California Publisher Winter 2011 by Joe Wirt

Winter 2011

Volume CI, No. 4

Brown is 2011’s Executive of Year Hardy Brown received the Justus F. Craemer Newspaper Executive of the Year Award on Dec. 2 during the 134th Annual California Press Association Winter Meeting in San Francisco.

Hardy Brown is publisher of the Black Voice News in Riverside.

HOW’S YOUR

For more than 25 years, Hardy Brown and his wife Cheryl have been publishing the Black Voice News, which was founded 8 years ago by students at the University of California,

Riverside. From the day he purchased the newspaper, Hardy Brown has been a champion for the underdog, not only in the African-American community, but across every ethnic, demographic and geographic line in the region – from the Latino community to the poor; for women, children, the elderly, veterans and all of those others who have had no voice but whose issue

merited attention. As a publisher, Hardy is a vigorous champion for newspapers who continuously advocates for open government, public access and the right of the people to know. His weekly editorials continue to hold our elected and public officials, institutions and other powerful interests accountable for their

LIABILITY PROTECTION?

Publisher Profile Stephen Staloch Gilroy Dispatch

Pg. 3

Legal Helpline ........ 2

Advertising ..... 5 Outreach ...... 10 People ......... 12

Newspaper Technology ..... 8

tion, negligence in covered content, plagiarism and breach of privacy. These types of claims are very common for media clients and, as stated above, can be very costly.

Are you relying on First Amendment or “fair use” protection for any of your articles or programs? If you’re protected in these scenarios, why worry about a claim, right?

What platform? A software application is task-specific software that leverages one or more technology platforms. Some applications rely only on a platform while others are also device-specific. For example, The Washington Post’s well-publicized Social Reader is an app that shares, via Facebook, which articles a user’s friends are reading on The Washington Post. The idea being, of course, that the

See LIABILITY Page 6

See ONLINE, Page 4

Journalism is where you ‘find your place’

I N S ID E

From the President ........ 2

Even a nice ‘app’ has legal issues Many California newspaper publishers have or are in the process of rolling out software applications so that readers can access their content using smartphones, iPads and other devices. These software applications, or apps, offer opportunities for newspaper publishers to deepen the relationONLINE ships with their readLEGALITIES ers, who are increasingly accessing news Jennifer Small online through mobile devices and socialnetworking platforms. Through an app agreement, the parties may share content streams, metadata, user data, advertising rights and ad revenue. Because such collaboration exists against a legal backdrop of relatively new technology and some unresolved legal issues, publishers should be aware of some key app provisions.

Check it; one policy doesn’t always fit all First in a series By Sinead Murphy Special to California Publisher “E&O insurance? Who needs that?” This is a common question we hear in the insurance world from clients who consider their risk-management procedures sufficient to negate the requirement for errors and omissions insurance. In this economy, no one wants to pay for something they may not need, so let’s run through the potential scenarios you could be facing without E&O insurance. Consider posing these questions instead: Is there a possibility a third party could take issue with anything you print or state in your news publication? Whether you are a traditional news publisher or an online publisher, the environment for litigation is rife at the moment. Times are tough, and people are looking for any way to gain financial security. This attitude can distort perspective and create claims scenarios that are less than rational. But even a non-meritorious claim has to be defended, and attorney costs can be significant. On average, the cost of defending a nuisance claim is $250,000 and up. In general, a U.S. Media E&O policy covers claims brought by a third party for intellectual property infringement, defama-

See BROWN Page 9

Obituaries .... 13

By Konnie Krislock Special to California Publisher Of the many reasons high school students give for signing up for an elective relevant to their future — learn to write and research, use the latest in technology and “get involved” — the one that resonates is this: “I’ve found a home!” “It’s the first place I felt like I had a family in high school,” one editor told me. After mentoring more than 25 Southern California journalism programs in the past four years, I realize that is the journalism classroom’s singular appeal: a place to call your own and friends who will support you. And we don’t talk about that feature often enough.

California Newspaper Publishers Association

In the chaos that is high school, often only those students who “find a place to call their own” succeed socially and intellectually. Team spirit lives on sporting fields and indoor venues, seldom in academic classrooms. But visit a newsroom, yearbook office or broadcast studio at the local high school, and that spirit is alive and well. Journalists share computers, digital cameras and Flip videos in their vision to create new-age publications as well as online and on-air newsworthy media. Thanks to English teaching emphasis on “peer editing,” students are less likely to cringe when their journalistic writing is crit-

Friends made on the way: Los Angeles Times reporters Gary Klein, left, and Jerry Crowe honor the late Jolene Combs at USC. Crowe was a student of Combs’ at El Camino College.

See ACADEMIC, Page 11

2000 O St., Suite 120, Sacramento CA 95811 (916) 288-6000

Fax (916) 288-6002

www.cnpa.com

2 California Publisher Winter 2011

T H E C N PA M I S S I O N To champion the ideals of a free press in our democratic society and to promote the quality and economic health of California newspapers

Very soon, there may be an app for all of us As a result, it has never been “How long will newspapers easier to read newspapers and continue to be printed on magazines on digital platforms, paper?” and there is a new level of uniforWe’ve all heard that quesmity that makes it easy for readers tion, usually from someone who to move from one publication to believes the answer is a few another without mastering new years at best. My own answer navigation skills. has long been expressed in genIn turn, that has helped to creerations, because we still have ate a truly worldwide market for one or perhaps two generations subscriptions to digital publicaof Americans with a long-term FROM THE tions. newsprint habit. PRESIDENT In recognition of this sea But with the rapid adoption Ralph Alldredge change, the leadership of CNPA of smart phones and tablets, I has undertaken to determine what find that those habits are changwill be required to permit all of our meming. ber newspapers to sell subscriptions for One good friend who is nearly 80 now their publications through online stores in reads books and newspapers on a Kindle. a format that is compatible with any elecAnother in his 90s bought an iPad after I tronic device. showed him how easy it is to read newspaOur first meeting was with the senior pers on that device. vice president of Apple responsible for its Both are lifelong newspaper readers who media sales business. We received a warm now use both paper and pixels, but they reception and are now exploring the details may well abandon paper as they become of developing an app that could be used by more comfortable with the alternatives. all member newspapers to sell subscripThe appeal of these new devices is not tions and interface with readers through just portability or the benefits of merging phone and computer functions into a single the Apple Newsstand, a feature of its new operating system that has already produced device. The key is special applications, or substantial increases in online subscrip“apps,” that streamline the presentation tions. of particular content so that readers can We are in the process of establishing quickly find and easily assimilate what is similar contacts with the other principal most useful to them. Newspapers began publishing content on players in this market. We will provide more details on this their websites long ago, but in a welter of initiative as the process unfolds. In the different formats that shared one defining meantime, feel free to contact me with any characteristic: All of them were difficult to questions or if you have anything to offer navigate. So long as computer screens were on this subject that might assist our efforts. increasing in size, there was little incentive I can be reached at alldredgelaw@gmail. to conserve space or efficiency. com or by telephone at (510) 75-7200. But when screen space shrank dramatically to permit real portability, it was CNPA President Ralph Alldredge is pubessential to employ the discipline of the lisher of the Calaveras Enterprise in San app to streamline content and simplify the Andreas. reader interface.

CALIFORNIA PUBLISHER

For retaining details, print rules, study finds enon, reached similar conclusions, When it comes to delivery the students’ findings confirm the of news and information via advantages of print even after a home computers and laptops, decade of exploration of dynamic and likely smart phones and online story forms. tablets, we may be looking at The students offer a variety of more but getting less. That is, explanations: our brains may be retaining less news through the online l Printed newspapers have a limexperience than if exposed to ited purpose: to deliver the news. the same information by way The Internet has many purposes: of printed and published newsbusiness, communication, news, EXECUTIVE papers. gaming and other entertainment. REPORT That is the conclusion l Printed news is fixed, pressed Tom Newton reached by doctoral students thousands of times, while informaat the University of Oregon tion online is ephemeral. School of Journalism and Communication l Online readers tend to scan stories while after they asked and answered the quesprint readers are more methodical. tion of how memory is affected by differl Finally, online news websites offer fewer ent media – in this case, news obtained cues about the importance of a particular through the Internet vs. news obtained story. from a printed newspaper. While the results of the study are likely The researchers used college journalism not surprising to publishers and editors, students, most of whom got most of their the undeniable shift in reading habits information online, to participate in the requires continuing exploration of how to study. Half the subjects were asked to read bring the best traits of printed newspapers The New York Times and half to browse its to online readers. accompanying website. Printed newspapers are the historiParticipants were asked to peruse any cal root of all journalism and, so far, are articles in the newspaper or its online veressential to civic engagement and an sion they liked and answered survey quesinformed electorate. This role must never tions afterward. be abandoned no matter what form newsPrint newsreaders in the study remempapers take. bered significantly more topics than online The study, “Media Matters: newspaper readers. They remembered Newsreaders’ Recall and Engagement more main points of news stories than with Online and Print Newspapers,” was online readers and the number of news presented at this year’s annual conferstories recalled. ence of the Association for Education in The recollection of headlines between Journalism and Mass Communication. the two groups was about the same. Download it at http://img.slate.com/ Interestingly, the online readers gave media/66/MediumMatters.pdf slightly more credibility to news stories than did print readers. Tom Newton is CNPA’s executive direcWhile prior studies, conducted when the tor. Contact him at (916) 288-6015 or Internet news sites were a new phenomtom@cnpa.com.

Council videos have a short life

Published quarterly by the California Newspaper Publishers Association 2000 O St., Suite 120 Sacramento, CA 95811 Winter December 2011 Thomas W. Newton Executive Director Joe Wirt Editor Diane Donohue Advertising Sales California Publisher USPN 084720 ISSN 0008-14 4 Subscriptions are $15 per year. California Publisher is printed by Paradise Post Printing. Periodicals postage paid at Sacramento, CA. Postmaster send address changes to: California Publisher 2000 O St., Suite 120 Sacramento, CA 95811-5299

Several days ago, I received a call from our city clerk who informed me that she intended to destroy the tape recordings of city council meetings dating back to 2006. All of the recordings have been transcribed into formal minutes of the council’s meetings, and the clerk said the minutes will not be destroyed. Isn’t the city clerk prohibited from destroying these recordings?

HELPLINE Jim Ewert CNPA General Counsel

California Government Code Section 5495 .5 (b) provides that any tape or film record of an open and public meeting made for whatever purpose by or at the direction of the local agency shall be subject to inspection pursuant to the California Public Records Act but may be erased or destroyed 0 days after the taping or recording. Any inspection of a video or tape recording shall be provided without charge on a video or tape player made available by the local agency. The clerk can lawfully destroy most of the tapes at issue here as long as they are more than 0 days old. However, until the clerk actually destroys the recordings, you are entitled to view, listen to or obtain copies of the recordings of the council meetings if you are so inclined.

One of our local advertisers wants to run an ad campaign offering a $100 rebate to custom-

ers who purchase certain products from her store. One of the graphics the owner wants to use in the ad is a picture of a $100 bill with his picture superimposed on the front of the bill. I understand that printing a picture of U.S. currency is a violation of federal counterfeiting laws. If we publish the ad with the advertiser’s picture in the middle of the bill, would the ad violate the law?

According to the Secret Service, the arm of the U.S. Treasury Department that enforces counterfeiting laws, currency can be reproduced in whole or in part so long as the reproduction is in black and white and is less than three-fourths or greater than one and one-half times the bill’s linear dimensions. As to superimposing his picture on the front of the bill, there is nothing to prohibit the owner from using his picture on the bill as long as picture of the bill is reproduced in compliance with all of the other requirements previously mentioned.

An employee who was recently terminated by the city filed a claim with the city last month. The employee alleges that he was wrongfully terminated by the city after notifying the city council and the district attorney about an inappropriate use of funds by the city’s public works director. The city council held a special meeting last week at which the council denied the claim. I submitted a written CPRA request for a copy

of the claim to the city clerk. In the city’s response, it cites Government Code Section 6254(b) as the basis for denying my request. Is the city allowed to withhold the claim?

Probably not. Section 6254(b) exempts from disclosure records pertaining to pending litigation to which a public agency is a party – or records pertaining to formal claims made against the government agency – until the pending litigation or claim has been “finally adjudicated” or otherwise settled. While Section 6254(b) exempts records pertaining to the claim, it does not exempt the claim itself. Relying in part on a 1988 California Attorney General opinion, a state Court of Appeal, in Poway Unified School District v. Superior Court of San Diego County (1998), held that the exemption in 6254(b) does not encompass the Claims Act claim form itself. The court reasoned that the word “pertain” means “to relate, to belong, to be pertinent to something else,” and the claim form itself was that “something else” not encompassed in the exemption. The Poway court also rejected the argument that a claim form is exempt because it is a record pertaining to pending litigation. Since there is no exemption that permits the claim to be withheld, the CPRA requires the district to disclose it to you. Jim Ewert welcomes general legal questions from CNPA-member newspaper personnel on the Legal Helpline: (916) 2886013.

Winter 2011 California Publisher

PUBLISHER PROFILE

Steve Staloch Gilroy Dispatch/MainStreet Media Group How do you enhance the impression your newspaper makes on your communities? We believe in giving back and support numerous community programs and events. In addition, I believe my participation in local business councils plays a role in helping shape public policy and enhancing issue awareness. Our South County Business Council has most recently been an ongoing forum for business leaders to discuss the many aspects of a proposed habitat conservation plan (HCP) that has far reaching consequences for development today and for generations to come.

How did you get to where you are now? As one of 10 children, there were two unspoken but generally accepted rules for survival: no job, no money; no understanding of current events and you were pretty much left out of any meaningful dinner conversation. We were not allowed to watch television during the week, so delivering newspapers and devouring headlines became a daily ritual. My father would lead the topic du jour expecting educated participation, and that we stand firm in our convictions. Still a news junkie, I also believe the sun rises and sets on creativity. So what better profession to put my passions into practice? And Lord knows, I’m still practicing. Tell us something about the communities you serve. Gilroy and Morgan Hill are predominantly bedroom communities to San Jose and the Silicon Valley. More than 60 percent of the workforce commutes 20 minutes or more to get to work, and while they represent a prime demographic, they also have fewer ties to the community and community news. It’s a tough audience to infiltrate. Also, Gilroy’s retail base is heavily influenced by outlet malls that do little newspaper advertising, so the bulk of our ROP customer base is made up of small merchants. Hollister, on the other hand, is a more rural community with a Midwest feel and a great newspaper community. There’s nothing sleepy about Hollister in terms of topical and sometimes tabloid-ish news.

Amid competition for people’s time, how do your products deliver must-read content? Good question. I have an industry concern and that is that delivering quality, relevant content that people want to read is taking a back seat to bottom line performance. We have to strike a balance or we face extinction. Any advice on balancing work and life? Having physically moved my family 13 times for the love of my profession, I am not qualified to give advice in this area. I will say that a self-imposed two-hour phone/iPad embargo each evening is a starting point.

MainStreet Media’s Steve Staloch: “Delivering quality, relevant content that people want to read is taking a back seat to bottom line performance. We have to strike a balance or we face extinction.”

Tell us about how your company is succeeding in capturing audience and revenue. We’ve been ahead of the digital curve now for some time, building websites and producing video commercials for almost three years, developing a unique used car video site, autovlogs.com, and marketing a streaming video camera portal that displays high traffic public locations in our markets. We also created a door hanger program, opknockers. com, and we have the capability to deliver pieces anywhere in California to as few as 5,000 homes to as many as 250,000. Our delivery audits and finely targeted distribution contribute greatly to the success of this niche program. We also launched Gilroy Dining and Morgan Hill Dining last year and just added a feature-rich iPad app to our list of mobile platforms. Today we have more than 12,000 subscribers to our iPhone and Android app, which we launched last year – quite an amazing response. In your time there, how has The Dispatch changed with the audience and the community? By reaching out and proactively engaging the community in the public debate through discussion boards, polls, providing a conduit for sending video clips and photos. We’re also launching new websites this month in Gilroy, Morgan Hill and San Benito County. Describe how you as publisher oversee your area. We have good folks, but economic realities and a lack of adequate resources require a degree of micromanaging and rolling up of the sleeves that can be challenging at times.

coupons that have no relevancy to their lifestyle. In turn, retailers compose coupon messages that are immediately received by the consumer requesting their specific coupons. The retailer pays a fee for each message sent, and there is no fulfillment criteria or hokey “deal is on” hype. Coupon fatigue is real, and the printing of coupons archaic. The myZipons concept is incredibly simple, managed solely by consumer and retailer, sold by local newspaper sales reps and promoted by the newspaper affiliate. If anyone is interested in a webinar demo, just give me a call. We’re ready to roll the concept out once we’ve secured a network of newspaper affiliates and a level of funding. We also have a patent-pending paywall concept, Toll Trigger that allows the marketplace of readers to determine if and when a piece of content we publish is monetized. I’m very concerned that the paywall models out there today for newspapers not on the national radar screen rely on the value of diluted mastheads to ensure survival. I don’t understand how a story becomes truly viral if it’s parked behind a paywall, and the whole idea of setting a story quota is counter intuitive to the consumer experience. For a comprehensive video presentation, you can go to tolltrigger.com.

PERSONAL STATS Name: Steve Staloch

How big a fan of garlic are you? Huge. I suspect gum and mint sales per capita are off the charts in The Garlic Capital of the World, and I suspect cholesterol levels – just from breathing the air - are significantly lower.

How big a deal is the annual Garlic Festival to your company? We sell the annual program and of course take advantage of single copy sales opportunities. Personally, my five-minute commute to the office takes up to five times longer. Quite a hardship. Recommend for us another major food festival in the state that you’ve found worth a visit. Castroville’s artichoke festival is a close second, but my favorite artichoke fare is also smothered in garlic. What can I say, I’m addicted. We’re now seeing some metro dailies moving to suspend some delivery days. What advice can you give to others who are analyzing their frequency vs. revenue? We went from five to two in Gilroy, Morgan Hill and Hollister some four years ago. With 80 percent of our advertising revenue derived from just two days, the decision was pretty simple – in spite of ego. How should a publisher reconcile the balance between reduced print delivery and still providing advertising and content the other five days? Give us an example of how the online product can excel in this area. We’ve recently implemented a 15-minute rule that moves breaking news to online and mobile even if only in summary format. Promoting the concept conveys a sense of urgency and real-time communication that are pervasive stigmas inherent with print.

Born: Springfield, Ohio, 1952 Contrast that with your work as a MainStreet Media executive. The big picture often involves beta testing new concepts at South Valley Newspapers for rollout at our other properties. But our publishers also enjoy a great deal of autonomy, and many of our programs are market specific and tailored by the local publisher. MainStreet Media has a diverse mix of properties around the state. Describe those markets for us. They range from some of the best zip codes in the country in our Del Mar, La Jolla and Rancho Santa Fe markets to our relatively isolated newspaper in Jackson. And Santa Cruz is somewhat of an island unto itself. Your company has been known to create its own digital tools vs. buying “off the shelf.” Describe a couple and tell us why a publisher might want to go the “build your own” route. In addition to those previously mentioned, we created a fully functional coupon concept, myZipons, that allows the consumer to choose which local retailers they want to receive SMS coupons from rather than unsolicited

First job: Delivering the Springfield News-Sun when I was 9 years old Current job: Publisher of The Gilroy Dispatch, Morgan Hill Times, Hollister Free Lance and Weekend Pinnacle. Senior Vice President & COO, Mainstreet Media Group, LLC, Gilroy Education: Thief River Falls (Minn.) Tech, Journalism, technical writing; Lamar College, accounting Family: son Joshua, Marinette, Wisc., 35; daughter Sara, Chicago, 33; Alexandra, San Francisco, 28; and three grandchildren Community involvement: St. Louise Hospital, finance board, San Benito Business Council, South Valley Business Council Diversions: a form of golf; playing guitar

Who has inspired you? In what way? Bill Meroney, my publisher in Port Arthur, Texas, when I was with Cox Newspapers years ago. His mantra, “lead, follow, or get the hell out the way” still influences my management style today. How would you advise a young person with an interest in media to go about pursuing a career like yours? If you view it as just a job, don’t waste your time. What are you most proud of? Personally, my three wonderful children; professionally, that we are weathering this perfect storm and emerging as a leader in a new generation of community newspapering. How has membership in CNPA helped your company? The legal advice is priceless. You guys do good work. If you had it to do all over again, would you. Absolutely.

4 California Publisher Winter 2011

View search, social media as assets By Frank Pine Special to California Publisher A recent Pew Center study reveals some interesting trends in the way people feel about local news and where they get it. The study, “How People Learn about their Local Community,” was conducted by the Pew Research Center’s Project for Excellence in Journalism. It broke local news and information down into 16 categories of information, including such things as weather, traffic, breaking news, politics, crime, local business, restaurants and entertainment, and so on. The study found that people under 40 get most of their news and information from the Internet, which the study defines as search engines, specialty-topic websites and social networking sites. People over 40 rely more on newspapers, according to the study. Worth noting is that people who said they use a newspaper’s website were counted as newspaper readers, though the study further reports that newspaper readers prefer the print newspaper to the newspaper’s website. What really resonates, however, is that a majority of respondents (69 percent) said they felt their access to information would not be diminished if there were no local newspapers. The survey’s authors describe this as “a striking finding” and note that it contra-

dicts other aspects of the data, which show “newspapers play a much bigger role in people’s lives than many may realize.” Newspapers, the study shows, rank first as the preferred source for 11 of the 16 different types of information people are seeking. It’s a disconcerting disconnect, but really not all that surprising. I suspect it has something to do with the fact that many view “the Internet” as a primary source of information and have come to assume that whatever information they might want is a Google search away without thinking too deeply about the source of that information. It’s unfortunate that many media studies seem to focus on platform rather than

institution, pitting newspapers, television networks and radio stations against “the Internet.” This particular study is one of the few that carefully defines its terms and makes it clear that the Web portals to traditional media are being included as part of that traditional media. That’s a nice step, but it still presents an incomplete picture. In this case, for instance, the study defines “the Internet” as search engines, social networks and specialty sites. We all know, or at least we should know, that search engines for the most part do not employ teams of local reporters assigned to cover communities - whether that’s car crashes and crimes or politics and policy. Still, I often hear people remark that they get their news from Google. Presumably, these readers are digital headline scanners, people who don’t read past the jump, or in this case, click on the link. Therefore, they don’t necessarily think about the source of the headline even if there is a little credit with a link to the source. Those sources, however, are important, as even the most cursory Google search reveals. Search Google News, and you’ll quickly

find the content comes from the more traditional sources, as you might expect. Same can be said of social networks, such as Facebook and Twitter. I’m sure lots of respondents get their news from sources such as these, and for many, the information contained in the link is enough to convey the gist of the news. Hence, when asked, they answer that they get their news on Facebook or Twitter or from a blog. Because of this, we in the news media are all too often reluctant to embrace - if not downright hostile toward - search engines and social networks. We see them as competition when we should see them as conduits or vehicles for delivering news and information to a larger audience of readers. The Web - from search to social and well beyond - is not a looming bogey for traditional media; it’s an opportunity for transformation, a pathway to reach new readers in faster and more efficient ways. As news media make the transition from traditional print to digital first, it’s incumbent upon us to maximize these opportunities in such a way that readers recognize the value of the information they’re receiving, and just as importantly, the source. We’re not going to make that happen without embracing search engines and social media as distribution channels instead of potential competitors. In the long run, they are part of the solution, not the problem. Frank Pine is editor of the Inland Valley Daily Bulletin in Ontario and The Sun in San Bernardino, from which this revised Oct. 9 piece is reprinted with permission.

Such an audit provision may survive for some established period of time after the agreement has ended. These are some of the legal considerations to keep in mind as your newspaper considers offering an app. While we are in an era of “there’s an app for that,” publishers should keep in mind that there is also a legal issue (or two) that is involved with

every app. Jennifer Small, subbing in for Tom Burke this issue, is an associate in the Seattle office of Davis Wright Tremaine. She regularly counsels in the areas of general copyright, open-source, the Digital Millennium Copyright Act and online privacy. Reach her at (206) 757-8146 or jennifersmall@dwt.com.

ONLINE From page 1 more friends read a given article, the more valuable that article is to the user of the app. This app is downloadable through Facebook. Other apps are platform-based but also work in connection with specific types of devices such as mobile phones, tablets and personal digital assistants or “pdas.” Apps on the devices are either pre-installed or downloaded by the reader through a distribution platform such as the iTunes store or Facebook. Televisions and set-top boxes have also been popular devices for streaming-content apps. In the future, look for apps to be connected to all sorts of platforms and devices, from cars to microwaves and refrigerators. Protecting users’ privacy Privacy issues related to apps have received significant press of late, and perhaps for good reason. The Wall Street Journal’s “What They Know” series revealed that popular apps on Facebook shared user IDs (unique numbers assigned to each Facebook account that can be used to gather personally identifiable information from a person’s public profile) with advertisers and Internet tracking firms. In a recent enforcement action, the Federal Trade Commission indicated that it would have jurisdiction over mobile apps, as well as websites, that engaged in unfair or deceptive practices in violation of Section 5 of the FTC Act. What does this mean in the context of a newspaper’s app agreement? An app developer will typically request some access to user data, whether for purposes of advertising or for the functionality of the app itself. A third-party app provider may, for example, need to access a reader’s history to made reading recommendations via the app. Before publishers sign an agreement with an app provider, they will need to be sure that any rights they are giving to user data is consistent with their existing privacy policy. Additionally, app agreements should prohibit flash cookies, which are cookies that can respawn after having been deleted; “supercookies,” which are capable of recreating users’ profiles after the regular cookies have been deleted; and any other

cookies that cannot easily be deleted via an end-users’ browser. Such cookies have recently come under scrutiny by the press and may also violate a newspaper’s privacy policy. Other online content issues A newspaper publisher’s online app agreement should make clear how notices under the Digital Millennium Copyright Act will be handled. (If a copyright owner discovers a copyright violation, notice is ordinarily given to the offending website, through a DMCA notice.) Additionally, and especially if an app will carry both the newspaper’s and an app developer’s brands (consider for example, an application that is co-branded by a wellknown social networking site and a newspaper), the app developer may request certain rights to disable content under certain established criteria. For example, a piece of content that might be considered “adult material” for some audiences could be considered legitimately newsworthy for a newspaper app. Here, the parties will need to work together collaboratively, while also maintaining control of content in a way that would be expected in light of their respective audiences. Advertisements A publisher will also want to anticipate how to manage and sell any advertisements made available through its app. Advertising may be introduced in three segments: in the newspaper articles or other news content that may be streamed through the app, in the app itself -- that is, in the parts of the app experience that are not newspaper articles or other streamed content -- and sometimes (and this usually comes up only if the app will be installed on a device) in the app interface or dashboard image that links the user from the appliance user interface to the app functionality (imagine turning on a television and seeing a dashboard or other icon leading to an online news program). Where one party is sharing advertising revenue with another, there may be an audit provision in the agreement that allows the payee to audit the payor on an annual, or otherwise-established, basis.

“I Have Returned”

After spending most of the past two years in Iowa dealing with the estates of both my parents, I am back full-time in California and anxious to resume my brokerage and appraisal business. GREGG K. KNOWLES -

The longest-active properly licensed newspaper broker in California. Experience counts! Even while I was away, I stayed “in the loop” of the business, closing the sale of the Dinuba Sentinel in 2010, and working part-time at an Iowa paper selling advertising to customers. I learned first-hand what newspaper publishers are facing today to keep their papers operating and profitable!

i i i i

Mergers, Sales, Acquisitions Appraisals Operational Consulting Active in the California market since 1999 i 29 years actual newspaper experience in California and Iowa i Member CNPA, NNA, SPJ Confidentiality is always our first concern for you! JUST PUT ON THE MARKET! Profitable Western U.S. weekly, 2010 revenues $500-$600K, owner cash flow 17%. In a semi-rural community, but close to cities and attractions. No competition. Attractively priced for quick sale in today’s economic conditions. CALL!

P.O. Box 9698 Bakersfield, CA 93389 Phone (661) 833-3834 Cell (661) 333-9516 Fax (661) 833-3845 e-mail: gregg.knowles@netzero.com Website: www.media-broker.com

Winter 2011 California Publisher 5

We’re placing ads and naming names resurgence of fast food accounts Our mission is to make sure that are realizing the value of that any client we handle runs in reaching a paid subscriber with newspapers and on newspapers’ their coupons. In the last two websites. months, we have had queries Let’s do some numbers: from McDonalds, Subway and CNPA Advertising Services placed Carl’s Jr., just to name a few. 01 ads for 27 clients in October. Our biggest newspaper supportThe ads were scheduled in 1 8 difer recently is Quiznos, which will ferent newspapers. be placing its business in newsAnd some name-dropping: papers across the country. In October we received advertising AD It’s all about the networkbusiness from Ogilvy for California SERVICES ing: We have several projects Earthquake Authority, California Wolf Rosenberg that have begun or will be Bonds. We also received ads launching soon. Our biggest for U.S. Farmers and Ranchers initiative is the Daily Classified Alliance and Quiznos. Network, kicked off in October, which now Here are other clients we placed in has million circulation that we can offer October: our classified clients. This new product will Bridgestone/Firestone, Culver allow us to compete with classified aggregaAcademies, Expert Tire, HealthSpring, tors and other networks. It provides CNPA JoAnn Fabrics & Crafts, MEDIACOM, and daily papers an opportunity to sell into Meineke Car Care Centers, Nerds On the network and create an additional revCall, RAMP Results, Real Mex-El Torito, enue stream for your newspaper. St. Helena Hospital-Cancer Center, State Vote “yes” on political ads: With the Treasurer’s Office, BuyCABonds.com, Tachi political season close at hand, the other big Hotel and Casino, TJX-Home Goods and initiative that CNPA will be working on is TJX-Marshalls. how to get our share of political ads sold A little back story: We are seeing a

into member papers. We have started our planning process and believe that if we can be competitive on rates with our biggest competitor, broadcast, we have a very good chance at placing this category of business into California newspapers for 2012. We will be sending our strategic plan and enrollment forms out to you in the next month. Knowing and learning: Two areas that my staff always wanted more of when I was a publisher were research and training, and what I’m hearing is that those two areas are still in demand. To help, CNPA has partnered with Pulse of America and R Selling through the Center for Sales Strategy. Pulse is planning to provide current, comprehensive reader and website visitor shopping information at no cost to our members. R Selling will provide our member staffs with training on how to develop integrated marketing solutions utilizing both print and online. The self-paced program takes three months to complete and will be available to our members at a reduced rate. As these programs develop, we’ll keep you informed through the CNPA Bulletin, our website and ads on our sites. Wolf Rosenberg is vice president of advertising for CNPA Services, Inc., CNPA’s for-profit corporations. You can contact him at (916) 288-6036 or wolf@ cnpa.com.

Make sure to hit all the bases Burt is a real estate agent who told me about a call he received from a telemarketer. “It was a company that was selling advertising in some kind of print and online directory,” he said. “A minute or so into her spiel, she asked if I wanted to hear the ad copy they had prepared for my listing. That really took me by surprise, because I had never talked to anyone at that company before. To be honest, I had never heard of them. “As far as I remember, the copy went something like this: ‘In today’s everchanging real estate market, you want a representative who will keep your best interests at heart. Burt understands the intricacies of buying and selling. From his first AD-LIBS day in the real estate business, he has been John Foust focused on customer service. And over the years, he has developed a strong network of contacts in the banking, construction and relocation industries. Whether you’re interested in buying or selling, Burt is the right person to help with your real estate needs. Customer service is his number one goal.’ “Ridiculous, isn’t it?” he said with a laugh. “Now, I’m not blaming the lady who called me, because she was just doing her job. But it was obvious that her company uses generic ego copy to try to close sales in short phone calls. They probably have one template for real estate, one for dentists, one for attorneys, and so on. “How in the world can anybody create effective advertising without learning something about the advertiser?” Burt asked. “It was obvious that they were skipping a step in the process.” That telemarketing call reminds me of an old baseball story. Jake Beckley, who played for the Cincinnati Reds in the early 1900s, was running from second to third when he noticed that the home plate umpire’s back was turned. Not one to miss an opportunity, Beckley skipped third base altogether – missing the bag by 15 feet – and sprinted to home plate. He was emphatically called out, and when he complained, the ump replied, “You got here too quick.” Like Jake Beckley, Burt’s telemarketer tried to skip a step – and was called out at the plate. Spec advertising can play a valuable role in the sales process, as long as it is based on relevant information about the advertiser. “I have bought spec ads before,” Burt explained. “One thing that set those ads apart was that the people who created them learned something about my business before they presented ideas. They studied my previous advertising, and they asked questions to learn what sets me apart from my competitors. That put them in position to create ads that weren’t generic, boilerplate ramblings like I heard from that telemarketer.” Burt wants his marketing to stand out, not blend in. And I think it’s safe to say that the advertisers in your hometown want the same thing. It all starts with knowledge. That’s one step that is too important to skip. (c) Copyright 2011 by John Foust. All rights reserved.

John Foust has trained thousands of newspaper advertising professionals. Many advertising departments are using his training videos to save time and get quick results from in-house training. Email him for more information: jfoust@mindspring.com.

California Publisher Winter 2011

LIABILITY From page 1 Wrong. Although you may have a strong legal defense if a claim is brought, there is still the small issue of defense costs. Think back to the $250k+ in legal fees to defend a nuisance claim. What about subpoena costs? What about a confidential source that needs his anonymity protected? These are all additional potential costs to you and your business that an E&O policy will help to cover. News gathering entities should make sure that, in addition to the standard covered perils, your E&O policy has broad coverage for contingent bodily injury and property damage, subpoena defense costs, protection of the anonymity of sources and First Amendment protection. Do you have a website, apps, Facebook page, Twitter account or any other cyber-liability exposure? It’s rare to find a media company today without a certain amount of online exposure. With so many social networks like LinkedIn and Facebook, and the growing popularity of company-specific apps, it’s hard to resist the temptation of jumping onboard the online social community and reaping the benefits of low-cost, far reaching advertising. The reality is, the more people your content is disseminated to, the higher your exposure and potential for an E&O claim. One thing you must ask yourself is: What type of information does your website or application collect from users and how securely do you store this information?

We’re all still here, right? ence. So what’s the deal? Is print It can safely be said that the dead, alive or on life support? No combination of the local newsone seems to know exactly. paper, niche publications and In February 2007, New York digital products offer unequaled Times Publisher Arthur Sulzberger reach of the total market and Jr. was quoted as saying, “I really nearly every segment within it. don’t know whether we’ll be printI guess it can safely be said ing The Times in 5 years, and you that newspaper companies are know what? I don’t care, either.” finally thinking of themselves “Internet is a wonderful place to be as being in the information and we’re leading there,” he added. NEWSPAPER business and not the printedI’m glad that much greater MARKETING word business. minds than mine have had trouble Scott Little The future seems to be in figuring out where this is all going. cyberspace and not ink on He was right on about the New paper. There’s no doubt that York Times being one of the leadthe combination of print and online is ers with its digital effort. But this coming powerful. Readership of daily newspapers February brings about the five-year mark, has declined a bit over the past year or and I’m fairly confident that The Times’ two. And there seems to be little doubt that printed paper will be alive and mostly well readership will shrink more as people look for several years to come. In fairness, only one week after the above to the digital options for their news and information. comments, Sulzberger said, “We are conIt’s safe to say that the printed newspatinuing to invest in our newspapers, for we per is changing dramatically. What is the believe that they will be around for a very newspaper of the future? I guess no one long time.” Then he added, “Traditional really knows. We all have our theories. print newspaper audiences are still signifiFor what it’s worth, I’d like to repeat cantly larger than their Web counterparts. some opinion I expressed in a column nearPrint continues to command high levels of ly five years ago: reader engagement.” The newspaper of the future will be a Of course, since that time, in most large compact tabloid format, portable, easy to markets, web audiences have grown faster handle and delivered with less frequency. It than those of the printed newspaper. But will be intensely local. National and interthose audiences are accumulated in large national news will be in digest form. It will part by newspapers’ expanding digital pres-

have a fixed news hole and a limited number of pages to assure that every page holds relevant news content. The fixed news hole and limited page count will pave the way for pitch-perfect packaging. It will be predictable so that each day the reader will know where to find the news that’s of greatest interest to him or her. Like a lot of successful magazines (Vanity Fair comes to mind), advertising will be as important as news content to the reader. That factor – coupled with a fixed and relevant news hole – will allow a much higher advertising to news ratio. It needs to be noted that this means that newspapers need to make a sizable and sustained investment in the creative and ad production side – in people and systems. Newspaper creative departments must truly function like ad agencies, offering photography; video; website design and hosting; copy writing; logo design and even pointof-purchase materials. We need to also help the advertiser with the full development of a digital strategy including online, mobile, tablet and more. It’s pretty obvious that today’s publishers walk a perilous tightrope away from print and toward digital. And they’re doing it without a net. Scott Little is president of Media Recruiters in Chico, a CNPA Allied Member. Contact him at slittle@mediarecruiters.com or call (530) 342-6036.

How much personally identifiable information are you collecting from subscriptions to your publications or from your employees? We touched on it briefly above, but privacy is one of the fastest growing areas of exposure for subscription-focused media companies. Perhaps you shouldn’t be reassured because the information is collected and stored by a third party that is indemnifying you. Have you thoroughly checked their financial strength or verified they have an E&O policy of their own to back up the indemnification? With legislation in the area of data protection constantly being introduced or amended, it is difficult to even anticipate what obligations you as a company have if there is a potential breach of your customers’ data. Most media policies can endorse specific coverage onto the policy to address third-party privacy claims and first-party costs associated with a breach or potential breach. So the answer to the question at the start of this article, “E&O insurance? Who needs that?” is “Every media company needs E&O insurance.” The real key is choosing an established admitted media carrier with a very high level of specialized in-house claims handling. Sinead Murphy is vice president of U.S. Media/Entertainment E&O at Hiscox Insurance Company Inc., a CNPA Allied Member. For more on the CNPA/Hiscox partnership, see http://www.cnpa.com/ full_story.cfm?id=3293

Free Vegas trip for killer idea

The Cal-Western Circulation Managers Association is offering a free trip to its Spring 2012 sales conference in Las Vegas to someone with a winning industry idea. The presentation, which does not have to be new for this event, can cover any facet of industry: editorial, advertising, circulation, production, interactive, promotions, etc. The winner will present to the CWMCA delegation on Saturday, April 20, 2012 at Planet Hollywood in Las Vegas. Send your ideas to Peter Gutierrez at pgutierrez@recordnet.com before Feb. 20, 2012. Learn more at cwcma.com.

Eye-catching ads When an ad has to get noticed. StickyAds™ Benefits: • • • • • • • • •

3” x 3” StickyAds 6-color process color Two-sided printing Full bleed CNPA Tiered pricing Online proofing Shipping in 7-10 days Accraply Certified Pay with a credit card or purchase order

In advertising, it takes a lot to stand out. With Staples® Print Solutions StickyAds™, attracting prospective customers is simple. No one can overlook the vibrant color, generous size and powerful messaging on Page 1 of a newspaper. Members of CNPA can offer local advertisers their own StickyAds. As a member, you will receive access to CNPA pricing and a quick, easy online ordering and proofing tool. To learn more, contact Wolf Rosenberg at 916-288-6036 or wolf@cnpa.com. For more information about StickyAds or to receive instructions as to how to work with the CNPA StickyAd specialties, contact Jim Dewey at 800-243-3654 or Jim.Dewey@staples.com.

SPS 01238

Winter 2011 California Publisher 7

CHANGES

MLIM is new owner of Union-Tribune

Black Press Group acquires S.F. Examiner

Flags still flying in BANG region

Platinum Equity has sold The San Diego Union-Tribune to MLIM, LLC, a San Diego company owned by local entrepreneur Doug Manchester, The Union-Tribune reported. Terms of the deal, set to close Dec. 15, were not divulged. Platinum Equity had owned the company since acquiring it in 2009 from The Copley Press.

A consortium led by Black Press Group of Canada has acquired the San Francisco Examiner from Denver-based Clarity Media Group, The Examiner reported. Clarity acquired The Examiner seven years ago from the Fang family, which had acquired it from Hearst Corp.

The Oakland Tribune, Contra Costa Times, San Mateo County Times and other nameplates will continue, BANG President Mac Tully said, reversing previously announced consolidation plans for several nameplates in the region. Meanwhile, BANG newspapers will drop Monday home delivery, the San Francisco Chronicle reported.

Want speedier workflow? Give Adobe Exchange a shot Whenever I lead a training event related to some type of Adobe application, I always end with a lesson on how to download free scripts, plug-ins and other helpers from Adobe Exchange. Adobe Exchange has been around for a long time. It seems like it used to be called Studio Exchange in the old (longer than NEWSPAPER three years) days. But whatever TECHNOLOGY you call it, it’s a great resource for Kevin Slimp anyone who uses an Adobe product and, let’s face it, that’s just about Include everyone. governTo get to Adobe Exchange, go to Adobe. ment com and click on the “Downloads” menu holidays at the top of the desktop. Once in the or those Downloads area, move to the bottom right associcorner, near the bottom of the right sidebar, ated with and click on Exchanges. various religions. Inside Adobe Exchange Create a Once you enter the Exchange area, you calendar will be greeted with a list of Adobe prodwith one ucts. You’ll find all your favorites. Click on to 12 InDesign, Photoshop or one of the other months. application names and you’ll be taken to its So many options. corresponding page on the Adobe website. l Proper Fractions is an InDesign Once there, notice the list of options on script that creates great fractions for the sidebar. Select “Scripts” or “Plug-ins” most fonts without any tweaking. in the InDesign Exchange or “Actions” or While Open Type fonts have the “Filters” in the Photoshop Exchange. You’ll ability to create nice fractions on the see other choices as well, but these are the fly, Proper Fractions creates these ones that interest me the most. fractions using Open Type, Type Once you’ve selected a category, look One or TrueType fonts. on the left side of the page and find a l Tab Utilities is a handy little “License Type” button. Click on it and select InDesign script that speeds up the “Freeware.” This will save you from lookprocess of creating perfect tabs, ing at the commercial software that is also when an ordinary tab won’t do. found in the Exchange areas. l Touch-Up is a Photoshop Plug-in Finally, just above the License Type that will help you get a grasp on button, you’ll see options for “Staff Adobe’s Configurator. Configurator Picks,” “Most Recent,” “Most Popular” is an application that works with and “Highest Rated.” Select either “Most Adobe Air, which is part of the CS4, Popular” or “Highest Rated” and you will be CS5 and CS5.5 suites. Touch-Up greeted with a list of free plug-ins, scripts, is a Photoshop panel, one of those actions and filters for both Macs and PCs. windows we used to call palettes. TouchBelow are a few of my favorite downloads Up combines many of the tools we use in from Adobe Exchange: Photoshop into one simple panel, which l Film Machine is a Photoshop action that means you won’t be spending all that time produces six different flat and curled filmworking your way through the menus on strips using an image. It’s a quick and fun your desktop. This one only works with way to create a different look for a photo. Photoshop CS4, CS5 and CS5.5, however. l Calendar Wizard may be my favorite l Heck, I even got so excited about all the InDesign script on Adobe Exchange. With downloads available on Exchange that I Calendar Wizard, the user simply draws a submitted my own in the midst of writtext form and double-clicks on the script ing this column. Look for my name to find in the Scripts palette. Several options are “Kevin’s Tools PS,” a panel (the new name available to create just the calendar you for palettes) with buttons for most of the want. Begin weeks on Sunday or Monday. tools newspaper designers use on a regular

More than 1,800 California newspaper executives and department heads from 120 dailies and 415 weeklies receive California Publisher.

One captive audience. California Publisher advertising: Call (916) 288-6017

Humboldt Beacon dims The weekly Humboldt Beacon, covering the town of Fortuna and the Eel River Valley of Northwestern California, would cease publication Dec. 8, Publisher Dave Kuta told the Times-Standard in Eureka. The Beacon, published since 1901, was acquired by MediaNews Group in 2005. Kuta also announced that The TimesStandard would eliminate its Monday print edition after Jan. 2, 2012.

Potts helped to modernize McClatchy

basis in Photoshop. For users of Photoshop CS5 and higher, this “Flash Panel” can be installed and placed with the other panels on the right side (or any other area) of your screen. You’ll need to use Configurator, the application mentioned earlier, to install the panel. Once installed, Kevin’s Tools PS is a permanent addition to your Photoshop application. Kelli Bultena, publisher of the Tea (S.D.) Weekly, was my first guinea pig. After installing Kevin’s Tools on her system, she said the new panel works great. Thanks, Kelli. As you can see, I get a little excited about Adobe Exchange. After all, who doesn’t get excited about free stuff? And all of us use some Adobe products. For more information about Exchange, go to Adobe.com and click on the Downloads menu. If you’d like a copy of Kevin’s Tools PS before it is available on Exchange, contact me by email and I’ll be glad to send you a copy. Kevin Slimp is a newspaper trainer and industry speaker. To reach him, or to read past columns, visit his website, kevinslimp. com.

Erwin Potts, recipient of the California Press Association’s Philip N. McCombs Achievement Award, was born in Pineville, N.C., and attended elementary and secondary school in Charlotte and attended Mars Hill Junior College in North Carolina before receiving a degree in journalism from the University of North Carolina at Chapel Hill in 1954. His early newspaper career was interrupted by military service in the U.S. Marine Corps. He joined The Miami Herald in 1958 as a reporter. After five years of reporting, he became state editor, then city editor and assistant managing editor of The Herald during a period in which the newspaper won two Pulitzer Prizes. In 1970 he became general manager of The Tallahassee Democrat, a sister paper to the Knight-owned Herald, then general manager of The Charlotte Observer and The Charlotte News, also Knight newspapers. (Today, the Charlotte Observer, Miami Herald, and most of the other Knight-Ridder newspapers are owned by McClatchy.) When Potts joined McClatchy in 1975 as director of newspaper operations, his mandate was to help transition the company from a traditional family-run operation to a more professional one. At the time the company owned three newspapers: The Sacramento Bee, The Fresno Bee and The Modesto Bee. Potts helped to guide the company through tumultuous years that included conversion of the three Bees to morning newspapers; intense competitive battles in Sacramento and Anchorage (where the Anchorage Daily News was acquired); a years-long strike at The Sacramento Bee that broke a stranglehold unions had held over the company for decades; and conversion from private to public ownership in the late 1980s, when he became president of the company with C.K. McClatchy as CEO. Potts served as chief executive officer, president, chief operating officer, executive vice president and a vice president from March 1979 to March 1985. With the unexpected death of Editor and Chairman C.K. McClatchy in 1989, Potts became chief executive officer, the first non-family member to head the company, which had been founded in 1857 by James McClatchy. He stepped down as CEO in 1996, and retired a year later, succeeded by Gary Pruitt. Potts became chairman of the board. The Minneapolis Star Tribune was acquired while he was chairman, and when he departed the board in 2002, the company owned 1 newspapers and was the third largest newspaper company, by circulation, in the United States. Erwin and his wife, the former Silvia Antuna of Havana, Cuba, live in El Dorado Hills and Cabo San Lucas, Mexico. They are the parents of three sons, Matthew, Jeffrey and Bryan (deceased) and have four grandchildren.

8 California Publisher Winter 2011

Avery to Newspaper Hall of Fame Few men during Californiaâ&#x20AC;&#x2122;s Gold Rush achieved such success as pioneer editor and nature writer Benjamin P. Avery â&#x20AC;&#x201C; measured not in dollars, but in his reputation as an honest, thorough and intelligent man. The unsung editor and motivating force behind the prestigious Overland Monthly after Bret Harteâ&#x20AC;&#x2122;s departure, Avery championed the arts and challenged newspapers to be more informative than inflammatory. Avery, a self-made man, was born Nov. 11, 1828, in New York City. His father died from cholera in 18 2, leaving a widow and five children. Averyâ&#x20AC;&#x2122;s mother moved to Philadelphia where Avery attended common school until age 12. At 24, he left New York and sailed around the Horn for San Francisco. Like most Gold Rush miners, Avery discovered that the glitter of easy money quickly gave way to the drudgery of survival. Averyâ&#x20AC;&#x2122;s salvation came from George K. Fitch, the flamboyant editor of the San Francisco Times and Transcript. Desperate, Avery had written a poem with char-

C O N TACT

Submit a story idea, letter or comment to California Publisher: Joe Wirt (916) 288-6021 joe@cnpa.com Advertise in California Publisher: Diane Donohue (916) 288-6017 diane@cnpa.com Change your address; update information: Bryan Clark (916) 288-6001 bryan@cnpa.com Order a CNPA book or directory: Debbie Gerber (916) 288-6012 dgerber@cnpa.com Get help with a legal issue: Jim Ewert (916) 288-6013 jim@cnpa.com Place a recruitment ad in the Classified Job Bulletin: Debbie Foster (916) 288-6018 debbie@cnpa.com Better Newspapers Contest: Bryan Clark (916) 288-6001 bryan @cnpa.com

coal onto the back of his mining pan and sent it to Fitch. Fitch bought the poem, paying Avery in gold dust and telling him, â&#x20AC;&#x153;You can make better money in literature than you can in those hills.â&#x20AC;? Avery moved to North San Juan in the Mother Lode, working briefly as a druggist. In 1857, he began editing the North San Juan Star, which he eventually bought. Avery changed the name, format and content and in August 1858 published the first edition of The Hydraulic Press. In 1860, a group of publishers offered Avery the job of editing a new paper, the Marysville Appeal. The Appeal became the stateâ&#x20AC;&#x2122;s leading Republican newspaper.

The next year Avery was elected state printer and married Mary Fuller, a public school teacher in Marysville. Two years later he began a relationship with the San Francisco Bulletin that lasted for a decade and gave him statewide exposure. In 1868, Avery helped Bret Harte found the Overland Monthly, which included Mark Twain, John Muir and Ambrose Bierce in the first issue. Avery divided his energy between The Bulletin and the Monthly. His health deteriorating, he retired from The Bulletin in 187 . â&#x20AC;&#x153;Our journals wrangle over, rather than discuss public measures,â&#x20AC;? he wrote in a 1874 criticism of the eraâ&#x20AC;&#x2122;s media. â&#x20AC;&#x153;(They) indulge in personal charges and recrimination rather than argument.â&#x20AC;? He died a year later of Brightâ&#x20AC;&#x2122;s disease, a liver malady.

CAL POLY BESTOWS PERPETUAL RECOGNITION TO GEORGE RAMOS George Ramos, nationally recognized Pulitzer Prize-winning journalist, passed away in July 2011 at 63. George was a highly respected journalist and educator, having served as professor and chair of the Journalism Department at Cal Poly, San Luis Obispo, one of the nationâ&#x20AC;&#x2122;s most selective universities and his alma mater. Harvey Levenson, head of Cal Polyâ&#x20AC;&#x2122;s Graphic Communication Department and interim chair of the Journalism Department, said, â&#x20AC;&#x153;George educated journalists to understand and practice the importance and value of the free press. He practiced and taught the virtues of objective reporting and writing that people of all walks Â&#x2018;Â&#x2C6; Â&#x17D;Â&#x2039;Â&#x2C6;Â&#x2021; Â&#x2026;Â&#x2018;Â&#x2014;Â&#x17D;Â&#x2020; Â&#x2014;Â?Â&#x2020;Â&#x2021;Â&#x201D;Â&#x2022;Â&#x2013;Â&#x192;Â?Â&#x2020;Ç¤ Â&#x192;Â&#x2013;Â&#x2039;Â?Â&#x2018;ÇĄ Â&#x160;Â&#x2021; Â&#x160;Â&#x192;Â&#x2020; Â&#x192; Â&#x2019;Â&#x192;Â&#x201D;Â&#x2013;Â&#x2039;Â&#x2026;Â&#x2014;Â&#x17D;Â&#x192;Â&#x201D; Â&#x192;ĆĽÂ?Â&#x2039;Â&#x2013;Â&#x203A; Â&#x2C6;Â&#x2018;Â&#x201D; Â&#x2013;Â&#x160;Â&#x2021; Â&#x192;Â&#x2013;Â&#x2039;Â?Â&#x2018; community, working to create opportunities for members of this community to Â&#x2021;Â?Â&#x2013;Â&#x2021;Â&#x201D; Â&#x2013;Â&#x160;Â&#x2021; Ć¤Â&#x2021;Â&#x17D;Â&#x2020; Â&#x2018;Â&#x2C6; Â&#x152;Â&#x2018;Â&#x2014;Â&#x201D;Â?Â&#x192;Â&#x17D;Â&#x2039;Â&#x2022;Â?Ç¤Çł

Professor George Ramos (1948 â&#x20AC;&#x201C; 2011)

THE GEORGE RAMOS CAL POLY JOURNALISM ENDOWMENT

Ramos played a key role in a groundbreaking series on Latinos in Southern California that won the Los Angeles Times a Pulitzer Prize in 1984. He also contributed to the paperâ&#x20AC;&#x2122;s Pulitzer Prize-winning coverage of the 1992 Los Angeles riots and the 1994 Northridge earthquake.

For his years of dedication as a professional Â&#x152;Â&#x2018;Â&#x2014;Â&#x201D;Â?Â&#x192;Â&#x17D;Â&#x2039;Â&#x2022;Â&#x2013; Â&#x2018;Â&#x2C6; Â&#x2013;Â&#x160;Â&#x2021; Â&#x160;Â&#x2039;Â&#x2030;Â&#x160;Â&#x2021;Â&#x2022;Â&#x2013; Â&#x2018;Â&#x201D;Â&#x2020;Â&#x2021;Â&#x201D; Â&#x192;Â?Â&#x2020; Â&#x2C6;Â&#x2018;Â&#x201D; Â&#x160;Â&#x2039;Â&#x2022; Â&#x2014;Â?Â&#x2022;Â&#x2021;Â&#x17D;Ć¤Â&#x2022;Â&#x160; sharing of knowledge as a professor, Cal Poly has

Steve Padilla, assistant national editor at the Times, said, â&#x20AC;&#x153;His impact as a mentor Â&#x2039;Â&#x2022; Â&#x2022;Â&#x2018;Â?Â&#x2021;Â&#x2013;Â&#x160;Â&#x2039;Â?Â&#x2030; Â&#x2020;Â&#x2018;Â?ÇŻÂ&#x2013; Â?Â?Â&#x2018;Â&#x2122; Â&#x2039;Â&#x2C6; Â&#x2122;Â&#x2021; Â&#x2026;Â&#x192;Â? Â&#x2026;Â&#x192;Â&#x17D;Â&#x2026;Â&#x2014;Â&#x17D;Â&#x192;Â&#x2013;Â&#x2021;Ç¤Çł Â&#x2021; Â&#x2022;Â&#x2021;Â&#x201D;Â&#x2DC;Â&#x2021;Â&#x2020; Â&#x2013;Â&#x2122;Â&#x2018; Â&#x2013;Â&#x2021;Â&#x201D;Â?Â&#x2022; Â&#x192;Â&#x2022; Â&#x2019;Â&#x201D;Â&#x2021;Â&#x2022;Â&#x2039;Â&#x2020;Â&#x2021;Â?Â&#x2013; of CCNMA: Latino Journalists of California.

established perpetual recognition in the form of a named endowment: â&#x20AC;&#x153;THE GEORGE RAMOS CAL POLY JOURNALISM ENDOWMENTâ&#x20AC;? supporting STUDENT SCHOLARSHIPS JOURNALISM PROGRAM DEvELOPMENT

Frank Sotomayor, a former Times editor and an adjunct faculty member at the USC Annenberg School for Communication & Journalism called him â&#x20AC;&#x153;a very strong Â&#x2022;Â&#x2013;Â&#x201D;Â&#x2021;Â&#x2021;Â&#x2013; Â&#x201D;Â&#x2021;Â&#x2019;Â&#x2018;Â&#x201D;Â&#x2013;Â&#x2021;Â&#x201D;Çł ÇĽ Ç˛Â&#x192;Â&#x201E;Â&#x17D;Â&#x2021; Â&#x2013;Â&#x2018; Â&#x2013;Â&#x192;Â&#x17D;Â? Â&#x2013;Â&#x2018; Â&#x2019;Â&#x2021;Â&#x2018;Â&#x2019;Â&#x17D;Â&#x2021; Â&#x192;Â?Â&#x2020; Â&#x2030;Â&#x2021;Â&#x2013; Â&#x2013;Â&#x160;Â&#x2021;Â&#x2039;Â&#x201D; Â&#x2022;Â&#x2013;Â&#x2018;Â&#x201D;Â&#x2039;Â&#x2021;Â&#x2022;Ç¤Çł Â&#x160;Â&#x2021;Â? Â&#x17D;Â&#x2021;Â&#x192;Â&#x201D;Â?Â&#x2039;Â?Â&#x2030; Â&#x2018;Â&#x2C6; Â&#x160;Â&#x2039;Â&#x2022; Â&#x2019;Â&#x192;Â&#x2022;Â&#x2022;Â&#x2039;Â?Â&#x2030;ÇĄ Â&#x2013;Â&#x160;Â&#x2021; Â&#x2018;Â&#x2022; Â?Â&#x2030;Â&#x2021;Â&#x17D;Â&#x2021;Â&#x2022; Â&#x2039;Â&#x2013;Â&#x203A; Â&#x2018;Â&#x2014;Â?Â&#x2026;Â&#x2039;Â&#x17D; Â&#x2018;ĆĄÂ&#x2021;Â&#x201D;Â&#x2021;Â&#x2020; Â&#x192; Â?Â&#x2018;Â?Â&#x2021;Â?Â&#x2013; Â&#x2018;Â&#x2C6; silence at one of its meetings as a tribute to George.

Contributions to the endowment will be split 50/50 between student development and program development. In the long term, Cal Poly hopes to develop an endowed chair in the name of George Ramos to bring recognized scholars to Cal Poly to support the education being provided to the nationâ&#x20AC;&#x2122;s future journalists.

Contributions can be made to: The George Ramos Cal Poly Journalism Endowment Journalism Department Cal Poly State University 1 Grand Avenue San Luis Obispo, CA 93407

All contributors to the George Ramos Cal Poly Journalism Endowment will be recognized on a plaque that will be permanently mounted and periodically updated in Cal Poly Journalism Department.

For Credit Card Payments: You may make a credit card gift by calling the Cal Poly Fund at 805-7566448, or send a gift through the mail by printing out the form at the link: https://giving.calpoly.edu/donations/ccdonation_s3.asp?col=8&dpt=The+ George+Ramos+Cal+Poly+Journalism+Endowment+(5609)&amt=0

For additional information contact: Dr. Harvey R. Levenson Interim Chair, Journalism Department Í&#x153;Í&#x201D;Í&#x2122;ÇŚÍ&#x203A;Í&#x2122;Í&#x161;ÇŚÍ&#x161;Í&#x2022;Í&#x2122;Í&#x2022; Č&#x2C6; Â&#x160;Â&#x17D;Â&#x2021;Â&#x2DC;Â&#x2021;Â?Â&#x2022;Â&#x2018;ĚˇÂ&#x2026;Â&#x192;Â&#x17D;Â&#x2019;Â&#x2018;Â&#x17D;Â&#x203A;Ç¤Â&#x2021;Â&#x2020;Â&#x2014;

Please indicate your contribution is for: â&#x20AC;&#x153;The George Ramos Cal Poly Journalism Endowmentâ&#x20AC;? Gifts to Cal Poly programs are made through the Cal Poly Foundation. The Cal Poly Foundation is a 501(c)(3) tax-exempt charitable organization that manages private funds to advance Cal Polyâ&#x20AC;&#x2122;s mission. The Foundationâ&#x20AC;&#x2122;s legal/corporate name is The California Polytechnic State University Â&#x2018;Â&#x2014;Â?Â&#x2020;Â&#x192;Â&#x2013;Â&#x2039;Â&#x2018;Â? Â&#x192;Â?Â&#x2020; Â&#x2039;Â&#x2013;Â&#x2022; Â&#x2C6;Â&#x2021;Â&#x2020;Â&#x2021;Â&#x201D;Â&#x192;Â&#x17D; Â&#x2013;Â&#x192;Â&#x161; Â&#x2039;Â&#x2020;Â&#x2021;Â?Â&#x2013;Â&#x2039;Ć¤Â&#x2026;Â&#x192;Â&#x2013;Â&#x2039;Â&#x2018;Â? Â?Â&#x2014;Â?Â&#x201E;Â&#x2021;Â&#x201D; Â&#x2039;Â&#x2022; Í&#x2013;Í&#x201D;ÇŚÍ&#x2DC;Í?Í&#x2013;Í&#x203A;Í&#x153;Í?Í&#x203A;Ç¤

CNPA Foundation donations: Joe Wirt (916) 288-6021 joe@cnpa.com

fairs Day f A al t en m n r e v o G cnpa y ar i ru g b e e F R

e s t

, 12 20 CN

n to ra R Ca e sh om o

. C

d an gr 6 )

l l

1 ( 9

amento sacr

- 6 0 1 8 2 8 8

Winter 2011 California Publisher 9

A Twain for Caen

BROWN

Herb Caen wrote his spicy blend of celebrity gossip, humor and commentary - with each item separated by the three-dot typographical device that became his signature – for nearly 60 years. “Maybe it’s not right to call an ‘institution’ someone who deflated many overstuffed institutions with a brisk three dots, but surely no one knew better the vibrancy and eccentricities of The City, his city, San Francisco, than did Herb Caen,” President Clinton said when Caen died. Caen — who coined the word beatnik — won a Pulitzer Prize in 1996 for what the board called his “extraordinary and continuing contribution as a voice and a conscience of The City.” His column was usually made up of the gossip and one-liners that serve as conversation between cocktails or morning reading material, but Caen could and did take on tough topics, such as opposing the Vietnam War. A decade later, when The City was stricken by twin horrors - the mass suicides of the Rev. Jim Jones’ Peoples Temple cult, followed by the assassinations of Mayor George Moscone and Supervisor Harvey Milk - Caen turned his column to what The Examiner’s Rob Morse called “civic psychotherapy … It was really the homicidal equivalent of a quake and a fire, and this guy helped do a good part of rebuilding the city.” Caen played a pivotal role in settling the 1994 strike against the Chronicle and The Examiner, leading both papers’ star columnists in a public pledge to not return to work until all employees did. Caen was born in Sacramento in 1916. The Chronicle hired him in 19 6. From the start, Caen fell hopelessly in love with San

actions and conduct. And they do so with well-reasoned and thoughtful arguments that have on more than one occasion calmed communities on the verge of outrage. And when the state Legislature contemplates a bill that may negatively affect our press freedoms or the best interests of the newspaper industry, Hardy uses his relationships within the Assembly and Senate leadership for access to educate lawmakers about the issues and our position. Hardy is a tireless and fearless advocate for his community as well. Since the first day he arrived in California from his hometown of Trenton, N.C., almost 50 years ago, he remains, first and foremost, an engaged, active citizen and community leader. In fact, his active involvement and influence in the many communities he serves exemplifies the message of personal responsibility and self-determination that resonates in his weekly editorials. He has formed strong professional and respected relationships with other community and educational leaders, as well as many public officials, which have allowed him to cut through bureaucracy and red tape to get an important issue in front of elected city and county representatives. He has been a driver for positive change at all levels within Riverside and San Bernardino counties, particularly with respect to the education of disaffected young people. Although Hardy has been living with a degenerative neuromuscular condition since 2002, he continues to write his weekly editorials with the help of family members. He continues to remain active in the community, attending events and contributing to improving the quality of life in his region despite the toll his condition has taken on his ability to get around. His lasting legacy as a newspaper executive and community leader has brought him many accolades, including being named in the national “Gallery of Greats” honoring the 175-year anniversary of The Black Press of America and receiving a lifetime achievement award from New America Media, a national organization of 700 ethnic media outlets.

From page 1

Francisco, waxing lyrical about its hills, bridges and people. But he chided The City when it became inappropriately scruffy, sought to order its politics and instruct its politicians, and lamented its changes, too-tall buildings and lost views. Frank McCulloch, former managing editor of The Examiner and the Los Angeles Times, said the sheer newsiness of Caen’s columns drew readers to it day after day. “I believe he broke more news than any newsman in S.F.,” McCulloch said. Caen also was the author of nine books. He died Feb. 2, 1997 at age 80. (Excerpted from an Examiner story by Larry D. Hatfield and Lance Williams. Seth Rosenfeld of The Examiner staff contributed to the report.)

Craemer helped shape Marin County Newspaper Hall of Fame inductee Jack Craemer, who led the Marin Independent Journal during the 1950s, ’60s and ’70s, was known across the state as a champion of the public’s right to know. “He became addicted to the freedom of information,” said former state Assemblyman Bill Bagley. “Today’s vibrant Marin is Jack Craemer’s legacy. He was Mr. Marin. He loved the county; he both protected and shaped it.” Craemer, who grew up in the newspaper business, joined the IJ in 1947. His father, Justus F. Craemer, and Roy A. Brown bought the San Rafael Daily Independent in 19 7. In 1948 they merged it with the Marin Journal to form today’s newspaper. Jack Craemer became managing editor in 1949 and co-publisher and editor in

1966. He shared the co-publisher’s job with Wishard Brown, Roy A. Brown’s son. He retired in 1980 when he and Wishard Brown sold the IJ to the Gannett newspaper chain. In 2000 the newspaper was acquired by MediaNews Group. Craemer’s decisions helped shape Marin County today. His son, Jeff Craemer of San Rafael, remembered when his father and a county supervisor decided in 1961 the IJ would conduct a straw poll of readers on completing construction of the Frank Lloyd Wright-designed Civic Center, now a national landmark. Supervisors had decided to halt the controversial building, but public support in the poll was overwhelming. Craemer was born Feb. 8, 1917, in Santa Ana and graduated from Stanford

University in 19 9 with a degree in economics. His journalism career began in 1940 at the Holtville Tribune in Imperial County. During World War II he served in field artillery in the Aleutians, New Caledonia and Saipan and was awarded a Bronze Star. He also served on the staff of Yank magazine, a military publication, and as a member of the Army’s public information staff. After the war he reported for the Turlock Daily Journal before joining the San Rafael Daily Independent. Craemer was a member of the American Society of Newspaper Editors and a director and past president of CNPA and a former president of the Marin County Chamber of Commerce. In 1967 he was named “Publisher of the Year” by the California Press Association, receiving the award named after his father. He died of a stroke in March 2011.

/ transFORM the new NORM Print/ Digital/ Mobile/

Visit CMIPRORISK.COM or call 415-433-7700 ext. 11 for complete program details.

Program Administrator Cooper & McCloskey Inc.

2012 press summit DoubleTree by Hilton San Jose/ May 3-5

CALIFORNIA NEWSPAPER PUBLISHERS ASSOCIATION

10 California Publisher Winter 2011

CNPA 2011-2012 Board of Directors Officers

Ralph Alldredge

Cynthia Schur

President Calaveras Enterprise San Andreas

President-elect Santa Maria Times

John Burns

Roger Coover

Vice President Petaluma Argus-Courier

Secretary-Treasurer The Record Stockton

Ron Redfern Immediate Past President The Press-Enterprise Riverside

Directors Jeff Ackerman The Union, Grass Valley Bill Brehm Jr. Brehm Communications Inc., San Diego Cheryl Brown The Black Voice News, Riverside Cherie Bryant Antelope Valley Press, Palmdale Toebe Bush Century Group Newspapers, Yucaipa George Cogswell Ventura County Star Dean Eckenroth Coronado Eagle & Journal Karlene Goller Los Angeles Times Fred Hamilton Los Angeles Newspaper Group, San Bernardino David Herburger Galt Herald Debra Hershon Half Moon Bay Review Paul Hutcheson Novato Advance Bill Johnson Palo Alto Weekly Eric Johnston The Modesto Bee Gene Lieb Los Banos Enterprise Pluria Marshall Wave Newspapers, Los Angeles Ed Moss The San Diego Union-Tribune Paul Nyberg Los Altos Town Crier Phyllis Pfeiffer La Jolla Light Scott Pompe Tribune Community Newspapers, Los Angeles Brenda Speth The Napa Valley Register Mike Taborski Feather River Bulletin, Quincy Mac Tully Bay Area News Group, San Jose Mark Adkins San Francisco Chronicle Marty Weybret Lodi News-Sentinel John Wilcox The San Francisco Examiner Arnold York The Malibu Times

Oh, the characters youâ&#x20AC;&#x2122;ll meet... cler of new media for his own campus journalism program, for his JACC colleagues and by extension, for industry. If you come across a former community college journalist who can do it all â&#x20AC;&#x201C; write, edit, shoot, record, design and manage, Cameron had a part in it. Cameron started out right, as a proper journalism student at Fresno State. He did boot camp during school as a tireless editor at the Dinuba Sentinel. Heâ&#x20AC;&#x2122;s a communicator and a willing oneman audience. Rich blogged about journalism trends and technology before it was cool. Yet heâ&#x20AC;&#x2122;s no snob. His college colleagues will agree: Heâ&#x20AC;&#x2122;s the institutional memory of JACC. And heâ&#x20AC;&#x2122;s been the dutiful chairman of the California Journalism Education Coalition for several years â&#x20AC;&#x201C; herding cats with endless patience. Heâ&#x20AC;&#x2122;s humble and proud. And deserving. Carry on, Rich. â&#x20AC;Ś

well, Dan Rather, whoâ&#x20AC;&#x2122;s still at it out there in the nether regions of cable. â&#x20AC;Ś (Yâ&#x20AC;&#x2122;know, I figure Curious George was an original Disruptive Innovator, helping the paperboy, then making boats out of the papers) â&#x20AC;Ś Old-timers will recall that anchorman Dan Rather, not a newspaper guy, famously encouraged CBS viewers one evening that to get the full story, they must read it in the next dayâ&#x20AC;&#x2122;s better metro daily. â&#x20AC;Ś

If you wrote each column like it was your last, youâ&#x20AC;&#x2122;d go â&#x20AC;Ś a bit dotty. ...

I got in Herb Caenâ&#x20AC;&#x2122;s way once, by blocking the elevator during a college field trip to the San Francisco Chronicle. An underfunded future journalist was I, and humbled after the dayâ&#x20AC;&#x2122;s previous stop at Gray Advertising, CNPA where I glimpsed The Other Side. OUTREACH Oh, the paths not taken. Joe Wirt So here we were later in The Chronicleâ&#x20AC;&#x2122;s lobby, and there was Herb, in fedora and carrying his topAnother character I know just received coat, maybe en route back from the old the Jack Bates Award for Service to the Washington Square Bar & Grille, and California Press at the California Press whose ascent to his carrel on the far side of Association annual meeting. Hereâ&#x20AC;&#x2122;s what I the newsroom we blocked. submitted for the Dec. 2 presentation: We moved and he went. Whoosh. â&#x20AC;Ś Rich Cameron has had his sleeves rolled up since the day I first met him a decade Ah, yes; brushes with greatness. â&#x20AC;Ś I Rubbing shoulders, witty banter, shopago. He was schlepping computer equiponce had to take to the gutter to get talk, common ground, trading new wisement out of a minivan at the Journalism around eye-patched muckraker Warren guys for old: Where else will you find it but Association of Community Colleges conHinckle and his basset hound while leavat a CNPA shindig? vention at Fresno State. That would have ing a Smithereens show in North Beach. Weâ&#x20AC;&#x2122;re returning the annual been to create on-the-spot awards for stuâ&#x20AC;Ś I got to listen to Pulitzer-winning food Governmental Affairs Day to Sacramento dent competitions. writer Jonathan Gold captivate a crowd of this coming Feb. 1. And heâ&#x20AC;&#x2122;s had his hands in student jourwannabe foodies in the back room of an Maybe Iâ&#x20AC;&#x2122;ll see you there. Iâ&#x20AC;&#x2122;ll be impernalism modernization ever since. Ask him, L.A. tavern. â&#x20AC;Ś I once drove Dan Neil to sonating a journalist. â&#x20AC;Ś and heâ&#x20AC;&#x2122;ll eagerly explain all the platforms and from the airport in our humble famEditor Joe Wirt is also secretary-treawith which his Cerritos College students ily Focus; I was glad the car didnâ&#x20AC;&#x2122;t smell surer of the CNPA Foundation. Contact create and distribute their content. like old French fries; Neil (Pulitzer winner him at (916) 288-6021 or joe@cnpa.com. Heâ&#x20AC;&#x2122;s been an early adopter and chronifor writing about cars) shared some dark secrets about green vehicles. â&#x20AC;Ś I first heard about EBITDA (itâ&#x20AC;&#x2122;s an economics term, Statement of Ownership, Management, and Circulation newsies; you should learn it) from Dean (All Periodicals Publications Except Requester Publications) 3. Filing Date 2. Publication Number 1. Publication Title Singleton, who shared the stage with other California Publisher 10-01-2011 0 0 8 4 7 2 0 now-former titans of industry at a CNPA 6. Annual Subscription Price 5. Number of Issues Published Annually 4. Issue Frequency annual meeting. â&#x20AC;Ś Quarterly

Now and again, newbies and oldsters will speak of The CNPA Way, like itâ&#x20AC;&#x2122;s a mysterious, closely guarded force. The late and legendary CNPA General Manager John W. Long called CNPA work â&#x20AC;&#x153;the most explainingest job in the world.â&#x20AC;? It still is, and it takes the energy of several in-house, plus a brace of Board emissaries and oldtimers, to keep it fire-spittingly alive and vibrant. â&#x20AC;Ś The CNPA Way is more than pageantry and procedure. At a summer reunion of some college newspaper alumni, one old pal pulled on my ear about how CNPA would be the force that had to save journalism. â&#x20AC;&#x153;If you donâ&#x20AC;&#x2122;t,â&#x20AC;? she said, â&#x20AC;&#x153;who will?â&#x20AC;? How indeed? Informinâ&#x20AC;&#x2122; and birddogginâ&#x20AC;&#x2122;. Poking our collective head inside skunkworks and fraternizing with seeing-eye-dogs. â&#x20AC;Ś Just as in decades gone, thereâ&#x20AC;&#x2122;ll be legions more titans in our stateâ&#x20AC;&#x2122;s ever-modernizing industry, and some sort of CNPA will be here to keep tabs on it. â&#x20AC;Ś â&#x20AC;&#x153;I am not a journalist,â&#x20AC;? I told the high school students at their annual Friday boot camp in San Mateo. â&#x20AC;&#x153;Iâ&#x20AC;&#x2122;m a newspaper guy.â&#x20AC;? We were in the room to talk about avoiding errors in reporting and writing. Two of my favorite inquisitors were part of the talk: Peter Falk as â&#x20AC;&#x153;Columboâ&#x20AC;? and Dan Rather as,

The CNPA Board of Directors approved these applications for membership at its Oct. 7 meeting in San Diego:

Bryan L. Clark Telephone

916-288-6001

8. Complete Mailing Address of Headquarters or General Business Office of Publisher (Not printer)

California Newspaper Publishers Association 2000 O Street, Suite 120 Sacramento, CA 95811 9. Full Names and Complete Mailing Addresses of Publisher, Editor, and Managing Editor (Do not leave blank) Publisher (Name and complete mailing address)

California Newspaper Publishers Association 2000 O Street, Suite 120 Sacramento, CA 95811 Editor (Name and complete mailing address)

Joe Wirt 2000 O Street, Suite 120 Sacramento, CA 95811 10. Owner (Do not leave blank. If the publication is owned by a corporation, give the name and address of the corporation immediately followed by the names and addresses of all stockholders owning or holding 1 percent or more of the total amount of stock. If not owned by a corporation, give the QDPHV DQG DGGUHVVHV RI WKH LQGLYLGXDO RZQHUV ,I RZQHG E\ D SDUWQHUVKLS RU RWKHU XQLQFRUSRUDWHG ÂżUP JLYH LWV QDPH DQG DGGUHVV DV ZHOO DV WKRVH RI HDFK LQGLYLGXDO RZQHU ,I WKH SXEOLFDWLRQ LV SXEOLVKHG E\ D QRQSURÂżW RUJDQL]DWLRQ JLYH LWV QDPH DQG DGGUHVV

Full Name

Complete Mailing Address

California Newspaper Publishers Association

2000 O Street, Suite 120, Sacramento, CA 95811

11. Known Bondholders, Mortgagees, and Other Security Holders Owning or Holding 1 Percent or More of Total Amount of Bonds, Mortgages, or Other Securities. If non, check box

7 None

12. Tax Status )RU FRPSOHWLRQ E\ QRQSURÂżW RUJDQL]DWLRQV DXWKRUL]HG WR PDLO DW VSHFLDO UDWHV &KHFN RQH

The purpose, function, and nonprofit status of this organization and the exempt status for federal income tax purposes:

7 Has Not Changed During Preceding 12 Months 13. Publication Title

14. Issue Date for Circulation Below

Fall 2011

California Publisher 15.

Extent and Nature of Circulation

Average No. Copies Each Issue During Preceding 12 Months

No. Copies of Single Issue Published Nearest to Filing Date

2,500

1,782

2,044

1,796

2,058

(1) Free or Nominal Rate Outside-County

(2) Free or Nominal Rate In-County Copies Included on PS Form 3541

Free or Nominal Rate Copies Mailed at Other Classes Through the USPS (e.g. First-Class Mail ÂŽ)

a. Total Number of Copies (Net press run) Mailed Outside-County Paid Subscriptions Stated on (1) PS Form 3541. (Include paid distribution above nominal rate, advertiserâ&#x20AC;&#x2122;s proof copies, and exchange copies)

b. Paid Circulation (By Mail and Outside the Mail)

Mailed In-County Paid Subscriptions Stated on PS Form (2) 3541. (Include paid distribution above nominal rate, advertiserâ&#x20AC;&#x2122;s proof copies, and exchange copies)

Paid Distribution Outside the Mails Including Sales Through

(3) Dealers and Carriers, Street Vendors, Counter Sales, and Other Paid Distribution Outside the USPS ÂŽ

Paid Distribution by Other Classes of MailThrough the USPS

c. Total Paid Distribution (Sum of 15b(1),(2),(3) and (4))

Copies included on PS Form 3541

Free or d. Nominal Rate Distribution (By Mail and Outside the Mail)

(3)

(4) Free or Nominal Rate Outside the Mail

Active l

The Valley Chronicle (Weekly), Hemet; Eric Buskirk, publisher

Allied l

The Center for Sales Strategy, Inc., Tampa, Fla.; James Hopes, CEO

Campus l

The Pearl Post, Daniel Pearl Magnet High School, Lake Balboa; Adriana Chaviara, adviser CNPA membership, across all categories, totals 837 members.

Contact Person

2000 O Street, Suite 120 Sacramento, CA 95811

(4) (e.g. First-Class Mail ÂŽ)

New members approved

$15.00

7. Complete Mailing Address of Known Office of Publication (Not printer) (Street, city, county, state, and Zip+4)

&DUULHUV RU RWKHU PHDQV

e. Total Free or Nominal Rate Distribution (Sum of 15d(1),(2),(3) and (4)) f. Total Distribution (Sum of 15c. and 15e.)

1,796

2,058

g. Copies not Distributed (See Instructions to Publishers #4 (page #3)

704

442

2,500

100

h. Total (Sum of 15f and 15g) i. Percent Paid (15c. divided by15f times 100)

16. Publication of Statement of Ownership 7 If the publication is a general publication, publication of this statement is required. Will be printed in the Winter 2011 issue of this publication.

Â&#x2026; Publication not required. Date

17. Signature and Title of Editor, Publisher, Business Manager, or Owner

Editor I certify that all information furnished on this form is true and complete. I understand that anyone who furnishes false or misleading information on this form or who omits material or information requested on the form may be subject to criminal sanctions (including fines and imprisonment) and/or civil sanctions (including civil penalties).

PS Form 3526, September 2007 PSN 7530-01-000-9931 PRIVACY NOTICE; See our privacy policy on www.usps.com

10-01-2011

Winter 2011 California Publisher 11

N L I N E N O W!

cub reporters to â&#x20AC;&#x153;Get out there and find out about the red tide!â&#x20AC;? from a biology teacher. â&#x20AC;&#x153;Donâ&#x20AC;&#x2122;t just go to the beach,â&#x20AC;? he warned. And our adviser, Fredrick C. Coonradt, watching it all with fatherly pride from his office on the top floor of the Student Union. Just this past week two of us from USC recalled that we couldnâ&#x20AC;&#x2122;t leave the Dixon Bell Print Shop to go to bed (at 2 a.m.) until the Daily Trojan was â&#x20AC;&#x153;locked in the chase.â&#x20AC;? â&#x20AC;&#x153;O.K. How many people today even remember what a â&#x20AC;&#x2DC;chaseâ&#x20AC;&#x2122; is?â&#x20AC;? a younger journalist asked. At USC I also met my lifelong friend, Jolene Combs. She died this summer, reminding me that gone now is the one person who was my consistent proofreader. Not just of my writing, but of my life. As neighborhood journalism advisers at Hawthorne and Redondo high schools, we forged a bond for ourselves and our

icized, edited or hacked in half to accommodate space restrictions. Coaching writing, the hardest work of all, is now possible even in the most uneasy, teenage angst setting. The process becomes more acceptable and even, sometimes, welcome. One friend helping another succeed in a tough, personal venue â&#x20AC;&#x201D; writing for readability. Proofreading and knowing the AP Stylebook is required, and those scoring the highest grades on style tests are MVPs in these scholastic newsrooms. At my high school reunion several years ago in Tracy, the â&#x20AC;&#x153;most wantedâ&#x20AC;? photo was of four who edited Tracyâ&#x20AC;&#x2122;s Scholar & Athlete in 1958. We talked of stories we had covered in that four-page, monthly publication and of our adviser, Mrs. Slaton. Fast-forward to college. I have fond memories of our managing editor, Hal Drake, sitting high in the rim screaming at

that we sponsor at Cal State Long Beach. The headline: Journalism is not Cheerleading. Advisers may not lead the pep squad, but they get a great return on the team-building environment they create. We are the teachers who get phone calls, emails, even the occasional snail-mail note remembering a good time or a meaningful moment on staff. I understand many of those â&#x20AC;&#x153;good timesâ&#x20AC;? are not possible now, but to know that the world of high school publications provided memories that have lasted more than 0 years is enough reason to honor the profession at the high school level. I donâ&#x20AC;&#x2122;t think we need to worry about the future of journalism in this arena. The writers and editors know the best of the future when they see it. It is proof of friendship. Konnie Krislock continues to mentor high school journalism advisers in California. Contact her at kekrislock@ sbcglobal.net.

From page 2

students in the 1970s that is consistent and constant. Our first students, now in their 50s, often reach out to tell us stories of the newsroom at high school (some of those stories we are just now learning) that changed their lives. â&#x20AC;&#x153;I pierced your ears,â&#x20AC;? one reminded me. â&#x20AC;&#x153;You let me drive your Porsche over to Gardena Valley News to pick up the wooden photo blocks,â&#x20AC;? a high school badboy wrote. â&#x20AC;&#x153;Jolene: You were the first person to tell me I was a good writer,â&#x20AC;? another explained. â&#x20AC;&#x153;And you made me believe in a future.â&#x20AC;? Most leisurely mornings the past few years (â&#x20AC;&#x153;do you think we have the definition of retired right?â&#x20AC;? she wondered) Jolene and I would get on the phone and agonize over some copy crime committed in The Breeze or Times or Register. This spring we both had the same revelation: A great headline on a Times media story about coverage of Osama bin Ladenâ&#x20AC;&#x2122;s death would make an excellent mini-theme for the summer workshop, Newspapers2,

DON

ACADEMIC

NATE ONLIN

Help improve journalism education Fewer state Funds are being devoted to equipment, scholarships and training. We, the journalism leaders of today, must find the money to make it happen. Regardless of whether itâ&#x20AC;&#x2122;s $25 that you include with your CNPA dues or $100,000 that you dedicate to an endowment, every penny helps and goes directly to scholarships, equipment or training. Please donate online today! Foundation

)RXQGDWLRQ 1HZVSDSHU $G LQGG

Thank you, 2011-12 donors: Shirley S. Wood C. Deane Funk 1975 CNPA President Mary H. Lewis Marcia McQuern 2001 CNPA President Jean R. Craemer (in memory of Jack Craemer, 1965 CNPA President) Marjorie Weed Lowell Blankfort Blankfort Unlimited Inc. Gregg Knowles Knowles Media Brokerage Services Mark Newton, Susan Hathaway Tantillo, Journalism Education Association of Northern California, Newspapers2 (in memory of Jolene Combs) Peter Weinberger, Claremont Courier (in memory of Martin Weinberger, 1998 CNPA President)) Paul Boylan Mary Ellen Irons Dick Blankenburg 1990 CNPA President Jerry (2006 CNPA President) and Brenda Bean, Century Group Newspapers John McCombs Allenâ&#x20AC;&#x2122;s Press Clipping Bureau Peter R. Ladow, 1987 CNPA President Fred Weybret, 1973 CNPA President

Plus more than four dozen CNPA-member newspapers.

See cnpa.com/foundation_about.cfm

12 California Publisher Winter 2011

PEOPLE Frank Baker became California news editor for the Associated Press, a CNPA Allied Member. He had been assistant chief of the Los Angeles Bureau and will oversee correspondents in Los Angeles, San Francisco and Sacramento. Vince Bodiford is now publisher of CommunityMedia Corp.â&#x20AC;&#x2122;s Sun Newspapers in Seal Beach. He also will serve as executive publisher of the Catalina Islander. Bodiford is a former sales executive with the Gannett Co.â&#x20AC;&#x2122;s Arizona operations. Jason Cross, publisher of News Media Corp.â&#x20AC;&#x2122;s newspapers in Monterey and San Luis Obispo counties, adds oversight of the Watsonville Register-Pajaronian to his duties. He succeeds his father, Tom Cross, who continues as division manager for with News Media Corp.â&#x20AC;&#x2122;s newspapers in Arizona and Illinois. Also in Watsonville, Victoria Nelson became general manager. She had been production manager. Russ Davis is the new circulation manager at the Lodi News-Sentinel. He had been circulation manager at the HeraldJournal in Logan, Utah. Previously, he had worked for newspapers in Tacoma, Wash., and Santa Fe, N.M. Michael Donnelly, executive editor at the Napa Valley Register, added director of news content at Napa Valley Publishing to his duties. Donnelly will oversee editorial operations at the St. Helena Star and Weekly Calistogan. Doug Ernst, publisher of the Star and Calistogan, left the company. David Stoneberg continues as assistant editor in St. Helena and Sean Scully as editor in Calistoga. Carolina Garcia added newsroom oversight of the Daily Breeze in Torrance and Press-Telegram in Long Beach to her duties as executive editor of the Daily News of Los Angeles. In Torrance, Managing Editor Toni Sciacqua became managing editor-digital for the metro group of MediaNewsâ&#x20AC;&#x2122; Los Angeles Newspaper Group. Sue Schmidt, editor and general manager of The Press-Telegram, left the company. Brenton Garen became editor in chief of the Santa Monica Mirror. He had been director of online and video and staff writer at The Beverly Hills Courier and succeeded Chris Rosacker, who became a staff writer at The Union in Grass Valley. Jenifer Gee is now editor at the Auburn Journal. She had been news editor and succeeded Deric Rothe, who left the company. Gee joined The Journal in 2008 after working as a reporter at the Amador LedgerDispatch in Jackson. Niki Gladys became director of sales at RGJ Media in Reno. She had been group publisher for Swift Communicationsâ&#x20AC;&#x2122; Sierra Nevada Media Group. Previously, she was with the Dallas Morning News and the San Jose Mercury News. MediaNews Group regional Publisher Jim Gleim is overseeing the Chico

CALENDAR

Enterprise-Record, Oroville MercuryRegister and Paradise Post. Former Publisher Gregg McConnell became president and publisher of the McClatchy Co.â&#x20AC;&#x2122;s Tri-City Herald in Kennewick, Wash. Mary Greeley became assistant managing editor at the Las Vegas ReviewJournal. She had been news editor. Greeley previously was a copy editor at the Chico Enterprise-Record and editor of the Ukiah Daily Journal. Brian Greenspun became president and CEO of Greenspun Media Group. He had been editor and publisher of the Las Vegas Sun. Bryan Allison, who had been chief operating officer, has returned to his previous employer, VEGAS.com, as its chief operating officer. Michael E. Henry is interim publisher of The Orange County Register in Santa Ana. He had been general manager and succeeded President and Publisher Terry Horne, who became editor and publisher of The East Valley Tribune in Mesa, Ariz. Gary Milks became president of Brehm Communications Inc.â&#x20AC;&#x2122;s News West Publishing, which includes the Needles Desert Star. He had been publisher of the Fort Madison (Iowa) Daily Democrat and president of Brehmâ&#x20AC;&#x2122;s Mississippi Valley Media group. Milks succeeded Chuck Rathbun, who retired. Alan Moskal is now associate publisher of the Culver City News and Blue Pacific News based in Culver City. He replaces Leslie Belfor, who has joined CommunityMedia Corp.â&#x20AC;&#x2122;s corporate office in Cypress. Moskal has worked for 0 years in advertising, magazine publishing and at local newspapers. Bill Murray will become publisher of the Half Moon Bay Review. He had been design director and succeeds Debra Hershon, who is retiring. Murray has been with The Review since 2005. Rick Sant became interim publisher for The Porterville Recorder. He replaced Mark Fazzone, who served as publisher since 2007. Sant had been vice president of operations for The Orange County Register, Freedom Newspapersâ&#x20AC;&#x2122; flagship publication. Michael Turpin became publisher of the Santa Cruz Sentinel. He had been regional vice president of sales for parent company MediaNews Groupâ&#x20AC;&#x2122;s national advertising division. Turpin succeeded Michael Jung, who is now president and publisher of the Idaho Statesman in Boise. Todd Vogt is the new publisher, president and co-owner of the San Francisco Examiner. He succeeds John Wilcox, who has joined the Clarity Media corporate staff in Florida. Lon Walhberg is now associate publisher of CommunityMedia Corp.â&#x20AC;&#x2122;s NewsEnterprise in Los Alamitos. He had been a general manager for six years at the Los Angeles Newspaper Group. Send notices to joe@cnpa.com

January Journalism Association of Community Collegesâ&#x20AC;&#x2122; Faculty Conference, Jan. 20-22, Morro Bay jacconline.org

February CNPA Governmental Affairs Day, Wednesday, Feb. 1, Sheraton Grand Sacramento cnpa.com CNPA Quarterly Meeting, Thursday, Feb. 2, Sheraton Grand Sacramento cnpa.com

#/.4!#4 53 &/2 ! $%-/ SALES ADPERFECT COM \ \ WWW ADPERFECT COM

Journalism Association of Community Collegesâ&#x20AC;&#x2122; State Convention, March 22-24, Burbank Marriott jacconline.org Society of Professional Journalists Region 11 Spring Conference, March 3031, Universal City spj.org/regionalconf.asp

April Boldfaced Journalism high school workshop, Saturday, Feb. 25, San Francisco State University ciij.org

March Associated College Press Midwinter National College Journalism Convention, March 1-4, Seattle studentpress.org/acp/

JEA-NSPA National Convention, April 12-16, Seattle jea.org California College Media Association Spring Career Workshop and Awards ceremony, April 20-21, CSU Fullerton

May CNPA 2012 Press Summit, May 3-5, DoubleTree by Hilton San Jose

APPRAISALS Newspapers Magazines z Shoppers

Discover the current value of your publication! Confidential Customized z Comprehensive

EXPERT COURT VALUATION WITNESS Testimony

Depositions

Formal Business Plans

Declarations

Management Analysis Financial Audits

Labor Negotiations

E-mail Kevin Kamen to receive your FREE initial consultation

info@kamengroup.com www.kamengroup.com

KAMEN & CO. GROUP SERVICES NY

(516) 379-2797 z

FL (727) 786-5930 z FAX

(516) 379-3812

626 RXR Corp Plaza, West Tower, 6th Floor, Uniondale NYNY 11556 626 RXR Corp Plaza, W. Tower, 6th Fl., Uniondale 11556

A L L I E D M E M B E R S D I R E C TO RY

)NCREASE INCREMENTAL CLASSIFIED REVENUE WITH !D0ERFECTgS PERFORMANCE BASED FREE MODEL INCLUDING 3ELF 3ERVE /RDER %NTRY 0RINT 4O /NLINE AND /NLINE -ARKETPLACE

San Joaquin Valley Scholastic Press Association Conference, Saturday, March 3, CSU Fresno garyrice07@yahoo.com

Winter 2011 California Publisher 1

OBITUARIES Larry Allison, Long Beach Larry Allison, who for more than 50 years was part of the Press-Telegram in Long Beach, died Oct. 0, 2011, from complications of pneumonia. He was 77. After joining the newspaper in 1957, Allison worked in every department before working until the end as editorial page editor.

Linn Corey, Rancho Cordova Linn E. Corey, a former printer who later owned The Grapevine newspaper in Rancho Cordova for 1 years, died Aug. 25, 2011. He was 72. The newspaper, now the Grapevine Independent, is owned by Herburger Publications Inc.

Bill Duncan, Woodland Bill Duncan, an editor in the 1970s of the Daily Democrat in Woodland, died Nov. 18, 2011, after an auto crash near Roseburg. He was 82. Duncan, a former city editor at The Independent in Long Beach and editor of the Daily Democrat in Woodland, most recently was an editor and columnist at The

Rodrigues was veteran CNPA staffer

News-Review and wrote a column for the Salem Ore.-based agricultural newspaper Capital Press.

Tim Hays, Riverside Howard H “Tim” Hays Jr., former assistant editor, editor, co-publisher, publisher and chairman of The Press-Enterprise in Riverside, died Oct. 14, 2011, in St. Louis after a brief, acute illness. He was 94 and had been struggling with Alzheimer’s disease. Under Hays’ leadership, The Press-Enterprise became a national player in investigative and public-service journalism, winning a Pulitzer Prize in 1968. And media-law attorneys today refer to two cases that went to the U.S. Supreme Court as Press-Enterprise One and Two. “In January 1984, the newspaper won a case establishing the public’s right to attend jury selection in criminal trial proceedings,” the obituary reads. “In a 1986 case, the court asserted the right of the public to attend pre-trial hearings in criminal cases with few exceptions.”

Services were held Nov. 21 in Sacramento for Maria Rodrigues, manager of CNPA’s statewide classified, display and online networks, who died Nov. 15, 2011, after suffering a sudden and tragic adverse reaction to chemotherapy administered for her recently diagnosed breast cancer. She was 52. Maria is survived by her husband, Clement, and her daughter Annamarie, 1 , as well as a large and supportive family. Maria was one of CNPA’s longesttenured employees, having joined the association in September 1989. She managed Cal-SCAN, Cal-SDAN, the

John Leonard, Santa Barbara John Leonard, former director of advertising at the Santa Barbara News-Press, died Aug. 24, 2011, of cancer at his home in Solvang. he was 65. Leonard was at The News-Press from 1986-2006 and was general manager of The Daily Sound from

Daily Classified Network, Banner Ad Network and other projects. Maria was a true believer in all forms of newspaper advertising classified, display and online. She was very passionate about the power of advertising in the statewide networks and in making her clients happy. She cherished the relationships she built with her clients, newspapers and other associations. CNPA has established and seeded an educational trust account in Maria’s name for Annamarie. To contribute, send a check to Maria Rodrigues Memorial Fund, c/o CNPA, 2000 O St., Suite 120, Sacramento CA 95811. 2007-2011.

Jim Maples, Ontario Jim Maples, whose 44-year career included stints as head of production and director of retail sales at the Inland Valley See OBITUARIES, Page 14

A L L I E D M E M B E R S D I R E C TO RY

Allied Members of CNPA: Your Allied membership entitles you to a business card-size ad like the ones on this page in California Publisher, CNPA’s official newspaper. Specifications: Up to 4.75” wide x 3.5” deep; black and white only Email PDF to joe@cnpa.com Copy deadlines: Fall 2011: Aug. 18 Winter 2011: Nov. 18 Spring 2012: Feb. 17 For display advertising details, please contact: Diane Donohue, (916) 288-6017; diane@cnpa.com

WIDER COVERAGE. MORE CHOICE. GREATER FLEXIBILITY. Reuters America for Publishers

To find out more, please email us at ReutersAmerica@thomsonreuters.com or visit reuters.com/newsagency

CNPA-7-11_4-5x3-5bw.QXP:Layout 1

7/11/11

2:59 PM

Page 1

Looking for a Complete

Combination Solution

for Print and Online Special Sections

“Experience the purchasing power of PAGE” Call John Snyder or Steve Schroeder

800-468-9568

www.pagecooperative.com

+ � Ready to sell � Professional, eye-catching designs � Timely, relevant editorial content � Extremely Cost Effective! Metro Creative Graphics, Inc.

1.800.223.1600 www.metrocreativeconnection.com

Now you can get fullytemplated, full-color print special sections & companion, ready-to-post online MicroSite sections from Metro Editorial Services!

View samples and get more information from metrocreativeconnection.com, call Metro Client Services at 1-800-223-1600, or send an e-mail to service@metro-email.com

14 California Publisher Winter 2011

OBITUARIES From page 13 Daily Bulletin and its predecessors, died Nov. 20, 2011, of cancer. He was 7 . Maples began his newspaper career as a printerâ&#x20AC;&#x2122;s apprentice and retired in 2000 as a member of the newspaperâ&#x20AC;&#x2122;s editorial board.

William McClatchy, Sacramento William Ellery McClatchy, the last of his generation to oversee The McClatchy Co., died Sept 20, 2011, in Pope Valley, Napa County, The Sacramento Bee reported. He was 86. William McClatchyâ&#x20AC;&#x2122;s father Carlos was founder and first editor of The Fresno Bee; his aunt Eleanor was the head of McClatchy Newspapers for more than a half century. His brother James was a former publisher and chairman of The McClatchy Co., and brother C.K. was editor and president of the company. William himself was an architect and renowned promoter of the game of croquet. William McClatchy served

for 28 years on the McClatchy Board of Directors.

Teresa McIntosh, Newport Beach Teresa Ybarra McIntosh, co-publisher of Southern California boating publications and of Editor & Publisher magazine, died Oct. 11, 2011, in Newport Beach after a battle with stomach cancer. She was 69. With husband Duncan McIntosh, she published Sea, Boating World, and Editor & Publisher magazines, as well as the Log newspaper. The two met when Duncan McIntosh was publisher of the Newport-Mesa News in 1977, and she later served as general manager of that newspaper. The McIntoshes acquired The Log newspaper in 2004 and Editor & Publisher, the newspaper industry magazine, in 2010.

Judy Meier, Borrego Springs Judy Winter Meier, longtime editor of the Borrego Sun twice-monthly newspaper

in eastern San Diego County, was found dead in her home on Oct. 10, the victim of an apparent murder-suicide. She was 61. Meier had edited The Sun for more than 20 years and had been an employee for 0. â&#x20AC;&#x153;I canâ&#x20AC;&#x2122;t think of anybody that didnâ&#x20AC;&#x2122;t know her,â&#x20AC;? said the newspaperâ&#x20AC;&#x2122;s office assistant, Angela Juhl. â&#x20AC;&#x153;She was involved in everything about this town for 0 years.â&#x20AC;?

Abe Sanchez, Barstow Abeleicio Ralph Sanchez Jr., a former publisher of the Desert Dispatch in Barstow, died Oct. 10, 2011, after an automobile crash that left wife Julia seriously injured. He was 8 . Sanchez started at age 14 at the newspaper when it was called the Printer-Review and logged 40 years there. Sanchez was publisher from 1978 to 1988, when he retired.

Dennis Morefield, Simi Valley Dennis Edward Morefield, editor of the old Simi Valley Enterprise-Sun & News from 1969 to 1975, died Sept. 17, 2011, in Agoura Hills. He was 77. Before moving to Simi Valley, Morefield worked for the Record Searchlight in Redding and the Tulare Advance-Register. â&#x20AC;&#x153;It was a great time to be in journalism,â&#x20AC;? said former Simi Valley Sports Editor Gerry Price, now a city editor at the Antelope Valley Press in Palmdale, â&#x20AC;&#x153;and Dennis developed one heck of a newspaper at the time.â&#x20AC;?

Don Stanley, San Rafael Don Stanley, a former editor of the Pacific Sun in San Rafael, died Nov. 8, 2011, at his home in Eugene, Ore. He was 86. Stanley also did reporting and editing work at the San Francisco Examiner, The Sacramento Bee, Alameda-Times Star, Stars and Stripes in Germany and the Mountain Messenger in Grass Valley. Send personnel and memorial notices to joe@cnpa.com

A L L I E D M E M B E R S D I R E C TO RY

Mobile Apps for your paperâ&#x20AC;&#x2122;s classifieds.

BVS OZZ \Se eOg T]` ^cPZWaVS`a O\R ^`]TSaaW]\OZ X]c`\OZWaba b] Q]\\SQb take a quick tour

U] b] SPgZW\S Q][ \]e 866.955.6277 info@classifiedconcepts.com

2WaQ]dS` O\R [O\OUS Sf^S`WS\QSR X]c`\OZWaba

www.classifiedconcepts.com

E byline

King&Ballow Law Offices

When Experience Counts, You Can Count On Us. Providing service and commitment to the newspaper industry for more than 30 years. Nashville Office: 1100 Union Street Plaza 315 Union Street Nashville, Tennessee 37201 Telephone: (615) 259-3456

La Jolla Office: 9404 Genesee Avenue Suite 340 La Jolla, CA 92037 Telephone: (858) 597-6000

Visit our Web site: www.kingballow.com

Great Partnerships are a result of Great Partners! CNPA Allied members specialize in the goods and services that California newspaper companies use most often. Newspaper managers who seek value and service know to consult an Allied member first. Allied members are online at cnpa.com

Winter 2011 California Publisher 15

A L L I E D M E M B E R S D I R E C TO RY

mather: Circulation, Revenue and Retention Analytics Experts Matt Lindsay 43 Woodstock St. Roswell, GA 30075 770-993-4111 Phone 770-993-4977 fax

z Sales

z Appraisals

z Acquisitions

z Consulting

GREGG K. KNOWLES, PRESIDENT P.O. BOX 9698 BAKERSFIELD CA 93389 OFFICE (661) 833-3834 FAX (661) 833-3845 CELL (661) 333-9516 gregg.knowles@netzero.com

www.media-broker.com

Experience z Knowledge z Trust

Media Recruiters, LLC Main Office (Chico) Scott Little, Deborah Little (530) 342-6036

Truckee Office Left to right: Deborah Little, Jody Poe, Scott Little, Courtney Little

EXECUTIVE RECRUITERS FOR PRINT AND DIGITAL MEDIA COMPANIES

Jody Poe (530) 550-1186

Los Angeles Office Courtney Little (323) 932-9077

www.mediarecruiters.com

Crosswords, Word Searches, Sudoku, Theme Crosswords, & Sunday Crosswords รทรทรทรทรท Reliable and Cost Effective Supplier Contact: Myles Mellor @ 818 522 4126 or e-mail mylesmellor@themecrosswords.com

CNPA Allied members specialize in the goods and services that California newspaper companies use most often. Newspaper managers who seek value and service know to consult an Allied member first. Allied members are online at cnpa.com

RN CIRC

C AL

N IO AT

16 California Publisher Winter 2011

Arizona Newspapers Association

A G

S' ASSOCI

Providing print services to over 50 publications and associations across the country.

<RXU 3HQLQVXOD Â&#x2021; <RXU 1HZVSDSHU 6HUYLQJ WKH 1RUWK 2O\PSLF 3HQLQVXOD :DVKLQJWRQ VLQFH

We'll help you cut costs and maximize profits! Web Press

Digital Press

www.OaklandTribune.com

Â&#x2021; )O\HUV Â&#x2021; ,QVHUWV Â&#x2021; :UDSV Â&#x2021; %URFKXUHV

Â&#x2021; 5DWH 6KHHWV Â&#x2021; 1&5 )RUPV Â&#x2021; &DOHQGDUV Â&#x2021; %RRNOHWV

Direct/Solo Mail

Circulation Sales

Â&#x2021; 3ULQWLQJ Â&#x2021; ,QNMHWWLQJ Â&#x2021; 89 &RDWLQJ Â&#x2021; 6KLSSLQJ

Â&#x2021; %RXQFH EDFN &DUGV Â&#x2021; %LOO ,QVHUWV Â&#x2021; 3RVWHUV Â&#x2021; 0DLOHUV

w w w. S a n M a t e o C o u n t y Ti m e s . c o m

SOLO DIRECT MAIL SATURATION POSTCARDS As low as .142 postage per piece 200 piece minimum No mailing list required Fast turn around times Call for more information

Print & Deliver Flyer Special Rates as low as $8.00 per M

45# Cream Offset Flyer 8.5" x 10.5" or 10.5" x 11.75" $ IHZ DGYDQWDJHV DUH /RZ SLHFH ZHLJKW UHF\FOHG +LEXON SDSHU HTXLYLOHQW WR D SDSHU (PHUJHQF\ QH[W GD\ WXUQ DURXQG DYDLODEOH

Yes, you can afford Rack Cards!

www.TimesStar.com

w w w. M a r i n I J . c o m

Rack Cards 100 Qty

200 Qty

500 Qty

$95*

$140*

$295*

w w w. Ti m e s H e r a l d O n l i n e . c o m

w w w. Tr i Va l l e y H e r a l d . c o m

CALL TODAY! Â&#x2020; )D[

:HE 6LWH ZZZ XOWLPDWHSULQWVRXUFH FRP 3ULFHV EDVHG RQ UHFHLYLQJ 3') SUHVV UHDG\ Â¿OH QR EOHHG PD[LPXP LPDJH [ SDSHU VWRFN LV SW FRDWHG SULFHV GR QRW LQFOXGH VKLSSLQJ

w w w. D a i l y R e v i e w O n l i n e . c o m

-PDBM /FXT -PZBM 3FBEFST 8F %FMJWFS