inter ikea centre group
NEWSLETTER Číslo 2, 2011
DEAR BUSINESS PARTNERS, in this year´s second electronic newsletter you will learn exclusive information about latest trends for renting premises in shopping centres. We will reveal how one of the biggest European developer Inter IKEA Centre Group chooses tenants for its shopping centres in Slovakia and Czech Republic – known as Avion Shopping Park. You will also learn how works survey TSI - Tenant satisfaction index in which you also actively participate. You are among the first ones to have access to news of Inter IKEA Centre Czech Republic and Inter IKEA Centre Slovakia that ranks among the international developing group Inter IKEA Centre Group (IICG). We believe that IICG newsletter will be useful for you and you will find answers to the questions about our company activities. We welcome all your questions and initiatives. If you need more information please contact us any time. Pleasant reading wishes Ondřej Filip Head of Leasing Inter IKEA Centre Česká republika and Inter IKEA Centre Slovensko
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IN 2012 IICG WILL OPEN THE SECOND SHOPPING CENTRE IN SPAIN One of the biggest European developers Inter IKEA Centre Group (IICG) is planning to build by 2012 the second shopping centre in Spain. The new RIO Shopping will grow in the northern part of Spain in city Arroyo de la Encomienda (province Valladolid) covering an area of 65 202 m². The shopping area will cover area of 64 700 m². When looking for the centre name the team was inspired by nature. The name RIO pays tribute to the second longest river of Spain Río Duero. The new regional centre RIO Shopping will, just like river Duero, connect citizens in the whole region Catilla y León. The centre with modern design will be a combination of enclosed shopping gallery and retail park and will bring a new way of shopping. Tenants will be well-known fashion brands such as Zara, Primark, C&A, H&M or Kiabi, seller of electronics Wortenand and supermarket El Arbol.
RETAILERS CHOOSE SHOPPING CENTRE PRIMARY BY LOCATION Location, attractive mix of brands and customers focus are the most important factors for retailers when choosing shopping centres for their business. This are the results of tenants´ satisfaction survey TSI (Tenant Satisfaction Index) conducted by the developer Inter IKEA Centre Group that owns, builds and operates shopping centres in Europe and China. In Czech Republic and Slovakia the developer owns and manages Avion Shopping Parks in Prague, Ostrava, Brno and Bratislava. „The strongest crucial fact for our tenants is a strategic partner IKEA and the fact that IICG belongs to the large IKEA family,” said Ondřej Filip, Head of Leasing Inter IKEA Centre Česká republika and Inter IKEA Centre Slovensko. Inter IKEA Centre Group has measured the overall satisfaction of its tenants
MAIN REASONS WHY TENANTS RENT PREMISES FROM IICG
(TSI) regularly since 2007. The main objective of the unique survey is to know even better tenants‘ needs. Tenants rate in questionnaire various categories and give an opinion, for example, concerning IICG as a company, mutual cooperation, marketing, maintenance or leasing. Based on the survey results, developer and manager in one, can better set processes and operation of centers so they reflect the reality and tenants´ needs. „Last year IICG modified the survey methodology. Now we can compare outcomes within the whole group and help adjust processes globally. We are glad that in 2010 Slovakia has again upheld primacy and has the highest TSI among all countries. Even Czech Republic has risen its Tenants satisfaction index compared to last year“, Ondřej Filip added.
1. location 2. attractive tenants mix 3. customer focus 4. well known brand name 5. strong market place
Following the results tenants appreciate the most flexibility, regular communication with the centre management and transparent invoicing. „Year on year comparison shows not just areas in which we‘ve improved but also those areas that represent future challenges. For example, according to the request from survey we establish regular meetings with tenants. We introduce them changes and planned activities in the centres to help building relationships and mutual awareness“, Ondřej Filip added.
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Source: IIC CZ/SK –TSI:Tenants satisfaction survey 2010
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INTERVIEW
THE QUALITY OF TENANTS DOESN‘T REFLECT JUST THE RENT Ondřej Filip, Head of Leasing IIC CZ/SK answers questions about actual trends for renting premises in shopping centres. What lesson have you learnt during crisis about cooperation with tenants in shopping centres? We have learnt to be more flexible in finding common solutions for tenants´ needs because there has been more requests to optimize the size of retail unit i. e. its reduction or extension. We also put more emphasis on financial health and stability of tenants before we establish cooperation with them. We know from experience that even though the candidate is willing to pay a higher rent it is not a guarantee of his/her success in the future. What criteria do you use to choose tenants? In the first instance they have to fit into our mix of tenants we have precisely prepared for a specific Avion Shopping Park according to its location, customer satisfaction surveys and analysis of the local market. Our shopping centres around the world are mainly family oriented. We offer to our customers a convenient shopping experience with a wide range of
shops. This way everyone finds what he/she needs - quick and easy shopping. A tenant that we establish cooperation with must be stable with experience in retail and has to have business plan including marketing activities. How high is the rent in Avion Shopping Park in Czech Republic and Slovakia? To set a exact height of rent is not easy because it is influenced by a range of factors. Among the most important factors are the trend in offer and demand for retail premises, range of goods that the tenant offers, size of retail units and its placement in the shopping centre. How do you acquire tenants for your shopping centres? We look for tenants mainly by active searching within the market. We follow trends and expansion of new brands in Slovak and Czech markets. We have a solid portfolio in the world so we can share knowledge and references for suitable tenants across the group. Besides, tenants come also themselves and want to be part of our shopping centers. Source: IIC CZ/SK
Ondřej Filip Head of Leasing IIC CZ and IIC SK
...even though the candidate is willing to pay a higher rent, it is not a guarantee of his/her success in the future.
Ondřej Filip has been working in Inter IKEA CZ/SK for 5 years and last 2 years as Head of Leasing for Czech Republic and Slovakia. His
major duty is to acquire new and interesting
tenants for shopping centres Avion Shopping Park in Czech republic and Slovakia, expanding cooperation and tenant care. Ondřej Filip studied College of tourism (Vyššiu odbornú školu cestovného ruchu a hotelierstva) in Prague. He gained management and leasing experience as foodcourt manager in shopping centre of Cushman & Wakefield where he worked for 1.5 years.
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inter ikea centre group
Inter IKEA Centre Group (IICG) • IICG is an investor, developer and operator of shopping centres • Inter IKEA Centre Česká republika and Inter IKEA Centre Slovensko were founded in 2003 and are a members of IICG group • they operate 4 shopping centres in Prague, Brno, Ostrava and Bratislava known as Avion Shopping Park, together with area of 280 000 m2 • IICG builds shopping centres always with IKEA store that is an anchore tenant and has IICG shopping centres as partner
DID YOU KNOW THAT... according to tenants satisfaction survey (TSI) in Avion Shopping Parks in Czech Republic and Slovakia we improved these areas: Czech Republic • good value for money with regard to marketing fees • the way IIC CZ/SK keeps regular contact with the tenants • the way the Leasing department responds to questions/requests • IIC CZ/SK is tenant oriented • website Slovak Republic • IIC CZ/SK proactive approach to environmental standards • rent invoices and service charge reports • leasing department flexibility in order to provide the best retail premises for tenants business
FURTHER ENQUIRIES: Are you inspired by the information in this newsletter? Do you need more information? Please contact us via e-mail: ksutarova@agency-like.com
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Contact: Katarína Šutarová PR Consultant PR Agency LIKE Jozefská 19, 811 06 Bratislava Slovakia Mobil: (+421) 917 654 603 E-mail: ksutarova@agency-like.com
This document is not legally liable and does not serve as a contract offer. All information in this document serves for informative purposes and we do not bear any responsibility for information integrity or correctness. All information can be subject to changes.
© Inter IKEA Centre Group A/S, 2011
Source: IIC CZ/SK –TSI: Tenant satisfaction survey 2010