City Brew was a fast-growing local coffee roaster looking to expand its presence outside of Montana. They knew their products were top-notch, but weren’t sure the best way to compete on a national scale against larger, more well-known companies. Focusing on the culture of City Brew, Kinetic launched an all-out campaign to raise marketplace awareness. Changes to the company’s website, exciting mini-campaigns and wow-worthy presentation materials came first. Next, Kinetic facilitated partnerships between City Brew and other companies locally and out of state. Then we worked with City Brew to introduce a Montana Series of coffees that captured the look and feel of Big Sky Country. The result: In addition to significantly increased sales in their own kiosks and brick-andmortar facilities, City Brew is gaining momentum in the national market place.
“We are a company growing from a local market to a national market and need the power of a professional marketing firm. . . Kinetic provides us with everything we need and delivers it beyond our expectations.” –Becky Reno, Founder, owner City Brew Coffee and Roasting