Keep America Beautiful 2007 Annual Review
Keep America Beautiful is the nation’s leading nonprofit that brings people together to build and sustain vibrant communities. With a network of more than 1,200 affiliate and participating organizations including state recycling organizations, we work with millions of volunteers to take action in their communities through programs that deliver sustainable impact. Keep America Beautiful offers solutions that create clean, beautiful public places, reduce waste and increase recycling, generate positive impact on local economies and inspire generations of environmental stewards. Through our programs and public-private partnerships, we engage individuals to take greater responsibility for improving their community’s environment. Our intent is to build and sustain vibrant communities that are socially connected, environmentally healthy and economically sound.
Connections Inspiring people to team up, step up, and make a difference.â€ŻAcross America, volunteers are transforming their communities, improving the environment, and creating beauty. Lend a hand! Keep America Beautiful 2007 Annual Review Connections To our supporters and volunteers, We live in a networked age. Technologies like the Internet and, more recently, the growth of online social networks such as LinkedIn and Facebook have provided us all with instant connectivity, constant contact, and concrete proof that every single one of us is usually less than six degrees of separation from anyone else. The Reverend Dr. Martin Luther King, Jr. famously noted that “We are caught in an inescapable network of mutuality, tied in a single garment of destiny. Whatever affects one directly, affects all indirectly.” There is great truth in those words. Keep America Beautiful believes firmly that everyone’s simple, daily choices and actions —our patterns of consumption, our choice to recycle and reduce waste, and our individual willingness to actively participate in the health of our communities—all of these have larger repercussions on our global environment, on our quality of life, on the lives of our families and all of our neighbors. We also believe that leveraging networks to build meaningful, strategic partnerships is the best way to amplify our efforts, both in size and scope. 1 Keep America Beautiful 2007 Annual Review Connections In this age, networks are increasingly important as catalysts of community change. From innovative public-private partnerships to collaborations with like-minded organizations of all sorts, Keep America Beautiful, our affiliates, and our partners join forces to build strong networks that are transforming communities through the power of beauty. At street level, these partnerships and networks form what Harvard professor Dr. Felton Earls has dubbed â€œcollective efficacyâ€? â€”the cumulative strength, greater than the sum of its parts, that blossoms in communities that are united in a common purpose. You will read in these pages about some of these important networks that have allowed Keep America Beautiful to carry its mission to every corner of our nation. You will see the tangible fruits of their efforts. Our strategic partnerships, and those of our affiliates, embrace other organizations, all levels of government, global corporations and local businesses to provide the necessary teams of engaged stakeholders that turn our mutual vision into reality. Keep in mind that these profiles are only a sampling of literally thousands of grassroots projects that are transforming the places where we all live, work, shop and play. Imagine the collective Keep America Beautiful 2 2007 Annual Review Connections power of Keep America Beautifulâ€™s over 1,000 affiliate and participating organizations. Imagine the local networks and partnerships that they create, and you imagine a new paradigm for service and education that will be increasingly crucial in the 21st century. These profiles are wonderful examples of the legacy that Keep America Beautifulâ€™s past president, G. Raymond Empson, left for us to carry forward. During his 11 years of service to our organization, Ray brought the personal vision and strength that increased the size of our network of affiliates, expanded programs, built the Great American Cleanup into a significant national movement, and increased the scope and profile of our work. It is our honor to follow in his footsteps, and to guide Keep America Beautiful to even greater success in our mutual, shared, and ever-interconnected futures. Matthew M. McKenna President & CEO Barry H. Caldwell Chairman Keep America Beautiful 3 2007 Annual Review Connections TABLE OF CONTENTS President & CEO, and Chairman’s Letter...................................................................................................1 National Programs....................................................................................................................................... 5 Great American Cleanup™......................................................................................................................... 23 Affiliate Development............................................................................................................................... 33 Commitment and Support....................................................................................................................... 53 OUR MISSION To engage individuals to take greater responsibility for improving their community environments. OUR GUIDING PRINCIPLES As a recognized leader in community improvement, Keep America Beautiful is guided by these principles: Education: This is the key to encouraging positive behaviors toward community improvement. Individual Responsibility: Improving communities, their environment, and quality of life all begins with personal responsibility—individuals becoming more engaged as citizens and stewards of the environment. Public-Private Partnerships: Broad-based community alliances are essential to achieve sustainable community improvement. Volunteer Action: By engaging volunteers we extend the reach of our education and multiply the impact of our actions. OUR FOCUS Keep America Beautiful changes behaviors and improves communities through a focus on: Litter Prevention: Defining litter, identifying the cause, reducing it, organizing cleanups, and properly handling discarded waste in our communities. Waste Reduction: Reducing the impact of solid waste in our communities through integrated programs including source reduction and reuse, recycling, and education about landfills, composting and waste-to-energy. Beautification: Improving the visual aspects of our communities through programs that beautify and naturally clean our environment including community gardens, restoring vacant lots, highway and shoreline beautification, urban forests, native and wildflower plantings and graffiti prevention and abatement. Keep America Beautiful 4 2007 Annual Review Connections National Programs Keep America Beautiful supports our affiliates by enhancing our expertise in the arena of environmental stewardship and by offering more robust and diverse turnkey programs that can be implemented on a local level. Keep America Beautiful achieves sustainable community improvement by providing national programs that educate the public, combat blight, prevent litter, minimize waste and beautify our nation’s public spaces. KAB Man Keep America Beautiful launched a new national outreach effort featuring KAB Man, an animated superhero who takes to the skies on a mission to protect the environment. Who is KAB Man, you ask? KAB Man (a.k.a. Jeff) is a superhero guaranteed to connect with the hard-to-reach 20-something audience. By way of three ironic, humor-filled episodes of “The Adventures of KAB Man” at kabman.org, the viral campaign is increasing young adults’ awareness of and participation in Keep America Beautiful’s mission. KAB Man was launched at Keep America Beautiful’s Great American Cleanup New York City kickoff as he “took off” across the ABC Studios’ electronic billboard in Times Square. Online networks MSN and AOL also helped launch the campaign with donated banner space, which helped drive Web traffic to the KAB Man site. In reaching out to young adults, KAB Man took residence on social networking sites MySpace (www.myspace.com/keepamericabeautiful) and Facebook (www.facebook.com). A college student from North Carolina started the KAB Man is reaching young adults via the Web and social networks. Keep America Beautiful 5 2007 Annual Review YouTube MySpace Facebook kabman.org MSN AOL Through partnerships with some of the worldâ€™s most popular online networks, KAB Man reached nearly 800,000 viewers in 2007. Connections Telephone Book Recycling AT&T Real Yellow Pages (formerly BellSouth) formed a partnership with Keep America Beautiful in its nine-state southeastern region that resulted in $1.9 million of donated advertising space in its directories and a toll-free number that consumers can call to determine where they can recycle their phone books locally. Additional monetary grants were provided to 20 Keep America Beautiful affiliates to enhance their telephone book recycling events. In Vicksburg, Miss., a phone book recycling competition in area schools promoted recycling in Warren County. Prizes were awarded to the top three schools that collected the most phone books. In Wake County, N.C., the partnership helped promote recycling as well as Keep Wake County Beautiful with logo placement on 200,000 utility bill mail inserts, banners at bins, roadside signage, and print ads. Keep America Beautiful affiliate Shreveport Green has partnered with AT&T Real Yellow Pages successfully for 18 years with increasing financial and public relations support in recent years, according to Shreveport Green Executive Director Donna Curtis. KAB Man took off at the Great American Cleanup New York City Kickoff in Times Square. (Photo by CameraOne) Adventures of KAB Man Facebook group, inviting friends to join because of the humorous approach that KAB Man is using to promote recycling. The KAB Man Web site includes bonus content such as an online “fly and recycle” game, and eco-friendly themed merchandise like reusable mugs, canvas grocery bags and downloadable posters featuring Molly Sims, supermodel and co-star of NBC’s “Las Vegas.” The KAB Man character and films were conceived, directed and produced pro bono by San Francisco ad agency Goodby, Silverstein & Partners. The campaign was selected for the 2007 American Film Institute “Pixelodeon” festival, which was just one of many high-profile awards bestowed upon the creative teams at Goodby, Silverstein and Stamford, Conn.-based Taylor Design, the developer of the KAB Man Web site. ■ Keep America Beautiful 7 2007 Annual Review AT&T Real Yellow Pages Shreveport Green Keep America Beautiful Shreveport Green has partnered with AT&T Real Yellow Pages successfully for 18 years with increasing financial and public relations support. Phone Book Recycling City of Shreveport Clear Channel and Local Media Allied Waste Recycling Diesel Driving Academy on five local radio stations. Another significant in-kind partner was the Diesel Driving Academy, which provided 18-wheelers to collect the telephone books. The City of Shreveport and the local parish provided trucks to assist in collecting books and taking them to the recycling center as well. And, Curtis pointed out, the schools compete with a great deal of pride. The winning middle school collected 19,472 telephone books. This school has a “2,000 Club” in which all members have to collect at least 2,000 books; one student actually collected more than 4,000. In all, Shreveport collects approximately 180 tons of telephone books per year. ■ Gwen Campbell (right), Media, Community and Education Relations Director of the City of Shreveport, and Lori Cheramie of AT&T. (Photo courtesy of Shreveport Green) “Ten schools are recognized and our collection is eagerly anticipated and enthusiastically supported,” Curtis said. “AT&T Real Yellow Pages has always played a huge part—from financial and PR to assisting with the Telephone Book Olympics to encouraging and congratulating the kids at the awards ceremony.” For example, Shreveport Green received one month of free 30-second public service advertisements promoting the program Keep America Beautiful Connections In 2007, 81 communities in 28 states across the country successfully implemented the Cigarette Litter Prevention Program (CLPP). The average reduction in cigarette litter came to a record-breaking 55 percent, a 7 percent improvement over 2006 in the communities implementing the program. Some community leaders reported as much as a 65 percent reduction in cigarette litter in their hometown. Keep America Beautiful tested alternative venues including beaches, parks, recreation areas and roadway/highway locations. The average cigarette butt litter reduction in those settings was 53 percent. To date, the CLPP has been implemented in over 180 locations in 35 states. In addition, Keep America Beautiful honored 11 communities for their efforts to effectively address local cigarette litter with the first-ever CLPP National Awards. The communities were honored at Keep America Beautifulâ€™s National Conference in Washington, D.C. for their efforts to engage public-private partnerships and use proven strategies to achieve substantial reductions in cigarette litter. Keep America Beautiful International Downtown Association Local Business Improvement Districts KAB affiliates Fu n Cigarette Litter Prevention Program ng di Philip Morris USA an Altria Company In i tia te Local media Local Partners and Stakeholders Volunteers Cigarette butt litter reduction of 55%. Keep America Beautiful 9 2007 Annual Review Connections The CLPP sends volunteer teams into the streets to count cigarette butts. The volunteers document improvements after the program has been implemented. The implementation includes publishing educational messages, strategic placement of ash receptacles and distribution of pocket ashtrays to adult smokers—proven strategies to combat one of the most overlooked environmental problems. Each local participating organization reports results of two to three cigarette litter “scans” to the national office. This provides metrics for each community. amount of cigarette butts makes cleanups very difficult and exceedingly costly. “We are thrilled to have a unique program that focuses on the positive ways smokers can change their behavior to help the environment,” added Roberts. “We are happy to give them the tools to do that...Our last program implementation had extraordinary results, reducing cigarette butt litter downtown by a staggering 61 percent.” Keep America Beautiful has continued to expand and refine the CLPP for the last five years with continued “Keep America Beautiful’s support of funding from Cigarette Litter Prevention Philip Morris USA, an Altria Program was launched Company. The program’s Public service advertising— in Hot Springs/Garland strategic approach involves Keep Abilene Beautiful County after we learned all stakeholders in the that cigarette litter was the most common cigarette litter problem, including businesses, item found in cleanups around the country,” law enforcement, local governments, and said Adam Roberts, executive director, Hot community groups. More information about Springs/Garland County (Ark.) Beautification the CLPP can be found on its Web site at Commission. “To no surprise, the heavy www.PreventCigaretteLitter.org. ■ Keep America Beautiful 10 2007 Annual Review Connections GRAFFITI HURTS® The Graffiti Hurts® program is focused on educating people in schools, in communities, in law enforcement and in the media that graffiti hurts our communities. The program addresses community-based solutions for graffiti abatement and prevention. In 2007, Keep America Beautiful launched the Graffiti Hurts® National Grant Program, which provided $2,000 grants in two population categories: communities with populations over 300,000 and less than 300,000. The recipients of the grants are the City of Deming, N.M., Police Department and the YMCA of Riverside (Calif.) City & County. The Graffiti Hurts® Grant Program is expanding in 2008 to provide an additional $2,000 grant, bringing the total to three grants of $2,000. Grants were provided to a community under 100,000 population, a community between 100,000 and 300,000 population, and a community over 300,000 population. Walt Disney Co. volunteers paint out graffiti on a pipeline for Keep Glendale Beautiful. (Page 12) Keep Kansas City Beautiful volunteers clean up a graffiti-covered wall with fresh paint. Riverside, Calif. YMCA: Youth-Led Graffiti Prevention The Riverside YMCA helps youth ages 14-21 run and operate an adopt-a-block program. When it received a 2007 Graffiti Hurts® grant, it built on it. The YMCA first conducted a graffiti education and intervention program for local youth. “This helped them learn about the impact of graffiti, the difference between graffiti and art, and how vandalism affects property and the community,” says Tina Jones, YMCA Program Director. “Essentially, they learned why it’s important not to paint graffiti.” Keep America Beautiful 11 2007 Annual Review Connections Phi Theta Kappa honor students from Merced College in Merced, Calif., participate in a graffiti paint-out. Communities Graffiti Hurts速 Schools Media Law Enforcement Keep America Beautiful 2007 Annual Review Connections The youth then assessed neighborhood areas to identify where there was graffiti. “They were able to see first hand how graffiti is damaging families, buildings, and how it really impacts their community,” says Jones. This is also how the youth got the community involved. “Community partners and residents saw that the youth were taking care of a problem and that they do care,” says Jones. “This educated both parties and helped bring them together.” The project’s final phase was removing the graffiti and completing follow-up checks for additional removal. They also cleaned up around areas with graffiti to change the neighborhood environment. “The amount of graffiti went down significantly,” says Jones. “We still have some, but it seems to be done by different youth than those who participated in the graffiti awareness and cleanup activity.” Deming, N.M.: Community Awareness Helps with Graffiti Prevention In Deming, N.M., a 2007 Graffiti Hurts® grant provided funds to boost awareness about graffiti and help clean it up. The Deming Police Department, which received the grant, initiated a graffiti cleanup, and purchased paint and supplies. Along with removal, they engaged the local media to do a series on how “graffiti hurts,” which included information on prevention and how businesses and the community could get involved. In one case, residents provided officers with information about graffiti vandals, and both were caught and charges filed. “Because of the increased awareness, we are now getting more help from the community,” says Lieutenant Kathleen Schindler. Youth that are charged with graffiti vandalism are required to remove graffiti and also talk with the victims to understand how their actions have affected them. Graffiti Hurts® was developed in 1997 through a partnership between Keep America Beautiful and The Sherwin-Williams Company. Graffiti Hurts® provides community resources and educational tools, and promotes best practices for graffiti prevention. ■ Keep America Beautiful 13 2007 Annual Review Connections Cans for Cash The aluminum can is the country’s most recycled beverage container and has been for more than 20 years. It takes 95 percent less energy to produce a can out of recycled aluminum. In 2006, recyclers recovered 52 percent of the more than 100 billion aluminum beverage cans that were produced in the U.S. Still, more than $1 billion worth of aluminum cans were not recovered, highlighting the importance of programs such as “Cans for Cash: City Recycling Challenge” to raise awareness of the benefits of recycling. The fourth annual “Cans for Cash,” which is sponsored by the U.S. Conference of Mayors, Novelis Inc. and Keep America Beautiful, challenged like-sized cities to compete against each other in aluminum can collection for monetary awards. During October 2007, more than 50 cities collected over 191 million used beverage cans. The City of Irving was among the winning cities, claiming a $5,000 prize for its innovative education and marketing ideas. As a partner in the endeavor, Keep Irving Beautiful (KIB) also received $2,500. Through the efforts of the Irving Independent School District, Irving’s drop-off recycling centers, and the Dallas Cowboys Football Club, the city collected and recycled 126,840 cans. The grand prize winner, W.T. Hanes Elementary School, collected 19,080 cans and its students were treated to a special performance courtesy of the city and KIB. The City of Irving promoted the program by distributing more than 2,500 flyers and 33 posters to 22 apartment buildings, by distributing 25,000 flyers to Irving elementary schoolchildren, by conducting a special recycling effort at Dallas Cowboys home games, and by printing all materials in English and Spanish. Stacy Blevins, principal of W.T. Hanes Elementary School of Irving, Texas, along with four proud participants who helped collect more than 19,000 aluminum cans for recycling. (Photo courtesy of the City of Irving) Keep America Beautiful 2007 Annual Review Connections Dallas Cowboys U.S. Conference of Mayors Keep America Beautiful Keep Irving Beautiful Irving Housing Authority Irving, Texas collected and recycled 126,840 cans, winning Division Two of the Cans for Cash City Recycling Challenge. Irving Independent School District Novelis Inc. City of Irving “Winning this award illustrates one of the many ways in which the City of Irving uses our longstanding partnership with Keep Irving Beautiful to engage the community in programs that benefit the environment,” said City Manager Tommy Gonzalez. “The city will continue to expand its green initiative with programs that encourage recycling, energy conservation, litter reduction and the construction of environmentally sustainable buildings. We will do our part to help cultivate a safer, healthier environment for all.” “Through the City Recycling Challenge, we continue to actively promote and encourage growth in aluminum can recycling programs in communities,” said Kevin Greenawalt, presi15 dent, Novelis North America. “In addition to its economic benefits, recycling reduces carbon emissions, which helps combat climate change. So it is more important than ever to energize community recycling and build a sustainable environment.” “As a leader in promoting sustainable recycling programs, Keep America Beautiful was pleased to partner with Novelis and the U.S. Conference of Mayors on the Cans for Cash program,” said Keep America Beautiful President & CEO Matt McKenna. “Our affiliates in Louisville, LaGrange, Ga., Irving and Evanston, Ill., are to be commended for their innovative efforts to promote and increase aluminum can recycling.” ■ Keep America Beautiful 2007 Annual Review Connections Cans for Cash Award Winners Division One Division Two Division Three Division Four (population 250,000+) Affiliate City Winners (100,000-249,999) (50,000-99,999) (below 50,000) The following winning cities with Keep America Beautiful affiliates were awarded $5,000 and their local KAB affiliate were awarded $2,500: Louisville, Ky.* Mayor Jerry E. Abramson Brightside Overal Winners The winners of the $5,000 awards for the most aluminum cans recycled were: Milwaukee, Wis.* 1,385,328 pounds Mayor Tom Barrett Innovation Winners To help mayors engage their communities in recycling and raise awareness about its importance over the long term, cities submitted innovative education and marketing ideas for an additional $5,000 award. The cities being recognized for the most innovative campaigns are as follows: Austin, Texas Mayor Will Wynn Irvine, Calif. Mayor Bath Crom Fargo, N.D. Mayor Dennis Walaker Poland, Ohio Mayor Christine Yash Fontana, Calif.* 774,614 pounds Mayor Mark Nuami Des Plaines, Ill. 1,120,660 pounds Mayor Anthony Arredia Richmond, Ind.* 43,381 pounds Mayor Sally Hutton Irving, Texas Mayor Herbert Gears Keep Irving Beautiful Evanston, Ill. LaGrange, Ga. Mayor Lorraine H. Morton Mayor Jeff Lukken Keep Evanston Beautiful Keep Troup Beautiful * 2006 Winners in Division Category Keep America Beautiful 2007 Annual Review Gateway site Project Profile Gateway site Cultivating Our Community: Something Good is Growing Thanks to a grant for a community-wide beautification project from the Ruth Mott Foundation for Keep Genesee County Beautiful (KGCB), Flint, Mich., has been going through a beautification makeover since 2007. Sponsor Ruth Mott Foundation Gateway site The “Cultivating Our Community” project, a Gateway partnership between Affiliate Keep Genesee site County Beautiful KGCB, Ruth Mott MI Foundation and the Location Genesee County, Mich. Genesee Regional Gateway Chamber of site Commerce, has been a catalyst for KGCB to get other county-wide organizations to partThe project, “Cultivating Our Community,” has initiner in the re-development of Flint. “Cultivating Our ated a new way of thinking about Genesee County, Community” is focused on literally “changing the while promoting the community as a vibrant, clean visual landscape” of the community in a permanent and attractive place to live and do business. and easily replicated way, from beautifying public spaces, businesses, and schools to an individual home-owner’s property. With the use of selected low maintenance planting materials, the community has been encouraged to use a plant palette consisting of daffodils, daylilies and other seasonal plants to shower Genesee County with year-round color. The project was Keep America Beautiful 17 2007 Annual Review Gateway site Gateway site Gateway site Gateway site Gateway site Gateway site Gateway site Gateway site Gateway site Gateway site Gateway site Gateway site Gateway site Gateway site Gateway site Gateway site Gateway site Gateway site Gateway site Gateway site Gateway site Gateway site Gateway site Gateway site Gateway site Gateway site Gateway site Gateway site Gateway site Gateway site Gateway site Gateway site Gateway site Gateway site launched in 2007 with 16 public gateway sites enhancing the City of Flint. Ten additional school gateway sites were planted in the fall of 2007. Other communities in Genesee County have been called on to beautify their areas through local Chambers of Commerce, service clubs, and governmental entities. Participating organizations have been encouraged to adopt gateway sites for a five-year period. To support their efforts they are getting educational materials with step-by-step instructions for installing and maintaining the gateways. “This far-reaching project brings together individuals, neighborhoods and businesses in a common effort to improve the appearance of our community and will reflect the pride taken in caring for homes and public spaces,” said Susan S. Pool, director and COO of the Ruth Mott Foundation. “We hope this will inspire others to join us as beautification enhances the quality of life for everyone who lives, works or visits here. This is exactly the kind of project that Ruth Mott wanted her Foundation to support.” Karen West, director of KGCB, reported that by developing new partnerships and being creative in Gateway site Gateway site Gateway site Gateway site Gateway site Genesee County Regional Chamber of Commerce City of Flint Ruth Mott Foundation Keep Genesee County Beautiful 18 Keep America Beautiful 2007 Annual Review Project Profile the manner in which KGCB has engaged others, the program has achieved heightened results, including: • Forty businesses, organizations, schools, neighborhood and other groups agreed to sponsor the gateways by maintaining the sites for a five-year period. • There are now more than 100 partners and sponsors throughout Genesee County who will use or support the “Cultivating Our Community” program. An example of using the program to enhance an already existing project is how a $3 million Michigan Department of Transportation highway enhancement project used the “Cultivating Our Community” plant palette to extend the scope of the program in high traffic areas. • More than 100 community groups are promoting the project and engaging groups that can further “promote” the beautification message. • More than 750 volunteers spent 2,838 hours to plant 11, 758 plants, bulbs, trees, shrubs, and grasses at the gateway sites within a six-week period. Demonstration gardens and easy-to-follow planting guides have been provided to area nurseries for homeowners to carry the project into their neighborhoods. “From downtown Flint to neighborhood parks, city sidewalks to suburban streets, wherever you look in Genesee County you will see exciting ideas take root, as everyone pitches in to change and enhance the visual landscape of our community,” added West. “Together we are building hope for our community with beauty.” ■ “Cultivating Our Community” plant palette and brochure. Keep America Beautiful 19 2007 Annual Review Connections Sprint, ReCellular Help KAB “Wipe Out Wireless Waste” Every 18 months, U.S. consumers are retiring an estimated 130 million wireless phones and only 10 percent of those phones are being recycled. Junk drawers across America have phones just waiting to be collected. Keep America Beautiful, Sprint and ReCellular teamed up in 2007 to fight this problem with the development of the “Wipe Out Wireless Waste” program. “eWaste is a growing concern,” said Keep America Beautiful Senior Vice President Gail Cunningham, “and this program stands apart from many other phone recycling programs for its emphasis on reuse, and its zero-waste approach to materials recovery.” This wireless phone collection effort is being employed by more than 150 Keep America Beautiful affiliates throughout the country, with more signing on every day. Sprint provided $500 grants to the first 100 KAB affiliates that registered to participate in the campaign. In addition, it awarded $5,000 to the top performing affiliate—Operation Green - Keep Huntsville Beautiful—for its recycling efforts. The more retired phones collected, the more Keep America Beautiful affiliates can earn. Approximately half of the wireless phones collected will be reused—considered the ultimate form of recycling. In addition, in celebration of American Recycles Day, Keep America Beautiful, Sprint and ReCellular created the “Cell Phone Round-Up” campaign for the month of November to further promote the benefits of cell phone recycling. ■ Keep America Beautiful 20 2007 Annual Review Connections Keep America Beautiful Awards UPS 2007 Vision for America Award Keep America Beautiful awarded UPS its 2007 Vision for America Award at the 22nd anniversary dinner in New York City. Michael L. Eskew, retired chairman and CEO of UPS, accepted the award on behalf of UPS’ more than 425,000 employees worldwide. munity, ethics and integrity,” said Barry Caldwell, senior vice president, government affairs and corporate communications, Waste Management, and chairman of the board of Keep America Beautiful. “This legacy lives on in today’s UPS.” Another factor in KAB’s selection of UPS was the company’s commitment to volunteerism, and its direct support of KAB’s recent Volunteer Management program. Responding to Keep America Beautiful recogVision for America a growing need to retain high-quality nized UPS, one of the world’s most 2007 Award Recipient volunteers, KAB executive directors respected brands, for its leadership and volunteer leaders across the role in volunteerism and environcountry were trained using course mental sustainability. The Vision for guides, Webinars and workshops America Award is presented annually funded by the UPS Foundation. to distinguished leaders of honored Volunteerism is a critical part of corporations, whose personal and the UPS culture. The company’s corporate commitment have significantly enhanced civic, environmental and social Neighbor to Neighbor employee volunteer program alone logs nearly 1 million hours each year stewardship throughout the United States. and UPS, its employees and retirees have been the top contributor to United Way for seven years. “At UPS, we truly believe you can work green and work smart at the same time,” Eskew said in Keep America Beautiful saluted UPS for takaccepting the award. “We believe that when you ing its role as significant corporate citizen combine these elements, you can meaningfully seriously through its ongoing commitment to touch people, the planet and profitability.” philanthropy, environmental stewardship and employee volunteerism as well as support of “When Jim Casey founded UPS in 1907, he not only broader volunteer efforts across the spectrum established a new business, he established a new of corporate and nonprofit America. ■ way of looking at business that embraced comKeep America Beautiful 21 2007 Annual Review (Above, from left) 1. New York City Department of Sanitation Commissioner John J. Doherty. 2. Ellen Ryan with Everett Bass of Waste Management, Inc. 3. Marc Jones and Shiao Dong Han of UPS, and Lisa Hamilton of the UPS Foundation. (Left) 4. Michael L. Eskew, retired chairman & CEO, UPS; Barry Caldwell, Waste Management, Inc., and chairman of KAB; and G. Raymond Empson, retired president of KAB. (Photos by CameraOne) Connections Great American Cleanup TM Keep America Beautiful’s Great American Cleanup, the nation’s largest community improvement program, continues to grow in strength, scope and human dimension. More than 2.8 million volunteers mobilized in more than 17,000 communities, demonstrating extraordinary acts of civic pride and community renewal. Great American Cleanup volunteers make lasting, visible change in their neighborhoods. This hands-on approach to community improvement serves as a catalyst for ongoing civic engagement, and promotes personal responsibility. Great American Cleanup: Bringing Communities Together In 2007, The Great American Cleanup™ , the nation’s largest annual community improvement program, conducted more than 30,000 events in 17,000 communities and in all 50 states. More than 2.8 million volunteers logged over 7.7 million hours, generating over $145 million in donated labor, making local communities cleaner, healthier and more livable. This national volunteer movement generated remarkable results on the ground. In just one example, more than 70 million plastic (PET) bottles were recycled as part of “Students for Recycling,” a program supported by Sam’s Club® and PepsiCo’s Aquafina water brand. Raising awareness about the benefits of recycling by “closing the loop,” rewarding top-performers, 23 and turning plastic bottles into backpacks for students across the country, “Students for Recycling” was just one of many recycling success stories this year. (See full results chart on page 25). Cleanup efforts removed over 200 million pounds of litter and debris from America’s landscape, including 3,500 illegal dump sites and over 10,000 abandoned vehicles. Volunteers improved over 178,000 miles of roadway (more than seven times around the world), 121,000 acres of parks and public lands, 7,000 miles of rivers, lakes and shorelines, and 3,900 miles of recreational trails (equal to a winding path stretching from Key West to Seattle). Beautification efforts returned both environmental and “quality-of-life” benefits, with more Keep America Beautiful 2007 Annual Review Connections Keep Yankton (S.D.) Beautiful is helping keep the “River City” clean during the Great American Cleanup. Keep America Beautiful 2007 Annual Review Connections than 4.6 million trees, flowers and bulbs planted, more than 2,400 buildings spruced up with paint and renovations, and over 11,000 graffiti abatement sites. The Great American Cleanup also continued to reach out to communities in need, including restoring the 10-plus acre West Side Park in Gulfport, Miss., which was destroyed by Hurricane Katrina. (See page 29.) New affiliates in the nation’s two largest cities, New York and Los Angeles, served as focal points for 2007 Kickoff activities, including a major event on the steps of Los Angeles’ City Hall. Mayor Antonio R. Villaraigosa was joined by thousands of volunteers, elected officials, local dignitaries and national celebrities, to usher in the new Keep Los Angeles Beautiful affiliate on this day of cleaning and greening L.A. “Every day, city crews work hard to keep our streets and neighborhoods clean, but to make L.A. the cleanest and greenest big city in America, we need everyone’s help,” Mayor Villaraigosa said to the assembled volunteers. New York City’s Times Square became center stage for the Great American Cleanup in April, showcasing the launch of the new Keep New York City Beautiful coalition. Led by New 25 York City Sanitation Commissioner John J. Doherty, KNYCB embraces city agencies such as the Department of Sanitation, Department of Parks & Recreation, Department of Environmental Protection, and nonprofits such as CITIZENS for New York City, and the New York Restoration Project, among many others. Great American Cleanup National Sponsors were essential partners in 2007. In its third year as National Sponsor, American Honda Motor Company’s “Road to a Cleaner America” promotion rallied Honda dealerships nationwide to support the effort, and rewarded top-performing affiliates for their results. For the sixth consecutive year, Firestone Complete Auto Care™ and Tires Plus™ employee volunteers contributed thousands of employee man-hours and led the nationwide scrap tire, motor oil and automotive battery recycling collections at store locations nationwide. The Glad Products Company, a National Sponsor since 1985, donated an estimated 4 million GLAD ForceFlex® Trash Bags, the “Official Trash Bag” of the Great American Cleanup. Pepsi-Cola Company and its local bottlers and representatives participated for the ninth consecutive year, providing financial support, refreshments Keep America Beautiful 2007 Annual Review 121,000 trees planted Beautification 4,600,000 flowers and bulbs planted 2,400 residential and commercial buildings painted/renovated/built 11,000 graffiti removal/ sites abated Education Cleanups 6,500 educational workshops held 485,000 educational workshop attendees 2,500 general awareness events held 200,000,000 pounds of litter and debris collected 178,000 miles of roads, streets and highways cleaned 1,900 miles alongside railroad tracks cleaned 121,000 acres of parks and public lands cleaned 3,900 miles of hiking, biking and nature trails cleaned 3,300 playgrounds and community recreation areas cleaned/restored/constructed 7,000 miles of rivers, lakes and shoreline cleaned 147 underwater clean-ups conducted 2,100 acres of wetlands cleaned & improved 3,500 illegal dump sites cleaned 10,400 junk cars removed 2,800,000 volunteers participated 2007 Great American Cleanup Results Media Media Impressions: 377,000,000 4,500,000 pounds of clothing collected for reuse 22,400,000 pounds of aluminum and steel recycled Reduce Reuse 23,000,000 pounds of newspaper recycled 2,200,000 tires collected for recycling Recycle 115,000 batteries collected for recycling 5,300,000 pounds of electronics recycled 592,000 pounds of cell phones/equipment collected for recycling 70,600,000 PET (plastic) bottles collected for recycling Events and Volunteers 7,700,000 volunteer hours 17,000 communities involved/events 30,000 events held Connections for volunteers, and grassroots outreach tools including local event posters. The Scotts Miracle-Gro Company’s third year of support included truckload donations of growing media to the Katrina Restoration Project, and development of the “30 Days of Green” educational campaign, partnering with Scholastic and the National Gardening Association to distribute an outdoor learning and activity calendar to 81,000 4th-6th grade classrooms. Sparkle® Paper Towels from Georgia-Pacific provided financial support in its eighth year as a National Sponsor, also donating products, building materials and volunteer meals to the Katrina Restoration Project. The Sprint Foundation celebrated its first year as a National Sponsor in partnership with ReCellular to launch the “Wipe Out Wireless Waste” campaign to collect and recycle wireless phones. Troy-Bilt®, in its ninth year as National Sponsor, provided financial support and donated yard machinery to participating organizations nationwide. Waste Management, Inc., in its fifth year of participation, provided grant funding for local activities, in-school education programs, and supplied manpower and waste collection infrastructure from 144 local offices. And for the ninth consecutive year, the Wm. Wrigley Jr. Company provided financial support, distributed samples to volunteers, and donated time on its Times Square “Jumbotron” display to support program awareness. Educational partners of the 2007 Great American Cleanup were Rubber Manufacturers Association and ReCellular, Inc. For the fifth consecutive year, President George W. Bush served as Honorary Chair of the Great American Cleanup, with Mrs. Laura Bush joining him as Honorary Chair for the third consecutive year. ■ Keep America Beautiful 28 2007 Annual Review Project Profile Hurricane Katrina Restoration: Volunteers Help Gulfport Recover In one day of work by more centerpiece 10-acre park, a Local KAB AffiliatES than 1,000 volunteers, the beach and a schoolyard. Keep Mississippi Beautiful/PAL, MS Hurricane Katrina stormKeep Harrison County Beautiful ravaged West Side Park of In Gulfport, the estimated Location Gulfport, Miss. Gulfport, Miss., went from damage to city buildings total devastation to unmitiwas above $150 million gated inspiration when Keep America Beautiful and more than 3,500 homes were lost to the returned to the Gulf Coast in 2007 to rally volunstorm. Keep America Beautiful’s Great American teers in revitalizing the park and surrounding comCleanup restoration project was an attempt to fill ™ munity during the Great American Cleanup. the void by providing volunteers and in-kind donations to help restore the city’s parks and revitalize The Gulfport event, a continuation of Keep America its green spaces. Beautiful's Hurricane Katrina Restoration initiative launched in 2006 in Biloxi and continued in 2008 in The opening ceremony and press conference Long Beach, Miss., brought hope and beauty back featured Gulfport Mayor Brent Warr, among the to the community through the restoration of this many dignitaries. Former Federal Environmental much-beloved public space. Working with partners Executive Edwin Pinero represented the White Keep Mississippi Beautiful/PAL, the City of Gulfport House, and Waste Management, Inc., a National Dept. of Leisure Services and Keep Harrison County Sponsor of the Great American Cleanup, presented Beautiful, volunteers planted trees, removed debris, an award to Keep Harrison County Beautiful to and revitalized several public spaces including the further the organization's continuing restoration Keep America Beautiful 29 2007 Annual Review West Side Park Restoration Project Profile efforts. The donation was part of the nationwide Waste Management Community Improvement Grants program. Many of the Great American Cleanup National Sponsors also participated in the project by providing generous in-kind contributions that were put toward the restoration of the park. Mississippi Power Co., a locally-based corporation, also supported the project by donating trees. In addition, Firestone Complete Auto Care™ and Tires Plus™ provided Flexi-Pave to be used for trails through the park as well as Firestone employee volunteers. Two additional pallets of GLAD ForceFlex® Trash Bags, the official trash bag of the 2007 Great American Cleanup, were donated for the event. “Keep Mississippi Beautiful is dedicated to restoration efforts for communities in Mississippi that genuinely need the support,” said Barbara Dorr, executive director of Keep Mississippi Beautiful/PAL. “The efforts in Biloxi had a lasting effect on the lives of the volunteers and residents, and we’re pleased to make that same impact in Gulfport as we strive to beautify and restore the community.” ■ Volunteers Achieve Amazing Results Hundreds of volunteers rolled up their sleeves to join in cleanup and beautification activities in the park and nearby West Elementary School. Volunteers removed storm debris, planted trees and flowers, began construction on a new shoofly and pavilion, created a paved walking trail, repaired planters and park benches, and created a reading garden for West Elementary students. Native vegetation was used to redesign and develop new irrigation systems that will better withstand potential flooding or other damages incurred by natural disasters. Additionally, volunteers from the U.S. Naval Reserve Station and Keesler AFB worked to clean the beach and pier area adjacent to the park. In total, more than 1,000 volunteers collected 24.14 tons of debris, planted nearly 700 trees and shrubs, and planted more than 1,500 flowers. The goal of the event was to make significant, visible progress in a single day. The full West Side Park restoration, which includes water features, new walking paths, and other amenities, was completed after this initial restoration project took place. Keep America Beautiful 31 2007 Annual Review Connections Keep America Beautiful 2007 Annual Review Connections Affiliate Development Keep America Beautiful’s network of affiliate and partner organizations brings our programs—and ideals—directly to local businesses, schools, neighborhood groups and government to tackle tough issues at the grassroots level. Our affiliate network allows us to tap into the incredible, transformational power of community-based volunteer action, driving KAB to build from being a message to being a movement. Keep LA Beautiful…New Affiliate Keep America Beautiful welcomed an important new affiliate—Keep Los Angeles Beautiful (KLAB)—to its expanding statewide and community-based network of affiliates in 2007. Los Angeles Mayor Antonio Villaraigosa joined thousands of volunteers to kick off Keep America Beautiful’s Great American Cleanup™ at a City Hall rally, which served as the formal launch of KLAB. “Keep Los Angeles Beautiful will focus on expanding its network of partners and leveraging community, business and government resources to meet Mayor Villaraigosa’s vision of making Los Angeles the cleanest and greenest big city in America,” said Cynthia M. Ruiz, president of the Board of Public Works and chair of KLAB. The five-commissioner Board of Public Works manages the Department of Public Works, the City’s third largest municipal division with a nearly $600 million operating budget, and serves as the home for KLAB. The 2007 Great American Cleanup results in Los Angeles were outstanding: 26,546 registered volunteers; 101,320 volunteer hours; 345 tons Keep America Beautiful 33 2007 Annual Review Left: Los Angeles Mayor Antonio Villaraigosa salutes the crowd at the Great American Cleanup national kickoff in LA. (Photo by Axel Koester, Axel Koester Photography) An aerial view of 2,400 Los Angeles students shows a S.O.S. signal at the 2007 Kids Ocean Day, which is sponsored by the City of Los Angeles Stormwater Program (an city agency partner of Keep LA Beautiful) and the California Coastal Commission. (Photo courtesy of Keep Los Angeles Beautiful) Connections Keep America Beautiful 2007 Annual Review Connections In August, KLAB announced a two-year grant from the American Chemistry Council to develop and implement a strategic plan for the city’s campaign against litter. “This grant will allow the city to survey, plan and implement an effective campaign that will encourage personal responsibility and the public’s participation in challenging environmental threats of litter, pollution and blight,” added Ruiz. The grant is providing KLAB a means for conducting surveys, strategic planning activities and a campaign design that aims to coalesce city and non-city agencies, and converge their respective litter prevention campaigns. The goal of the campaign is to instill KLAB messages that support the city’s broader program aims related to solid waste management, environmental protection, and beautification efforts. Other highlights of KLAB’s program include the successful implementation of the first two phases of Proposition O’s Catch Basin Screen Cover and Insert Project, with more than 20,000 new catch basin screens and inserts diverting 1,537 tons of trash from reaching the ocean and polluting L.A. waterways and beaches. of litter with 41,155 trash bags collected; 5 tons or 10,000 pounds of recyclables diverted from landfills; 712 graffiti sites were painted over or removed; 136 miles of streets, train tracks, trails, rivers and shorelines were cleaned; and 1,058 trees were planted along with 1,500 flowers and plant bulbs. Moreover, Los Angeles’ Office of Community Beautification removed a record 30.5 million square feet of graffiti at more than 612,000 locations in 2007, handling more than 80,000 requests for service from the public. The city removed 15 percent more graffiti from 20 percent more locations. Keep America Beautiful 35 2007 Annual Review Connections In June, the Department of Public Works Stormwater Program joined the Malibu Foundation for Environmental Education and the California Coastal Commission on Dockweiler State Beach with more than 2,400 children to participate in Kids Ocean Day Adopt-A-Beach Cleanup activities. Thirteen Los Angeles area schools brought children to the beach to pick up litter and take part in the formation of an aerial art display depicting a gray whale spouting trash in a symbolic message for cleaner oceans and to protect marine life. In November, the Community Magnet Charter Elementary School’s new “lunch lounge” mural became the 800th completed com- at er P r o g ra m M a yo r’s munity beautification grant project, which is overseen by the Board of Public Works Office of Community Beautification. Since 1998, more than 800 community beautification projects have been completed throughout the city. The Office of Community Beautification makes available grants up to $10,000, through its annual competitive matching grant program, to community groups of five or more individuals that reside, work or take an interest in implementing a beautification project in the city. ■ Keep America Beautiful 36 2007 Annual Review O ffi c e n tio In May, the Department of Public Works Bureau of Sanitation hosted six citywide “Discover Recycling” open houses which provided yard tours, equipment demonstrations, information booths and recycling games. More than 3,200 residents attended to learn more about the city's recycling programs, with the support of more than 300 city employees that volunteered their weekat ends to give back to the communities they io n serve and conduct the open house program. Co Keep Ca Beautifu rnia l lifo Board of Pub li orks cW D ment of Sani art ta ep m m u O ff i c e o f f i c n ity B e auti Keep LA Beautiful S tor mw Connections KAB Affiliate Base Continues to Grow Keep Los Angeles Beautiful wasn’t the only major city to launch a new KAB affiliate in 2007. Keep New York City Beautiful (KNYCB) was officially launched during a ceremony in Times Square at the Great American Cleanup New York City kickoff. Keep New York City Beautiful, which grew out of a three-year collaboration between the Department of Sanitation and KAB, is a coalition of organizations within city government and in the nonprofit community charged with conducting neighborhood cleanups, graffiti removal, urban green space initiatives, tree plantings and other activities. There were 31 Keep America Beautiful affiliate certifications in 2007, from the two largest cities in the U.S. to the town with the smallest population—Stockwell, Ind.— among KAB affiliates. Keep Stockwell Beautiful began as the Stockwell Beautification Project in the spring of 2005. A group of communityminded individuals with various backgrounds, Keep America Beautiful but common interests of decreasing waste and increasing the town’s natural beauty, formed a board of directors. Through funding from the John and Ruby Parks Foundation, seed money enabled the organization to establish cleanup projects. The success of “Tox Away Day” and “Bulky Trash Days” netted over 200,000 pounds of trash from the community. Also in the Midwest, Keep Minneapolis Beautiful (KMB) joined the network of affiliates. The KMB focus will be on “reinforcing good behavior for people who do not litter, educating people about the problems that litter creates, and enforcing existing laws against littering to prosecute chronic offenders,” said Tom Hoch, president/CEO of the Hennepin Theatre Trust, who is leading the effort. In addition, four regional affiliates were initiated in Pennsylvania. Thanks to support from Waste Management, Keep America Beautiful has been able to expand its affiliate network by marketing to a number of new communities, and aiding them in the process of being certified. In addition to Minneapolis, cities such as Trenton, N.J., New Milford, Conn., Brookhaven, N.Y., Allentown, Pa., and Saginaw, Mich., among others, became affiliates through this initiative. ■ 2007 Annual Review Sue Smith of KAB with Stockwell, Ind., student. Connections Clean Sweep U.S.A. Clean Sweep U.S.A. (cleansweepusa.org), Keep America Beautiful’s Web-based educational resource for grades 4-8, was redesigned in 2007 with new lessons on waste minimization to accompany the existing lessons about litter prevention and beautification, thanks to a grant from the Office Depot Foundation. Clean Sweep U.S.A. has a series of interactive learning modules, created to help students, teachers and families address real-world issues about waste. The Web site, which was initially developed with a grant from the Department of Education in 2004 and marketed to teachers in 2005 with a grant from the Toyota USA Foundation, has expanded because of Office Depot’s ongoing support. The site initially contained resources related to garbage, source reduction, composting, recycling, waste-to-energy and landfills. Information has been added about Keep America Beautiful’s focus areas of litter prevention and beautification with new interactive games, background materials, and more. The lessons provide ideas for Web-directed research and in-class activities. Sue Smith, Keep America Beautiful’s Director of Education & Training, field-tested ways to utilize the Web site with two Chicago classrooms and provided a “teach the teacher” workshop to 10 master teachers for Keep Chicago Beautiful. Through the first six months of 2007, Smith trained more than 1,000 environmental educators at 16 events throughout the country. ■ Keep America Beautiful 38 2007 Annual Review Connections 54th National Conference Gets Greener In December 2007, hundreds of Keep America Beautiful affiliates convened in Washington, D.C., for Keep America Beautiful’s 54th National Conference, “Green: The New Red, White and Blue.” The conference brought together many new faces—more than 40 new executive directors —as the affiliates welcomed new KAB President & CEO Matt McKenna and bid best retirement wishes to outgoing president G. Raymond Empson. Keep Mississippi Beautiful’s Executive Director Barbara Dorr and Robert Phelps, executive director of Keep Arkansas Beautiful, delivered a heartfelt farewell to Empson at the closing National Awards ceremony. In keeping with the conference theme, a variety of sessions focused on the growing trend of “greening” America’s communities and institutions, including Philadelphia Green’s creation of a “Green City Strategy” to help with downtown redevelopment. Keynote speakers included Professor Stephen Post, author of “Why Good Things Happen to Good People: The Exciting New Research that Proves the Link Between Doing Good and Living a Longer, Healthier, Happier Life.” The presentation highlighted growing scientific evidence that volunteer service promotes personal wellbeing. Dan Burden, the director of Walkable Communities, Inc., illustrated the benefits of building “walkability” into community design. Encouraging walking puts urban environments back on a scale for sustainability of resources (both natural and economic) and leads to more social interaction, better physical fitness and diminished crime rates. In the closing day’s keynote session, Harvard Professor Felton Earls covered his ground-breaking theory of “collective efficacy,” which connects citizen empowerment with reduced crime and improved community health. John Rosenow, president of the Arbor Day Foundation and KAB board member, provided an inside look at Nature Explore, the Foundation’s initiative to reconnect children with nature. Mike Groman, senior director of The Pennsylvania Horticulture Society, and Beth Hicks, Keep Iowa Beautiful’s director of advancement services, discussed how new urban green strategies are paying dividends. Keep America Beautiful 39 2007 Annual Review Connections And the conference wouldn’t have been complete without recognition events such as the President’s Circle Award, where Cindy Simmons of Keep Harrison County (Miss.) Beautiful received the Professional Leadership Award; Stephanie Hutchins of Natchez, Miss., received the Volunteer of the Year Award; and Keep Screven County (Ga.) Beautiful was recognized with the William Nash Award. The first-ever Cigarette Litter Prevention Program National Awards were given out at the closing day breakfast plenary session, hosted by sponsor Philip Morris USA, an Altria Company. The 2007 Midyear Affiliates Forum, which took place in Memphis, Tenn., featured a keynote address by the Honorable Larry E. Potter, presiding judge of the Memphis/Shelby County (Tenn.) Environmental Court, who shared emerging trends in environmental courts and enforcement. The conference also focused on an array of topics including the impact of greening on America, nonprofit fundraising, neighborhood revitalization, social marketing through new media, and graffiti prevention and abatement; among others. ■ 1. Harvard Professor Felton Earls. 2. Dan Burden of Walkable Communities, Inc. 3. Pennsylvania Horticultural Society’s Senior Director Mike Groman. 4. (From left) Former Mrs. Lady Bird Johnson Award winner Louise Godwin; Barbara Dorr, executive director of Keep Mississippi Beautiful/PAL; Stephanie Hutchins, KAB Volunteer of the Year Award winner from Natchez, Miss.; and Keep Harrison County (Miss.) Beautiful’s Cindy Simmons, the Professional Leadership Award winner. Keep America Beautiful 40 2007 Annual Review Project Profile Keep Tupelo Beautiful “Thinks Green” The Mill Village neighborThe Tupelo Creative Sponsor Waste Management, Inc. hood in Tupelo, Miss., has a Commons, a “pocket park” Affiliate Keep Tupelo Beautiful MS core of residents who wished project, was created through to rescue their charming a $3,500 KAB/Waste Location Tupleo, Miss. enclave from blight that was Management "Think Green" threatening to take it off the map. Many residents’ grant in 2006. Mill Village residents defined the parents and grandparents had worked in the Tupelo neighborhood borders using colorful banners Cotton Mill which, like much of the country’s texdepicting the Tupelo Cotton Mill’s historic “bluetile industry, closed its doors leaving the neighborbird” logo that was part of every garment the fachood to struggle with drugs, vagrancy, litter-strewn tory produced. This small change helped to create a vacant lots and illegal dumping. visually-appealing identity for the neighborhood. Mississippi State University’s John C. Stennis Institute of Government reported in its Technical Brief on the Mill Village revitalization program that “homeowners desperate for a solution to the decline of this once vital neighborhood approached the city government for help through a neighborhood planning program.” Keep Tupelo Beautiful leveraged its alignment with the city’s development division to help provide a long-range plan to revitalize the neighborhood. “The social cohesion among neighbors and their willingness to intervene on behalf of the common good is the greatest predictor of successful neighborhood improvement,” the authors of the Stennis Technical Brief reported. Residents identified the issues (graffiti abatement, litter and illegal dumping, code enforcement, crime, and historic preservation) and got to work. Keep America Beautiful 41 2007 Annual Review City of Tupelo Keep Tupelo Beautiful Mill Village Residents Waste Management employee volunteers helped out with the Tupelo Creative Commons, a “pocket park” project, that was created through a KAB/Waste Management “Think Green” grant. Mill Village residents defined the neighborhood borders using colorful banners (following page) and students created a paved stone pathway made up of 4,000 mosaics. (Photos courtesy of Keep Tupelo Beautiful) Waste Management Eagle Scouts Project Profile By 2007, residents had organized into a small but fierce group with a solid plan. Keep Tupelo Beautiful was awarded another “Think Green” grant, this time for $10,000, which was used to begin the Creative Commons park project. The park would serve as a pedestrian link connecting the Mill Village and Historic Downtown. “Thousands—and I’m not exaggerating—of volunteer hours were donated to help bring this vision into reality,” said Keep Tupelo Beautiful Executive Coordinator Sherrie Cochran. The park infrastructure was created with a paved stone pathway made up of 4,000 mosaics, and featured five murals painted onto concrete slabs. In November 2007, the “Think Green” grant was used to build a 28-foot by 60-foot pergola. The momentum of this project brought about so much change in such a short time, that when the third “Think Green” grant cycle arrived Cochran hoped that the grantors would continue to support this small but meaningful program. 43 An additional grant was awarded to help Keep Tupelo Beautiful finish the pavilion with the assistance of the Tupelo Neighborhood Youth Council. Young volunteers are painting eight checkerboards onto the concrete beneath a pergola so that kids can play life-size chess or checkers as one of the activities at the park. “The mobilization of the Mill Village community effort has helped jump start an emphasis on redevelopment in the current process of writing a new comprehensive plan for the city,” said Pat Falkner, Director, City of Tupelo Department of Planning & Community Development. “Increased attention to quality of life and the attractiveness of existing neighborhoods will be a key to the new direction of Tupelo. Keep Tupelo Beautiful provides an invaluable service in championing this development approach that calls for the city to grow by becoming more attractive, not just bigger.” As the Creative Commons project continues, Tupelo is using the “Think Green” grant format “to fashion a small neighborhood improvement program of our own,” Cochran reported. “The Neighborhood Grant was created by the City Council to assist neighborhood associations as they work to improve the quality of life in their areas. The associations may use the grants for the purpose of community goodwill, beautification, charity projects for the neighborhood, or social activities.” ■ 2007 Annual Review Keep America Beautiful Connections 20,000 TREES IN 4 HOURS: HOUSTON’S ARBOR DAY The Houston Parks and Recreation Department and the Texas Department of Transportation, in conjunction with Keep Houston Beautiful and Trees for Houston, celebrated Arbor Day 2007 with one of the largest volunteer tree-planting events in Houston’s history. Congressman Ted Poe, who represents Texas’ 2nd congressional district in the United States House of Representatives, and the Texas Department of Transportation, Keep Houston Beautiful, Trees for Houston, the Houston Airport System, Lyondell, Waste Management, The Humble Area Chamber of Commerce and Fluor, came together with more than 1,400 volunteers to transform a neglected local area into an attractive habitat. Congressman Poe envisioned a cleaner, healthier and greener Houston. On January 27, 2007, his vision began to take root. More than 1,400 volunteers transformed the bare ground on the Will Clayton Parkway between Lee Road and Highway 59 to plant 20,000 trees in four hours. This massive effort is part of the Houston Area Freeway Forestation project sponsored by Congressman Poe’s $28.5 million appropriations 44 to beautify Houston-area scenic byways. Funds are being used for erosion prevention and flood control programs for the Houston area. Organizing the largest volunteer tree-planting in Houston’s history took an enormous amount of cooperation and effort amongst many entities. Houston Parks & Recreation Department, the Texas Department of Transportation and the Airport Authority coordinated the placement on the seven esplanades of the five-gallon trees that the volunteers planted. The species included oak, elm, pine, sycamore, sweet gum, wax myrtle and yaupon. In addition, Keep Houston Beautiful, Trees for Houston and The Humble Area Chamber of Commerce recruited volunteers from Boy and Girl Scout troops, high schools, corporations and volunteer organizations. Keep America Beautiful 2007 Annual Review Connections Volunteers were instructed to bring gloves and shovels from home. As back-ups, Parks & Recreation, Trees for Houston and Keep Houston Beautiful pulled extra tools from their warehouses which were on location and available for use. Volunteers parked in designated airport parking lots and were shuttled to their work sites. Professional landscape crews were appointed to each esplanade to give volunteers tree planting instructions. Prior to the work day, Parks and Recreation crews tilled the seven barren esplanades so the soil would be easy for the volunteers to turn. Despite wind and rain, chilly temperatures and mountains of mud, hundreds of volunteers arrived eager and early on Arbor Day morning to help plant an urban forest. 45 Wet but happy, 1,400 volunteers planted 20,000 trees for Keep Houston Beautifulâ€™s 2007 Arbor Day program. (Photos courtesy of Jim Olive, Stockyard Photos) Keep America Beautiful 2007 Annual Review Connections The Arbor Day “Big Dig” became a larger than life recruiting event for nature. There were approximately 37 organizations that took part in this ground-breaking event, providing the equivalent of $105,000 in manpower. Some of the benefits that will be derived from the Will Clayton Reforestation Project on a yearly basis include: • • Removal of an estimated 2,800 pounds (1270 kilograms) of air pollutants (ozone, sulfur dioxide, nitrogen dioxide, and carbon monoxide); and Reduction in lawn-mower emissions estimated at 1,120 pounds (507 kilograms) of air pollutants (non-methane hydrocarbons, oxides of nitrogen, particulate matter and carbon monoxide). Significant Grants Energize KAB Affiliates A variety of partnership grant programs in 2007 enabled Keep America Beautiful affiliates to launch or enhance recycling, beautification and other community improvement initiatives. Waste Management, Inc., North America’s leading provider of comprehensive waste and environmental services, joined forces with Keep America Beautiful to encourage local solutions showcasing environmental stewardship efforts through grants from the Waste Management Charitable Foundation. The Waste Management “Think Green” grants program awarded 18 grants to affiliates totaling $180,000. The Anheuser-Busch Companies, Inc., and Keep America Beautiful established the KAB/ Anheuser-Busch Recycling Grants program to promote sustainable programs and partnerships between KAB affiliates and Anheuser-Busch wholesalers. On behalf of Anheuser-Busch, Keep America Beautiful is distributing a total of $50,000 in grants awarded from the 2007 grant applications to six KAB affiliates—I Love a Clean San Diego, Keep Houston Beautiful, Keep Irving Beautiful, Keep the Midlands Beautiful, Keep Pennsylvania Beautiful and Keep Volusia continued, page 50 46 “As trees grow, they remove CO2 from the atmosphere,” said Victor Cordova, City Forester, Houston Parks and Recreation Department. “A single tree can remove more than a ton of CO2 over its lifetime.” Cordova continued, “That’s just what one tree is capable of doing in its lifetime. When we complete all three phases of this project we’ll have planted 35,000 trees. Just imagine what effect that will make.” ■ Keep America Beautiful 2007 Annual Review Connections Project Profile PepsiCo Volunteers Green-up, Clean Up and Fix-up Las Vegas It’s not often that visitors the City of Las Vegas and Sponsors PepsiCo, Keep America to Las Vegas take time from each of the sites in the Beautiful, Las Vegas Neighborhood their corporate meetings amount of $1,000. NV Services Department and social gatherings to do something positive and “It is truly impressive Location Las Vegas, Nev. lasting for the community. to see PepsiCo and its But when nearly 250 PepsiCo employees gathered employees giving back to a community they serve,” in Las Vegas in November 2007 for a planning consaid Las Vegas Mayor Oscar B. Goodman. “PepsiCo vention, they did just that. and Las Vegas share a common goal of sustainable growth. Leaving things better than when we came The attendees of PepsiCo’s National “GROWcery” is what we all must do to preserve our city and our Meeting wanted to make a positive contribution world for future generations.” to the city’s environment during their two-day company conference, “Performance with Purpose.” After a 12:00 p.m. company pep rally, the 250 To make this employee volunteer activity become a PepsiCo volunteers were bused to five locations to reality, Keep America Beautiful teamed up with the work on projects at Charleston Heights Community Las Vegas Neighborhood Services Department and School, Ronnow Elementary School, Durango Hills PepsiCo to organize five green-up, cleanup and fixYMCA, Rainbow Dreams Academy, and R.E. Tobler up projects. Moreover, PepsiCo provided grants to Elementary School. Keep America Beautiful 47 Annual Review 2007 Annual2007 Review Connections Las Vegas Neighborhood Services Department & Keep America Beautiful R.E. Tobler Elementary School Loweâ€™s and The SherwinWilliams Company Rainbow Dreams Academy PepsiCo volunteers, students, teachers, local officials, and parents Charleston Heights Community School Ronnow Elementary Schools Durango Hills YMCA Keep America Beautiful 2007 Annual Review Connections Project Profile In addition to the PepsiCo volunteers, an additional 250 students, plus teachers, local officials, and many of their parents from the respective schools’ Parent Teacher Associations also pitched in to help improve their local school environments by designing the murals, among other beautification activities. Volunteers were bused to five locations to work on projects at Charleston Heights Community School, Ronnow Elementary School, Durango Hills YMCA, Rainbow Dreams Academy and R.E. Tobler Elementary School. Keep America Beautiful provided on-site logistical support and Lowe’s and Sherwin-Williams donated paint and supplies for the various projects. “PepsiCo knew that this project would be a great team-building experience,” said Victor Melendez, vice president of marketing, sustainability at Pepsi-Cola North America Beverages. “It grew into a gigantic event that really made a difference for the City of Las Vegas and for every one of us involved.” ■ Keep America Beautiful 49 Annual Review 2007 Annual2007 Review Connections Approximately 35 middle school students handed out the recycling bins as part of Keep Gastonia Beautiful’s “Bin Bash,” a KAB/Anheuser-Busch Recycling Grant program. continued from page 50 Beautiful—for projects that will promote recycling, reduce litter, and beautify and improve community environments. Entergy Corp., a utility company headquartered in New Orleans, awarded more than $30,000 in grants to KAB affiliates in 2007 for community improvement and recycling education efforts. Keep Baton Rouge Beautiful, for example, conducted environmental education workshops at a YMCA summer camp using lesson plans from KAB’s “Waste in Place” curriculum. TEAM GREEN of SW Louisiana conducted a “Trash Bash” event in which residents collected 99 tons of debris, hundreds of gallons of paint and oil for recycling, and nearly 400 scrap tires. Keep America Beautiful Entergy’s lead sponsorship of Keep Rockland County Beautiful’s trash barrel public arts project resulted in 200 colorful trash barrels being placed throughout this New York county. Keep Hot Springs Beautiful developed the Cyber Recycler, a robotic tool that is used for school visits to promote the presence of an e-waste trailer that is available to the county for collecting e-waste. Finally, Keep America Beautiful and SherwinWilliams developed a new initiative to help communities kick-start or intensify their local graffiti prevention activities. The 2007 Graffiti Hurts® Grant Program allowed communities to apply for grants of $2,000 to implement this successful program. (See story on page 10). ■ 50 2007 Annual Review Connections Phi Theta Kappa Texas Chapter “Rocks the Green” for International Service Program Phi Theta Kappa, the largest honor society in American higher education, recognizes scholars in two-year colleges and provides opportunities for the development of leadership and service among these outstanding students. Keep America Beautiful’s partnership with Phi Theta Kappa and its 1,200 chapters, now in its second two-year term, continues to grow as part of “Operation Green: Improving Our Communities.” One Phi Theta Kappa chapter—Alpha Zeta Eta Chapter at North Lake College in Irving, Texas—demonstrates how the Operation Green program is building environmental awareness and cleaner communities. The chapter had established a relationship with Keep Irving Beautiful several years before, and started an Environmental Club on their college campus. Yet the chapter was further inspired by the possibility of participation in an initiative on this issue. Vicki Riley, president and Keep America Beautiful Special Events Chair for the chapter, scheduled a meeting with Bob Horton of Keep 51 Members of the Alpha Zeta Eta Chapter at North Lake College in Irving, Texas, participate in a tree planting activity. (Texas photo by Lawrence Jenkins, courtesy of Phi Theta Kappa) Irving Beautiful to discuss the opportunities this would bring to both local organizations. “He had an idea for education and was very excited about the partnership,” Riley said. In addition to the theme of litter prevention, chapter members brought up the drought the City of Irving was experiencing, and how the local problem could have been curtailed somewhat if there had been better water conservation. One way to publicize the issue was to construct a “walking float” for the city’s annual Fourth of July Parade. More than 30 members were involved in construction and walking in the parade, as well as three visiting colleges and three alumni associations from nearby areas: Tarrant County North East, Cedar Valley College, Brookhaven Keep America Beautiful 2007 Annual Review Connections College, Texas A&M Commerce, Texas Alumni Association, and Oklahoma/Arkansas Alumni Association. On the day of the parade, attended by more than 4,500 people, the float walkers distributed 1,000 information bags containing brochures featuring ways to conserve water. The group’s effort was rewarded with first-place recognition for the parade’s Best Non-Commercial Walking Float. At the end of the parade, chapter members conducted an environmental survey in preparation for their annual Trinity Trash Bash, an occasion focused on cleaning up the most deteriorated areas in the city. The chapter also took the opportunity to start a new project the day of the Trash Bash called “The Happy Dumpster Program.” “We went to local businesses and graded their dumpsters and gave them information on how they could take a few simple steps to make the grade on their dumpster better by reducing the cardboard in our landfills,” Riley explained. “They also learned by simply closing the lids to the dumpsters they could reduce a ton of litter in our city.” “I have met people that I am sure I would have never even considered approaching in my life 52 as an ordinary student, but this experience has certainly helped me grow and learn that educating the public on environmental issues is the only way to truly change the way a person treats the waste problems we face in our country today,” Riley said. Another “Rock the Green” chapter project included using a measuring cup for cigarette butts, which chapter members named the “Butt-O-Meter.” The “Butt-O-Meter” not only facilitated cleanup but also provided an accurate measure of the number of butts collected at various locations. The chapter also placed trash collectors, recycling units and anti-litter signs in prominent places on campus. “Participating in Operation Green has taught us that even one person can make a huge impact on the earth,” concluded Riley. “We can maintain quality of life by recycling, caring about storm drains, and making each person accountable for their own trash. “Educating others is the need of today, and it seems that going green is infectious. Once you start, you learn the true difference that you as one person can make.” ■ Keep America Beautiful 2007 Annual Review Commitment and Support Truly effective organizations work collaboratively with others that share aspects of their mission. Keep America Beautifulâ€™s shared commitment from corporate sponsors, foundations and individual donors is our lifeline to building cleaner, greener communities, expanding our program offerings, and continuing to make a meaningful and lasting impact. For more than 50 years, our partners in community improvement have been firmly behind our vision for a better America. Affiliates ALABAMA Keep Alabama Beautiful Hartselle Beautification Association Keep Athens-Limestone Beautiful Keep Auburn Beautiful Keep Birmingham Beautiful Commission Keep Center Point Beautiful Keep Citronelle Beautiful Keep Etowah Beautiful Keep Guntersville Beautiful, Inc. Keep Houston County Beautiful Keep Mobile Beautiful Keep Opelika Beautiful, Inc. Keep Saraland Beautiful Keep The Shoals Beautiful Montgomery Clean City Commission Operation Green Team/Keeping Huntsville Beautiful ARIZONA Arizona Clean and Beautiful Keep Casa Grande Beautiful Keep Phoenix Beautiful Keep Prescott Beautiful Kingman Clean City Commission Scottsdale Pride ARKANSAS Keep Arkansas Beautiful Hot Springs/Garland County Beautification Commission Keep Benton County Beautiful Keep Faulkner County Beautiful Keep Jacksonville Beautiful Keep Little Rock Beautiful Keep Newport Beautiful Keep Sherwood Beautiful Keep Van Buren Beautiful Pine Bluff /Jefferson Co Clean & Beautiful CALIFORNIA Keep California Beautiful I Love A Clean San Diego, Inc. Keep Bakersfield Beautiful Keep Carson Beautiful Keep Downey Beautiful Keep Glendale Beautiful Keep Los Angeles Beautiful Keep North Richmond Beautiful Keep Oakland Beautiful Keep Riverside Clean & Beautiful Looking Good Santa Barbara San Jose Beautiful Seaside Neighborhood Improvement Commission COLORADO Keep Colorado Springs Beautiful, Inc. Keep Denver Beautiful Keep Englewood Beautiful Keep Pueblo Beautiful Assoc. Keep Thornton Beautiful Keep Woodland Park Beautiful CONNECTICUT Keep New Britain Beautiful Keep New Milford Beautiful Keep Stamford Beautiful Knox Parks Foundation DISTRICT OF COLUMBIA Keep Washington D.C. Beautiful Keep America Beautiful 53 2007 Annual Review FLORIDA Broward Beautiful Keep Alachua County Beautiful Keep Brevard Beautiful, Inc. Keep Calhoun County Beautiful, Inc. Keep Charlotte Beautiful, Inc. Keep Citrus County Beautiful, Inc. Keep Clay Beautiful, Inc. Keep Collier Beautiful, Inc. Keep Fort Pierce Beautiful Keep Highlands County Beautiful Keep Hillsborough County Beautiful, Inc. Keep Indian River Beautiful Keep Jacksonville Beautiful Keep Lake Placid Beautiful Keep Lee County Beautiful, Inc. Keep Manatee Beautiful, Inc. Keep Marion Beautiful, Inc. Keep Martin Beautiful Keep Miami Beautiful Keep Miami Gardens Beautiful Keep Nassau Beautiful, Inc. Keep North Miami Beautiful Keep Orlando Beautiful Keep Palm Beach County Beautiful Keep Pasco Beautiful Keep Pinellas Beautiful, Inc. Keep Polk County Beautiful, Inc. Keep Port St. Lucie Beautiful Keep Putnam Beautiful, Inc. Keep Sarasota County Beautiful Keep Tallahassee - Leon County Beautiful Keep Taylor County Beautiful Keep Volusia County Beautiful Keep Wakulla County Beautiful Keep Winter Haven Clean And Beautiful Keep Winter Park Beautiful Lakeland Clean & Beautiful Pensacola-Escambia Clean Community Commission Santa Rosa Clean Community System, Inc. GEORGIA Keep Georgia Beautiful Gwinnett Clean & Beautiful, Inc. Keep Albany-Dougherty Beautiful Keep Alpharetta Beautiful Keep Athens-Clarke County Beautiful Keep Atlanta Beautiful Keep Barrow Beautiful Keep Bartow Beautiful Keep Brunswick Golden Isles Beautiful Keep Bulloch Beautiful Keep Carroll Beautiful Keep Centerville Beautiful Keep Charlton Beautiful Keep Chatsworth-Murray Beautiful Keep Clayton County Beautiful Keep Cobb Beautiful Keep Columbia County Beautiful Keep Columbus Beautiful Commission Keep Conyers-Rockdale Beautiful Keep Covington/Newton Beautiful Keep Crisp Beautiful Keep Dade Beautiful Keep Dalton-Whitfield Beautiful, Inc. Keep Dawson County Beautiful Keep Decatur County Beautiful Keep Dekalb Beautiful, Inc. Keep Douglasville Beautiful Keep Dublin/Laurens Beautiful, Inc. Keep East Point Beautiful Keep Eatonton/Putnam County Beautiful Keep Effingham County Beautiful, Inc. Keep Forsyth County Beautiful Keep Fort Stewart/Hunter Army Airfield Beautiful Keep Grady County Beautiful Keep Habersham County Beautiful Keep Hall Beautiful Keep Henry County Beautiful Keep Jackson County Beautiful Keep Jones Beautiful Commission Keep Liberty County Beautiful Keep Lowndes/Valdosta Beautiful Keep Macon-Bibb Beautiful Commission Keep Madison County Beautiful Keep Marietta Beautiful Keep Milledgeville Beautiful Keep Morgan County Beautiful Keep Nashville Beautiful Keep Newnan Beautiful Keep Oconee County Beautiful Commission Keep Our Mountains Beautiful Keep Paulding County Beautiful Keep Peach County Beautiful Keep Perry Beautiful Keep Pickens Beautiful Keep Pike Beautiful Authority Keep Polk County Beautiful Keep Roberta/Crawford Beautiful Keep Rome/Floyd Beautiful Keep Roswell Beautiful Keep Sandy Springs/North Fulton Beautiful, Inc. Keep Savannah Beautiful Keep Screven Beautiful Keep Smyrna Beautiful Keep South Fulton Beautiful, Inc. Keep Sumter Beautiful Keep Tift Beautiful Keep Toccoa-Stephens County Beautiful Keep America Beautiful 54 2007 Annual Review Keep Troup Beautiful Keep Vienna Beautiful Keep Walton Beautiful Keep Ware County Beautiful Keep Warner Robins Beautiful HAWAII Community Work Day Program/Keep Hawaii Beautiful Keep Hawaii Beautiful Keep North Shore Beautiful Nani ‘O Wai anae KAB Program ILLINOIS Keep Illinois Beautiful Elgin Proud & Beautiful Keep Carbondale Beautiful, Inc. Keep Centralia Beautiful, Clean and Green Keep Chicago Beautiful, Inc. Keep Evanston Beautiful, Inc. Keep Northern Illinois Beautiful Keep Oak Park Beautiful Keep Rock Island Beautiful Keep Salem Beautiful Keep Vermilion County Beautiful Keep West Cook Beautiful Peoria City Beautiful INDIANA Clean City - Marion, Inc. Keep Evansville Beautiful Keep Indianapolis Beautiful Keep Stockwell Beautiful IOWA Keep Iowa Beautiful Keep Council Bluffs Beautiful Keep Linn County Beautiful Keep Scott County Beautiful KANSAS Keep America Beautiful-Topeka/ Shawnee County Keep Dodge City Beautiful Operation Brightside, Inc. (Kansas City) KENTUCKY Kentucky Clean Community Program Brightside (Louisville) Covington Clean City Committee Danville/Boyle County Dept of Solid Waste Harland County Clean Community Assoc., Inc. Keep Pike Beautiful Madison County Clean Community Pride, Inc. (Hopkinsville) LOUISIANA Keep Louisiana Beautiful Keep Abbeville Beautiful Keep Ascension Beautiful Advisory Committee Keep Baton Rouge Beautiful, Inc. Keep Bossier Beautiful Keep Cenla Beautiful Keep Covington Beautiful Keep DeRidder Beautiful Keep DeSoto Parish Beautiful Keep Grambling Beautiful Keep Hammond Beautiful Keep Lafayette Beautiful Keep Leesville Beautiful Keep Lincoln Parish Beautiful Keep Livingston Parish Beautiful Keep Louisiana Beautiful, Inc. Keep Mandeville Beautiful Keep Monroe Beautiful Keep Morehouse Beautiful Keep Morgan City Beautiful Keep Natchitoches Beautiful Keep New Iberia Beautiful Keep New Orleans Beautiful / Imagine It Clean Keep Oakdale Beautiful Keep Ouachita Parish Beautiful Keep Richland Parish Beautiful Keep Slidell Beautiful Keep St. John Beautiful Keep St. Martin Beautiful Keep Terrebonne Beautiful Keep Vinton Beautiful Keep West Monroe Beautiful Shreveport Green TEAM GREEN of Southwest Louisiana MAINE Keep Bangor Beautiful MARYLAND Keep Prince George’s County Beautiful MASSACHUSETTS Keep Chelsea Beautiful Keep Holyoke Beautiful Keep Lowell Beautiful Keep Springfield Beautiful Keep America Beautiful 55 2007 Annual Review MICHIGAN Keep Genesee County Beautiful Keep Saginaw Beautiful MINNESOTA Keep Minneapolis Beautiful MISSISSIPPI Keep Mississippi Beautiful/PAL Harrison County Beautification Commission Keep Clarke County Beautiful Keep Clarksdale Beautiful Keep Cleveland Beautiful Keep Clinton Beautiful Keep Columbus/Lowndes Beautiful Keep Copiah County Beautiful, Inc. Keep Corinth Beautiful Keep Greenville Beautiful Keep Hattiesburg Beautiful, Inc. Keep Horn Lake Beautiful Keep Jackson Beautiful, Inc. Keep Laurel/Jones County Beautiful Keep Leake County Beautiful, Inc. Keep Lincoln County Beautiful Keep Madison Beautiful Keep Meridian/Lauderdale County Beautiful Keep Monroe County Beautiful Keep Morton Beautiful Keep Natchez/Adams County Beautiful Keep New Albany/Union County Beautiful Keep Oxford/Lafayette County Beautiful Keep Pearl Beautiful Keep Pike County Beautiful Keep Simpson County Beautiful, Inc. Keep Tupelo Beautiful Keep Vicksburg Warren Beautiful, Inc. Pascagoula Keep America Beautiful MISSOURI Keep Branson Beautiful Keep Hannibal Beautiful Keep Kansas City Beautiful Keep Southeast Missouri Beautiful Keep St. Joseph Beautiful MONTANA Bright & Beautiful (Billings) NEBRASKA Keep Nebraska Beautiful Grand Island Area Clean Community System Keep Alliance Beautiful Keep Beatrice Beautiful Keep Broken Bow Beautiful, Inc. Keep Chadron Beautiful Keep Columbus Beautiful Keep Creighton Beautiful Keep Fremont Beautiful Keep Keith County Beautiful Keep Kimball Beautiful Keep Lexington Beautiful Keep Lincoln & Lancaster County Beautiful Keep Loup Basin Beautiful Keep Norfolk Beautiful Keep North Platte/Lincoln County Beautiful Keep Northeast Nebraska Beautiful Keep Omaha Beautiful, Inc. Keep Rushville Beautiful Keep Schuyler Beautiful Keep Scottsbluff-Gering Beautiful Keep Sidney Beautiful Plattsmouth Community Improvement Council NEVADA Keep Truckee Meadows Beautiful NEW JERSEY Keep Irvington Beautiful Keep Mercer Beautiful (Trenton) Morristown Clean Communities Committee NEW MEXICO New Mexico Clean & Beautiful Artesia Clean and Beautiful Bloomfield Pride Commission Farmington Clean & Beautiful Hobbs Beautiful Keep Alamogordo Beautiful Keep Albuquerque Beautiful Keep Bosque Farms Beautiful Keep Carlsbad Beautiful Keep Clovis Beautiful Keep Do単a Ana County Beautiful Keep Hatch Beautiful, Inc. Keep Las Cruces Beautiful Keep Las Vegas Beautiful Keep Lovington Beautiful Keep Luna County Beautiful Keep Rio Rancho Beautiful Keep Roswell Beautiful Keep Ruidoso Beautiful Keep Ruidoso Downs Beautiful Keep Santa Fe Beautiful Keep Tucumcari Beautiful Tierra Bonita of Valencia County Keep America Beautiful 56 2007 Annual Review NEW YORK Glen Cove Beautification Commission Keep Albany Beautiful Keep Brookhaven Beautiful (Farmingville) Keep Islip Clean, Inc. Keep New York City Beautiful Keep Rockland Beautiful, Inc. Keep Western New York Beautiful Rome Clean & Green NORTH CAROLINA North Carolina Keep America Beautiful Craven County Clean Sweep Davie County Keep America Beautiful Duplin County Keep America Beautiful Greensboro Beautiful, Inc. High Point Keep America Beautiful Keep America Beautiful of Nash/Edgecombe Co. Keep America Beautiful of New Hanover County Keep Belmont Beautiful Keep Bladen Beautiful Keep Brunswick County Beautiful Keep Catawba County Beautiful Keep Charlotte Beautiful Keep Durham Beautiful Keep Franklin County Beautiful Keep Gastonia Beautiful Keep Greenville Beautiful Keep Iredell Clean/KAB Keep Kings Mountain Beautiful Keep Laurinburg/Scotland County Beautiful Keep McDowell Beautiful, Inc. Keep Mecklenburg Beautiful Keep Moore County Beautiful, Inc. Keep Onslow Beautiful Keep Pasquotank Beautiful Committee Keep Richmond County Beautiful Keep Shelby Beautiful Keep Wilkes County Beautiful Keep Wilson County Beautiful Keep Winston-Salem Beautiful, Inc. Quality Forward/KAB Asheville-Buncombe County Wake County Keep America Beautiful OHIO Keep Ohio Beautiful City of Cuyahoga Falls, Litter Prevention & Recycling City of Newark Litter Prevention & Recycling Defiance County Environmental Services/KAB Erie County Waste Reduction Program Fulton County Keep America Beautiful Program Geneva Clean & Green Hancock County SWMD Environmental Services Keep Akron Beautiful Keep Allen County Beautiful Keep Alliance Beautiful Keep Belmont County Beautiful Keep Cincinnati Beautiful, Inc. Keep Clark County Beautiful Keep Columbus Beautiful Keep Delaware County Beautiful Keep Gahanna Beautiful Keep Grove City Beautiful Keep Hardin County Beautiful Keep Jefferson County Beautiful Keep Lake Milton Clean & Beautiful, Inc. Keep Lakewood Beautiful Keep Logan County Beautiful Keep Mentor Beautiful Keep Middletown Beautiful, Inc Keep Perrysburg Beautiful Keep Summit County Beautiful Keep The Mahoning Valley Beautiful, Inc. Keep Toledo/Lucas County Beautiful, Inc. Keep Wickliffe Beautiful Lorain County Beautiful Montgomery County Solid Waste Services Stow Recycling & Litter Prevention Programs Youngstown Litter Control & Recycling OKLAHOMA Keep Oklahoma Beautiful Ardmore Beautification Council, Inc. Keep Cherokee County Clean Oklahoma City Beautiful, Inc. PENNSYLVANIA Keep Pennsylvania Beautiful Keep Allentown Beautiful Keep Harrisburg Beautiful Keep Lancaster County Beautiful Keep Pennsylvania Beautiful, Central Keep Pennsylvania Beautiful, Northern Keep Pennsylvania Beautiful, Southeast Keep Pennsylvania Beautiful, Southwest Keep Philadelphia Beautiful Keep York Beautiful Reading Beautification, Inc. RHODE ISLAND Keep Blackstone Valley Beautiful Keep America Beautiful 57 2007 Annual Review SOUTH CAROLINA Keep South Carolina Beautiful Keep America Beautiful of Anderson County Keep Beaufort County Beautiful Keep Charleston Beautiful Keep Clemson Beautiful Keep Colleton County Beautiful Keep Darlington County Beautiful Keep Dillon County Beautiful Keep Dorchester County Beautiful Keep Edisto Beautiful Keep Fairfield Beautiful Keep Florence Beautiful Keep Georgetown Beautiful Keep Greenville County Beautiful Keep Greenwood Beautiful Keep Horry County Beautiful Keep Jasper Beautiful Keep the Midlands Beautiful Keep North Charleston Beautiful Keep North Myrtle Beach Beautiful Keep Oconee Beautiful Association Keep Williamsburg Beautiful Kershaw County Clean Community Commission Orangeburg County Keep America Beautiful, Inc. Rock Hill Clean and Green Sumter County Keep America Beautiful SOUTH DAKOTA Keep Hot Springs Beautiful Keep Yankton Beautiful, Inc. TENNESSEE Keep Tennessee Beautiful Cleveland/Bradley KAB SYSTEM, Inc. Keep Anderson County Beautiful Keep Blount Beautiful Keep Bristol Beautiful Keep Cocke County Beautiful Keep Coffee County Beautiful Keep Fayetteville/Lincoln County Beautiful Keep Gallatin Beautiful Keep Greene Beautiful Keep Jackson Beautiful Keep Kingsport Beautiful Keep Knoxville Beautiful, Inc. Keep Maury Beautiful Keep McMinn Beautiful Keep Roane Beautiful, Inc. Keep Sevier Beautiful Keep Tipton County Beautiful Keep Union County Beautiful Keep Washington County Beautiful Keep Williamson Beautiful Memphis City Beautiful Commission Metro Beautification & Environmental Commission Monroe County Beautiful, Inc. Morristown/Hamblen Keep America Beautiful System Scenic Cities Beautiful Cmsn./ Chattanooga KAB TEXAS Keep Texas Beautiful Angelina Beautiful/Clean, Inc. Clean Galveston, Inc. Harlingen Proud, Inc. Keep Abilene Beautiful Keep Allen Beautiful Keep Alvin Beautiful Keep Angleton Beautiful Keep Athens Beautiful Keep Austin Beautiful, Inc. Keep Beaumont Beautiful Keep Big Lake Beautiful Keep Boerne Beautiful Keep Brazos Beautiful, Inc. Keep Brownsville Beautiful Keep Brownwood Beautiful Keep Burleson Beautiful Keep Cedar Hill Beautiful Keep Clute Beautiful Keep Colleyville Beautiful Keep Coppell Beautiful Keep Copperas Cove Beautiful Keep Dallas Beautiful, Inc Keep Denison Beautiful Keep Denton Beautiful, Inc. Keep Dickinson Beautiful Keep El Paso Beautiful, Inc. Keep Fort Worth Beautiful Keep Garland Beautiful Keep Grand Prairie Beautiful Keep Grapevine Beautiful Keep Greenville Beautiful Keep Haltom City Beautiful Keep Houston Beautiful Keep Huntsville Beautiful Keep Irving Beautiful Keep Katy Beautiful Keep Kingwood Beautiful Keep Lake Jackson Beautiful Keep Laredo Beautiful Keep Lewisville Beautiful Keep Longview Beautiful Keep Lubbock Beautiful, Inc. Keep McAllen Beautiful, Inc. Keep McLennan County Beautiful, Inc. Keep Mesquite Beautiful, Inc. Keep America Beautiful 58 2007 Annual Review Keep Midland Beautiful Keep Muenster Beautiful Keep Nacogdoches Beautiful Keep North Richland Hills Beautiful Keep Odessa Beautiful Keep Pampa Beautiful Keep Pearland Beautiful Keep Plano Beautiful Keep Port Aransas Beautiful, Inc. Keep Richland Hills Beautiful Keep Richwood Beautiful Keep Rosenberg Beautiful Keep Rowlett Beautiful Keep San Antonio Beautiful Keep Sanger Beautiful Keep Sherman Beautiful Keep Southlake Beautiful Keep Sugar Land Beautiful Keep Temple Beautiful Keep Tyler Beautiful Keep Van Alstyne Beautiful Keep Waco Beautiful, Inc. Keep White Deer Beautiful Keep Whitehouse Beautiful Texarkana Clean Community Commission, Inc. Wichita Falls Clean County UTAH Keep Dixie Beautiful VIRGINIA Keep Virginia Beautiful, Inc. City of Chesapeake Clean Community Committee of Gloucester County Hampton Clean City Commission Hopewell Clean City Commission Keep Buchanan County Beautiful Keep Norfolk Beautiful Keep Petersburg Beautiful Committee Keep Southwest Virginia Beautiful Keep Suffolk Beautiful Keep Wise County Beautiful Newport News Public Works Recycling Portsmouth Clean Community Commission Prince William Clean Community Council Richmond Clean City Commission WEST VIRGINIA Keep West Virginia Beautiful Keep Fayetteville Beautiful Keep Morgantown Beautiful Keep New Cumberland Beautiful Make It Shine Keep Upshur County Beautiful Make It Shine WISCONSIN Keep Greater Milwaukee Beautiful, Inc. WYOMING Keep Casper Beautiful INTERNATIONAL and PUERTO RICO Bahamas National Pride Association Conserva el Encanto (Puerto Rico) Keep Abaco Beautiful Keep Bermuda Beautiful Keep Grand Bahama Island Beautiful Keep The Bahamas Beautiful (Abaco, Bahamas) St. Johns Clean And Beautiful (Newfoundland, Canada) Take Pride Winnipeg! (Winnipeg, Canada) The Keep Durban Beautiful Association (South Africa) Keep America Beautiful 59 2007 Annual Review Sponsorships & Special Initiatives Keep America Beautiful gratefully acknowledges the following companies and organizations whose special grants and sponsorships significantly advanced our mission in 2007. Keep America Beautiful’s Great American Cleanup™ The Great American Cleanup, the nation’s largest community improvement program, celebrated its 22nd anniversary in 2007 by mobilizing 2.8 million volunteers/attendees in more than 17,000 communities participating in more than 30,000 events. For the fifth consecutive year, President George W. Bush served as Honorary Chair of the Great American Cleanup. In 2007, Mrs. Laura Bush joined him as an Honorary Chair for the third year. National Sponsors • American Honda Motor Company, Inc. • Firestone Complete Auto Care™ and Tires Plus™ • GLAD ForceFlex® Trash Bags from The Glad Products Company • Pepsi-Cola Company • Sam’s Club® • The Scotts Miracle-Gro Company • Sparkle® Paper Towels from Georgia-Pacific • Sprint Foundation • Troy-Bilt® • Waste Management, Inc. • Wm. Wrigley Jr. Company Educational Partners • Rubber Manufacturers Association • ReCellular Cigarette Litter Prevention Program Philip Morris USA, an Altria Company Thanks to continuing support from Philip Morris USA (PM USA), an Altria Company, Keep America Beautiful was able to offer grant funding to communities working on cigarette litter prevention. This resulted in over 80 implementations of the Cigarette Litter Prevention Program (CLPP) across the country. In 2007, the CLPP has expanded to a number of alternative venues including parks, beaches, recreation areas, and roadway/ highway rest areas. Preliminary reports demonstrated substantial reductions in cigarette litter. For more information about the program and how to prevent cigarette butt litter, please visit www.preventcigarettelitter.org. In addition to the support for the CLPP, PM USA funding is enabling KAB to broaden public awareness for its mission and programs, and to conduct national research on litter and littering behavior. efforts in their communities. The poster features valuable lessons that help students become more aware of the negative effects of graffiti and how it can be prevented. In addition, the City of Deming (N.M.) Police Department and YMCA of Riverside (Calif.) City & County were awarded $2,000 graffiti prevention grants as the recipients of the 2007 Graffiti Hurts® National Grant Program. The grants were awarded to entities in communities with populations over 300,000 and less than 300,000 in an effort to enhance their local graffiti prevention activities. “Cans for Cash: City Recycling Challenge” Novelis, Inc., U.S. Conference of Mayors Keep America Beautiful teamed up with the U.S. Conference of Mayors and Novelis for the “Cans for Cash: City Recycling Challenge.” Citizens from more than 50 cities collected more than 5.6 million pounds aluminum beverage cans in 2007, the equivalent of 191.3 million used beverage cans. "Building a sustainable environment for your community" was the theme of the 2007 Cans for Cash: City Recycling Challenge campaign. Four $2,500 awards were granted to KAB affiliates that collect the most aluminum cans in different categories. Graffiti Hurts® Krylon Products Group of The Sherwin-Williams Company Keep America Beautiful unveiled another educational resource, the Graffiti Hurts® poster, in an effort to help students and adults advance graffiti prevention Keep America Beautiful 60 2007 Annual Review Telephone Book Recycling AT&T Real Yellow Pages Recycling old phone books is a positive way to keep unnecessary paper out of landfills. AT&T Real Yellow Pages and KAB will seek to increase opportunities for businesses and consumers to recycle telephone directories, help the environment, and increase the number of directory recycling events in the nine-state AT&T Southeast service region. Clean Sweep U.S.A. Office Depot Foundation Office Depot expanded its commitment with Keep America Beautiful to help develop KAB’s Web-based educational resources for grades 4-8. The grant will allow KAB to develop Clean Sweep U.S.A. into a Web-based town where students will be able to link to new lessons about litter prevention and beautification, in addition to the material about waste reduction already on the site. The revamped Web site will be marketed through the Star Teacher Newsletter, Office Depot’s employees, and the Environmental Coalition Group. “Think Green” Community Improvement Grants Waste Management, Inc. In an effort to create cleaner, greener communities, Waste Management, Inc. provided 18 community improvement grants in 2007 to organizations within Keep America Beautiful’s national network for a wide variety of stewardship, community outreach and educational projects. Winning proposals included programs to tackle electronics recycling, provide hands-on environmental education, conduct tree plantings and beautification efforts, and develop recycling events. The grants program was renewed for 2008 after 15 grant programs were put into effect during the previous program period. KAB/Anheuser-Busch Environmental Grants Anheuser-Busch Companies, Inc. Anheuser-Busch and Keep America Beautiful believe that partnerships are the most effective way to address community litter and recycling issues. The new 2007 grant program helped to establish sustainable programs and partnerships between KAB affiliates and Anheuser-Busch wholesalers. AnheuserBusch distributed grants up to $10,000 each with a total of $50,000 for projects that will promote recycling, reduce litter, and beautify and improve community environments. “Wipe Out Wireless Waste” Sprint Foundation, ReCellular The Sprint Foundation and ReCellular teamed up with Keep America Beautiful to “Wipe Out Wireless Waste,” which is promoting wireless phone recycling in communities across the country. Participating KAB affiliates will collect proceeds from their collection efforts and have a chance to receive a special perfor- mance award of up to $5,000 to be used for local mission-consistent activities. The “Cell Phone Round-Up,” organized by the Sprint Foundation and ReCellular as a special cell phone recycling promotion taking place during the month of November 2007, was another highlight of the Wipe Out Wireless Waste campaign. Entergy Affiliate Grants Entergy Corporation Grants totaling more than $30,000 were awarded to nine KAB affiliates for projects ranging from litter prevention and recycling education efforts to volunteer community cleanup programs. The partnership was formed in an effort to leverage the organizations’ shared goals, thus enabling Keep America Beautiful to connect Entergy employees to approximately 25 KAB local affiliates with an emphasis on broadening local environmental stewardship programs. “Operation Green: Improving Communities” Phi Theta Kappa Keep America Beautiful and Phi Theta Kappa, the largest honor society in American higher education, entered into a two-year partnership for “Operation Green: Improving Our Communities,” the International Service Program for Phi Theta Kappa’s 1,200 chapters. Phi Theta Kappa, which is recognized as the official honor society for two-year colleges, conducts an International Service Program on a biennial basis. Keep America Beautiful 61 2007 Annual Review Keep America Beautiful, as the 2006/2007 nonprofit partner, is engaging Phi Theta Kappa members in a variety of education/awareness, recycling, beautification and clean community programs. Phi Theta Kappa renewed the relationship with KAB for 2008/2009, only the second time Phi Theta Kappa has renewed its partnership for the international service program. KAB Man In the spring of 2007, Keep America Beautiful launched KAB Man, a Webbased PSA program at kabman.org. KAB Man is a superhero guaranteed to “stop litter in its tracks.” The campaign has “taken flight” with KAB Man showing us how to live green and keep things clean. In addition, KAB Man has a MySpace page and a, online store, where friends of KAB Man can purchase mugs, t-shirts, and more, with proceeds going to Keep America Beautiful. 2007 National Conference Hundreds of participants gathered in Washington, D.C., in December 2007 for KAB’s premier, annual forum, which offers training, guidance and professional development for Keep America Beautiful’s community leaders. Keep America Beautiful affiliates heard from a variety of prominent speakers including Dan Burden, the director of Walkable Communities, and Harvard Professor Felton Earls. The theme of the conference “Green: The New Red, White & Blue”—focused on bringing global issues and trends to the local level with sessions featuring “Green City” strategies, walkable “green” communities, waterbased litter prevention, and how to gain local attention about global issues. Leadership Sponsors • Anheuser-Busch Companies, Inc. • Philip Morris USA, an Altria Company Educational Sponsors • The Coca-Cola Company • Mrs. Louise N. Godwin Environmental Sponsors • AbitibiBowater • American Chemistry Council • American Forest & Paper Association • America Honda Motor Company, Inc. • Illinois Tool Works Inc. • Office Depot • Owens-Illinois • Steel Recycling Institute • Target Corporation Training Sponsors • BASF Corporation • Keep Prince George’s County (Md.) Beautiful In-Kind Sponsor • Target Marketing 2007 Midyear Affiliates Forum More than 200 Keep America Beautiful affiliate leaders convened at the Peabody Hotel in Memphis for the annual Midyear Affiliates Forum. The conference featured a keynote address by the Honorable Larry E. Potter, presiding judge of the Memphis/Shelby County, Tenn., Environmental Court, who shared emerging trends in environmental courts and enforcement. The 2007 conference also focused on an array of topics including the impact of greening on America, nonprofit fundraising, neighborhood revitalization, and graffiti prevention and abatement; among others. Educational Sponsor • Novelis, Inc. Environmental Sponsor • American Forest & Paper Association Training Sponsor • Cummins Filtration Keep America Beautiful 62 2007 Annual Review Corporate and Foundation Partners Social Responsibility Partners ($500,000 and above) PepsiCo, Inc. Philip Morris USA, an Altria Company Waste Management, Inc. Community Improvement Partners ($200,000 - $499,999) The Clorox Company The Sprint Foundation Wal-Mart Stores, Inc./Sam’s Club Foundation Wm. Wrigley Jr. Company Educational Partners ($100,000 - $199,999) American Honda Motor Co., Inc. Anheuser-Busch Companies, Inc. BFS Retail & Commercial Operations, LLC Georgia-Pacific The Scotts Miracle-Gro Company Troy-Bilt® UPS Program Partners ($50,000 - $99,999) The Coca-Cola Company Illinois Tool Works Inc. The Sherwin-Williams Company Environmental Partners ($25,000 - $49,999) AT&T Accenture The Bank of New York Mellon Corporation BNSF Railway Corporation The Dow Chemical Company Jochum Moll Foundation Johnson & Johnson McDonald's Corporation Novelis, Inc. Office Depot Foundation Volunteer Partners ($10,000 - $24,999) American Chemistry Council American Forest & Paper Association American Iron & Steel Institute Ball Corporation BBDO Worldwide Honeywell Aerospace-SAP Mack Trucks, Inc. Motorola, Inc. Owens-Illinois, Inc. Pactiv Corporation Rumpke Consolidated Companies Inc. Shell Oil Company Staples Steel Recycling Institute Partners ($5,000 - $9,999) Abitibi-Consolidated Sales Corp. Amcor Pet Packaging American Beverage Association Best Buy Co., Inc. Caterpillar Inc. Coca-Cola Enterprises, Inc. Dart Container Corporation The Dart Foundation Dixie-Narco, Inc. Dr Pepper/Seven Up, Inc. Jane Henson Foundation Mangan Holcomb Partners Mississippi Power Company Spear USA Target Corporation Supporters (Less than $5,000) Argonaut Group, Inc. BASF Corporation The Boeing Company Cape Vincent Improvement League Cummins Filtration Cummins, Inc. Dolco Packaging Corporation Griffin & Associates, Inc. GPM, Inc. Goudy Honda Grocery Manufacturers of America, Inc. Houston Distributing Co., Inc. H&R Block The J.M. Smucker Company Keep Prince George’s County Beautiful Marriott International, Inc. The Martin Agency Maryland Environmental Service Maier, Markey & Menashi LLP Merchants Distributors, Inc. YKK Corporation of America Keep America Beautiful 63 2007 Annual Review Keep America Beautiful Board Of Directors CLASS OF 2007 *Mr. Barry H. Caldwell (Chairman) Senior Vice President Government Affairs & Corporate Communications Waste Management, Inc. Mr. John J. Castellani President The Business Roundtable Ms. Carolyn Crayton Executive Director Keep Macon-Bibb Beautiful Commission *Mr. G. Raymond Empson President Keep America Beautiful Mr. Jeffrey R. Foote Director Environment & Water Resources Department The Coca-Cola Company *Mr. Timothy J. Gardner Group President ITW *Mr. Richard D. Hofmann Ms. Beth Springer Group Vice President The Clorox Company Keep America Beautiful Ms. Connie C. Wiggins Executive Director Gwinnett Clean & Beautiful, Inc. CLASS OF 2008 Mr. Michael C. Burandt Executive VicePresident North American Consumer Products Georgia-Pacific *Mr. Eric Harkna Senior Vice President BBDO Worldwide Mr. William M. Heenan, Jr. President Steel Recycling Institute Mr. Robert L. Langert Senior Director, Social Responsibility McDonaldâ€™s Corporation Mr. Joseph Lobato Executive Director New Mexico Clean & Beautiful Mr. John Rosenow President The National Arbor Day Foundation Mr. Harvey P. Sass President & General Manager Diversified Brands Division The Sherwin-Williams Company *Mr. Thomas H. Tamoney, Jr. (KAB Secretary) Vice President, Deputy General Counsel & Assistant Secretary PepsiCo Inc. *Ms. Tina A. Walls Senior Vice President External Affairs Philip Morris USA, an Altria Company Mr. Richard C. Webel Chairman Environmental News Network, Inc. CLASS OF 2009 Ms. Martha F. Brooks President and COO Novelis Corporation Ms. Sherrie Cochran Environmental Coordinator Keep Tupelo Beautiful, MS *Ms. Lise Herren Executive Vice President & COO Anheuser-Busch Packaging Group Mr. Stan Rosenbaum (KAB Treasurer) Executive Vice President Chief Financial Officer and Treasurer Bioscrip *Mr. Thomas H. Rowland Mr. Howard Ungerleider Commercial Vice President Plastics, North America The Dow Chemical Company 64 2007 Annual Review Directors Emeritus Stephen K. Lambright A. Maurice Myers Officers Barry H. Caldwell Chairman of the Board G. Raymond Empson President (outgoing 2007) Matthew M. McKenna President & CEO (incoming 2008) Stanley G. Rosenbaum Treasurer Thomas H. Tamoney, Jr. Secretary Gail Cunningham Senior Vice President, Keep America Beautiful Managing Director, Great American Cleanup™ Rebecca Lyons Senior Vice President, Training and Affiliate Services Susanne Woods Senior Vice President, Environmental Programming Heather Dennis Link Vice President, Development Robert Wallace Vice President, Communications * Members of the Executive Committee Keep America Beautiful Staff Directory OFFICE OF THE PRESIDENT Matthew M. McKenna President & CEO Donna DeVito Office Manager and Assistant to the President & CEO firstname.lastname@example.org TRAINING AND AFFILIATE SERVICES Rebecca Lyons Senior Vice President, Training & Affiliate Services email@example.com Sue Smith Director, Education & Training firstname.lastname@example.org Cecile Carson Director, Affiliate Certifications email@example.com April Buther Wennerstrom Director, Affiliate Services firstname.lastname@example.org Grace Keegan Massinello Manager, Affiliate Communications email@example.com Jude Austin Mailroom Supervisor firstname.lastname@example.org COMMUNICATIONS AND MEDIA Robert Wallace Vice President, Communications email@example.com 65 Larry Kaufman Manager, Communications firstname.lastname@example.org DEVELOPMENT AND CORPORATE PROGRAMS Susanne Woods Senior Vice President, Environmental Programming email@example.com Lynne Brooks Director, Development firstname.lastname@example.org Meredith Lynch Associate Director, Development email@example.com Carrie Gallagher Program Director, Cigarette Litter Prevention Program firstname.lastname@example.org Bronwen Evans Program Manager, Litter email@example.com GREAT AMERICAN CLEANUP™ Gail Cunningham Senior Vice President, Keep America Beautiful Managing Director, Great American Cleanup™ firstname.lastname@example.org Jason Smith Director, Program Development email@example.com Dorothy Fabiano Event Coordinator firstname.lastname@example.org 2007 Annual Review Keep America Beautiful Design: Taylor Design Printing: Allegra Print and Imaging Paper: Mowhawk Options, 100% post-consumer content. This review was printed using soy-based inks. Giving To Keep America Beautiful Keep America Beautiful is committed to educating and involving individuals in productive solutions that care for a community’s environment. Whether supported through an outright gift or a life-income gift, all Keep America Beautiful programs and services are made possible through the generosity and commitment of organizations and individuals. You can also find out more information about Keep America Beautiful and the services and programs it provides by visiting its Web site at www.kab.org. If you would like to make a gift by using your credit card, make a gift of securities, receive information about Keep America Beautiful’s Planned Giving Program, or become a corporate supporter, please contact: Keep America Beautiful Development Office Keep America Beautiful, Inc. 1010 Washington Boulevard, Stamford, CT 06901 Attn: Development Office. Telephone: (203) 323-8987, ext. 845 Eco-Audit The following environmental benefits were calculated by Mohawk Paper, based on the amount of recycled paper ordered for this project: 2,837 total pounds of paper, 100% post-consumer content, manufactured with wind power. 27.24 trees were preserved for the future 1,280 lbs. of solid waste was not generated 2,520 lbs. net greenhouse gases were prevented 78.64 lbs. of water-born waste was not created 19,291,600 BTU’s of energy was not consumed 11,569 gallons of wastewater flow was saved K eep A m er ic a Beau t ifu l, In c. | 2007 a nnua l re vie w Keep America Beautiful, Inc., 1010 Washington Blvd, Stamford, Ct 06901 Phone: (203) 323-8987 | Fax: (203) 325-9199 | Email: email@example.com | Web site: www.kab.org