Surf Boutique Newsletter June 2017

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N E W S L E T T E R

J U N E

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THE BELL THAT MADE ME RUN HOME By David Kelly | Owner, Hawaiian South Shore As a kid, I loved summer! I always wanted to be outside playing. So after doing all the chores that were lined up at my relative’s house (which by the way I’d try to blast thru as fast as possible.. ha-ha) I would meet up with my friends. We’d play in the open fields near our houses, work on our BMX track trying to make it more exciting or we’d just play some football. Man, during these days it seemed like I could just go on for days playing! I hated when it was time to go home. I think the only reason I’d go home is because I was hungry, I never really kept track of time. If it were not for my stomach growling I’d stay out all evening. The only thing that alerted me to hightail it home was the 5pm chime. As soon as we all heard that, we’d all haul butt home or we’d never be able to go out the rest of the summer… and we’d get way more chores — that’s for sure!! Yep, that’s from experience! In Okinawa, as well as most parts of Japan, there are emergency sirens all over, just like the ones we have here in Hawaii. But in Japan they use them for announcements and chimes in the evening…or at least I was under the assumption until recently. After some online research and talking to customers I learned what those chimes are really for. These sound systems are in place for emergency announcements. The daily ring is a way for both the

Credit Card information:

government and the people living and working in the area

The Hawaiian South Shore Credit Card makes it easy to walk

to confirm that everything is in working order. It’s kind of

out with a surfboard today with no interest! It’s like a layaway,

like here in Hawaii, we have the monthly testing for natural

but you go home with it today. We offer 6 and 12 month plans.

disasters. Japan thought it was better to have a nice melodic

Stop by today and ask for more info!

tune playing daily, rather than an actual siren sound, which might alarm residents needlessly.

Layaway information: Did you know we offer layaway? You can choose a 6 or 8 week

It’s so funny that growing up I heard that chime and swore it

time period for your layaway purchases. It’s a great way to get

was the dinner bell!

exactly what you want without hidden fees.


MEMBER OF THE MONTH: Keith Nishimoto When and what got you into surfing? I got into surfing in the late 60’s. It was the next step from paipo boarding at Wall’s in Waikiki. Friends and I shared longboards taking turns catching waves and standing up. We were at Patterson’s between Black Point and Browns. I remember walking to the beach, one person carrying the front of the board and the other carrying the rear because kid arms are not long enough! Did you have a time you weren’t surfing? If so, when and why did you start back up? Kinda quit around 1980 or so. Crowds even back then was not so good. Was still surfing on and off... more off. I was always interested in surfboard design and noticed the new boards around, so I got started again.

WHAT’S NEW AT HAWAIIAN SOUTH SHORE Futures Fin New AMT Designs by Al Merrick Now available in our Alpha construction The Alpha is made in the USA at the Futures Factory in Huntington Beach CA. It’s made with a special blend of carbon infused with air

Where do you surf most often, and why? Diamondhead Cliffs. Usually has waves most

so the fins have a flex and are super light. The

the time. I surfed there a lot, so got to know the spot pretty well.

best thing of it all is that is a lot less expensive.

Where is your favorite place to eat after you surf? What is your favorite item? Gotta be Rainbow’s! Mixed plate, gravy all over...ono! Outside of surfing what do you do for fun? Not much these days...hanging around at home. Between work and surfing a couple of times a week not much time to be had. When I was younger I was able to trek Mt. Everest National Park in Nepal and in Northern Greece...fun? More like training. Oh, I still ride my road bicycle once and a while.

AU Fins New AU fins are something people are raving about. I love these high-performance fins for speed. I had a to chance to try it and they work really well. It didn’t get hung up, it felt like a regular thruster set with more drive. My surf partner used them and liked them, too.

What do you do for work? Bicycle Mechanic who prefers to work on Road and Triathlon bikes. What board did you get from us recently? Lost PuddleFish 5’8” in poly/pu. Why did you decide on this model and size? Did you ride it? How did it surf and what did you like about it? Have you used different fin setup? If so, what fins have you tried on that board? I was trying a Lib Tech Puddle Jumper from Lost, but guess what? It needed more float...so the PuddleFish is good. Took the PuddleFish out and kooked out getting sucked over the falls and whacking my front teeth on the rail and cutting my lower lip. Otherwise it’s a really good paddler and easily catches waves...boy is it faaast! Currently trying a large quad with a Vektor trailer...guess I need more stable than loose board. Looking forward to getting better and will try other fins to see the differences. Anything else you want to add? Much Mahalo to Hawaiian South Shore’s staff and all... stoked to be out in the water!!!

LOYALTY PROGRAM Did you know when you shop on HawaiianShouthShore.com you’ll earn reward points?! PLUS you’ll get FREE shipping on most items over $50! If you don’t want to shop online just call us at 597-9055 and we can process the order over the phone and email you the receipt.


TRAVEL HACKS

• Speaking of food, you can have it shipped in the US to arrive at your

Travel is one of life’s great pleasures, but it’s not always easy or affordable. We gathered up a few travel hacks that will save you money and help make travel a little easier.

destination before you! • No water in the security line? No problem. Take an empty water bottle and fill up on the other side.

• Clear your browser: When shopping for airline tickets, clear your brows-

These are a few of our favorite travel tips, but there are so many more!

er before you buy. Prices may go down! • Need to know a flight’s status? Just type the flight number into Google

VANS DUCT TAPE INTERNATIONAL CJ Nelson has been out of the

and you’ll get all the details. • Roll ‘em up! Did you know rolling your clothes saves space? • Check airport rules for ride sharing app rules. Some airports don’t allow pickups from popular apps like Lyft and Uber, others have special pickup locations.

spotlight for awhile, and with plenty of young, fresh surfers some were surprised CJ Nelson was competing at the Vans Duct Tape International. In a piece from Surfline, Joel Tudor,

• Scan your wallet contents before you leave! In case of a lost wallet you’ll

said “It’s CJ! How could I not invite

know everything, you lost. It’s also a good idea to program your credit

CJ?” The proof is in the winning:

card’s phone number and insurance phone numbers into your phone.

despite plenty of young competition CJ claimed top prize at the Vans

• Call your bank! Before you leave call or use online notification forms to let your bank or credit card companies know you’ll be traveling.

Duct Tape International and went on to win the MexiLogFest, too, for a historic day of surfing! Congrats CJ!

• Save dough on food by shopping at the local grocery store or market.

BROWN WATER ADVISORY By Spencer Chang, MD Sports Medicine Fellowship Trained

Another study published by the Journal of Water and Health found

Orthopaedic Surgeon at Straub Clinic and Hospital

that surfing during rain events in the Pacific Northwest was associated

WSL Orthopaedic Consultant

with an increased likelihood of diarrhea, sore throat, and ear infections.

Q: When the surf is pumping, and the conditions are great, but the water is brown from recent storms, do you still go out? Is there any actual risk for infection, and how bad is that risk? In my opinion this is a topic that we still don’t know much about. There are so many variables to control. However, common sense says stay out. Runoff from storm drains spill into the ocean, increasing the bacterial count, and probable risk of infection. But by how much? And when is it safe to go back? Surfline posted a recent article entitled “The Dangers of Surfing After a Rain.” They cited a 3-year study conducted by the Surfrider Foundation, looking at 654 surfers over 10,081 sessions in San Diego from the winter seasons of 2013 and 2014. In summary, the risks were “a 3% chance of infection from surfing during wet weather, and a 2.5% chance if surfing during dry weather. But even if you didn’t go in the water after a rain, you’d still have a 1.8% chance of contracting a gastrointestinal illness.” Not statistically very high, but then no one likes gastrointestinal problems.

Additionally, surfing during a health advisory was associated with an increased likelihood of similar symptoms. The obvious answer is not to go out if the Department of Health closes off a beach because of excessive levels of bacteria in the water. This is especially important if you’re diabetic, immune compromised, prone to infection, and/or have open wounds. You’ll want to wait the 72 hours and in general surf where there is less runoff (Bowls is not your best bet). I’m sure everyone knows somebody who got sick after surfing in brown water, or maybe even a dangerous skin infection. My advice is to weigh the risks against just how good it is. In my opinion it really doesn’t seem like too much of a risk statistically… and if it’s firing, I’d probably go out and take my chances. Besides San Diego and Pacific Northwest runoff, must be worse than Hawaii… right? For an appointment call the Straub Bone and Joint Center at 522-4232. Just say Dave from Hawaiian South Shore sent you! Also, if you have anything you want me to discuss on upcoming newsletters, tell Dave or shoot me an e-mail at Skychang@straub.net.


HOURS Mon-Sat 10:30-7:00 Sun 10:00-6:00 PARKING Mon-Fri: Makai side of store Weekends: Mauka side of store ADDRESS 302 Ward Ave Suite 112 Honolulu, HI (808) 597-9055 HawaiianSouthShore.com

After he left I came down from my high and

Product Review

thought to myself, maybe he was just being

We were lucky to

nice. I used to get a scolding from mom

receive a public review

when I doubted people, and even though

on our Facebook from

Since its launch, VISSLA has made a point

I’m in my 40s, I still have so much growing

Brian Fannin

of being a surfer’s brand, rather than a brand

up to do! My doubts were proven wrong

Gave the new AMT

that simply sells to surfers. We truly believe

when the Hawaii Vissla rep contacted me.

Alpha set a run yester-

this because of the recent visit from the owner

Paul suggested they send the design team

day in super sloppy slow

and the design team.

leaders to check out our store! They came

small waves. Wow, they

Paul Naude, the owner of Vissla, came by the

for a visit and talked to Keiko to find out

generate a ton of speed. I thought the set would

what’s selling and what does well.

be a bit less stable, but they were really stable

store with his crew to check us out. It was

even in white wash. They enabled me to do a

a huge honor to have him visit and I had a

really vertical backside turn and returned to the

feeling he was pretty stoked on the store. He

line with ease. Looking forward to trying these

and his team spent well over an hour taking

when the surf is better!!

pictures of the layout, looking at how we folded the clothing, and how we displayed

He then provided more on his experience! Tried

everything. Paul took the time to tell me what

them in yesterday’s rising swell. Chest-head

he thought about the store and compared us

They spent time checking out the store

high. Super stoked! It’s like the board came alive!

to some very successful stores around the

and were just as complementary. Out of 20

Turns are way faster and really smooth if I lay

world. To get praise and compliments from a

years operating the store this was the first

into it hard and dig a rail. Seems like the trailer

surf and clothing industry leader?! That was a

time we felt confident we are doing it right!

fin adds that final piece to bring turns back. It

big pat on the back for sure.

Many thanks to Paul and the Vissla team

also seems to add stabilization to a wildly ma-

for their visits.

neuverable feeling.


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