| How to cook up a cookbook |
e ret to th The sec tering a mouthw k? he boo t in m a photos e t le redib u The inc o h rs ent ten e that sp e r tw lv a day fo ays. d intense
December 2011: And I feel a little scared. This book better live up to their expectations. So now that it’s official, I dive into the writing and editing of the manuscript. I want it to include lots and lots and lots of stories, oodles of family fun, and 200 really super-duper outta control recipes. My best collection of recipes EVER. The pressure is on.
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When I’m doing the dessert chapter, we eat ourselves into a sugar-induced coma.
February 2012: In ten weeks, I’ve got my 200 recipes nearly perfected. But that’s just my opinion. From February to June, I have a second and third round of cooks test and edit my recipes. (Recipe editing continues through October 2012.)
December 2011 January 2012:
June 2012:
I’m developing recipes, testing them over and over and over again. Hubby is doing all the shopping so I don’t have to leave the house. He dutifully tastes all the dishes in rapid succession. We’re talkin’ five briskets per day, day after day. He says his taste buds are numb. We eat fish tacos for breakfast and skirt steak with chimichurri at 4:00 am.
The photo shoot. Ten hours a day for twelve intense days. That’s my deadline because soon I will pack up my family, my entire life, and move to Israel. (In fact, before the last day of the photo shoot I publicly announce our aliyah plans.) Andrew is my photographer and his wife Carrie is my food stylist. They each have an assistant on set
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JoyofKosher.com | WINTER 2013
too. Their incredibly talented friend, Paige, is my prop stylist and she has an assistant; then, of course, there’s me, and Tamar (from JoyofKosher.com) visits the set too! What’s one more? We are tasked with shooting ten shots a day. Timing is critical.
CLICK For a behindthe-scenes video of the photo shoot and aliyah announcement visit JoyofKosher.com/PhotoShoot
August 2012: Hubby and I move our family to the other side of the world and produce a documentary series about our aliyah experiences. Until now, my five kids have been mainly in the background of my public appearances. Now they are front and center. It takes some doing for them to get used to cameramen following them around.
October 2012: I send my painstakingly crafted manuscript to Cassie and hold my breath, waiting for her reaction. Jubilation! She loves it! We decide on a title: Joy of Kosher Fast Fresh Family Recipes Dress Them Up for Entertaining/Dress Them Down for Everyday It’s a mouthful, but so is the book.
October 2012 July 2013: The manuscript goes back and forth like a ping pong ball between me and editors, food experts, proofreaders, copy editors, and photo editors. They send me sample covers and I want to cry (not the happy cry! It’s the “OMG- if-