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Summer 2011 Volume CI, No. 2 Helping your business is our Job One By Thomas W. Newton CNPA Executive Director In the early days of his leadership of CNPA, Jack Bates decided to attend a quarterly meeting of the Newspaper Association Managers (NAM). He came home from the meeting of this nationwide group of newspaper trade association executives and told his staff how wide his eyes had been opened. At our Monday morning management meeting, Jack said he was shocked at the number of things we were not doing on behalf of our members. Jack was amazed, enlightened and totally fired up at the wealth of information these press association experts were so willing to share with a newbie. Jack returned to NAM again and again, and soon his small staff was engaged in all sorts of new activities to provide more value to CNPA members. Jack quickly stole the best of his colleagues’ ideas, souped them up and put them into motion at CNPA. In the next decade, CNPA grew from a small but effective lobbying operation into a thriving newspaper association with two new wholly owned subsidiary corporations. One of them, the for-profit CNPA Services, Inc., grew CNPA Executive Director Tom Newton joins in the tribute to Jack Bates, his predecessor, at the Press Summit in April. See NEWTON Page 2 Former presidents Craemer, Person New conventioneers Two former CNPA presidents, both tremendous leaders and supporters in their communities and statewide, have died. Jack Craemer, former publisher of the Marin Independent Journal and 1965 president of CNPA, died March  in San Rafael from a stroke. He was 94. Evert Person, former publisher of The Press Democrat in Santa Rosa and CNPA president in 1981, died March 8 in Rancho Mirage of complications of pneumonia. He was 96. STEVE O’DONOGHUE / CALIFORNIA SCHOLASTIC JOURNALISM INITIATIVE Student journalists and advisers from several Southern California high schools pause for a photo during the national JEA/NSPA Spring Convention in Anaheim. Their attendance was part of a yearlong outreach effort funded by the McCormick Foundation and administered by the CNPA Foundation. Support for the 10 schools’ programs has included training for the teacher-advisers, regular mentoring visits from veteran journalism advisers, and connections with several college and university journalism departments. The McCormick Foundation has renewed its support of the program through Fall 2011. For more on the Anaheim event, see Page 7. Be bold! Hybrid presses can give print product a new life By Ted Markle Special to California Publisher Print newspapers are on death watch, some say. Consider these ominous statistics from a 2010 Organization for Economic Co-operation and Development report. Since 2007, U.S. circulations declined by 0 percent, U.K. by 25 percent and Canada by 17 percent. Even growth in developing countries couldn’t offset global newspaper declines. Subscribers are migrating to free online content. Advertisers are following them, though with much tighter wallets. Who can blame newspaper publishers for wanting to bury their heads in the sand? Yet as many people inside and outside the news- I N S I D E Publisher Profile Richard Esposito Mountain Democrat, Placerville paper industry minimize print’s future, new hybrid press technology is enabling a significant rebirth. Visionary publishers are using this innovative technology to reinvent their print versions. They’re leveraging the unique capabilities of hybrid presses to deliver newspapers that not only look different, but also attract new, non-traditional and high-end advertisers from Tiffany to Chanel: advertisers that previously considered newsprint reproduction inappropriate for their premium-level merchandise. So, what’s the benefit of getting outside the tired old print newspaper model? Attracting advertisers that now will find From the President ........ 2 Online Legalities ....... 4 People ......... 13 See HYBRID Page 6 Advertising ..... 5 Obituaries .... 14 California Newspaper Publishers Association Pg. 3 Legal Helpline ........ 2 Outreach ........ 7 Writing .......... 10 Calendar ..... 12 2000 O St., Suite 120, Sacramento CA 95811 (916) 288-6000 Jack Craemer, 1917-2011 Craemer was with the newspaper from 1947 until he and co-publisher Wishard Brown sold it to The Gannett Co. in 1980. The newspaper had been in their families since the 190s. Craemer was born Feb. 8, 1917, in Santa Ana. His father was coowner of the Orange Daily News and, as a boy, Craemer ran errands and worked Jack Craemer as a messenger at the paper. He graduated from Stanford University in 199 with a degree in economics. He began his career in journalism in 1940, working for the Holtville Tribune in Imperial County. During World War II he served in field artillery in the Aleutians, New Caledonia and Saipan. He was awarded a Bronze Star. He also served on the staff of Yank magazine, a military publication, and as a member of the Army’s public information staff. After the war he worked as a reporter for the Turlock Daily Journal before joining the San Rafael Daily Independent. “He shined the light on public proceedings,” said Gary Giacomini, a former Marin County supervisor who worked as the IJ’s lawyer before he entered politics. “He really loved to have the paper’s coverage everywhere.” Fax (916) 288-6002 See PRESIDENTS Page 4

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