Περιφέρεια Νοτίου Αιγαίου Δράσεις Τουριστικής Προβολής 2016 – 2017
Συνοπτική αναφορά δράσεων και αποτελεσμάτων
Περιφέρεια Νοτίου Αιγαίου Άξονες Δράσεις 2016 - 2017 Η Περιφέρεια Νοτίου Αιγαίου για την περίοδο 2016-2017 σχεδίασε και υλοποίησε δράσεις τουριστικής προβολής με βάση το τριετές σχέδιο μάρκετινγκ και οδικό χάρτη, που εκπονήθηκε το 2015, στους παρακάτω άξονες:
Σχεδιασµός Σχεδιασµός Ενεργειών Επικοινωνίας & υλοποίησης καµπάνιας
Παραγωγή Ανάπτυξη Εργαλείων ∆ηµιουργική Εκτέλεση Περιεχοµένου Επικοινωνίας
Υλοποίηση (Tactical) Υλοποίηση ενεργειών Προώθησης σε B2B & B2C επίπεδο. Εκτέλεση ενεργειών τοπικής υποστήριξης
Περιφέρεια Νοτίου Αιγαίου Πλάνο Δράσεων 2016 - 2017 Κατά την πρώτη φάση του σχεδιασμού και υλοποίησης των πρώτων ενεργειών προώθησης του τουριστικού προϊόντος, πραγματοποιήθηκαν οι παρακάτω δράσεις:
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Ο στρατηγικός σχεδιασμός Μάρκετινγκ και η ισχυρή ανταγωνιστική τοποθέτηση του Νοτίου Αιγαίου και των προορισμών του Η διαμόρφωση δημιουργικής «ομπρέλας» επικοινωνίας “Aegean Islands. Like No Other” Η ανάπτυξη περισσότερων από 50 ιστοριών προορισμών και εμπειριών σε ελληνικά και αγγλικά Ο σχεδιασμός περισσότερων από 160 δημιουργικών εφαρμογών Η ανάπτυξη ενός ολοκληρωμένου ψηφιακού οικοσυστήματος, που περιλαμβάνει : • Tumblr Campaign Page • Μέσα Κοινωνικής Δικτύωσης • Υλοποίηση ενεργειών προώθησης μέσα από την ψηφιακή πλατφόρμα της MarketingGreece, το Discovergreece.com • Υλοποίηση πλάνου δημοσιογραφικών και blogger αποστολών. Συμμετοχή σε εκθέσεις, workshops & roadshows Πολιτιστικές και αθλητικές εκδηλώσεις Υλοποίηση πλάνου διαφημιστικής προβολής στο εξωτερικό
Περιφέρεια Νοτίου Αιγαίου ΕΝΕΡΓΕΙΕΣ ΔΗΜΟΣΙΩΝ ΣΧΕΣΕΩΝ & ΠΡΟΓΡΑΜΜΑ BLOGTROTTERS
Συνοπτική παρουσίαση ενεργειών και δημοσιότητας
Ενέργειες Δημοσίων Σχέσεων σε Διεθνές επίπεδο Αποτελέσματα Δημοσιότητας Media & blogger visits 2016 & 2017
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29 δημοσιογραφικές αποστολές μεγάλων Μέσων του εξωτερικού Φωτογράφιση μόδας στην Κω 2 ειδικές ενέργειες με celebrities 1 ζωντανή τηλεοπτική κάλυψη από μέσο της Γαλλίας 1 στοχευμένος διαγωνισμός στην Αγγλία 12 ενέργειες δημοσιότητας
Επιπλέον, η Περιφέρεια Νοτίου Αιγαίου σε συνεργασία με τον ΕΟΤ ή και αυτόνομα, πραγματοποίησε δημοσιογραφικά ταξίδια από βασικές αγορές του εξωτερικού στις Κυκλάδες και τα Δωδεκάνησα
Ενέργειες Δημοσίων Σχέσεων σε διεθνές επίπεδο Αποτελέσματα Δημοσιότητας ✓
Σε 41 νησιά του Νοτίου Αιγαίου
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950 έντυπα και online άρθρα
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19.000.000 συνολική κυκλοφορία μέσων
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4.000.000.000 μοναδικοί επισκέπτες κάθε μήνα στις σελίδες των ΜΜΕ που έχει προβληθεί η Περιφέρεια Νοτίου Αιγαίου
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9.500.000€ Ισοδύναμη διαφημιστική αξία (AEV*) της δημοσιότητας
*Δείκτης μέτρησης της αξίας της δημοσιότητας ως δαπάνη που δεν καταβλήθηκε
Media Visits Gems of the Cyclades and Dodecanese
PHOTO SHOOT ON KOS 7-page celebrity feature in Spain’s InStyle magazine
Spanish actor Adam Jezierski described his experience of Kos in an extensive travel feature titled ‘My Big Greek Island’, published in the Spanish edition of InStyle magazine
“It’s a charming place. On the one side you find the very modern and cosmopolitan city, and on the other, ultimate authenticity”
PHOTO SHOOT ON KOS Kos showcased in fashion pages of Spain’s InStyle magazine
Kos was featured in an 8-page fashion editorial with actress and Goya winner Nerea Barros, published in the Spanish edition of lifestyle magazine InStyle.
RHODES ‘One town. Two faces’: Le Monde discovers Rhodes
A visually striking feature published in the online edition of French media outlet Le Monde reveals a hidden museum, an atmospheric taverna, contemporary Greek jewellery design and other delights behind the walls of Rhodes’ medieval Old Town, along with two ideal locations to take in Aegean views.
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BROADCAST MEDIA TRIP ON RHODES France’s Sud Radio on the rich cultural mix of the island
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Sud Radio, which broadcasts to seven regions in France, discovered that Rhodes is an ideal summer city break destination for travellers seeking an island with cultural heritage and a contemporary vibe, just a few hours from Paris. Journalist-producer Ronan Chastellier shared his experiences on the station’s “C’est tendance” programme
“The city of Rhodes is on the border of the West. It mixes oriental and western influences at a cultural crossroad, which can be discovered walking through its alleyways. Everyone can find what they are looking for, whether it is a tourist-oriented activity or stepping back through time by strolling through the city’s streets, just as people did 400 years ago”
KITE SURFING ON RHODES German newspaper showcases active island adventure
COVERAGE Print • Circulation: 103,549 Online • UVM: 12,555,693
Mittelbayerische Zeitung, which covers all of Bavaria, published an extensive feature focusing on kitesurfing on Rhodes, noting that the island is easy to reach and offers countless locations to rent equipment and book courses.
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RHODES All roads lead to Rhodes for German fitness magazine German journalist Udo Muller says Rhodes proved the perfect host during its ‘Roads to Rhodes’ race and urges readers of specialist fitness and running magazine Spiridon to follow in his footsteps
“You can explore the entire north-east of the island along the route. Always by the water, passing the walls of the lovely old town which is a Unesco world heritage site, and then onwards again with view of the mountains around the Marmaris mainland”
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Print Circulation: 17,100
DPA PRESS TRIP TO RHODES German news agency on ‘creativity as a road out of the crisis’ DPA journalist Johanna Rüdiger visited Rhodes to meet with young personalities who have set up home on the island and are harnessing their creative talents as a way of beating the crisis. The article was published by the German news agency during March 2017, leading to a wide spread of publicity.
More than 260 print and online media reproduce story
RHODES AND TILOS UK newspaper Daily Mail falls for Dodecanese island pair
From the “historic interest” of Rhodes’ Old Town to the “tranquil haven of secluded beaches, wild flowers, remote monasteries and sublime sea views” of Tilos, British journalist Julian Robinson described the perfect island double act for a romantic Autumn getaway in a story for the online edition of the UK’s Daily Mail. COVERAGE • Online • UVM: 220,014,517
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“As we sailed off - with a heavy heart - for our return flight from Rhodes, it felt like we had experienced a true taste of the Dodecanese in this 'Little Emerald in the Aegean’”
RHODES – SYMI Polish holiday booking website praises beauty of the island
Polish holiday booking website Fly4free published an extensive destination feature by travel writer Aga Zawistowska focusing on the history, culture, landscapes, beaches and traditional villages of Rhodes. COVERAGE • Online • UVM: 6.1 million
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“Fans of history and culture surrender to the charm of the capital's old town and magical Lindos. Those who like to windsurf will appreciate Prassonisi, while partygoers will definitely find themselves in the bars and clubs of Faliraki”
RHODES – SYMI Symi makes guest appearance in Warsaw metro stations
COVERAGE • Metro station video screens • Audience: 670,000 daily commuters
Over a period of two weeks, Warsaw metro stations hosted images of Symi taken by Aga Zawistowska, allowing Polish commuters an opportunity to familiarise themselves with the island.
MYTHICAL RHODES & SYMI Leading Polish travel magazine on island traditions Leading Polish travel magazine Swiat published an extensive destination feature on the history, myths, culture and traditions of Rhodes and Symi, following travel writer Aga Zawistowska’s recent visit to the two islands. COVERAGE • Print • Circulation: 40,000
“Rhodes is one of the most popular Greek islands thanks to its charming old town and Lindos, the romantic sandy beaches on the east coast and over 300 days of sunshine a year. It’s no surprise that the inhabitants of the island are open and welcoming”
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MYKONOS UK celebrity media trip to the island of winds A group of UK celebrities visited Mykonos for a girls’ getaway focusing on beach-life, gastronomy, fashion and nightlife. As well as posting on their personal social media, their story was told in a selection of UK publications, including OK! Magazine and Harper’s Bazaar
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MYKONOS UK’s OK! magazine pays tribute to isle’s party appeal
UK celebrity news magazine OK! published a travel feature on Mykonos, outlining beaches to visit, attractions to see, party locations and culinary choices, following a celebrity-press visit to the island.
“Move over Ibiza. Mykonos is fast becoming Europe‘s summer party hotspot... During OK!’s stay, we relaxed poolside with former Made in Chelsea star Ashley James”
MEXICAN BROADCAST VISIT TO MYKONOS Destinos del Mundo releases documentary teaser video COVERAGE Online • Facebook: 64,000 • Twitter: 47,800 • Instagram: 19,400
Ahead of airing a documentary on Mykonos, Mexico Travel Channel’s Destinos Del Mundo launched a teaser video, which was also shared by popular presenter Anette Asbun on her personal social media
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ΜYKONOS Thomas Cook Travel magazine uncovers isle’s hippie soul
COVERAGE • Print • Circulation: 250,000
UK tour operator Thomas Cook’s travel magazine discovered that Mykonos’ hippie heart is still beating strong, with mountain biking, yoga and quiet beaches on offer.
“We don’t spot any goats, but we do see clear waters and soft sands with not a soul – ghostly or otherwise – in sight”
CELEBRITY ISLANDS – US MEDIA RELATIONS Entertainment website names Greek post-Cannes winners
COVERAGE Online • UVM: 14 million US entertainment and lifestyle magazine The Hollywood Reporter highlighted Mykonos, Koufonisia, Antiparos as three out of four cosmopolitan Greek islands beloved of celebrities that it recommends for a post-Cannes vacation.
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SMALL CYCLADES Greece’s undiscovered small island gems
German travel website Travelbook took a digital tour of some of Greece’s smallest island gems. The Small Cyclades and Anafi are featured among the country’s best undiscovered islands.
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DPA PRESS TRIP TO ASTYPALEA Major Germany media put spotlight on Greek island jewel
German news agency DPA released a travel feature on Astypalea, written by journalist Verena Wolff, focusing on the island’s natural beauty, traditions and gastronomy, which was reproduced in more than 150 German, Austrian and Swiss newspapers by the end of June, magazines and websites. Wolf underlined the fact that Astypalea is an island gem with a priceless value.
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ASTYPALEA Germany’s Focus Online runs two stories on Astypalea
View image gallery More than 150 print and online media reproduce story
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Prominent German news magazine Focus published the DPA feature in full along with an extensive image gallery in its online edition.
ASTYPALEA The authentic spirit of a unique island
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COVERAGE Print Circulation: 29,276
German freelance journalist Jochen Müssig produced a double-page spread focusing on Astypalea describing his interaction with locals and the island’s authentic spirit.
SIFNOS & ASTYPALEA Gourmet cuisine, folk art and idyllic beaches
In a special Water edition of National Geographic Traveler (US), the islands of Sifnos and Astypalea are featured in a story. “This Cycladic island [Sifnos] has built a reputation as a gourmet destination. At Manolis Restaurant typical dishes such as mastello (lamb with wine and dill) are slow-roasted in a wood-fired oven�.
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THE BEST OF THE GREEK ISLANDS Conde Nast Traveller handpicks highlights of 14 islands In a pre-summer roundup, Conde Nast Traveller (UK) spotlights 14 Greek islands, matching them with traveller preferences.
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NAXOS Naxos’ Cycladic charm an attractive Spring proposition
Wylde, a UK luxury lifestyle and fashion digital title, recommends Naxos for its “golden sands and long stretching beaches without the flight time of the Indian Ocean”.
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NAXOS UK’s Telegraph considers Naxos an ideal family destination
Leading UK newspaper The Daily Telegraph travelled to Naxos and asked a simple question: Is this the most family friendly island in Greece? Writer Sally Peck was thrilled with what she and her daughter experienced. PRINT COVERAGE • Circulation: 490,800
“Sitting by ancient ruins and sketching was my moment of Zen: we were surrounded by sea, sun and sky, but few people, and spent old-fashioned, companionable time together. This, for me, is luxury on a family holiday”
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CARNIVAL NAXOS Leading Polish news portal samples Naxos carnival
COVERAGE Online • UVM: 42,300,000
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Leading Polish news portal Gazeta Wyborcza published an extensive article highlighting the unique carnival customs of Naxos, noting the event’s symbolism and connection to the island’s history and customs. The article also counts the numerous reasons to visit Naxos, from its gastronomic wealth to the amazing landscapes.
“Each of the places I have visited [in Greece] has a unique character, but it was Naxos that impressed me most. Hospitable people and the power of attraction. Here, boredom is an abstract concept.”
NAXOS & SCHINOUSSA The Daily Mail features two contradictory Aegean islands The UK’s Daily Mail, which has a worldwide reach of over 220 million unique visitors per month, reported on the attractions of Naxos and lesser-known Small Cyclades gem Schinoussa in a destination feature, following an individual press trip in 2015
“As we take our seats, he gives us a potted history of Naxos, the largest island in the Cyclades, and says we must sample his mother’s legendary pies. We do — and they are superb”
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COVERAGE Online UVM: 220,014,517
SIFNOS, KARPATHOS & ANTIPAROS Global news agency Bloomberg highlights island gems
Travel writer Mark Ellwood featured photos of Sifnos, Karpathos and Antiparos in an online Bloomberg travel feature proposing seven Greek island gems worth visiting
“Greece has 200 inhabited islands; if you want a genuine local experience without the crowds, these seven quiet spits of land offer something unique and unforgettable�
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PAROS US magazine Travel + Leisure lists Paros among 2017 must-sees
Read the article Paros made it into US magazine Travel + Leisure’s online guide on the 50 best destinations to visit in 2017, which prominently featured an image of the island at the top of the story,.
FOLEGANDROS Highlighting the simplicity & the eye catching colors
“The light green or reddish brown of the countryside, the white of Chora, and the incredible blue overhead.�
Another press trip to Folegandros also highlighted the magic of the simplicity, commenting on the daily life of small shopkeepers, the old-town bakery, and spending an afternoon talking to locals or watching kids playing in the streets.
FOLEGANDROS 50 German news media outlets fall for Folegandros’ charms
Forty-three German newspapers and seven online media highlighted the simple pleasures of life on Folegandros in a travel feature that first appeared in German newspaper Westdeutsche Zeitung “Folegandros, the island of silence. There is more space for everyday life, for small shops and the old town bakery, more time for chatting and for local children, who celebrate their birthday in the streets”
FOLEGANDROS A slice of authenticity in the middle of the open sea German newspaper Westdeutsche Zeitung (print and online) was taken by the change of pace when visiting Folegandros, an island that rewards travellers in search of life’s simple pleasures
“Visitors come here and stay for a week or two. So, it’s quieter than other islands… Breakfast consists of yogurt, fresh juice and fruit, with bread and goat’s cheese from the island. Later, lunch is in the open air, with aromas of meat and herbs. At night, the grills of tavernas sizzle with freshly caught fish of the day and, if someone has one, a guitar comes out and someone else sings”
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Print Circulation: 136,991 Online UVM: 1,775,336
FOLEGANDROS The island that charmed German newspaper Der Spiegel
The online edition of influential German newspaper Der Spiegel reproduced a travel feature on Folegandros that was first published in German newspaper Westdeutsche Zeitung, highlighting the simple pleasures of life on the island. COVERAGE • Online • UVM: 216,748,964
Read the article “Actually Folegandros is calm, much calmer than Santorini, which is three times larger. There is more space for everyday life, for little village shops and the long-existing bakery, more time for gossip and for local children who celebrate their birthdays in the alleyways”
ASTYPALEA Austria media spotlights authentic island life
COVERAGE • Circulation: 83,487
A travel feature in Austria’s Der Standard newspaper praised Astypalea as a quiet nontouristic island that rewards travellers with breath-taking beauty. “On Astypalea time works differently: There is no mass tourism, with a mere 7,000 holidaymakers visiting the island on an annual basis. It’s a quiet, unknown island where the castle still reigns over the Chora. The town’s main square belongs to the cats”
KARPATHOS Italy’s Vanity Fair magazine unearths isle’s treasures Travel writer Paola Manfredi experienced the wild, untouched beauty of Karpathos for a destination feature that will be published in the Italian online edition of Vanity Fair
PATMOS UK Conde Nast Traveller taps into island’s spiritual energy 10-page print and online feature
COVERAGE • Print • Circulation: 78,000
Conde Nast Traveller (UK) delves into the spiritual side of Patmos in an extensive feature considered by editors to be one of the best travel features to run in the magazine and online this year. “The overriding feeling of Chora is of doors closed onto private worlds. It is white, silent, modest and enigmatic, like nuns at prayer”
BOHEMIAN CHIC PATMOS French travel portal votes for Patmos’ secluded beaches
COVERAGE Online • UVM: 2.3 million
French travel website Petit Futé features Patmos amongst its proposals for sunny pre-summer holiday destinations, highlighting the island’s secluded beaches and relaxing atmosphere.
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ANDROS The Guardian: Diverse and family-friendly travel destination
COVERAGE • Online • UVM: 9,290,000
UK daily newspaper The Guardian published an extensive online feature highlighting Andros’ attractiveness as a family travel destination that offers childfriendly beaches, hiking trails and warm hospitality.
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“We drank from a 200-year-old fountain, rolled fallen lemons down the lanes and feasted on foraged mulberries that turned our fingers purple”
UNTOUCHED ANDROS Swiss magazine discovers wild and remote Andros by boat
COVERAGE Print • Circulation: 51,255 Swiss women’s magazine Annabelle produced a four-page travel feature introducing its readers to the natural beauty and little travelled side of Andros.
“We are now on the way north armed with binoculars and looking forward to discovering the birdlife. The ocean is a breathtaking mixture of different shades of blue. The surrounding nature is rocky and pristine. If it weren’t for the picturesque villages that I had discovered on the way here, it would be hard to believe that there are actually people living on Andros”.
UNKNOWN CYCLADES – GERMAN MEDIA RELATIONS Hiking trails and natural beauty: the Cyclades’ insider tips
COVERAGE Print • Circulation: 404,882
The German travel magazine Freizeit Woche published an 8-page special feature on the Cyclades, including the proposed hiking trails and information on natural beauty of Andros.
“The small island of Andros is a real insiders’ tip. It is characterized by beautiful hiking trails along the deep blue waters of the Aegean. What is particularly interesting is the village Syneti at the end of the Dipotamata canyon. Old watermills, beautiful pebble stone beaches and impressive stalactite caves take you away in time”
ANDROS–TINOS-MYKONOS Die Welt: From wild island landscapes to spirituality
COVERAGE Print • 2 articles • Circulation: 185,677 • 2 articles • UVM: 187 million
German newpaper Die Welt published two print and two online travel features highlighting the wild beauty of Andros, mystery of Tinos and eternally youthful vibe of Mykonos.
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“The islands combine beaches and culture, modernity and tradition. And there are still oases of peace”
ANDROS-TINOS-MYKONOS German magazines Laura go island-hopping in the Cyclades
German lifestyle magazines published extensive features highlighting the wild beauty of Andros, the quiet magic of Tinos and the timeless attraction of Mykonos.
CYCLADES French culinary magazine devours ‘divine’ Cycladic food COVERAGE
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Print Circulation: 54,714
French culinary magazine Papilles ran a fourpage article on Cycladic gastronomy traditions, featuring recipes and food tales from a number of islands, whetting the appetite of its readers “Each island has its own specialty. Sifnos has its typical revithosoupa (chickpea soup), Santorini the cherry tomatoes, capers, white eggplants, beans and tomato fritters”
GROUP PRESS CRUISE - AEGEAN ISLES German and Austrian media revel in island-hopping journey
Read the article Features and articles on the Aegean cruise were produced and published in several media publications
MAGICAL MILOS Conde Nast Traveller mesmerised by Cycladic isle’s beauty
COVERAGE Print • Circulation: 78,131
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The UK edition of global go-to travel source Conde Nast Traveller published an in-depth 10-page destination travel feature focusing on Milos’ ancient and modern history, beaches, authentic village life and traditional culinary experiences. Writer Timothy O’Grady wrote about his return to the island, evoking memories of his visit eight years ago in a story that the magazine’s editors consider among the finest to be published this year. “The sensation of the sea was intense. the sound and aroma of it at night, the dance of light on it through the day. You were unencumbered”
FAMILY-CHIC SIFNOS – BELGIAN MEDIA VISIT Elle Belgique taps into Cyclades isle’s untamed beauty
Celine Pecheux, travel and lifestyle editor of the Belgian edition of women’s lifestyle magazine Elle, experienced a family-friendly early summer escape to Sifnos. Ahead of the publication of a travel feature, she shared photos of her experiences on social media, among them a farm-to-fork dining experience, highlighting the theme of sustainability.
SERENE SERIFOS – UK MEDIA VISIT Evening Standard: Serifos a tranquil escape from urbanity
COVERAGE Online • UVM: 10,196,319
“There aren't late-night bars, chic boutiques or slick restaurants, but this is exactly Serifos' charm. You come here to enjoy the scenery, watch the stars and luxuriate in having found a patch of hidden Greece. ”
Kate Lough, writing for the UK’s London Evening Standard, describes Serifos as a littleknown island destination with alluring beaches, warm hospitality and classic Greek cuisine perfect for a romantic, secluded getaway.
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Blogtrotters! Η ψηφιακή πλατφόρμα προώθησης storytelling ταξιδιωτικών εμπειριών στο Νότιο Αιγαίο! Συνοπτική παρουσίαση ενεργειών και δημοσιότητας
Blogtrotters! Η ψηφιακή πλατφόρμα προώθησης storytelling ταξιδιωτικών εμπειριών στο Νότιο Αιγαίο! Αποτελεσματικότητα ενεργειών 31 blogger & digital ifluencers αποστολές (ψηφιακοί διαμορφωτές γνώμης)
3.650 posts στα Μέσα Κοινωνικής τους Δικτύωσης 48 Blogposts 150.000.000 Social Media Impressions 15 vlogs
BLOGTROTTERS TO SANTORINI
Stellar blogger lights up Santorini
Trend-setting UK lifestyle blogger Inthefrow, whose combined social media following totals 1.3 million people, visited Santorini to experience the island’s most romantic sights, tastes and aromas. Her entire social media and blog profile was dedicated to the blues and whites of Santorini during and after her visit. As well as engaging live with her huge following on social media during her stay, she will produce 2 blog posts and 2 vlogs.
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BLOGTROTTERS TRIP TO SANTORINI Caldera and beachside experience for two Influential UK style and fitness blogger-vlogger couple Lydia Millen and Ali Gordon explored two sides to Santorini on a romantic luxury break during which they posted on social media to their hundreds of thousands of followers. On Instagram alone, they have over 550,000 followers combined
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SAMPLING SANTORINI French vlogger on the unique flavours of Santorini View vlog Popular French lifestyle vlogger Chloe B, with more than half a million fans on Instagram and YouTube alone, visited Santorini and explored the island’s culinary treasures via a cooking class. She created traditional dishes and paired them with local wine, sharing her experience via social media and a vlog uploaded to her YouTube channel.
French vlogger Dazzling Drew joined Chloe B in showcasing authentic Santorini and presented her experience via a vlog and social media posts, which she shared with her hundreds of thousands of followers.
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BLOGTROTTERS TRIP TO MILOS UK blogger falls in love with Aphrodite's island “Milos, Greece … I like the way you do business #discover.greece #discoveritoveronmysnap ”
In a blog post following a romantic getaway to the island, UK fashion and lifestyle Instagrammer and blogger LornaLuxe wrote that “there’s really something about Milos”.
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COVERAGE • Blog UVM: 4.6K • Social media • Instagram: 269k • Snapchat: 3k • Twitter: 2.6K
“Sarakiniko beach is location goals!!!! So beautiful that from the minute I posted pics on my snap I realised we’d struck insta-gold and throwbacks forever more”
DREAMY SANTORINI UK influencer savours verdant, early season Santorini
COVERAGE Online • UVM: 120,000 Social media • Instagram: 110,000 UK lifestyle blogger Amy Spencer, of The Little Magpie, produced a blog post on a romantic early sun getaway to Santorini, noting that the island is beautifully green in Spring. She wrote about her wanderings through the island’s caldera villages and contemporary culinary experiences with local flavour. “You see so many photos of the blue domes and white buildings, but there's this whole other kind of rugged aspect to it that was completely unexpected”
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BLOGTROTTERS TRIP TO SIFNOS-SERIFOS Australian blogger produces inspired Cyclades vlog
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View the vlog Australian blogger Anna Dawson, of The Balloon Diary, published a vlog on Sifnos and Serifos, following her recent visit, where she shows how she was allowed to lose herself amid the Cycladic landscapes, particularly the deep blue Aegean, and enjoyed the hospitality of locals.
BLOGTROTTERS TO SYROS & PAROS Paths of discovery on two Aegean islands French lifestyle and fashion blogger and marathon enthusiast Chloé Gattison experienced a sporty getaway to the Cyclades.
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Adrien Serre, who accompanied Chloé on her trip to the Cyclades, shared his experiences on social media.
BLOGTROTTERS TRIP TO PAROS UK travel blogger explores the lesser-known island’s part
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COVERAGE Blog UVM: 11.5k Social media Twitter: 15k Instagram: 11.1K Facebook: 3k
UK travel blogger Emily Luxton notes that Paros is much more than just a beach and wind-surfing destination. She highlighted the island’s historic monuments, inland villages, environmental park, new culinary offerings and enduring handicraft traditions.
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“Speaking of hiking, there are also plenty of walking trails around the Environmental Park of Paros.”
PAROS-ANTIPAROS German blogger uncovers double paradise in Cyclades
German travel blogger Bravebird published an extensive travel destination blog post on Paros and Antiparos, in what she considered a hidden piece of paradise in the Cyclades. COVERAGE • Online • Blog UVM: 32,900 “My favourite place on the island is the capital Parikia! Not only because of the beautiful flowers and trees along the narrow streets, but also the many little cafes and restaurants, lovely little shops with beautiful clothes, shoes and contemporary jewellery”
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BLOGTROTTERS TRIP TO MYKONOS-NAXOS-PAROS
German travel blogger forges connection with Greece
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COVERAGE Blog UVM: 29,300 Instagram: 6,379 Facebook: 4,507 Twitter: 3,383
Marianna ist Hamburgerin, who writes for German travel blog Weltenbummler Mag, published a blog post on Mykonos, Naxos and Paros, in which she outlines the deep connection she made with Greece “It is the colour of the Greek sea, a deep blue that is unlike anywhere else in the world. It is the breeze that I had completely forgotten about in the years that since I had last visited. It is the fresh fish and, most certainly, it is also the feeling of being at home that forged a connection between Greece and me”
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BLOGTROTTERS TRIP TO CYCLADES German blogger falls for natural wonders of the Cyclades Miss Everywhere by name and nature: Mykonos, Naxos, Milos, Folegandros and Santorini… One of Germany’s most influential travel bloggers enjoyed a veritable tour of the Cyclades
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BLOGTROTTERS CRUISING TRIP TO CYCLADES UK blogger couple island-hop through Cyclades in style
UK blogger-vlogger Josephine Fear (Fashion Mumblr) and Instagrammer Charlie Irons travelled on an eight-day sailing extravaganza, stopping in at 10 spectacular yet distinctly different Greek islands COVERAGE • Blog UVM: 35k • Social media • Instagram: 45k • Twitter: 21k • Snapchat: 3K
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BLOGTROTTERS TRIP TO IOS Greek-German blogger finds island’s youthful charm COVERAGE • Social media • Instagram: 160k • Snapchat: 18k • Facebook: 4.8k
Greek-German fashion and travel blogger and model Sofia Tsakiridou (Matiamu) discovered that Ios is a perfect island destination to unwind and find inspiration
BLOGTROTTERS TRIP TO ΤΙΝΟS UK fitness digital influencers enjoy digital detox UK fitness blogger Zanna Van Dijk published two vlogs and two blog posts, emphasising the peacefulness and authenticity of Tinos, following her visit to the island, together with fellow UK Instagrammer Clean Eating Alice.
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COVERAGE Blog UVM: 35,000 Instagram: 126,000
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BLOGTROTTERS TRIP TO RHODES
French blogger Natacha Birds finds her family haven
Prominent French lifestyle & family blogger Natacha Birds introduces the Old Town of Rhodes, picturesque Lindos and Kallithea Springs to her tens of thousands of followers and declares Rhodes the ideal family holiday destination.
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BLOGTROTTERS TRIP TO RHODES
German blogger Lina Mallon falls in love with the island
• • •
COVERAGE Blog UVM: 60,000 Instagram: 39,000 Facebook: 12,000
German travel and lifestyle blogger published a postcard from Rhodes, describing how impressed she was with the Old Town. “In the Old Town of Rhodes, you feel a bit like a time traveller… sleeping in perhaps the most beautiful small hotel I have ever seen, enjoying a wonderful candlelight dinner in the garden of friends of our host. How great is that?”
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BLOGTROTTERS TRIP TO RHODES
Rhodes charms German travel blogger Luiseliebt • • • •
COVERAGE Blog UVM: 20,000 Youtube: 25,500 Instagram: 24,300 Facebook: 3,000
German photographer and travel lifestyle blogger Marie Luise Ritter published a detailed travel diary following her visit to Rhodes with fellow German blogger Lina Mallon, describing how she fell in love with the island
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BLOGTROTTERS TRIP TO KOS & PATMOS French blogger unveils the hidden secrets of Kos & Patmos French fashion & lifestyle blogger The Brunette, who had long dreamed of visiting Greece, visited Kos and Patmos and shared her experience.
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COVERAGE Blog UVM: 45,000 Instagram: 85,500 Twitter: 21,300 Facebook: 18,000
BLOGTROTTERS TRIP TO MILOS
UK lifestyle blogger inspired by Sifnos & Milos
COVERAGE • UVM: 7,500 • Instagram: 30,000 • Facebook: 10,000 UK blogger Poppy Loves writes about the need to switch off and relax in her first post following her trip to Sifnos and Milos.
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“Greece filled me with sunshine and souvlaki”
BLOGTROTTERS TRIP TO SANTORINI & FOLEGANDROS French blogger finds her own Greek paradise French lifestyle blogger Carnetprune shared breathtaking images of Santorini and Folegandros on social media during a late-sun escape, ahead of a blog post
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BLOGTROTTERS TO NAXOS, AMORGOS, IOS Island hopping in the South Aegean
French travel blogger Travel and Film fell in love all over when she visited Naxos, Amorgos and Ios.
Blog post on Naxos
“On Naxos: I recommend that you stay as long as you can. I stayed 10 days. Believe me, you won’t have time to be bored”
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COVERAGE Online UMV: 9,250
Amorgos: “This beautiful and wild Cycladic island has a sea that is a profoundly dark blue. It is where Luc Besson chose to film many scenes from The Big Blue”
Blog post on Amorgos and Ios
ISLAND-HOPPING DREAMS German blogger explores Santorini, Ios, Paros & Antiparos
Miss Everywhere, one of Germany’s most influential travel bloggers, brought the striking hues of the Cyclades archipelago to life via her Instagram account. She island-hopped between Santorini, Ios, Paros and Antiparos. COVERAGE Social media • Instagram: 359,000 • Facebook: 106,000
KARPATHOS German influencer creates sporty guide to the island
German blogger Amandine Hach, produced a travel guide to Karpathos for her blog Les Berlinettes. The guide is designed for those interested in the island’s best hidden beaches and sports activities. “Hiking, climbing, mountain biking, snorkelling, swimming, diving, and windsurfing are some of the many things you can do on Karpathos”
COVERAGE Online • UVM: 15,000
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TINOS Blogger proclaims Tinos an authentic Cycladic destination
COVERAGE Online • UVM: 46,000
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German blogger Lina Mallon published a blog post detailing a road trip through Tinos, local cuisine and crafts, empty beaches and tranquil villages. “Tinos brings forth a generation of motivated artists, craftspeople, passionate restaurateurs who make the island a destination for food lovers, a place that you keep in your heart. Feeling inspired, relaxed, happy and absolutely determined to return”
FRENCH GROUP TRIP Lifestyle bloggers enjoy taste of Aegean in three-day cruise
Four French travel and lifestyle digital influencers participated in a three-day Aegean island-hopping cruise with Celestyal Cruises in early July. Throughout the group trip, the influencers posted frequently on their social media channels, revealing hidden treasures of each destination, namely Mykonos, Samos and Milos.
Περιφέρεια Νοτίου Αιγαίου Ενέργειες ψηφιακού Μάρκετινγκ
Συνοπτική παρουσίαση ενεργειών και αποτελεσμάτων
Ψηφιακή Καμπάνια Περιφέρειας Νοτίου Αιγαίου Aegean Islands. Like No Other Πλάνο δράσεων προβολής των νησιών μέσα από την καμπάνια “Aegean Islands. Like No Other”, το περιεχόμενο και τα εργαλεία που αναπτύχθηκαν:
1
Δημιουργικές εφαρμογές και διαφημιστικά μηνύματα για κάθε νησί ξεχωριστά
2
Story telling κείμενα για τα τουριστικά προϊόντα του Νοτίου Αιγαίου και για όλα τα νησιά σε ελληνικά και αγγλικά
3
Διαδραστική πλατφόρμα διαχείρισης περιεχομένου και επικοινωνίας με τις τοπικές αρχές και φορείς κάθε νησιού.
4
Ανάπτυξη αποκλειστικού campaign microsite για τις ανάγκες ψηφιακής προώθησης
5
Ανάπτυξη ειδικών σελίδων στα Μέσα Κοινωνικής Δικτύωσης
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Προώθηση και διαφήμιση των προορισμών στα Μέσα Κοινωνικής Δικτύωσης
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Υλοποίηση Πλάνου Ψηφιακής Προώθησης
Ανάπτυξη περιεχομένου για όλους τους προορισμούς και τα τουριστικά προϊόντα του Νοτίου Αιγαίου
Inspirational visuals
160 διαφημιστικές εφαρμογές
Experiential stories
50 story telling κείμενα σε ελληνικά και αγγλικά, για όλα τα νησιά
Δημιουργία εικαστικών και ιστοριών εμπειρίας για τα νησιά του Νοτίου Αιγαίου με σκοπό την προβολή τους στην ολοκληρωμένη καμπάνια προώθησης Aegean Islands. Like No Other.
Campaign microsite για τη φιλοξενία περιεχομένου και εμπειριών του Νοτίου Αιγαίου και τη διάδραση του κοινού
Εργαλείο κοινωνικής δικτύωσης και ψηφιακής προώθησης
1 2 3 4
Με ειδικές σελίδες για κάθε νησί Με ειδική κατηγοριοποίηση ανά θεματική και προορισμό Με φιλοξενία campaign video Με φιλοξενία social media χρηστών που δείχνει δυναμικότητα της καμπάνιας
feed τη
Ψηφιακή προώθηση των εμπειριών και των εικόνων του Νοτίου Αιγαίου σε Ελλάδα και εξωτερικό. Το ψηφιακό εργαλείο διατίθεται σε ελληνικά και αγγλικά.
http://likenoother.aegeanislands.gr/
Aegean Islands. Like No Other
Ισχυρή παρουσία στα Μέσα Κοινωνικής Δικτύωσης
Η μεγαλύτερη Οnline κοινότητα υποστηρικτών Μέσων Κοινωνικής Δικτύωσης του Ελληνικού Περιφερειακού Τουριστικού Προϊόντος
45.000 κοινότητα μελών
Social Media Community Aegean Islands
Aegean Islands. Like No Other
Αποτελεσματικότητα ψηφιακής καμπάνιας
5.500.000
θεάσεις #aegeanlikenoother
33.500.000 απήχηση (reach) στα social media του Discovergreece.com
1.000.000
θεάσεις (pageviews) στις σελίδες των προορισμών του Νοτίου Αιγαίου
2.100.000
διάδραση (engagement) με το κοινό στα social media του Discovergreece.com
45.000
κοινότητα μελών στα Μέσα Κοινωνικής Δικτύωσης
4 διακρίσεις και βραβεία στην Ελλάδα και το εξωτερικό
Το Νότιο Αιγαίο μοιράζει λιακάδα! Η ψηφιακή καμπάνια του καλοκαιριού που μοίρασε την ελληνική λιακάδα
Στο πλαίσιο της καμπάνιας “Aegean Islands. Like no Other” σχεδιάστηκε ψηφιακή καμπάνια με στόχο την ανάδειξη της ελληνικής λιακάδας και των εμπειριών που προσφέρουν τα νησιά του Νοτίου Αιγαίου. Οι χρήστες διέδωσαν την ελληνική λιακάδα με «φωτεινές» εικόνες γεμάτες θάλασσα και ελληνικό καλοκαίρι, μοιράζοντας τη δική τους εμπειρία από έναν προορισμό του Αιγαίου.
www.greek-sunshine.com
Το Νότιο Αιγαίο μοιράζει λιακάδα! Η ψηφιακή καμπάνια του καλοκαιριού που μοίρασε την ελληνική λιακάδα
Αποτελεσματικότητα καμπάνιας
Η καμπάνια αναπτύχθηκε και εξελίχθηκε μέσα από ένα ολοκληρωμένο πλέγμα δράσεων και εργαλείων ψηφιακής επικοινωνίας.
✓3.000 λιακάδες (sharing) ✓1.000.000 απήχηση στα Social media (reach)
Τα Νησιά του Νοτίου Αιγαίου ταξιδεύουν εκτός συνόρων! Mega Cosmos Τηλεοπτική προβολή στις Ηνωμένες Πολιτείες Αμερικής
MEGA COSMOS: Αφιέρωμα της εκπομπής Mega View στα Νησιά του Αιγαίου https://www.youtube.com/watch?v=eHpmMGj_tB0
Ειδικές ψηφιακές καμπάνιες για τα νησιά του Νοτίου Αιγαιου στο Discovergreece.com
Περιφέρεια Νοτίου Αιγαίου
Aegean Islands. Like No Other Κεντρική Προώθηση στο Discovergreece.com
Τα νησιά του Νοτίου Αιγαίου στο επίκεντρο της προώθησης στο ψηφιακό οικοσύστημα του Discovergregece.com • • • • •
με ειδικά ψηφιακά αφιερώματα για τους προορισμούς με προώθηση στην κεντρική σελίδα του Discovergreece.com με ανάπτυξη περιεχομένου για νέους προορισμούς με φιλοξενία Blog Posts με σταθερή προώθηση μέσω των Social Media λογαριασμών
Προβολή της Ρόδου στο Discovergreece.com Ψηφιακή Καμπάνια «Rhodes. The Real Life Photo Shoot»
Στοχευμένη Ψηφιακή Καμπάνια Υψηλής Επικοινωνιακής Έντασης για τις Εμπειρίες της Ρόδου
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Campaign Page
2
Pick & Win Contest
3
Social Media Campaign
Ψηφιακή προώθηση των εμπειριών της Ρόδου στο ελληνικό κοινό και στο κοινό του εξωτερικού μέσα από συνεχή προώθηση και ειδικά αφιερώματα στο Discover Greece.
Προβολή της Κω στο Discovergreece.com
Ψηφιακή Καμπάνια «Kos. An island with the power to inspire» Ψηφιακή προώθηση και διαγωνισμός για την Κω με στόχο τη δημιουργία αυθεντικών ιστοριών των χρηστών και αύξηση της διάδρασης και συμμετοχής του κοινού
Προβολή της Σύρου στο Discovergreece.com Καμπάνια για το Πάσχα «Πάσχα στη Σύρο»
Αποκλειστική ψηφιακή καμπάνια για το Πάσχα στη Σύρο με προώθηση στην κεντρική σελίδα και στο ψηφιακό οικοσύστημα του Discovergreece.com και υλοποίηση διαγωνισμού
H καμπάνια ενισχύθηκε με δημιουργία αποκλειστικής σελίδας με ενότητα παρουσίασης του Πάσχα στο νησί, ενότητα για το διαγωνισμό και ειδικές ενότητες “Book Now” και “Οffers” για υλοποίηση κρατήσεων και προώθηση προσφορών.
Εκθέσεις Workshops & Roadshows
Συμμετοχή στις μεγαλύτερες εκθέσεις workshops & roadshows στην Ελλάδα και τον κόσμο! Συµµετοχή σε περισσότερες από 20 τουριστικές εκθέσεις, workshops & roadshows στην Ελλάδα και σε αγορές – στόχος του εξωτερικού.
H Περιφέρεια Νοτίου Αιγαίου συμμετέχει στις εκθέσεις : ✓ Με δικό της περίπτερο ✓ Με αποκλειστική επικοινωνιακή καμπάνια ✓ Με όλα τα νησιά ✓ Με ιδιαίτερο, εντυπωσιακό σχεδιασμό και κατασκευή
Περιφέρεια Νοτίου Αιγαίου