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© Copyright 2010 Los Angeles Art Show. All estimates and estimated figures are based on conservative projections from available information, however, no guarantees are made or implied.
Los Angeles –THE NUMBERS Art World *
$550 M in revenues generated • Over by Art galleries in 2008
Creative Industries *
$276.6B in revenues (direct and indirect) • Over generated in 2008
$550M $550M $276.6 $550M $276.6B $276.6B
• Nearly 1 million jobs
$4.7B $4.7B $4.7B
Direct and indirect creative economy jobs—one in every six in the area
• $4.7 B in tax revenue
State/local personal income and sales taxes generated directly and indirectly by this sector
• Greatest number of professional live theaters and museums in the US number of Creative Industry related University • Greatest programs and/or colleges in the US
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*Report on The Creative Economy of the Los Angeles Region (November 2009). Prepared for Otis College of Art and Design by the Los Angeles County Economic Development Corp. / 1 LA INC. Los Angeles Convention and Visitors Bureau 2009
© Copyright 2010 Los Angeles Art Show. All estimates and estimated figures are based on conservative projections from available information, however, no guarantees are made or implied.
The community highly anticipates and will support the show…..
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The Platform: The Los Angeles Art Show Over 80 prominent galleries and organizations from around the globe will feature artworks from all genres. Traditional, Modern, Old Masters, Impressionist, Contemporary art – Painting, Photography, Sculpture, Drawing, Print, Installation, Performance works, and more... AN EXTRAORDINARY SELECTION of fine art from five centuries and TWO CURATED, HIGHLY ANTICIPATED, NEW EXHIBITIONS of contemporary artwork from emerging world markets.
LAARTSHOW.COM Š Copyright 2010 Los Angeles Art Show. All estimates and estimated figures are based on conservative projections from available information, however, no guarantees are made or implied. All estimates and estimated figures are based on conservative projections from available information, however, no guarantees are made or implied.
The Los Angeles Art Show
• Centerpiece to Los Angeles Arts Month for art market trends in Asia, Europe • Aandshowcase Latin America Guest Country exhibition and program • Important - CHINA – two part program over 2011 and 2012 exhibits by, and extensive cross-promotions with, • Curated major museums and art organizations lecture series and panel discussions • Engaging featuring artists, collectors, curators, and internationally renowned arts professionals of official government agencies: The City • Support of Los Angeles Mayor’s office, Department of Cultural Affairs, L.A. Convention Center, LA Inc.
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© Copyright 2010 Los Angeles Art Show. All estimates and estimated figures are based on conservative projections from available information, however, no guarantees are made or implied.
the first Annual Sister Cities Exhibition • Debuting with best of contemporary art from the countries of ten (10) of LA’s sister cities - Related consulate outreach and community engagement Night Premiere and show preview • Opening for 4,000 benefitting:
- The Art of Elysium - Los Angeles Area Students
VIP Program • Exclusive - By invitation Only
China – LAAS GUEST COUNTRY
2011 and 2012
• China is the top emerging art market in the world today part program that will include: • Two – 2011 - will feature top contemporary galleries
and curated exhibition of contemporary art from 53 Art Museum in Guangzhou, China – 2012 - Ministry of Culture of China will present curated, 10,000 square foot pavilion
Symposia on Chinese Contemporary Art • Provocative – guest lecturer to be announced
• Outreach to Chinese American community within the US community of Chinese in the US outside of China • Largest is Los Angeles County* All subject to change * U.S. Census Cureau data, 2000
© Copyright 2010 Los Angeles Art Show. All estimates and estimated figures are based on conservative projections from available information, however, no guarantees are made or implied.
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The Sister City Annual at The Los Angeles Art Show 2011 2011 will mark the inaugural year of the Sister City Annual, an installation of art from the countries of Los Angeles’ Sister Cities that will be exhibited each year at the Los Angeles Art Show.
This global exhibit will be comprised of but not limited to internationally known artists from the powerful emerging BRIC+ countries (Brazil, Russia, India, China, Mexico and Korea). Their work will take the form of an installation, painting, drawing, sculpture, photography or video. One or two pieces from each country will be selected and installed in the Sister Cities space creating a who’s who of great art from around the world. While in Los Angeles the visiting artists will participate in lectures, seminars, and demonstrations to share their expertise with their host city, L.A.
© Copyright 2010 Los Angeles Art Show. All estimates and estimated figures are based on conservative projections from available information, however, no guarantees are made or implied.
Participating countries (promoted through their Los Angeles Sister City)
will include:
• • • • • • • • • •
Salvador, Brazil St. Petersburg, Russia Mumbai, India Guangzhou, China Bussan, South Korea Mexico City, Mexico Auckland, New Zealand Bordeaux, France Berlin, Germany Vancouver, Canada
THE ART EVENT OF THE YEAR
FOR THE LOS ANGELES ART SHOW WEDNESDAY, JANUARY 19, 2011 7–10 PM A CELEBRATION TO HELP MAKE AN EXPERIENCE WITH ART A REALITY FOR SPECIAL CHILDREN IN LOS ANGELES
TICKET PROCEEDS BENEFIT
BENEFITING
2010 Los AngelesLos Art Show. ©© Copyright Copyright 2010 Angeles Art Show. All estimates and estimated are based on conservative projections fromon available information, however, no guaranteesfrom are madeavailable or implied. All estimates and figures estimated figures are based conservative projections information, however, no guarantees are made or implied.
SUPPORTER
THE Art of Elysium OFFICIAL BENEFICIARY The Art of Elysium, a non-profit 501(c) (3) organization founded in 1997, encourages working actors, artists and musicians to voluntarily dedicate their time and talent to children who are battling serious medical conditions. We provide artistic workshops in the following disciplines: acting, art, comedy, fashion, music, radio, songwriting and creative writing. The Art of Elysium is dedicated to enriching the lives of artists and critically ill children. We believe that there is a powerful and mutual exchange of hope and appreciation that occurs when artists share their time and talent with children battling serious medical conditions. The lives of these children are largely filled with suffering, loneliness, fear and regimen. Artists have the unique ability to help children in need find a creative voice and discover a sense of individuality and self-efficacy, even in the midst of overwhelmingly difficult circumstances. In return, those same artists, who have been taken outside of their normal scope of work, are stretched and enriched in ways they never imagined. Through this inimitable exchange between artist and child, the artist experiences the power of giving and the child experiences the power of their own artistic journey.
Š Copyright 2010 Los Angeles Art Show. All estimates and estimated figures are based on conservative projections from available information, however, no guarantees are made or implied.
KIDS AT THE GETTY Each year, 100,000 students and their teachers visit the J. Paul Getty Museum at its two locations. These visits provide the opportunity to have direct experiences with original works of art. Since 2005, the Getty Museum has been offering fullysubsidized bus transportation to Title One schools throughout Los Angeles, ensuring that as many students as possible can visit the Getty and experience the collection and the site through guided and self-guided visits and architecture and garden tours. Studies have shown that museum experiences may inspire students to make unique personal and academic connections by taking learning outside of the classroom and allowing them to learn in different ways. For many students visiting the Getty, this may be their first museum experience. The hope is that the excitement and intrigue of their visit leads them to become future museum visitors. Beyond these introductory visits, the Getty Museum partners with school communities and cultural and community organizations to develop opportunities for longer-term, in-depth learning experiences. In addition to its strong commitment to K-12 students and teachers, the Museum provides a vast array of programs and materials for children and families, post-secondary faculty and students, and adults and scholars.
Š Copyright 2010 Los Angeles Art Show. All estimates and estimated figures are based on conservative projections from available information, however, no guarantees are made or implied.
LOS ANGELES ART SHOW ART PERFORMANCE SERIES Five Happenings curated by prominent art nonprofitS AND performance artistS One each day at 6:00 pm • FREE to the public in the Foyer of West Hall A • -Two story area with large staircase outside of Exhibition Hall Up to 1000 spectators •
Arts Organizations may include: - LA><ART - LAND
- West of Rome - Creative Time
LAARTSHOW.COM © Copyright 2010 Los Angeles Art Show. All estimates and estimated figures are based on conservative projections from available information, however, no guarantees are made or implied.
VIP at LOS ANGELES ART SHOW VIP PROGRAM of guided visits through exclusive art venues and exhibitions as • Awellselection as special access to celebrated corporate art collections, private home art collections and distinctive architectural gems general admission to the Los Angeles Art Show where • Complimentary a select cross-section of galleries will exhibit master works from the past to cutting edge contemporary entrance to selected institutions in the Los Angeles area • Complimentary between January 19-23, 2011
• Preferred access to performances, lectures, panel discussions, and special events • Private VIP Lounge for casual dining, socializing, and refreshing • Los Angeles Art Show 2011 catalog • Participation in LA Art Show VIP Program is by invitation only LAARTSHOW.COM
© © Copyright Copyright 2010 2010 Los Los Angeles Angeles Art Art Show. Show. All All estimates estimates and and estimated estimated figures figures are are based based on on conservative conservative projections projections from from available available information, information, however, however, no no guarantees guarantees are are made made or or implied. implied.
LAAS VIP PROGRAM
• Exclusive Access to VIP Lounge for VIP sponsor and LAAS guests at the Opening Night Premiere Party and throughout run of LAAS show • Up to six (6) private art collection/architecture visits – Vetted attendance
– Top collectors in and around Los Angeles
• A tour of the Eli Broad Foundation with docent • A tour of the Frederick R. Weisman Foundation with docent • A docent walk-through of Felice Beato: A Photographer on the Eastern Road at the J.Paul Getty Museum – for 25 persons
• Sunday Brunch (9:30 AM -11AM) for LAAS VIP’s, Artists and LA Collectors - location TBD • Visit to Private Top LA Collector Enclave of Artist Studios- Downtown LA: – Matt Sheridan – Noah Davis – Jennifer West – Phil Chang – Marty Schnapf – Kareem Amin
(Subject to change, limited availability and by invitation only)
LAARTSHOW.COM © Copyright 2010 Los Angeles Art Show. All estimates and estimated figures are based on conservative projections from available information, however, no guarantees are made or implied.
Who attends? With over 40,000 in attendance in January 2010, the Los Angeles Art Show generated millions of dollars in sales. The success of LAAS 2010 reinforces the fair’s position as a world-class, international destination for the art-buying public, reconfirms the ambitions and commitment of LA’s homegrown collectors and further defines the city of Los Angeles as a global art-hub.
LAAS attendees are: • Adults
25-54 • Average HH Income of $250,000 • Multiple home owners • Multiple car owners • Fine art collectors • Travel four (4) times or more per year • College Educated
LAARTSHOW.COM © Copyright 2010 Los Angeles Art Show. All estimates and estimated figures are based on conservative projections from available information, however, no guarantees are made or implied.
Marketing and Promotion The Los Angeles Art Show has an extensive marketing campaign
national, and local print, radio, television, • International, social media, and web outreach
three-fold full-color brochures distributed • 175,000 nationally and internationally
2010 LA Art Show generated over 200 print and • The mixed-media articles and interviews
special promotional sections inserted into the • 46,000 New York Times
than 150 international journalists attended • More the show
• Cross promotion with LA Arts Month targeting with LA Art Show and partners. Email • Online blasts reaching 100s of 1,000s of interested recipients
10s of Millions of online visitors to LAARTSHOW.COM • throughout the year • over 4 million hits in January 2010 alone
of LAAS Opening Night Premiere Benefit Party • Promotion on KTLA Local television, radio and throughout Southern California on Laemmle Theater screens Gala Invitations for top collectors, celebrities, • 14,000 and major donors
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• Extensive internet banner ad campaign to the Los Angeles Department of Cultural • Access Affairs’ and LA Inc.’s vast national and international marketing network internet and print promotion to Chinese • Broadcast, speaking community through Chinese American broadcast media alliances
100,000 “Save-the-Date” postcards
LAARTSHOW.COM © Copyright 2010 Los Angeles Art Show. All estimates and estimated figures are based on conservative projections from available information, however, no guarantees are made or implied.
JOIN US! Contact: KR Martindale Show Management 310.822.9145 Kim Martindale, Producer krmartindale@mac.com Allison Starcher, Show Manager astarcher@krmartindale.com
LAARTSHOW.COM Š Copyright 2010 Los Angeles Art Show. All estimates and estimated figures are based on conservative projections from available information, however, no guarantees are made or implied.