Table 10: Market sectors served by attendees
Advertising / marketing Corporate / financial Education Government Healthcare
Hotels / restaurants / hospitality
The breadth of markets served by ISE attendees continues to grow – the number on the left refers to the number of attendees working in a particular field.
Industrial Information technology Military Residential Retail Sport / leisure
Facts & Figures ISE 2012
Theatre / cinema
(Note that in the case of end customers, the answers to this question relate to the business activity of the employer.)
Transport Worship / religious Other
Table 11: Regularly purchased technologies
Introduction
Audio systems Building automation Conferencing
ISE 2012 was the largest show in the history of Integrated Systems Europe. Our event now draws more attendees than any other audiovisual industry event in the world.
Digital signage Furniture / mounting systems
ISE attendees seek an everincreasing range of products to meet the needs of their systems solutions – the number on the left indicates the number of attendees looking for a particular kind of technology.
Home cinema
The purpose of this Facts & Figures document is to give industry marketers more detail on the nature of this attendance. Where do our visitors come from? What position do they occupy in the value chain? How much spending power do they have at their disposal?
Image processing Learning systems Lighting systems Multimedia control Paging and evacuation systems
The data on the following pages comes from ISE’s registration system and from the results of our post-show questionnaires.
Rigging / staging Security systems Signal distribution / management
If, after reading this document, you still have some questions about our audience that remain unanswered, then please contact us and we will do whatever we can to help.
Video projection / display Wireless technology Other
We look forward to welcoming you to Amsterdam for ISE 2013. Kind regards, The ISE Team
And one final number… According to results from ISE 2012’s post-show questionnaire, 60% of our visitors do not visit any other tradeshow, anywhere in the world. To ensure that your company’s products and services are represented at ISE 2013, please contact your sales representative, as listed below.
The 2012 edition of Integrated Systems Europe took place from 31 January to 2 February 2012 at the Amsterdam RAI. Here are the event’s headline statistics:
Sales contacts Germany, Austria, Switzerland, Italy, Iberia, Greece, Turkey, Eastern Europe Mr. Thomas Haeger, CTS Sales Director Integrated Systems Events Gutenbergring 67a D-22848 Norderstedt, Germany T: +49 40 6466 6060 F: +49 40 6466 6062 C: +49 176 1199 1000 E: thaeger@iseurope.org China Ms. Mann Liang Baobab Tree Event Management Company Limited T: +86 20-3759 5262 F: +86 20-8765 5805 C: +86 138 261 65914 E: mann.liang@baobab-tree-event.com
Table 1: ISE 2012 statistical overview
United Kingdom, Ireland, Benelux, Scandinavia, France Mr. Ian Morrish, Sales Manager Integrated Systems Events 57, Durleston Park Drive Great Bookham Surrey, KT23 4AJ United Kingdom T: +44 1372 454366 F: +44 1372 453199 C: +44 7768 398007 E: imorrish@iseurope.org Hong Kong Mr. Felix Tsang Senior Sales Manager Baobab Tree Event Management Company Limited Rm. 1802, 18/F Bangkok Bank Building, No. 18 Bonham Strand West, Sheung Wan, Hong Kong T: +852-3520 3638 F: +852-3520 3618 C: +852-9125 5543 E: felix.tsang@baobab-tree-event.com
South Korea Ms. Kay Shin Team Manager IPR Marketing Group 2F, World Trade Tower, 159-1, Samsung-dong Kangnamgu, Seoul, Korea T: +82 2 551 7074 F: +82 2 551 7059 60 E: kay@ipr.co.kr Taiwan Ms. Jie Tsai Project Manager ACE Forum Inc. 10F-1, No. 180, Sec.4, Nanjing E. Rd. Taipei 10553, Taiwan, R.O.C. T: +886 2 2570 6960 ext. 302 F: +886 2 2570 2305 E: jie@aceforum.com.tw
United States, Latin America, Canada and other countries as well as sales regarding CEDIA EXPO, Integrated Systems Russia, InfoComm MEA, InfoComm India and InfoComm China Ms. Elisabeth Kondakow Sales Manager International Exhibitions Integrated Systems Events C / Corona, 33, P.5 46003 Valencia, Spain T: +34 963 322774 F: +31 20 2402425 C: +34 60 6060452 E: ekondakow@iseurope.org
Number of registered attendees:
40,869
Number of exhibitors:
825
Net exhibition floor space:
30,673 m2
Table 6: Attendees by company type
Table 2: ISE growth since 2004 Integrated Systems Europe has demonstrated strong and sustainable growth ever since its launch in 2004. Today, it is the third-fastest growing tradeshow in the world according to EXPO Magazine. These graphs plots our growth down the years in terms of attendance, exhibitor numbers and net floor space occupied. Floor Space
Exhibitors
Attendees
ISE 2012 continues to attract a predominantly channel audience, with national distributors playing a significant role, and an increase this year in the percentage of end customers.
Architect: 1%
AV systems integrators / installers: 33%
Other: 6%
Product distributor: 18% Consultant: 7% Content provider: 2% Live events professional: 7% IT dealer / reseller: 5% Interior designer: 1% Facilities manager: 2%
Table 3: New vs existing attendees
Table 7: Attendees by job function
Exhibiting at Integrated Systems Europe gives companies the chance to show their offerings to a new audience. In 2012, 26% of our attendees had never previously visited ISE. NEW to the show in 2012: 26%
Previous ISE attendees: 74%
ISE’s attendee profile remains predominantly C-level in stature and responsibility – a highly qualified audience that takes big decisions.
Equipment manufacturer: 13%
Executive / management: 42%
Other: 4% Training: 2% Facility management: 3% Systems design and implementation: 26%
Sales / marketing: 21%
Table 4: Commercial vs residential split
End customer: 5%
Project consulting: 11%
Research & Development: 4,5%
Residential only: 8,5%
As a joint venture of CEDIA and InfoComm International, ISE serves both residential and commercial application sectors. The chart to the right shows the split between these areas of activity among our attendees:
Table 8: Attendees by purchasing authority
Serving both residential and commercial marketst: 49 % Commercial only: 42,5 %
Influence purchase: 27%
ISE attracts genuine decisionmakers whose choices shape our industry – 84% of our attendees have some say in purchasing Authorise purchase: 57%
No influence: 74%
Table 5: Attendees by country ISE 2012 attracted attendees from 130 countries – more than any other AV industry show in the world. Below you will find a breakdown of the most significant countries. Australia................ 76
Estonia.................. 52
Korea Rep............. 332
Oman................... 28
Spain..................... 1022
Austria.................. 505
Finland.................. 369
Kuwait.................. 32
Poland................... 610
Sweden................. 749
Belgium................ 2300
France................... 1909
Latvia.................... 54
Portugal................ 225
Switzerland........... 713
Brazil.................... 52
Germany............... 5865
Lebanon................ 65
Qatar..................... 27
Taiwan.................. 206
Bulgaria................ 43
Greece.................. 132
Lithuania............... 63
Romania............... 153
Turkey................... 477
Canada.................. 134
Hong Kong........... 77
Luxembourg.......... 86
Russia................... 695
Ukraine................. 135
China.................... 622
Hungary................ 215
Malta..................... 35
Saudi Arabia.......... 116
UAE..................... 208
Croatia.................. 81
India..................... 149
Mexico.................. 11
Serbia.................... 71
UK....................... 5042
Cyprus.................. 77
Ireland................... 218
Morocco............... 45
Singapore.............. 43
USA..................... 1553
Czech Rep............ 330
Israel..................... 303
Netherlands........... 10428
Slovakia................. 110
Others.................. 586
Denmark............... 687
Italy....................... 1683
Nigeria.................. 28
Slovenia................. 90
Egypt.................... 37
Japan..................... 142
Norway................. 679
South Africa.......... 94
Total................. 40869
Table 9: Attendees by spending power The annual budget of ISE’s audience continues to rise. More than a third of our attendees now spend more than € 1 million a year on systems industry products and services.
€100,000 to €500,000: 17%
€500,000 to €1 million: 14%
€1 million to €5 million: 20% €5 million to €10 million: 7% More than €10 million: 9%
€100,000 or less: 34%
Table 6: Attendees by company type
Table 2: ISE growth since 2004 Integrated Systems Europe has demonstrated strong and sustainable growth ever since its launch in 2004. Today, it is the third-fastest growing tradeshow in the world according to EXPO Magazine. These graphs plots our growth down the years in terms of attendance, exhibitor numbers and net floor space occupied. Floor Space
Exhibitors
Attendees
ISE 2012 continues to attract a predominantly channel audience, with national distributors playing a significant role, and an increase this year in the percentage of end customers.
Architect: 1%
AV systems integrators / installers: 33%
Other: 6%
Product distributor: 18% Consultant: 7% Content provider: 2% Live events professional: 7% IT dealer / reseller: 5% Interior designer: 1% Facilities manager: 2%
Table 3: New vs existing attendees
Table 7: Attendees by job function
Exhibiting at Integrated Systems Europe gives companies the chance to show their offerings to a new audience. In 2012, 26% of our attendees had never previously visited ISE. NEW to the show in 2012: 26%
Previous ISE attendees: 74%
ISE’s attendee profile remains predominantly C-level in stature and responsibility – a highly qualified audience that takes big decisions.
Equipment manufacturer: 13%
Executive / management: 42%
Other: 4% Training: 2% Facility management: 3% Systems design and implementation: 26%
Sales / marketing: 21%
Table 4: Commercial vs residential split
End customer: 5%
Project consulting: 11%
Research & Development: 4,5%
Residential only: 8,5%
As a joint venture of CEDIA and InfoComm International, ISE serves both residential and commercial application sectors. The chart to the right shows the split between these areas of activity among our attendees:
Table 8: Attendees by purchasing authority
Serving both residential and commercial marketst: 49 % Commercial only: 42,5 %
Influence purchase: 27%
ISE attracts genuine decisionmakers whose choices shape our industry – 84% of our attendees have some say in purchasing Authorise purchase: 57%
No influence: 74%
Table 5: Attendees by country ISE 2012 attracted attendees from 130 countries – more than any other AV industry show in the world. Below you will find a breakdown of the most significant countries. Australia................ 76
Estonia.................. 52
Korea Rep............. 332
Oman................... 28
Spain..................... 1022
Austria.................. 505
Finland.................. 369
Kuwait.................. 32
Poland................... 610
Sweden................. 749
Belgium................ 2300
France................... 1909
Latvia.................... 54
Portugal................ 225
Switzerland........... 713
Brazil.................... 52
Germany............... 5865
Lebanon................ 65
Qatar..................... 27
Taiwan.................. 206
Bulgaria................ 43
Greece.................. 132
Lithuania............... 63
Romania............... 153
Turkey................... 477
Canada.................. 134
Hong Kong........... 77
Luxembourg.......... 86
Russia................... 695
Ukraine................. 135
China.................... 622
Hungary................ 215
Malta..................... 35
Saudi Arabia.......... 116
UAE..................... 208
Croatia.................. 81
India..................... 149
Mexico.................. 11
Serbia.................... 71
UK....................... 5042
Cyprus.................. 77
Ireland................... 218
Morocco............... 45
Singapore.............. 43
USA..................... 1553
Czech Rep............ 330
Israel..................... 303
Netherlands........... 10428
Slovakia................. 110
Others.................. 586
Denmark............... 687
Italy....................... 1683
Nigeria.................. 28
Slovenia................. 90
Egypt.................... 37
Japan..................... 142
Norway................. 679
South Africa.......... 94
Total................. 40869
Table 9: Attendees by spending power The annual budget of ISE’s audience continues to rise. More than a third of our attendees now spend more than € 1 million a year on systems industry products and services.
€100,000 to €500,000: 17%
€500,000 to €1 million: 14%
€1 million to €5 million: 20% €5 million to €10 million: 7% More than €10 million: 9%
€100,000 or less: 34%
Table 10: Market sectors served by attendees
Advertising / marketing Corporate / financial Education Government Healthcare
Hotels / restaurants / hospitality
The breadth of markets served by ISE attendees continues to grow – the number on the left refers to the number of attendees working in a particular field.
Industrial Information technology Military Residential Retail Sport / leisure
Facts & Figures ISE 2012
Theatre / cinema
(Note that in the case of end customers, the answers to this question relate to the business activity of the employer.)
Transport Worship / religious Other
Table 11: Regularly purchased technologies
Introduction
Audio systems Building automation Conferencing
ISE 2012 was the largest show in the history of Integrated Systems Europe. Our event now draws more attendees than any other audiovisual industry event in the world.
Digital signage Furniture / mounting systems
ISE attendees seek an everincreasing range of products to meet the needs of their systems solutions – the number on the left indicates the number of attendees looking for a particular kind of technology.
Home cinema
The purpose of this Facts & Figures document is to give industry marketers more detail on the nature of this attendance. Where do our visitors come from? What position do they occupy in the value chain? How much spending power do they have at their disposal?
Image processing Learning systems Lighting systems Multimedia control Paging and evacuation systems
The data on the following pages comes from ISE’s registration system and from the results of our post-show questionnaires.
Rigging / staging Security systems Signal distribution / management
If, after reading this document, you still have some questions about our audience that remain unanswered, then please contact us and we will do whatever we can to help.
Video projection / display Wireless technology Other
We look forward to welcoming you to Amsterdam for ISE 2013. Kind regards, The ISE Team
And one final number… According to results from ISE 2012’s post-show questionnaire, 60% of our visitors do not visit any other tradeshow, anywhere in the world. To ensure that your company’s products and services are represented at ISE 2013, please contact your sales representative, as listed below.
The 2012 edition of Integrated Systems Europe took place from 31 January to 2 February 2012 at the Amsterdam RAI. Here are the event’s headline statistics:
Sales contacts Germany, Austria, Switzerland, Italy, Iberia, Greece, Turkey, Eastern Europe Mr. Thomas Haeger, CTS Sales Director Integrated Systems Events Gutenbergring 67a D-22848 Norderstedt, Germany T: +49 40 6466 6060 F: +49 40 6466 6062 C: +49 176 1199 1000 E: thaeger@iseurope.org China Ms. Mann Liang Baobab Tree Event Management Company Limited T: +86 20-3759 5262 F: +86 20-8765 5805 C: +86 138 261 65914 E: mann.liang@baobab-tree-event.com
Table 1: ISE 2012 statistical overview
United Kingdom, Ireland, Benelux, Scandinavia, France Mr. Ian Morrish, Sales Manager Integrated Systems Events 57, Durleston Park Drive Great Bookham Surrey, KT23 4AJ United Kingdom T: +44 1372 454366 F: +44 1372 453199 C: +44 7768 398007 E: imorrish@iseurope.org Hong Kong Mr. Felix Tsang Senior Sales Manager Baobab Tree Event Management Company Limited Rm. 1802, 18/F Bangkok Bank Building, No. 18 Bonham Strand West, Sheung Wan, Hong Kong T: +852-3520 3638 F: +852-3520 3618 C: +852-9125 5543 E: felix.tsang@baobab-tree-event.com
South Korea Ms. Kay Shin Team Manager IPR Marketing Group 2F, World Trade Tower, 159-1, Samsung-dong Kangnamgu, Seoul, Korea T: +82 2 551 7074 F: +82 2 551 7059 60 E: kay@ipr.co.kr Taiwan Ms. Jie Tsai Project Manager ACE Forum Inc. 10F-1, No. 180, Sec.4, Nanjing E. Rd. Taipei 10553, Taiwan, R.O.C. T: +886 2 2570 6960 ext. 302 F: +886 2 2570 2305 E: jie@aceforum.com.tw
United States, Latin America, Canada and other countries as well as sales regarding CEDIA EXPO, Integrated Systems Russia, InfoComm MEA, InfoComm India and InfoComm China Ms. Elisabeth Kondakow Sales Manager International Exhibitions Integrated Systems Events C / Corona, 33, P.5 46003 Valencia, Spain T: +34 963 322774 F: +31 20 2402425 C: +34 60 6060452 E: ekondakow@iseurope.org
Number of registered attendees:
40,869
Number of exhibitors:
825
Net exhibition floor space:
30,673 m2