QUARTERLY INDUSTRY NEWS DIGEST
Meralco communication initiatives clinch awards December 9, 2010
www.meralco.com.ph
The Manila Electric Company (Meralco) continues on with its streak of excellence as the company received four awards for its communication initiatives and programs in the 2010 Philippine Quill Awards of the International Association of Business Communicators (IABC) Philippines. This year, Meralco’s Corporate Marketing and Communications garnered four Awards of Merit for the Communications Management and Communications Creatives Divisions. External Communications received three Awards of Merit in the Communications Management Division for its communication campaigns for Performance Based Regulation (PBR), the first automated elections and Meralco’s social media efforts. Meralco bagged these awards in the Media Relations, Multi-Audience Communication and Social Media categories. With its entry, “Educating the information gatekeepers on the Performance Based Regulation (PBR),” External Communications recounted its communication initiatives in explaining the intricacies and benefits of PBR to its stakeholders.
election process which heavily relied on electricity. With its social media entry “The Meralco Twitter Engaging customers on a personal level online,” Meralco related how its Twitter account made an impact to the company’s interaction with its customers. To date, the Meralco Twitter is considered to be one of the country’s most active public service Twitter accounts. Meralco also received an Award of Merit for Marketing Communications’ 2010 Executive Diary and Planner in the Communications Creatives Division, in the Publication Category. Organized by the International Association of Business Communicators (IABC), the Philippine Quill Awards is considered to be one of the most prestigious and relevant awards in the public relations industry and business communications. It is a program that aims to further excellence in the field of communications.
“Ensuring power reliability during the first automated elections of 2010” entry meanwhile, detailed how Meralco was able to communicate the various efforts concerning the company’s preparations for the country’s first automated elections, as power supply adequacy was of utmost importance for the Meralco continues winning streak. The Manila Electric Company (Meralco) clinched four awards for its communications initiatives and programs at the 2010 Philippine Quill Awards of the International Association of Business Communicators (IABC) – Philippines. Meralco received three Awards of Merit in the Communications Management Category for its communication campaigns: Educating the information gatekeepers on the Performance Based Regulation (PBR), Ensuring power reliability during the first automated elections of 2010 and The Meralco Twitter - Engaging customers on a personal level online. Meralco also received an Award of Merit for its 2010 Executive Diary and Planner in the Communications Creatives Category. Receiving the awards on behalf of Meralco are (second from left) Senior Vice President and head of Customer Retail Services and Corporate Marketing and Communications Alfredo S. Panlilio, Senior Assistant Vice President and head of Marketing Programs Melinda P. Derpo and Senior Manager and head of External Communications Joe R. Zaldarriaga. They are accompanied by IABC Philippines Directors Rosanna Kristin Cruz and Kane Errol Choa.
THE ELECTRICAL ENGINEER MAGAZINE 4TH QUARTER 2010 23