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WHAT A SITE!
Dipping into the world of virtual shopping and super trendy blogs.
WEAREFALSE.COM A fiercely independent fashion label run by creative heads Le Messie and Amanda Scully. Delicious designs on handscreened, hand-finished t-shirts, each made with huge helpings of love and care. Dipping into a range of jackets, sweat-tops and über-cool high tops False is a stylish brand, a mag and a website that urgently requires your attention.
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What you wearing?
TODD TERRY It’s all about the threads…
1. ETNIES SNEAKERS £60 0870 750 3100 2. NIKE GLOVES £15 nike.com 3. NIKE YOGA MAT £30 nike.com 4. LRG EMPERADOR HOODIE £62 urbanindustry.co.uk 5. FRANKLIN & MARSHALL SPORTS BAG £32.50 020 7739 4355 6. LACOSTE SNEAKERS £70 020 8970 2331 7. PUMA SNEAKERS £65 puma.com 8. PUMA BOTTLE HOLDER £15 puma.com
9. LONSDALE T-SHIRT £14.99 londsdaleboxing. co.uk 10. ALPINESTARS MIX-A LOT JACKET £35 alpinestars.com 11. AMERICAN APPAREL HOODY £27 americanapparel. net
What are you wearing right now? WESOLDOUT.COM Find this site and weep. It is the most chic of collaborations coming from French designer store Colette and La MJC with a very discerning and hand-picked collection of desirable items to tantalize you and your credit card. ........................................................
12. AMERICAN APPAREL T-SHIRT £12 americanapparel. net 13. AMERICAN APPAREL SOCKS £7 americanapparel. net 14. 55DSL JETWAR TRACKTOP £100 55dsl.com
HIDEOUTSTORE.COM Here’s another favourite to add to your toolbar. It’s one for the Blog Squad, for those insatiable hipsters that need to know and have an urgent appetite for all that is up and coming and incredibly cool.
“I’m wearing an Adidas sweatsuit. I have to pay my full respect to the old skool. Adidas has always been an influential brand for us house heads in New York. I’ve been wearing Adidas since the beginning of the ‘80s and I’ll still be wearing Adidas when I’m 70.”
How do you like to shop? “I don’t have a massive amount of time but when I travel I shop during the day as well as hanging out in cafes and bars. If I see something I like I buy it.”
What are your favourite labels/designers and why?
Do you have a sport that you’re into?
“Sean John is my favourite because their jeans are very comfortable and stylish. For you dudes in the UK, Sean John is P. Diddy’s fashion label with their store on 5th Avenue New York. I also really like Akademiks because I love the old-school styling.”
Most treasured item?
Favorite stores/boutiques? “The Adidas store in SoHo is my favourite because they have a lot of variety. But I spend a lot of time in Covent Garden in London and 5th Ave in New York. I still buy a lot of trainers especially the Nike Air max high tops. The Nike stores in New York and Oxford Street are
www.djmag.com
DJ458.fashion 19
awesome, but now you can get the same ranges all over the world at the same time so it’s not so exclusive anymore!”
“Basketball because it constantly keeps you athletic throughout the game, no matter what. The fashion and style that goes with basketball suits me, baggy and loose and that’s the way I like to roll.”
“I’d have to say my cars. I won’t list them because I don’t want the IRS to find out.”
What are you up to? “After the ‘Get Down’ single comes out, I’m going to focus on finishing the Todd Terry All-Stars album. Hopefully it’ll be out by June.”
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