KASHISH 2023
SOCIAL MEDIA STATS
April 1 – June 30, 2023
www.digitalfix.in Report Compiled using: Analytics by individual platforms
INSTAGRAM @kashishfilmfest
INSTAGRAM INSIGHTS
• Total Impressions: 507,797
• Total accounts reached: 102,294
• Accounts Engaged: 19,945
• Increase in followers: 1288
• Follower : Non-Follower:: 3051 : 99231
• Total Profile Activity: 26,537
• Profile Visits: 24,009
• External Link Taps: 2,305
Account Reach Followers Non Followers
INSTAGRAM INSIGHTS
Country Reach India 83.1% USA 3.1% Singapore 2% United Kingdom 1.5% Cities Reach Mumbai 15.7% Delhi 7.9% Bangalore 3.8% Kolkata 2.8% Age Group Reach 25-34 40.7% 18-24 32.2% 35-44 16.3% 45-54 5.6% Gender Reach Men 55.8% Women 44.1%
Content Type Reach Posts 56.9K Reels 50.9K Videos 6008 Stories 3684 Total Posts: 192 | Total Stories: 563 | Total Reels: 43 | Total Videos: 9 | Total Live Videos: 10 ENGAGEMENT BASIS Content Type Reach Reels 17K Posts 4757 Videos 752 Stories 137 REACH BASIS
INSTAGRAM INSIGHTS
Posts Interactions: 15,541 Likes 12625 Comments 481 Saves 538 Shares 1193 Reels Interactions: 20,129 Likes 19269 Comments 224 Saves 136 Shares 500 Video Interactions: 1,551 Likes 1416 Comments 20 Saves 35 Shares 80 Story Interactions: 371 Replies 108 Shares 263
INSTAGRAM INSIGHTS
Accounts Reached Accounts Engaged
INSTAGRAM INSIGHTS
Accounts Reached Accounts Engaged
INSTAGRAM INSIGHTS
INSTAGRAM INSIGHTS
INSTAGRAM INSIGHTS
INSTAGRAM INSIGHTS
INSTAGRAM INSIGHTS
Followers: 2.1M
Followers: 480K
INSTAGRAM INSIGHTS
Followers: 59.1K
INSTAGRAM INSIGHTS
TWITTER @KASHISHMIQFF
• Total Impressions: 111,298
• Impressions during festival days: 35,982
TWITTER INSIGHTS
• Avg. per day impressions: 1,238 K
• Avg. per day impressions: 2,003 (during festival days)
• Total engagement: 1,733
• Increase in followers: 82
• Total engagement: 1.7K
TWITTER INSIGHTS
AVG. DAILY ENGAGEMENT
Likes RTs Link Clicks Replies
• Total Likes: 980
• Total Retweets: 342
• Total link clicks: 326
• Total Replies: 55
54%
7%
20% 19%
Earned Impressions: 2.2K
TWITTER INSIGHTS
Earned Engagement: 1.8K
Audience Engagement Rate: 6.9%
Followers: 47.5K
TWITTER INSIGHTS
Followers: 249.3K
Followers: 99K
Followers: 778.1K
TWITTER INSIGHTS
Followers: 59.3K
Followers: 14.9K
Followers: 1.3M
TWITTER INSIGHTS
Followers: 61.4K
Followers: 108.8K
FACEBOOK @Kashish.MIQFF
• Total Impressions: 510,876
FACEBOOK INSIGHTS
• Total Reach: 488,016 people
• Avg. per day reach: 5,422 people
• Total Profile Visits: 8,147 people
• Total engagement: 2,087 people
• Increase in followers: 69
FACEBOOK INSIGHTS
Country Reach India 75.5% USA 5% Thailand 2.1% Canada 1.6% Cities Reach Mumbai 13.1% Kolkata 3.9% Delhi 3.4% Bangalore 2.3% Age Group Reach 25-34 52.2% 18-24 17.4% 35-44 17.5% 45-54 7.5% Gender Reach Men 75.5% Women 24.5%
• Total engagement: 2087
FACEBOOK INSIGHTS
AVG. DAILY ENGAGEMENT
Reactions Comm Link Clicks Shares
• Total Reactions: 1709
• Total Comments: 213
• Total Link clicks: 1872
• Total Shares: 165
Avg. Daily Engagement : Reactions: 18 | Comments: 2 | Shares: 2| Link Clicks: 20
42% 5% 49% 4%
FACEBOOK INSIGHTS
Announcement of World Premiere of Onir’s Pine Cone as the Opening Film at KASHISH 2023
• Total seconds viewed: 27,799
FACEBOOK INSIGHTS
• 3 second videos views: 737
• 60 second views: 21
• Average viewing seconds: 119.4 i.e. 1.98 mins
Total video watch time= 7.72 hours = 3 full length feature films
FACEBOOK INSIGHTS
Category: Charities and religious organisations
QUICK SUMMARY
• Across the 3 platforms we received 11,29,971 impressions
• Our audience composed of :
• Location: 85% India | 15% Global
• Age: 25- 34, males was the largest target group, with a bigger share of female.
• Celeb mentions were at the highest, with a cumulative follower reach of 3.5 - 4M followers
• User Generated Content (UGC) was up by 59% as compared to 2022
• There was a 35% increase in the earned engagement via UGC
• Reels / videos saw the maximum of content interaction; followed by links and photos.
• Organically gained 1.3K+ followers for KASHISH MIQFF across social media platforms
THANK YOU SOCIAL MEDIA MANAGEMENT BY: DIGITAL FIX contact@digitalfix.in | +91 – 986767 3008 | www.digitalfix.in Report Compiled using: Analytics by individual platforms www.digitalfix.in