Interbike 2014 New Product Lookbook

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100% The 100% Story Based in San Diego, California, 100% launched their initial line of goggles and eyewear in January of 2012. Built with deep roots in motocross, the brand quickly grew in popularity with the gravity MTB crowd. Since then, the brand has continued to expand in the cycling market with a premium line of products. 2014 marks the third year that 100% has exhibited at Interbike. They will increase their space again this year to accommodate a larger booth that houses their expanded product line. 100% has also developed a new sales program and invites dealers to connect with the sales team at the show to learn more. What’s New for 2015 As part of this growth in the bike market, 100% will introduce an expanded glove line at Interbike this year. 100% entered the glove category this past spring with two models that were very well received. They’ve developed the line further to include six different models, each with specific features and benefits key to cycling. 100% is also excited to introduce their first model of performance cycling eyewear. The Speedcraft makes its debut as the premier flagship model at this year’s show. The single shield glasses take design inspiration from 100%’s industry leading line of goggles. Be sure to stop by the 100% booth for the first look at The Speedcraft.

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Bike Medicine International cycling legend John Howard will be at the Bike Medicine booth 23175 at Interbike on Wednesday 9-10 and Thursday 9-11 from 1-3PM. Come by and experience a true giant in the sport! Autographed copies of John’s breakthrough book, Mastering Cycling will be available. For many years, John has been at the forefront of training methods, racing techniques and has produced numerous national champions. John has raced across America, won the Hawaii Ironman, raced on three Olympic teams and (don’t try this at home) set the bicycle speed record of 152.2 mph. John is a member of the US Cycling Hall Of Fame and of the UltraCycling Hall of Fame. He has authored four books and numerous articles on cycling. Over the past three decades, in addition to his pioneering work in bike fitting, John has established a reputation as one of the country’s best cycling coaches. His clients have included Brad Huff, US PRO National Elite and Pro Criterium Champion, 2005-6, Denise Mueller, Scott Tinley, Scott Molina and Mark Allen to name a few.

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Bike Roar BikeRoar – Fight back against the online retailers! Drive new & existing customers through your door with the following online tools:

1. Free dealer locator

2. Be found by the products you stock

3. Super easy email newsletters

BikeRoar has the most comprehensive list of local bike stores on the web. Listing over 3,800 stores and growing, they are the consumer destination to find Local Bike Stores.

With a database of over 50,000 products and growing daily, BikeRoar is a consumer magnet.

Drive existing customers back to your shop more frequently!

Their premium packages will ensure that your store will appear as a local retailer for products that their users are viewing. To ensure you are reaching the right people and not everyone else in the world, our innovative GeoIP locator will ensure your store will be visible to the customers that matter the most to you; your Local customer.

BikeRoar’s automated email-marketing tool lets you leverage your existing database to communicate with and nurture your customer relationships.

BikeRoar not only lists stores, they offer retailers the ability to be found by the brands that they carry. This allows consumers to find their nearest dealer for over 450+ brands on one site.

Manage all aspects of your product listing, letting your local customers know what you have to offer. This can include Pricing, Sizes, Colors and any Special Offers that you have available.

• Using BikeRoar's database of over 50,000 products, simply tick the products you want to promote and add your pricing - no need to enter product name, image or specs. • Easily customize your emails by adding your shop news, or use BikeRoar's existing MTB/ Road cycling content. • Schmick and professional looking Email newsletter in 5 mins or less! • Emails look great on desktops, tablets and mobiles. • Send as often as you like!

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Coeur Sports Coeur Sports' Women’s Triathlon Kit Featuring the Revolutionary Seam-Free Chamois Bring more women into your shop and make them repeat customers. Coeur will help you do this with our high-performance, highstyle cycling and triathlon collections. Women consistently tell us our tri shorts are the most comfortable on the market. They feature our revolutionary "Seam-Free Chamois" in which we've eliminated all saddle seams by running our super soft, water wicking fleece pad down to the inner legs. This has the added advantage of creating a chafe free barrier between the inner thighs. A yoga-style waistband and wider leg holes all work together to create a flattering fit while diminishing chafing in those sensitive areas. Three shallow rear pockets allow easy organizing of smaller items. This is our super cute Femme Fatale design. As with all of our gear, we work to create a competition-ready garment before we even think about anything else. Once we’re confident we have the best performing garment in the market place, we add in design elements that come straight from the runways at Fashion Week. No minimum order quantities, an incredible sell through rate and all of our gear is made in the U.S.A. Other features include: • Anti-friction seams • UV-50 cut • Anti-microbial • Contrasting side & front panels are super-slimming • Buttery-soft fabric Coeur Sports (www.coeursports.com) is in booth number 18175.

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Cycle Snap Cycle Snap provides an extremely easy way to park bikes and save space with unmatched affordability. Bikes can be parked either vertically or horizontally ensuring adaptability to all living spaces. It is just as effective in the family garage as it is in an urban environment. Cycle Snap is an American made Patent Pending injection molded one-piece receiver made from heat resistant, high strength polymers designed to stand up to tough conditions. The streamlined design lends itself to stress-free installation and use. Once installed, all it takes is snapping the front tire into place. Cycle Snap will securely stabilize the bike in a parked position between uses. The rear tire never leaves the ground, which means never needing to do any heavy lifting all while maximizing floor space. Cycle Snap Original comfortably fits most bikes between 16”-29” with tire widths of 1.75” - 2.25” and comes with a lifetime guarantee. Cycle Snap Road and Hybrid Editions coming soon! Custom colors are available with a minimum order, please contact us for pricing and more information. Visit us at Interbike Las Vegas Septemeber 10-12 at Booth #35168 for show specials!

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JayBird The JayBird Story | Booth # 3139 JayBird was founded in 2006 with the aim of producing the greatest premium active/sport lifestyle products for their customers. Craig Hansen, Events Manager for JayBird sums up JayBird’s mission; “our products enhance the athletic experience – they inspire you to be active and empower you to improve your life”. Hansen is more than convincing when he discusses JayBird’s reasons for attending Interbike 2014: “we are here to showcase the most innovative sports-tech products on the market, JayBird BlueBuds X and JayBird REIGN.” JayBird leapt to the spotlight with their BlueBuds X. Providing wireless music and calls coupled with superior audio performance the BlueBuds X provide up to 8 hour battery play time, feature a patented secure fit for sports and a lifetime sweat proof guarantee. What’s New for 2015 Most exciting for Hansen is the launch of a brand new product, REIGN, at Interbike. “JayBird REIGN leaps past movement counting and solves real active life needs” he explains. “This product has so many incredible features, not the least of which is the design. We shrunk the electronics footprint of the band to just the top section of the wrist and the rest of the band is soft and seamless, so you hardly notice it’s there. Plus it’s completely wireless and waterproof.” Most impressive, REIGN recognizes the activities and sports you do; it not only tracks your sleep, it knows how much sleep you need at the end of the day while the daily “Go-Score” tells you how ready your body is for activity. “REIGN is an exceptionally intuitive, sophisticated, beautifully designed product that pushes the boundaries of active sports technology. We can’t wait to show it at Interbike” Hansen declares.

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Joovy The Joovy Story | Booth # 18172 Joovy has a mission: they want to get families outside and active. For Joovy more sunshine and less screen time is good for every member of the family, especially young children. Joovy started with strollers and playards but as their customer’s children started to grow and develop they wanted to provide them with the next level of products – tricycles, training bikes, bike trailers, joggers and other active, outdoor items. And as they introduced these innovative products they would continually hear “these would do really well at Interbike.” This year Joovy is ready to take the plunge and will be exhibiting at Interbike. “We are extremely excited to introduce our line to the biking community at Interbike” said Rob Gardner, President and Founder of Joovy. “We will be featuring the Bicycoo balance bike, Tricycoo tricycle, Noodle helmet, Zoom jogging strollers and our Cocoon bike trailer/stroller.” What’s New for 2015 Joovy is excited to showcase their balance bicycle – the Joovy Bicycoo. Gardner explains “balance bikes simplify the learning process and allow children to build on skills rather than rely on training wheels. Very young children can start as soon as they can straddle the bike and walk. Next, they will learn how to glide on the bike, turning effortlessly. When children have mastered the balance bike, their transition to a real pedal bike is absolutely simple.” Gardner notes the Bicycoo’s modern aluminum frame keeps the balance bike both lightweight and durable as youngsters take their first step towards cycling, while the pneumatic (air) tires provide a sturdy foundation and can take on many more miles than EVA plastic tires found on competing brands.

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ProdecoTech The ProdecoTech Story Booth #5017 In 2007, Robert Provost, Daniel Del Aguila and Jim Aversa were frustrated with the quality of the electric bikes they were importing. In an effort to improve the product, they began removing parts from their orders and replacing them with better components. “We asked ourselves why this couldn’t just be done right the first time around” explains ProdecoTech co-founder Daniel Del Aguila. “The answer became clear and three years later we founded ProdecoTech. Designed, built and quality controlled in the USA, ProdecoTech e-bikes are now considered among the finest in their class, receiving better reviews than competitor’s e-bikes costing two and sometimes three times as much” Del Aguila elaborates. With four exciting years under their belt ProdecoTech is poised to take their bicycles and the company to the next level. Featuring eight different models and over 20 styles of e-bikes and traditional bicycles ProdecoTech is aiming to accommodate every style of rider and every demographic. ProdecoTech is looking to expand its authorized dealer network, but also intends to develop a coast-to-coast sales network. At Interbike 2014 ProdecoTech will be looking for both new dealers and independent sales representatives to grow with the company! What’s New for 2015 The Phantom XR is the latest addition to the ProdecoTech line of exceptional electric bicycles. For the first time, a SAMSUNG® battery is mounted on the down tube, offering better weight distribution as the battery is mounted lower to the ground. In addition, the Phantom XR boasts a 600W motor, Avid® hydraulic brakes, and Rock Shox suspension.

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PulseOn WE MAKE HEART RATE MONITORING EASIER THAN EVER! PulseOn offers a combination of comfort and style that has never been seen before, making heart rate monitoring easier than ever. The small and stylish wrist device measures heart rate accurately and reliably from the wrist, without the need for a chest belt, allowing you to maximize your training. Combined with meaningful insights during and after training, it truly is the world’s easiest heart rate monitoring device, allowing users to optimize their training. ULTIMATE COMORT WITHOUT A CHEST STRAP! Accurate and reliable continuous measurements with a wrist device MEANINGFUL INSIGHTS INTO YOUR TRAINING Understand what your heart rate tells you to optimize your training SMALL AND STYLISH DESIGN FOR SUPERIOR USABILITY Track your heart rate effortlessly during and beyond training WIRELESS CONNECTIVITY TO IOS/ANDROID APPS Automatic syncing and easily accessible feedback OPTIMIZE YOUR TRAINING WITH PULSEON Training effect Training intensity Fitness level Heart rate graphs Calories burned Recovery time AND MANY MORE FEATURES... PulseOn, designed and developed in Finland, is a spin-off from Nokia, founded in Nov. 2012 by five individuals with world-class expertise in sensor technology, algorithms and mobile technology. The groundbreaking wrist device and mobile application transforms the accurate heart rate data into meaningful feedback on the effect of training on a user’s body, making it truly personalized.

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Sock Guy Introducing our NEW 2014 Fall/Winter line at booth #21120. Featuring our best-selling USA Flag 8” crew sock + 30 other fresh fall designs that will sell. SockGuy maintains the highest standards to deliver the best performance socks on the market today. From our Classic 3” cuff, to our cool crew 6” cuff, to our tall crew TurboWOOL socks for the upcoming winter riding season. ALL of our socks feature our “Stretch-to-Fit” sizing system and our exclusive “Easy-fit” cuff for a PERFECT FIT every time on any foot. Our socks will hug your feet in style and comfort all day and are built to last. SockGuy socks feature more ultra-wicking fiber and our exclusive super-soft yarn so your feet stay dry, cool and comfy no matter how hard you ride or play. Our socks are available in better bike shops around the world. MSRP is $10.95-$12.95. Our socks are proudly Made in the U.S.A. About SockGuy SockGuy has been making the most comfortable socks you’ll ever wear since 1996. Based in San Diego, CA, we are avid cyclists, runners and weekend warriors who have experience as expert level racers, sport enthusiasts, beer aficionados and industry professionals. All of SockGuy’s performance socks are made in the U.S.A. and feature superior comfort, cool designs, and exceptional durability. SockGuy has hundreds of original sock designs sold in thousands of retail locations across the U.S. and Internationally. PERFORMANCE + PERSONALITY. It doesn’t get any better than this. www.sockguy.com

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Sparky’s Distribution (The Shadow Conspiracy, Subrosa Brand, Rant, Mutiny, Bone Deth, & Banned Bmx) Booth #5091 Sparky’s distribution is a progressive bicycle, component, and apparel manufacturing and distribution company made up of a broad range of motivated and forward thinking individuals. Focused on the creation and distribution of inspiring and innovative BMX products, Sparky’s is founded on a collective passion for the BMX lifestyle and fuelled by a desire to enrich the BMX experience for all participants and enthusiasts. For Sparky’s Distribution, Interbike is all about personally connecting with their individual fans and dealer network. “We are most excited about giving this group first insight into our new product collections, dealer programs, and brand evolution” explains Joey Juaristi, Product Development for Sparky’s. “We hope to achieve an even higher level of trust and excitement from our dealers and fans alike, letting them know what they can expect from us in the near future and reassuring them that they can continue to grow their own businesses in a positive direction with the support of our brands”. What’s New for 2015 INTERLOCK SUPREME CHAIN Juaristi can hardly contain his excitement when he discussed the new Interlock Supreme Chain: “Pushing the limits is an understatement when it comes to the Interlock Supreme Chain” Juaristi explains. “Using a manufacturing process that has never been applied to a BMX chain before, with a completely unique plate and pin design to eliminate all weak points, we were able to create the strongest BMX chain ever. Forget about broken links and go Supreme!”

SUBROSA "WAR ON THEFT" LOCK SERIES The goal of the Subrosa "War On Theft" Lock series was to create pocket friendly high quality locks and theft deterrents, making bike security easier and more comfortable. “With our three levels of mind easing security known as The Combat Lock, Warhead Lock, & Shield Lock, you can decimate the plans of bike thieves everywhere no matter what condition is presented” explains Juaristi. Be sure to stop by and get the lowdown on exactly how this exciting new system works.

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Tannus/Ms Plus Co Ltd. Aither 1.0 has its reputation on mainly three features. First, it’s outstanding durability. Even running after 6000km, the deform range is only 1mm. It also does not age at all, and would not even hydrolyze. This is because of Tannus’s proprietary technology, the specialized polymer. Since it’s produced from a single mold, the tire does not carry an air tube. In other words, there is no need to consider puncture. Tannus’s polymer technology also succeeded in reducing its weight, which is the second remarkable feature. Aithter 1.0 700 x 28C only weighs 430g consisting the rim weight, in comparison usual tires weighing around 435g including the rim and the inner tube. The third feature is its own Locking Pin System, which able the product to mount on regular clincher type rims. The pins are tightly clung to the rims, which makes it stable even running in high speed. This is Aither 1.0, the tire you ever dream of.

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Turbine Breathing is a compulsory part of everyday life. It’s the first thing you do and the last thing you will ever do. Why bother thinking about breathing if it happens automatically? Shortness of breath (dyspnea) is very unsettling, but we tend to tolerate it, rather than finding ways to make breathing and exercising more comfortable. That’s where the Turbine, a proven and innovative respiratory product from Rhinomed, comes into its own. The Turbine is a soft, pliable polymer splint that dilates your nose in a way that nasal sports tapes can only dream of. It can increase the amount of airflow through the nose by an average 38% and it reminds you to breathe in a more controlled and efficient way. So much so, that if you’re going for broke on a bike, you’ll be 3.7 per cent better off in the power department and 143 metres further up the road than your competitors, according to a field test conducted by Olympian Robert Crowe in Melbourne, Australia. That’s why professional athletes like Trek Factory Racing Team’s Calvin Watson and eight-time Hawaiian Ironman Dr Mitch Anderson have caught on to the Turbine. For the pros, it’s all about getting a competitive edge. The main game for amateur athletes isn’t always about being further, faster or stronger though. It’s about being more comfortable while going about a daily exercise routine. The Turbine is sold in a pack of three, with a recommended retail price of $24.95. For more information go to www.theturbine.com

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