Surf Boutique Nov Newsletter

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N E W S L E T T E R

N O V E M B E R

APNEA SURF SURVIVAL CLASS David Kelly | Owner, Hawaiian South Shore

Did you get a chance to read last month’s article by Matt Rott about wipeouts, hold-downs and how to survive them? Well that inspired me to take a class because I know 20 seconds feels a lot longer for me and sometimes I feel like I’m not able to hold my breath long enough when I get wiped out. When I posted that article on our blog and Facebook, one of our members sent us a link about a class called “Apnea Surf Survival Class.” I’ve heard about this class before. Matt commented saying that he was thinking about taking a class but in the last minute he had to do an article for Magic Seaweed and he flew south to the Arctic Circle to surf. Don’t ask why, yeah, I would never fly down there to go surf, but anyway… I took the class and I learned so much about myself. It was an experience I will never forget.

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minutes and 37 seconds. Everyone else made it for 3 minutes or more, so I have a lot to work on. If you’re interested in this class, email us at sales@hawaiiansouthshore.com, I can send a link to the class. Here is some additional information from the instructor: This course is designed with only one goal in mind; to increase your breath hold ability in tense situations underwater, while remaining calm and in total control of your mind. In this apnea training for surfers, you will learn different techniques of apnea and breathing exercises to fully oxygenate the body and to strengthen and increase capacity of the lungs. The class is designed to help you spend more time underwater through lectures, intense breath hold training and multiple breathing and swimming exercises. Its purpose is to aid surfers in dealing with extreme situations where mind control and calmness are the main factors for your survival.

The class had around 20 people and I was impressed because Dennis Payne and Liam McNamara were there taking the class too. This was In addition to the apnea theory and breathing techniques to maximize their second time taking the class as they wanted to get brushed up for oxygenation and breath hold, we will be emphasizing High Surf Risk this winter. Management to recognize, minimize or avoid unnecessary risks found in the surf zone. We will also present and work on many “Surf Rescue” The biggest thing I learned from the class was how to breath from my scenarios encountered in the sport of surfing and other water activities. diaphragm and how to oxygenate myself. Without getting into a lot We will cover the importance of providing CPR and Rescue Breath of details, on the second day of class, I could hold my breath for two Skills to unconscious victims.

IT’S GETTING CHILLY & FOR ME THAT MEANS...

TIME FOR NABE AND WETSUITS! Yep, both are Japanese! Nabe is one of my favorite dishes. It’s hearty and filling, but not too heavy. I think I could eat it most nights, even during the summer. Japanese usually only eat it during winter months, when it’s cold. It’s way too hot and humid in Japan in the summer to be eating this dish. Well, come to think of it, they don’t eat nabe, but pound the Ramen in the middle of the summer… mmmm got me. I like all different kinds of Nabe. Kimchi, Seafood, Chicken and many other Nabes. The main ingredients are usually Chinese cabbage, Negi (Japanese Leek), Shiitake, Enoki and a meat of some kind, all placed into a boiling pot of broth. Recently we’ve been eating our Nabe with lettuce. It is crunchy and very tasty that way. The broth is the most important part of the dish. At the end, after all the ingredients are eaten, rice and egg are added to the seasoned broth and a porridge is made. Since my wife is from Kansai, she likes Undo. It’s super filling, but you don’t feel like you’ve eaten a heavy meal. Making Nabe at home has become easy because the broth is available in Hawaii, just like Japan… Yeah! You can buy the dashi (soup stock) at

Don Quijote and Nijiya. They come in packs that you just pour into the Nabe and place your ingredients into the pot. The one pictured here is something new. It’s a concentrated version of broth. Enjoy it and if you make some hot pots, send me some photos! Wetsuits have come a long way in the past 50 years. What started as crude, inflexible iceman suits, they have evolved into sleek, supple heaters that keep us in the water much longer than we ever could have dreamed. All the major surf brands make suits now, and boutique brands have sprung up as well, bringing top-end rubber to quality conscious consumers. The Straw Hat brand has a line of wetsuits as well, and it’s one that we’re quite proud of, because we understand wetsuit quality, and know a good product when we see one. That core component of a suit is its rubber, and it stands to reason that the better the rubber is, the better the suit will be. We want a combination of warmth, durability, and flexibility. The Japanese company that makes the Straw Hat suits has been building top quality OEM suits for divers, surfers, and even the Japanese National Defense Force for 35 years. The skin of the Straw Hat rubber is slippery smooth, but stands up to the elements, as some of our past clients are still using suits they bought five years ago, with no cracking or dry rot!

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But we weren’t satisfied with only having the best rubber on the market. We added extra design elements like added elasticity for a better fit; silicone rubber in cuffs to maintain seal and prevent over-stretching, even with frequent use. There is also a nylon loop sewn into the zipper to attach your board short string under the suit, to keep it in place. The result? Wetsuits that are built to last, but provide the warmth and comfort that 21st century surfers demand. If you are looking for the best wetsuits at affordable prices, these are worth checking out. Straw Hat has been a staple of the surf wardrobe since day one, and Straw Hat wetsuits will be keeping us warm well into the future. We are so stoked and confident about the Straw Hat wetsuits, that we offer a 30-day money back guarantee!

MEMBER

OF THE

MONTH: Mark

Where is your favorite place to eat after you surf and what is your favorite item? As boring as it sounds, at home. Since I surf when the sun comes up, my wife makes a great ham, egg and cheese bagel. After surfing on a nice sunny morning, the bagel just about beats anything and probably goes back to my Brooklyn roots.

I did stop at the Kountry Style Kitchen in Ewa Beach after surfing at White Plains Beach with When and what got you into surfing? a friend and had the Loco Moco. Obviously, I grew up in Brooklyn, New York so surfing was I had built up a huge appetite. It’s definitely a really limited. My father took my brother and I to place to stop and eat if you’re in the area. Nassau in the Bahamas when I was about 12. They were renting surfboards on the beach, so Outside of surfing what do you do for fun? my dad rented me one and I paddled out, no On the mainland, I do quite a bit of trail running, lessons, no tips, pure kook in the water. It was along with some swimming and paddle boarding, the late 60’s so the board was fairly cumberjust flat water stuff. Since moving here, I’m trying some, but there was a young, tan, blonde haired to really enjoy surfing. I do some ocean swimcollege girl who took pity on me and spent some ming and paddle boarding as well. time teaching me what to do and what not to do. There weren’t many surfers out, but the board I’m concentrating on enjoying the ocean and also didn’t have a leash so she was probably living in Hawaii and hanging out with some of trying to protect herself as much as anything. my old friends, which none of them do triathlons Where I grew up, surfing wasn’t big on the list of things to do. When my mother remarried, she moved to Hutchinson Island, Florida. My wife, who I was dating at the time, took a job in Ocean City, Maryland so it made sense to get a board and start learning to surf. Did you have a time you weren’t surfing? If so, when and why did you start back up? I surfed up and down the East coast, from Rhode Island to Florida before moving to Hawaii in the 80’s as a Navy Diver. I surfed quite a few spots in between training for triathlons, where I was involved with racing, putting on races, an editor for the Runner’s Life, Bullfrog Sunblock sales rep and a partner in Island Triathlon & Bike. Bullfrog gave me a connection to many of the surf shops and surfing was a way to relax and enjoy the ocean.

anymore. We’re all in our late 50’s or early 60’s so I think we’ve put in enough miles of racing triathlons.

What do you do for work? I work for a consulting firm that helps the Hawaii Department of Education. I get to travel and work with other contractors across the islands and hope to make a positive difference while I’m here. What board did you get from us recently? The 7’ 2 Stewart Funline 11

Why did you decide on this model and size? I was interested in getting a longboard for smaller days and learning to surf much better. For many years, I rode a kneeboard and while I still go out knee boarding, the Hawaiian South Shore was limited to 7’ 2 board due to my surfboard storage place at the condo. Otherwise, I might have gotten an 8’ or 9’ foot board, but the 7’ 2 The Navy shipped me out of Hawaii in the late Funline has been a blast. I almost bought another 80’s. Probably because I was enjoying myself too similar board, but the sales person at the other much. After living on the mainland for way too shop told me to get the Stewart over the board many years (29), I was offered this great opportu- he could sell me because I would be happier in nity to return this past January for a job. I retired the long term. I weighed heavily on his opinion from my job in Georgia and moved out here and respect him for really giving me his honest with my wife. My first week at work, I met Clyde opinion and not just trying to sell me a board. Aikau and thought I needed to pursue surfing again. Also, my bike got stolen so I thought that How did it surf and what did you like about it? was indeed a sign to not even think about doing Due to the Funline’s rocker and concaves with triathlons again.

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the wider nose, it works for me and turning the board is the most fun. You can stand in the middle of the board and go from rail to rail and don’t have to step back on the tail to make it turn. I can’t speak for everyone else, but it’s definitely the right board for me. What size fins and set up are you using? The Stewart Funline 11 comes with future fins, two 4-inch side bites and a 6.5” center fin. Have you tried other fins on the board? I’m satisfied with the fins I have and right now, it’s not the fins that will improve my surfing, but my skillset. I’m working my way to 10,000 hours. Anything else you want to add? Returning to surfing has been a Godsend and when I first paddled out, I was on a used Buddie McCray Blast kneeboard. I didn’t know what to expect out in the lineup. The crowd at Kaiser’s, at least the morning crew, has been great. I met Ron and Reilani and they introduced me to many of the regulars, which makes surfing out there so much more fun. I even went to the Jack Johnson concert with a bunch of surfers from Kaiser’s. So even though the surfing has been fun, surfing amongst a crowd that has truly shown me the Aloha spirit means so much more. I try to remind myself that it isn’t my local break and that I’m a guest and to respect those that have surfed there for years. To the surfers, paddle boarders, and the few knee boarders out there, Mahalo nui loa. Your Aloha is much noticed and appreciated.

WHAT’S NEW AT HAWAIIAN SOUTH SHORE? CHANNEL ISLANDS - MINI X INT AND WATER HOG BOARDS While soft-top boards were all but written off 10 years ago, these days it seems like everyone has one. From total beginners, to the pros who rip the snot out of them and paddle them into double-overhead Pipe. There are several reasons for their popularity, such as affordability, durability, and the fun factor. But for most beginners, the best thing about these surfboard/body board hybrids is the fact that they don’t hurt too bad when they hit you. The downside? They aren’t


GIFT IDEAS FOR CHRISTMAS Moskova Underwear: Moskova is an underwear that will last you for years. I’ve been wearing mine for over 4 years, which isn’t a rare case. These underwear are incredibly comfortable and are popular with the MMA Fighters for comfort and strength. (They use the ones that have a little longer length.) Ocean Sunglasses: Looking for a gift for someone that fishes, surfs, boats or just works around the water? The Ocean Sunglasses from Europe are UVA, UVB, polarized and float. We’ve been selling these for the past 5 years. We have many different shapes and sizes to fit everyone!

SupraCor Products: The repeat customer is good enough for us to believe in it. My wife and I both use these products, which is why I have it at the shop. It softens the skin and removes the worries of any bacteria growth. Get one for Christmas and someone will be stoked. It’s one of the few (maybe the only) presents I got for my mother and she was totally stoked on it. She was so stoked she suggested I get one for my sister. That was a new experience of getting two thumbs up! Surf Key Lock: Key Lock by a Japanese company called Tools, is a strong lock for your surfboard. You can set your own combination and best of all, it fits most car remotes!

THE QUIVER KILLER REVIEW By Spencer Chang, MD Sports Medicine Fellowship Trained Orthopaedic Surgeon at Straub Clinic and Hospital WSL Orthopaedic Consultant

So, I got the MR board, and I thought, yeah, I’m complete. But Hawaiian South Shore had this sick Carbon Wrap Lost Quiver Killer Model, on sale. The dims would work, 5’5” x 18.63” x 2.25” with 24.8 L. So, I had to buy it. Plus, we were going to Indo, and according to the Matt Biolos, “On a recent surf trip to Indonesia, I realized nearly everyone in our crew had a Quiver Killer.” Sounded like the perfect board for Indo.

Kanulock: This lock is used to secure surfboards to your roof rack and truck beds. 8’ long, it will work on 2 sup’s on top of each other. This lock reduces the risk of theft because it’s two steel cables make it hard to cut. Core Balance Ion Bracelet: The Core Bracelet is one of those things that we’ve been selling on just pure word of mouth. It helps people with stiff shoulders, all the way to a local customer that had vertigo. It has gem stones that are crushed and kneaded into the silicone putty and then baked into a solid bracelet.

The Quiver Killer is based off the ShortRound, which is now my favorite groveler board. (I have a 5’6” x 19.25” x 2.25”, 26.75 L in XTR foam) With the dimensions that I got, it probably isn’t quite the Quiver Killer. But this board definitely is Killer. First off, I love the spring off the Carbon Wraps. They are very lively and responsive. For it to work more like a Quiver Killer, I think I would have needed the 5’7” model, with volume closer to my ShortRound. I took it out to Burgerworld and Roxies in the Mentawais, and man is this board fun. I think because this board is small, it would be spinning out in 5’+. For me, this board works better as a high-performance board for fun, 2’- 4’ surf. I think I’ll just use my step-up when it gets bigger. Here’s a shot of me at Burgerworld. Go get yourself one!

THE STRENGTH OF LIBTECH X LOST SURFBOARDS If you surf and you’ve been in the surfboard section of the store, you know we carry the Libtech X Lost Surfboards. As a matter of fact, we are the ONLY ones in Hawaii that carry them. This board has been a hot seller for the past 3 years. In year 2, we were #1 in the nation for selling Libtech’s. We believe in them so much we keep just about every model and size Lost has with them. Have you seen the video Libtech made a couple years ago where they run a car over the board? For a while now, a friend of mine said I should try it. I was hesitant, until now. We ran over a Lost Round Nose Fish Redux. We actually ran over it and backed up over it and… nothing happened! Just some scratches, no stress fractures. It was very impressive. I am now a true believer! exactly high-performance boards. A company called INT is out to change that. Renowned board brand, Channel Islands is collaborating. A line of hard-bottomed, softtops has been released with two models from Channel Islands in the quiver, including the MINI and the Water Hog. These boards have a standard epoxy-resined glass bottom, with high performance fin boxes, but a durable, more forgiving soft-top deck on a core of Marko foam. In other words, they have combined the performance of a glassed board with the forgiveness of a foamie. Here at Hawaiian South Shore, we currently carry the MINI. This board is somewhat of a hybrid groveler, short and stubby, with straight rails for speed and a round tail for control. The

MINI was originally a popular collaboration with Kalani Robb and MINI Automotive, but the updated MINI x INT model is the next level of softtop surfboard design. It’s changing our idea of what foam boards are capable of. We are also excited to announce that we will soon be adding the Channel Islands Water Hog x INT to our lineup. This mini-longboard is equipped with the INT technology and revolutionizing the funboard design. While most soft-tops (up until now) have essentially oversized bodyboards with fins, or spongy pseudo-longboard clunkers, these cutting-edge soft-top/hard-bottom boards are as friendly to your top turn as they are to your shins. The fact that they are nearly indestructible only serves to make them even more utilitarian. Channel Islands MINI x INT boards are available in 5’6”, 5’10”, and 6’2” sizes. Water Hogs will be available in 6’6”, 7’0”, and 8’0”. Stop by the shop and check them out!

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HOURS Monday - Saturday: 10:30-7:00 Sunday: 11:00-6:00

ATTENTION! JS Surfboards will be in stock soon at Hawaiian South Shore!

PARKING Monday - Friday: Makai side of store Weekends: Mauka side of store CONTACT (808) 597-9055 | HawaiianSouthShore.com

HAYDEN HOLY GRAIL Hayden’s Hypto Krypto was the #1 selling model in the world for 4 years. It was voted the best all-around surfboard for 3 years in a row. For the past 6 years, we’ve been selling the Australian-made Hayden Hypto Krypto. We don’t sell the Made-in-Thailand boards. We used to, but after reviews and complaints from customers, we decided to stick with the one that has the better flex, strength and ride. Yes, it’s about a $100 difference, but the reviews and repeat orders we receive from members, say it’s well worth it. By the time you read this, we should have the NEW Holy Grail model in stock. It’s a model that catches waves like the Hypto, but it’s more of a performance board. The average surfer can catch tons of waves and surf it like a high performance shortboard. The advanced surf can really push the board. It’s pretty much a high performance Hypto Krypto, with a slight pulled-in nose and very different looking rails toward the tail. This board is going to blow up like the Hypto Krypto!

I LEARNED A LOT ABOUT CARBON WRAP

We recently had two guys visit the shop that are on vacation and work for Lost. We learned a lot from our conversation.

WANT MORE REWARDS? UPGRADE to the NEW PLATINUM Membership and SAVE Big Time! PLUS, RECEIVE A $126 VALUE BONUS (if you sign up this month) The Membership you currently have is Free, the benefits are 5% back on most items, a birthday special, sales and invites to Members Only Events. Starting this month, we’re offering a new Platinum service upgrade. The added savings include: • 10% back on your purchases (does not include surfboards and sale items) • 20% off your Birthday month

First, we learned that it takes almost triple the amount of time to make these boards compared to a normal surfboard. The Carbon stripes you see on the deck and bottom are recessed into the foam. They cut out .5mm of foam and insert the carbon so it is flush to the deck.

• Free Shipping on phone and web orders (2-day service)

Also, the glassing is heavier than standard surfboard glass. They place 2 layers of 4-oz. glass and a 4-oz. biaxial fiberglass on top of that. That makes 3 layers of 4-oz. on the deck and they place 2 layers of 4-oz. on the bottom. I’m 180 pounds and I rode my Carbon Wrap the entire winter season last year and hardly endured any pressure dings. A friend that I surfed with all winter is 200 pounds and said the same thing. It’s no wonder why our boards were holding up so well.

• Hawaiian South Shore T-Shirt ($30 value)

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I was super stoked to get the low down on the glassing, it’s super impressive. I recently bought myself the Baby Buggy with 5 fins. I surfed it in the country in solid 4’ surf and it worked well as a thruster. In town, I surfed it as a Quad, the thruster in town seems a little loose.

The Platinum membership is a ONE TIME $20 membership, which is a steal because it will more than pay for itself in no time! PLUS! Here are more bonuses you’ll be stoked on: Grab your Platinum Rewards Membership now and we’ll send you: • 1 year Premium subscription to www.SurfNewsnetwork.com ($96 value) ◊ Includes 10 day forecasts ◊ Unlimited access to all Webcams ◊ 5 days of Webcams Archives. (The archives are awesome because you can check out the action from the day before or review your surf session to get a different perspective.) ◊ I n case you didn’t know, SNN is one of the oldest surf reports around. Gary has been doing the Surf reports since 1976. Wow, 41 years of giving Hawaii the surf report, that is awesome!

That’s a value of $126! The bonus offer is ONLY available during the month of November, so send an email NOW to sales@hawaiiansouthshore.com or call us at 597-9055 to lock in your Platinum Membership and grab your bonuses now!


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