smart people involved that understand the urgency of winning back personal lines market share from the direct writers. The power and success of this will be determined based on the excitement and participation we can generate at the grass roots level. If thousands of Trusted Choice agents throughout the country engage in this digital marketing and branding effort it will surely help us turn around the loss of business to the direct writers. We all know that the Independent Agency system is the best for providing insurance solutions to our clients. Unfortunately, we have not done a very good job of working together to market ourselves over the years. On the other hand, the direct writers have done a very good job and have pumped millions of dollars into telling everyone how much they can
save on their insurance. Big I members must work better together. We need to realize that we are not competing against each other. We are competing against very well funded marketing machines that will continue to take our business if we don’t change our approach. Personal lines as well as commercial lines agents (yes, BOP’s can certainly be commoditized like auto insurance by direct writers very easily) need to put aside that individuality that we have come to love as a benefit to being a small business owner and commit to this effort on a national level. In doing so we will level the playing field and guarantee the future of the Independent Agency system for generations to come. Working together = WINNING TOGETHER
d e t n a w
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6 The Anchor
www.hmic.com Second Quarter, 2012