In the middle of the graph there is a yellow area indicating folk music is very popular; again in particular by the senior listeners. Educational programs are liked by the children/youth as well as by the seniors. On the right side of the graph there are some light spots; radio drama has some light areas among the teenagers, people in their first thirties, as well among the senior listeners. The senior listeners, in particular, appreciate agricultural programs. In general are ‘soft issue’ programs on gender, culture, development and peace, health and sports not liked by almost all age groups. Children themselves like the children programs.
Table 40: Preference of radio program, language. 1,172 respondents.
If we apply a linguistic optic, news programs are popular particularly in the Bhojpuri and Nepali language communities. Most language groups like folk music programs and educational programs are almost as popular. Radio drama has a small spot indicating some popularity as well among the Nepali language community. The Bhojpuri language community like agricultural programs more than the average. Generally, there seems to be consensus that gender programs are not popular. The Bhojpuri language community in particular does not seem to like the ‘soft issue’ based programs (programs on gender, development, health, culture), nor do the Tharu and Urdu language communities.
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