Competitive and Market Intelligence Tools by Gartner Include Cronycle

Cronycle Recognized in the 2023 Gartner® Market Guide for Competitive and Market Intelligence

Tools for Technology and Service

Providers

Asthebusinessworldbecomesmorecompetitive,itis essentialforcompaniestostayaheadofthecurvewhenit comestomarketandcompetitiveintelligence Weareexcited toannouncethatCronyclehasbeenlisted asaRepresentative Vendorinthe2023GartnerMarketGuideforCompetitiveand MarketIntelligenceToolsforTechnologyandService Providers

Why usecompetitiveandmarket intelligence?

Competitiveandmarketintelligence(C&MI)ismaturingand informingmanydimensionsofbusinessstrategy Every organizationusesmarketand/orcompetitiveintelligencein someform Often,itinformsmarketingstrategies,product roadmaps,salesconversationsandstrategicinvestment decisions Inshort,C&MIhelpscompaniesunderstandtheir competitiveenvironment,identifymarketgrowth opportunitiesaswellasrisks.

However,manyorganizationshavehighlyfragmented competitiveandmarketintelligencesoftwareandprocesses Digitaltransformation,acceleratedbythepandemic,has placedtremendouspressureandvisibilityonC&MI Ad-hoc fragmentedapproachesarenotenoughanymore.

IfyouwantyourC&MIsoftwareandeortstobeeectiveand

To beecient,youneedcompetitiveandmarketintelligence softwarethatcanaggregateinsightsfromawiderangeof informationsources.C&MItoolsmakeiteasiertogatherand analyzecrucialinformationaboutcompetitorsandthemarket Importantly,theycandoitatascaleandspeednotpossible withouttechnology

AccordingtotheGartnerMarketGuide-

“by2027,45%oftechnologyandserviceproviderswithover 100employeeswillusecommercialo-the-shelfcompetitive andmarketintelligencetools,upfromlessthan15%today”

INCOMPETITIVEINTELLIGENCE

4 MIN READ byValeriePegon January262023

Exploretutorials

Challenges highlighted by the Gartner competitive intelligence market guide

TheGartnerreportpointstoseveralchallenges,onein particularofwhichisclosetoourhearts.

Gartnernotes“Enterprisesofallsizesstrugglewithboth collectingmeaningfuldatarelatingtotheircompetitorsand analyzingthedatainordertocreateactionableinsightsthat areconsumableacrosstheorganization”Indeed,incomplete information,availableinstructuredandunstructuredformats, comingfromavastarrayofsources,isaseriouschallenge Unfortunately,achievingthisiskeytosuccess:onlyactionable insightsarevaluableintheend.

“Partofthischallengeisknowingwheretolookand understandingwhatismeaningful,coupledwithhowtomake theinsightsconsumableacrosstheorganization Such challengesleadtowastedeortandtheinabilitytomaximize theimpactofcompetitiveintelligenceandmarketintelligence acrossmultipleroles”

Gartner

DiscussyourC&MIchallengeswithustoseehowwecan

supportyou:

So,whatmakesthebestM&CIsoftware?

AnotherpointraisedintheGartnerreportistheneedfor competitiveandmarketintelligencesoftwaretoserveseveral teams:“C&MItoolsareusedbymultiplestakeholderswithin technologyandserviceproviders,primarilyC&MIanalysts,as wellasproductmarketing,productmanagement,salesand corporatestrategy.”

Asamatteroffact,weatCronyclebuiltourentirebusiness modelontheresearchworkflow.Oursolutionsupports commonresearchactionsatalowercostperuser Asaresult, informationisavailableacrosssilos,makingcollaboration possible Ultimately,webelieveinthepowerofknowledge

flowsinmarkingorganizationssuccessful.Youcanlearnmore aboutourcompetitiveandmarketintelligencetoolfor dierentteams:productmarketingmanagers,sales enablement,andevenproductinnovationandcontent marketing

Inparticular,enablingsalesteamsisakeyareaoffocus. Indeed,forGartner,“Sales-relatedusecasesandthe exploitationofcompetitiveandmarketintelligenceinthefield isakeyareaoffocusanddemand”Namely,salesteamsneed up-to-dateandshortactionableinsights Butinfact,keeping salesbattlecardsupdatedbycollectingcompetitive intelligenceinreal-timeisnoeasytask.TheCronycle approachtoovercomethelimitationsofbattlecardsisto repositionthemascollaborativecompetitivedashboards maintainedcollectively.

Gartner’ssegmentation theC&MItools marketandCronycle

Gartner’ssegmentationofthecompetitiveandmarket intelligencetoolsisbasedonthethreemainphasesinthe workflow Theyare:gather,analyzeandexploit

INCOMPETITIVEINTELLIGENCE

WebelievethatCronyclehasastrongpropositioncomparedto theotherC&MItools,particularlyattheGatherandExploit ends.Afewpointsofproof:

CronycleTopicshelpusersfindemerginginformation fromunknownsources,usingourartificialintelligence (Gather)

Feedshelpfilterinformationdowntoamanageableflow (Gather)

Wesupporthumanintelligencewithanecientworkflow toannotateandextractinsights(Analyze) Ourintegrationsandembeddednewslettereditorenable easyandregularsharingofbitesizeupdatesto stakeholdersacrosstheorganization(Exploit).

Webelievethatartificialintelligenceisbestataugmenting humanintelligence WeuseAItohelpusersdealwithscale duringthegatheringstage.However,webelievethatcreating meaningfulandrelevantinsightsisstillbestdonebyhumans

ContactustoseehowCronyclecanpoweryourcompetitive andmarketintelligencepractice:

Requestademo

INCOMPETITIVEINTELLIGENCE

4 MIN READ byValeriePegon January262023

Exploretutorials

Signuptoourproductnewsletter

References

Gartner,“MarketGuideforCompetitiveandMarket IntelligenceToolsforTechnologyandServiceProviders”, ChrisMeering,RahimKaba,DanTolan,January10,2023

Disclaimer

GARTNERisaregisteredtrademarkandservicemarkof Gartner,Inc and/oritsaliatesintheUS andinternationally andisusedhereinwithpermission Allrightsreserved Gartner doesnotendorseanyvendor,productorservicedepictedinits researchpublications,anddoesnotadvisetechnologyusersto selectonlythosevendorswiththehighestratingsorother designation Gartnerresearchpublicationsconsistofthe opinionsofGartner’sresearchorganizationandshouldnotbe construedasstatementsoffact Gartnerdisclaimsall

warranties,expressedorimplied,withrespecttothisresearch, includinganywarrantiesofmerchantabilityorfitnessfora particularpurpose

INCOMPETITIVEINTELLIGENCE 4 Log in Meet with us Our Solution Use Cases  About Resources

byValeriePegon January262023 Exploretutorials

Whattoreadnext

Searchcompetitivebattlecardsandotherupdates

ValeriePegonFebruary72023

BuildingaSalesBattlecardthatBetterEnablesSalesPerformance

MasterBurnettJanuary92023

Whyyoushouldbecarefulaboutmonitoringcompetitors

DawnHoefferleJuly142022

Whatiscompetitivemarketingintelligenceandhowisitdifferentfrom competitiveintelligence?