KASHISH 2022 Social Media Analytics | Period: March 15 – June 15, 2022
QUICK SNAPSHOT FACEBOOK: • Reached out to 64K+ people across India, USA, Canada and Pakistan • Saw maximum Link Clicks meaning ‘Call To Actions’ were executed by the audience as intended. Paid promotions worked to give an impetus for Online Festival – received the highest reach of 1.3K in a single day. TWITTER: • Total: 117K impressions (organic) • Profile Visits: 40,788 • Avg. Engagement: 2.1% • Avg. impressions per day: 3.1K Received more than 2,000 mentions for @kashishMIQFF, averaging at 22 mentions per day INSTAGRAM: • Impressions: 400K+ (organic) • Website clicks: 1.05K+ • Total Post Interactions: 9.7K+ We reached out to 45K+ audience that is not following @kashishfilmfest
Crossed 4.5k followers – organically!
How Well Did We Reach Out? • • •
New Facebook Page Likes: 147 (an increase by 145% as compared to previous quarter) Total reach: 64,469 (an increase by 743% as compared to previous quarter) Highest reach: 13058 ( June 11, 2022 – paid promotion for online festival)
•
Page Visits: 1,841 ( an increase by 410% as compared to previous quarter)
F A C E B O O K
Whom did we reach out to? Country
People Reached
City
People Reached
India
29552
Mumbai
5783
USA
19009
Kolkatta
2160
Thailand
3983
Delhi
2004
Canada
3271
Bangalore
1809
Pakistan
1270
Pune
784
Audience Distribution Female
35% 30% 25% 20% 15% 10% 5% 0%
Male
34% 25%
10% 3% 18-24
25-34
Total Distribution
10% 5%
35-44
2%
5%
45-54
Female
23.6%
Male
76.4%
Our major audience comprised of Males in the age group of 25-34 years.
ENGAGEMENT • • • • •
Total engagement: 1556 Total Reactions: 453 Total Comments: 75 Total Shares: 98 Total Link Clicks: 917
Avg. Daily Engagement
Reactions
30%
Comments Shares
59% Link clicks was the maximum form of engagement indicating ‘Call To Actions’ were performed by the audience
5% 6%
Other
Top Performing Posts
This post reached 777% more people (1,850 people) than your average reach per post on Facebook.
This post received 4,400% more reactions (45 reactions) than your other post on Facebook.
This post received 25 comments compared to your other posts on Facebook.
What works the best? Post Performance 200 150
Video
100
Photo
50
Link Shared Video
0 Reach
Reaction
Post Clicks
Visuals work the most. Overall, videos work the best and so do shared videos.
How Well Did We Reach Out? •
Increase in new followers: 69
•
Total impressions: 117.0K
•
Avg. per day impressions: 1.3K
•
Total Profile Visit: 40.7K
•
Total mentions received: 2.1K
T W I T T E R
ENGAGEMENT • • • • •
Total engagement: 1,051 Total link clicks: 190 Total Retweets: 239 Total Likes: 594 Total Replies: 28
Avg. Daily Engagement
14%
22%
Retweets Likes
14%
Comments
50% Avg. Daily Engagement :
Retweets : 3 | Likes: 7| Link Clicks: 2 | Replies: 1
Replies
Top Tweets
Total engagements
30
Total engagements
73
Total engagements
189
Impressions
1,642
Impressions
10,165
Impressions
31,330
Retweets
7
Retweets
6
Retweets
14
Likes
7
Likes
6
Likes
86
Media engagement
7
Media Engagement
29
Replies
5
Top Mention
Earned Engagement: 145K Earned Engagement: 30
Earned Engagement: 2590
How Well Did We Reach Out? • • • • • • •
Increase in new followers: 1150 Total impressions: 402,810 (an increase of 150% from previous year) Total reach: 48,597 Website clicks: 1052 (an increase of 175% from previous year) Total engagement: 13,284 Total Profile visit: 15549 (an increase of 279% from previous year) Total Post Interactions : 9765 [ Likes: 7879 | Comments: 266 | Saves: 363 | Shares: 556]
I N S T A G R A M
Whom did we reach out to?
We reached more than 45K non-following accounts
How well did our content reach? Type of content
Accounts Reached
Posts
28.1K
Reels
20.1K
Videos
14.3K
Stories
3,324
Top Performing Posts
This post reached 586% more people (4,219 people) than your average reach per post on Instagram.
This post received 224 likes
This post received 2300% more comments (24 comments) compared to your other posts on Instagram.
Reel-ing it in! Throwback – Celebrity Byte
Reach: 3,893 Likes: 197 Comments: 10
Run up to the Festival
Reach: 3,345 Likes: 216 Comments: 20
Throwback – Celebrity Byte
Reach: 6,002 Likes: 291 Comments: 1
Best of KASHISH Promo
Reach: 3,182 Likes: 112 Comments: 3
Reel-ing it in! Event Wrap up - Volunteers
Reach: 1,946 Likes: 167 Comments: 5
In all, we received 29.9K+ plays | 44 comments | 1.62K Likes Host Interaction
Reach: 3,067 Likes: 190 Comments: 2
Press Conference
Reach: 4,702 Likes: 281 Comments: 1
Throwback – Celebrity Byte
Reach: 3,428 Likes: 175 Comments: 2
Instagram Stories We reached out to 3.4K+ accounts with our Instagram stories With 630 stories shared during this period; on an average we received about 500 views per Instastory with 105 replies and 175 story shares in total. During the festival days, on an average we had 55-60 user generated content per day via stories.
QUICK SUMMARY •
Across the 3 platforms we received 5,81,469 impressions
• Our audience composed of : Location: 85% India | 15% Global Age: 25- 34, males was the largest target group.
Analysis carried out by the insights as provided by each platform
•
Celebrity posts / tweets / reels received maximum traction – Badhaai Do cast, SheerQorma, Swara Bhaskar, Arjun Kapoor, Shalmali except for Facebook, that had more interactions on the Film Schedule / Festival Announcement.
•
Instagram was the HERO platform out of the 3 – with maximum impressions, reach and content interaction!
•
Across 3 platforms, video content works the best having higher reach, and interaction
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