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www.interbike.com

MAKE YOUR MARK

Branding Opportunities at Interbike 2014

Health + Fitness Business 100C 60M 50C 10M

PMS 286 PMS 284

above.

& 50C 10M

White

September 8-9, 2014 Bootleg Canyon Boulder City, NV

September 10-11, 2014 Mandalay Bay Convention Center Las Vegas, NV

Logo Below is for use in backgrounds. Not to be used for primary logo placement. See example to the left.

September 10-12, 2014 Mandalay Bay Convention Center Las Vegas, NV Gina Rosselle Account Executive Direct: 949.226.5758

Onsite Sponsor Opportunities continue on next page. gina.rosselle@emeraldexpo.com

www.interbike.com

Maximize Your Opportunities at Interbike 2014 More buyers and decision makers are attending Interbike, but they are busier than ever and are faced with more choices. To really connect with buyers and retailers, you need to stand out and make an impression. It’s no longer enough to just staff a booth. It’s time to connect with buyers and retailers beyond the booth. Our custom sponsorships give your brand a voice beyond the booth, one that stands out from your competitors and draws in the people you want to reach. Browse the easy to use menu of custom sponsorship selections. For more information and to start connecting beyond the booth, contact your Account Executive today!

Andria Klinger Sales Director Direct: 949.226.5745 Fax: 949.226.5686 andria.klinger@emeraldexpo.com Brian McKavic Senior Account Executive Direct: 949.226.5741 Fax: 949.226.5639 brian.mckavic@emeraldexpo.com Gina Rosselle Account Executive Direct: 949.226.5758 Fax: 949.315.3592 gina.roselle@emeraldexpo.com

2014 Sponsorship Opportunities Connecting Beyond the Booth Click on any of the selections below for specific information, or browse sponsorship opportunities available before the show, on show site, and post show.

Digital Media Web Advertising Official 2014 Interbike Mobile App Attendee E-Newsletter Online Listing Upgrades Lookbook Print Media Event Guide + Print Preview Onsite Map Direct Mail Onsite Sponsorships Meterboards Banners Floor Decals Column Wrap Column Cling in Lobby Offical Bag Sponsorship Booth Drop Display Case Display Pod Mannequin Display Vehicle Placement BrandLive @ Interbike Badge Sponsor Badge Holder Pickup Displays Registration Counter Handout Lanyard Sponsorship Registration Back Graphics Press Room Conference Sponsorship Industry Party Lobby Social Live Models Awards Dinner Media Reception Ride 2 Recovery Honor Ride VIP Retailer Lounge Sponsor Official Show Coffee Sponsor Official Show Coffee Travel Mug sponsor Official Beer of Interbike

Go Green Partner Live Model Handout Passport Program Package Web Brand Partner Package Print & Online Product Showcase Package Turnkey Display Package Total Reach Booth Plus Total Reach New Product Placement Total Reach New Exhibitor Total Reach Live Total Reach Display Outdoor Demo Specific OutDoor Demo Entrance Archway OutDoor Demo Banner OutDoor Demo Billboard Boulevard Vehicle Placement Beer Garden Title Sposorship Cooling Station Hydration Station Press Tent Pump Track Tuning Station Offical Category Sponsor OutDoor Demo Offical Swag Wagon Sponsor OutDoor Demo Happy Hour Sponsorship OutDoor Demo Bag OutDoor Demo Offical Shuttle Bus Sponsor OutDoor Demo Downhill Shuttle Sponsor Mobile App Neutral Service/Support OutDoor Demo Passport Program Package VIP Retailer Tent Sponsor

WEB ADVERTISING

DIGITAL MEDIA

www.interbike.com

Place your brand’s message on interbike.com and healthandfitnessbiz.com - the hub of communication and all things Interbike, OutDoor Demo and H+FB related. Your message will be seen by the 320,00+ unique visitors who spent 27% more time on the site in 2013 than in years past. Web Brand Partner Package - $9,000 / year For one year, your brand’s 960x300 ad will run front and center on interbike.com’s hero image rotator. The homepage ad with caption will then link to a custom branded portal on Interbike’s Brand Partner Page. From here, users are able to navigate to a custom branded landing page that includes brand logo, photo, content and link to website. Limited inventory available! As a Web Brand Partner, you get: •  960x300 rotator hero image (A) on interbike.com homepage (1 year) •  Custom branded portal as a Brand Partner (1 year) •  Custom landing page with logo, photo, content and link (1 year)

A

For more information, contact your Account Executive:

Andria Klinger Sales Director Tel: +1.949.226.5745 andria.klinger@emeraldexpo.com

Brian McKavic Senior Account Executive Tel: +1.949.226.5741 brian.mckavic@emeraldexpo.com

Gina Rosselle Account Executive Direct: 949.226.5758 gina.roselle@emeraldexpo.com

MAIN MENU

WEB ADVERTISING

DIGITAL MEDIA

www.interbike.com

Top Leaderboard - $600 / month (A) 728x90 ad runs in the top leaderboard position throughout interbike.com and healthandfitnessbiz.com, except homepage.

A

Top Right Rectangle Ad - $550 / month (B) 300x250 ad runs in the top right rectangle ad position throughout interbike.com and healthandfitnessbiz.com. Middle Right Rectangle Ad - $350 / month (C) 300x250 ad runs in the middle right rectangle ad position throughout interbike.com and healthandfitnessbiz.com.

B

Lower Right Rectangle Ad - $350 / month (D) 300x250 ad runs in the lower right rectangle ad position throughout interbike.com and healthandfitnessbiz.com. Bottom Leaderboard - $300 / month (E) 728x90 ad runs in the bottom leaderboard position throughout interbike.com and healthandfitnessbiz.com, including the homepage. Attendee Registration Leaderboard - $3,500 / year Interested in targeting just attendees? Reach them as they register online with an exclusive 728x90 leaderboard on the attendee registration webpage.

D

C

D

E

For more information, contact your Account Executive:

Andria Klinger Sales Director Tel: +1.949.226.5745 andria.klinger@emeraldexpo.com

Brian McKavic Senior Account Executive Tel: +1.949.226.5741 brian.mckavic@emeraldexpo.com

Gina Rosselle Account Executive Direct: 949.226.5758 gina.roselle@emeraldexpo.com

MAIN MENU

2014 INTERBIKE APP

DIGITAL MEDIA

www.interbike.com

The official Interbike Mobile App puts the latest Interbike, OutDoor Demo and Health+Fitness Business related news right in the hands of showgoers looking for realtime show information as they navigate the show floor. In 2013, over 7,400 users downloaded the mobile app. This year, make sure your brand stands out by taking advantage of these Interbike Mobile App Sponsorship Opportunities.

For more information, contact your Account Executive:

Andria Klinger Sales Director Tel: +1.949.226.5745 andria.klinger@emeraldexpo.com

Brian McKavic Senior Account Executive Tel: +1.949.226.5741 brian.mckavic@emeraldexpo.com

Gina Rosselle Account Executive Direct: 949.226.5758 gina.roselle@emeraldexpo.com

MAIN MENU

2014 INTERBIKE APP

DIGITAL MEDIA

www.interbike.com

Mobile AppTitle Sponsor - $10,000 Become the Interbike 2014 Mobile App Title Sponsor and make a strong, bold and effective move. Get maximum exposure within the app as well as in all communications related to the app (print, on-site signage and digital communications). Keep your company in the spotlight the whole show and only a touch away! The Interbike 2014 Mobile App Title Sponsor package includes: Custom Splash Page (A) Your Logo on the loading page of the app One Banner on Home page (B) Banner on Map page Your company mentioned in all emails related to the app Exclusive Outbound Email promotion of Interbike Mobile App with your company listed as the Title Sponsor reaching over 10,000 pre-registered attendees •  Exclusive Promotion on all onsite signage in high traffic areas at the Interbike Show promoting the Interbike Mobile App •  Company logo listed on Interbike.com and mobile app web page. •  •  •  •  •  • 

Mobile App Banner Home Page - $1,875 (B) 1086x186 bottom ad runs in rotation on the home page of the mobile app where all users begin navigation and search for show infomation. Limited to six companies and includes a free enhanced listing. Mobile App Banner Rotating Sections - $1,500 (C) 1086x186 top ad runs throughout all pages of the Interbike Mobile App, except the homepage. Limited to 12 companies and includes a free enhanced listing. Mobile App Banner Product Category - $500 This 1086x186 top ad runs exclusively on product category pages where users are browsing for products available at the show. Make sure your product, and location, stand out when retailers are looking for products. Highly exclusive: limited to three banners in rotation per category and includes a free enhanced listing.

A

For more information, contact your Account Executive:

B

Andria Klinger Sales Director Tel: +1.949.226.5745 andria.klinger@emeraldexpo.com

C

Brian McKavic Senior Account Executive Tel: +1.949.226.5741 brian.mckavic@emeraldexpo.com

Gina Rosselle Account Executive Direct: 949.226.5758 gina.roselle@emeraldexpo.com

MAIN MENU

2014 INTERBIKE APP

DIGITAL MEDIA

www.interbike.com

Mobile App Banner Maps - $500 Drive traffic to your booth with a top 1086x186 leaderboard ad running on the highly trafficked maps pages of the Interbike Mobile App. This is a great way to target users already mapping out their show experience.

A

Mobile App Banner Exhibitor Pages - $500 One of the top Mobile App uses is to search exhibitors. Put your brand at the forefront when retailers are browsing exhibitors on show site and stand out with a 1086x186 leaderboard running exclusively on exhibitor pages. Mobile App Push Message - $500 (A) Share your brand news, booth event, special show offer or other message to help drive traffic to your booth through a Mobile App Push Message. These messages are prescheduled throughout the day (Monday, September 8 – Friday, September 12) to appear in the user’s Mobile App Inbox and include a subject line (29 characters or less) with a message (between 25-30 words). Mobile App Instant Alert Notification - $1,000 (B) With an Instant Alert Notification, your message (100 characters or less) will pop up where Retailers can’t miss it - directly on their phone’s home screen! PLUS you’ll also receive a complimentary Mobile App Push Message to further support your Instant Alert Notification. Notifications are pre-scheduled throughout the day (Monday, September 8 – Friday, September 12) and are available in limited quantity.

B

Mobile App Logo Upgrade - $500 Make your brand standout with this Mobile App upgrade that adds your logo to the mobile app interactive floorplan and in your mobile app profile. Enhanced Mobile App Directory Listing - $295 Stand out from your fellow exhibitors with a highlighted directory listing in the Mobile App. Mobile App New Exhibitor Highlight - $295 Retailers are eager to quickly identify what’s new at Interbike. If you’re new to the show, make sure you stand out with a New Exhibitor Highlight in the Mobile App.

For more information, contact your Account Executive:

Andria Klinger Sales Director Tel: +1.949.226.5745 andria.klinger@emeraldexpo.com

Brian McKavic Senior Account Executive Tel: +1.949.226.5741 brian.mckavic@emeraldexpo.com

Gina Rosselle Account Executive Direct: 949.226.5758 gina.roselle@emeraldexpo.com

MAIN MENU

ATTENDEE E-NEWSLETTER

DIGITAL MEDIA

www.interbike.com

A number of communication methods are used to reach Bicycle Retailers across the globe year-round. Carefully targeted e-newsletters to over ENEWS 26,000 retail buyers are INTERBIKE ATTENDEE one of our most widely used and effective tools. Want Reach message over 15,000 retail buyers before the show! your brand included? Take advantage of these e-news sponsorship opportunities:

A EXCLUSIVE LEADER BOARD 1.

Get your ad, product, show special announcement and/or logo in front of thousands of retail buyers and the media before the show E-news AdInterbike - $995 eNews. / year (A) with Leaderboard sponsorship of the

REGISTER NOW! Vix saetosus ossifragi frugaliter adquireret catelli, etiam verecundus cathedras corrumperet catelli, quamquam syrtes satis celeriter senesceret quinquennalis suis.

Your brand will get top visibility with this exclusive, yearContact Interbike for schedule. www.interbike.com round 450x60 top leaderboard position ad in all e-newsletter communications targeting bicycle retailers. Guaranteed minimum 12 e-mails. Limited to one sponsor per year.

Verecundus syrtes vocificat apparatus bellis. Plane lascivius zothecas suffragarit suis. Vix saetosus ossifragi frugaliter adquireret catelli, etiam. REGISTRATION PAGE INTERBIKE INDUSTRY PARTY

1. EXCLUSIVE LEADERBOARD

Vix saetosus ossifragi frugaliter adquireret catelli, etiam verecundus cathedras corrumperet catelli, quamquam syrtes satis celeriter senesceret quinquennalis suis. Verecundus syrtes vocificat apparatus bellis. Plane lascivius zothecas suffragarit suis. Umbraculi corrumperet gulosus agricolae. Utilitas chirographi libere deciperet gulosus ossifragi.

E-news Product Showcase - $200 / e-newsletter (B) 468x60. Leaderboard is featuring an exclusive Put Size: a spotlight on your ProductAdvertisement Showcase by it inspot an positioned Must prominently top ofproduct each newsletter. e-newsletter. have a near print the or online showcaseYour (a company logo fee will in also near exhibitor the top content area $1050 one-time theappear Interbike profile onlinked www.to your showcase. interbike.com). Limited quantities available.

INTERBIKE HOME PAGE ON DIRT DEMO Vix saetosus ossifragi frugaliter adquireret catelli, etiam verecundus cathedras corrumperet catelli, quamquam syrtes satis celeriter senesceret quinquennalis suis. Verecundus syrtes vocificat apparatus bellis. Plane lascivius zothecas suffragarit suis. Umbraculi corrumperet gulosus agricolae. Utilitas chirographi libere deciperet gulosus ossifragi.

PRICE: $995.00 E-news Logo & Link - $150 / e-newsletter (C) Add your brand logo to an e-newsletter for instant recognition, and a2. direct link to your PRODUCT website. FEATURED SHOWCASE

ON DIRT DEMO PAGE INTERBIKE UNIVERSITY Verecundus syrtes vocificat apparatus bellis. Plane lascivius zothecas suffragarit suis. Umbraculi corrumperet gulosus agricolae. Utilitas chirographi libere deciperet gulosus ossifragi. Quinquennalis matrimonii insectat Medusa, iam vix pretosius cathedras conubium santet fragilis suis. Quinquennalis matrimonii insectat Medusa, iam vix pretosius cathedras conubium santet fragilis suis. SEMINAR SERIES PAGE

Featured Product- Showcase Spotlights have E-news Message $150 / e-newsletter (D) your product or video featured in aproduct single newsletter in all eight. Promote your or showorspecial and drive traffic to your booth with a message in an e-newsletter to bicycle retailers. 150 Must have a Featured Product Showcase, a $950 one time fee in Interbike Exhibitor Profile on character limit. Limited quantities www.interbike.com, in order to take advantage of available. newsletter promotion. First come – first served.

HEALTH+FITNESS BUSINESS Verecundus syrtes vocificat apparatus bellis. Plane lascivius zothecas suffragarit suis. Umbraculi corrumperet gulosus agricolae. Utilitas chirographi libere deciperet gulosus ossifragi. Quinquennalis matrimonii insectat Medusa, iam vix pretosius cathedras conubium santet fragilis suis. HEALTH+FITNESS BUSINESS

E-news Custom Blast - $5,000 / email PRICE: $200 per newsletter Work with Interbike to create a custom, exclusive Interbike email promoting your brand and message directly to the entire 3. retailer SHOW Interbike list.SPECIALS / ANNOUNCEMENTS

Earth, Wind and Rider, the leader in custom Merino cycling apparel, introduces the most comprehensive offering of on-the-bike, off-the-bike Merino Wool Jerseys to date. With the launch of their new custom website www.earthwindandrider.com/customknit, the company has made it easier-than-ever to get into a distinctive, wool jersey in 2011 “Our goal was to create the most extensive programs available while simplifying the ordering process. These efforts will help customers align their seasonal needs with our production schedule”. explains Bill Sebell, "The Wool Guy." Along with streamlined design and ordering processes, EWnR has charted every aspect of development with their customers in mind. While at the website, visitors can get ideas via the customknit photo gallery that features 300+ images of the company's most influential designs. Contact Bill Sebell at 617-336-3267 Ext 1 or email info@ewnr.com.

Giving away product, running a special promotion for orders placed

Email Rental $2,500 emailShow Specials / Announcements – at List the show, or -having a /party? YourMake brand. Your messaging. Yourofcreative. Weyou send it out! at sure the attendees are aware the specials are featuring Market directly buyers ourtoe-mail retail rental list for the show. Yourto special will through be promoted the entire attendee audience. targeted, electronic direct-mail campaigns.

B

The Hincapie Emergence Collection utilizes advanced body-mapping technology to strategically engineer garment panels that deliver varying performance attributes simultaneously. This impressive new technology allows us to alter specific fabric characteristics like compression, ventilation and abrasion resistance without the need for a seam or separate panel. • Emergence utilizes form fitting AT1 Dynamic™ stretch fabric, engineered to provide strategic body-mapped performance attributes. • Emergence features proprietary Schoeller® coldblack® finish technology that reflects heat away from the body to regulate temperature and provide SPF 50+ UVA/UVB protection

PRICE: $150 each newsletter

Emergence MSRP’s: Jersey $129.99, Bibshort $219.99, Skinsuit $349.99

4. LOGO

WOOLIGAN - Cushioned Wool Performance Socks Company: SockGuy Booth: 4519

Logo – Add your brand logo to the newsletter for instant recognition, and a link directly to your website.

The WOOLIGAN is SockGuy’s thickest cushioned sock with cozy protection that’s perfect for high-impact activities and colder temps. The itch-free performance of SockGuy's Turbowool combines the thermal protection of Merino Wool and the water-repellent abrasion resistance of Polypropylene. It's no bull, SockGuy's WOOLIGAN delivers a fully cushioned supportive sole and performance fibers that keep feet warm, itch-free, and protected in a Stretch-to-Fit comfort system that requires just two sizes to inventory! Available in S/M and L/XL MSRP $12.95

PRICE: $150 each newsletter

D SHOW 3.

SPECIALS/ANNOUNCMENTS

Company: Sock Guy Booth: 24015 COME TO THE SOCK GUY BOOTH FOR FREE SOCKS! Verecundus

syrtes vocificat apparatus bellis. Plane lascivius zothecas suffragarit suis. Umbraculi corrumperet gulosus agricolae. Utilitas chirographi libere deciperet gulosus ossifragi.

WE ARE IN BOOTH # 24015

Company: Hincapie Booth: 22011 COME TO THE HINCAPIE BOOTH FOR A FREE Jersey Verecundus

syrtes vocificat apparatus bellis. Plane lascivius zothecas suffragarit suis. Umbraculi corrumperet gulosus agricolae. Utilitas chirographi libere deciperet gulosus ossifragi.

WE ARE IN BOOTH # 24015

C LOGO 4.

For more information, contact your Account Executive:

Andria Klinger Sales Director Tel: +1.949.226.5745 andria.klinger@emeraldexpo.com

Brian McKavic Senior Account Executive Tel: +1.949.226.5741 brian.mckavic@emeraldexpo.com

Gina Rosselle Account Executive Direct: 949.226.5758 gina.roselle@emeraldexpo.com

MAIN MENU

ONLINE LISTING UPGRADES

DIGITAL MEDIA

www.interbike.com

Retailers frequent Interbike.com pre-show to browse exhibitors and make their plans early. Standout among these online exhibitor listings with these sponsorship upgrades: Enhanced Online Directory Listing - $295 (A) Go beyond the free standard directory listing and help your brand stand out with an Enhanced Online Directory Listing. Your online listing will be bolded, highlighted and linked to your company profile page where you’ll be able to add your company description and logo. Listing also feeds through to our mobile app. Booth Event / Show Special Listing – $150 Having a happy hour, giveaway, special event or show promotion at your booth? Make sure attending retailers know about it with a promotional announcement included in your company profile and Interbike event listing available both online and in the mobile app.

A

For more information, contact your Account Executive:

Andria Klinger Sales Director Tel: +1.949.226.5745 andria.klinger@emeraldexpo.com

Brian McKavic Senior Account Executive Tel: +1.949.226.5741 brian.mckavic@emeraldexpo.com

Gina Rosselle Account Executive Direct: 949.226.5758 gina.roselle@emeraldexpo.com

MAIN MENU

ONLINE LISTING UPGRADES/LOOKBOOK

DIGITAL MEDIA

www.interbike.com

Web Ad – Top Leaderboard Ad on Interbike My Planner Pages - $995 (A) Your brand will be top of mind with this 468x60 leaderboard ad, visible to all retailers utilizing Interbike’s My Planner Pages to map their show experience. Direct link to your website included. Online Product Showcase - $1,050 (B) Make sure your product is seen before and during the show with an Online Product Showcase displayed right on the Interbike.com homepage, throughout the online event planner, email communications, show announcements, and at the top of all product lists. Your online featured product showcase includes your product image or video, title, description, press release and brochure. Have more than one product to showcase? Get an additional featured product showcase for just $500. Floorplan & My Planner Logo with Link - $1,100 Stand out in the My Planner and online floorplan by adding your company logo with link, which will be displayed throughout the my event planner pages, dashboard emails, online floorplan pages and on all my planner pages when printed.

A

B

New Product Look Book- $500 per product All new for 2014, The New Product Look Book will feature the latest products and innovations from the bicycling industry in one beautifully designed, quick loading digital flip book. Participants may supply up to three images and 300 words of text per product and each product is featured on its own page. New Product Look Book will be emailed to Interbike retailer data base (26,000 names) and will be available for retailers to browse on site at Interbike 2014 through ipad kiosks located in our new media area – “The Library”.

For more information, contact your Account Executive:

Andria Klinger Sales Director Tel: +1.949.226.5745 andria.klinger@emeraldexpo.com

Brian McKavic Senior Account Executive Tel: +1.949.226.5741 brian.mckavic@emeraldexpo.com

Gina Rosselle Account Executive Direct: 949.226.5758 gina.roselle@emeraldexpo.com

MAIN MENU

EVENT GUIDE AND PREVIEW

PRINT MEDIA

www.interbike.com

Reach even more retailers and save money! Now until June 13th you can purchase an ad in the Event Preview & the Event Guide and save. •  Build awareness and excitement to increase booth traffic •  Promote your brand to a large and focused B2B audience •  Influence purchasing decisions year-round Interbike Preview Guide This 24 page event preview will be inserted into 5,000+ copies of the July 15th issue of Bicycle Retailer and Industry News. The event preview is designed to give buyers and media an exciting first glimpse of the 2014 show! The Event Preview will include our preliminary exhibitor list, preliminary show and event schedules, product showcases, travel information and more. Interbike Event Guide The Event Guide is the official show directory for buyers and media attending Interbike and OutDoor Demo. The Guide contains the complete exhibitor list, show and event schedules, show maps, and more. An advertisement, product feature or enhanced listing in the Event Guide can impact the right buying audience at show time. 14,000 copies will be distributed on site at the show.

For more information, contact your Account Executive:

Andria Klinger Sales Director Tel: +1.949.226.5745 andria.klinger@emeraldexpo.com

Brian McKavic Senior Account Executive Tel: +1.949.226.5741 brian.mckavic@emeraldexpo.com

Gina Rosselle Account Executive Direct: 949.226.5758 gina.roselle@emeraldexpo.com

MAIN MENU

EVENT GUIDE AND PREVIEW

PRINT MEDIA

www.interbike.com

Rates

Ad Size

Event Guide

Event Preview & Event guide Bundled Pricing

Product Showcase

$1,050

$1,500

Print & Digital Product Showcase

$1,950

$2,400

Half

$1,950

$2,900

Inserts

Call for pricing

Not Available in Preview

Spread

$5,000

$7,300

Cover 4

$3,500

$5,000

Cover 2

$3,250

$4,800

Cover 3

$2,900

$4,300

Full

$2,900

$3,900

For pricing on the following Event Guide opportunities call yourInterbike rep: •  Blow In •  Belly Band •  Cover Sticky Note • Gatefold Deadlines Event Guide

Event Preview

Product Showcase Ad Materials Due

August 1, 2014

June 6, 2014

Advertising Space Deadline

July 29, 2014

June 6, 2014

Advertising Materials Due

August 5, 2014

June 13, 2014

For more information, contact your Account Executive:

Andria Klinger Sales Director Tel: +1.949.226.5745 andria.klinger@emeraldexpo.com

Brian McKavic Senior Account Executive Tel: +1.949.226.5741 brian.mckavic@emeraldexpo.com

Gina Rosselle Account Executive Direct: 949.226.5758 gina.roselle@emeraldexpo.com

MAIN MENU

EVENT GUIDE

PRINT MEDIA

www.interbike.com

With over 14,000 copies printed, the Interbike Event Guide is the printed authority all things event-related. Make sure your company doesn’t get overlooked in this powerful resource by taking advantage of these sponsorship opportunities: Print Product Showcase - $1,050 Make sure your product stands out with a print product showcase included in the event guide, where retailers browse for can’t miss products they can see in person at Interbike. Your print product showcase includes your product image, title and description.

For more information, contact your Account Executive:

Andria Klinger Sales Director Tel: +1.949.226.5745 andria.klinger@emeraldexpo.com

Brian McKavic Senior Account Executive Tel: +1.949.226.5741 brian.mckavic@emeraldexpo.com

Gina Rosselle Account Executive Direct: 949.226.5758 gina.roselle@emeraldexpo.com

MAIN MENU

THURSDAY, SEPTEMBER 19 8:00 AM - 9:30 PM Tech Clinic Tropics B • Campagnolo Tech NEW PRODUCT PRESENTATION/EPS Tech Clinic • TBD 8:00 AM - 9:30 AM Tech Clinic Tropics A • SRAM Tech THE HOUR OF POWER Presented by SRAM

THANKS TO HANSON DODGE CREATIVE HANSONDODGE.COM ILLUSTRATION BY MICHAELVALENTI.COM

• Friday, September 20 > 9:00 a.m. - 6:00 p.m. ©2013 VALENTI, LLC

2013

Interbike and Health + Fitness Business Show Hours

• Wednesday, September 18 > 9:00 a.m. - 6:00 p.m.

• Thursday, September 19 > 9:00 a.m. - 6:00 p.m.

3:00 PM - 4:00 PM Seminar Tradewinds B • IBU E-COMMERCE AND THE FUTURE OF THE BIKE INDUSTRY Tom Flierl, VP of Sales & Marketing , Hanson Dodge Creative

FLOORPLAN & ONSITE GUIDE

1:00 PM - 2:00 PM Seminar Tradewinds C-F THE HOTTEST RETAIL STORES: FROM AROUND THE WORLD, SEE WHAT'S CONNECTING WITH THE GLOBAL CONSUMER Brian Dyches, Atmospheric Group 1:30 PM - 2:30 PM Tech Clinic Islander Ballroom B • Shimano Tech SHIMANO ROAD HYDRAULIC DISC BRAKES

3:00 PM - 4:00 PM Seminar Triathlon Lounge • Triathlon WHY ARE YOU SO AFRAID OF WHAT COULD BE YOUR MOST ATTRACTIVE CUSTOMER? CAPITALIZE ON ONE OF THE FASTEST GROWING AND MOST LUCRATIVE CUSTOMER SEGMENTS - THE TRIATHLETE Jack Caress, Mike Reilly, and Skip McDowell from Triathlon Business Intl

10:00 AM - 11:00 AM Seminar Triathlon Lounge • Triathlon AVOIDING THE BLOWN FIT SESSION Dan Empfield, slowtwitch.com 11:30 AM - 12:00 PM Seminar Triathlon Lounge • Triathlon IS YOUTUBE REALLY ENOUGH? VIDEO MANAGEMENT AND NAVIGATING THE ENDURANCE SPORTS DIGITAL LANDSCAPE 2 Jayme Anne Goldberg & Holden Comeau, Co-founders, SilverLine Athletics 10:30 AM - 12:00 PM Seminar Tradewinds C-F INSPECT WHAT YOU EXPECT: CREATING CUSTOMER EXPERIENCES THAT DRIVE SALES AND PROFITS Mark Hopwood, Director of Client Solutions, The Brandt Group 10:30 AM - 12:00 PM Tech Clinic Tropics A • Fox Tech 2014 PRODUCT AND SERVICE

10:30 AM - 12:00 PM Tech Clinic Tropics B • ISM Tech ISM SADDLE TECHNICAL CLINIC 11:00 AM - 12:00 PM Tech Clinic Islander Ballroom B • Shimano Tech SHIMANO WHEELS – HAND BUILT, ALL HEART 12:30 PM - 2:00 PM Seminar Tradewinds C-F 2013 MARKET TRENDS AND FORECAST FOR 2014 1:00 PM - 2:30 PM Tech Clinic Tropics A • SRAM Tech SRAM MY14 PRODUCT REVIEW, UPDATES, AND COMPATIBILITIES 2:00 PM - 3:00 PM Tech Clinic Islander Ballroom B • Shimano Tech BICYCLE CHAIN THEORY 2:30 PM - 4:00 PM Seminar Tradewinds C-F YOUR MONEY, YOUR BUSINESS, YOUR SUCCESS Tom Shay, Profits Plus Seminars

3:00 PM - 4:00 PM Seminar Tradewinds B • IBU E-COMMERCE AND THE FUTURE OF THE BIKE INDUSTRY Tom Flierl, VP of Sales & Marketing , Hanson Dodge Creative 3:30 PM - 4:00 PM Seminar Islander Ballroom B • Shimano Tech NEW SERVICE PROCEDURES FOR 2014 SHIMANO PRODUCT 3:30 PM - 5:00 PM Tech Clinic Tropics A • Fox Tech 2014 PRODUCT AND SERVICE 3:30 PM - 5:50 PM Tech Clinic Tropics B • Catrike Tech MANUFACTURING CYCLING PRODUCTS IN THE USA 4:30 PM - 6:00 PM Seminar Tradewinds C-F THE 2013 BICYCLE INDUSTRY OVERVIEW Jay Townley, Partner, Gluskin Townley Group

FRIDAY, SEPTEMBER 20 8:00 AM - 9:30 AM Tech Clinic Tropics B • Campagnolo Tech NEW PRODUCT PRESENTATION/EPS TECH CLINIC TBD

10:30 AM - 12:00 PM Tech Clinic Tropics A • Fox Tech 2014 PRODUCT AND SERVICE

10:30 AM - 12:00 PM Seminar Tropics B • IBU THE "C" WORD IN CYCLING. MEDICINE OF CYCLING TALK ON CONCUSSION Steve Broglio PhD, Cyclist and Associate Director of NeuroSport Research Laboratory at the University of Michigan; Steve Johnson, CEO, USA Cycling

3:30 PM - 5:00 PM Tech Clinic Tropics A • Fox Tech 2014 PRODUCT AND SERVICE Seminars and Tech Clinics are up to date as of printing. For a complete listing and schedule of all Interbike University seminars and tech clinics go to www.interbike.com/university or download the Interbike mobile app, interbike.com/mobile/and search events.

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10:30 AM - 12:00 PM Tech Clinic Tropics B • Campagnolo Tech NEW PRODUCT PRESENTATION/EPS TECH CLINIC TBD 11:00 AM - 12:30 PM Seminar Tradwinds C-F EMOTIONAL MARKETING: HOW TO CREATE CUSTOMER EVANGELISTS FOR YOUR COMPANY Graeme Newell, President & Founder, 602 Communications 3:00 PM - 4:30 PM Tech Clinic Islander Ballroom B • Shimano Tech ADVANCED DISC BRAKE THEORY 8:30 AM - 10:00 AM Seminar Tradewinds C-F SELLING QUALITY CYCLING TO THE GEN-Y ECONOMY: BRAND OWNERS THAT SAVE THE IBD ARE SAVING THEMSELVES Jeff Koenig, Owner, Big Poppi’s Bicycles 9:00 AM - 10:30 AM Tech Clinic Islander Ballroom B • Shimano Tech SHIMANO INTERNALLY GEARED HUBS

BMX ZONE | ZONE C

Freestyle, street, dirt, race – find it and more in the BMX Lounge. The BMX segment is stronger than ever, and the brands that are the best in the business showcase their products here. After checking out the scene, kick back in the lounge amongst the people, advocates, and athletes that keep the BMX industry rolling. The hub for all things swim-bike-run is here in the Triathlon Pavilion, where the latest and greatest triathlon products, and services can be found. Meet the people, see the products and understand the performance improvements that make the triathlon world tick. Hosted by Triathlon Business International, the Triathlon Pavilion is the epicenter of triathlon technology, and the gathering place for advocates, athletes, retailers and brands. Mark your calendar to attend one of several tri-specific educational seminars, along with athlete signings and other guest speakers.

TRIATHLON PAVILION PRESENTED BY TRIATHLON BUSINESS INTERNATIONAL | ZONE B The Universal Sports Press Center at Interbike is the on-floor press room for working media and is the focus for media happenings during the show. Just outside of the press room doors is the Universal Sports Media Center where attendees can watch broadcasts and interviews with manufacturers, athletes, celebrities and industry advocates.

UNIVERSAL SPORTS PRESS CENTER AT INTERBIKE | LOBBY OIWC WOMEN’S LOUNGE | ZONE B CHROME URBAN YARD | ZONE D

Returning for 2013 is the Chrome Urban Yard. This popular common space is the place to meet, drink and take in all things urban bike. This year the space will include the first exhibition of the Urban Cycling Hall of Fame (UCHOF). The UCHOF Collections include Lucus Brunelle’s 200 spoke card collection and Greg Ugalde’s original artwork for NYC street races. Beer garden tables, guest DJs, shoe-making demonstrations, custom tee-shirt bar, and daily happy hours keep this place cranking. This year, the Chrome Urban Yard promises to deliver once again.

OIWC

Interbike and the Outdoor Industries Women’s Coalition (OIWC) are providing all attendees with a comfortable, easily accessible networking area to meet, relax, and check out the latest in women’s products, mingle with the industry’s influential female leaders and attend OIWC feature events. TM

NEIGHBORHOODS

SMARTBAR / RECHARGE ZONE | LOBBY

Need a place to plug in? Got a question? Can’t find something? Need a moment to yourself? Visit the Interbike SmartBar and Recharge Zone to charge your devices, find answers to your questions, locate exhibitors and neighborhoods, and take a minute to breathe and refresh. The SmartBar also includes a travel specialist to assist with hotel reservations and a representative from “Just Ask Where” to assist with restaurant reservations, show tickets, and more.

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LLENCE 1:00 PM - 2:30 PM Seminar Tropics B • IBU MEDICINE OF CYCLING POSITION STATEMENT ON BIKE FITTING PRACTICES Curtis Cramblett, PT, CFMT, CSCS, CYCLING COACH 3:30 PM - 5:00 PM Tech Clinic Tropics A • Fox Tech 2014 PRODUCT AND SERVICE 4:30 PM - 6:00 PM Seminar Tradewinds C-F THE DIGITAL EXPERIENCE REVOLUTION - FROM PHYSICAL TO DIGITAL TO MOBILE Brian Dyches, Atmospheric Group

MAIN MENU

Gina Rosselle Account Executive Direct: 949.226.5758 gina.roselle@emeraldexpo.com

11:30 AM - 12:30 PM Seminar Triathlon Lounge • Triathlon IS YOUTUBE REALLY ENOUGH? VIDEO MANAGEMENT AND NAVIGATING THE ENDURANCE SPORTS DIGITAL LANDSCAPE Jayme Anne Goldberg & Holden Comeau, Co-founders, SilverLine Athletics 2:30 PM - 4:00 PM Seminar Tradewinds C-F GROWING SERVICE SALES THROUGH CREATIVE PRACTICES AND SERVICE WRITING Brett Flemming, Efficient Velo Tools, and The Bike Gallery

Industry Cup - 6 PM PST Women’s USA CRITS Finals - 7 PM PST Cruiser Celeb Relay Race presented by NiteIZE - 8 PM PST Men’s USA CRITS Finals - 8:30 PM PST Races and Series Awards - 10 PM PST

FRIDAY, SEPTEMBER 20

9:00 PM - 2:00 AM Sinclair Imports Party Mandalay Bay’s LIGHT Nightclub The 14th Annual Sinclair Imports Party moves to Mandalay Bay’s new LIGHT Nightclub on Thursday, September 19 from 9:00 pm to 2:00 am. Pro cyclists Sven Nys, Freddie Rodriguez, George Hincapie and many others are expected to be there. Interested retailers should drop by the Argon 18 / Sinclair Booth at Interbike or Outdoor Demo for VIP Passes. Dress code in effect and valid ID required.

7:30 AM - 9:00 AM (LEVA) Light Electric Vehicle Association Networking Breakfast Mariners A LEVA represents the strategic interests of light electric vehicle retailers, dealers, distributors, manufacturers, and suppliers to promote the development, sale and use of LEV’s worldwide. Join LEVA for breakfast to learn more. Cost for LEVA Members: $35; Cost for Non-LEVA Members: $45; Complimentary Entry for All Dealers!

9:00 AM - 6:00 PM Interbike by Invitation Interbike at The Mandalay Bay Convention Center Interbike is proud to welcome Interbike by Invitation guests, the industry’s most dedicated enthusiasts invited to attend Interbike by their local bicycle retailers. We hope you enjoy your VIP tour of Interbike as you see all the very latest innovations and developments in cycling.

11:00 AM - 4:00 PM Malakye.com The Shmooz Islander Ballroom G The Shmooz is a job fair hosted by Malakye. It’s a great way for bike industry professionals to meet industry leading companies and establish a relationship for current or future employment opportunities with these great companies.

SATURDAY, SEPTEMBER 21

6:00 AM RTC Viva Bike Vegas 2013 Gran Fondo Pinarello Town Square Las Vegas, 6605 Las Vegas Boulevard South, Las Vegas, Nevada, 89119, Ride the bright lights of the world famous Las Vegas Strip on Saturday, September 21 in the sixth annual RTC Viva Bike Vegas 2013 Gran Fondo Pinarello Sponsored by Zappos.com. The ride takes you through the Las Vegas Strip with police escort and features three spectacular routes: 104-mile Gran Fondo, 61-mile Metric Century, and 17-mile ride. Cycle through the Strip and the entire Las Vegas Valley from the heart of Sin City to the vistas of the Red Rock Canyon National Conservation Area and near Lake Mead National Recreation Area. The ride starts at Town Square Las Vegas with the first wave of cyclists starting at 6 am. Visit vivabikevegas.com for full details.

Strikingly agile. Stunningly fast. Shockingly rugged. Introducing the 2014 Thunderbolt. Rolling on 27.5” wheels and equipped with 120mm of travel, the Thunderbolt shines when XC gets rowdy. At last, an XC bike dedicated as much to flowy singletrack as to punchy technical climbs.

ELECTRIC BIKE CO PRESENTED BY LE

The electric bike scene is here to stay. New for 2013 Electric Vehicle Associati Lounge is where you’ll get electric bicycle technology. Learn about battery t pedalec, and more – while checking out the latest in the business. Interested in taking an ebike for a near the lounge to the ebike test track.

MOUNT PRESEN ZONE C

Interbike p Internation Associatio bike experiences worldwide. With a global netw ride, promotes the sport and protects trail access partner. Connect with IMBA at the show and the presented by Pinkbike, which will serve as a hub f a place to gather, network, learn and recharge. St live-streaming photo-of-the-day contest – it takes prizes to those who enter.

IPAD CONCIERGE | VARIOUS LOCAT

Got questions? Ask one of our iHelp people locate show. Equipped with iPads and the Interbike mobi navigate the show floor easily and provide inform special events, neighborhoods, and other exciting

ONLINE LOUNGE PRESENTED BY A

Need to jump online, check email, or do a quick g online lounge is conveniently located on the sho access.

HEALTH + FITNESS BUSINESS SNEWS LOUNGE | SOUTH PACIFIC

Need a place to plug in? Need a moment to yours Business SNEWS Lounge provides a quiet space devices, check your email, and take a minute to b

BUY LOCAL NOW KIOSKS | VARIOU

Powered by SmartEtailing these uniquely branded the opportunity to purchase products from specifi local retailer of your choice – right on the Interbik have your items ready for in-store pickup when y eligible products can be shipped by the retailer to convenient, Buy Local Now kiosks will give you th products you see at Interbike!

WWW.INTERBIKE.C

FOR UP TO DATE INFORMATION O THE EVENTS AND EXCITING SHO AREAS, DOWNLOAD INTERBIKE’S MOBILE APP.

1:00 PM - 2:30 PM Tech Clinic TROPICS A • SRAM TECH SRAM MY14 Product Review, Updates, and Compatibilities

6:00 PM - 9:00 PM 2013 Mountain Bike Hall of Fame Induction ceremony Islander Ballroom F The Ceremony begins as the first day of the indoor show wraps up. All Interbike attendees as well as the public are encouraged to attend. This year’s ceremony includes a tribute to Steve Ready. New Belgium Brewing Company, the makers of Fat Tire Ale, and many other great micro-brews, will provide the libations. The 2013 Inductees are: Robin & Bill Groff, Pioneers CORBA, Advocacy Dave Epperson, Journalism Nicolas Vouillos, Racing History Marla Streb, Racing History

7:00 PM CROSSVEGAS Desert Breeze Soccer Complex in Las Vegas, Nevada CLIF® Bar CrossVegas celebrates seven years of international cyclocross racing during Interbike. As a birthday gift to spectators the biggest cross race outside of Europe brings World Champion Sven Nys in his only U.S. race this season. Joining Nys will be men and women cross stars from 12 nations and the best U.S. competitors. Interbike attendees can ride the Shuttle Bus to CrossVegas at no cost, bring your show badge. Busses run continuously from 5:30 to 11:00 pm. Come early to cheer on your industry friends in the Wheelers & Dealers Race presented by Bicycling Magazine. Complete details at CrossVegas.com

THURSDAY, SEPTEMBER 19

6:00 AM - 9:00 AM International Mountain Bicycling Association Breakfast Islander Ballroom G IMBA Breakfast: Don’t miss IMBA’s Interbike Breakfast, presented by Primal Wear, on September 19 from 7:30 to 8:30 am in the Islander G room. You’ll arrive tired and leave inspired! A seated breakfast will be served to the first 250 guests, and includes 25th anniversary stainless steel cups (while they last). Thanks to co-sponsor Interbike and media partner BRAIN.

3:00 PM Michael Valenti Poster Signing Valenti Marketing and Design - Booth L22 The first 50 attendees to the Valenti Marketing & Design booth L-22 will receive a limited edition Interbike 2013 poster autographed in person by Michael Valenti. VIP’s with a limited edition poster can stop by the booth anytime to meet Mike and have your poster signed.

4:00 PM - 6:00 PM PeopleForBikes Happy Hour at Easton-Bell Easton-Bell Booth 8024 Easton-Bell is hosting a happy hour to raise money for PeopleForBikes. For $10, you get an ice cold beer and a commemorative pint glass.

6:00 PM Throwback Thursday Party The Paddock at Interbike Break out your big shoulder pads and skinny ties…Throwback Thursday rocks the Paddock with a fun 80’s Party featuring renowned cover band "The Phoenix" live on the American Express Soundstage. Grab a beer and grub at the Sierra Nevada Beer Garden and get ready for a great night of entertainment!

RIDE THE LIGHTNING

NTELLIGENCE

4:00 PM - 6:00 PM PeopleForBikes Happy Hour at Saris Saris- Booth 6081 Saris Cycling Group is hosting a happy hour to raise money for PeopleForBikes. For $10, you get an ice cold beer and a commemorative pint glass.

4:00 PM - 5:15 PM Live Performance by Strung Out Sponsored by O’Neal Azonic, Moto XXX & Arma Energy The Paddock at Interbike Don’t miss this live performance on the American Express Soundstage by Strung Out. This independent, popular California-based punk band is renowned worldwide for their celebrated place in “The Underground.” Swing by to catch Strung Out’s upbeat, melodic sound and stay as they hit you with their more technical and heavy side that fuses punk rock with metal and heavier music.

4:00 PM - 6:00 PM Health+Fitness Business Happy Hour presented by Teeter H+FB/SNEWS Lounge Join us for the H+FB Happy Hour at the SNEWS hub. Grab a cold one and mix it up with fellow retailers, exhibitors and members of the media while we celebrate the business of fitness.

3:00 PM Michael Valenti Poster Signing Valenti Marketing and Design - Booth L22 The first 50 attendees to the Valenti Marketing & Design booth L-22 will receive a limited edition Interbike 2013 poster autographed in person by Michael Valenti. VIP’s with a limited edition poster can stop by the booth anytime to meet Mike and have your poster signed.

In this compelling industry keynote, emotional marketing guru Graeme Newell reveals the core emotional motivators for each key cycling customer group. You’ll learn specific techniques that drive engagement, and how you can tap those emotions to increase sales. Find out how to set your business apart, and specific techniques that will turn the casual customer into a life-long evangelists.

7:30 AM - 9:00 AM Interbike Industry Breakfast Presented by PeopleForBikes & NBDA Mandalay Bay Event Center How to Develop Loyal, Passionate Customers Who Become Evangelists for Your Business Graeme Newell, 602 Communications There’s an entirely new marketing strategy taking shape in the bicycle industry. Local stores and manufacturers are remaking themselves into a lifestyle, not just a seller of products. Today’s customers aren’t just looking for great gear, they also want to buy from a company that shares their hopes and personal values.

WEDNESDAY, SEPTEMBER 18

I N T E R B I K E & H E A LT H + F I T N E S S

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, Nevada door demo event is back - bigger and better than ever before. erything the industry has to offer than at OutDoor Demo. From MX, OutDoor Demo is an experience you can’t afford to miss.

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of four stages covering both days of OutDoor Demo. Two put their skills and the latest bikes to the test. Awards will be three finishers for men and women, with two grand prizes o the combined two day winners. Participation in the event is with great prizes awarded courtesy of event sponsors – Niner, ers can experience the next generation of live results, photo cebook and Twitter through ITSYOURRACE.com.

ER 17

on Center ends at OutDoor Demo in Boulder City, NV e starts at the Mandalay Bay Convention Center. Veterans, ke attendees are invited to ride to the OutDoor Demo site in ry works closely with Raleigh, Shimano and others to adapt y can once again find a physical and mental outlet, whether n inspiring 25-mile ride with some of our nation’s heroes and om commemorative bells. Visit cowbells.com/Interbike and a 2 Recovery.

, Nevada door demo event is back - bigger and better than ever before. erything the industry has to offer than at OutDoor Demo. From MX, OutDoor Demo is an experience you can’tafford to miss.

s r on the winners at the Enduro Challenge presented by Innovaand Awards Ceremony.

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horogood and the Destroyers as American Express Open preskes Industry Party. Doors open at 8 pm, tickets required. Spe6:00 PM - 10:00 PM USA CRITS Championship Series Finals The Paddock at Interbike Interbike is proud to host the USA CRITS Finals under the Paddock lights at our new home, the Mandalay Bay Convention Center. The event takes place on Thursday, September 19 between 6:00 and 10:00 pm, and will consist of four races scheduled throughout the evening.

The USA CRITS Finals, presented by Interbike, is open to the public with no admission fee.

The event also includes live music, entertainment, beer and food gardens and much more.

BIKES.COM Visit our booth at Interbike to get the full specs and see it in action at

Brian McKavic Senior Account Executive Tel: +1.949.226.5741 brian.mckavic@emeraldexpo.com

Andria Klinger Sales Director Tel: +1.949.226.5745 andria.klinger@emeraldexpo.com

For more information, contact your Account Executive:

4:30 PM - 6:00 PM Outdoor Industries Women’s Coalition Awards & Thought Leaders Presentation Islander Ballroom C Top five myths of the bike industry: How to break through bike business paradigms to grow the industry. Join OIWC at its annual Awards & Thought Leaders Presentation featuring Elysa Walk, GM, and Giant Bicycles. Aimed at opening discussion and dialogue around gender-related issues in the workplace, the OIWC event features keynote speakers who are leaders in and out of the outdoor industries. In addition, two women in the industry will receive OIWC Leadership Awards recognizing their leadership and inspiration to others.

www.interbike.com

sents kes ge s ay

Print & Online Product Showcase Package - $1,950 Get the most exposure for your Product Showcase – both online and in print – with this Print & Online Product Showcase Package. All the benefits of the print product showcase ($1,050 value) plus the online featured product showcase ($1,050 value) at a discounted rate!

5:30 PM - 7:00 PM America’s Best Bike shop Reception Islander Ballroom G The NBDA’s America’s Best Bike Shop program rates bicycle stores in North America against the highest performance levels in the industry. The program defines the characteristics of “America’s Best Bike Shops,” and uses the results to lead bicycle shops to become the best they can be. Join the NBDA as they recognize the top retailers during the Awards Reception.

Official Sponsor of the Onsite Map with Back Cover Ad - $4,500 Be the exclusive sponsor of the onsite map and put your brand directly in the hands of all show attendees. As part of your sponsorship, you get a full page, full color ad on the back of the onsite map, a four-color poster within the map, and your company name and booth location highlighted on the map, directory kiosks, and in the event guide. Exclusive sponsorship. Limited to one sponsor only.

DIRECT MAIL

Direct Mail Postcard – Starts at $1,395 Looking to reach Retailers before the show through a direct mail piece but not sure where to start? Utilize Interbike’s direct mail postcard program. Promote your brand and products, invite buyers to schedule meetings, visit your booth and order show specials. Turnkey postcard packages include list rental, printing, postage, creative design (optional fee) and mailing.

Direct Mail Postal List Rental - $500 If you’re ready to execute your own custom direct mail campaign targeting bicycle retail buyers who attended last year’s Interbike, all you need is this mailing list – available through the direct mail postal list rental program.

ONSITE SIGNAGE

ONSITE SPONSORHIPS

www.interbike.com

Interbike is your chance to leave your mark on the 26,000+ attendees looking for great product, new trends, and lasting relationships. Make sure your brand stands out among the crowd when it counts most – when it’s show time! With these onsite-specific sponsorship opportunities, you’re able to target Interbike attendees that are there to meet and conduct business. Meterboards - $2,800 Drive traffic and extend your branding beyond the booth with a 38”x96” double sided meterboard placed in the lobby or equivalent high traffic area of the show floor. These large, visually stunning billboards are both informative and impactful.

Banners Place your banner in one of our highly trafficked areas where it will be seen by thousands of attendees. All banner sponsorships include opportunity costs only. Banner – Aisle Zone - $2,500 Banner – Hall Interior - $5,000

For more information, contact your Account Executive:

Andria Klinger Sales Director Tel: +1.949.226.5745 andria.klinger@emeraldexpo.com

Brian McKavic Senior Account Executive Tel: +1.949.226.5741 brian.mckavic@emeraldexpo.com

Gina Rosselle Account Executive Direct: 949.226.5758 gina.roselle@emeraldexpo.com

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ONSITE SIGNAGE AND OPPORTUNITIES

ONSITE SPONSORHIPS

www.interbike.com

Floor Decals - $2,000 Put your brand right on the show floor – literally! With a floor decals sponsorship, your branded logo and booth number will appear on three 4’x4’ floor decals placed in high traffic areas throughout the show to reinforce your brand and drive traffic to your booth.

Column Wrap - $1,500 These unique and impactful billboard-style column wraps help your brand standout on the show floor. Use your functional advertising space to illustrate your brand, promote your product, and drive traffic to your booth. Column wraps vary in size. Sponsorship includes opportunity cost only. Column Cling in Lobby - $2,000 These unique and impactful billboard-style column clings, located in the highlytrafficked lobby area, help your brand standout on the show floor. Use your functional advertising space to illustrate your brand, promote your product, and drive traffic to your booth. Column wraps vary in size. Sponsorship includes opportunity cost only. Official Interbike Bag Sponsorship - $10,000 As the official Interbike bag sponsor, branded bags with your promotional item, will be positioned at the main show entrance for models to distribute to all show attendees. Your bags will then continue to be used throughout the day as retailers walk the show floor. Sponsorship includes opportunity cost only. Sponsor to provide bag. Booth Drop – $1,000 Extend your messaging and branding to over 1,400+ exhibiting brands when your promotional flyer, catalog, magazine or brochure gets delivered to each booth in the early morning hours before the show opens on the day of your choosing: OutDoor Demo Day 1 (Mon., 9/8) OutDoor Demo Day 2 (Tue., 9/9) Interbike and Health+Fitness Business Day 1 (Wed., 9/10) Interbike and Health+Fitness Business Day 2 (Thu., 9/11) Interbike Day 3 (Fri., 9/12)

For more information, contact your Account Executive:

Andria Klinger Sales Director Tel: +1.949.226.5745 andria.klinger@emeraldexpo.com

Brian McKavic Senior Account Executive Tel: +1.949.226.5741 brian.mckavic@emeraldexpo.com

Gina Rosselle Account Executive Direct: 949.226.5758 gina.roselle@emeraldexpo.com

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DISPLAYS

ONSITE SPONSORHIPS

www.interbike.com

Display Case - $4,500 exhibiting company / $5,500 non-exhibiting company Make an immediate impression and drive traffic to your booth by utilizing one of Interbike’s attractive display cases, located in the lobby or other high traffic area.

Display Pod - $1,950 These attractive display cases features three 20”x 20” shelves, ideal for displaying your company, booth number, and featured product in a highly trafficked area of the show.

For more information, contact your Account Executive:

Andria Klinger Sales Director Tel: +1.949.226.5745 andria.klinger@emeraldexpo.com

Brian McKavic Senior Account Executive Tel: +1.949.226.5741 brian.mckavic@emeraldexpo.com

Gina Rosselle Account Executive Direct: 949.226.5758 gina.roselle@emeraldexpo.com

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MANNEQUIN

ONSITE SPONSORHIPS

www.interbike.com

Mannequin Display - $1,800 Feature your latest designs in cycling apparel and drive traffic to your booth by dressing a strategically placed mannequin located throughout highly trafficked areas of the show. Mannequin placement may be specified to these additional highly visible areas: Lobby Electric Bike Lounge Mountain Bike Trailhead Triathlon Pavilion Urban Yard Women’s Lounge

For more information, contact your Account Executive:

Andria Klinger Sales Director Tel: +1.949.226.5745 andria.klinger@emeraldexpo.com

Brian McKavic Senior Account Executive Tel: +1.949.226.5741 brian.mckavic@emeraldexpo.com

Gina Rosselle Account Executive Direct: 949.226.5758 gina.roselle@emeraldexpo.com

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VEHICLE PLACEMENT

ONSITE SPONSORHIPS

www.interbike.com

Vehicle Placement - $6,000 Attract attention and showcase your brand with a vehicle placement in a highly trafficked area on the show floor. This space includes a 22x28 sign with your logo and booth number. Vehicle placements are available at the Interbike, Health+Fitness Business, and OutDoor Demo Areas.

For more information, contact your Account Executive:

Andria Klinger Sales Director Tel: +1.949.226.5745 andria.klinger@emeraldexpo.com

Brian McKavic Senior Account Executive Tel: +1.949.226.5741 brian.mckavic@emeraldexpo.com

Gina Rosselle Account Executive Direct: 949.226.5758 gina.roselle@emeraldexpo.com

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BRAND LIVE

ONSITE SPONSORHIPS

www.interbike.com

BrandLive @ Interbike – Custom Video Recording Packages Through these custom, turnkey video opportunities, Interbike’s professional video team works with you to produce a polished, professional 3-minute video featuring your brand and/or product of your choosing. Your video shoot is pre-scheduled and taped “live” in your Interbike, Health+Fitness Business, or OutDoor Demo booth. Once your video is shot and edited, you’ll receive your video link within 24-hours for promotion through all your favorite social media channels like Facebook, YouTube, Twitter, and more! Select the custom package that best meets your digital video needs:

Basic BrandLive @ Interbike Package - $750 Includes live recording in your booth, editing, and video link for your use and distribution. Digital BrandLive @ Interbike Package - $1,000 Includes live recording in your booth, editing, video link for your use and distribution plus guaranteed additional Interbike distribution of video through Interbike.com, Interbike’s social media networks with connection to your brand’s social media handles and hashtags plus promotion of the video through one Interbike Official Mobile App Push Message (a $500 value!). Premium BrandLive @ Interbike Package - $1,500 Includes live recording in your booth, editing, video link for your use and distribution plus guaranteed additional Interbike distribution of video through Interbike.com, Interbike’s social media networks with connection to your brand’s social media handles and hashtags plus promotion of the video through one Interbike Official Mobile App Push Message (a $500 value!). In addition, as a premium package sponsor, you also get B-Roll footage for you own custom use.

For more information, contact your Account Executive:

Andria Klinger Sales Director Tel: +1.949.226.5745 andria.klinger@emeraldexpo.com

Brian McKavic Senior Account Executive Tel: +1.949.226.5741 brian.mckavic@emeraldexpo.com

Gina Rosselle Account Executive Direct: 949.226.5758 gina.roselle@emeraldexpo.com

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REGISTRATION SPONSORSHIPS

ONSITE SPONSORHIPS

www.interbike.com

All 26,000+ attendees must go through the registration process at Interbike, making this one of the most valuable touch points you can sponsor. Take advantage of these limited registration sponsorships: Badge Sponsor - $9,000 (A) In 2014 Interbike is moving to a new, more environmentally friendly attendee badge format. The traditional paper badge with plastic holder will be replaced by a highly durable paper badge that clips directly to the lanyard – no plastic is one more way Interbike is working to reduce the environmental impact of our show. This is a unique opportunity to gain huge brand visibility as the exclusive sponsor of our paper badge. Sponsor receives custom branding and booth number on top of badge plus custom message on the back of the badge All 26,000+ Interbike attendees get a badge – can you think of a better way to get your message into their hands? A

B

Registration Counter Handout - $1,250 Be among the first to reach attendees with your marketing piece distributed at all registration locations. Lanyard Sponsorship - $10,000 (B) SOLD Brand every attendee’s neck with a custom lanyard worn and seen throughout the entire show! As the official lanyard sponsor, you’ll also receive logo placement on all official sponsor on-site signage, logo placement as sponsor in the event guide, a full page full color ad in the event guide ($2,500 value), enhanced event guide directory listing, enhanced onsite map directory listing, enhanced online directory listing, and enhanced mobile app directory listing.

For more information, contact your Account Executive:

Andria Klinger Sales Director Tel: +1.949.226.5745 andria.klinger@emeraldexpo.com

Brian McKavic Senior Account Executive Tel: +1.949.226.5741 brian.mckavic@emeraldexpo.com

Gina Rosselle Account Executive Direct: 949.226.5758 gina.roselle@emeraldexpo.com

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REGISTRATION SPONSORSHIPS

ONSITE SPONSORHIPS

www.interbike.com

Registration Back Graphics – $15,000 Make a big impression with larger than life graphics, promoting your brand culture and lifestyle, that serve as the backdrop to registration. Every single Interbike attendee comes through registration, and each registration counter features huge, stunning graphics. Imagine utilizing this unique platform to tell your brand story! Creative supplied by sponsor, Interbike handles production.

For more information, contact your Account Executive:

Andria Klinger Sales Director Tel: +1.949.226.5745 andria.klinger@emeraldexpo.com

Brian McKavic Senior Account Executive Tel: +1.949.226.5741 brian.mckavic@emeraldexpo.com

Gina Rosselle Account Executive Direct: 949.226.5758 gina.roselle@emeraldexpo.com

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SPECIAL EVENTS AND PROGRAMS

ONSITE SPONSORHIPS

www.interbike.com

Each year Interbike organizes a number of special events and programs to unite the cycling community and increase networking opportunities. Reach the entire cycling community at Interbike by getting involved in one of these special events or programs at the sponsorship level. For specific event details, contact your sales representative. Press Room Conference Sponsorship - $5,000 exhibitor Have a news-worthy announcement to make? Interbike’s press room offers the ideal backdrop to hold your professional press conference to members of the media. Sponsorship includes use of press room only. Conference criteria subject to approval.

Industry Party - $20,000 presenting sponsor Make your company an integral piece of this highly anticipated special event and ensure your brand message reaches thousands of retailers as they come together to celebrate the spirit of cycling.

For more information, contact your Account Executive:

Andria Klinger Sales Director Tel: +1.949.226.5745 andria.klinger@emeraldexpo.com

Brian McKavic Senior Account Executive Tel: +1.949.226.5741 brian.mckavic@emeraldexpo.com

Gina Rosselle Account Executive Direct: 949.226.5758 gina.roselle@emeraldexpo.com

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SPECIAL EVENTS AND PROGRAMS

ONSITE SPONSORHIPS

www.interbike.com

Lobby Social - $7,500 New in 2014 is a networking happy hour taking place in the highly trafficked lobby area of the Interbike show floor immediately following close of show on the opening day, Wednesday, September 10, 2014. As the sponsor of the lobby social you have the opportunity to brand the lobby social area and will be identified as the lobby social sponsor on all marketing materials and signage related to the event, including a dedicated email to 26,000+ retailer emails. Additional opportunities such as exclusive VIP area exist – call your Interbike rep for details. Live Models – Complete model - $2,500 / One product - $500 As part of the all new 2014 Lobby Social happy hour, Interbike will be arranging live models to display the latest in gear and wearable technology trends. Models will be placed on pedestals in high traffic areas of the Lobby Social for maximum visibility. Clad a model head to toe in your gear, or simply include one item on the model – it’s your choice! Sponsorship includes logo identification on all signage and marketing materials related to live model display plus 75 word description of product(s) in email to 26,000+ retailers promoting live model feature. Awards Dinner – VIP Table Sponsor - $1,000 Align your brand with the first annual Interbike Awards Night, a red carpet event celebrating excellence within the cycling community. The Interbike Awards will honor achievements from the 2014 product year within categories consisting of Product Innovation, Athletic Achievement, Best-In-Triathlon, Dealer Excellence, Supplier Performance, Advocacy Efforts and more. Show your top retailers how much you value their business, or thank your team for their hard work during the show by purchasing a VIP table for ten; table sponsorship includes: •  •  •  •  • 

Top-shelf wine and full dinner for all table guests Table located up front in prime viewing area VIP check in for table guests Sponsorship recognition on Awards Night program Sponsorship recognition on Awards Night back plate rotator for large screens

For additional Interbike Awards sponsorship opportunities, contact your Interbike rep.

Media Reception - $1,000 table top 600+ members of the international and domestic media descend upon Interbike each year to cover the latest trends, services and product offerings from the cycling industry. Put your brand and product directly in front of a targeted media audience with a table top display area during the Interbike Media reception where media will gather for hosted food and beverage, media resources and to collect their media-specific gift bag.

For more information, contact your Account Executive:

Andria Klinger Sales Director Tel: +1.949.226.5745 andria.klinger@emeraldexpo.com

Brian McKavic Senior Account Executive Tel: +1.949.226.5741 brian.mckavic@emeraldexpo.com

Gina Rosselle Account Executive Direct: 949.226.5758 gina.roselle@emeraldexpo.com

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SPECIAL EVENTS AND PROGRAMS

ONSITE SPONSORHIPS

www.interbike.com

Ride 2 Recovery Honor Ride - Call for more information This inspiring ride attracts 150+ industry professionals, veterans, and members of the media to honor our nation’s heroes and support Ride 2 Recovery, a nonprofit organization that works to adapt bikes for injured veterans so they can once again find a physical and mental outlet, whether alone or in groups. Make your brand a part of the community by becoming a sponsor of the ride. Additional Ride 2 Recovery Honor Ride sponsorship opportunities include: •  Breakfast Fueling Station Sponsor •  Water Sponsor •  Aid Station Sponsor

VIP Retailer Lounge Sponsor - $20,000 For the first time ever Interbike will be providing the top retailers in the business with an exclusive lounge near the Interbike show floor. 150 top retailers have been hand selected by Interbike to receive white glove treatment at Interbike 2014, and this is an incredible opportunity to wrap your brand into this exclusive experience. Sponsorship includes opportunity to heavily brand the retailer lounge, promotion of lounge sponsorship on all marketing materials and signage related to lounge, handouts or promotional items or material included in retailer gift bags plus distributed through lounge. Additional opportunities available – call your Interbike rep for details.

For more information, contact your Account Executive:

Andria Klinger Sales Director Tel: +1.949.226.5745 andria.klinger@emeraldexpo.com

Brian McKavic Senior Account Executive Tel: +1.949.226.5741 brian.mckavic@emeraldexpo.com

Gina Rosselle Account Executive Direct: 949.226.5758 gina.roselle@emeraldexpo.com

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OFFICIAL SHOW CATEGORY SPONSORSHIPS

ONSITE SPONSORHIPS

www.interbike.com

Establish your brand as the “official sponsor” in these following categories and gain branding visibility with brand inclusion online, in the mobile app and onsite signage. Official Show Coffee Sponsor - $2,500 Make it your branded coffee that starts off the day of 26,000+ attendees and exhibitors representing 1,400+ brands. As Interbike’s Official Coffee, your coffee will exclusively be sold from the majority of Interbike concession stands serving coffee at the Mandalay Bay Convention Center. Official Show Coffee Travel Mug Sponsor - $4,000 Get valuable brand exposure to 26,000+ attendees and exhibitors representing 1,400+ brands as Interbike’s Official Coffee Travel Mug. Your branded travel cups will be supplied at the majority of Interbike concession stands serving coffee at the Mandalay Bay Convention Center. Sponsorship includes two, branded half meterboard signs recognizing Official Show Coffee Travel Mug Sponsor. Travel cups to be provided by sponsor. Official Beer of Interbike - $15,000 Get recognized as the “Official Beer of Interbike” and give 26,000+ attendees a taste of your brand! This sponsorship includes official sponsor identification on four half meterboards placed in high-traffic bars within the expo as well as on all signage and marketing materials related to sponsorship. Side banner on interbike.com August – October, one mobile app push message each day of the show, opportunity to be the “Official Beer” of Interbike Industry Party, plus recognition as “Official Beer of OutDoor Demo” including sponsorship of all OutDoor Demo lunches and happy hours, 10x10 marketing area within the Oasis section of OutDoor Demo, five sponsor provided banners placed throughout demo area and official sponsorship identification in all OutDoor Demo marketing materials and signage related to sponsorship. Go Green Partner - $650 Identify your brand as one that has taken proactive steps to go green and reduce its environmental footprint by becoming a Go Green Partner. As a Partner, your company listing will be highlighted with Green Steps in the event guide, mobile app, website, and onsite map. You’ll also receive carpet decals identifying your booth as a Go Green Partner. Live Model Handout - $2,000 Catch the attention of your retail buyer audience, and put your brand’s message directly in their hand, as they walk through the main show entrance with a live model handing out your promotional material. Sponsorship includes clearance for up to ten participating models in the main entrance area for one three-hour block on one day of the show. Promotional materials and models are not included.

For more information, contact your Account Executive:

Andria Klinger Sales Director Tel: +1.949.226.5745 andria.klinger@emeraldexpo.com

Brian McKavic Senior Account Executive Tel: +1.949.226.5741 brian.mckavic@emeraldexpo.com

Gina Rosselle Account Executive Direct: 949.226.5758 gina.roselle@emeraldexpo.com

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SPONSORSHIP PACKAGES

ONSITE SPONSORHIPS

www.interbike.com

With so many sponsorship options, we’ve packaged some of our most popular and creative branding opportunities into these custom Sponsorship Packages to get you the most exposure at great packaged prices. Passport Program Package - $2,000 Want more traffic to your booth? The Passport Program Package is designed to specifically accomplish this and more! The new Passport Program incentivizes all show attendees to visit and interact with your brand and products. Aside from getting to spend time with premiere brands, show attendees who complete the passport program are also rewarded with a trip to the Prize Room. Limited to 30 sponsors only! Your sponsorship includes: •  Inclusion in the Passport Program to drive traffic to your booth •  Brand inclusion in all Passport Program promotion including signage, print material, online and the mobile app •  Enhanced event guide directory listing •  Enhanced mobile app directory listing •  Product inclusion in the Prize Tent (optional) Web Brand Partner Package - $9,000 / year For one year, your brand’s 960x300 ad will run front and center on interbike.com’s hero image rotator. The homepage ad with caption, will then link to a custom branded portal on Interbike’s Brand Partner Page. From here, users are able to navigate to a custom branded landing page that includes brand logo, photo, content and link to website. Limited inventory available! As a Web Brand Partner, you get: •  960x300 hero image on interbike.com’s hompage rotator (1 year) •  Custom branded portal as a Brand Partner (1 year) •  Custom landing page with logo, photo, content and link (1 year) Print & Online Product Showcase Package - $1,950 Get the most exposure for your product showcase – both online and in print – with this print & online product showcase package. All the benefits of the print product showcase ($1,050 value) plus the online featured product showcase ($1,050 value) at a discounted rate! Turnkey Display Package - $5,000 8x8 exhibit space This package is your one stop shop to your booth needs providing you with everything you need to establish a brand presence at Interbike. Just set up your product or promotional material and you’re ready to showcase your brand! Your turnkey display package includes: •  Exhibit space with 8’ high black back wall, two 4’ high side walls, black carpeted floor, one table, and two chairs •  Online Product Showcase on Interbike.com •  Print Product Showcase in the Event Guide •  Enhanced Online Directory Listing •  Enhanced Event Guide Directory Listing •  Enhanced Mobile App Directory Listing •  Six badges to Interbike

For more information, contact your Account Executive:

Andria Klinger Sales Director Tel: +1.949.226.5745 andria.klinger@emeraldexpo.com

Brian McKavic Senior Account Executive Tel: +1.949.226.5741 brian.mckavic@emeraldexpo.com

Gina Rosselle Account Executive Direct: 949.226.5758 gina.roselle@emeraldexpo.com

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TOTALREACH

INTERBIKE SPONSORHIP PACKAGES

www.interbike.com

How will you set yourself apart from the competition at Interbike 2014? How will you influence the people who make the purchasing decisions critical to your business? Our TotalReach packages allow you to target and connect with buyers before the show, during the show, and even after the show. Highly motivated decision makers are getting ready for Interbike 2014; they’re looking for what’s hot this year, and what’s going to sell. Let them know you’ve got just what they are looking for with our cost effective, high impact totalreach program. What does a TotalReach package include? Each TotalReach package includes: •  Enhanced listing online at interbike.com •  Print product showcase in the Interbike Event Guide (Must be received by August 1 to be included.) •  Enhanced listing on the Interbike Mobile App •  Online product showcase on www.interbike.com TotalReach Booth Plus - $2,100 Get everything listed in the base package PLUS: •  Logo in (1) eNewsletter (25,000 recipients) TotalReach New Product Placement - $2,600 Our surveys have proven that one of the top reasons retail buyers attend Interbike is to see new brands and products. Help retail buyers and media discover you before, during and after the show! Get everything listed in the base package PLUS: •  One (1) item to be placed within a high traffic area – choose from one of the following: •  20x20” shelf within display case •  Bike rack display • Mannequin

For more information, contact your Account Executive:

Andria Klinger Sales Director Tel: +1.949.226.5745 andria.klinger@emeraldexpo.com

Brian McKavic Senior Account Executive Tel: +1.949.226.5741 brian.mckavic@emeraldexpo.com

Gina Rosselle Account Executive Direct: 949.226.5758 gina.roselle@emeraldexpo.com

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TOTALREACH

INTERBIKE SPONSORHIP PACKAGES

www.interbike.com

TotalReach – New Exhibitor - $3,350 Take advantage of this marketing package designed to shine a spotlight on new exhibitors providing additional exposure to retail buyers and media before, during and after the show! Get everything listed in the base package PLUS: New exhibitor highlight on Interbike Mobile App New exhibitor highlight on “You are Here” kiosks onsite New exhibitor highlight on all Floor Plans New exhibitor highlight in the Interbike Event Guide Logo included in our September eNewsletter (25,000 recipients) Co-branded meterboard placed in a high traffic area on site highlighting your booth number •  One (1) “Live from Interbike” Interview during the show •  •  •  •  •  • 

For more information, contact your Account Executive:

Andria Klinger Sales Director Tel: +1.949.226.5745 andria.klinger@emeraldexpo.com

Brian McKavic Senior Account Executive Tel: +1.949.226.5741 brian.mckavic@emeraldexpo.com

Gina Rosselle Account Executive Direct: 949.226.5758 gina.roselle@emeraldexpo.com

MAIN MENU

TOTALREACH

INTERBIKE SPONSORHIP PACKAGES

www.interbike.com

TotalReach Live (Limit-10) - $5,200 This package provides you with all the online and print exposure included in our base package plus additional promotion designed to shine a spotlight on your product and your brand story. Get everything listed in the base package PLUS: •  •  •  • 

1 Featured product showcase in 1 attendee eNewsletter (26,000 recipients) 1 “Brand Live @ Interbike” 1 Banner on www.interbike.com (ROS / rotating / July 1– September 30) 1 Exclusive meterboard located in high traffic area on show floor

For more information, contact your Account Executive:

Andria Klinger Sales Director Tel: +1.949.226.5745 andria.klinger@emeraldexpo.com

Brian McKavic Senior Account Executive Tel: +1.949.226.5741 brian.mckavic@emeraldexpo.com

Gina Rosselle Account Executive Direct: 949.226.5758 gina.roselle@emeraldexpo.com

MAIN MENU

TOTALREACH

INTERBIKE SPONSORHIP PACKAGES

www.interbike.com

TotalReach Display (Limit-10) - $5,400 Capture the interest of buyers onsite with a full size display of your bikes and/or gear as they enter and leave the show. Prime them for the show with the included online and print product showcases, and have your logo featured on all marketing materials as an official sponsor leading up to the show. Get everything listed in the base package PLUS: •  Official show sponsor – your logo on all Interbike marketing materials including: www.interbike.com, •  You are here kiosks, floor plans and the Interbike Event Guide •  Your company highlighted on Interbike floor plan •  1-Onsite product display case •  1-4x4 Entry floor decal

For more information, contact your Account Executive:

Andria Klinger Sales Director Tel: +1.949.226.5745 andria.klinger@emeraldexpo.com

Brian McKavic Senior Account Executive Tel: +1.949.226.5741 brian.mckavic@emeraldexpo.com

Gina Rosselle Account Executive Direct: 949.226.5758 gina.roselle@emeraldexpo.com

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or Demo

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www.interbike.com

OUTDOOR DEMO-SPECIFIC SPONSORSHIPS

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OUTDOOR DEMO SIGNAGE

OutDoor Demo is the world’s largest two-day bicycle demo and offers retailers a hands-on opportunity to ride and test the latest models and technology in an epic outdoor setting. Make sure your brand stands out from this targeted crowd by maximizing your exposure and utilizing these sponsorship opportunities tailored specifically to OutDoor Demo. OutDoor Demo Entrance Archway - $2,500 The ultimate place to make that first, lasting impression – the massive archway entrance to OutDoor Demo. Co-brand this fixture and ensure every retailer that walks into OutDoor Demo sees your brand first.

Banner - OutDoor Demo - $995 Place up to three of your branded banners in one of our highly trafficked OutDoor Demo areas where it will be seen by thousands of attendees. All banner sponsorships include opportunity costs only. OutDoor Demo Billboard Boulevard - $1,500 Put your brand in front of it all with OutDoor Demo’s new Billboard Boulevard. Your promotional sign will be seen by all attendees as they first ride up the main driveway of the show. Interbike to provide signage. Limited to six companies. Vehicle Placement – OutDoor Demo - $500 Attract attention and showcase your brand with a vehicle placement in a highly trafficked area OutDoor Demo. This space includes a sponsor provided wind flag.

For more information, contact your Account Executive:

Andria Klinger Sales Director Tel: +1.949.226.5745 andria.klinger@emeraldexpo.com

Brian McKavic Senior Account Executive Tel: +1.949.226.5741 brian.mckavic@emeraldexpo.com

Gina Rosselle Account Executive Direct: 949.226.5758 gina.roselle@emeraldexpo.com

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or Demo

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www.interbike.com

OUTDOOR DEMO-SPECIFIC SPONSORSHIPS

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BEER GARDEN/COOLING STATION

Beer Garden Title Sponsorship - $1,000 New for OutDoor Demo 2014 is a dedicated beer garden where retailers can relax and cool down with a frosty beverage. Beer garden will be located next to the Oasis. Title sponsorship of the beer garden includes branding throughout beer garden area plus title sponsorship identification in all marketing materials and signage related to beer garden including email sent to 26,000+ retailers.

Cooling Station - $2,500 It can get hot at the demo and the cooling stations are a welcome way to beat the heat! Let retailers know their comfort is your top priority by becoming the Official Sponsor of the OutDoor Demo Cooling Stations. Your Sponsorship includes: space for six 10x10 pop-up tents plus one ice truck in a highly visible location. Three sponsor provided banners will be placed throughout the Demo area, and sponsorship includes promotion of the cooling station in all OutDoor Demo marketing materials, logo inclusion on the OutDoor Demo page of Interbike.com, logo inclusion in the event guide, logo inclusion in the OutDoor Demo onsite map, and an enhanced mobile app directory listing. Sponsor to provide ice truck and tents.

For more information, contact your Account Executive:

Andria Klinger Sales Director Tel: +1.949.226.5745 andria.klinger@emeraldexpo.com

Brian McKavic Senior Account Executive Tel: +1.949.226.5741 brian.mckavic@emeraldexpo.com

Gina Rosselle Account Executive Direct: 949.226.5758 gina.roselle@emeraldexpo.com

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or Demo

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www.interbike.com

OUTDOOR DEMO-SPECIFIC SPONSORSHIPS

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HYDRATION STATION

Hydration Station - $3,000 Interact with hundreds of thirsty retailers as you treat them to a blast of cool fresh water during the hot Demo days! As a the Hydration Station Sponsor, you will receive a 10x10 exhibit space branded as the Hydration Station plus a 20x30 space for a Water Truck, three branded banners placed in high traffic areas throughout the Demo area, logo inclusion on the OutDoor Demo page of Interbike.com, logo inclusion in the event guide, logo inclusion in the OutDoor Demo onsite map, and an enhanced mobile app directory listing. Sponsor to provide water truck.

For more information, contact your Account Executive:

Andria Klinger Sales Director Tel: +1.949.226.5745 andria.klinger@emeraldexpo.com

Brian McKavic Senior Account Executive Tel: +1.949.226.5741 brian.mckavic@emeraldexpo.com

Gina Rosselle Account Executive Direct: 949.226.5758 gina.roselle@emeraldexpo.com

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or Demo

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www.interbike.com

OUTDOOR DEMO-SPECIFIC SPONSORSHIPS

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PRESS TENT

Press Tent - $2,500 Put your brand messaging in front of the world’s top bicycle journalists by sponsoring the OutDoor Demo Press Tent. As the exclusive sponsor of this highly sought after media area, you will receive: •  Branding opportunities both inside and outside the PressTent •  Three branded banners placed in high traffic areas throughout the Demo area sponsor to provide banners •  Two sponsor provided windjammers placed outside the press tent •  Logo placement on the wifi card distributed to all media •  One promotional item included in the Media Bags - sponsor to provide item •  Logo inclusion on the OutDoor Demo page of Interbike.com, logo inclusion in the event guide, logo inclusion in the OutDoor Demo onsite map, and an enhanced mobile app directory listing.

For more information, contact your Account Executive:

Andria Klinger Sales Director Tel: +1.949.226.5745 andria.klinger@emeraldexpo.com

Brian McKavic Senior Account Executive Tel: +1.949.226.5741 brian.mckavic@emeraldexpo.com

Gina Rosselle Account Executive Direct: 949.226.5758 gina.roselle@emeraldexpo.com

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or Demo

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www.interbike.com

OUTDOOR DEMO-SPECIFIC SPONSORSHIPS

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PUMP TRACK

Pump Track - $3,000 Connect with mountain bike and BMX enthusiasts as the Official OutDoor Demo pump track sponsor and get: •  A large 10x40 satellite location near the track – perfect for hospitality, showcasing new products, or hosting your own events and challenges •  Five branded banners placed in high profile locations throughout the Demo area - sponsor to provide banners •  Logo inclusion on the OutDoor Demo page of Interbike.com, logo inclusion in the event guide, logo inclusion in the OutDoor Demo onsite map, and an enhanced mobile app directory listing.

For more information, contact your Account Executive:

Andria Klinger Sales Director Tel: +1.949.226.5745 andria.klinger@emeraldexpo.com

Brian McKavic Senior Account Executive Tel: +1.949.226.5741 brian.mckavic@emeraldexpo.com

Gina Rosselle Account Executive Direct: 949.226.5758 gina.roselle@emeraldexpo.com

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or Demo

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www.interbike.com

OUTDOOR DEMO-SPECIFIC SPONSORSHIPS

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TUNING STATION

Tuning Station - $1,500 Showcase your tuning know-how as the Official Sponsor of the Suspension Tuning Station. As part of your sponsorship, you’ll receive a 10x10 satellite location for the “tuning station” at the top of the Demo area so riders can get the necessary changes made before heading out to the trailheads. (Sponsor must provide their own materials, windjammers and table. All production costs are the responsibility of the sponsor.) Your logo will also be included on the OutDoor Demo page of Interbike.com, in the event guide, in the OutDoor Demo onsite map, and you’ll also receive an enhanced mobile app directory listing.

For more information, Gina Rosselle Andria Klinger Account Executive Sales Director contact your Account Direct: 949.226.5758 Tel: +1.949.226.5745 Executive: gina.roselle@emeraldexpo.com andria.klinger@emeraldexpo.com

Brian McKavic Senior Account Executive Tel: +1.949.226.5741 brian.mckavic@emeraldexpo.com

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or Demo

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www.interbike.com

OUTDOOR DEMO-SPECIFIC SPONSORSHIP

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CATEGORY SPONSORSHIPS/SPECIAL EVENTS

Official Category Sponsor - $3,000 Establish your brand as the “official sponsor” in these following categories and gain branding visibility with brand inclusion online, in the mobile app and onsite signage. Plus as added value receive recognition as the official category sponsor for the Enduro Challenge – see details on the Enduro Challenge below: Official Event Sponsor Official Helmet Sponsor Official Energy Food Sponsor Official Suspension Sponsor Official Camera Sponsor Official Timing Sponsor Official Wheel Sponsor Official Bike Frame Sponsor Official Tube Sponsor Official Pedal Sponsor The Enduro Challenge is an exciting opportunity for retailers to have some fun and compete. Along with the Official OutDoor Demo Category Sponsor, your brand will also be positioned as the Official Category Sponsor of the Enduro Challenge, (for example, the “Official Apparel Company of the Enduro Challenge). Sponsorship includes your company logo placed on downhill challenge signage & on all marketing materials mentioning challenge (online, print & onsite). Your company will also receive four (4) sponsor provided banners located in high traffic areas throughout the OutDoor demo and optional product distribution to challenge winners. OutDoor Demo Official Swag Wagon Sponsor – Call for more information Go way beyond the booth and expose your brand to the OutDoor Demo masses by sponsoring the OutDoor Demo Swag Wagon as it roams the entire Demo area throughout the day to give you fun, exciting brand exposure while passing out freebies to demo attendees. As the Official OutDoor Demo Swag Wagon Sponsor your brand will be on the Swag Wagon Driver, wagon and swag along with inclusion in all Swag Wagon promotion, logo inclusion as the Official OutDoor Demo Swag Wagon Sponsor online, enhanced event guide directory listing, enhanced mobile app directory listing, and mention in the mobile app push message promoting the OutDoor Demo Swag Wagon. OutDoor Demo Happy Hour Sponsorship - $1,000 Align your brand with OutDoor Demo’s networking happy hour and get your message directly to retailers with event naming rights, promotional opportunities during event and display opportunities in happy hour area. OutDoor Demo Bag - $2,000 bag sponsorship / $650 bag insert Put your brand, product or other promotional item directly into the hands of retailers as they experience OutDoor Demo through a bag sponsorship or bag insert. Your bag sponsorship includes online logo inclusion, branding opportunity on the bag, and inclusion of a promotional item of your choice in the OutDoor Demo bag. Bag to be provided by bag sponsor. Your bag insert includes the opportunity to provide a promotional item of your choice in the selected bag only.

For more information, contact your Account Executive:

Andria Klinger Sales Director Tel: +1.949.226.5745 andria.klinger@emeraldexpo.com

Brian McKavic Senior Account Executive Tel: +1.949.226.5741 brian.mckavic@emeraldexpo.com

Gina Rosselle Account Executive Direct: 949.226.5758 gina.roselle@emeraldexpo.com

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or Demo

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www.interbike.com

OUTDOOR DEMO-SPECIFIC SPONSORSHIP PACKAGES

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SHUTTLE BUS SPONSOR

OutDoor Demo Official Shuttle Bus Sponsor - $1,500 What better place to reach a captive audience of retailers than during their 30-minute bus ride between the Mandalay Bay Convention Center and OutDoor Demo at Bootleg Canyon. Your sponsorship includes branding opportunity within the bus, logo inclusion online and in the mobile app, naming rights, and branded onsite signage at the OutDoor Demo shuttle bus pickup and drop off area. OutDoor Demo Downhill Shuttle Sponsor - $2,575 Make an impression with this creative branding opportunity and reach your retailer audience as they embark on the flatbed shuttle from the top of Bootleg Canyon throughout the Demo area. Your sponsorship includes two banner placement opportunities on the two shuttles, a 10x20 booth at the shuttle pick up area, three sponsored banners placed throughout the demo area, recognition as an Official OutDoor Demo Sponsor with logo inclusion online and in the mobile app.

For more information, contact your Account Executive:

Andria Klinger Sales Director Tel: +1.949.226.5745 andria.klinger@emeraldexpo.com

Brian McKavic Senior Account Executive Tel: +1.949.226.5741 brian.mckavic@emeraldexpo.com

Gina Rosselle Account Executive Direct: 949.226.5758 gina.roselle@emeraldexpo.com

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or Demo

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OUTDOOR DEMO-MOBILE APP

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MOBILE APP

Mobile App Push Message - $500 (A) Share your brand news, booth event, special show offer or other message to help drive traffic to your booth through a Mobile App Push Message during OutDoor Demo. These messages are pre-scheduled throughout the day (Monday, September 8 – Friday, September 12) to appear in the user’s Mobile App Inbox and include a subject line (29 characters or less) with a message (between 25-30 words). Mobile App Instant Alert Notification - $1,000 (B) With an Instant Alert Notification, your message (100 characters or less) will pop up where Retailers can’t miss it - directly on their phone’s home screen! PLUS you’ll also receive a complimentary Mobile App Push Message to further support your Instant Alert Notification. Notifications are pre-scheduled throughout the day (Monday, September 8 – Friday, September 12) and are available in limited quantity.

A

B

OUTDOOR DEMO Alert

Pump track demo at 11:30

now

Neutral Service/Support - $3150 Tie into a meaningful event and support a worthwhile cause by providing two (2) motorized vehicles and drivers to be used as support vehicles for the Ride2Recovery group ride from Mandalay Bay and also to assist riders in need of help while on the bootleg canyon terrain. Your company will receive one (1) 10x20 satellite location on the road loop with motorcycle access to the road loop plus three (3) sponsored banners to be placed throughout the Demo area. As an added benefit your company will be recognized as an Official OutDoor Demo Sponsor – your company logo will be placed on the OutDoor Demo page of Interbike.com, and all printed materials where OutDoor Demo sponsors are recognized.

For more information, contact your Account Executive:

Andria Klinger Sales Director Tel: +1.949.226.5745 andria.klinger@emeraldexpo.com

Brian McKavic Senior Account Executive Tel: +1.949.226.5741 brian.mckavic@emeraldexpo.com

Gina Rosselle Account Executive Direct: 949.226.5758 gina.roselle@emeraldexpo.com

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or Demo

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OUTDOOR DEMO-SPECIFIC SPONSORSHIP PACKAGES

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PASSPORT PROGRAM/VIP RETAILER SPONSOR

For more ways to really make your mark at OutDoor Demo, consider these Sponsorship Packages bundling some of our most popular and creative branding opportunities together at a great value! OutDoor Demo Passport Program Package - $1,000 Want more traffic to your booth? The Passport Program Package is designed to specifically accomplish this and more! The new Passport Program incentivizes OutDoor Demo attendees to visit and interact with your brand and products. Aside from getting to spend time with premiere brands, show attendees who complete the passport program are also rewarded with a trip to the Prize Tent. Limited to 10 Sponsors Only! Your sponsorship includes: •  Inclusion in the Passport Program to drive traffic to your booth •  Brand inclusion in all Passport Program promotion including signage, print material, online and the mobile app •  Enhanced event guide directory listing •  Enhanced mobile app directory listing •  Product inclusion in the Prize Tent (optional) VIP Retailer Tent Sponsor - $7,500 For the first time ever Interbike will be providing the top retailers in the business with an exclusive air-conditioned tent at OutDoor Demo. 150 top retailers have been hand selected by Interbike to receive white glove treatment at Interbike 2014, and this is an incredible opportunity to wrap your brand into this exclusive experience. Sponsorship includes opportunity to heavily brand the retailer tent, promotion of sponsorship on all marketing materials and signage related to tent, handouts or promotional items or material included in retailer gift bags plus distributed through tent. Additional opportunities available – call your Interbike rep for details.

For more information, Gina Rosselle Andria Klinger Account Executive Sales Director contact your Account Direct: 949.226.5758 Tel: +1.949.226.5745 Executive: gina.roselle@emeraldexpo.com andria.klinger@emeraldexpo.com

Brian McKavic Senior Account Executive Tel: +1.949.226.5741 brian.mckavic@emeraldexpo.com

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Health + Fitness Business

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H+FB-SPECIFIC SPONSORSHIPS

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Health+Fitness Business brings the brands, retailers, press and industry influencers together to conduct the business of fitness. H+FB continues to be the one annual gathering of the retail fitness channel for launching and discovering the latest innovations in fitness and to meet face-toface with both suppliers and clients. Get maximum brand exposure by utilizing these custom sponsorship opportunities developed specifically for Health+Fitness Business. H+FB Banner Place your banner in one of our highly trafficked Health+Fiteness Business-specific areas where it will be seen by thousands of attendees. All banner sponsorships include opportunity costs only. H+FB Floor Decals - $2,000 Put your brand right on the Health+Fitness show floor – literally! With a floor graphics sponsorship, your branded logo and booth number will appear on three 4’ x 4’ floor decals placed in high traffic areas throughout the show to reinforce your brand and drive traffic to your booth.

Logo Below is for use in backgrounds. Not to be used for primary logo placement. See example to the left.

For more information, Gina Rosselle Andria Klinger Account Executive Sales Director contact your Account Direct: 949.226.5758 Tel: +1.949.226.5745 Executive: gina.roselle@emeraldexpo.com andria.klinger@emeraldexpo.com

Brian McKavic Senior Account Executive Tel: +1.949.226.5741 brian.mckavic@emeraldexpo.com

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Health + Fitness Business

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H+FB-SPECIFIC SPONSORSHIPS

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H+FB Equipment Placement Attract attention and showcase your brand by placing a piece of equipment in a highly trafficked area of the Health+Fitness Business show floor. This space includes a 22x28 sign with your logo and booth number. H+FB Mannequin Display - $1,800 Feature your latest apparel designs and drive traffic to your booth by dressing a strategically placed mannequin located throughout highly trafficked areas of the show. Mannequin placement may be specified to these additional highly visible areas:

• Lobby •  Health+Fitness Business Show Floor •  Electric Bike Lounge •  Mountain Bike Trailhead •  Triathlon Pavilion Logo Below is for use in backgrounds. Not to be used for primary logo placement. See example the left. Yard •  toUrban •  Women’s Lounge Official H+FB Category Sponsorships Establish your brand as the “official sponsor” in these following categories and gain branding visibility with brand inclusion online, in the mobile app and onsite signage. •  Official Coffee Sponsor •  Official Lounge Sponsor •  Official Happy Hour Sponsor

For more information, contact your Account Executive:

Andria Klinger Sales Director Tel: +1.949.226.5745 andria.klinger@emeraldexpo.com

Brian McKavic Senior Account Executive Tel: +1.949.226.5741 brian.mckavic@emeraldexpo.com

Gina Rosselle Account Executive Direct: 949.226.5758 gina.roselle@emeraldexpo.com

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2014 Interbike Sponsorship Brochure - Full