A LETTER from the EDITOR
“Um, what’s your name again?” Branding is such a peculiar beast. To succeed in branding, you must understand the needs and wants of your customers and prospects. In Second Life, the same idea is fostered by many business owners who invest their time and sometimes rl money into their shops, club, and venues. Beyond a pretty logo and store front, branding becomes it is how your customers identify you and connect with you. Over the past year, it has been great to see how The I Do Wedding Network has grown among fans and followers. Our members have helped us thrive with our identity to provide the best customer service to our wedding businesses as well as the brides and grooms who come looking for help to plan their special day. With that in mind, I recently decided to change our logo to reflect who we have become and how we are recognized. I wanted to make sure with the update of our logo and branding, that we didn’t completely lose connection with our roots. Hence, I made sure to keep the mint green from our original logo, combining it with our initials, which we are more formally known by, and the heart to show what holds it all together. On top of this change, I have been busy getting ready for the 2014 I Do Wedding Expo. We have many past sponsors and vendors returning to showcase the best of their business. The 2 week long event will be packed with live music, expo wide hunt, as well as new events including a fashion show. This year will prove to be our biggest yet! If you are interested in participating we have a few vendor spots remaining. Contact me in-world for more information! ‘til next time! Pac Lorefield, founder of IDWN