III. CONFERENCE SCHEDULE 2013 Professional Conference Overall Schedule of Events
10:30 a.m. – 6:00 p.m. Registration Desk Open Grand Ballroom Foyer 11:30 – 12:30 p.m. Salon 2
Graduate Scholars Lunch (by invitation)
11:30 – 12:30 p.m. Salon 3
JELI Fellows Lunch (by invitation)
1:00 – 1:30 p.m. Ballroom B
Welcome and Opening Session Join your colleagues for this kick off session where you will learn how to navigate the conference and get the latest update on Professional Development and Talent Management.
Speaker: Joy Brand, Associate Vice-President, Professional Conference Director, JCC Association
1:30 – 3:30 p.m.
JOB TRACK SESSION #1
Salon 1
Adults / Arts & Culture Share and Tell: Exploring Our Successes and Challenges Let’s talk amongst ourselves. Come prepared to discuss programs and events that succeeded beyond your expectations and why, and programs that missed the mark. Speaker: Barbara Lerman-Golomb, Consultant on Greening, Sustainability & Social Responsibility, JCC Association
Salon 4
Assistant Executive Directors Ways to Help Each Other: Programmatically and Operationally Meet and learn valuable information about your colleagues for networking at the Conference and after you return home. Speakers: Janet S. Elam, Vice-President, Community Consultant, JCC Association Jordan Shenker, Senior Vice-President for Community Services, JCC Association
Salon 2
Aquatics Saving Pools Saves Lives A total aquatic programming approach to operating pools is simple, yet few are being managed with this goal in mind. You will learn how to change your pool into an Aquatic Fitness Center, addressing
SUNDAY
SUNDAY, MARCH 3, 2013
SUNDAY
the safety and health of every family member. When your pool is struggling to be sustainable, promoting these benefits as the foundation of your marketing plan can completely change the perception of the facility in your centers. Speakers: Sue Nelson, Aquatic Program Specialist, USA Swimming Mick Nelson, Director, Club Facilities Development, USA Swimming Salon 14
Camping JCC Camps: Getting to Know the Group Get to know your colleagues, learn about each other’s camps, raise issues and challenges in your area, and share exemplary practices and programs. Speaker: Jodi Sperling, Vice-President of Merrin Center for Teen Services and Camping, JCC Association
Salon 9/10
Early Childhood Education Introduction to Sheva and Welcome to Our ECE Learning Community We will share a roadmap of the conference and begin your Sheva journey in small learning communities. Speakers: Mark Horowitz, Director of Early Childhood Education and Family Engagement, JCC Association Alison Pepper, Assistant Vice-President, Early Childhood Education and Family Engagement, JCC Association Mackenzie Noda, Program Associate, Early Childhood Education and Health & Wellness Services, JCC Association
Salon 17
Executive Directors Technology Trends and the Future of Your JCC The pace of advancement in technology is mind-boggling. While it’s tempting to focus on minutia such as the latest social networking site or technology, we’ll explore technology trends in the areas of analytics, CRM, mobile, and advanced targeting, which will shape the future of how JCCs do their business. Speaker: Chris Strom, Director, New Media and Social Networking, JCC Association
Financial Resource Development Planned Giving: Enhancing JCC Revenue Today While Planning for Tomorrow Planned giving is one of the most effective methods of fund development, but a surprising number of fundraising professionals admit to having no comprehensive planned giving program in place at their organizations. At this session, you will get an overview of planned giving and learn how to begin and implement a planned giving program in your JCC. Speaker: Joel Breitstein, J.D., Consultant, Planned Giving and Endowment Development
Salon 5
Fitness / Sports & Wellness Is Wellness Right for Your JCC? What is wellness and how do we define, understand and capitalize on it? How does wellness affect our programming, staffing and services? We call ourselves wellness facilities but are we really true to the wellness model? Can we learn anything from the for-profit club? If we are a “wellness� center, how are we going to distinguish ourselves? Speakers: Rob Bishop and Barry Klein, Owners, Elevations Health Club
Salon 6
Jacob Goodstein Fiscal Management Dashboard: A Tool for Effective Financial Communication Learn why dashboards are one of the most useful ways of reporting financial information, and how to determine the best way they can be used at your JCC. Speaker: Hilda Polanco, Managing Director, Fiscal Management Associates, LLC
Salon 7
Jewish Educators 21st Century Learners: The Impact of Technology on Cultures of Learning We will examine how different constituent/generational groups of learners in the JCC view the world, search for meaning, and use different tools to do so. Speaker: Adena Raub Dershowitz, Technology Integrator at the Lycee Francais de New York
SUNDAY
Salon 18
SUNDAY
Salon 11
Marketing Marketing Jewish Why hide it? As our broadening non-Jewish customer base attests, being labeled ‘Jewish’ may not be such a liability after all. In this session we’ll assess the potential advantages of reframing our marketing communications from we’re Jewish but… to we’re Jewish and! Speakers: Michael Rowland, Marketing Consultant, Mandel Center for Excellence in Leadership and Management Megan Simone, Marketing and Communications Coordinator, Jerry Shaw JCC of Akron, OH, where 85% of members are not Jewish
Salon 12
Membership Innovative Membership Acquisitions Bill and Kari will present information on creating a comprehensive approach to grow net membership through new member acquisition and retention including: • Integrated sales, marketing and retention strategies with consistent brand voice • The latest approaches to leveraging social media and technology • Ways to increase lead generation while lowering the cost per lead and the cost per sale • Key objectives, KPIs, personalization, customization and segmentation for results with measurement Speakers: Bill McBride, President & COO, Club One Industries Kari Bedgood, Vice-President, Marketing and PR, Club One Industries
Salon 3
Program Directors/Middle Managers Best Practices for Program Directors and Middle Managers Join your colleagues for an opportunity to learn about best practices for staff “in the middle.” Create networking opportunities at the Conference and beyond. Speaker: Dori Denelle, Vice-President and Community Consultant, JCC Association
Salon 13
Youth and Teens The Best of the Best: Youth and Teen Programs in JCCs In addition to getting to know one another, we will share one or two of our top afterschool, youth or teen program offerings. Via cracker barrel and group sharing formats, each participant will leave the session with at least one great new programming
Speaker: Lonny Friedman, Assistant Vice-President of Merrin Center for Teen Services and Camping, JCC Association 3:45 – 5:15 p.m. Salon 1
JELI Fellows Meeting Speaker: Simon Klarfeld, Lead Educator, Jewish Experiential Leadership Institute
3:45 – 5:15 p.m. Ballroom A
J’S STAKE HOUSE: PROGRAM AND SERVICES SHOWCASE Do you have any idea how many programs and services JCC Association has to support you and your JCC? We have an entire brochure that lists 70 programs and services from A-Z. Come to J’s Stake House: Program and Services Showcase where we will offer three 20-minute speed presentations about our programs and services. Also, take the time to visit with some of our Zahav Award winners to learn about their programs and understand how you can adapt then for your JCC. Select three of these great offerings… If you are interested in learning more about others, leave your business card with the appropriate staff person and he will contact you after the conference.
JCC Association Staff: Robin Ballin
Table 1
Getting to know YOUR Preferred Vendors (course #1 only) Preferred vendors want to give you special pricing and special service! Find out who these companies are and how your JCC can use them to get the best possible value.
Table 1
Kelly Rainey, Corporate Sponsorship and Marketing Manager JCCs of North America Fantasy Football Challenge (course 2 & 3 only) The first two seasons of The Challenge were a hit, with nearly 300 teams across the continent participating and dozens of prizes awarded. Learn how your JCC can be a part of the third season, what it takes to get involved, and how we can help create a fun, memorable and competitive opportunity for your members and community. Kelly Rainey, Corporate Sponsorship and Marketing Manager
Table 2
Club One: JCC Association’s Partner in Fitness Center Management Club One is recognized as the JCC Association’s “Best in Class” provider for JCC membership, fitness and wellness programs and services. As a leader in JCC fitness management and the fitness industry, Club One has developed results-driven solutions in
SUNDAY
idea to bring back to her JCC, plus have a better sense of which colleague’s brain to pick during the next four days.
SUNDAY
member acquisition, engagement, and retention. Learn about Club One’s BeWell Wellness Platform and how you can differentiate your JCC to build net membership and increase participation in your programs. Have all of your questions answered regarding wellness, fitness, and how Club One partners with JCCs. Tom Nelson, Vice-President of Development, Club One Table 3
Environmental Action and Social Responsibility/JCC Grows You can encourage Jewish values in your JCC and community all year round. Explore how to integrate greening, sustainability and social justice into your JCC. Learn more about JCC Grows, a healthy food and hunger-relief initiative that helps create/expand a community garden at your JCC or camp, and promotes other healthy food-related projects. Barbara Lerman-Golomb, Consultant, Social Responsibility and Environmental Action / Discover @ the JCC
Table 4
Israel within the JCC Delve into the programs and services offered by JCC Association’s Israel office. Learn about the educational opportunities and materials available to bring Israel to your community. Find out about JCC Boarding Pass travel programs, JCC Maccabi Israel (JMI), professional seminars and educational trips. Sara Sless, Assistant Director, Israel Office / Director, Israel Seminars
Table 5
JCCA.me – the New JCC Resources Learn about the recently launched JCCA.me, our interactive social media resource tool. This program includes not only the various information storage and retrieval capabilities of the old JCC Resources, but is also a “crowd sourced” system that enables JCCs to interact with each other as well as with our various specialist consultants at JCC Association. JCCA.ME also serves as an online, interactive learning platform for JCC professionals and lay leaders. It includes departmental knowledge bases with articles, images, videos, archived webinars and more. It includes a social learning and sharing component to allow staff and lay leaders in different JCCs to communicate directly within the same discipline or across disciplines. This new system makes the very best of JCCs and JCC Association easily available for all positions and experience levels. Jordan Zarin, Director of Special Projects, Mandel Center for Excellence in Leadership and Management
JCC Camping Services Jewish camp is one of the most pivotal experiences in the identity development of campers and staff. Campers with positive Jewish camp experiences are more likely to become adults who value their Jewish heritage, seek out Jewish community involvement, support Jewish causes, and take on leadership roles in their communities. Are you maximizing these opportunities through your JCC camp programs? With 135 day camps and 25 overnight camps, our family of JCC camps offers models of innovation and creativity worth sharing and learning from. Come hear about differentiators of excellence in the field, and how to maximize the profitability and impact of your camping program for summer 2013. Jodi Sperling, Vice-President and Director, the Merrin Center for Teen Services and Camping
Table 7
JCC Early Childhood Education and Family Engagement Our early childhood education staff experts provide guidance to JCC early childhood programs across North America to support and strengthen their early education programs in a variety of ways including study opportunities, site visits, and phone consultation. We are presenting our new Early Learning Framework, Sheva, to over 75 early childhood professionals at this conference to begin the journey in Sheva Learning Communities. Come and hear about this exciting opportunity for your JCC. Mark Horowitz, Vice-President, ECE and Family Engagement Alison Pepper, Assistant Vice-President, ECE and Family Engagement
Table 8
JCC Excellence: The Benchmarking Project Discover how benchmarking can help you improve your bottom line, advance your Jewish impact, and increase the satisfaction and retention of your members and staff. This program provides lay and professional leadership the objective quantitative information they need to assess management effectiveness and leadership needs, capitalize and expand on areas of strength, be more responsive to difficulties as they arise, and develop a practical approach towards continuous self-improvement. Stop by to learn how to participate. Andy Paller, Director of JCC Excellence: Benchmarking
SUNDAY
Table 6
SUNDAY
Table 9
JCC Maccabi Experience JCC Maccabi Games®, JCC Maccabi ArtsFest® and JCC Maccabi Israel® programs are “new and improved.” Each year over ninety JCCs participate in the JCC Maccabi Experience. Come and learn how you can build or strengthen your delegation and provide an amazing community-building Jewish experience for your teens. Dan Deutsch, Director of the JCC Maccabi Experience
Table 10
Total Wellness, Discover @ the JCC The transition from fitness to total wellness will allow JCCs to distinguish themselves from all competitors and create a unique niche. The end result will be a holistic model that crosses all departments, even in those JCCs without fitness centers, to become wellness providers offering physical, social, intellectual, mental, emotional, medical, rehabilitative, social action, environmental, cultural, financial, vocational and spiritual components. Also learn about Discover: CATCH Early Childhood, our program to combat childhood obesity in your JCC. Steve Becker, Vice-President, Health and Wellness Services/ Discover @ the JCC
Table 11
Marketing Consultation How effective are the marketing efforts of your JCC? Is it time to try a new approach? Do you have a marketing plan? To help you rethink your JCC’s marketing direction, request a consultation visit from Michael Rowland, JCC Association’s marketing consultant. Have a chat with him at the Marketing Stake House table. Michael Rowland, Marketing Consultant, Mandel Center for Excellence in Leadership and Management
Table 12
Membership and Fitness at Your JCC Membership is the entry point for most people at your JCC, but membership is not only about health and fitness. Learn how your JCC should be selling value and relationship memberships and how to compete in a volatile fitness market. Join in the discussion about the buzz phrase of “member retention.” Brian Soileau, Consultant for Health, Fitness and Membership Services
Table 13
Merrin Fellowship Learn about the Merrin Teen Professional Fellowship, a prestigious professional development program for JCC professionals who work with teens in any capacity. We’ll discuss the structure, foundation and goals of the program, which has trained over 100
Lonny Friedman, Assistant Vice-President, Merrin Center for Teen Services & Camping Table 14
New Media Consultation See what forces are changing the communications landscape and how your JCC can target, connect and engage your community as never before. Learn how DiscoverJCC.com is driving people to your JCC’s website and how you can take advantage of this resource. Chris Strom, Director, New Media and Social Networking
Table 15
Professional Development/JCC Staff Training Opportunities/ Identifying and Hiring the Best Staff/ Graduate Scholarships Staff members are your JCC’s greatest resource. We can help you to keep the good ones you have and find new ones. Whether you are looking for training opportunities, candidates to fill open positions, or scholarship opportunities for graduate education programs, we have what you need. Visit us at www.jccworks.com for more information. Alan Goldberg, Vice-President, Professional Leadership, Mandel Center for Excellence in Leadership and Management
Table 16
Strategic Planning and Thinking Do you find yourself spending too much time in the “weeds” and not enough time focusing on the big picture at your JCC? Strategic thinking is about leadership’s ability to focus on the critical agenda to keep the JCC moving forward. In this session, learn about JCC Association’s strategic thinking program, which helps JCCs engage in and continue strategic thinking for their agency. David Posner, Vice-President, Community Services; Director, Strategic Performance, Mandel Center for Excellence in Leadership and Management
Table 17
JCC Brand (Mini) Focus Group! We’re revitalizing the JCC brand! Share your thoughts on what the JCC is all about and what image we portray to the world. Join this informal focus group and help us shape the JCC Brand of the future. Peter Shevenell, Creative Director
SUNDAY
JCC professionals since its inception. Made possible by a generous endowment by Seth Merrin and his wife Anne Heyman, the 14-yearold program is currently in its eighth cohort. Recruitment for the ninth cohort will begin in 2014.
SUNDAY
Table 18
Where’s the J in Your JCC? Mandel Center for Jewish Education: TAG® Jewish Values through Camping; Journeys: Adult Jews Living & Learning; Yisrael Sheli Learn about the current programs of the MCJE, including TAG and Journeys. Jewish educational leadership programs such as the Jewish Experiential Leadership Institute, Kivunim, and the initiative in JCC day camps, are transforming JCC camps. There will be great program and activity materials for you to see. Come and learn more about the MCJE materials and training programs. Matt Abrams Gerber, Assistant Vice- President, Mandel Center for Jewish Education
Zahav Award Winners Learn from your colleagues how you can adapt their successful programs to your JCC. Table 19
JCC Ambassador Program Encouraging JCC regulars—ambassadors–to create a warm, welcoming environment for new people in their classes makes the newbies feel great and also acts as validation for established members. Annie Keith, Associate Executive Director, Mandell Jewish Community Center, West Hartford, CT Sara Billings, Assistant Recreation and Wellness Director, Mandell Jewish Community Center, West Hartford, CT
Table 20
Creating a Comprehensive Organizational Marketing Plan A year-long plan for all JCC departments to use as a guideline for strategizing and implementing successful event, fundraising, and program marketing. Highlight of the plan includes a month-bymonth snapshot of each department’s marketing needs, as well as a monthly analysis of the entire agency’s marketing budget. These worksheets allow the marketing department to easily monitor workflow, budget, and cross-marketing opportunities. Debbie Orel, Marketing and Membership Director, Betty & Milton Katz JCC, Cherry Hill, NJ Allison Rosen, Marketing Coordinator, Betty & Milton Katz JCC, Cherry Hill, NJ
Table 21
3200 Stories: An Online Publication of the JCCSF The purpose of 3200 Stories (www.3200stories.org) was to create an online venue with the warmth, vitality and multiplicity of staff and community voices found in the physical JCCSF at 3200 California Street — a website that felt entirely a part of the JCCSF experience. Susan Kirshenbaum, Creative Manager, JCC of San Francisco, CA
Moment of Torah This initiative was created as a way to bring the weekly Torah portion to life in an easily accessible way. By utilizing modern technology such as YouTube, Facebook and e-mail blasts, different staff members can bring Torah into the homes of members and the greater Milwaukee Jewish community with just a click of a button. Jody Hirsch, Director of Judaic Education, Harry & Rose Samson Family JCC, Milwaukee, WI Shari L. Shamah, Text Teacher, Harry & Rose Samson Family JCC, Milwaukee, WI
5:30 p.m. Ballroom B
Opening Keynote Allan Finkelstein, President and CEO, JCC Association The vision of the JCC Movement is to create a vibrant and welcoming Jewish environment that encourages people to lead engaged lives of meaning and purpose. This vision along with our Statement of Principles for the 21st Century are the foundation of our work at JCCs. Allan will share how JCCs are articulating this vision through their programs, and propose what you can do to integrate the Statement of Principles into your strategic thinking for your JCC. Michael Biton, Mayor of Yerucham, Israel The matnas (community center) in Yerucham, Israel has forged an extraordinary relationship with the Michael-Ann Russell JCC in North Miami, which enriches both communities. Michael will explain how this partnership embodies the true meaning of Jewish peoplehood.
7:00 p.m.
Dinner with Job Tracks (pay on your own)
9:00 – 11:30 p.m. Ballroom C/D
Dessert Reception in Exhibit Hall Join your colleagues for a Job Track dinner and then return to the Conference-wide Dessert Reception and the opening of our Exhibit and Vendor Hall. There will be raffle prizes, networking and more.
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Table 22
MONDAY
MONDAY, MARCH 4, 2013 6:30 a.m. Salon 4
Morning Workout: Monday Morning Boot Camp Sponsored by Perform Better, this high energy group fitness class will leave you energized for the rest of the conference! You will use kettle bells, medicine balls, battle ropes, TRX, resistance bands, and more. You will never have more fun exercising than in this modified boot camp session. Regardless of your fitness level, you will come away from this session with a new appreciation of functional fitness training.
Trainer: Aaron Moser
Meet in Rosen Plaza Lobby
Morning Run Led by: Steve Becker and Brian Soileau
7:15 – 8:15 a.m. Café Matisse
Breakfast with Allan Finkelstein, President and CEO of JCC Association Have an informal breakfast with Allan and eight other participants. Sign up at the registration booth (first come first served). Use your breakfast coupon to pay.
Café Matisse
JCC Maccabi Games/ArtsFest Delegation Head meeting with Dan Deutsch Sign up at registration desk. Space limited. Use your breakfast coupon to pay.
Salon 3 JELI Fellows Breakfast (by invitation) 8:00 a.m. – 6:00 p.m. Registration Desk Open Grand Ballroom Foyer 8:30 – 9:30 a.m. Ballroom B
Keynote Presentation Haydn Shaw, Senior Consultant, Franklin Covey The 5 Choices to Extraordinary Productivity™ The barrage of information coming at us from multiple sources (e.g., texts, e-mail, tweets, blogs, and alerts), coupled with the demands of our careers, are overwhelming and distracting. The sheer volume of information threatens our ability to think clearly and make wise decisions about what’s important. If we react to these stimuli without clear discernment, we fail to accomplish the goals that matter most in our professional and personal lives. This session will inspire you to apply a process that will dramatically increase your ability to achieve life’s most important outcomes.
The 5 Choices to Extraordinary Productivity™ not only produces a measurable increase in productivity, but also provides a renewed sense of engagement and accomplishment. Refreshment Break in Exhibit Hall – Visit Our Vendors Our vendors help to make this conference possible, please visit with them. Pick up a raffle ticket for great prizes.
10:00 – 11:30 a.m.
CHOOSE YOUR OWN LEARNING SESSION #1
Salon 3
Creating a Welcoming Environment How does your JCC look to newcomers to Jewish life? Explore how to better welcome and serve the increasingly diverse population of Jews and Jewish families, with particular emphasis on intermarried families. Improve hospitality, websites, marketing, communication, programming, and collaboration, with an emphasis on providing quality customer service. Empower organizational players of all levels (from gatekeepers to program professionals to volunteers to executives) to sensitively serve newcomers. Speaker: Eva Stern, Senior Director of Training, Big Tent Judaism/ Jewish Outreach Institute
Salon 4
Engaging Donors: How to Tell Your Story Best Everybody has a story to tell, and we relate best to other people through their stories. Storytelling is also very important for fundraising. You can create awareness and show impact through anecdotes that your donors will remember. At this session, you will learn to find and tell interesting and emotional stories that will engage donors with your JCC. Speaker: Jean Baugh Kristle, President, The RESOURCE Tank
Salon 5
Managing Up; Managing Down What exactly does it mean to manage up or down? One thing it does not mean: sucking up to the boss or expecting those you supervise to do the same. Learn tips for working with your colleagues. Speaker: Deborah Grayson Riegel, President of Elevated Training, Inc. and MyJewishCoach.com
Salon 6
Latest Benchmarking Findings and Their Impact on Your JCC Be among the first to learn about the 2012-13 JCC Excellence: Benchmarking results – what has changed, what have we learned, and what does it mean for your JCC? Speaker: Andy Paller, Director of Benchmarking, JCC Association
MONDAY
9:30 – 10:00 a.m. Ballroom C/D
Salon 7
Introduction to JCCA.me and Resource Sharing Learn the basics of the JCC Movement’s newest resource and knowledge hub. In addition to covering logging in, searching and downloading, you’ll learn how to network and share ideas with your peers.
MONDAY
Speaker: Chris Strom, Director, New Media and Social Networking, JCC Association Salon 9/10
Habit 3, Put First Things First, from The Seven Habits of Highly Effective People This session will focus on Habit 3, Put First Things First®, of The Seven Habits of Highly Effective People. You will learn how to use time-management skills to execute strategy, focus on important activities, apply planning and prioritization skills, balance key priorities, eliminate low priorities and time-wasters effectively. Speaker: Haydn Shaw, Senior Consultant, Franklin Covey
Salon 11
Making Yourself Indispensable: Finding the Specific Edge This session will focus on harnessing the power of being specific in creating a meaningful point of differentiation to grow membership, donors, program participation and your own career. Speaker: Mike Wien, Founder and President, The Specific Edge Institute
Salon 12
Making Short-Term Programs Become a Long-Term Experience Together we’ll explore how you can take a successful program that has a short duration and turn it into a long-lasting meaningful program. Speakers: Dan Deutsch, Director of the JCC Maccabi Experience, JCC Association Samantha Cohen, JCC Maccabi Experience Director, Merage JCC, Orange County, CA
Salon 13
Marketing for Non-Marketers Marketing isn’t just a one-department job – everyone has a role to play. Learn how to direct your innate marketing prowess for the greater good of your JCC. Speaker: Michael Rowland, Marketing Consultant, JCC Association
Salon 14
Branding 101... and Beyond Branding... it’s more powerful than you can possibly imagine! But it only works if everyone’s on board. THRILL to the role of branding in not-for-profits! MARVEL at the Four Pillars of Strong Brands! TRANSFORM mere concepts into real-life practices that can work for you! Speaker: Peter Shevenell, Creative Director, JCC Association The Social and Emotional Underpinnings of Jewish Values: Creating a Climate of Character and Community What does it take to put Jewish values into practice? We will explore the social and emotional competencies that are the building blocks of Jewish values, and what it takes to help those competencies thrive. Speakers: Jeffrey Kress, Associate Professor and Academic Director of the Experiential Learning Initiative, William Davidson Graduate School of Jewish Education, Jewish Theological Seminary Mark S. Young, Program Coordinator of the Experiential Learning Initiative, William Davidson Graduate School of Jewish Education, Jewish Theological Seminary
Salon 18
Graduate Scholars Meet the Executives (by invitation) What does it mean to be an executive director of a JCC? Do you really have to relocate to move up the ladder? What did you do to prepare yourself to be an executive director? What are your biggest challenges? You will have the opportunity to ask these questions and any others to a seasoned panel of execs – anything goes – and anything spoken about in Orlando, stays in Orlando.
11:45 a.m. – 1:00 p.m. CHOOSE YOUR OWN LEARNING SESSION #2 Salon 1
How We Built a Relationship Between the People in Two Communities, 6,000 Miles Apart. You Can Do It Too! The matnas in Yerucham, Israel and the Michael-Ann Russell JCC in Miami have formed a long-term partnership that enriches both communities. Learn how this deep relationship embodies Jewish peoplehood. Speakers: Mayor Michael Biton, Yerucham, Israel Gary Bomzer, Executive Director, Michael-Ann Russell JCC Sara Sless, Assistant Director, Israel Office / Director, Israel Seminars
MONDAY
Salon 17
MONDAY
Salon 3
Transforming One Contact into a Lifetime of Engagement What do you do with newcomers once you’ve found them? Explore hands-on, take-home strategies to maximize the outreach potential and impact of the programs and services you already work so hard to create. Learn how to build personal relationships from your arts and educational events, book fairs, holiday programs, family events, and more. Speaker: Eva Stern, Senior Director of Training, Big Tent Judaism/ Jewish Outreach Institute
Salon 4
Recruit, Hire and Retain Superstar Staff We will demonstrate how to effectively determine essential job skills for every job, identify successful candidates through behavior-based interviewing, and retain superstar staff.
Speaker: Jordan Shenker, Senior Vice-President for Community Services, JCC Association
Salon 5
Managing the Work of Volunteers; Moderating, Negotiating, Influencing In this session, learn the skills that will help you not only manage the work of volunteers, but lead them as well – without sacrificing your agenda or insulting your professional dignity. Speaker: Deborah Grayson Riegel, President of Elevated Training, Inc. and MyJewishCoach.com
Salon 6
The CFO Is Your Friend: What They Need & How They Can Help You A panel of three CFOs from different size JCCs will help de-mystify the ways budgets and financial reporting can help strengthen your department, and respond to your questions in an open discussion around expectations and the added value each party can bring. Speakers: Marsha Deslauriers, Chief Financial Officer/Human Resources, Oshman Family JCC Roslyn Kaman, Chief Financial Officer, Miles Nadal JCC John Keverkamp, Chief Financial Officer, Jerry Shaw JCC Andy Paller, Director of Benchmarking, JCC Association
Salon 7
Getting the Most Out of JCCA.me Got the basics for JCCA.me down? In this session we’ll cover using hashtags, sharing files, connecting with your peers and more. Speaker: Jordan Zarin, Director of Special Projects, JCC Association
Salon 9/10
Habit 5, First Seek to Understand, then Be Understood This session will focus on Habit 5, Seek First to Understand, Then to Be Understood®, of The Seven Habits of Highly Effective People. You will learn to apply effective interpersonal communication, overcome communication pitfalls, reduce conflict, increase collaboration, apply good listening skills, understand others, and reach mutual understanding. Speaker: Haydn Shaw, Senior Consultant, Franklin Covey Work-Life Balance: Keeping the Flame Lit for Life We will focus on how to go from ordinary to extraordinary by living life with purpose, using the Ironman World Championship as a metaphor. This is a great message to share with staff and members too. Speaker: Mike Wien, Founder and President, The Specific Edge Institute
Salon 13
Israelis – They are Here to Stay They live within our community and sometimes very close to our JCCs. Some of them have been around for a very long time, yet we hardly see them at the JCC. Israelis are the Jewish Diaspora’s newest immigrants. Most of them will stay in North America for their entire life; their kids are American or Canadian, yet they don’t feel a part of the community. Learn more about them. Why are they here, what interests them and what can your JCC do to engage them? What types of programs will bring this population to your JCC and how can we make them a part of the North American Jewish community. Speaker: Osnat Zur, Continental Shaliach, JCC Association
Salon 14
Creating Digital Narratives for Your Program We compete in what many experts call the Conversation Economy. What are the stories that gain traction in today’s multi-channel digital arena? In this session, we’ll explore how to gear stories to the end goals of building brand awareness, generating media buzz, driving website traffic and creating conversations. Speaker: Ken DeGilio, Chief Storyteller, LaunchMob Media
Salon 18
JELI Fellows Meeting Speaker: Allan Finkelstein, President and CEO, JCC Association
1:15 – 2:30 p.m. Ballroom A/B
Conference-wide Awards Luncheon Sponsored by Pfizer
MONDAY
Salon 11
Dessert in Vendor Area – Please Support Our Vendors Our vendors help to make this conference possible, please visit with them. Pick up a raffle ticket for great prizes.
3:15 – 5:00 p.m.
JOB TRACK SESSION #2
Salon 1
Adults / Arts & Culture We’ve Been Doing Boomer Programming All Along, Who Knew? Learn from your colleagues as we explore the topic of boomers as JCC consumers. Participate in a JCC Journeys unit, which exemplifies programming for this population.
MONDAY
2:45 – 3:15 p.m. Ballroom C/D
Speakers: Marcy Weiner Lahav, Adult, Cultural and Judaic Department Director, Betty & Milton Katz JCC, Cherry Hill, NJ Sahar Oz, Director of Judaic Programming, Betty & Milton Katz JCC, Cherry Hill, NJ Salon 3/4
Assistant Executive Directors, Program Directors/Middle Managers Putting the 5 Choices to Extraordinary Productivity into Action Building from Haydn Shaw’s keynote address, learn how to implement The 5 Choices to Extraordinary Productivity in your own professional practice and get staff buy in to apply them in your JCC. Speaker: Haydn Shaw, Senior Consultant, Franklin Covey
Salon 2
Aquatics The New Face of Aquatic Fitness Pack the pool with new members and attract more Baby Boomers, men and younger participants by providing fun, athletic and affordable aqua boot-camp style classes. Discover how to create a powerful water workout with aquatic fitness equipment you have on hand. Looking for new equipment? This circuit/station format allows for more varied and affordable equipment purchases. This classroom session will also deliver a state of the art update on the aquatic fitness industry and what it takes to update your facility to the leading edge of aquatic excellence. Speaker: Mark Grevelding, Promotions Coordinator for the Aquatic Exercise Association (AEA)
Salon 14
Camping Jewish Content in Camp: Transforming Your Camp’s Jewish Content from ‘Yuck!’ to ‘YAY!’ With our Statement of Principles as a lens, this interactive workshop will provide you with the tools to bring meaning and excitement to your camp’s Jewish mission. Speaker: Jodi Sperling, Vice-President of Merrin Center for Teen Services and Camping, JCC Association Early Childhood Education Sheva Core Element: Early Childhood Educators as Professionals; The Realities of Change The change process in a school can be hard and messy. Hear stories from teachers who have been in schools during a change process. Speaker: Peter Blair, Assistant Executive Director, Harry & Rose Samson JCC, Milwaukee, WI
Salon 18
Financial Resource Development Moves Management: The Science of Fundraising Moves management is the process of managing donor relationships, where you create individualized plans that focus your energy toward “moving” donors from where they are to where you–and they–want to be. At this session, you will learn the various types of moves that will aid you in achieving your fundraising goals. Speaker: Jean Baugh Kristle, President and Founder of The Resource Tank
Salon 5
Fitness/ Sports & Wellness Megatrends in Management, Leadership & Navigating Change Megatrends: “State of the Industry” will explore shifting dynamics that affect the health and fitness industry and consumerism. We enhance your understanding of how the industry takes advantage of changing technology, member knowledge, societal shifts and consumer behavior. Speaker: Bill McBride, President & COO, Club One, Inc.
Salon 6
Jacob Goodstein Fiscal Management Nuts & Bolts In this discussion of issues we face on a day to day basis, we will draw from the Listserv conversations and the results of a preConference survey. Speaker: Arnold Raymon, Vice-President/CFO, Merage JCC, Orange County, CA
MONDAY
Salon 9/10
Salon 7
Jewish Educators “There’s an App for That”: Images of Jewish Living and Learning for the 21st Century This session explores how participants view Jewish living and learning, asks how those images influence their work, and offers new perspectives as a conceptual frame.
MONDAY
Speaker: David Ackerman, Director of the Mandel Center for Jewish Education, JCC Association Salon 11
Marketing Brand Journalism We compete in what many experts call the Conversation Economy. What are the stories that gain traction in today’s multi-channel digital arena? In this session, we’ll explore how to gear stories to the end goals of building brand awareness, generating media buzz, driving website traffic and creating conversations. Speaker: Ken DeGilio, Founder/CEO and Chief Storyteller of LaunchMob Media
Salon 12
Membership Expanding the Reach of Your JCC How can your JCC find and connect with more families and individuals? How can we take our programming to unaffiliated Jews, intermarried families, and all potential newcomers to organized Jewish communal life? This session will help participants understand the needs and rhythms of their JCC and community-wide target populations, and develop an initial calendar of dynamic and creative outreach opportunities to help re-imagine Jewish life. Speaker: Eva Stern, Senior Director of Training, Jewish Outreach Institute
Salon 13
Youth & Teen The JCC Statement of Principles and My Work with Youth and Teens This interactive workshop will focus on how to find synergy between the JCC Statement of Principles and the work we do each day with youth and teens. Learn how to make the priorities of the JCC Movement at large relevant to the youth/teen programming we’re doing every day.
Speakers: Allan Finkelstein, President & CEO, JCC Association Matt Abrams-Gerber, Assistant Vice-President, Mandel Center for Jewish Education, JCC Association 5:30 – 6:30 p.m. Merrin Fellows Reception (by invitation) Mezzanine Balcony (2nd Floor) Dinner on Your Own
8:00 – 11:00 p.m. Ballroom B/C/D
PC Conference Dance Party It’s the JCCs of North America Professional Conference Party. Get out your dancing shoes and join your colleagues for a fun-filled night. Contests, raffles, food and drinks. You must have your conference ID badge and ticket. This is a great time to visit the vendors and enter for a chance to win over 20 terrific prizes.
TUESDAY, MARCH 5, 2013 6:30 – 7:30 a.m. Salon 12
Morning Workout – Yoga Sponsored by YogaFit, this class combines traditional yoga poses with modern fitness moves. Special attention is given to modifications for each pose, catering to multiple fitness levels, body types, and special conditions. The result is an incredible body/ mind workout. Led by: Shaye Molendyke
6:30 – 7:30 a.m. Meet in Rosen Plaza Lobby
Morning Run Led by: Brian Soileau
7:15 – 8:15 a.m. Café Matisse
Breakfast with Allan Finkelstein, President and CEO, JCC Association Have an informal breakfast with Allan and eight other participants. Sign up at the registration booth (first come first served). Use your breakfast coupon to pay.
Salon 1
Brand Focus Group Breakfast (by invitation)
Salon 2
Graduate Scholars Breakfast (by invitation)
MONDAY – TUESDAY
6:00 p.m.
7:15 – 8:15 a.m. Salon 3
JELI Fellows Breakfast (by invitation)
Salon 4
Pfizer Jewish Genetic Disease Prevention Breakfast (by invitation) Host: L. Mariah G. Kelly, Pfizer Patient Affairs Liaison, Senior Manager
TUESDAY
8:00 a.m. – 5:00 p.m. Registration Desk Open Grand Ballroom Foyer 8:30 – 9:30 a.m. Ballroom B
Keynote Presentation Deborah Grayson Riegel, President of Elevated Training, Inc. and MyJewishCoach.com Getting Along with Others and Getting a New Perspective Get some practical, insightful and applicable tips, along with a generous sprinkling of Jewish wisdom to use at work and at home. This keynote will focus on two of the four topics in Deb’s book Oy Vey is Not a Strategy. Learn how to get along with others, recognizing hot buttons, dealing with leaders, supervisors, and supervisees. And get a new perspective to find new ways of approaching old problems.
9:30 – 10:15 a.m. Ballroom C/D
Refreshment Break with Vendors Please visit and support our vendors!
10:15 a.m. – 12:00 p.m. JOB TRACK SESSION #3 Salon 1
Adults / Arts & Culture How to Engage the Unengaged Explore the theory and practice of creating effective seasonal/ holiday-based outreach programming. Learn to lower barriers to participation and introduce new individuals and families to your JCC. Speakers: Eva Stern, Senior Director of Training, JOI – Jewish Outreach Institute Marisa Kaplan, Director, JCC Without Walls, The Jewish Federation of Greater LA
Salon 4
Assistant Executive Directors “Oy Vey!” Isn’t a Strategy: Get More Done Following Deborah Grayson Riegel’s keynote address, we will learn to be more effective in work and in life, overcome procrastination and perfectionism, and develop skill and will–all ideas to put into practice at your JCC. Speaker: Deborah Grayson Riegel, President of Elevated Training, Inc. and MyJewishCoach.com
Salon 2
Speaker: Mark Grevelding, Promotions Coordinator for the Aquatic Exercise Association (AEA) Salon 14
Camping Teva Transformed: Creating an Exciting and Innovative Camp Nature Program When done well, a camp’s teva (nature) program can be a powerful tool for engaging campers of varying ages and abilities. This hands-on workshop will give you ways to strengthen your teva program for this summer. Speaker: Josh Lake, Outdoor Jewish Adventures
Salon 9/10
Early Childhood Education Sheva Core Element: Israel as the Story of the Jewish People; Your Story – My Story – Our Story Together, we will reveal our connections to Israel through sharing our personal experiences. Discover ways to deepen our relationship with Israel for our program staff and families. Speaker: Alison Pepper, Assistant Vice- President, Early Childhood Education & Family Engagement, JCC Association
TUESDAY
Aquatics Creative Aquatic Programming for Your JCC Experience an Aqua Boot Camp/Circuit Class. Time to dive in, so get ready to experience the new face of aquatic fitness. This practical pool session will feature a boot camp format that combines challenging equipment stations with explosive equipment-free intervals. No worries on specialty equipment as we will be using what you already have in your storage shed – noodles, foam dumbbells, deep-water belts and more. Get inspired and get fit with the JCC Aqua Group X Challenge. Come ready to jump into the pool. Wear your bathing suits. Towels will be provided.
Executive Directors Future Role of the Executive Director We will share our thoughts about the role in the future of the executive director of a JCC.
Speaker: Jerry Wische, COO, JCC Association
Salon 18
Financial Resource Development Bring Your Fundraising Questions to the Panel Here is your chance to participate in a development workshop where you can get your questions answered by a panel of veteran fundraising professionals about your fundraising challenges at your JCC. Planned giving review included in session.
TUESDAY
Salon 17
Speakers: Susan Bender, Vice-President of Development, JCC Association Joel Breitstein, J.D., Consultant, Planned Giving and Endowment Development Salon 5
Fitness/ Sports & Wellness Next Generation Fitness...Creating a Small Group TrainingCentric Business Model – Part 1 The business of fitness is evolving faster now than at any other time in the history of modern fitness. Intense competition, a more sophisticated client, the progression to functional training away from traditional circuit training, and modern research that lets fitness professionals discern between emotion and research have combined to reshape what a fitness business needs to do to become sustainable. This workshop presents where we are in today’s fitness world and, more importantly, where we need to be in the coming five years. Speaker: Thomas Plummer – Founder, National Fitness Business Alliance (NFBA)
Salon 6
Jacob Goodstein Fiscal Management Disaster Recovery - Planning Considerations and Execution Realities Even though we may take all of the right planning steps, we won’t know how good our plan is until it’s time to use it! Hear from someone who worked at a JCC that’s had more opportunities than they care to count to see how well their plan worked, and how that has helped them refine their response. Speaker: Brian Soileau, Consultant, Health & Wellness/Membership Services, JCC Association, formerly Assistant Director and Sports and Wellness Director at the New Orleans JCC
Salon 7
Jewish Educators What an Experience! New Ways of Learning Old Things This session models alternative approaches to studying Jewish text, raises the question of what makes a Jewish text, and explores text study’s relevance. Speaker: Stephen Hazan Arnoff, Executive Director, 14th St Y, New York, NY
Salon 11
Speakers: Alan Blank, Marketing Director, Guidebook Jeff Kline, CEO, Accrisoft Chris Strom, Director, New Media and Social Networking, JCC Association Salon 12
Membership Customer Prospect Today, Loyal Fan Tomorrow Learn from one of the nation’s leading customer relationship management (CRM) practitioners about strategies to identify prospects and take them on a journey from lead generation to deep engagement. Speaker: Mike Church, Vice-President, Interactive Ecosystems at Darden Restaurants
Salon 3
Program Directors/ Middle Managers Management Competencies: An Individual Assessment What are the competencies we need to elevate our own job performance? We will assess our professional strengths and challenges, culminating in the creation of individual action plans. Speaker: Noa Peri-Jensch, Founder and Principal of The Global Momentum
TUESDAY
Marketing Screens There used to be just TV. Now, wherever we go, our eyes are jumping from video monitors to desktop PCs, from smartphones to iPads. Screens have become the primary medium of our times. In this session we’ll learn how people use screens differently, how to adapt communications from one screen to another, and what should go into an app for your JCC.
TUESDAY
Salon 13
Youth & Teen The Logic Model: Designing, Implementing and Evaluating Outcome-driven Programming We will walk through what is often referred to as the process of “logic modeling.” We’ll discuss what it means to design a program based on outcomes, as opposed to inputs. We’ll also cover the process for meaningful program evaluation based on those desired outcomes. You will learn to look at programming through a new lens: How to identify the indicators of a successful program, design and implement with those indicators in mind, and then evaluate to make sure you hit your mark.
Speaker: Dr. Meredith Woocher, Director of Research and Evaluation Partnership for Jewish Life and Learning
12:00 – 1:45 p.m.
Lunch on Your Own
12:00 – 1:30 p.m. Salon 13
JELI Fellows Lunch & Learn Speaker: Simon Klarfeld, Lead Educator, Jewish Experiential Leadership Institute
1:45 – 3:30 p.m.
CHOOSE YOUR OWN LEARNING SESSION #3
Salon 1
Introduction to JCCA.me and Resource Sharing Learn the basics of the JCC Movement’s newest resource and knowledge hub. In addition to covering logging in, searching and downloading, you will learn to network and share ideas with your peers. Speaker: Chris Strom, Director, New Media and Social Networking, JCC Association
Salon 3
Celebrating Shyness Feeling your work at the JCC is impacted by your innate shyness? This session is for introverts, extroverts, ambiverts, or any type of verts. It’s about getting those in the workplace to appreciate and understand the value of introverts in the organization. Speakers: Rachel Griffiths, Communication Director, Aquatic Safety Research Group, LLC Tom Griffiths, President, Aquatic Safety Research Group, LLC
Salon 4
Top Ten Online Tactics: What Every Organization Should Be Doing to Build Loyalty Online Loyal donors are critical to your fundraising success because loyal donors mean more funds raised. It is becoming progressively more competitive and increasingly more difficult to secure funding. So what can you do to build loyalty among your existing donors and prospects? In this session, you will learn 10 multi-channel tactics your JCC should be executing to enhance donor loyalty, increase retention, and ensure a competitive advantage. Speaker: Bridget Brandt, Director of Marketing, Sage North America Making Jewish Values Accessible and Relevant Explore social responsibility and “wellness” programming and resources to engage members of your JCC of all ages, including Discover: CATCH, JCC Grows, and more. Speakers: Stephanie Davis-Dieringer, Health and Wellness Director, Jerry Shaw JCC, Akron, Ohio Barbara Lerman-Golomb, Consultant, Social Responsibility/Discover @ the JCC, JCC Association
Salon 6
Early Childhood and Fitness Exceptional Practices: JCCs Putting Benchmarking Results into Action The 2011-12 Benchmarking process was used to identify JCC exceptional practices that had demonstrated measurable success, and were intentional, well-executed and replicable. Come and explore the results. Staff from JCCs highlighted in case studies will help lead the discussion. Speaker: Andy Paller, Director of Benchmarking, JCC Association; panel of JCC staff
Salon 7
Putting Yourself in the CEO’s Seat: A Talk Back with Allan Finkelstein At the opening plenary you heard Allan articulate the JCC Movement’s vision, which is expressed in the new Vision and Statement of Principles for the 21st Century. Now imagine you sit as one of Allan’s trusted advisors, or even in his seat. What are your thoughts and ideas about what new initiatives JCC Association should consider undertaking? What are the directions you see as important and relevant for our movement? Come prepared with your ideas, and be ready to express them. Speaker: Allan Finkelstein, President and CEO, JCC Association
TUESDAY
Salon 5
Salon 9/10
Getting More Done How can you get more done at work and still have a life? Learn how to delegate more effectively, coach others to take on more responsibility, work collaboratively to set meaningful standards around work outcomes, and change your relationship with procrastination. This is Deborah’s third non-Oy Vey strategy. Speaker: Deborah Grayson Riegel, President of Elevated Training, Inc. and MyJewishCoach.com
TUESDAY
Salon 11
Relationship Marketing Learn from one of the nation’s leading CRM (customer relationship management) practitioners about strategies to identify prospects and take them on a journey from lead generation to deep engagement. Speaker: Mike Church, Vice-President, Interactive Ecosystems, Darden Restaurants
Salon 12
Playing with a Full Deck: Emotional Intelligence in the JCC How do people handle emotions at work? Ignore them? Explore them? Express them? Emotions play a distinct role in working with others. Learn a provocative and practical perspective for the harnessing of emotions in interpersonal work situations and as a tool for leadership. Emotions can significantly improve the ability to communicate through the effective use of emotional intelligence. Speaker: Noa Peri-Jensch, Founder and Principal, The Global Momentum
Salon 13
Coaching to Greatness In this session, find out what it is you need to be and do in order to supervise, coach and inspire your people to want to work harder and smarter, and set them on the road to achieving their own greatness. Speaker: Jerry Wische, COO, JCC Association
Salon 14
Creating Your Own Day of Jewish Learning What makes for a successful day of Jewish learning at JCCs? Learn how to design programs that will strengthen and inspire our communities. Speaker: Karen Sponder, Project Director, Global Day of Learning
Salon 18
JELI Fellows Meeting Speaker: Simon Klarfeld, Lead Educator, Jewish Experiential Leadership Institute
Afternoon Snack Break
3:45 – 5:15 p.m.
JOB TRACK SESSION #4
Salon 1
Adults / Arts & Culture Israel and the JCC Statement of Principles: Is Your JCC a “Connector to Jewish Life” and Peoplehood? Learn about successful ways to strengthen the “J” in JCC through Israel programming. Hear from colleagues about how JCC-led Israel trips can enrich your JCC. Speakers: Sara Sless, Assistant Director, Israel Office / Director, Israel Seminars, JCC Association Mona Cohen, Program Director, Harry & Rose Samson JCC of Milwaukee, WI
Salon 3/4
Assistant Executive Directors, Executive Directors, Program Directors/Middle Managers Living Your Mission Does your JCC’s culture reflect your mission? Is the JCC taking care of the people who are responsible for taking care of the people? Hear from Harris Rosen, president & CEO of Rosen Hotels and Resorts, how his vision and leadership can enhance your success at the JCC. This session will be held jointly with the program directors/middle managers and executive directors. Speaker: Harris Rosen, President & CEO of Rosen Hotels and Resorts
Salon 2
Aquatics The Drowning D’s During Supervision Many factors lead to drowning, most of which are completely preventable. Lifeguards are human and thus subject to human error. It is critical to recognize how pool patrons become drowning victims. Sometimes, a dereliction of duty, the most easily avoidable risk, can lead to neglecting a drowning victim. However, other, less obvious factors are at play and are more difficult to recognize and eliminate. This includes disguise and disbelief, which also lead to denial. Speaker: Dr. Tom Griffiths, President & Founder of Aquatic Safety Research Group
TUESDAY
3:30 – 3:45 p.m. Hallway outside Salons 9/10/11/12
TUESDAY
Salon 13/14
Camping, Youth & Teen Coaching and Mentoring the Young Professional Seeing your role as a supervisor through the lens of a coach or mentor can be challenging in and of itself, but it can certainly become more challenging when you’re supervising a teen or young professional in college. How do you get the best out of them despite their limited professional experience, limited knowledge or buy-in of your mission/vision, and your limited time? We’ll join our colleagues in the camping track for an interactive session lead by Deborah Grayson Riegel of MyJewishCoach.com. Deborah will offer tips, pointers, and concrete strategies that help you turn your young staff into a welloiled machine. Speaker: Deborah Grayson Riegel, President of Elevated Training, Inc. and MyJewishCoach.com
Salon 9/10
Early Childhood Education Sheva: Text Study; What an Experience! New Ways of Learning Old Things This session models approaches to studying the Sheva texts, raises the question of what makes a Jewish text, and explores text study’s relevance. Speaker: Dr. Stephen Hazan Arnoff, Executive Director, 14th Street Y, New York, NY
Salon 18
Financial Resource Development Donor Stewardship through Effective Communication: How to Communicate with Current and Potential Donors and When? All of your members are prospective donors. How you communicate with your members as prospective donors is important, as well as how you continue to communicate with those who have made financial commitments to the JCC. In this session, you will learn the ways to communicate with prospective as well as current donors through appropriate stewarding and effective communication. Speaker: Jeff Metz, CEO, Bloom Metz Consulting
Salon 5
Fitness/ Sports & Wellness Next Generation Fitness...Creating a Small Group TrainingCentric Business Model – Part 2 The business of fitness is evolving faster now than at any other time. Intense competition, a more sophisticated client, the progression to functional training away from traditional circuit training and research that lets fitness professionals discern
between emotion and reason have all combined to reshape what a fitness business needs to do to become sustainable. This workshop presents where we are in today’s fitness world and, more importantly, where we need to be in the coming five years. Speaker: Thomas Plummer, Founder, National Fitness Business Alliance (NFBA) Salon 6
Speaker: David Ackerman, Director, Mandel Center for Jewish Education, JCC Association Salon 7
Jewish Educators Jewish Learning Is the Mission This session offers JCC Jewish educators strategic thinking, planning, and advocacy skills to position the Jewish mission of the JCC as its central organizing principle. Speaker: David Posner, Vice-President for Strategic Thinking and Community Consultation, JCC Association
Salon 11
Marketing Customer Prospect Today, Loyal Fan Tomorrow Learn from one of the nation’s leading CRM (customer relationship management) practitioners about strategies to identify prospects and take them on a journey from lead generation to deep engagement. Speaker: Mike Church, VP Interactive Ecosystems at Darden Restaurants
Salon 12
Membership Creating a Culture of Exceptional Customer Service Does every employee need to understand the JCC’s strategy? In a word, yes. This session focuses on the link between creating meaning for employees and building profitability in the organization through optimizing membership growth and retention. Explore how employees understand their function vs. purpose, how leaders create a culture of excellent customer service where everyone
TUESDAY
Jacob Goodstein Fiscal Management JCC Movement Vision and Statement of Principles for the 21st Century – How Do Scholarship Policies Fit into the Principles? Do you struggle trying to use limited communal funds to help all those who would like to participate in JCC programs? David Ackerman will lead us through a discussion on ways to resolve this struggle using the Statement of Principles as a reference.
knows what it is and how to live it daily. Hear about best practices of one of the leading customer service providers in the world, The Ritz Carlton Hotel Company, LLC.
TUESDAY – WEDNESDAY
Speaker: Noa Peri- Jensch, Founder and Principal, The Global Momentum 5:15 – 6:15 p.m. Suite TBA
JELI Team and Mentor Session (by invitation) Speaker: Simon Klarfeld, Lead Educator, Jewish Experiential Leadership Institute
7:00 – 10:00 p.m. Howl at the Moon
Evening Event Orlando’s rock and roll dueling piano show, Howl at the Moon, is our location for an exclusive night of dinner and entertainment. Come hungry and ready to sing, clap, stomp and dance as you become part of the show experience. Free drink coupons will be handed out at the door!
Howl at the Moon is located at 8815 International Drive, Orlando, FL 32819. It is a 5 minute walk from the hotel.
WEDNESDAY, MARCH 6, 2013 6:30 – 7:30 a.m. Meet in Rosen Plaza Lobby
Morning Run Led by: Steve Becker and Brian Soileau
7:15 – 8:15 a.m. Café Matisse
Breakfast with Allan Finkelstein, President and CEO, JCC Association Have an informal breakfast with Allan and eight other participants. Sign up at the registration booth (first come first served). Use your breakfast coupon to pay.
Salon 3
JELI Fellows Breakfast (by invitation)
8:00 – 11:00 a.m. Registration Desk Open Grand Ballroom Foyer
8:30 – 10:00 a.m.
CHOOSE YOUR OWN LEARNING SESSION #4
Ballroom C
Social Media and Video Marketing 101 Social media and video are two of today’s most powerful marketing tools. Learn how marketing and program professionals alike can use today’s social media platforms to reach new customers and engage current ones. Video can tell the JCC’s story better than any other medium - when used correctly. Learn easy, tried and true methods to making high quality videos on a budget. Speaker: Chris Strom, Director, New Media and Social Networking, JCC Association
Salon 1
JCC Thought Leaders (by invitation) A session that includes selected JCC professionals in key areas of expertise to collaboratively tackle issues to maximize the impact of JCCs. This is an initiative that will combine our collective knowledge by sharing experiences, ideas, opportunities and challenges to lead the field into the future. Speaker: Jordan Zarin, Director of Special Projects, JCC Association Programming for the Special Needs Population We believe that all individuals have the right to experience life to its fullest and to be treated with consideration, respect and full recognition of their individuality. Many of our programs at JCCs/ camps are targeted only towards people with special needs and many of our programs are inclusive. Since you are already providing a wealth of outstanding programs, this session will give you an opportunity learn from your colleagues, talk about best practices, and share what you are doing. From there, we would like to ask you to be an “in house” think tank, to talk about what services JCC Association could be considering in order to be a resource to you, your JCC and/or camp in the area of special needs programming. Speaker: Arnie Sohinki, Senior Vice-President, Program Services, JCC Association
Salon 3
Seven Pillars of Service Enjoy a fun, interactive session to learn the difference between customer service and creating a great JCC Experience. Consistently deliver on the seven Pillars of Service and the J-Way to change the outcome when a member/participant is not satisfied. Speakers: Amy Abernethy, Regional Manager Community Centers, Club One Dan Burns, Director of Community & Medical Fitness Centers, Club One
WEDNESDAY
Salon 2
Salon 4
Event Fundraising Best Practices Events are a great way to raise funds, awareness, and community support. Unfortunately, many events fall flat, usually due to a lack of clear goals and preparation. Whether you are planning a simple event like a bake sale or a major event like a gala or walk-a-thon, the tips you learn during this session will help you make it wildly successful. Speaker: Bridget Brandt, Director of Marketing, Sage
Salon 9
Mapping your Career Path: Three Narratives What does it mean today to make a career within the JCC field? In this session, hear from three senior JCC managers about their own career paths, and what they have learned. Speakers: Peter Blair, Associate Executive Director, Harry & Rose Samson Family JCC, Milwaukee, WI
WEDNESDAY
Janet S. Elam, Vice-President for Community Consultation, JCC Association Paige Silberfein, Associate Executive Director, Shimon & Sara Birnbaum JCC, Bridgewater, NJ Moderated by: Jerry Wische, COO, JCC Association Salon 10
Young Jewish Adults: Who Are They Anyway? This workshop will first interactively map the current knowledge of JCC professionals, and then share what NEXT has learned through our on the ground work with young adults and engagement professionals. The focus will be on young adult context, mindset, best practices, and trends of engagement. Speakers: Emily Comisar, Manager, National Projects, NEXT: A Division of Birthright Israel Foundation Yoni Sarason, Midwestern Regional Director, NEXT: A Division of Birthright Israel Foundation
Salon 11
Dealing with Difficult People In the customer service part of your work, are you spending 95 percent of your time managing five percent of your customers? And are you exhausted by it? Learn some tricks of the trade from a master – how to make No sound like Yes, how to offer concessions that don’t hurt, and how to walk away safely when everything else fails. Speaker: Alan Goldberg, Vice-President, Professional Development, JCC Association
Salon 13
Doing Better Than That – Service Recovery This session will empower you with real time and after the fact recovery tools for dealing with things gone wrong in interactions, processes, or services. It will enable you to leverage the area and strengthen further your relationships and systems. Speaker: Denver Severt, Associate Professor of Service Management & Accounting, University of Central Florida Rosen College of Hospitality Management
Salon 14
Recruiting through the First 90 Days Learn how to make the most of your opportunity when it is time to hire by bringing in the right kind of person and getting them off to a strong start. Join us as we learn how SeaWorld hires and trains staff and learn how you can incorporate these tips at your JCC. Speaker: Christine O’Neal, Vice-President, Human Resources, SeaWorld Parks & Entertainment
Salon 17
Speaker: Sara Sless, Assistant Director, Israel Office / Director, Israel Seminars, JCC Association Salon 18
JELI Fellows Meeting Speaker: Simon Klarfeld, Lead Educator, Jewish Experiential Leadership Institute
10:00 – 10:15 a.m. Hallway outside Salons 9/10/11/12
Coffee Break
10:15 a.m. – 12:00 p.m. JOB TRACK SESSION #5 Salon 1
Adults / Arts & Culture Have a Good Time Using Your Time for Good Discover program strategies to bring about wellness and meaning to your communities through greening, gardens, the Sabbath Manifesto, JCC Reads, JCC Maccabi ArtsFest® and more. Speaker: Barbara Lerman-Golomb, Consultant, Social Responsibility/ Discover @ the JCC, JCC Association
WEDNESDAY
Israel and JCCs: Tikkun Olam and Arts and Culture In this session, we will speak to the impact Israel can have on a JCC’s program in arts and culture, and in repairing the world – community service, social action – or tikkun olam.
Salon 9
Assistant Executive Directors Actualizing the Statement of Principles Allan Finkelstein, president and CEO of JCC Association, will facilitate a conversation about how each of the six principles shape our decision making and strategy for the work we do every day. Speaker: Allan Finkelstein, President and CEO, JCC Association
Salon 2
Aquatics Lifeguard Blindness: A Complex Quadriplex While lifeguards watch the water with their eyes, there is a quadriplex of blinding factors that prevent them from actually seeing or perceiving where they are looking. We will present the “complex quadriplex” of reasons why even the best-trained, vigilant lifeguards fail to see. This includes 1. physical body blindness, 2. cognitive blindness, 3. external distractions, and 4. internal noise. Speaker: Rachel Griffiths, Communications Director, Aquatic Safety Research Group
WEDNESDAY
Salon 4
Camping and Youth & Teen Difficult Conversations with Teens and their Parents Having difficult conversations with the teens in your programs and teens that you’re supervising can be hard enough. Balancing the need to be a positive role model and carrying out the mission/ policies of your agency while maintaining the teens’ trust in you can feel like walking a tightrope – and that’s before you consider bringing families into the conversation. We will delve into these topics using real-world tactics and real-world experience as our guide. Speaker: Debra Orbuch Grayson, Therapist and Consultant, Private Practitioner
Ballroom C
Early Childhood Education **UNTIL 1:45 p.m. Sheva Core Element: Children as Constructivist Learners; A Journey to Project Based Learning If you are going to allow the children to construct their learning, you have to be willing to embark on a journey. Speakers: Veronica Maravankin, Director, JCC Early Childhood Learning Center, Mandel JCC, Palm Beach Gardens, FL Bonnie Altman, Early Childhood Educator, Mandel JCC, Palm Beach Gardens, FL Lital Dayan, Early Childhood Educator, Mandel JCC, Palm Beach Gardens FL
Salon 17
Executive Directors Future of Talent Management in JCCs JCC Association is beginning the process to develop a comprehensive program to identify, train and mentor “high potential” leaders for a career in the JCC world. Learn more about the plan and provide input into the best approach to build the next generation of top professionals in JCCs. Speaker: Alan Goldberg, Vice-President, Professional Leadership, Mandel Center for Excellence in Leadership and Management, JCC Association
Salon 18
Financial Resource Development Donor Centered Approach to Fundraising Today’s donors are seeking to make a difference, make an impact, and see a return on their investment. They believe “Because I give, something unique and important will be done with my contribution.” Today’s donors want to see the results of their giving through visible and measurable outcomes.
Speaker: Jerry Wische, COO, JCC Association Salon 3
Fitness/ Sports & Wellness Effective Operations and Communication Tools for Managing Your Team for Success Management skills for any and all JCC professionals: Structured communications and reporting; identifying manageable behaviors to drive engagement; and implementing the 7 Pillars of Service to drive a great JCC experience. Speaker: Dan Burns, Director of Community and Medical Fitness Centers, Club One
Salon 14
Jacob Goodstein Fiscal Management Human Resources: From Recruitment through 90 Days Learn how to make the most of your opportunity when it is time to hire by bringing in the right kind of person and getting that person off to a strong start. Speaker: Christine O’Neal, Vice-President, Human Resources at Sea World Family of Parks
WEDNESDAY
At this session, you will learn how to create a donor-centered fundraising strategy as well as have an opportunity to discuss in groups how you can implement this notion at your JCC.
Salon 12
Jewish Educators A Jewish Learning Exchange This session lets you share your most effective programming ideas with one another. Speaker: Matt Abrams-Gerber, Assistant Vice-President, Mandel Center for Jewish Education, JCC Association
Salon 11
Marketing Staging Your JCC Brand Marketing is the original performing art. Before there was theater, dance, or painting, there was the sales pitch. But while all brands aspire to be leading actors on the stage of public opinion, in reality most are extras. We will investigate techniques to eliminate brand stage fright, boost stage presence, and create new stages to make your JCC brand a star. Speakers: Peter Shevenell, Creative Director, JCC Association
WEDNESDAY
Michael Rowland, Marketing Consultant, JCC Association Salon 13
Membership Part A: Israel and the JCC Statement of Principles: Is Your JCC a “Connector to Jewish Life and Peoplehood”? Is your JCC all about fitness camp or ECE? What about those people who don’t want to exercise and are too old for camp and preschool? Your JCC needs to be a “connector” to community and Jewish life if it is to fulfill its vision. Speaker: Sara Sless, Assistant Director, Israel Office / Director, Israel Seminars, JCC Association
Part B: Sharing Our Successes/Cracker Barrel Learn from each other as you share your successes and challenges with customer service, membership recruitment and retention. We will also spend time problem solving and addressing your questions through the “cracker barrel” format.
Salon 10
Program Directors/ Middle Managers Case Studies in Successful Young Adult Engagement Models This workshop will challenge those in the room to think about what is working and not working, in trying to engage those in their 20s in the projects of their JCCs. It will build on the personal case studies of those in the room and also highlight three JCC case studies, as a way to inspire innovative thinking on program development.
Speakers: Emily Comisar, National Projects Manager, NEXT: A Division of Birthright Israel Foundation Yoni Sarason, Midwestern Regional Director, NEXT: A Division of Birthright Israel Foundation 2013 Professional Conference Concludes
SEE YOU IN 2015!
1:00 p.m. Salon 11
JELI Fellows & Mentors Lunch, Project Sharing Speaker: Simon Klarfeld, Lead Educator, Jewish Experiential Leadership Institute
2:00 p.m. Salon 9/10
Early Childhood Directors
2:00 – 3:45 p.m.
Sheva Core Element: Early Childhood Directors as Visionaries Shifting Paradigms The past few years have brought challenge and change to the Child Development Centre in Vancouver as teachers wrestle with ideas introduced in Sheva. Insights from their journey will inspire you to begin your own. Speaker: Susan Hoppenfeld, Director, Karen & Gary Simkin Family Child Development Centre, JCC of Greater Vancouver, BC
4:00 – 5:45 p.m.
Sheva Core Element: Families as Engaged Partners It’s Not Just “Drop Off”…Building a Healthy School Community Working in an early childhood center must include developing a deep relationship with parents and families. This session is designed to confront the challenges and develop strategies around their active engagement. Speaker: Robin Brous, Assistant Executive Director/ Director of Early childhood, JCC of Central NJ, Scotch Plains, NJ
6:00 p.m.
JELI Group Dinner
Early Childhood – Dinner on Your Own
8:00 – 10:00 p.m. Salon 9/10
Early Childhood Directors Evening Workshop
WEDNESDAY
12:00 p.m.
THURSDAY, MARCH 7, 2013 8:30 a.m. – 1:00 p.m. JELI Fellows – Project Sharing, Legacy & Reflection Salon 11 Speaker: Simon Klarfeld, Lead Educator, Jewish Experiential Leadership Institute Salon 9/10
Early Childhood Directors
8:30 – 9:30 a.m.
New Media & Sheva Learning Communities New media and social networking will play an integral role in the facilitation of your learning communities after the conference ends. In this session, we will explore JCCA.me and Google Hangout. Speaker: Chris Strom, Director, New Media & Social Networking, JCC Association
9:45 – 11:15 a.m.
Sheva Core Element: Early Childhood Directors as Visionaries Telling the Story: Strategies for Effectively Sharing the Impact of Your Work How do you quantify and communicate the wonderful things happening in the preschool classroom to your colleagues and the community? We’ll take a look at examples of reports and data collection from JCC preschools and discuss how to increase the impact of your work by telling your story.
THURSDAY
Speaker: Jeanne Lovy, Assistant Vice- President, Director of Early Learning, JCCs of Greater Boston, MA 11:30 a.m. – 1:00 p.m. From Theory to Practice: How Does My JCC Become a Sheva Learning Community? This session will review the tools and understanding to begin the journey of becoming a Sheva learning community. Speakers: Mark Horowitz, Vice-President, Early Childhood Education & Family Engagement, JCC Association Alison Pepper, Assistant Vice-President, Early Childhood Education & Family Engagement, JCC Association Mackenzie Noda, Program Associate, Early Childhood Education & Family Engagement, JCC Association