“The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.”
FEBRUARY 1
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ATLANTA MARKET (FEBRUARY 2-6)
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CPD DUSSELDORF TRADESHOW (FEBRUARY 4-6)
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1,200
GLOBAL PEP RALLY NYC
LOULOU PHOSPHORESCENT INVASION NYC
HUDSON REACHES
FOLLOWERS!
(p.6)
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70,000
ENK VEGAS (FEBRUARY 13-15) SCHMOOZING & BOOZING PARTY
HJ X CR X11 PARTY
HUDSON REACHES
FANS!
(p.4-5)
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(p.9)
(p.8)
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PETER APPEARANCE AT LIM COLLEGE NY CEO ROUNDTABLE
COTERIE NYC TRADESHOW (FEBRUARY 21-23)
ENK WHITE MILAN TRADESHOW (FEBRUARY 25-27)
(p.7)
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HUDSON REACHES
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10,000
FOLLOWERS!
2 HUDSONJEANS.COM // BEHIND THE JEANS // FEBRUARY 2012
february arrivals • Turbotech • To Dye For • Spring Colored Selvage • Nico Owl Feather Print
THE FAN FEED
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FEBRUARY HIGHLIGHTS
2/10 // LOULOU PHOSPHORESCENT INVASION MEATPACKING EVENT HUDSON lit up the night on February 10th in New York City with the Phosphorescent Invasion-- An event to launch the LouLou in Phosphorescent Colors. The event took place at Scoop NYC, an upscale boutique in the stylish Meatpacking District. The party was hosted by Leigh Lezark, a noted DJ and Model and music was provided by Harley Viera Newton. HUDSON partnered with NYC artist Aakash Nihalani to use his signature fluorescent tape to highlight and emphasize elements of layering and depth in the urban environment. Wildpostings and projections of the Phosphorescent Invasion video could be seen throughout the city. The party was a great success with notable guests such as Joe Jonas and Coco Rocha in attendence!
LEIGH LEZARK + COCO ROCHA
HARLEY VIERA NEWTON
4 HUDSONJEANS.COM // BEHIND THE JEANS // FEBRUARY 2012
JOE JONAS
LOULOU PHOSPHORESCENT INVASION MEATPACKING EVENT
THE EVENT RECEIVED A CONSIDERABLE AMOUNT OF PRESS AND SOCIAL MEDIA COVERAGE!
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FEBRUARY HIGHLIGHTS
2/4 – 2/6 // CPD TRADESHOW, DUSSELDORF The CPD Tradeshow takes place twice a year (February and July) in Dusseldorf, Germany. It is one of two tradeshows that HUDSON participates in in Germany (The other is Bread & Butter, which is located in Berlin) and attendees come from all over Germany and Austria. Our German distributor, Unifa Fashion, sent a few photos of the HUDSON showroom in Dusseldorf during show week. The report from Germany is that “HUDSON has become a very fashionable and respected brand.”
6 HUDSONJEANS.COM // BEHIND THE JEANS // FEBRUARY 2012
2/21 // PETER AT LIM COLLEGE CEO ROUNDTABLE LIm College is a NYC institution focused on the business of fashion. In February Peter was invited to participate in the CEO roundtable and share his inspirational story with current MBA students. From the Lim College website: Launched in 2010, the CEO Roundtable Series brings the best and brightest minds in the retail and apparel industries on campus to interact with LIM College’s MBA students in an intimate and informal setting. Peter Kim, CEO/Founder of premium denim line Hudson kicked off the Spring 2012 edition of the series. Past participants have included Susan Falk, CEO of Betsey Johnson, and former Kenneth Cole CEO Jill Granoff. Says Dr. Milan Milasinovic, Vice President for Graduate Studies, “Through sharing their own personal experiences, insights, and advice on running a successful enterprise, these chief executives have the opportunity to inspire, inform, and motivate the next generation of industry leaders. They are all exemplary role models for our graduate students as they acquire the education to advance their own careers in the business of fashion.”
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FEBRUARY HIGHLIGHTS
2/13 - 2/15 // ENK VEGAS, SCHMOOZING & BOOZING, SCOOP EVENT It was a very busy week as usual for HUDSON during ENK Vegas. Our booth was decked out in neon for the Phosphorescent Invasion, with art from Aakash Nihilani, a custom DJ booth and everyone in LouLou! The Invasion continued to SCOOP with another event celebrating the launch of the Phosphorescent LouLou. Cocktails were served and the front windows were set up with a HUDSON display. On Valentine’s evening we spread the love at the 8th annual Schmoozing & Boozing Party in partnership with Revolution Group. The party took place at Surrender in the Encore Hotel, and it was the perfect lead up to the big one: HJ x CR X 11!
HUDSON BOOTH
SCOOP LAS VEGAS
HUDSON & REVOLUTION
PHOSPHORESCENT
SCMOOZING & BOOZING
INVASION
PARTY
8 HUDSONJEANS.COM // BEHIND THE JEANS // FEBRUARY 2012
2/15 // HJ x CR x 11: HUDSON JEANS & CREATIVE REC PARTY LAS VEGAS The 11th annual HUDSON x Creative Rec Party was an amazing evening as always. Held at XS inside the Wynn Hotel, it was the hot ticket of the night and the house was packed. Guests including actor Peter Facinelli partied til the early morning to music by MK, Manufactured Superstars, Ross One, Spider, Five, Irie, and Jazzy Jeff.
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FEBRUARY TRADESHOWS ENK VEGAS / DALLAS / COTERIE ENK VEGAS – WOMEN
Another GREAT ENK is under our belt here on the west coast. The show was nice and busy ... And everyone loved FALL. We had a great mix of fashion and basics: Some standouts were printed baby cord, laser lace, colored cord, in additions to our amazing waxed colors. Customers are also super excited about the new re-shape fabric. The five pocket was HUGE at this show... The line was tight and focused which made it easier on the buyers. There was something for everybody! – Katie Mintz
ENK VEGAS – MEN
3 C’s - Color, Corduroy and Coated were the highlights from Men’s Fall. Buyers have said that this is the best they’ve seen at Hudson yet! West Coast had its best show to date. The best is yet to come in Fall! – Ricky Chan
COTERIE NYC – WOMEN
Colors, colors and more colors…from super soft lightweight stretch, to wax coated and corduroy fabrics, the Southwest couldn’t get enough of our women’s and men’s colorful Fall palette. Customers marveled at how soft our coated denim was and shared that by far it had the best hand of anything else they had seen! The Stout (brown) waxed Krista was everyone’s #1 choice, followed by Fern and Amber. The Bordeaux Signature Boot cord was an exciting addition to the tried & true grey and black we offer annually, and the Blue My Mind and Pomegranate Nico baby cords were on the top of everyone’s list! Even those who have never purchased cords, were gung ho on giving them a shot! The Loulou buzz was abundant, and there was lots of love for both the Loulou in colors and the Jones wash. Men’s rocked! Every delivery was spot-on with light and dark denim washes, and full of amazing colored twills and cords. Our men’s line was the best ever, and people were lined up to jump on it. Fall 2012 has something great for everyone, and everyone revelled in it’s greatness!!! – Laura Raben
COTERIE NYC – MEN
Coming off an amazing ENK Vegas, men’s at Coterie continued its dominance with the Fall collection. With East Coast and Mid-west men’s accounts, Hudson has become a “go to” brand for both retailers and consumers, opening numerous new accounts at the show and keeping the Hudson buzz going in the men’s denim world. At Coterie, men’s strength continued to be in the colored twills and corduroy where we’ve become a “one stop shop” for many retailers who are turning to us for their entire Fall color collection. In addition, the coated denim styles did outstanding, including the Byron in Tomahawk and Diablo, as well as the washed down black/grey Virage which has been picked up by almost every account. Fall 2012 will undoubtedly be men’s biggest and best season yet with plenty more to come! – Chris Cavanaugh
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THE HUDSON SALES TEAM TERRITORY MAP
LAURA MILLS VP OF SALES
WOMEN’S MONICA TOPHAM MIDWEST IL, IN, MI, WI, MN, OH, IA
MARISSA QUITASOL SALES ASSISTANT
SHEENA ALMEDA WEST COAST MERCHANDISER
ANDREW ROMEO EAST COAST MERCHANDISER
EMILY HOMA WOMEN’S DEPT STORE SALES ASSISTANT (NYSR)
CHAR CHANG DIRECTOR OF WOMEN’S DEPARTMENT STORES
LAURA HERERRA NORTHWEST NORTHERN CA, OR, WA, AK, ID, MT, WY, CO, UT, NE, ND, SD
BLOOMINGDALE’S, SAKS, LORD & TAYLOR, MACY’S, DESTINATION MATERNITY, BERGDORF, NORDSTROM
KATIE MINTZ SOUTHWEST/ISLANDS
LAUREN GURTMAN EPSTEIN NORTHEAST
SOUTHERN CA, VILLAIN’S (SF), MARIO’S (SEATTLE), NV, AZ, HI
ME, CT, DE, NY, NH, NJ, PA, MA, RI, VT, MD, DC, NEIMAN MARCUS
LAURA RABEN MID-SOUTH (WOMEN’S/MEN’S)
TAMMY BROWN NORDSTROM
TX, OK, NM, KS, MO, AK, LA, MS, CUSP
(LASR)
LACEY WALL SOUTHEAST GA, FL, AL, KY, NC, SC, TN, WV, VA
MEN’S CARMELA FUCCIO DIRECTOR OF MEN’S SALES
RICKY CHAN WEST/ISLANDS NORDSTROM MEN’S CA, NV, AZ, UT, HI, OR, WA, AK, ID, MT, WY, CO, NE, ND, SD, PIPERLIME
CHRIS CAVANAUGH EAST/MIDWEST
LAURA RABEN MID-SOUTH (WOMEN’S/MEN’S) TX, OK, NM, KS, MO, AK, LA,MS, NEIMAN MARCUS DIRECT, CUSP
SAKS, MACY’S ME, CT, DE, NY, NH, NJ, PA, MA, RI, VT, MD, WASHINGTON, DC GA, FL, AL, KY, NC, SC, TN, WV, VA IL, IN, MI, WI, MN, OH, IA
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BLOGGER BUZZ
GMJ TRACKER
WHO’S LOVING HUDSON THIS MONTH
GEORGIA MAY JAGGER NEWS
MARCH 2012 HARPER’S BAZAAR UK COVER
CUPCAKESANDCASHMERE.COM
FASHIONCHALET.NET
{ Nico Super Skinny in Cherry {
{ LouLou Cropped Tuxedo in Ziggy {
THEGLAMOURAI.COM
SAUCYGLOSSIE.COM
{ Nico Super Skinny in Python {
{ LouLou Cropped Tuxedo in Chopin{
12 HUDSONJEANS.COM // BEHIND THE JEANS // FEBRUARY 2012
SPRING/SUMMER 2012 O BY TANK COVER
IN THE SPOTLIGHT CELEBRITY SIGHTINGS
ROBERT DOWNEY JR. Beau Micro Boot – Miner
JESSICA ALBA Nico Super Skinny – Jet Black Coated
COCO ROCHA Nico Space Invaders – Zenith
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IN THE SPOTLIGHT CELEBRITY SIGHTINGS
LEIGH LEZARK LouLou Cropped Tuxedo – Manson
JESSICA ALBA Nico Super Skinny – Lemon
14 HUDSONJEANS.COM // BEHIND THE JEANS // FEBRUARY 2012
FEARNE COTTON LouLou Cropped Tuxedo – Chopin
JASON TAYLOR Turbotech
SELENA GOMEZ Collin Skinny – Stockport
NICOLE SCHERZINGER Nico Snakeskin – Viper
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Cover quote by Steve Jobs