OCTOBER 2021 - 20LE, IDENTITY-MAG.COM
WHAT MAKES A MAN ‘MANLY’?
Our Favorite Looks from
THE MET GALA
2021
THE BIGGEST RED FLAGS FOR MEN
TOP MINDBLOWING PERFUMES FOR MEN
How to Move On From Mr. Perfect
THE ARCHITECTURE OF JOY
The Most Stylish Men of All Time Cracking the Code of Men’s Feelings
EGYPTIAN ARCHITECT MUHAMMAD OBAID 16 Arab Films In The 5th Edition of El Gouna Film Festival
identity LETTER
LETTER FROM
THE EDITOR It’s our second men’s issue of the year and we’re very excited about it! As usual, our editorial team has done its utmost to answer every bloke’s fashion, skin and hair queries. Whether he’s going to attend a formal business event or a casual get together with friends, we’ve got his back. We also tried to debunk a few deeply rooted stereotypes about what it really means to be ‘manly’ and tapped into cultural taboos like men expressing their emotions or God forbid crying! You’ll also find suggestive ideas for fun couple workout routines and special birthday celebrations for your man, as well as red flags that might totally turn him off and make him reconsider any romantic relationship. Enjoy our October issue & stay safe everyone :)
Rola Kamel Identity Magazine was founded in 2005 by Rola Kamel to enhance every aspect of a woman’s lifestyle, helping our female readers to discover and improve their own identities. Published by Beezarre Publishing Ltd. Themistokli Dervi, 6 Papyros Building, 4th Floor, Flat/Office D5 – P.c 1066, Nicosia, Cyprus. The subscription rate is 240 L.E./year (12 issues) through Al Ahram, Tel: 02-27703190 Distribution by AL AHRAM, Website: QPIX SOLUTIONS Printing House: SAHARA PRINTING COMPANY Contact us at: 26A Montazah St., Zamalek, Cairo-Egypt. Tel: 02-27361187 Mobile: 0122-9401071 Email: sendus@identity-mag.com, identity-mag.com
IDENTITYMAGEG
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identity MASTHEAD
OCTOBER Founder & Managing Editor Rola Kamel Editor-in-Chief Nawal Ismail Senior Graphic Designer Sandy Saied Copy-Editor Amina El Fayoumy Senior Staff Writer Aya Aboshady Staff Writer Hadjar Sharkawi Marketing & Advertising Manager Riham Yehia Digital Marketing Manager Youssef Ali Social Media Specialist Ahmed Karem Video Editor Ahmed Mostafa Identity Magazine Distributor Ashraf Fouad
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Tracksuit: Celio
identity CONTENTS
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THE ARCHITECTURE OF JOY:
36
EGYPTIAN ARCHITECT
MUHAMMAD OBAID
ABOUT MEN
MASCULINITY REBORN
7 The Seven Biggest Relationship Red Flags For Men 8 Editor’s Picks 9 Ideas to Celebrate your Man’s Birthday
32 Sixteen Arab Films in The Fifth Edition of El Gouna Film Festival 36 How to Move on from Mr. Perfect that you Never Really Loved 38 Eight Misconceptions about What Makes a Man ‘Manly’ 40 Cracking The Code of Men’s Feelings 42 A Game for Two: Sports for Both of You 44 Travel Guide: Nepal 46 One-pot Recipes for Men 48 Incredible Women in PR
STYLE 10 Top Mindblowing Perfumes for Men 12 Let’s Make Something Very Clear... His Skin 14 The Most Stylish Men of All Time 16 Style Compass 20 Our Favourite Looks from the Met Gala 2021 22 Circular Economy Project 24 The Architecture of Joy: Egyptian Architect Muhammad Obaid
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PROMOTIONS 54 Advertorial 58 Press Releases 64 Horoscopes
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LET’S MAKE SOMETHING VERY CLEAR...
HIS SKIN
2- DISHONESTY Dishonesty in all forms is unappealing to anyone. If you can’t be straightforward with the person in front of you, then you aren’t straightforward with yourself, which makes you a flaky person who cannot be trusted. Even half-truths are lies so tell the full story and don’t leave out the bad parts, because they’re usually the most honest parts. 3- BEING MATERIALISTIC “Money can’t buy me love,” sang the Beatles 57 years ago and it still rings true to this day. Don’t be in it or out of it for the money. Don’t glorify possessions more than people.
THE SEVEN BIGGEST RELATIONSHIP RED FLAGS FOR MEN by Farah Khedre We all have quirks and are super weirdos, but that doesn’t mean that everyone will like us in spite of that. Just like women are picky when it comes to men, there are certain things you can do/be that will make sure he will never pick you! We’ve asked around and their verdict’s out! These 7 relationship red flags were the most common answers! 1- IF SHE’S A WANNABE BRIDE Men don’t like to be rushed into doing something. They want to take their time until they decide they want to do it on their own. If you’re rushing into your relationship forward too quickly and are immediately ready to settle down and have babies, think again. Why fast forward through first dates, anxiety of getting to know each other and all the other first timers? If you really are ready for a monogamous relationship, then you should be slowing down and savoring moments.
4- ACTING MOTHERLY While Sigmund Freud once proposed the idea that men are looking for women who resemble their mothers, guys don’t like it when you actually become their mother. Don’t guilt trip them into doing things they don’t want to do or to spend more time with you. Worry, care and love but not in a motherly way, but rather in a partner-y way. 5- DRAMA Swinging from one emotional extreme to another, and sometimes in less than minutes screams self-proclaimed drama queen. Nothing good will come out of creating something out of nothing. Constant drama in life is bad for the soul, so chill out. 6- NOT GIVING THEM SPACE Solitude is healing and it brings peace to any relationship. If you are constantly at each other’s throat all the time, you will eventually feel trapped, especially if you do everything together. You should spend time with other people on your own different times and get to grow individually instead of standing still together. So don’t be the person who throws tantrums when he’d rather travel for the weekend or spend the night alone. 7- IF YOU TREAT WAITERS LIKE CRAP J.K. Rowling once said, “If you want to know what a man’s like, look at how he treats his inferiors”, because that way you will glean important information about who this person really is. Eye rolling at the barista or yelling at the bank clerk because you were having “one-of-those-days” or they mistook your hot mocha for iced is not sexy. October 2021 • IDENTITY 9
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identity ABOUT MEN
Bershka Sweatshirt with Plush Hood This hooded sweatshirt from Bershka in the color black is casual, comfy, trendy and incredibly eye catching; especially if paired with brown, blue or grey pants!
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Balenciaga Black Backpack The two compartment black backpack with zipper closure is a life savior! You can take it anywhere and grab your 13/14 inch laptop with you whenever you have work to finish!
Gucci Black G-Timeless Watch With its black leather straps, this Gucci watch speaks for a classic and timeless design suitable for every occassion.
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Massimo Dutti Cotton Trousers Those outstanding pants from Massimo Dutti look all fancy and casual at the same time! Whether it’s the scraped texture navy blue ones or the beige patterned extra slim fit, they will catch any woman’s eye! 10 IDENTITY • October 2021
EDITOR’S
Picks
5
D. R. Harris Beard Oil
Beard growth, style, health and care combined all in one. The only beard oil you will ever need, no matter what stage of the beardgrowing journey you’re at.
IDEAS TO CELEBRATE YOUR MAN’S
Birthday!
by Hadjar Sharkawi
We know how important your man’s birthday is and we’re here to tell you exactly what to do to put a smile on his face! For starters, if you want his special night to be perfect, think about all the things he loves. Contrary to popular belief, men are easy to please sometimes. If you put in the time and effort to really think of what they like to do and make it happen, they’ll surely feel on top of the world. That’s why we’ve brought you a list of fun things to do with your man on his birthday, we’re absolutely certain he’s going to love spending it with you! CLASSIC DINNER DATE Can it get any simpler than this? The comfort zone of birthday ideas, the classic dinner date. You just can’t go wrong with this one. When he spends a romantic night with his partner at his favorite fancy restaurant, he’ll surely end his night with a happy heart! Wear the dress your partner loves the most and take him out to dinner for a night he’ll never forget! GO TO THE MOVIES If your man’s a big movie geek, take him to the movie theatre on his birthday! Make sure you go out to eat right before so you can get some sweets to snack on during the movie. Nothing beats a good old movie! STAY AT HOME FOR A COZY NIGHT IN If your man’s too lazy to go out on his birthday, here’s how you can still make his day a blast! Plan a stay-at-home program for the two of you. You can spend the night doing all sorts of fun stuff like cooking together and baking his birthday cake. He’ll definitely think it’s the cutest gesture ever!
PICNIC This is the sweetest, most thoughtful birthday celebration idea ever! Pack all of your man’s favorite food items and pick an outdoor spot with picturesque natural beauty to have your picnic. Here’s how to make this even more romantic, start your picnic right before sunset and make it last until late at night when you can stargaze together. Can it get more magical than this? PLAN A WEEKEND AWAY Want to pamper your man? Book tickets for a fun getaway to escape the stress of your everyday lives. We guarantee you he’s going to appreciate it! Not only would you be giving him the best birthday celebration and a new exciting adventure, but you’ll also be taking his mind off reality for a bit. If you’re in the mood for an adventure, pack your bags and get ready for the birthday trip!
Have a love-filled celebration! October 2021 • IDENTITY 11
identity BEAUTY
TOP MINDBLOWING
Perfumes for Men! by Aya Aboshady There’s absolutely no doubt that the MOST important thing about a man, is the way he smells. Almost all women agree on that. Every now and then you hear a woman telling her friend “The perfume he was wearing is just DREAMY.” It’s not just women; men too usually regard their scent as a top priority, which is why some of them LITERALLY shower and douse themselves in perfume. For this reason, we brought you the 9 most amazing, trendy and timeless fragrances for men!
JEAN PAUL ‘LE MALE IN THE NAVY’ How outstanding is the packing, ladies? JEAN PAUL’S ‘Le Male in the Navy’ is very iconic, seductive and extremely stylish. This sexy bottle has a fresh beautiful smell resulting from the mixture of icy peppermint, vanilla and ambergris with salty oceanic notes. Definitely not to be missed!
COACH ‘PLATINUM’ This strong silver packaging also contains a very strong and fresh smell! ‘Platinum’ from COACH is a mixture of classy and passionate scents! From the oriental sage and sandalwood to the fruity pineapple and vanilla leather, this fragrance is VERY unique!
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TOM FORD ‘OMBRÉ LEATHER’
VERSACE ‘DYLAN BLUE’
Very beautiful and classy black leather packaging, right? The TOM FORD ‘Ombré Leather’ has a very dreamy smell that sends off the desert vibes. Feels like a fresh cold breeze accompanied with a very dusty feeling in the air, the good way of course.
Did you get the aromatic vibes we just got? ‘With its fresh aquatic composition including the beautiful grapefruit and wooden fig leaves smell, Dylan Blue from VERSACE is just amazing. Its stunning Mediterranean dark blue bottle with the golden Medusa Seal got us SOLD!
DIOR ‘SAUVAGE’ EAU DE TOILETTE
GUESS ‘SEDUCTIVE’ The outstanding mixture of sandalwood, musk, amber and patchouli with the vanilla orchid and violet leaves in this very classic packaging of GUESS ‘Seductive’ gives any man just the right amount of charisma and charm to steal hearts!
This DIOR fragrance is just so INTENSE! ‘Sauvage’ in its beautiful light navy bottle, inspired by the blue skies and landscapes, is very fresh, woody and extremely juicy. THIS is a mixture anyone would want to try, right?
GIORGIO ARMANI ‘CODE’ PROFUMO MONTBLANC ‘INDIVIDUEL’ This fragrance honestly feels like a passion fruit basket inside a very soft and beautiful silver bottle! ‘Individuel’ from MONTBLANC with its rosemary, berries, cinnamon and pineapple ingredients, is just incredibly nose catching in so many good ways!
The oriental spicy smell of this fragrance is simply stunning! With its amazing composition of green mandarin, apples, orange blossoms, lavender and nutmeg mixed with the leather base, ‘Code’ by GIORGIO ARMANI makes a man SO hard to forget! Don’t you think?
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LET’S MAKE SOMETHING VERY CLEAR... HIS SKIN by Amira ElSayed
How to choose the right moisturizer for your loved one? You walk into a seemingly endless aisle with words like CREAM! LOTION! HYDRATION! ANTI-AGING! ENERGIZING! shouting at you from bottle after bottle and a certain paralysis sets in. Skincare is personal. It can be tailored to his skin’s specific needs. But that can take a lot of legwork, trial and error and, sometimes, a lot of money before you find him something that actually works.
PAULA’S CHOICE CALM REDNESS RELIEF MOISTURIZER Sensitive skin is an issue for most guys, even if you don’t think they have it. Redness, dryness, uneven texture and breakouts can all be signs of sensitivity. Barring a visit to a dermatologist, the best way to combat these issues is to change the products you’re buying to those tailored specifically for sensitive skin. They are formulated to keep irritation to a minimum. This moisturizer is a gamechanger for anyone with redness.
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YOUTH TO THE PEOPLE AGE PREVENTION CREAM Natural ingredients are the biggest trend in skincare right now and with good reason. Just like a healthy diet, his skin benefits from natural vitamins and antioxidants found in things like essential oils, plants, vegetables and fruits. Think of this as a juice cleanse for his face. Youth to the People uses the same philosophy to deliver high-potency, coldpressed benefits to the outside of his body.
REVIVE SENSITIF RENEWAL CREAM This is the gold standard of moisturizer. He should put this on when his skin feels ravaged and needs some serious repair. It will feel like cells are knitting themselves back together and will give him a protective layer.
CLINIQUE FOR MEN
ROYAL FERN PHYTOACTIVE ANTI-AGING CREAM You can definitely tell when a skincare product has higher quality ingredients. The texture is better, there are typically fewer chemicals and additives, and the results are faster. Royal Fern is no exception. The active ingredients are evident and the results are almost instantaneous. With a few weeks of regular application, his skin will look completely different.
Multi-benefit lotion instantly improves skin and softens beard. Applies easily over facial hair, from one-day stubble to a light beard, to soothe the skin beneath. Over time, strengthens skin and conditions beard for easier grooming. The 2 in 1 Skin Hydrator & Beard Conditioner does exactly what its name suggests, and is oilfree to avoid breakouts.
NIVEA MEN ENERGY REVITALIZING LOTION The quality of this is superb for a drugstore brand. It goes on light and gets absorbed all throughout the day. When you’re looking for a good allaround reasonably priced moisturizer, it’s important that it goes on smooth. Too often products have a lot of additives that can sit on his skin and impede absorption, which means they don’t work as long or as well as they should. This great multi-purpose lotion is the exception.
KIEHL’S FACIAL FUEL Vitaminenriched and energizing, nonoily moisturizer wakens and uplifts dull, tired-looking skin. Dynamic “facial recovery accelerator” helps skin resist the effects of environmental stress (we know it’s hard to resist) for a healthy appearance. The formula, with Vitamin C and E, Chestnut Extract and Soy, helps waken tiredlooking skin and improve skin’s look and texture. With use, his skin will feel refuelled, re-energized and revitalized.
AVEDA MEN PUREFORMANCE Moisturising formula preps skin for a close, comfortable shave. Contains exclusive phyto-active blend with naturally derived ingredients specifically created to treat men’s skin conditions with soothing, anti-oxidant power. Helps protect against razor burn as well as having a rich and refreshing aroma that combines organic lavender, Vetiver and lemon.
DR JACKSON’S Dr Jackson’s signature cream visibly helps nourish and repair dry or sun damaged skin by tightening the skin. This skin cream has been formulated using natural extracts of Kigelia, Baobab, Shea butter and Marula Oil. Compounds identified within these natural extracts have been shown to stop melanin production, allowing for a more even skin tone. Especially effective on sun damaged skin, sun spots, liver spots, Dr Jackson’s has an antiinflammatory effect, reducing redness and blemishes.
NEAL’S YARD REMEDIES MEN This energising, gently foaming men’s face wash offers a deep cleanse for all skin types. An infusion of Fairtrade antioxidant-rich rooibos and organic calendula washes away everyday impurities while keeping his skin clean and refreshed. October 2021 • IDENTITY 15
identity STYLE
The Most Stylish
MEN OF ALL TIME by Amina Moustapha There is a subtle yet crucial difference between fashion and style. Fashion is what’s trending right now, but style is classic. We can all agree that when it comes to style some men around the world have a knack for simply getting it right! So sit back, relax and take a few notes.
YVES SAINT LAUREN “Fashion fades, style is eternal” Yves Saint Laurent once said, and he was the living proof of his own saying. He was arguably the most famous and celebrated midcentury fashion designer in the world. When it came to his wardrobe; he was sharp, elegant and unforgettable.
SEAN CONNERY You can’t think of style without having James Bond crossing your mind, and who is the man who launched this legendary role and set the tone for the whole franchise? It’s Mr. Connery! Even at ease, he still looks suave and stylish.
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DAVID BECKHAM David Beckham’s status as one of the world’s most stylish athletes can never be questioned. From hip hop to hipster to haute couture, Beckham shows that he can pull off pretty much whatever sartorial choices that come his way.
RYAN GOSLING Ladies may love Ryan Gosling for his good looks, but gents admire him for his impressive fashion sense. As comfortable in a suit as in a pair of jeans and t-shirt, Gosling’s unique style is adaptable to any occasion. Whether walking the streets or the red carpet, the A-list actor always looks on point. GEORGE CLOONEY Clooney is a style icon. Yes, he has classic Hollywood good looks, talent and all that, but he has a personal style that is very much his own. It is classic, but not stuffy. It is simple, but not boring. And it is a way of dressing we wish many men would embrace!
RAMI MALEK Malek isn’t just one to watch on the big screen. His red carpet game is just as strong, and he also masters the smart casual looks. Much like the style of Freddie Mercury, who he starred as in Bohemian Rhapsody in 2018, Rami Malek never looks dull.
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STYLE COMPASS by Nahed Kazziha Did you ever receive an invitation that listed the dress code as “Festive”? Or maybe “Business Casual”? I have received many of those invitations throughout the years, mostly as part of professional functions. For the most part, dress codes remain a mystery for many. Add to that self-consciousness and malaise and you have a recipe for disaster. Fear not, this is a sure fire guide to help you navigate the tricky world of dressing for the occasion.
Casual
Apple
What it means: Be comfortable, but not sloppy! What to avoid: Stained, unintentionally or overly ripped garments What you need: An iron or steamer to keep you looking tidy
Isaia
Persol
Ralph Lauren Purple Label
Quoddy
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Frame
Business Casual What it means: You can discard your tie What to avoid: Shoes that are too casual or light denim washes What you need: Chinos or dark denim and tucked in shirt
Canali
Anderson’s
Turnbull & Asser
IWC Shaffhausen
McCaffrey Boglioli A.P.C.
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Business Formal What it means: A tie is a must What to avoid: Loafers and quirky shirts What you need: Dark coloured suitcharcoal grey wins every time Saint Laurent
Mulberry
Ermenegildo Zegna
Hugo Boss
Tom Ford John Lobb
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Hugo Boss
Black Tie What it means: Bowtie, cufflinks and some satin What to avoid: Business formal or cocktail attire What you need: Patent finish shoes, a vest or cummerbund
Lanvin
Dolce & Gabbana
Tom Ford
Tom Ford
Dunhill Tom Ford Kingsman
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OUR FAVOURITE LOOKS FROM THE
Met Gala 2021
by Aya Aboshady As usual, this year’s Met Gala didn’t disappoint. And we honestly expect nothing less from one of fashion’s biggest and starriest fundraiser events, where a huge number of international celebrities show off lavish designer outfits in New York. The 2021 event was themed “American Independence”, with some obviously living up to it and others not so much. Anyway, we’re bringing you some of our favorite men and couple looks from this year!
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CIRCULAR ECONOMY PROJECT
Project to Develop Thai Textile Products for the Global Market Under the Concept of Circular Economy
The Department of International Trade Promotion has adapted the Thai government’s economic model for sustainable development, or BCG Economy (Bio-CircularGreen Economy), to combine with biodiversity and culture, which are both strengths and distinct identities of Thailand, to initiate a project to develop Thai fabric products for the world market under the concept of circular economy. The aim is to promote and support the distribution of income, reducing inequality, strengthening the sense of community, and giving importance to the environment and sustainable development. According to this economic concept, the circular resource management in the system (Re-material) converts used items back to raw materials for making new products (Make-Use-Return) and reduces the need for depleting the world’s precious resources. It plays an important role in driving fashion production and consumption trends towards sustaining a beautiful world.
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Textile fashion products apparel and lifestyle fashion that appear in this collection come from Thai entrepreneurs who have participated full force in the concepts underlying these development activities-including raw materials, production processes and design—until resulting in this latest collection of outstanding products that meet the requirements of a wide range of applications, with every brand displaying innovation and uniqueness. Ready to meet the modern lifestyle of living in an environmentally friendly way, every production is able to contribute to a world of sustainable fashion and reduce wasteful use of resources. This collection is perfect for those who are seeking products made from sustainable materials and utilizing sustainable processes, waste production, local production, crafts and community.
Contact us: Department of International Trade Promotion, Email: fashion.ditp@gmail.com Tel. +66 (0) 2 507 8322, 8371, 8385, 8390, Fax.+ 66 (0) 2 547 4283 or Office of Commercial Affairs, Royal Thai Embassy in Cairo Tel. (202) 37620419, Email : ditpcairo@gmail.com October 2021 • IDENTITY 25
THE ARCHITECTURE OF JOY:
EGYPTIAN ARCHITECT
MUHAMMAD OBAID Written by Aya Aboshady
Photographer: KHALED FADDA Stylist: SARA BAHAA
The world of architecture keeps gracing us with the rise of some amazing Arab and Egyptian talents every once in a while. One of those is none other than Engineer and Architect Muhammad Obaid who is always so keen on bringing joy and peace to his clients through his outstanding vision. We had the opportunity to talk to him about a lot of that - as well as his recent awards, future projects, and so much more!
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Suit: Marsom, Shoes: Brava October 2021 • IDENTITY 27
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You’ve won the “Egypt State Award” from the Supreme Council of Culture in 2018 - tell us the story behind your winning project! To understand the project more, I have to first describe the natural surroundings of Al Barari community, which is an area covered with heavy plantings and waterways in Dubai’s desert. The flying platforms project was proposed as an enhancement for an existing structure to increase community involvement and act as a cultural meeting point in a community that has around 200 nationalities, so people can gather and exchange their cultural activities. With the diversity of taste and lifestyle, my design approach was to prioritize the site’s natural environment. The project involved pedestrian paths within the trees, open galleries, and exhibition spaces that could be used for different cultural events in addition to food and beverage covered zones. Currently, the project is considered one of Dubai’s iconic landmarks which attract visitors even from outside Al Barari’s community. In 2020, you won the “Cool Abu Dhabi International Competition”; tell us more about the competition and your winning proposal! The aim of the competition, in a simplified way, is to provide thermal comfort in outdoor urban spaces and try to beat UAE’s hot climate and give people the opportunity to still enjoy the outdoor spaces. One thousand five hundred and seventy participants from 67 countries participated in this competition and the jury only chose 10 winning proposals. My proposal, Circadian Clouds, was one of them. What does “Circadian Clouds” actually mean and how did you conceive the idea for this design? The common traditional way of using canopies, pergolas, or any other shading structure to provide outdoor thermal comfort, always blocks the sky and turns the outdoor into a semi-indoor space. The only way to enjoy the outdoors in hot regions is to turn them into indoor spaces unless the sky is cloudy; this is when you really find people enjoying the outdoor area. The idea was to provide an artificial cloud that is very high and has minimum sky blockage so people will feel its presence but will not see it unless they look towards the sun. Since the sun is moving, we needed this cloud to also move with the sun to always keep the targeted area
in the shade. And that’s how we found the answer, again in nature with the Circadian rhythm. The Circadian rhythm is a biological process that simply responds to the Earth rotation around its axis causing the day and night. A very good example of the Circadian rhythm is how the sunflower uses its Circadian clock to always face the sun. So, we wanted a cloud that follows the Circadian rhythm - that’s why it’s called the Circadian Clouds. How do you feel about winning these two important awards? I feel happy for two reasons; the first is that I first got recognized in my homeland as it really motivated me towards the international win of the second competition. And the second is that I could give my team a living example of how to break the boundaries of the impossible - and it’s achievable. These two awards are milestones in a long journey of continuous development; they made me feel more confident that my firm and I are on the right path. Ever since my firm (EMKAAN) was founded, we have always allocated time and resources for research and innovation. It definitely takes time, resources and a lot of patience but creating architectural and urban spaces that bring joy and happiness to people is totally worth it! You are an architect who studied engineering, how do you weave science and art together in the realm of building spaces and cities? The best trait in weavers is patience. Being patient in educating my clients about the importance of taking care of meticulous details in a project and that the building should speak to the five senses, being patient with my team of architects and engineers and educating them to speak about solutions instead of problems, and being patient trying to observe nature and learn from it. When I start a new project, I only try to find a link between the people, the unique qualities of the site and the universe. Only when I find this link do I consider myself successful in the project. Natural science and art are already intertwined - it’s just like two faces of one coin, a flower has a beautiful fragrance, feel and color [art] and it still has very functional small shafts moving liquids from the soil to its petals with leaves around [engineering]. All of that can still be represented through a beautiful mathematical equation in phyllotaxy [science]. I think the answer in brief should be patience and letting myself go with that beautiful flow. October 2021 • IDENTITY 29
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How did being based in Dubai impact you and your firm EMKAAN? Dubai is a cosmopolitan city; you can easily find yourself surrounded by people from 20 nationalities in less than 500 square meters. This diversity of multi-cultures brought with it a lot of knowledge and competition where, to keep competing, we need to always be one step ahead and be bold in expressing our ideas. How do you describe good architecture? Good architecture is what brings joy and happiness to people, it ignites the positive thoughts and work of minds; it should go beyond what we see to something that speaks to our five senses. It’s a long process of thinking, executing, and weaving art, engineering, and science to ensure that the living spaces are energized with positive energy. Do you really believe that there is positive or negative energy in the spaces we live in? I always felt reserved to agree but after seeing my finished designs accommodating different clients from different cultures around the globe, I don’t anymore. This is something that’s very real and in many cultures, they consider it an essential element in designing their environment. Tell us the story behind EMKAAN! Ever since I can remember, I had questions whispering in the back of my head; the journey of seeking answers for these questions guided me during my life path. EMKAAN was founded in 2009 in Dubai to help me answer these questions. Our name, EMKAAN, is derived from the Arabic verb “makkanâ”, which translates to enable. We consider it our mission to enable ideas and to transform them into reality and our name, EMKAAN, always serves as a reminder to us that nothing is impossible. EMKAAN team includes architects, designers, and engineers from different nationalities which allow them all, including myself, to learn from each other and offer this international experience to our clients. What kind of questions were whispering in the back of your head? Questions like, can architecture work as an antidepressant? Or, could people be better mannered if surrounded by beautiful architecture? These questions are always driving us to improve in EMKAAN.
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EMKAAN offers Urban, Architecture, and Interior Design as well as Structural and MEP Engineering – can you talk about your future plans with EMKAAN and how being so multicultural benefits your clients? Since we got established in 2009, I’ve dedicated a good amount of time to educate myself and my team on the importance of looking at things from different perspectives, in addition to the day to day project where we offer full in house solutions for different projects; residential, urban or commercial. We’ve always had this small unit that is responsible for conducting researches in different fields of architecture, engineering, and science. Recently, we’ve opened a branch in Abu Dhabi and grew our research team. Consequently, we are trying to be very careful in selecting our clients. How do you see the architecture and interior fields in Egypt nowadays? Since 2014 and until today, I sense a strong will to develop Egypt in many areas, including architecture. Architects, designers and engineers hold a huge responsibility to offer their best and I believe they can still do better in terms of attention to detail, considering orientation, offering unique designs, respecting nature, and considering the human aspect to offer better-built environments. You said that you are very selective in choosing EMKAAN’s client; what type of clients do you work with? Our clients are those with unique taste and style, who can appreciate the beauty of nature and God’s creation, see value in details and understand that each design should have a unique story. Going through EMKAAN’s social media, we came across a beautiful video of a project called “The Intriguing”; could you please tell us more about it? “The Intriguing” is a design methodology where art, engineering, mathematics, science, nature, and psychology are weaved towards the architecture of joy and positiveness of space energy. My personal involvement in projects that follow this methodology is higher than other projects, which makes it kind of a limited edition. Do you deliver projects or designs in Egypt? Are you planning to open EMKAAN-Egypt soon? Yes, EMKAAN-EGYPT is located in waterway building, we’re currently in the process of establishing it. And people can contact me personally on m@emkaan.com.
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16 Arab Films In The 5th Edition of El Gouna Film Festival by Hadjar Sharkawi El Gouna Film Festival (GFF) is only less than 10 days away and we’re already very excited about all the movies and celebrities we are going to be seeing. That’s why we’re here to give you a little taste of what lies ahead! We’ve brought you the long awaited list of Arab films that will be showing at GFF’s 5th edition. And we are extremely thrilled to say there will be 16 of them! Are you ready for this? Well, you better be because we’re rolling and action!
CASABLANCA BEATS
Feature Narrative Competition/ Morocco Directed by: Nabil Ayouch Selected to compete for the Palme d’Or at the 2021 Cannes Film Festival, Casablanca Beats tells the story of how former rapper Anas takes a job at a cultural centre in a working-class neighborhood in Casablanca. Encouraged by their new teacher, his students try to free themselves from the weight of restrictive traditions, in order to live their passions and express themselves through hip-hop.
THE SEA AHEAD
Feature Narrative Competition/ Lebanon Directed by: Ely Dagher Chosen as the best project in development during the 3rd edition of CineGouna Platform, The Sea Ahead tells the story of a young woman who makes her way back to her parents’ house in the middle of the night, leaving a bad experience behind. Feeling cornered, her anxieties resurface, leading her to find solace in another part of the Beirut life she had forsaken.
COSTA BRAVA
Feature Narrative Competition/ Lebanon Directed by: Mounia Akl
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Costa Brava tells the story of the free-spirited Badri family, who have escaped the toxic pollution of Beirut by seeking refuge in the utopic mountain home they have built. But unexpectedly, a garbage landfill is built right outside their fence, bringing the trash and corruption of a whole country to their doorstep. As the trash rises, so do tensions between leaving or resisting—threatening their idyllic home and family unity. The film had its world premiere at the 2021 Venice Film Festival.
CAI-BER
Short Film Competition/ Egypt Directed by: Ahmed Abd El Salam After numerous failed attempts to escape the status quo of her generation’s depression, Nour, 29, secretly arranges to flee her homeland. Hours before her departure, she embarks on a journey of struggles with a patriarchal society and a fight within to keep her hidden secret.
THE BLUE INMATES
Feature Documentary Competition/ Lebanon Directed by: Zeina Daccache The film follows inmates from Roumieh Prison in Lebanon, who produce a play about fellow prisoners who suffer from mental illness and are thus filed under “mad and possessed” by the Penal Code and forgotten behind bars for life. The Blue Inmates won El Gouna Film Festival award at the 2020 Final Cut Workshop in Venice and participated in the 4th edition of the CineGouna Paltform.
FEATHERS
Feature Narrative Competition/ Egypt Directed by: Omar El Zohairy The 2021 Cannes Critics’ Week Grand Prix and FIPRESCI Award winner tells the story of Sami, an authoritative Egyptian father, who was turned into a chicken by a magician’s trick at his 6-year-old’s birthday party. The mysterious transformation sets his family off to a tragically funny adventure of self-discovery to survive without the patriarch.
CAPTAINS OF ZA’ATARI
Feature Documentary Competition/ Egypt Directed by: Ali El Arabi
AMIRA
Winner of three awards at the 2019 CineGouna Platform, this documentary tells the story of Mahmoud and Fawzi, who have been living in the Za’atari Refugee Camp in Jordan for five years. Despite their dire circumstances, they focus their energy on their first love — soccer. When Aspire Academy arrives at Za’atari to pick players for an international tournament, the two friends get the opportunity of their lifetime.
Feature Narrative Competition/ Egypt/ Jordan Directed by: Mohamed Diab Starring Saba Mubarak, Ali Suleiman, and Tara Abboud, the film follows Amira, a bubbly 17-yearold who has grown-up believing she was conceived with the smuggled sperm of her imprisoned father. Her sense of identity is shattered when another attempt to conceive a child with her father’s smuggled sperm reveals he is infertile. The film had its world premiere at the 2021 Venice Film Festival.
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NOUR SHAMS
Short Film Competition/ Saudi Arabia Directed by: Fazia Ambah
BACK HOME
Feature Documentary Competition/ Egypt Directed by: Sara Shazli
Shams, an Uber driver in Jeddah, Saudi Arabia, is a single mother with two obsessions: her only child, Makki, and her African desserts. Shams also struggles to convince Makki to follow the traditional path of marriage and to show some interest in her desserts. When Makki enters a hiphop competition, Shams comes face-to-face with the possibility of being separated from him, her vision of their future is turned upside down. Nour Shams participated in the Palm Springs International ShortFest 2021.
Sara’s father is nearly 80 years old and is full of life. When Sara’s plans turn upside down due to the global pandemic, she finds herself stuck in her childhood home with her parents after living abroad for ten years. As they spend months together in lockdown, Sara feels the need to capture the precious moments spent with her father on film. For the first time, Sara’s return to Egypt feels right.
NIGHT
Short Film Competition/ Jordan, Palestine Directed by: Ahmed Saleh Premiering at the Pardi di Domani competition at the 2021 Locarno Film Festival, Night is a story about how the dust of war keeps the eyes sleepless and how night can bring peace and sleep to all the people in the broken town. Only the eyes of a mother of a missing child stay anxious and awake, so the night has to trick her into sleeping to save her soul.
ARNOOS
Short Film Competition/ Jordan Directed by: Samer Battikhi During a normal day at a shopping square in Amman, Sami, a 15-year-old spoiled naive kid, and the street-smart hustler Mahmoud, a 15-year-old corn seller, are ready to execute their plan to steal an unexpected gift that will impress Sami’s girlfriend. But they are unaware of the unexpected twists and turns that are about to come their way.
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A DIKE
Short Film Competition/ Tunisia Directed by: Bilel Bali A young girl works in a bar. One evening, arriving late for her work, she cannot escape the growl of her boss, who threatens to fire her, nor the harassment of her homosexual colleague. When she gets home, she comes face to face with tragedy.
FULL MOON
Official Selection out of Competition/Egypt Directed by: Hadi El Bagoury Starring an ensemble cast including Khaled El Nabawy, Shereen Reda, Ghada Adel, Ahmed El Fishawy, Yasmin Raeis, Ahmed Malek, Ahmed Hatem, Asmaa Abulyazeid, May El Ghety and Khaled Anwar; the film takes place on a lunar night where the societal beliefs that kill love are unveiled through five different love stories.
TALLAHASSEE
Short Film Competition/ Lebanon Directed by: Darine Hotait
United
States,
On the day of her release from a psychiatric facility, Mira returns to her mother’s home in Brooklyn for her grandmother’s birthday, only to discover that her sister has told the family that she has been on a trip to Florida. Tallahassee is the portrayal of a young woman’s re-entry into the world, a meditation on the enormous task of life after grief. Framed in the context of diaspora, Tallahassee provides a glimpse into the struggles of mental illness, an issue often silenced and pathologized in Arab culture.
KHADIGA
Short Film Competition/ Egypt Directed by: Morad Mostafa Khadiga is a young mother living alone with her baby after her husband left to work in a remote city. On an ordinary day, she goes through the streets of Cairo to make a few visits where she feels uncomfortable with the surroundings. October 2021 • IDENTITY 37
HOW TO MOVE ON FROM MR. PERFECT THAT YOU NEVER REALLY LOVED by Hadjar Sharkawi
You meet a super decent guy who falls madly in love with you, but you don’t feel a thing for him. He treats you really well and does everything in his power to make you happy, yet you find yourself unable to reciprocate his feelings. You tell yourself that something has got to be missing. And you hold that thought because that something is usually too big of a deal to overlook. The love factor. So, what do you do? You choose to end it and you’re left with nothing but the memories of what used to be a perfect man to you. You start to wonder, have I done the right thing? Was he too good to let go? Or am I too cruel for shattering his heart into a million pieces? Guilt starts to creep in and you begin to feel like maybe you got it all wrong. But we’re here to tell you that you didn’t. You’re not the bad person in this story. Here are a bunch of tips to help you move on from this futile relationship. DON’T BE TOO HARSH ON YOURSELF Tip number one is the most important! Don’t go thinking you’re the reason this seemingly flawless love story could not last. Yes, he was a great guy, but he is someone else’s Mr. Perfect. You two wouldn’t have lasted together because you simply didn’t love him. Imagine this, you push yourself to move forward with this relationship and two years into your marriage you realize you can’t take it anymore. Would that have been a better scenario? We think not! So, you actually did the right thing after all. You didn’t break his heart or make him believe you’ll be his lifetime partner. Most importantly, you didn’t break your own heart by choosing to never let it experience the true meaning of love.
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BELIEVE IN FAITH Mastering this skill makes you feel like you have it all figured out! Not just with this too good to be true kind of guy, but with everything that life throws your way. If it doesn’t work out the way you want it to, there’s definitely a reason why! You and this man didn’t work out together so that you could eventually meet the love of your life somewhere down the line. It’s that simple! Don’t feel guilty for deciding to give yourself something no one can live without, love. Remember that love and faith come hand in hand. Believing in one leads to being certain of the other. So, believe in faith and you’ll end up finding love! DON’T GET TOO CAUGHT UP ON THE MEMORIES One of the hardest things about past relationships is dealing with the memories that will always be engraved in our minds. It’s not at all easy to ask someone to forget about all the good things someone used to do for them. But letting go of these memories will be a lot easier when you learn to love yourself. Only then will you be able to realize that you did this for your own self. You start to enjoy feeling those butterflies in your tummy that come with being with a partner you are deeply in love with. A partner with whom you’ll be able to make so many unforgettable memories that will always live on with the both of you! FOCUS ON YOURSELF You left the guy, you’re single, now what? You don’t spend a lifetime dwelling on it, but rather, you start to take care of yourself! You’ve got the time, the energy and the love all for yourself and let us tell you that is the absolute best time of your life!
Go out on a shopping spree! Retail therapy is sure to wipe any tears away. Go out to eat your favorite meal and start working out right after. There are so many ways you can focus on yourself, find your favorite one and give it a shot! WAIT FOR YOUR OWN MR. PERFECT We know you’re longing for the love of your life to come sweep you off your feet. But you have to be
certain, he’ll make his way to you at the end. The fact that he hasn’t gotten there yet doesn’t mean he’s never going to. And when he does, he’ll give you the whole world, and you’ll love every bit of it. So, next time you think to yourself, “How could I not love such a perfect guy”, know that he was never meant to be yours in the first place. And that the one your heart belongs to is just lurking around the corner! October 2021 • IDENTITY 39
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MISCONCEPTIONS ABOUT WHAT MAKES A MAN ‘MANLY’ by Salma Elfeqy When people try to define what a real man is, they sometimes have unrealistic or irrational views. But since we are living in the 21st century, I guess it is fair to say that some people’s views on masculinity are outdated and need to change sooner than later. These misconceptions place burdens on men that they can’t truly be themselves. They try to please the society and act as ‘manly’ as possible, when this is not even the real definition of manhood. Teach your kids, friends, and everyone around you that the following list is nothing but fictitious. 40 IDENTITY • October 2021
Why is it that people always assume that a real ‘man’ wouldn’t be interested in fashion, and if a guy is, then probably he is not straight. It doesn’t make you any less of a man if you like to take good care of yourself, follow fashion trends and want to look as good as you can. To the contrary, it makes you look sexy and attractive to women, because believe me not a single woman would like to date a guy who looks untidy. MEN SHOULDN’T BE EMOTIONAL It is very weird how women build this stereotype of how guys should be strong emotionally, otherwise they are cowards and then later on when their significant other is cold and doesn’t like sharing his emotions, he is considered a cold person. To cut this eternal story short, men are human and humans have feelings, it is not something out of the ordinary. Encourage your sons to share their feelings whether of sadness or happiness, otherwise you are encouraging them to be as cold as ice. MEN SHOULDN’T CRY Crying is a natural process that humans go through when they are in pain whether physically or emotionally. Why would we deprive men, a species of humans, of this right? They have the right to cry freely when they just got out of a relationship or lost someone dear to them, or even when they just had a terrible day. Be lenient because at the end of the day we are all human beings who need to cry when things go south. MEN SHOULDN’T DO ANY HOUSE CHORES Men are raised in a way where their mommies make it seem like it’s socially degrading for him to do any of the house chores. But this specifically needs to change. Every mum should assign house chores to her kids equally, whether they are males or females. This develops a sense of responsibility and independence. MEN ARE VALUED WITH WHAT THEY OWN AND EARN You’d think that it only used to be the case 20 years ago, but believe me some girls still think that way. A man is so much more than just his monthly paycheck or the kind of car he drives. We need to start thinking of the person without adding the materialistic stuff in the equation. If he is a great person but doesn’t own a cool car, then believe me he is better than a guy who owns tons of cars, and makes a 100 thousand every month.
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MEN SHOULDN’T BE INTERESTED IN FASHION
Fight the stigma because men are just human beings.
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MEN SHOULD TELL YOU WHAT TO AND WHAT NOT TO DO Unless you are still this little dependent kid, then no man should tell you what to do and what not to do. Of course any person can give you a piece of advice, but no one should oblige you to do something that you don’t feel like doing. Believe me, a man is much sexier when he debates with his wife and kids what life has to offer. He is much cooler when he’s a flexible kindhearted person who is not super strict that you fear him and hate his existence. A MAN SHOULD NEVER DEPEND ON ANYONE Of course every person, not only men, should be independent and responsible, but this doesn’t mean that if you once, twice or even 10 times depend on someone then you are not man enough. It is okay to depend on people that you trust whether it’s your mum, dad, siblings or even the girl that you love. Admitting that you need help is what’s going to help you get through life stronger, tougher and even more successful. A MAN SHOULD BE PERFECT Every human being has flaws and sometimes fatal ones, so why are humans super judgmental and expecting men to be perfect in every way possible. They are just as humanly as women; they have weaknesses and they have strengths as well. But forcing them to hide their weak points only makes it a bigger problem.
A man should not be stereotyped as someone who is filthy rich, super strong, perfect, careless, emotionless or has a sucky fashion taste. A man is compassionate, loving, caring; weak at times and strong at times. A man is so much more than what the society claims. October 2021 • IDENTITY 41
CRACKING THE CODE OF MEN’S FEELINGS by Marwa Rakha “Big boys don’t cry”, “Take it like a man”..... We all grew up, men and women, believing that men are a feelingless gender. Boys are sissies if they show fear, pain or heaven forbid the most-taboo expression of all: crying! Men grow up aligning themselves with those norms in order to fit in. They fear if they show a more vulnerable side, it will overshadow their other masculine traits.
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When it comes to relationships, feelings are the very thing that create closeness and connection, and achieve a deeper intimacy. When a man doesn’t share his feelings with his partner, this can have a dramatic impact on the relationship quality and lead to all sorts of confusion and conflict. We reached out to our Relationship Expert, Marwa Rakha, to help us crack the code of men’s feelings. 1. PUTTING NORMS AND SOCIETY BELIEFS ASIDE, IS IT TRUE THAT MEN AND WOMEN PROCESS EMOTIONS DIFFERENTLY? Emotions are emotions; take a baby, for example, when a baby is hungry, he/she cries. When a toddler is sad, he/she cries. When a child is scared, he/she cries. Also, when they are happy, excited, or surprised, they express their feelings. Just looking at children assures us that they were born with the ability to experience and express the same set of feelings. After birth, parents start dictating the differences between girls and boys; pink for girls and blue for boys, houses and dolls for girls, cars and Meccano for boys, long hair, dresses, earrings are for girls, short hair and checkered shirts are for boys, tears are for girls and boys should just bite their lips. This early conditioning teaches boys to deny their true feelings and desires; deny the desire to become a hairdresser, a chef, a tailor, a nurse, or a stay-at-home dad. They are also forced to deny emotional and physical pain. It gets worse when boys get denied the hugs, kisses, and loving physical contact that girls are allowed. Then they are forbidden to kiss, caress, or stay in the arms of their mothers – even as young as 6, 7, or 9. By the time that boy is a pre-teen, or a teen, he has already mastered denying his emotional and physical needs of love and intimacy. He puts on the “rough machine” mask every morning and faces the world. By the time he is in his twenties or thirties, he no longer needs to put on the mask – the mask becomes him, and he becomes the mask. The worst part is yet to come! Girls grow up absorbing all of the above; hence, as they are
growing up, they make fun of, shun, reject, and friend-zone any boy/guy who is expressive, communicative, gentle, loving, and has no issues with crying. As for processing emotions, male and female brains truly work differently but it is not a Mars or Venus type of thing; it is more of a wide spectrum of different shades of masculinity and femininity that are available for both men and women – we all have masculine and feminine sides. One’s position on the spectrum also changes over time; a woman can start off on the very feminine side, and over time and with experience, her masculine side takes over – thus leaving her in a different position on the spectrum. 2. HOW IMPORTANT IS SHARING EMOTIONS IN A RELATIONSHIP? CAN THE LACK OF IT DOOM A RELATIONSHIP? Ideally speaking, the answer to this question is: Yes, sharing emotions is crucial to the success of a relationship. Realistically speaking, some women are not ready to deal with a man who could eloquently and elaborately express his feeling. They find him boring, womanly, and, in a way, less masculine. Other women are starved for mutual communication of affection; they are deprived of deep meaningful conversations. These women suffer anxiety attacks, depression phases and sexual frustration. The men and women in both types of relations mentioned above, are unhappy. They are a misfit. The only way to avoid such miserable relationships is to choose the right partner from the beginning. Choose the partner you feel connected to the most. Choose the level of communication and expression that you are both comfortable with. Choose the person that brings out the best in you. 3. HOW TO HELP A MAN SHOW AND EXPRESS HIS EMOTIONS? If a man is ever to let his guard down, take off his “rough machine” mask, and express his emotions, he needs to feel secure and safe. This can never happen with a judgmental woman, in a relationship plagued with power struggles, or at a time when the man is not ready for reconnecting with his feminine side. October 2021 • IDENTITY 43
identity HEALTH
A GAME FOR TWO:
Sports for Both of You by Elhusseni Fekry Everything is better with your significant other. Even playing sports. Yes! You can actually plan to work out together and have the time of your lives! Most sports that get coverage in Egypt are team sports; let’s not forget that Egypt’s official number one sport is football. Yet there are plenty of other sports and workout routines that can be suitable for just the two of you. BENEFITS OF WORKING OUT WITH YOUR PARTNER A. CHANGE OF ROUTINE It can be a good change of routine. In a way, it’s a new activity other than visiting clubs, dining in restaurants, or chilling in cafés. Working out together can be this new adventure that would make your weekend all the more exceptional. And if it ended up being part of your routine, even better for your health. B. BONDING It helps you get closer to each other. You would be surprised that you will find new ways to bond with your significant other when you work out together. As you motivate, compete, and even challenge each other; you help to grow as individuals and as a couple. C. MOTIVATION It’s always said that in order to maintain a workout schedule, you should have a workout partner. Having your significant other as your partner can be a great motivation for a workout. In the noisy, fastpaced life we are living, you may find that you are looking forward to quality time with your partner. Your partner who happens to be an athlete can help you by giving you inside information about how to up your game and how to avoid injuries and the like. Also, if one of you is a bit shy, it can be a great confidence boost for them. Us against the world, don’t you think? There are many sports that you can practice with your partner and even more workout routines that can be both fun and beneficial at the same time.
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HERE ARE A FEW EXAMPLES: TENNIS It would be a shame not to start with tennis; it’s basically a sport for two, as if it’s tailored for this purpose. Tennis is one of the best sports that heightens metabolism and it’s a really good workout. There are even some cardio tennis drills that require less competition and allow you to just goof around. If you are not a big fan of the outdoors, you can resort to squash. Even playing some light ping pong can be a good alternative. And if you’re a summer person, you know that beach racket is something we all wait for after the winter chills thaw off! RUNNING/JOGGING Running is the most basic of sports. Nearly all sports require a degree of it. No matter how fit you are and accustomed to running, it can get pretty lonely. Especially if you run for half-marathons. The more you feel the passage of time, the more it will feel tiresome to go on. However, having your partner as your running buddy can make this daunting chore a lot more fun. You can keep each other company, and the workout can be more relaxing depending on the routes you choose. Also, there are beautiful streets in Cairo that are waiting for you to rediscover together. SWIMMING Most doctors recommend swimming as a solid alternative to running. If we say that you can only choose one sport in general, that would have to be swimming. It doesn’t require much fitness, as a matter of fact, it helps increase it. Swimming not only helps to relieve back pain, especially lower and middle back pain, but it also provides a zero-tension environment for limbs. It is one of the best sports that jumpstarts your metabolism with the least effort and time possible.
Doing laps around the pool with your significant other can be a nice workout for you to share, especially during the scorching summer months. GYM If you’re not a fan of the outdoors, you can still compete with each other in indoor exercises. A lot of gyms offer you a wide selection of programs that makes working out more fun. There are even certain workout routines that are tailored to couples. YOGA Yoga can either look very easy or very difficult to you. The best thing about yoga is you can practice it anywhere, whether indoors and outdoors. It doesn’t require a lot of movement and you can just remain in one position for a while. That will surely leave your muscles sore, but way more relaxed. Practicing yoga with your partner can make things have a sense of amiability, especially if you are both beginners; you will fall down...a lot! But it would be great fun, nonetheless. CYCLING If you have the time and the proper gear, cycling can be an underrated opportunity for some quality sport time. Make sure not to pick a crowded route. You can find bicycle-friendly streets and trails in Maadi and Zamalek. Don’t forget that you can rally about and finish your errands way faster than when riding your car, as cycling can be a faster mean of commuting in busy narrow streets. HIKING This maybe a less familiar option, but hiking can actually be one of the best sports for couples. City life can be dull; you may feel that it affects the
flow of your relationship and that you guys need to do something new. Hiking in Mount Sinai in Saint Catherine is indeed one of these new activities that are starting to gain popularity in Egypt. Don’t worry, if you feel that this long haul is a bit too challenging, you can ease up on lighter challenges in Wadi Degla Protectorate. You may not see it, but the beautiful and calm nature can spice up your relationship. Who would say no to a chance to lighten up away from the banging beats of the concrete jungle?
Now you can spend some quality time with each other and burn a few calories at the same time, a win-win, right?! October 2021 • IDENTITY 45
identity TRAVEL
TRAVEL GUIDE
Nepal by Joanna Neve
BEST TIME TO VISIT Nepal is a spiritual land of undeniable natural beauty, combining jungle safaris with historic temples, vibrant festivals and tranquil mountain villages. Add a visit to your 2021 bucket list as OctoberNovember is peak season with clear skies and lower temperatures - perfect for hiking and outdoor activities!
A TREKKER’S PARADISE Take inspiration from Sherif al-Abd, who became the second Egyptian ever to summit Everest this year and try one of Nepal’s vast walking routes suitable for a range of abilities. • For an absolute beginner head to Chitwan National Park, home to elephants, crocodiles, rhinos and tigers. It’s the perfect location to hire a local guide and do some laid back wildlife watching. Alternatively, skip the walking entirely and take a boat or jeep safari! • For a more experienced walker you could follow in the footsteps of some of the world’s greatest climbers and head to Everest base camp, which is actually classed as a moderate walking route. Or, if you feel brave enough, why not attempt to summit Everest? It only takes a few years of training.
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EXTREME SPORTS
KATHMANDU’S BEST TEMPLES
Nepal is home to many dare-devil sports, but even a complete novice can give one of these 3 a go:
The nation’s capital is the best spot to tour Buddhist and Hindu temples as there are just so many of them. Hours can easily fly by observing the sights and sounds of these stunning spiritual locations.
1. PARAGLIDING: Hop on a bus from Kathmandu to Pokhara to try this dangerous sport. you’ll find yourself windswept as you glide well above ground level. 2. WHITE WATER RAFTING: Hold on tight and try not to get thrown overboard if you give white water rafting a go. While Nepal is landlocked, its huge abundance of rivers makes it the perfect spot for water sports like this. 3. BUNGEE JUMPING: Flinging yourself off a ledge head first might be the perfect way to get away from the bustle and chaos of Nepal’s capital city. This activity can be done as a simple day trip with lots of companies offering direct buses.
• Swayambhunath Stupa, also known as ‘monkey temple’ hosts beautiful views across the city and is home to countless monkeys – hence the name! It’s a holy site often attended by Nepal’s tantric Buddhists, so there’s never a dull moment here. • Pashupatinath is the holiest Hindu site in Nepal, hosting large crowds of Sadhus (holy men). Located on the Bagmati River, it’s also one of the city’s most significant cremation grounds, which is why it’s definitely worth a visit. • Boudhanath Stupa is the holiest Tibetan Buddhist site outside of Tibet, and it has loads of surrounding souvenir shops, restaurants and coffee bars, with lovely views all round.
NEPAL’S BIGGEST FESTIVAL THIS MONTH: TIHAR (OCTOBER 25-29TH) This is Nepal’s second most important festival, also known as the festival of lights, lasting five days. It’s probably one of the best festivals to observe in Nepal all year, as the whole of Kathmandu valley is lit with oil lamps, candles, colourful lights and fireworks, despite a government ban on fire-crackers. On the first day a crow is worshiped (the messenger of yama who is the bringer of death). On the second day dogs are worshiped, seen to be agents of yama. On the third day cows are worshiped in the morning with prayers and food, and in the evening the goddess Laxmi is given prayers. The fourth day honours the draught animal and the final day is known as Brother’s Day, when sisters put tika (red dots) on their brothers’ foreheads, giving blessings also. NOT TO MISS: A TRADITIONAL NEPALESE MEAL For not a lot of money, you can eat like royalty in Nepal. Alongside a mass of Chinese and Indian delicacies, Nepal itself has a wealth of national dishes that are definitely worth a try. Here’s a twocourse meal not to miss: • Start off with a Masala Chai Tea. Perfectly brewed with herbs, spices and fresh milk, it’s a drink found across the whole of Nepal. • For the first course, there’s no better option than a traditional Momo which is very popular with locals and tourists alike. Stuffed with buffalo, chicken or vegetables, they’re basically a filled dumpling. • For the grand finale, try Daal Bhat Tarkari, a dish with 3 separate parts. The Daal is a spicy lentil soup, Bhat boiled grains and Tarkari a spicy vegetable curry, sometimes served alongside pumpkin shoots.
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ONE-POT RECIPES FOR MEN! by Soha Darwish Food Writer & Critic - Menu Consultant. Diploma in Food Journalism - London, UK I come from a home where food and cooking were never taken lightly, which definitely embedded the foodie in me. But like anything in life it really does take two to tango, and this is where my father’s role transpired. I believe that when men are interested in cooking, not necessarily on daily basis of course -they somehow elevate the culinary skills in the household. But I also note that most men are usually happy to cook only when; a) they are in a good mood b) the kitchen’s ambiance is inviting and when I say inviting, I mean clean and tidy - with all the prep work done by somebody -and when I say somebody, on most occasions it’s the wife! So, when I was asked to write my regular food topic in a men’s issue, the one-pot recipes theme just
popped in my mind. Desperately endeavouring to make it as tempting and encouraging as possible to get them into the kitchen. Addressing all situations, whether you are a family man who enjoys taking over the dinner service every blue moon, a bachelor who spends most of his salary on dining out or a college student away from his family, who ends up ordering junk food delivery at least five times a week, despite his best intentions. Here are two recipes tested and tried, in fact they have become home staples, when I’m running against time or not willing to cause havoc in my tidy kitchen. One is original and the other is a classic with a twist –both highly nutritious and just delicious. SPINACH & PRAWNS TORTELLINI: Serves 4 A heavenly match of fresh pasta, seafood and cream. An easy recipe to follow with few ingredients - delivering mesmerising flavours of sea, earth and lush dairy. It’s healthy comfort food at its best. What more could you ask for?
Shopping Basket: 500g peeled medium prawns – 400g frozen spinach – 1 small chopped onion – 1 pack of chilled spinach & ricotta tortellini pasta (approx. 400 g) – 3 tbsp olive oil - 2 crushed garlic cloves – ¼ tsp nutmeg – pinch of paprika - 250 ml whipping cream - salt & pepper.
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STEPS: 1. In a deep large pan, sauté the onion and garlic in olive oil, until translucent. 2. Add frozen spinach (or fresh spinach leaves), stir fry until it’s completely thawed. Season with salt, pepper, nutmeg and paprika. 3. Cover with water and simmer until almost cooked, then add cream and simmer again for about 2 mins. 4. Gently stir in the fresh tortellini together with the raw prawns - partially cover with lid and simmer for about 5mins - until pasta is cooked and prawns are rosy. Don’t overcook, these are delicate ingredients and only need a few minutes on the hob. 5. Serve immediately with generous sprinkles of grated Parmesan. Surely you will enjoy!
CHICKEN & MUSHROOM LEMON RISOTTO: Serves 4 Risottos are classic Italian rice dishes that are always welcomed in any setting with its sublime creaminess, though no cream is used. It is really frowned upon in Italy to add cream in risottos, why should you really?! In this recipe the egg yolk twist is optional, but it really brightens up the dish and boosts its mellowness and nourishment.
Shopping Basket: 400g Arborio or Carnaroli rice – 300g diced chicken fillets – 250g sliced chestnut mushrooms - 1 large chopped onion – 2 chopped stalks of celery – 3 tbsp olive oil – 1 chicken or vegetable stock cube – 2 egg yolks - 1 Adalia lemon – pinch of nutmeg – 200g grated Parmesan cheese - salt & pepper.
STEPS: 1. Boil about 800 ml of water in a kettle, then pour about 500ml in a jug stirring in the stock cube and keep it on your side. 2. In a large pan, sauté the onions and celery in olive oil until translucent, then add the chicken and mushrooms. Season with salt, pepper and nutmeg and stir fry for about 4 mins. 3. Add the risotto rice directly from the packet (without washing) and stir in gently, until all is combined. 4. On medium heat, pour some of the stock in the jug covering the risotto, stir until stock is absorbed, then repeat same process until rice is cooked. Starch will be slowly released turning the mixture creamy. It usually takes about 20 mins to cook, never leave it unattended. Keep stirring gently with your jug handy, if stock finishes then use remaining water in the kettle. 5. In a cup mix the egg yolks with the grated lemon zest and half of the Parmesan cheese. Stir them into the cooked risotto for about 1 min on low heat, then take it off the hob. 6. Sprinkle with some finely chopped parsley and the rest of the cheese, then serve immediately. Nothing really prepares you for this blissful symphony of flavours!
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INCREDIBLE WOMEN IN PR by Aya Aboshady This October marks one of our men’s issues, but since we are a women’s magazine that can never go too long without celebrating women everywhere - we’ve decided to celebrate three of the most incredible, remarkable, and hardworking women in the Public Relations field; Hala Abd El-Wadood, Sarah Youssef Hanna, and Noha Saad!
Hala Abd El-Wadood
DIRECTOR OF PUBLIC AFFAIRS, COMMUNICATION AND SUSTAINABILITY NORTH AFRICA, COCA-COLA ATLANTIC With a Bachelor of Arts (B.A) in Mass Communication, Specialization in Journalism, Public Relations, Advertising, and a minor in Psychology from the American University in Cairo (AUC), Hala Abd ElWadoud quickly and fearlessly made her way to the top as she currently holds the title of Director of Public Affairs, Communication and Sustainability North Africa Coca-Cola Atlantic. 50 IDENTITY • October 2021
Abd El-Wadood has over 15 years of experience in the field of Public Relations and held many titles before her current position at Coca-Cola including Head of Public Relations, Corporate Social Responsibility & Quality Management at Orange Egypt, and Deputy Managing Director in POD agency, United Media. She previously worked in the office of the Consultant to the Minister of International Cooperation as well as the office of Vice Provost at the American University of Cairo. Abd El-Wadood is a certified life coach and is also certified in Neuro-Linguistic Programming (NLP). Her social activities include being a member of several associations and committees, such as the World Communication Forum Association, the French Chamber, the Corporate Impact & Sustainability Committee as well as the Women in Business Committee in the American Chamber. She also served as the president of Rotary Club of
Kasr El-Nile. She also served as the Vise President of the Alumni Council. Since she’s already leading by example and working towards empowering women through everything she’s doing right now at Coca-Cola as well as her very inspiring career as an Egyptian woman, she was selected among Egypt’s Top 50 Women for 2019 and the Most Influential Women in the ICT sector in 2020. And recently, in 2021, she was recognized by the Minister of Social Solidarity at the Egyptian Women Forum for her outstanding career path and her role in inspiring women. Abd El-Wadood is the daughter of a diplomat and a mother of two boys and when she’s not working, she loves traveling, skiing, reading and listening to music. She believes success means changing people’s lives to the better or making someone happy.
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Sarah Youssef Hanna HEAD OF CORPORATE COMMUNICATIONS, PEPSICO EGYPT
Being the female icon of a multinational corporation in Egypt is definitely not an easy role to assume or maintain, however, Sarah Hanna, Head of Corporate Communications at PepsiCo Egypt has been doing just that since July 2017.
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With 18 years of experience in diverse business aspects including corporate communications, events planning, and corporate social responsibility; Hanna is currently the focal point of PepsiCo’s public relations and communications department. She’s responsible for managing all
corporate communication strategies in Egypt, instigating PR plans with the company’s marketing arm and brand teams for products across PepsiCo’s portfolio, as well as maintaining the company’s corporate reputation. Hanna graduated with a bachelor’s degree in Business Administration from the American University in Cairo (AUC), where she partook in many extracurricular activities that enriched her expertise. Sarah was a member of the Development Program at the 16th Cairo International Model United Nations (MUN) in 2004 as well as the Reception Committee of the 2nd International Conference of Global Economy (ICGE) in 2001. She also directed the AUC Student Union Talent and Talk Show in 2002 - 2003. Before joining PepsiCo, she was MasterCard’s Corporate Communications Manager for Egypt and North Africa in 2016, and her extended career experience includes multiple firms, such as TRACCS, Barclays Bank Egypt, Abu Dhabi Islamic Bank (ADIB) and Sandoz Egypt Pharma. In September 2021, Hanna was recognized by Minister of Social Solidarity, Nevine El-Kabbag, at the Egyptian Women Awards for her role in empowering women through PepsiCo’s different initiatives, such as the “She Feeds the World” program. “She Feeds the World” is a 3-year program funded by a US $3.7 million grant from the PepsiCo Foundation
as a partnership protocol with CARE Egypt; aiming to provide resources and good practices training to female farmers and their families to help them increase crop yields and income in Beheira, Giza, Minya and Beni Suef governorates. The program is expected to benefit 390,000 female small-scale producers and their families. Hanna is not only working towards inspiring and empowering women through advocating for gender equality in general, she’s also already doing that internally at PepsiCo on a daily basis. Hence, along with her team, Hanna launched an internal program namely “Pep Her” that aims at creating interventions for females enabling engagement and positive employee experience through tackling culture and engagement activities, development opportunities and supportive benefits and policies. In addition, the program increases PepsiCo’s female representation by tapping into larger female graduates’ pool across different universities to prepare them for the job market and increase the female representation in untapped functions/roles in the organization on the short & medium term. All the beforementioned is why she’s recognized as the company’s female icon! Hanna is also a mother of two, a 4-year-old boy and a 2-year-old girl. And her hobbies are travelling, writing, and she also has a passion for fashion.
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Noha Saad
VODAFONE EGYPT’S EXTERNAL COMMUNICATIONS SENIOR MANAGER
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diversified roles; ranging from crisis management, public and media relations management to representing Vodafone Egypt’s leading management globally. For instance, attending Mohamed Salah’s ambassadorship press conference in England, managing other global visits that included sharing Vodafone success stories in terms of women empowerment and diversity in the presence of international business leaders and government officials. In addition to attending high-level meetings with government representatives to discuss the implementation of innovative services related to applying digital transformation and financial inclusion, which comes in alignment with the government’s 2030 vision. Women empowerment is indeed a very crucial part of Saad’s plan to innovate and constantly develop Vodafone Egypt as a whole, especially in the field of PR and communications.
The secret behind the success of Vodafone Egypt’s External Communications department is none other than their very own Senior Manager and boss woman, Noha Saad. Throughout her career path, Saad has always been interested in the media and the art of communication; this led her to working in different fields that had to do with representing an iconic global brand like Vodafone in terms of its messaging, citizenship role, marketing, and PR communication plan. With 20 years of experience in corporate communications, corporate responsibility, marketing, communications and public relations - PR has always been at the core of Saad’s diverse experience which later shaped her to become Vodafone Egypt’s External Communications Senior Manager. Saad graduated from faculty of Commerce. Prior to Vodafone, she spent 7 years at promoseven PR handeling major accounts and brands like CocaCola, General Motors, Gillette, Boeing…etc. “The practice of Public Relations in the telecom sector is very crucial when it comes to making a positive change in companies’ external communication with stakeholders,” said Saad. Saad’s scope of work often encompasses much
She believes women are currently taking over the digital world with exceptional social skills that are dominating the PR and communication scene, positioning themselves as top public relations leaders, as the digital revolution has opened a plethora of opportunities for men and women alike. “Digital hubs and influencers have prevailed and become an essential part of our PR tactical plans and inevitable media arms in all PR campaigns. Traditional PR is effective, but by taking on digital PR, it is more likely that we succeed in reaching the desired goal. The millennial age requires digital PR efforts to be present for any type of business venture, as digital PR also improves the SEO value through pushing content on various online platforms,” said Saad about why it’s crucial for Vodafone to embrace new options, including influencer and digital hubs to keep up with today’s fast-paced world. Last but not least, Saad encourages young calibers who are interested to enter the PR space to always be open to challenges rather than cowering away from them. In fact they should leverage on these challenges to develop their communication and social skills, as they are the two main pillars to lean on in their steady ascent up the ladder of success.
She’s the proud mother of a handsome young man who’s studying at New Gzia University, and when she’s not working Saad loves cooking and travelling in addition to being a passionate football fan. October 2021 • IDENTITY 55
identity OUT&ABOUT
TKH COVENTRY IS ALL SET FOR THE NEW ACADEMIC YEAR!
As sad as it is, summer vacation is over, and we all know what that means. It’s that time of the year again! the start of the Academic Year! But at TKH, we’ll make sure to get you ready with all what you need to transition smoothly. The start of the new academic year has already been a great success! It started with 1900 students and faculty members. The classes have already been taking place since the 26th of September in 5 different schools: Engineering, Computing, Psychology, Design and Media- Business. TKH campus currently consists of 4 main buildings, alongside the Engineering Labs Building, and a sports area that consists of Paddle Tennis Courts, Multipurpose Court, Running track and a full-size
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football field. So, if you’re into any of these sports, you’re super lucky! This year TKH is welcoming back all students on campus after adopting the blended learning approach last year due to the Covid-19 pandemic. Of course TKH-Coventry can’t forget about the safety of its own students and staff members! This is why All Covid-19 safety measures were taken. TKHCoventry community already received two doses of the vaccination on campus. Thus, you’ll be able to go to your classes feeling safe and protected! We’re sure you will enjoy your journey at TKHCoventry.
CELEBRATING SIX YEARS OF THE NILE RITZ-CARLTON, CAIRO This October, The Nile Ritz-Carlton, Cairo celebrates its sixth anniversary. Over the past six years, The Nile Ritz-Carlton, Cairo has delivered the legendary Ritz-Carlton experience to guests in Egypt and continued to redefine the standard of luxury. Known for its refined quality and impeccable service, The Nile Ritz-Carlton has created fairytale wedding memories through distinctive and personalized service. The luxury hotel is a preferred destination for tailored wedding experiences, exceptional conferences as well as memorable events delivered by the Ladies and Gentlemen of The Ritz-Carlton. The hotel has a legacy that dates back to the late 50s, when it was a prime location for the world’s elite. The hotel’s restaurants and bars are amongst the best in the city, including the Italian Vivo and Bab El-Sharq restaurants, who emerged as one of the most popular restaurants of its kind in Cairo.
The Nile Ritz-Carlton, Cairo has achieved a number of accomplishments that add on its hall of fame of unparalleled experiences for guests, representing the true essence of Egyptian culture and hospitality. It has consistently created unforgettable experiences for guests to fulfill their expectations and crowned its presence by a Certificate of Excellence on Trip Advisor 2021. In celebration of its sixth anniversary, the hotel is offering guests an exclusive six days staycation package including breakfast, at the same value as a five-night stay, Guests can indulge in a Culinary experience were they can gather with six of their family and friends over an exclusive lunch or dinner and have the sixth guest bill on the house. For a relaxing experience; guests can book five treatments throughout the month of October and enjoy a sixth treatment of their choice on the hotel’s compliments. The Anniversary package is available till the end of October.
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HONORING TRENDING MARKETING COMPANY TMC & CEO CHRESTINE MOURAD AT HAMSA INTERNATIONAL FESTIVAL Chrestine Mourad CEO & Founder of Trending Marketing Company TMC with Arfa Abdel Rasool , Anoshka , Nevine Ragab sister of ghada raghab , Ahmed Shaker, Ahmed Bedair , Rania Farid Shawky & Hend Akef. This was in Hamsa International Festival that took place at “ Le Passage Cairo Hotel & Casino ”
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INTERNATIONAL WEEK OF ENGAGEMENT AT HILTON CAIRO ZAMALEK On the occasion of the International Week of Engagement, Hilton Cairo Zamalek Residences organized an oriental event for Excellences Ambassadors, top-performing accounts, and the media sector to honor them for their usual support to Hilton Cairo Zamalek, in cooperation with “The Community Center of Akhmim” in which they were chosen as they support a girl or woman from the rural side of the Nile Valley who is doing her best for a better life to herself and her family. We thought about this event and the idea to support this community, also it is one of our missions to support Women as diversity, people in need and the environment. The event was at The Terrace on the pool deck overlooking the Nile, while the attendees were impressed by the premium location of the hotel and the high quality of the service and food as well as the oriental atmosphere, which was full of joy and happiness.
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LE MERIDIEN CAIRO AIRPORT CELEBRATES AU SOLEIL: A SUMMER SOIRÉE PROGRAMME THAT BRINGS THE PLAYFUL GLAMOUR OF EUROPEAN SUMMERS TO LIFE On September 18th Le Meridien Cairo Airport celebrated the allure of the Côte d’Azur with a poolside get-together celebration where guests were invited to sip, sway and savour endless summer through all senses. Embodying the idea that the sun never sets on the jet set, guests were invited to enjoy warm weather and linger a little longer, with Au Soleil menu which features petit plates offerings, Mediterranean inspired mini baguettes, Le Scoop Gelato, rosé spritzers and aperitifs, part of the brand’s signature Sparkling Programme
GARNIER TO EMPOWER 250 MILLION PEOPLE TO LIVE GREENER THE GLOBAL BEAUTY BRAND LAUNCHES EDUCATIONAL CAMPAIGN SET TO HELP ALL OF US TAKE ONE GREEN STEP • A global survey revealed that although 81% of people want to be more sustainable, less than 6% have taken day-to-day action to protect the planet*. • A new series, produced by National Geographic CreativeWorks and featuring National Geographic Explorers, aims to share expert knowledge & real-world advice on key sustainability topics, related to the beauty industry. • The series will premiere at Expo 2020 Dubai and will roll out worldwide 1st October 2021; Garnier reveals its next Green Beauty milestone as the brand launches an educational campaign dedicated to sustainable consumption. With content produced by National Geographic CreativeWorks, Garnier will give consumers access to expert knowledge and real-world advice. This is a first step in a new commitment, from Garnier, which aims to encourage and empower 250 million people to live greener on the planet, by 2025.
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Housing and Development Bank hands over a Mercedes A180 to the first winner of the draw on savings accounts Housing and Development Bank has held a ceremony to hand over a Mercedes A180 for the first winner of the draw on savings accounts, in light of the bank’s constant endeavor to provide an outstanding banking experience to its customers. The bank launched a campaign under the title “Open a savings account and you have a chance to win a Mercedes A 180”, where the bank gives the opportunity to five winners to win a Mercedes A180, through a monthly draw on savings accounts.
Hyatt Regency Officially Opens
Cairo
West
Hyatt Regency Cairo West marks the return of the Hyatt brand to Egypt. The 250-room hotel is conveniently located within the well-established Pyramid Heights Business Park. Its closeness to business hubs, mega malls, and some of Egypt’s top tourist attractions, only 20 minutes away from the Pyramids of Giza and 10 minutes from the Grand Egyptian Museum makes it a premier destination for meetings, events, and travellers.
This campaign comes as a part of the bank’s strategy in launching new campaigns and programs aimed to encourage its customers to adopt the habit of saving and rewarding them for their loyalty and trust. Through this campaign, the bank seeks to encourage existing customers to refill their account balances to have more chances to increase their profit and encouraging new customers to open savings accounts at any of the various branches of the bank, in addition to benefiting from the competitive return. Walid Matar, Assistant Managing Director of Retail Banking and Branches at Housing and Development Bank, celebrated the handing over of the first winners of the “Mercedes A180” as part of the promotional campaign launched by the bank for savings accounts since July 2021.
Misr Italia Properties Signs EGP 750 Million Sale & Lease back Agreement with EFG Hermes Corp-Solutions Misr Italia Properties, the leading real estate development firm announced today that it signed a sale & lease back agreement with EFG Hermes Corp-Solutions, among the leading leasing and factoring companies in Egypt for refinancing its state of the art property-Garden 8 Mall, amounting to EGP 750 million.
Nişantaşı Taste of Istanbul
Autostrad In Egypt The hit Jordanian indie band Autostrad touchdown in Cairo! After an extended lockdown they’re back and ready to deliver a lighting tour for their eager Egyptian fanbase. Bringing their unique combination of Rock, Reggae, Funk and Latin infused with a distinct Jordanian influence. For the first time, they’ll perform key tracks from their latest unreleased album with (name of track) being the only track to be released so far, with it receiving a spectacle of a music video.
Nişantaşı offers atmospheric dining in a relaxing setting that attracts people from far and wide. The experience is unlike any other, Nişantaşı offers so much to discover and delight in. located at two prime locations, at Citystars Mall in Nasr city or experience a great outdoor seating with a special view of the dancing fountain at Cairo Festival City Mall. Nişantaşı is named after an exclusive quarter on Istanbul’s European side. The restaurant always aspires to make their ambiance enjoyable for their guests through hosting different events and activities like Tuzda (fire) Show with Turkish music in the background enticing traditional dishes and the welcoming home-baked bread with the guest’s name. October 2021 • IDENTITY 61
Bassam Jaafar General Manager for Sheraton Sharm Hotel, Resort, Villas & Spa Marriott International, Inc., the world’s largest hospitality company has recently announced the appointment of Bassam Jaafar to the position of General Manager at Sheraton Sharm Hotel, Resort, Villas & Spa. Bassam has over 20 years of remarkable experience in the hospitality industry, took his first role between Saudi Arabia, Lebanon, and Australia, where he worked in various roles within operations, then moved to the United Arab of Emirates where he has worked for 8 years at Le Meridien and Le Royal Meridien Abu Dhabi.
Facebook Launches “Boost With Facebook bil mobile - Diaspora Edition” in partnership with Startups Without Borders Facebook hosted ‘Boost With Facebook bil mobile - Diaspora Edition,’ in partnership with Startups Without Borders. The event aims to support the Arab Diaspora in the UK through the Boost with Facebook program, which equips entrepreneurs and business owners with the tools to grow their business online. The event was held online on September 28th, and offered Arab entrepreneurs in diaspora in the UK curated workshops, fireside chats, and Q&A sessions focused on the strategies, tactics and inspiring stories to help entrepreneurs in diaspora build and grow their businesses online.
Talabat to showcase more than 50 restaurants for the eighth edition of the Cairo Bites Food Festival talabat, one of the leading food and grocery delivery apps in Egypt and the Middle East, has been announced as the official partner of the upcoming Cairo Bites Food Festival. Now on its eighth year, Cairo Bites brings together a collection of local, regional, and international eating establishments as well as foodrelated businesses where visitors can try out various cuisines. 62 IDENTITY • October 2021
SODIC to Open First Sports Measurements Medical Centre in Middle East in Partnership with the Olympic Council at Kazan Russia SODIC, the leading real estate developer announced today that it has signed a Memorandum of Understanding (MOU) with the Olympic Council at Kazan Russia. The MOU entails bringing to Egypt the first Sports Measurements Medical Centre in the Middle East, utilizing the most advanced science and technology and world-class trainers to better equip Egyptian athletes and allow for the making of a new generation of athletes able to compete at international standards.
HDB launches VIP service, HDB Royal Understanding Instagram
Verification
on
Over the last few months, we’ve made some updates to improve the verification application process on Instagram and Facebook. Here’s more info about what’s changed, what you should keep in mind when applying for verification, plus some other answers to frequently asked questions.
customer
The Housing and Development Bank celebrated today the launch of the HDB Royal VIP service and the opening of 12 VIP service centers in the bank’s branches in Cairo and other governorates. This service is considered to be a major qualitative leap in the level of services provided to the bank’s major clients, and the bank has been able, during the past short period, to achieve remarkable success as a strongly competitive commercial bank.
Lychee Saving Children’s Hearts With Magdy Yacoub Heart Foundation Lychee is partnering up with Magdy Yacoub foundation for the whole month as world heart day is approaching. “Giving back to our community is something all local brands should consider and we found no better way to give back better than to contribute in saving a child’s heart” ,said Rowan Torky, Lychee’s Brand Manager. Lychee is dedicating three of the cold pressed juices (Unbeetable, Cleanser ,Detox shot) to help support a child’s heart. A portion of the proceeds that come from these three juices will be donated to the foundation. Those 3 products are chosen specifically because they’re all cold pressed juices containing ingredients like pomegranate and ginger that are heart healthy as well as having the red color that symbolizes hearts.
In Partnership with the Ministry of Health, Nestlé Waters Egypt Provides COVID Vaccination to Kafr El Arabeen and Gamgara villagers in Qalyubiya Continuing on its efforts to curb the COVID-19 pandemic, Nestlé Waters Egypt, in collaboration with the Ministry of Health, offers COVID vaccinations to all residents above 18 in Kafr El Arabeen and Gamgara in Qalyubia. This comes in line with Nestlé’s global commitments to support communities in which they operate in and is also among the initiatives launched by the government in the current period, such as “Haya Kareema” initiative.
AVEVA Launches Comprehensive Operations Control Software through Game-Changing UserCentric Flexible Model realme C25s featuring powerful smartphone gaming performance now available in Egypt realme, the world’s fastest growing smartphone brand, launched the realme C25s in Egypt. The realme C25s features a powerful gaming performance powered by the Helio G85 12nm octa-core 2.0GHz processor and comes with a 48MP AI Triple Camera with Super Nightscape, ultra 6000mAh battery and 6.5” HD+ mini-drop fullscreen, at an exciting price point under 3000 EGP.
AVEVA, a global leader in industrial software, driving digital transformation and sustainability, announced today that it will be making its Operations Control solutions available as a single subscription for the first time. This redefines the industrial software experience, going beyond HMI and SCADA, enabling industrial organizations of all sizes to develop collaborative workforces, scale effectively, and optimize operations for agility and efficiency.
Innovative OPPO Reno6: provide more convenient and efficient Flash Charge technology with extra safety! OPPO, Leading global technology brand, announces its all-new OPPO Reno6 Series in Egypt this month. OPPO Reno6 equipped with a load of industry-leading features and also features powerful performance like the 50W Flash Charge. Less time spent charging means more time for enjoying life. Living life constantly on the go has fragmented our time, leaving less time charging our phones. Simultaneously, there is an evergrowing demand for battery life with the rapid uptick of connection speeds and greater usage of applications for gaming, live-streaming, and HD video viewing. Users need faster, more efficient charging.
Now in Egypt ... The “Cola” Game is Witnessing a Happy Splash of “Green”! Amidst a sunny summer day, you pop open an icy can, you hear that usual heart- stirring sound, and it’s time for the show to begin! Can you feel the cool refreshment of the moment? Can you feel your taste buds pretty enchanted already? How about leveraging this dreamy scene without a single bit of guilt and a whole bunch of fun? Now keep on reading, and walk your way through “The Green Side of Refreshment”. October 2021 • IDENTITY 63
breathtaking and distinctive view on the Mediterranean Sea in the North Coast and spans over an area of 318,000 sqm.
Al Mokhtabar’s community service partner: The Moamena Kamel Foundation continues its support of Kasr Al-Ainy Hospital Al Mokhtabar, a subsidiary of the healthcare powerhouse Integrated Diagnostics Holding (IDH) has set down directives and initiatives as part of its corporate citizenship within the framework of its community service partner; the Moamen Kamel Foundation. With a deep-rooted belief in the importance of social responsibility and its sustainable impact on societal and individual health, and economic standards, the Moamena Kamel Foundation continues to play an integral role in the development of the country’s sustainable growth.
Inertia launches “Ayla”, a new phase in Jefaira North Coast The project offers various units with enticing architectural styles with investments worth EGP 2.3 bn Inertia has announced the launch of “Ayla”, a new phase in Jefaira, in line with its strategy to maximize its investments in its flagship project in the North Coast. Located in the heart of Jefaira, Ayla has a 64 IDENTITY • October 2021
Robotics To Play Key Part In Hyundai Motor’s Journey To Create A Better Tomorrow With technology changing the world, it is no surprise that robotics has become a key component in the day-to-day operations of many industries, including the automotive industry. Mainly deployed for spot welding, painting, surface coating and other applications, these sophisticated smart programmable machines have become a vital part of putting together the automobiles driven today on the roads.
2Africa Extended to the Arabian Gulf, India, and Pakistan. Now the Longest Subsea Cable System in the World The 2Africa consortium, comprised of China Mobile International, Facebook, MTN GlobalConnect, Orange, stc, Telecom Egypt, Vodafone and WIOCC, announced today the addition of a new segment - the 2Africa PEARLS branch - extending to the Arabian Gulf, India, and Pakistan.
AMAZON LAUNCHES AMAZON.EG IN EGYPT Amazon today announced that Souq.com is relaunching as Amazon.eg, a dedicated online store for customers in Egypt. Featuring millions of items from local and international brands across a range of categories including electronics, apparel, home and kitchen, grocery, and Amazon products and Devices like Kindle e-readers, Amazon.eg will offer a great shopping experience to customers with low prices, wide selection, easy payment, and fast and reliable delivery.
Bayer Middle East launches Alleye Home Monitoring Sponsorship Program in collaboration with top eye care and related macular disorder management hospitals to design a better future for retinal disease care and follow-up in Egypt In collaboration with top eye care and related macular disorder management hospitals, Bayer Middle East announced the launch of Alleye Home Monitoring Sponsorship Program to support Egypt’s ophthalmologists in the new era of Diabetic Macular Edema (DME) and Age-related Macular Degeneration (AMD) patient virtual care. The sponsorship program enables ophthalmologists of partnering hospitals across Egypt to keep a regular track on the vision of their retinal disease patients.
Bonjorno Coffee Mix launches its mega promotion to win 10 fully finished apartments in different governorates in Egypt Bonjorno Coffee Mix, Nestlé Egypt’s coffee brand, announced the launch of a new competition granting the winning contestants their dream apartment, and valuable instant gifts for all contestants. This comes as part of the company’s keenness to conduct various competitions with valuable prizes that positively affect people’s lives. Every year, Bonjorno Coffee Mix holds competitions and draws for various prizes.
Emirates NBD-Egypt Cooperates with Buttonup in support of Female caregiver The initiative targets providing tailoring skills and business management trainings to 100 female heads of households As part of Emirates NBD-Egypt social responsibility in supporting female heads of households, Emirates NBD-Egypt has signed a new agreement with “Buttonup” to provide tailoring skills and business management trainings for 100 female heads of households from Izbet Khairallah. The Cooperation between Emirates NBD-Egypt and “Buttonup” aims to create career opportunities for women in Izbet Khairallah, one of the most impoverished areas in Cairo.
In Light Of The Presidential Vision Towards Achieving Food Security. Danone Egypt Launches its “Zero Food Waste” initiative in partnership with Inspired by Egypt’s commitment towards its transformational SDG journey as well as contributing to Danone’s Global goal to reducing 50% of food waste by 2030; Danone Egypt launched its initiative towards “Zero Food Waste” in partnership with The Egyptian Food Bank (EFB). The partnership is built upon finding sustainable ways to reduce food waste in Egypt. Food waste is one of Danone’s global key focus areas. Today Danone Egypt will lead this revolution of ending food waste in Egypt by donating its daily surplus of products to its partner The Egypt Food Bank.
Joshua vs Usyk: Live on Facebook In what’s gearing up to be a hotly anticipated title fight, Anthony Joshua will be streaming his latest bout against challenger Oleksandr Usyk on Facebook in the Middle East and North Africa on Saturday 25th September. The fight will be available via Facebook’s Paid Online Events feature - a tool that allows businesses and creators to earn money from live online broadcasts by charging people a fee to watch. The broadcast, live from Tottenham Hotspur Stadium, will be available to audiences in the Middle East and North Africa.
Mall of Egypt and City Centre Almaza host their very own gaming tournament targeting Egypt’s growing gaming community Expo 2020 Dubai’s official app and Business App to create unique visitor experiences for millions Expo 2020 Dubai has launched its official visitor app and a businessfocused app, helping to ensure that millions of visitors can make the most of the 182 visually striking and emotionally inspiring days of Expo from 1 October 2021. The official Expo 2020 app allows users to tailor their visit to Expo, matching individual interests to create a personal schedule of events and attractions, across a site twice the size of Monaco.
Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia, hosts its first fully-fledged gaming tournament from September 17 to October 1 across its flagship malls – Mall of Egypt and City Centre Almaza. The event aims to cater to Egypt’s rapidly growing gaming community. The on-ground gaming arena includes a number of distinctive gaming zones equipped with PlayStation devices, mobile devices and PC’s. October 2021 • IDENTITY 65
identity SIGNS
Loew-Regular Loew-Bold Loew-Heavy
Libra
YDGothic 100 Pro 20 YDGothic 100 Pro 60 G-OTF Shin Go Pro L G-OTF Shin Go M September 23 Pro – October 23 G-OTF Shin Go Pro B FZChaoCuHei-M10 Regular STRENGTHS: Diplomatic, Graceful, Peace Hiragino Sans GB W3 loving, Idealistic, Intellectual FZChaoCuHei-M10S Regular WEAKNESSES: Indecisive, Stubborn, Inflexible , Grumpy CAREER: Mentally alert and outgoing, the Libra native is ever keen to learn more. Libraborn tends to do well in leadership and organizational roles. MOST COMPATIBLE WITH AT WORK: Gemini –Leo – Libra – Sagittarius
Work Compatibility ARIES: They are on opposite sides of the Zodiac wheel, but sometimes opposites attract. Aries can assume an action-oriented role, while Libra takes care of the personal relationships and customer satisfaction. TAURUS: Both have very different values in work. Taurus aims to ensure a steady paycheck and comfortable working conditions, while Libra wants to build bridges and foster relationships. Bad match. GEMINI: As fellow air signs, Gemini and Libra get along really well, and share some of the same goals in their careers. They may even become friends outside the workplace. CANCER: Harmony is such second nature for Libra that they may not know how hard this is for some, like Cancer. The result is emotional tension, without much great work. LEO: Both are sociable signs. Success arrives when Leo and Libra use their vast network of contacts to bring attention to all their hard work. VIRGO: Different work values. Virgo works hard and advances up the ladder. Libra offers a hand so that everyone can climb the ladder together. Tricky match.
66 IDENTITY • October 2021
LIBRA: Two Libras working together is bound to make both very happy. They are likely to have a huge number of contacts to make any job easier. SCORPIO: Libra’s airy nature may seem like wasting time to serious Scorpio, whole Scorpio’s broody demeanor can bring Libra’s usually sunny mood down pretty quickly. SAGITTARIUS: With Libra’s ease and sociability and Sagittarius’ natural gregariousness, when these two combine forces, the sky’s the limit! CAPRICORN: Capricorn tends to feel that only those who worked hardest should get ahead, Libra disagrees. The end result is unhappiness and disagreements about how to advance their shared aims. AQUARIUS: Two air signs who use their minds to solve complex problems or come up with ingenious new ways to make something better for the future. Great Match. PISCES: Not quite friends and not quite enemies. They can communicate, but wouldn’t really choose to hang out together. The work they create suffers as a result.
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