Research Process Phases Research Methods and Design
RESEARCH METHODS IN DESIGN SEMINAR | BY JACLYN LE | KÖLN INTERNATIONAL SCHOOL OF DESIGN | SUPERVISED BY PROFESSOR BRANDES | 2008
Phases of the Research Process
Define a clear, concise, manageable, research/ design problem. Every problem-solving effort must begin with creating a representation for the problem—a problem space in which the search for the solution can take place. – Herbert Simon, `Science of Design’
RESEARCH METHODS IN DESIGN SEMINAR | BY JACLYN LE | KÖLN INTERNATIONAL SCHOOL OF DESIGN | SUPERVISED BY PROFESSOR BRANDES | 2008
Phases of the Research Process
Review relevant, pre-existing research and literature. What’s the purpose? • To develop and frame the problem • To relate findings to previous knowledge and puts the study into perspective • Proves basis for future research • To avoid unintentional, unnecessary replication
RESEARCH METHODS IN DESIGN SEMINAR | BY JACLYN LE | KÖLN INTERNATIONAL SCHOOL OF DESIGN | SUPERVISED BY PROFESSOR BRANDES | 2008
Phases of the Research Process
Establish how you will investigate the problem. Identify research methods that will be used.
Exploratory research: • It is the initial research undertaken before conclusive research (Ie: Concept testing) • Aids researcher in identifying best research design and data collection method • Often associated with qualitative research (Ie: Focus groups, in-depth interviews, prototype testing) RESEARCH METHODS IN DESIGN SEMINAR | BY JACLYN LE | KÖLN INTERNATIONAL SCHOOL OF DESIGN | SUPERVISED BY PROFESSOR BRANDES | 2008
Phases of the Research Process
Conclusive research: • Provides information leading to conclusions • Associated with quantitative research (Ie: Surveys, test markets, etc) • Types of conclusive research: • Descriptive: Limited to answering ‘what, who, where, and how?’ (Ie: Questionnaires, observation) • Casual: Objective is to determine cause and-effect relationships (Ie: Experimentation, test markets)
RESEARCH METHODS IN DESIGN SEMINAR | BY JACLYN LE | KÖLN INTERNATIONAL SCHOOL OF DESIGN | SUPERVISED BY PROFESSOR BRANDES | 2008
Phases of the Research Process
Collect data through administering the research methods.
RESEARCH METHODS IN DESIGN SEMINAR | BY JACLYN LE | KÖLN INTERNATIONAL SCHOOL OF DESIGN | SUPERVISED BY PROFESSOR BRANDES | 2008
Phases of the Research Process
Analyze the data and interpret the findings. Quantitative data analysis: • Calculating and cross-tabulation • Look for patterns and relationships in data
Qualitative data analysis: • Familiarize oneself with data • Transcription and indexing of data • Organize similar data into groups and label • Look for patterns and relationships in data RESEARCH METHODS IN DESIGN SEMINAR | BY JACLYN LE | KÖLN INTERNATIONAL SCHOOL OF DESIGN | SUPERVISED BY PROFESSOR BRANDES | 2008
Phases of the Research Process
Draw conclusions. • Summarize what has been learned • Suggest leads for future research • Evaluate flaws in the research process • Make recommendations based upon the results
RESEARCH METHODS IN DESIGN SEMINAR | BY JACLYN LE | KÖLN INTERNATIONAL SCHOOL OF DESIGN | SUPERVISED BY PROFESSOR BRANDES | 2008
Research Process Phases Research Methods and Design