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Cigarette Litter Prevention Program In 2007, 81 communities in 28 states across the country successfully implemented the Cigarette Litter Prevention Program (CLPP). The average reduction in cigarette litter came to a record-breaking 55 percent, a 7 percent improvement over 2006 in the communities implementing the program. Some community leaders reported as much as a 65 percent reduction in cigarette litter in their hometown.
Philip Morris USA
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Keep America Beautiful International Downtown Association Local Business Improvement Districts
Keep America Beautiful tested alternative venues including beaches, parks, recreation areas and roadway/highway locations. The average cigarette butt litter reduction in those settings was 53 percent. To date, the CLPP has been implemented in over 180 locations in 35 states.
KAB affiliates
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In addition, Keep America Beautiful honored 11 communities for their efforts to effectively address local cigarette litter with the first-ever CLPP National Awards. The communities were honored at Keep America Beautiful’s National Conference in Washington, D.C. for their efforts to engage public-private partnerships and use proven strategies to achieve substantial reductions in cigarette litter.
Keep America Beautiful
Local media Local Partners and Stakeholders
Volunteers Cigarette butt litter reduction of 55%.
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2007 Annual Review