NATIONAL NEWS MARKET TRENDS
Health foods market in India to reach Rs 55,000 crore by 2015
Tata Strategic Management Group (TSMG), the management consulting INVESTMENT
FDI inflow into food processing sector increased twofold Even as the foreign direct investment (FDI) into the country declined, FDI flow in the food processing sector increased twofold in April-December 2009-10. The FDI inflow in the foodprocessing sector in the said period was Rs 937 crore, compared with Rs 455 crore in the entire 2008-09 BUSINESS STRATEGY
MTR Foods to outsource manufacturing
MTR Foods, the Bengaluru-based food processing company, is planning to utilise the services of a third-party manufacturer for the first time. The contracted plant in Mathura, which produces vermicelli, is expected to NEW LAUNCH
ITC launches Sunfeast Marie Light OATS After the success of the Sunfeast Marie Light Original and Orange, ITC Foods has launched Sunfeast Marie Light OATS - a biscuit containing oats, for the first time in India. “The new Sunfeast Marie Light Oats is enriched with the natural goodness of two
14 Modern Food Processing
firm, has reported that the potential market of health & wellness (H&W) foods in India will reach Rs 55,000 crore by 2015 - up from the current Rs 10,150 crore. TSMG underlines new product development, technological advances in ingredient introductions and regulatory support as key growth drivers of H&W food & beverages industry in India. Raju Bhinge, CEO, TSMG, said, “The global H&W foods market
estimated at $ 460 billion in 2008 has grown at twice the rate of the packaged foods market during 2002-08. With the growing awareness of lifestyle diseases in the country, Indian consumers are increasingly open to the benefits provided by H&W foods. Therein lies the mega-opportunity that Indian food & beverage companies could leverage to create large packaged food brands in India.”
fiscal. The major investors included PepsiCo Panimex investing in PepsiCo India Holdings in two installments of Rs 243 crore and Rs 244 crore each. While explaining the reason for the increase in investments, Amrit Lal Meena, joint secretary, Ministry of Food Processing Industries, said, “The fiscal benefits that have been accorded to this sector in the last five years have made this sector highly investmentfriendly. Besides, the rich agro-climatic
diversity and availability of raw materials for a longer period allows tremendous scope of processing, resulting in a huge potential in this sector.”
give it a push in the northern and eastern markets where it is trying to expand its presence. The company is also planning a capacity expansion for spices. MTR has nine plants in Bommasandra industrial area in Bengaluru, which caters to its product categories like spices & masala, beverages, vermicelli and frozen food. The company has so far produced its brands in-house. “The plant in Mathura would help us supply to
the north and eastern parts of the country. It would help us source wheat faster and also trim freight costs by six to seven per cent,” said Sanjay Sharma, CEO, MTR Foods. While MTR caters mostly to the South, products like vermicelli under its portfolio see demand from across the country. The company currently produces about 1,100 tonne of vermicelli per month. The plant would add a further 150 tonne per month to the total.
power-packed fibres – natural wheat fibre and soluble oats fibre, which keeps one light & healthy. It helps to savour the real taste of tea/coffee, on account of its non-interfering taste with the beverages,” said the company in a press release. Oats are a good source of soluble fibre, which aid in digestion, help reduce cholesterol, and are a good source of
vitamin E, zinc and iron. The introductory price of the product is Rs 10 for 147 gm, and is available across the country in all types of outlets.
May 2010