Most “Buzzed� Handsets in Social Media March 2010
What's buzzing in March? Most discussed handsets (March 2010) Rank
Handset
Rank M2
Change
1.
Apple iPhone 3G / 3GS
1.
-
2.
Google Nexus One
2.
-
3.
Motorola Droid
4.
+1
4.
Nokia N97
3.
-1
5.
HTC HD2
5.
-
6.
Blackberry Bold Series
10.
+4
7.
HTC Desire
19.
+7
8.
Nokia 5800 XpressMusic
7.
-1
9.
HTC Hero
8.
-1
10.
Sony Ericsson Xperia X10
17.
+7
11.
Blackberry Curve Series
12.
+1
12.
Sony Ericsson Satio
13.
+1
13.
Nokia N900
6.
-7
14.
Blackberry Storm Series
20.
+6
15.
Samsung Omnia HD
11.
-4
16.
Nokia N95
9.
-7
17.
Sony Ericsson Vivaz
21.
+4
18.
Nokia E71
15.
-3
19.
Nokia N86
14.
-5
20.
Nokia X6
OS
NEW
Honourable mentions: The HTC Legend didn’t make the T20 but should be mentioned as the handset was widely discussed in March (placed 21st on the buzz list) and has just been released towards the end of the month.
Top 20 most discussed handsets share of buzz (March 2010)
1. 2.
What's buzzing in March? Most discussed handsets (March 2010)
20 Most buzzed handsets by OS 24%
19% 41%
5% 9% 2% This chart displays the share of buzz by OS of the 20 most discussed handsets in March 2010
Integrasco
What is 'social media'? Social media is a new group of online media that shares most of the following characteristics: PARTICIPATION Social media encourages contributions and feedback from everyone who is interested. It blurs the line between media and audience
OPENNESS Most social media services are open to feedback and participation. They encourage voting, comments and the sharing of information. There are rarely any barriers to accessing and making use of content – password-protected content is frowned upon CONVERSATION Whereas traditional media is about 'broadcast' (ie transmitted) content, social media is better seen as a two-way conversation COMMUNITY Social media allows communities to form quickly and communicate effectively. Communities share common interests, such as a love of photography, a political issue or a favourite TV show CONNECTEDNESS Most kinds of social media thrive on their connectedness, making use of links to other sites, resources and people Page 6
Integrasco©2009. All rights reserved. Commercial in confidence.
Why you should be tracking social media?
Page 7
Two thirds of the world's internet users visit internet forums/social networking sites every day, generating millions of conversations – it's called 'Social Media' or 'Consumer Generated Media'
Marketing, advertising and promotional activities are no longer a monologue from the company to the consumer – they're a two-way conversation between the consumer and the company
Social media is one of the leading influencers in the consumer’s purchasing decision – consumers trust consumer opinions and experiences over advertising
Social media increasingly impacts brands and their reputation – lead influencers in the CGM space can quickly become 'brand evangelists' or 'brand terrorists’
Integrasco©2009. All rights reserved. Commercial in confidence.
Are you part of the conversation?
Page 8
Over one in three (34%) of UK adults have researched a brand that they have seen advertised online – TGI Net, Q1 '09 (Oct '07 - Sep '08), Q2 2009
67% of the global online population visited a 'member community' site in Dec '08 – Nielsen, Mar '09
Social media use has taken off in the UK. It is estimated that 39% of UK Internet users – more than 15.4 million people – will use social networks at least once a month in 2009 – eMarketer, Apr '09
By 2013, the UK social networking population will reach 21.9 million, and represent 50% of UK Internet users – eMarketer, May '09
Social networks have a penetration of nearly 75% among European Internet users – Comscore, Feb '09
76% of UK adult Internet users find out about local services online – Ofcom, Aug '08
Integrasco©2009. All rights reserved. Commercial in confidence.
Why join in the conversation?
By monitoring what is being said about your brand and its products/services, it's possible to spot trends and find out what consumers really think about you
– Listen to the consumer conversation
Gain access to direct, unfiltered consumer interaction, readily available in real time
– Analyse what is driving the consumer conversation
Improve satisfaction, loyalty rates and revenues by listening to your customers … and letting them know that you're listening
– Act and engage in the consumer conversation
Use the insights gained to improve products, services, pricing etc to better meet customer requirements
– Achieve customer loyalty by taking action on consumer conversations and insights
Page 9
Integrasco©2009. All rights reserved. Commercial in confidence.
Why Integrasco? Integrasco is well positioned to take a leading role in the emerging Consumer Generated Media data collection and analytics business Data quality
Social media data is like fresh produce. Leading brands require that their analytics partner can document the data's source(s), currentness and completeness. Integrasco does its own crawling and has end-to-end data quality control.
Tools
Integrasco has developed social media analytics tools with a sharp focus on increased automation since 2004. Source independent data structure and advanced AI-based software robots guarantee quality ‌ even for extreme posting volumes.
Analytics
Integrasco has developed a methodology for the processing of unstructured data that allows us to deliver unsurpassed quality analysis and advice to leading global brands.
Selected clients
What we do for our clients Integrasco provides media intelligence solutions and communications insights that help clients measure and manage:
ďƒź How you're perceived by consumers ďƒź What you need to do to manage and build your reputation Using innovative technology and a rigorous analytical methodology, our services and solutions uncover and integrate data-driven insights harvested from: Forums and discussion boards
Selected Integrasco products Consumer Insight Reports
Blogs
Monthly/Weekly Brand Tracking
Social networks
Product Launch Tracking
Video sharing communities
Campaign Tracking Competitor Insight Analysis
Micro-blogs
Product Recall Monitoring
Photo-sharing communities
Lead Influencer Detection
New Product Identification / Leakage Detection
Social bookmarking sites
Social Media Strategy Consulting
Brand tracking Buzz Awareness
Measuring the exposure that the brand or product is receiving in online social media, through breadth and reach across platforms and audiences, looking at the share of mentions or buzz. Awareness also encapsulates brand positioning and impact.
Sentiment Rating
The sentiment rating covers brand popularity, customer satisfaction and perceived credibility through both automated sentiment analysis and manual qualitative analysis.
User Engagement
User engagement is evaluated by looking at conversation involvement in the different discussions, as well as influencer authority and drivers of the industry.
Delivering One Brand
What do our clients say about us?
” ”
“Integrasco provides Vodafone with a complete overview of online and social media. Their product as well as analyst expertise help us get detailed insight into what is being said about our brand, products and services. This allows us to interact with our customers and key influencers real-time via the Internet." Jakub Hrabovsky, Head of Communications
“Thanks to the active work with Integrasco information, Sony Ericsson could launch internal investigations and apply counter-measures. Call centres were equipped with information and shops arranged to swap [K800] units to prevent brand damage."
Page 13
Anders Lindquist, Director Head Of Launch Project Office Launch Support and Management
Integrasco©2009. All rights reserved. Commercial in confidence.
Social computing is not a fad.
Real-time delivery of information that matters Filter through the noise Analyse media trends and issues Make informed decisions
Nor is it something that will pass you or your company by. Gradually, social computing will impact almost every role, at every kind of company, in all parts of the world. Forrester Research
Contact This report has been prepared by Integrasco for information purposes only. The report is based on information obtained from public sources which Integrasco has not independently verified, and Integrasco makes no guarantee, representation or warranty as to its accuracy or completeness. Any opinions expressed herein by third parties do not necessarily reflect the opinions of Integrasco. Any opinions expressed herein by Integrasco reflect Integrasco’s judgement at the time the report was prepared and are subject to change without notice.
No liability whatsoever is accepted for any direct or indirect (including consequential) loss or expense arising from the use of this report. Distribution of this research report is restricted and it may not be published, broadcast, rewritten or redistributed without prior written consent by Integrasco. Please contact Integrasco for further information and inquiries regarding this report. www.integrasco.com www.twitter.com/integrascowww.facebook. com/integrasco
Aleksander M. Stensby aleksander.stensby@integrasco.com +47 41228272 Gisele O'Connor gisele.o.connor@integrasco.com
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