2009-2010 AND 2010-2011
MONTH WISE SALE AND MARKET SHARE % MINIATURE SALE & CONTIRUBUTION
CHITRADURGA 2009-2010 MONTH WISE SALE AND MARKET SHARE % BRANDS PP HP TCH VAT 69 B&W BDC WHT & MCY G.TOTAL
JULY '09 17 16 8.4 23 3 1
SEPT '09 0 22 7.5 14 2 1 0 46.5
OCT '09 0 25 29 29 5 4 0 92
NOV '09 0 13 10 21 11
68.4
AUG '09 5 9 11 15 6 0 0.75 46.75
BP RC SIGN ANT ANT B PETER SCOT G.TOTAL
167 169 105 4 1 9 455
164 175 144 6 5 13 507
104 141 108 8 3 25 389
229 198 140 23 1 0 591
108 189 113 14 6 0 430
RS IB MC DSPB MHW G.TOTAL
617 123 1450 252 0 2442
694 329 1508 262 0 2793
612 93 1786 248 9 2748
1081 119 1866 283 0 3349
594 108 1929 283 0 2914
FUEL ROM WHT MIS MAGIC ST OTHERS G.TOTAL
12 75 44 6 2
36 81 43 6 0
8 93 42 3 1
28 103 54 1 0
8 100 44 20 0
139
166
147
186
172
BRANDS PP HP TCH VAT 69 B&W HAIG
JULY '09 24.85 23.39 12.28 33.63 4.39 1.46
AUG '09 10.70 19.25 23.53 32.09 12.83 0.00
SEPT '09 0.00 47.31 16.13 30.11 4.30 2.15
OCT '09 0.00 27.17 31.52 31.52 5.43 4.35
NOV '09 0.00 23.64 18.18 38.18 20.00 0.00
BP RC SIGN ANT ANT B PETER
36.70 37.14 23.08 0.88 0.22 1.98
32.35 34.52 28.40 1.18 0.99 2.56
26.74 36.25 27.76 2.06 0.77 6.43
38.75 33.50 23.69 3.89 0.17 0.00
25.12 43.95 26.28 3.26 1.40 0.00
RS IB MC DSPB MHW
25.27 5.04 59.38 10.32 0.00
24.85 11.78 53.99 9.38 0.00
22.27 3.38 64.99 9.02 0.33
32.28 3.55 55.72 8.45 0.00
20.38 3.71 66.20 9.71 0.00
FUEL ROM WHT MIS MAGIC ST OTHERS
8.63 53.96 31.65 4.32 1.44 0.00
21.69 48.80 25.90 3.61 0.00 0.00
5.44 63.27 28.57 2.04 0.68 0.00
15.05 55.38 29.03 0.54 0.00 0.00
4.65 58.14 25.58 11.63 0.00 0.00
0 55
SCOTCH RANGE SALE DEC '09 JAN '10 10 0 24 19 18 11 23 13 10 3 0 0 88 43 PREMIUM RANGE SALE 268 141 244 176 345 127 22 3 0 29 44 911 488 DELUXE RANGE SALE 977 678 130 111 1967 1892 289 254 0 0 3363 2935 VODKA RANGE SALE 40 12 115 124 33 0 0 S 0 188 136 MARKET SHARE SCOTCH RANGE MARKET SHARE DEC '09 JAN '10 11.36 0.00 27.27 44.19 20.45 25.58 26.14 30.23 11.36 0.00 3.41 0.00 PREMIUM RANGE MARKET SHARE 29.42 28.89 26.78 36.07 37.87 26.02 2.41 0.00 0.33 0.00 3.18 9.02 DELUXE RANGE MARKET SHARE 29.05 23.10 3.87 3.78 58.49 64.46 8.59 8.65 0.00 0.00 VODKA RANGE MARKET SHARE 21.28 8.82 61.17 91.18 17.55 0.00 0.00 0.00 #VALUE! 0.00 0.00 0.00
FEB '10 0 16 13 10 6 8 0 53
MAR '10 0 19.5 15 21 7 2 0 64.5
APR '10 0 32 26 18 13 4 0 93
MAY '10 0 12 17 30 5 1 0 65
JUNE '10
93
TOTAL 32 251.5 176.9 238 81 28 0.75 808.15
126 198 126 2 17 0 469
248 192 172 6 5 31 654
186 224 151 18 7 0 586
193 232 172 19 7 29 652
190 261 208 11 9 35 714
2124 2399 1911 133 64 215 6846
777 141 1905 313 10 3146
959 163 2341 301 8 3772
1064 168 2707 440 5 4384
997 172 2325 374 7 3875
985 192 2344 361 7 3889
10035 1849 24020 3660 46 39610
12 126 26 0 0
17 134 39 0 0
13 135 30 0 0
9 114 19 0 0
18.5 146 47 0 0
164
190
178
142
211.5
213.5 1346 421 36 3 0 2019.5
FEB '10 0.00 30.19 24.53 18.87 11.32 15.09
MAR '10 0.00 30.23 23.26 32.56 10.85 3.10
APR '10 0.00 34.41 27.96 19.35 13.98 4.30
MAY '10 0.00 18.46 26.15 46.15 7.69 1.54
JUNE '10 0 47.31 11.83 22.58 13.98 4.30
TOTAL 3.96 31.12 21.89 29.45 10.02 3.46
26.87 42.22 26.87 0.43 3.62 0.00
37.92 29.36 26.30 0.92 0.76 4.74
31.74 38.23 25.77 3.07 1.19 0.00
29.60 35.58 26.38 2.91 1.07 4.45
26.61 36.55 29.13 1.54 1.26 4.90
31.03 35.04 27.91 1.94 0.93 3.14
24.70 4.48 60.55 9.95 0.32
25.42 4.32 62.06 7.98 0.21
24.27 3.83 61.75 10.04 0.11
25.73 4.44 60.00 9.65 0.18
25.33 4.94 60.27 9.28 0.18
25.33 4.67 60.64 9.24 0.12
7.32 76.83 15.85 0.00 0.00 0.00
8.95 70.53 20.53 0.00 0.00 0.00
7.30 75.84 16.85 0.00 0.00 0.00
6.34 80.28 13.38 0.00 0.00 0.00
8.75 69.03 22.22 0 0 0
10.57 66.65 20.85 1.78 0.15 0.00
44 11 21 13 4
TCH VAT 69 B&W BDC G.TOTAL
JULY '09 5 13 1 1 20
RC SIGN ANT ANT BLUE G.TOTAL
53 38 0 0 91
MC DSPB G.TOTAL
803 65 868
TCH VAT 69 B&W BDC
JULY '09 59.52 56.52 33.33 33.00
RC SIGN ANT ANT BLUE
31.36 36.19 0.00 0.00
Mc DOWELL DSP BLACK
55.38 25.79
MINIATURE SALES & CONTRIBUTION SCOTCH RANGE MINIATURE SALE AUG '09 SEPT '09 OCT '09 NOV '09 DEC '09 JAN '10 FEB '10 7 0 15 7 9 6 9 8 10 18 16 11 7 6 2 0 1 0 0 1 3 0 0 0 7 17 10 34 23 20 14 25 PREMIUM RANGE MINIATURE SALE 55 50 66 56 71 47 39 43 41 36 34 51 39 4 2 3 0 0 0 1 2 1 0 0 0 0 101 94 102 90 122 87 45 DELUX RANGE MINIATURE SALE 814 985 991 1112 1085 1059 1018 58 57 63 61 58 47 70 872 1042 1054 1173 1143 1106 1088 MINIATURES MARKET SHARE % SCOTCH RANGE MARKET SHARE % AUG '09 SEPT '09 OCT '09 NOV '09 DEC '09 JAN '10 FEB '10 63.64 0.00 51.72 70.00 50.00 54.55 69.23 53.33 71.43 62.07 76.19 47.83 53.85 60.00 33.33 0.00 20.00 0.00 0.00 #DIV/0! 50.00 #DIV/0! 0.00 0.00 #DIV/0! 0.00 #DIV/0! 87.50 PREMIUM RANGE MARKET SHARE % 31.43 35.46 33.33 29.63 29.10 26.70 19.70 29.86 37.96 25.71 30.09 14.78 30.71 3.17 33.33 37.50 0.00 0.00 0.00 #DIV/0! 100.00 20.00 0.00 0.00 0.00 0.00 #DIV/0! 0.00 DELUXE RANGE MARKET SHARE % 53.98 55.15 53.11 57.65 55.16 55.97 53.44 22.14 22.98 22.26 21.55 20.07 18.50 22.36
S
MAR '10 10 11 5 1 27
APR '10 15 6 7 1 29
MAY '10 7 14 4
JUNE '10 2 14 0
25
16
TOTAL 87 121 23 9 240
55 55 5 1 116
66 48 7 1 122
66 53 5 1 125
82 69 3 1 155
653 473 28 5 1159
1301 57 1358
1449 81 1530
1241 68 1309
1224 62 1286
12279 682 12961
MAR '10 66.67 52.38 71.43 50.00
APR '10 57.69 33.33 53.85 25.00
MAY '10 41.18 46.67 80.00 0.00
JUNE '10 18.18 66.67 0.00 0.00
TOTAL 49.18 50.84 28.40 32.14
28.65 31.98 83.33 20.00
29.46 31.79 38.89 14.29
28.45 30.81 26.32 14.29
31.42 33.17 27.27 11.11
27.22 24.75 21.05 7.81
55.57 18.94
53.53 18.41
53.38 18.18
52.22 17.17
51.12 18.63
CHITRA DURGA 2010-2011 MONTH WISE SALE AND MARKET SHARE % SCOTCH RANGE SALE BRANDS PP HP TCH VAT 69 B&W BDC WHT & MCY G.TOTAL
JULY '10 0 6 24 28 7 5 0 70
AUG '10 0 21 23 16 6 2 0 68
SEPT '10 0 6.75 15 13 13 1 0 48.75
OCT '10 0 27 27 18 24 1 0 97
NOV '10 0 15.75 26 20 8 4 0 73.75
BP RC SIGN ANT ANT B PETER SCOT G.TOTAL
181 180 140 15 6 37 559
150 152 141 17 6 38 504
307 180 162 4 23.5 40 716.5
206 199 181 5 6 0 597
270 195 160 18 4 57 704
RS IB MCP MC DSPB MHW G.TOTAL
890 132 106 2085 406 11 3630
980 121 128 1591 244 9 3073
1023 153 209 2315 352 5 4057
1122 107 198 2123 281 5 3836
1122 117 264 2329 336 6 4174
FUEL O FUEL A FUEL ROM WHT MIS MAGIC ST ROM F G.TOTAL
0 0 23 9 21 0 0 117 170
0 0 4 8 28 0 0 139 179
5 0 8 9 16 0 0 139 177
11 6 26 7 24 0 0 134 208
11 3 18 3 19 0 0 159 213
DEC '10 0 49 52 28 8 4 0 141
JAN '11 0 11 14 28 6 3 0 62
FEB '11 0 38 36 16 13 5 0 108
MAR '11 8 49 46 51 16 4 0 174
APR '11 0 0 2 23 2 1 0 28
MAY '11 0 45 27 30 10 4 0 116
JUNE '11 0 36 14 37 8 6 0 101
TOTAL 8 304.5 306 308 121 40 0 1087.5
PREMIUM RANGE SALE 344 328 216 189 247 170 20 13 10 6 66 0 903 706
352 246 236 11 8 44 897
349 283 262 11 7 72 984
135 195 136 8 4 9 487
309 271 221 14 8 54 877
267 230 219 6 11 57 790
3198 2536 2275 142 99.5 474 8724.5
DELUXE RANGE SALE 1434 1262 121 125 269 187 2719 2381 337 284 5 5 4885 4244
1261 112 191 2309 302 8 4183
1634 164 345 3406 408 10 5967
524 57 178 1812 236 2 2809
1469 109 254 2645 324 11 4812
1129 104 293 2536 297 6 4365
13850 1422 2622 28251 3807 83 50035
1 0 1 3 17 15 0 156 193
6 1 12 4 32 17 0 231 303
0 0 0 3 7 8 0 158 176
3 3 2 17 13 0 244 282
4 2 3 5 17 8 0 196 235
50 14 136 65 243 81 0 1989 2578
FEB '11 0.00 35.19 33.33 14.81 12.04 4.63
MAR '11 4.60 28.16 26.44 29.31 9.20 2.30
APR '11 0.00 0.00 7.14 82.14 7.14 3.57
MAY '11 0.00 38.79 23.28 25.86 8.62 3.45
JUNE '11 0 35.64 13.86 36.63 7.92 5.94
TOTAL 0.74 28.00 28.14 28.32 11.13 3.68
39.24 27.42 26.31 1.23 0.89 4.91
35.47 28.76 26.63 1.12 0.71 7.32
27.72 40.04 27.93 1.64 0.82 1.85
35.23 30.90 25.20 1.60 0.91 6.16
33.80 29.11 27.72 0.76 1.39 7.22
36.66 29.07 26.08 1.63 1.14 5.43
30.15 2.68 4.57 55.20 7.22 0.19 0.00
27.38 2.75 5.78 57.08 6.84 0.17 0.00
18.65 2.03 6.34 64.51 8.40 0.07 0.00
30.53 2.27 5.28 54.97 6.73 0.23 0.00
25.86 2.38 6.71 58.10 6.80 0.14 0
27.68 2.84 5.24 56.46 7.61 0.17 0.00
0.52 1.55 8.81 7.77 0.00 18.65
3.96 1.32 10.56 5.61 0.00 21.45
0.00 1.70 3.98 4.55 0.00 10.23
1.06 0.71 6.03 4.61 0.00 12.41
1.28 2.13 7.23 3.40 0.00 14.04
5.28 2.52 9.43 3.14 0.00 20.36
VODKA RANGE SALE 4 0 14 6 24 6 0 169 223
5 2 24 6 21 14 0 147 219
MARKET SHARE SCOTCH WISE MARKET SHARE %
BRANDS PP HP TCH VAT 69 B&W HAIG
JULY '10 0.00 8.57 34.29 40.00 10.00 7.14
AUG '10 0.00 30.88 33.82 23.53 8.82 2.94
SEPT '10 0.00 13.85 30.77 26.67 26.67 2.05
OCT '10 0.00 27.84 27.84 18.56 24.74 1.03
NOV '10 0.00 21.36 35.25 27.12 10.85 5.42
BP RC SIGN ANT ANT B PETER
32.38 32.20 25.04 2.68 1.07 6.62
29.76 30.16 27.98 3.37 1.19 7.54
42.85 25.12 22.61 0.56 3.28 5.58
34.51 33.33 30.32 0.84 1.01 0.00
38.35 27.70 22.73 2.56 0.57 8.10
RS IB MC P MC DSPB MHW MS
24.52 3.64 2.92 57.44 11.18 0.30 0.00
31.89 3.94 4.17 51.77 7.94 0.29 0.00
25.22 3.77 5.15 57.06 8.68 0.12 0.00
29.25 2.79 5.16 55.34 7.33 0.13 0.00
26.88 2.80 6.32 55.80 8.05 0.14 0.00
FUEL ROM WHT MIS MAGIC ST
13.53 5.29 12.35 0.00 0.00 31.18
2.23 4.47 15.64 0.00 0.00 22.35
4.52 5.08 9.04 0.00 0.00 18.64
12.50 3.37 11.54 0.00 0.00 27.40
8.45 1.41 8.92 0.00 0.00 18.78
DEC '10 JAN '11 0.00 0.00 34.75 17.74 36.88 22.58 19.86 45.16 5.67 9.68 2.84 4.84 PREMIUM WISE MARKET SHARE % 38.10 46.46 23.92 26.77 27.35 24.08 2.21 1.84 1.11 0.85 7.31 0.00 DELUXE WISE MARKET SHARE % 29.36 29.74 2.48 2.95 5.51 4.41 55.66 56.10 6.90 6.69 0.10 0.12 0.00 0.00 VODKA WISE MARKET SHARE % 6.28 10.96 2.69 2.74 10.76 9.59 2.69 6.39 0.00 0.00 22.42 29.68
BRANDS HP M TCH M VAT 69 M B&W M BDC M G.TOTAL
JULY '09
AUG '09
SEPT '09
OCT '09
15 14 5 2 36
13 12 4 1 30
7 7 10 0.5 24.5
14 17 15 0 46
RC M SIGN M BPM ANT ANT BLUE G.TOTAL
58 47
51 44
5 1 111
2 7 104
53 52 21 1 127
67 51 13 1 9 141
MC (60ML & 90ML) MC P 90ML RS M DSPB M G.TOTAL
1031 25
788 30
89 1145
41 859
1092 12 98 74 1276
1080 28 132 46 1286
HP TCH VAT 69 B&W HAIG G.TOTAL
0 62.50 50.00 71.43 40.00 51.43
0 56.52 75.00 66.67 50.00 44.12
0 46.67 53.85 76.92 50.00 50.26
0 51.85 94.44 62.50 0.00 47.42
RC SIGN BP ANT ANT BLUE G.TOTAL
32.22 33.57 0.00 33.33 16.67 19.86
33.55 31.21 0.00 11.76 116.67 20.63
29.44 32.10 6.84 25.00 0.00 17.73
33.67 28.18 6.31 20.00 150.00 23.62
MC M MC P M RS M DSP BLACK
49.45 23.58 0.00 21.92 31.54
49.53 12.30 0.00 16.80 27.95
47.17 3.41 9.58 21.02 31.45
50.87 9.96 11.76 16.37 33.52
MINIATURE SALES & CONTRIBUTION SCOTCH RANGE MINIATURE SALE
NOV '09 3 8 12 7 0.5 30.5
DEC '09 12 24 11 3 2 52
JAN '10 0 4 12 3 0 19
FEB '10 10 18 8 7 1 44
MAR '10 17 26 31 9 2 85
APR '10 0 0 8 1 0 9
MAY '10 18 0 12 9 2 41
JUNE '10 10 0 4 26 2 42
TOTAL 70 114 134 94 11 423
83 87 41 3 3 217
33 42 0 0 2 77
51 69 25 5 4 154
63 76 25 2 4 170
632 659 289 31 36 1647
1708 70 145 59 1982
760 39 15 27 841
1065 37 155 53 1310
1028 57 128 39 1252
12293 438 1286 574 14591
34.69 56.52 60.78 56.25 50.00 48.85
#DIV/0! 0.00 34.78 50.00 0.00 32.14
40.00 0.00 40.00 90.00 50.00 35.34
27.78 0.00 10.81 325.00 33.33 41.58
22.99 37.25 43.51 77.69 27.50 38.90
29.33 33.21 11.75 27.27 42.86 22.05
16.92 30.88 0.00 0.00 50.00 15.81
18.82 31.22 8.09 35.71 50.00 17.56
27.39 34.70 9.36 33.33 36.36 21.52
24.92 28.97 9.04 21.83 36.18 18.88
50.15 17.16 8.87 14.46 33.22
41.94 16.53 2.86 11.44 29.94
40.26 11.42 10.55 16.36 27.22
40.54 19.19 11.34 13.13 28.68
43.51 11.51 9.29 21.92 29.16
PREMIUM RANGE MINIATURE SALE 61 66 35 5 1 168
57 54 45 5 2 163
48 44 47 5 2 146
65 74 37 2 2 180
DELUXE RANGE MINIATURE SALE
1220 66 128 75 1489
1167 34 163 48 1412
1206 32 153 55 1446
1179 33 169 57 1438
SCOTCH RANGE MINIATURE MARKET SHARE % 19.05 30.77 60.00 87.50 12.50 41.36
24.49 46.15 39.29 37.50 50.00 36.88
0.00 28.57 42.86 50.00 0.00 30.65
26.32 50.00 50.00 53.85 20.00 40.74
PREMIUM RANGE MINIATURE MARKET SHARE % 31.28 41.25 12.96 27.78 25.00 23.86
26.39 21.86 13.08 25.00 20.00 18.05
25.40 25.88 14.33 38.46 33.33 20.68
26.42 31.36 10.51 18.18 25.00 20.07
DELUXE RANGE MINIATURE MARKET SHARE % 52.38 19.64 11.41 22.32 35.67
42.92 10.09 11.37 14.24 28.90
50.65 11.27 12.12 19.37 34.07
51.06 10.93 13.40 18.87 34.38