Most Outstanding Regular Local Publication 2015
Steel City News
June 2016
As I sit here writing this at a very sad time where the whole world has been rocked and citizens have been united in love by the acts of one person against the LGBT community in Orlando Florida. We have found out from JCI Florida that Darryl Roman Burt, II from Jacksonville Jaycee’s was killed in the attack. I have been completely moved by how the world has come together to show their support from Sydney, Australia lighting up Sydney harbor bridge in the rainbow colours as well as London, United Kingdom doing the same with the London Eye along with many other countries standing united. It is at this time where President Pascal’s message of Peace is possible is ever more relevant and poignant. Gareth Carson 2016 JCI Sheffield President gareth.carson@jcisheffield.org.uk
Contents Feature
LEAP Events Diary Deputy’s Corner Around Yorkshire EU Referendum: Should We Stay or Should We Go? EU Referendum Debate. Anne Homer Meet National Board How to Take Back Your Mornings Be Productive Not Busy Free Daily Planner Your Guide to Instagram JCI European Conference: Your Travel Guide My JCI Journey: Ryan Stuchbury JCI Sheffield Annual Dinner A Day in the Life of a Marketing Director Buy Yorkshire: Hannah Woodcock
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Friday 19th - Sunday 21st August JCI UK’s flagship leadership development academy. A weekend course essential for all those who want to become a better leader. The programme will equip delegates with the skills to take on leadership roles and challenges within and outside of JCI.
#JCIUKLEAP16
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Ticket includes: A weekend of first class training 6 meals 2 nights accommodation
Find out more: www.jciuk.org.uk/leap www.jciuk.org.uk/blog/leap Registration now open: www.jciuk.uk.org.uk
BPP, 34-36 Colmore Circus Queensway, Birmingham B4 6BN
Events Diary 15 Jun
29 Jun
13 Jul
16 Aug
Making The Most Of The Spotlight - Stagecraft for Public Speaking Event Type: Training Venue: Holiday Inn Royal Victoria Date: 21th June, 2016 Price: Free
JCI European Conference 2016 Event Type: International Venue: Tampere, Finland Date: 15th June, 2016
21 Jun
Networking Wednesday Event Type: Business Venue: Bloo88, Sheffield Date: 29th June, 2016 Price: Free
10 Jul
Charity Afternoon Tea Event Type: Community Venue: Hilton Hotel, Sheffield Date: 10th July, 2016 Price: £12
22 - 24 Jul
Twinning Weekend: Sheffield Event Type: International Venue: Sheffield Date: 22nd - 24th July, 2016
19 Aug
LEAP 2016 (Leadership Academy) Event Type: National Event Venue: BBP - Birmingham Date: 19th Aug, 2016 Price: £135 - £185 for members
Creating a Winning Team: Touch Rugby & Theory Event Type: Training Venue: TBC Date: 13th July, 2016 Price: Free Stretch, Balance & Tone Event Type: Training Venue: Holiday Inn Royal Victoria Date: 16th August, 2016 Price: £5 Donation to Charity
For more information head to our website http://www.jcisheffield.org.uk/events
Deputy’s Corner Hello again! It doesn’t feel that long ago since I was writing my last corner (which is a good thing!). It’s been a busy month for me not just at work but also in JCI. We’ve shot our next batch of short videos and are getting the hang of these. It’s amazing what some new lights can do! So keep an eye on our social media channels to check them out. I also really enjoyed filming because being behind the camera for each video gives you a sense of exactly how much we do as a chamber, how many events and projects there are to get involved with and the most important thing; hearing about the JCI journeys of various members. I love nothing more than hearing how each of our members have progressed because of this amazing organisation. But all that aside we also had fun, most people don’t like standing in front of a camera even if it’s for 20 seconds and some of the bloopers are brilliant and we manage to laugh at ourselves! I’m also currently looking at a couple of our projects with the afternoon tea fundraising event coming up soon which I’ve put myself forward to MC for again. Tickets are on sale now for the event at the Hilton Hotel on the 10th of July with some amazing tea and cake and we’ve also got some fabulous entertainment lined up. We’ll more importantly raise some vital funds for our chosen charities Sheffield Cathedral Archer Project and INAS. I’m also now at the half way point through the year and starting to think about next year and what my goals are. If you’re interested in developing yourself further come and talk to myself or Gareth and we may have the opportunity for you this year or next. As I write this I’m also hugely excited about JCI European Conference which is now only a few days away! Its looking like an amazing event and I have no doubt that Katja and the team will have done a fantastic job. Neal Stirk 2016 JCI Sheffield Deputy President neal.stirk@jcisheffield.org.uk
Around Yorkshire Property Uncovered with Redrow Homes 21st June 2016 18:30 Chadwick Lawrence, Leeds
Social Media Marketing Training 22nd June 2016 18:00 Taylor Bracewell, Doncaster
JCI Yorkshire Wharfdale Quiz 6th July 2016 19:00 Venue TBC
More information on the events can be found on each Chambers Facebook pages.
European Union:
Should We Stay? Or Should We go The main debates that surround the referendum are:
Budget: The budget of the UK and the EU and whether we are more financially stable as a member of the Here at JCI Sheffield we take no political stance European Union or not. but we want to ensure we give you, the members, the opportunity to learn the main arguments of Trade: both sides of the debate and allow you to make an Will we be able to trade as effciently with other informed decision. countries or will we be better off with access to the single market? What is a referendum? A referendum is basically a vote in which everyone Immigration: of voting age can take part, usually giving a “Yes” Does Britian need the control back on the borders or “No” answer to a question. Whichever side gets over the EU citizens or will it make little impact? more than half of all votes cast is considered to have won. Influence: With permanent seats on the G8, UN Security What does Brexit mean? Council and more is Britian big enough to stand on It is a word that has become used as a shorthand it’s own or do we need the support of the EU? way of saying the UK leaving the EU - merging the words Britain and exit to get Brexit, in a same way There are many more debates surrounding the as a Greek exit from the EU was dubbed Grexit in referendum and we urge you to research the debate the past. further and to follow whichever side you feel the most strongly about. Why is a referendum being held? Prime Minister David Cameron promised to hold one if he won the 2015 general election, in response to growing calls from his own Conservative MPs and the UK Independence Party (UKIP), who argued that Britain had not had a say since 1975, when it voted to stay in the EU in a referendum. The EU has changed a lot since then, gaining more control over our daily lives, they argued. Mr Cameron said: “It is time for the British people to have their say. It is time to settle this European question in British politics.” What is the European Union? The European Union - often known as the EU - is an economic and political partnership involving 28 European countries. It began after World War Two to foster economic co-operation, with the idea that countries which trade together are more likely to avoid going to war with each other. It has since grown to become a “single market” allowing goods and people to move around, basically as if the member states were one country. It has its own currency, the euro, which is used by 19 of the member countries, its own parliament and it now sets rules in a wide range of areas - including on the environment, transport, consumer rights and even things like mobile phone charges.
#UseYourVote
On the 23rd June 2016 Britain will vote on what is to be the biggest decision in our lifetimes. Whether or not the UK should stay a member of the European Union or if it should leave to become an independant nation.
European Union: Should We Stay? Budget
Immigration
Briton pays the EU £340 a year per household, compared with an estimated £3,000 yearly benefit of membership. In or out, our payment is needed to access the single market.
Leaving doesn’t mean reduced immigration. Countries that trade with the EU from outside have higher rates of immigration, including from EU countries, than Britain
Economic benefits of EU membership easily outweigh the cost
Immigrants, especially those from the EU, pay more in taxes than they take out
Other countries contribute more per person than the UK does
Cameron’s EU deal means in-work benefits for new EU migrant workers will be limited for the first four years
After Brexit, the UK would still have to contribute to the EU budget to retain access to the single market
Outside the EU the UK would still have to accept free movement to gain full access to the single market Immigration is good for the economy
Trade Briton avoids exporter tariffs and red tape, important as 45% of British exports go to the EU. As a member, Britain can obtain better trade terms because of the EU’s size. Brexit would cause an economic shock and growth would be slower As a share of exports Britain is more dependent on the rest of the EU than they are on us The UK would still have to apply EU rules to retain access to the single market
Influence At international summites, Britian is represented twice - by the foreign secretary and the EU high representative. Co-oporation has helped fight Ebola and piracy in Africa. Individual member states retain a veto on foreign policy proposals
Regulation Most EU regulation collapses 28 national standards into one European standard, reducing red tape and benefiting business. In, Britain can fight for better regulation.
#UseYourVote
European Union: Should We Go? Budget
Immigration
Britain can stop paying £350m, equivalent to half of England’s school budget, to Brussels every week. This money could be spent on scientific research and new industries.
Britain can change the ‘expensive and out-ofcontrol’ system that offers an open door to the EU and blocks non-EU immigrants who could contribute to the UK
The gross cost works out at £350m a week
It is impossible to control immigration as a member of the EU
If the UK left, billions of pounds would become available for other priorities The UK would also be able to decide how to spend the money that the EU transfers back to it
Public services are under strain because of the number of migrants High immigration has driven down wages for British workers Points-based system for migrants to the UK should be extended to include those from the EU
Trade Britain will negotiate a new EU relationship without being bound by EU law. It can secure trade deals with other important countires such as China, India and America. UK companies would be freed from the burden of EU regulation Trade with EU countries would continue because we import more from them than we export to them Britain would be able to negotiate its own trade deals with other countries
Influence Britian has little influence within the EU. From outside, it can retake seats on international institutions and be a stronger influence for free trade and co-opration.
Regulation Leaving with return control over areas like employment law and health and safety, measures that a recent Business for Britain poll found businesses favoured.
#UseYourVote
EU Referndum Debate. by Anne Homer As a recent member of JCI Sheffield who is eager to learn and grow, I have made it my resolve - within reason - to jump feet first into any opportunity which comes my way. ...And with this said... this is why, when Gareth Carson asked me to take part in the EU Referendum debate, I was instantly persuaded to get involved and be chucked in at the deep end - even though I had had no experience of debating what so ever, had never been to a debate. Putting forward an argument for leaving the EU (an argument which I didn’t necessarily believe in) and preparing a script which I had been told should last for just a couple of minutes originally (but which I later found out was to be for 6 minutes) I knew would not be easy and I am ashamed to admit I knew only the basics about the subject at the time. Thrown in at the deep end? Yes. Did I learn and grow? Certainly.
every other JCI event I have attended so far, is shaping me as a person, making me face my fears and overall making me become more outgoing and confident. All of these experiences are invaluable and I am loving every minute of being part of a chamber which is so encouraging about everything and pushing me to try new things. Anne Homer JCI Sheffield Member
On the 23rd June each of us will have the chance to vote on whether the UK should remain in the EU or not. This is a huge undertaking because the EU debate decision could determine or change the fortunes of the UK forever. Before the JCI EU debate I had a chance to research some of the EU arguments which I could then, in turn, share with the rest of my group: Mark Smith, the team captain, and Ryan Pilkington, speaker 2. Mark was incredible, sharing his time to teach me techniques and show me the rules of debating, taking what Ryan and I were talking about to come up with a dynamite introduction and conclusion to the whole argument. On the night the opposing team for staying in the EU were Charlotte Scothern, Bev Mackfall, and Lynsey McAteer who didn’t half put forward some amazing points. I had so much to talk about after all the preparation and research that the timing was difficult to stick to... What I wanted to say would have taken so much longer. As someone who is new to debates and speaking in public I found the feedback given from the judges invaluable, leaving me with the desire to embark and improve my skill of presenting. The experience, whilst a challenge, was very positive The event really opened our minds and made people think - which is what JCI is all about. The EU debate, along with
#UseYourVote
Meet National Board As a member of JCI Sheffield you get the opportuntiy to build your network throughout not only Sheffield but around the UK and the world. In this monthly feature we will be talking to a member of the JCI UK National Board so that you can understand who does what role, a little about them and what their goals are for this year. Name Mark Smith Local Chamber: JCI Sheffield How long have you been a JCI member? Since May 2012 What made you become a JCI member? I found out about an open evening for JCI Sheffield on twitter, went along to find out what it was all about then was hooked! I love what JCI offers in terms of learning and development opportunities, the chance to meet new people and to travel and all for only £10 a month! What is your role on National Board? I am 2016 National Finance Director What made you want to take on this role? I wanted a different challenge, one that would develop me and also that would help me use existing skills, develop new skills and one that would also be relevant to my day job, working for a childrens charity. What positions have you held within JCI prior to National Board? Locally I have been: • 2013 Marketing Director • 2014 Deputy President • 2015 President for JCI Sheffield What advice would you give to members who are thinking to take on roles within their local council? Go for it! Push yourself outside your comfort zones, JCI is all
about ‘learning whilst doing’ and getting involved in my local council team was one of the best things I have ever done! If you could choose one national JCI event to attend in 2016 which would you choose? I loved Inspiration Day on 30th January which JCI Sheffield hosted in a fire station! What a fab location! Do you have a goal for 2016? I want to further develop my confidence this year and deliver at least 10 hours of training this year as part of the National Training Team!
How To:
Take Back Your Morning Mornings. Some people love them and some people hate them. If you hate mornings then this article will share with you how you can maximize your mornings and make sure that you start your day off productively! It’s fact that morning people are more productive and more successful and some studies even show they’re friendlier! Reclaim your morning with our top tips!
2. Manage your energy. Try blocking out tasks for certain times of the day. For example, keep the morning in the office open to tasks that are more fun, lively and creative to ensure you don’t fall into a rut. Try setting a timer on your computer ir phone for the task at hand and try to finish it within that time frame. This will keep you focused and you can turn it into a little competition with yourself.
The Night Before:
There are many more ways of getting your mornings back in order. Try having a run in the morning or a walk around the block to clear your head after waking up. Do you have any morning routines you like to follow or any tips you’d like to share on how you took back your mornings? Email in and let us know at info@jcisheffield.org.uk
1. Plan ahead. Don’t start your day off stressed because you can’t find your tie or your folder. Get things ready before you head to bed. Set your folder, bags, clothes and grooming kit ready for the morning ahead. There’s already one less thing to worry about in the morning and it means you’ll have more time for your breakfast or even more sleep. Enjoy your new stress free, organized morning! If you take a packed lunch to work or to university then make this the night before too.
After you wake up: 1. Set a routine. Start each day the same. This may sound a little boring but it will cue your brain to move onto the next goal automatically meaning you’ll have a little more headspace. Try starting the day with 10 minutes of meditation to start off your day with a calm and balanced feeling. 2. Use your first 15 minutes carefully. Try using the first 15 minutes to get the most important things on your to do list sorted early on. This means that one of the most daunting things on your list, or the biggest on your list will be at least started. Don’t use this time for emails! Emails will only distract you and get you stuck into a rut for the day. Save these for lunchtime or mid afternoon if you can. At Work / University: 1. Do something important. First things first, sometimes called ‘Eat Your Frog’. Start the day at the office with a milestone, something creative or the job your dreading to get your brain in gear and keep you motivated.
#Mornings
2. Rethink your alarm. Try getting up a little earlier. You’ll have more time in your day and that can only mean you’ll get more done. Think of you’re ‘to do’ list getting shorter and shorter each day. One app (IOS and Android) that works well to ensure you wake up is Puzzle Alarm. The alarm is set to whatever time you like and you have to solve the puzzle to turn the alarm off. Multiple difficulties are available but make sure they aren’t too easy!
Be Productive Not Busy
Which one sounds like your to do list? If you’re the latter don’t stress! You’re not the only one with lists like this and in this article we will share with you ways to make you more productive, get that to do list shorter and give you more free time to enjoy the things you love.
Tip #4: Rethink your surroundings. A messy desk is a messy mind. We all know that one person with the desk that is full with papers filled high, food packets on the desk from a day or two ago and crumpled paper covering the floor. Clear your desk. Try to have nothing more than just your computer, a notebook and your phone as your main items. Put those papers into draws or invest in a stack of draws if your desk doesn’t already have them. Having live plants on your desk will help motivate you. Being around nature is known to calm the mind and can help with your productivity. Get some small to medium size house plants to decorate your desk with.
To help with your productivity even further on the following page is your free JCI Sheffield Daily Planner! Use this as a tool to help plan your day, what meeting’s Tip #1: Revamp that to do list. We all have those you have on, what the most important tasks for the lists that take up most if not all of an A4 piece of day are, what your life goals are and what your big paper. That kind of list that gives you that “can’t be ‘wins’ were for the day. bothered” feeling in your stomach and makes every job seem like it will take all day to complete. Time for Follow these tips and you’re sure to fly through those lists to vanish. get yourself a new notebook. that to do list of yours in no time. Do you have any Start making your lists like this: productivity tips? Email them in and let us know at info@jcisheffield.org.uk 1 to do item per page. Thats all that should go on that page. Just one task to do. Focus on this task until it is complete or at least as far as you possibly can. Cross it out when it is complete. Do this for all the pages in the book. You’ll soon see how productive you can be when it looks like all you have on your plate is that one task. Tip #2: “Just 5 Minutes”. Instead of seeing your tasks as hour long sessions that will surely take longer than you would like simply say to yourself “just 5 minutes” and spend just five minutes that on the task at hand. Those five minutes will be enough to break through your procrastination streak and before you know it an hour has passed and you would’ve completed your task. Or at least made good progress. Tip #3: Use Timers: These an be extremely useful if you’re task is to do with social media accounts or marketing and can stop you pinning on your own Pinterest boards for an hour or two instead of updating profiles! Set yourself alarms to go off for when you want the task done and to make sure you get it done give yourself a reward if you manage to get the task done. You’ll soon see how much you can get done a day. Make it a little competition with yourself. If you finish your task earlier than the timer (be realistic though, don’t set an hour timer for a 5 minute task just so you can definitely get the reward) why not reward yourself more or take your new free time to relax before you move on to the next task.
#AchieveProductivity
There is a difference between being productive and being busy. Being productive means getting things on your ever growing to do list completed and ticked off and before deadlines and not taking longer than it should. Being busy is having a to do list the length of your arm full of tasks that are close to their deadline, uncompleted and tasks that have been on the list for weeks or months.
Daily Planner Use this daily planner to track out your tasks for the day, keep your goals in mind, keep track of the lessons learned, what your ‘wins’ were for the day and ensure you are always as productive as you can be!
AM
Date:
/
/
My Goals:
6 7 8 9
Lessons Learned:
10 11 PM
12
Todays Wins:
1 2 3 4 5 6
Notes:
Your Guide to Instagram Instagram is one of the widest used social media platforms available. The app started life as a IOS (Apple Operating System) only mobile phone app but it has now grown in to an IOS, Android and desktop web presence and with Facebook backing it, it will surely only grow even bigger with time. Instagram has recently gone through a rebrand from the old Poleroid style camera to the new minimalist style icon. This caused controversy online which splitted the apps users. What do you think to the new look?
3. Post daily. Keep in touch with your audience and ensure that you post each day. However, do not post images in bulk directly after one another. This will only lose you followers. Keep your audience up to date with good angled and edited photos of your meals, laptop, office or whatever you like, use those all important hashtags and see those numbers rise! Integrate videos with your photos to keep your audience interested and your content varied.
There are many other ways to enhance your profile such as linking your Instagram account to your Instagram Fast Facts: Facebook and Twitter to enhance your post reach, following and liking other users posts (not just your • The app in April 2016 had over 400 million followers posts), adding a link to your bio and more. monthly active users • Instagram users generate 3.5 billion likes per With the business rebrand and the app ever day growing who can tell where Instagram will head in • Gets more than 80 million photos uploaded per the future. What will the latest trend be? What new day! feature will they install? Let us know what you think to Instagram and how you use it. It’s easy to see the potential of the platform and you may already use Instagram already. But, are Happy snapping! you using it effectively? In this article we will share with you some tips on how to grow your audience and get the likes you deserve!
2. Edit your photo’s. Instagram has some brilliant editing tools already loaded onto the app but try using other apps to get your photo’s looking pixel sharp. If you have an Adobe Creative Suite account then Lightroom Mobile is a brilliant addition to your app kit and allows you complete control over your photo. These can then be save onto your camera roll and uploaded to Instagram. Other apps such as Retouch, Rays and SKRWT are great at getting various filters, doing edits and making those photos look stunning. Examples of good and bad post can be seen to the right.
Good
1. Hashtags. Use them and use them as much as you like. Instagram stands apart from the other social media family such as Facebook and Twitter in regards to hashtags. It’s a general marketers rule of thumb that you should limit yourself to using 2 -3 hashtags at maximum in each post but that rule goes straight out of the window with this platform. The more hashtags the better. Use hashtags that relate to the image and don’t forget to add a caption prior to the hashtags. This will help engage the audience more and build yourself a voice.
Bad
Your Travel Guide JCI European Conference 2016, The Nordic Visionary, isn’t far away! On the 15th till the 18th June thousands of JCI members will be flying over to Tampere, Finland and take part in training sessions, networking events, meet members from around Europe and enjoy amazing social events. To help you get ready for the unmissable experience we have put together a check list for your packing along with some information about Tampere and some of the highlights during the Conference.
Conference Highlights: Below we have put together some of the highlights of this years EC Programme. There’s a mix of training sessions, morning fitness workshops, official competitions and of course the gala dinner and socials. To find the rest of the programme simply visit www.EC2016.fi. If you are in Tampere before the conference begins you can check out the pre-tour events such as the cruises and a business summit.
Check out our travel checklist we’ve put together for you to Wednesday ensure you don’t forget anything important! Wednesday: Effective Leadership, 10.00 - 12.00 Wednesday: Green Future Forum, Organised by: JCI Travel Checklist: Lappeenranta, 14.00 - 17.00 • Passport • Toiletries Thursday • Summer clothing (it will not be cold in Finland!) Thursday: Morning Yoga, 07.00 - 08.00 • Note books for those training session Thursday: Morning Show, 09.00 - 10.00 • Business cards for those networking sessions Thursday: Global Goals Session, 16.00 - 18.00 • Union jack clothing, lots of it! Show your country with pride at the opening ceremony! Friday Friday: JCI Debating Championship (English), 10.00 - 01.00 Tampere: Friday: Jumpstart your Local Organization by Serge, The Tampere Region is one of Finland’s fastest growing Goussaert, 14.00 - 17.00 centres. It consists of Tampere and the surrounding Friday: Swiss Night, 20:00 - 1:30 municipalities of Kangasala, Lempäälä,Nokia, Orivesi, Pirkkala, Vesilahti and Ylöjärvi. Tampere has a population Saturday of more than 220,000 while there are close to half a million Saturday: Improvisation Workshop, 13.30 - 15.30 people in the greater Tampere Region. The population of Saturday: Award Ceremony & Gala, 17.30 - 00.00 Finland is a little more than five million. Saturday: Farewell Party, 23.30 - 03.30 In the Tampere Region, the duration of the year’s shortest day is approx. 5 h 20 min (December 22nd) and the longest day of the year (June 21st) lasts for about 19 h 30 min. The only things missing in Tampere are the sea and mountains! Today Tampere can be described as a centre of leadingedge technology, research, education, culture, sports and business. It is Finland’s third largest city as well as the largest inland city in the Nordic countries.
Keynote Speakers: As part of the conference programme you will get the opportunity to hear from some of the worlds most successful companies such as Angry Birds, Rovio Entertainment and more. Rovio Entertainment Ltd. – Peter Vesterbacka, Rovio, known for Andry Birds, is the leading mobile entertainment brand in the world. With hundreds of millions of active monthly users it offers brands innovative advertising solutions at scale.
Upon arrival to Helsinki: EC2016 Welcome Center at Helsinki-Vantaa Airport Welcome and meeting point for all EC 2016 visitors is open daily at Helsinki-Vantaa Airport. Finnish Rovio has grown alongside Angry Birds, and the multifaceted entertainment house currently employs about Tuesday 14.6. – Friday 17.6.2016 700 professionals from 40 different nationalities across its Organizer: JCI Metropol offices around the world.
Trade Show – information Trade Show is organized in the heart of the event, in the conference center where all most official program take part. The Trade Show gives you a great opportunity to showcase products or services to 2,000 decision makers and active consumers all around Europe. Venue: Solo Sokos Hotel Torni conference center, Ratapihankatu 43, Tampere, Finland The trade show is a brilliant chance to pick up international pin badges, purchase JCI branded goodies, leaflets for upcoming events, learn more about international projects, enter competitions and much more. Be sure not to miss out! Don’t forget JCI UK also have socials arranged for our members too so be sure to enjoy the chance to grow your network with other UK members too! Take this opportunity to see the true size of the organization within Europe, see the people and their passion. This is your chance to truly be an active member of the international organization. Meet new people. Learn new skills. Grow personally and proffesionally. We can’t wait to see you there!
My JCI Journey: Ryan Stuchbury For years I’ve spent time networking on Twitter, and it’s on here that I first discovered JCI. I initially found them a couple of years ago but never really took it further. When last year’s President, Mark Smith launched the #BeTheChange campaign, that’s when I decided to investigate. In August 2015 I was appointed Head of Marketing for Bloo 88 (an Independent cocktail bar & pizzeria in Sheffield). The bar happened to be a honorary patron of JCI Sheffield and hosts the monthly networking events. And as if by fate, this is when I first became physically involved with the chamber. Throughout my career I’ve attended some pretty dismal networking events, and overtime became somewhat sceptical of their value. I went into my first JCI Networking event in August with this mindset, but God, I was wrong! The event was familiar, informal and incredibly beneficial. I found the team and other attendees very welcoming, and there was no pressure to force your professional accolades down everyone’s throat. The event was about the people, and that’s why I loved it. After hosting/attending a few networking events, I came away feeling motivated and compelled to get more involved. And in December, Gareth, 2016 President asked me join the council team in the position of Business & Strategic Partnerships Director. What I found amazing is that the chamber isn’t just about business. They’re actively involved in our local community and do countless charity work. There’s always something to get involved in, and activity is always different. The development opportunities (both professional and personal) JCI provides is incredible. To be part of an organisation that gives you opportunities not only in your local community but internationally is inspiring. But above all, it’s the members that make JCI for me. Through becoming a member I’ve truly met some wonderful people, made many new connections and formed life-long friendships. I’ve still not hit my 1 year anniversary of joining JCI Sheffield, but I’m looking forward to many more years. Together as a team, we can #AchieveAwesome! Ryan Stuchbury Member since August 2015
A Day in the Life of a JCI Marketing Director Marketing. It’s a role that is vital for all businesses and organizations. The role in a nutshell means that you look after the social media accounts held by the chamber, design any promotional materials such as banners, posters, publications and leaflets and ensure that the website of the local chamber is kept up to date with the latest events and information. There are opportunities to meet, learn and grow through the role and this is my second time in the driving seat. I decided to take on the Communications Director role for JCI Sheffield last year (2015) and have taken on the Marketing Director role for both JCI Sheffield and JCI UK this year. So what’s a normal day for a marketing director? The day can vary depending on what is on the to do list but there are staple tasks to keep the JCI brand running and in the public eye. These tasks as always with any council role within JCI integrate with everyday life such as jobs and hobbies. 1. Social media Checking / Automation. This is one of the biggest tools you can use as a marketer because of the it’s size, opportunities and challenges. Depending on the social media accounts held and how active they are the day usually starts with checking out the social media accounts and seeing retweets, likes, shares and comments on the platforms used. It’s always helpful to set a timer for this as you can easily become distracted with your personal notifications. This later on in the day will turn into a session looking at the analytics for the biggest channels and seeing what posts worked and which didn’t and using those as a starting block to set out the next posts for the week or a couple of days. Hashtags can be daunting and can break a brand if used incorrectly so I always make sure to do a test of a hashtag before I use to make sure that the JCI name isn’t in the same search or feed as a hurtful new story or unrelated issue. 2. Design. For me design is something that will integrate its self into my everyday life. On an average day I will be either emailing back and forth regarding banner designs for events or promotional materials, or editing existing designs. These will then be used on the website, Facebook and Eventbrite to ensure that the event is public on our biggest platforms. I always find it helpful if possible to set out a block of time to get around 3 events drafted first (if possible) so that you know these are ready and any amendments can be made without rushing!
3. The third are various tasks done throughout the day. Idea generation, article drafting for publications or blog posts and any other notes made to either enhance marketing strategies. It’s always handy to get things jotted down as if you’re like me then your mind will be running at 70mph on a normal day trying to focus on one task at time but struggling. This means I can get the idea out of my head and onto my app ready to return to when I need. These are by no means the be all and end all of the marketing role. It’s our responsibility to ensure that the JCI brand is seen with the correct manner on social media and publications, the brand artwork is kept within the global brand guidelines, that I keep up to date with the latest social media trends and updates, send out emails to our mailing list and deal with any external companies such as printers. It’s always funny when I think to my days as a Marketing Director, as social media, like most of us, surrounds us so when I’m checking my own personal accounts I always do a check on the JCI accounts to see how they are doing. Overall the role is one that I have developed in and I am still continuing to develop and grow. If you’re interested in marketing then you can check out more about the role on our website along with other council team roles. Thanks Ryan Pilkington 2016 Marketing Director ryan@jcisheffield.org.uk
JCI Leeds at Buy Yorkshire Hannah Woodcock Buy Yorkshire 2016 was a whirlwind of business cards, branded freebies (thanks for the cake pops, plant pot and mints!) and truly inspirational seminars. Leading figures from a variety of sectors, including marketing, finance and humanitarian, congregated in Leeds for the two day conference. Though we could easily write a 10,000 word dissertation about the event, we’ll take a leaf out of Jeremy Sinclair’s (presumably minimalistic yet stylish) book and keep it simple. Check out our 3 highlights/lessons learnt from each session below...
‘pins’ are instructional and/or ‘How To’ lists. Tasteful branding is also key; Pinterest users are turned off by corporate images and large company logos. Adele advised using your brand’s colour scheme (Burberry and Ikea were cited as good examples). Vertical pins take up less ‘real estate’ on mobile devices, and allow you to fit in more images. And don’t use hashtags - they’re useful for Twitter and Facebook, but unnecessary for Pinterest searches.
It’s all about the customer. Pinterest is ubiquitous in the wedding and events sectors, but its influence over consumers is vastly growing - 93% of people with Pinterest accounts use the site to make everyday purchases, and 57% of active users browse the site whilst grocery shopping.
Don’t be scared of the competition. Instead of viewing video-sharing websites (particularly YouTube) as an intimidating rival, CBBC uses them to keep informed about children’s viewing habits. For instance, The Dengineers was inspired by the popular Minecraft tutorials. As a side note, The Dengineers looks like an amazing programme, and we’d love a JCI tree house...
Preparation is Key. The majority of Pinterest users search for Christmas-themed content 4 months before the 25th Terry Waite, CBE, Humanitarian & Author December! We’ve spotted some fantastic festive content Seminar Title: The power of one: Lessons for Life and for including a ‘fetching’ reindeer hairpiece... Business. Jeremy Sinclair, Chairman at M&C Saatchi plc Buy Yorkshire profile: Whilst negotiating the release of Seminar Title: Brutal Simplicity of Thought Western hostages as the Archbishop of Canterbury’s special envoy, Terry Waite was seized and taken hostage Buy Yorkshire profile: M&C Saatchi ranks among the top himself. Held in captivity in Beirut for 1760 days, four years ten advertising agencies and has offices in 20 + cities of which were in solitary confinement, his spirit and faith around the globe. Jeremy’s creative work has won various were tested to the limit. The experience also gave him industry awards, including two Gold Lions at the Cannes lessons in survival that would change his life forever. advertising Film Festival (for Schweppes Tonic Water and the launch of the UK version of Cosmopolitan magazine). Keep your mind active. Imagine yourself chained to a wall for 23 hours a day, blindfolded and in complete solitude. Keep it Simple. The best adverts are usually the simplest. How would you cope? Could you cope? Astonishingly, When delivering key messages, cut the waffle and Terry was able to distract himself from his bleak reality by streamline your content. mentally ‘writing’ several novels during his captivity. Don’t be condescending. “Don’t talk down to millennials in Empathise. Terry’s ordeal was extremely harrowing, and it advertisements. They’re people too, and just as ambitious took him 12 months to adjust following his release. However, as previous generations.” he’s grateful for the skills he developed in captivity; while he was previously able to sympathise, he can now empathise Challenge Yourself. Jeremy admitted that public speaking with and advise people who have undergone similar was never his forte, and he used to dread large audiences. situations and hardships. Instead of avoiding speeches for the rest of his career, he set himself a challenge: accept any opportunity to present. Don’t lose hope. Paraphrased: “By torturing me, my captors After greatly enjoying his seminar at Buy Yorkshire, we broke my body. By interrogating me, they broke my mind. reckon he definitely made the right decision! But they never broke my spirit - if you keep hope alive, even if it’s a glimpse of hope, then you can endure.” Helen Bullough, Head of CBBC Productions Seminar Title: Inspiring and Entertaining the Next Generation Adele Cooper, UK & Ireland Country Manager for Pinterest - our Big Digital Plan for Children Seminar Title: How to Grow Your Business with Pinterest Buy Yorkshire profile: Helen leads a large and multi-platform Buy Yorkshire profile: Adele is responsible for growing in-house production team and creates 360 degree content Pinterest in the UK and Ireland by building relationships for children aged 6-12. She has worked on award-winning with brands, as well as ensuring that the platform offers the brands, such as Newsround, Blue Peter, and The Dumping best possible localised experience for users. Ground.
Advertise subtly. According to Adele, the most popular
Create immersive content. Wolfblood is a supernatural children’s series about teenagers with lupine traits. It’s also a multi-platform storytelling experience; the TV show is supplemented by a game, competitions and a motion comic - all of these build upon the overarching plot, and help strengthen the brand. Kids will be kids. According to CBBC’s surveys, 4 out of 5 children aged 5-16 read in their spare time. Whether it’s a 3 minute YouTube clip or a 500-page novel, it seems that kids just love engaging stories. Dan Walker, Concept Artist Seminar Title: Imagining the (un)real: Conceptual Design for Film and Television Buy Yorkshire profile: Dan has provided concept designs and visuals for films such as Marvel’s Captain America and Guardians of the Galaxy, and Christopher Nolan’s genre defining Batman films. He was also part of the team that rebooted BBC’s Doctor Who for a new generation. Test Yourself. “Some jobs really test you, but I thank them for it.” As a Concept Artist, Dan has encountered some interesting challenges. Whilst drafting Matt Damon’s spacesuit for The Martian, Dan discovered that the actor was too muscular for the initial helmet design! Dan worked with his talented team to creatively resolve the problem, and the end design looked fantastic on the big screen. Take pride in your work. As he explained the intricate design processes and backstage anecdotes, it was clear that Dan was passionate about his role, and extremely proud of his work. And so he should be - he helped design the Batmobile (Batman Begins), The Eleventh Doctor’s tardis (Doctor Who) and vehicles for The Expendables 2. Unfortunately, we can’t publish his artwork due to copyright law, but trust us - he’s very talented! You can take the artist out of Yorkshire... After a long stint in London, Dan decided to relocate back to Wakefield. He feels a sense of pride whenever one of his props appears on screen - knowing that it was created in Yorkshire. We networked, we were inspired...and we’re really looking forward to Buy Yorkshire 2017. Hannah Woodcock JCI Leeds 2016 Deputy President
See you next time!
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