PARK ROW & BLUE FAMILY DEVELOPMENT DIRECTED, IMPACTFUL SALES SUPPORT FOR THE CLIENT
INTRODUCTION KENTWOOD SALES TEAM
KENTWOOD REAL ESTATE 1MARKETING STRATEGY MARKET RESEARCH ONLINE PRESENCE OUTDOOR IN PERSON PRINT DIGITAL
PRICING SUGGESTIONS STRATEGIC PARTNERS
ABOUT US GRETCHEN ROSENBERG, PRESIDENT/CEO 303.336.0325 | gretchen@kentwood.com Gretchen Rosenberg is the President and CEO of Kentwood Real Estate, Colorado’s exclusive affiliate of Berkshire Hathaway’s Home Services of America. She navigates Kentwood’s growing elite team of over 240 Realtors® in Colorado’s finest luxury brokerage network. Recognized for outstanding leadership and excellence, Gretchen has recently been honored with HousingWire’s national 2020 Vanguard Award and the Titan 100 Colorado’s Top C-Suite award, as well as was named Denver Business Journal’s 2020 Most Outstanding Women in Business award finalist, Broker Manager of the Year in 2012 by the Denver Metro Association of Realtors® and Realtor of the Year by the
KENTWOOD REAL ESTATE
Denver Board of Realtors® in 2009.
DIERK HERBERMAN, COO/GENERAL COUNCEL 415.309.5454 | dierk@kentwood.com Dierk Herbermann’s deep experience in the real estate industry began in Northern California as General Manager and Counsel at Bay Area brokerages, both independent brands and a national franchise. As Chief Operating Officer at Kentwood Real Estate, he helps lead operations at Berkshire Hathaway HomeServices of America’s luxury brand in Colorado. Dierk’s expertise helps provide the Kentwood executive team an opportunity to expand their focus on business development opportunities and strategy, while remaining solidly mindful of their highly successful brokers and brand. He’s focused on building the best environment for creating and supporting successful brokers.
ABOUT US BRANDON BRENNICK, MANAGING BROKER 303.331.1400 | Brandon@kentwood.com Brandon is a second-generation Kentwood team member. He completed his degree in Advertising at CU Boulder and 20 years later has never worked for another brokerage. Renowned for his expertise in contracts and negotiations, he is consistently recognized as one of the top brokers in the nation with over $500 million in individual production. He has been recognized by the Denver Metro Association of REALTORS® Roundtable of Excellence 20 years in a row and received the highly-esteemed MAESTRO Certification through Leading Real Estate Companies of the World in 2017. “I am especially proud of that accomplishment. It was very intense.” Brennick is also a significant contributor to RPAC-
KENTWOOD DENVER TECH CENTER
REALTOR® Political Action Committee and is on the Board of the Luxury Home Tour, which is a successful monthly tour of luxury homes in central Denver and the south suburbs.
AUDREY CONGLETON, Marketing Director 303.809.9448 | AudreyC@Kentwood.com Audrey is a seasoned Business Development and Marketing Professional with over 15 years of expertise in implementing strategies that yield tangible results. She specializes in elevating luxury brands through strategic marketing, development, and revenue growth initiatives. Audrey leads a dynamic team comprising two senior graphic designers and eight skilled marketing coordinators, making the Marketing Department a crucial piece to Kentwood’s continued success.
Our Story
2022 K E N T W O O D T O TA L S
From the beginning, Kentwood was built on the foundation of broker excellence. Only the most professional, ethical and knowledgeable top-producing brokers are selected to be affiliated with our esteemed brand. Kentwood Real Estate is the exclusive Colorado affiliate of Berkshire Hathaway’s
$2,241,910,479
HomeServices of America. In 2016, the organizations aligned given our shared
2022 Closed Sales Volume
core values of trust, integrity, stability and longevity. HomeServices companies are independent brands under the Berkshire Hathaway umbrella, not franchises. We are owned and operated as a collective of the top real estate brands in the
2,402 2022 Closed Sales Transactions
country, yet managed locally to maintain our independence of brand, community roots and deep local knowledge.
42 Years in Business
Kentwood is a member of Luxury Portfolio International® and Leading Real Estate Companies of the World®, the largest global network of premier locally branded companies, dominated by many of the world’s top-tier independent brokerages.
20+ Average Years of Experience Per Agent
The LeadingRE network spans 70 countries and includes more than 130,000 real estate professionals selling more property than any of the large national brands. We are also members of Who’s Who in Luxury Real Estate, a compendium of the
10 Consecutive Years with Total Sales Over $2 Billion
finest residential real estate firms from around the world from local boutique brokerages to large international brands. Active and respected in the industry, Kentwood Real Estate has a significant
5 Strategically Located Offices
number of brokers serving on committees and Boards of Directors at local, state and national real estate associations including the Denver Metro Association of REALTORS®, Fort Collins Board of REALTORS®, Colorado Association of
240+ Top Producing Agents
REALTORS®, and the National Association of REALTORS®. At our core, Kentwood is built on the foundation of supporting our local community. The company and brokers are passionate in our commitment to supporting organizations that aid those in need, such as The Kentwood Foundation and HomeAid Colorado, which supports non-profits that create housing solutions and ancillary support for the homeless. Kentwood brokers additionally volunteer and support over 170 local, national and international non-profit organizations.
170+ Charitable Causes Supported
During the past 42 years, Kentwood Real Estate Has become the real estate brokerage of choice for many of the region’s most respected residential builders. Our Broker associates from the company’s four strategically-located offices currently serve numerous active residential developments from a variety of builders.
ACTIVE & COMPLETED PROJECTS • Laurel
• Residences 25
• University Park Row
• Lakehouse
• Perry Row
• LoHi Place
• 250 Columbine
• Osage Lofts
• Decatur Row
• Flour Mill Lofts
• Osage Rowhomes
• Park Place XII
• West End Lofts
• Aria
• Ten10 Brownstones
• 1890 Lofts
• Fire Clay Lofts
• Zuni VIII
• 16 Market Square
• Locale 24
• 1818 Clarkson
• Art House Townhomes
• Jeff Park
• Berkely Park Townhomes
• Watertower Lofts
• Clarkson Townes
• Washington Square 6
• Washington Square
• Jackson Street Townes
• 21 Downing Townhomes
• Glenarm Grove
• Downing Place
• McGregor Square
• Hallack Park
• East Village Flats
• Myridium
• Art District Row
• 24 Jefferson Park
• Pautler Farms Estates
Lakehouse
Listed exclusively by Kentwood Real Estate
Mcgregor square
Listed exclusively by Kentwood Real Estate
MARKETING STRATEGY
MARKET RESEARCH Behind every successful project is an effective collaboration between strategic partners. Only by completing extensive research into the underlying factors driving the market can we correctly identify the ideal product to build. Among the criteria we research and assemble on your behalf are the following:
S . W . O . T A N A LY S I S ( S A M P L E ) A comprehensive study of all internal and external factors likely to impact the sales cycle
STRENGTHS
WEAKNESSES
OPPORTUNITIES
T H R E AT S
• Location with a mostly residential neighborhood
• Location
• Units already finished
• Current credit market
• Condominum vs. Townhome
• Competitive price point
• Other new projects
• Newer construction
(Higher financing for condominium)
• Smart home amenities
• Small intimate community
• Kentwood location & marketing
• Yard Space
• Unit-mix flexibility
• Light rail
SUGGESTIONS
• Involvement with the community
• Units available to stage
• Build carport roof
• Great visual marketing location
• Sales can occur at the same time
• Creative private yard spaces where available
• Private yard space
• Off-Street Parking (covered)
• Finish basements with bedroom and bathroom flex space
• Easy access to parks and restaurants
COMPETING DEVELOPMENTS ( TO BE DETERMINED CLOSER TO LISTING TIMELINE) • Obtain pricing sheets, PSF, amenities, floor plans, unit mix, • Complete a days on market analysis
COMMUNITY DATA • What retail is being planned for the community? • What is the annual rate of appreciation for real estate? • How accessible is mass transit – buses, light rail? • Reports from local economic office (ex. Downtown Denver Partnership)
ONLINE PRESENCE WHERE DO KENTWOOD LISTINGS APPEAR ONLINE? Listing syndication maximizes a home’s exposure and a brokerage’s online presence. Kentwood gives your home the most exposure by syndicating the listing of your home to these popular sites with thousands of unique users every day and millions of page views every month.
YOUR HO ME W IL L BE ADVE RT I S E D O N T H E S E TO P RATED S I TES AND NUMERO US OTH ER S:
1
2 KENTWOOD.COM PROJECTS & DEVELOPMENT SECTION
3 ZILLOW.COM 44.9 MILLION VISITS PER MONTH 11.39% MARKET SHARE
6
5
4 REALTOR.COM 28.8 MILLION VISITS PER MONTH 6.56% MARKET SHARE
TRULIA.COM 33.9 MILLION VISITS PER MONTH 7.72% MARKET SHARE
HOMES.YAHOO.COM 19 MILLION VISITS PER MONTH 4.34% MARKET SHARE
HOMES.COM 17.2 MILLION VISITS PER MONTH 3.92% MARKET SHARE
LUXURY LISTINGS MAY ALSO BE ADVERTISED WITH OUR INTERNATIONAL MARKETING PARTNERS:
A D D I T I O N A L S Y N D I C AT E D S I T E S I N C L U D E : R E A LT Y T R A C . C O M • L A K E H O M E S U S A . C O M • L A N D W A T C H . C O M • H O M E W I N K S . C O M • P R O P E R T Y P U R S U I T . C O M P R O P E R T Y S H A R K . C O M • H O T P A D S . C O M VA S T. C O M • O O D L E . C O M • P R O P B OT. C O M • P R O P E R A Z Z I . C O M • F R O N T D O O R . C O M
CUSTOM WEBSITE: D E S I G N , I M P L E M E N TAT I O N , A N D M A N A G E M E N T The project website will be the portal to all project info. Through the website people will be able to access social media platforms, be added to the email list, inquire on info, and see progress on the project as well as neighborhood/lifestyle info, pricing, floorplans, finishes, future restaurants, etc.
SOCIAL MEDIA: ( FA C E B O O K , T W I T T E R , I N S TA G R A M , PINTEREST AND BLOG) The project’s social media platforms will be a core strategy of communication by providing exclusive content to increase awareness and keep the community involved in the progress of the development. Facebook, Instagram, Twitter, and a blog can be used to communicate with the community, spread event awareness, and promote the lifestyle and convenience of the project.
DRONES AND VIDEO PRODUCTION With the knowledge that the modern buyer wants to see a product in action, the use of drones and video will create a vibrant, life-like experience capturing each level’s elevation and unique views. Dynamic videos will increase exposure of the project to a large audience and will provide additional information about the lifestyle offered in a creative and unique way.
EMAIL MARKETING eFlyers: eFlyers are also used to target a large network of brokers on a local, national and international level. These eFlyers promote the property and highlight events. Newsletters: eFlyers and eNews campaigns can be used to stay in touch with buyers to give them development, event, and local happenings information.
KENTWOOD.COM
OUTDOOR
IN PERSON
SIGNAGE
ADDITIONAL OPPORTUNITIES
Signage at the project location is important for curious passersby to know what the site will be and create interest and awareness in the community and give them the website for more information.
• Broker Events • Open Houses
••• LOCATION: PROJECT SITE, SALES CENTER ••• FREQUENCY: CONSISTENT, WITH PERIODIC UPDATES ••• PRICING: TBD ••• SIGNAGE OF PROPERTY NEEDS TO BE APPROVED BY CITY
12345 South Colorado Boulevard
JUST SOLD
R I V E R F RO N T PA R K
W A S H I N G T O N PA R K
1234 SOUTH SMITH STREET 3 B E D | 4 B AT H | 2 0 0 0 S Q F T $ 1 , 0 0 0, 0 0 0
W W W. K E N T W O O D . C O M
CUSTOM POSTCARDS LUXE COLORADO
CUSTOM BROCHURES
D I G I TA L
KENTWOOD.COM
EMAIL MARKETING
KENTWOOD BOOST
PHOTOGRAPHY, VIDEO, & DRONE IMAGERY
EFLYER DESIGN
SOCIAL MEDIA GRAPHICS
PRICING SUGGESTIONS (ASSUMING FINISHED BASEMENTS)
P R I C I N G S U G G E S T I O N : $669,000-689,000
P R I C I N G S U G G E S T I O N : $689,000-719,000
P R I C I N G S U G G E S T I O N : $709,000-729,000
P R I C I N G S U G G E S T I O N : $719,000-739,000
P R I C I N G S U G G E S T I O N : $589,000-609,000
P R I C I N G S U G G E S T I O N : $719,000-739,000
P R I C I N G S U G G E S T I O N : $719,000-739,000
P R I C I N G S U G G E S T I O N : $719,000-739,000
P R I C I N G S U G G E S T I O N : $365,000-375,000
STRATEGIC PARTNERS
A N I N T E G R AT E D A P P R O A C H Our peerless track record with the Colorado development community is based, in no small part, on the breadth of relationships we maintain with key industry resources. Each provides a distinctive skillset that blends seamlessly with the project’s unique characteristics.
TITLE COMPANIES Land Title
LENDERS/MORTGAGE BROKERS Recent Lending partners have included: • Prosperity Home Mortgage • First Bank • Vectra
MARKETING Recent marketing partners have included: • Kentwood Marketing Department • Kentwood Boost • Kentwood Basecamp • Decibel Blue • Leading RE • Luxury Real Estate
BRANDON BRENNICK MANAGING BROKER 303.331.1400 | Brandon@kentwood.com | BrandonBrennick.com
Kentwood.com
All information deemed reliable but not guaranteed and should be independently verified. All properties are subject to prior sale, change or withdrawal. Neither listing broker(s) nor Kentwood Real Estate shall be responsible for any typographical errors, misinformation, misprints and shall be held totally harmless.