Gravis Spring 2013 Look Book

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Spring/Summer 2013


G r a v i s d e s i g n s a n d m a n u f a c t u r e s f u n c t i o n a l f o o t w e a r, b a g s and luggage products that are built to take you around the world and back. Design inspiration comes from our family of pro athletes, artists and their experiences traveling the globe. The Spring Summer 2013 line continues to expand the Cordway Collective, speaking to the true essence and quality found in original shoemaking of the past. Our Expedition product range explores silhouettes and constructions that can handle the unpredictable elements of Spring and have t h e l o o k t o m a k e y o u w a n t t o h i t t h e t r a i l , p a t h o r c i t y. T h i s season also sees the launch of the Axis shoe, where you see f i t , f u n c t i o n a n d a e s t h e t i c c o m e t o l i f e i n p e r f e c t s y m m e t r y.



“Creativ e D epa r t u r e s ” i s r o ot e d i n ou r l o v e f o r skatebo ardi n g, cu l tu re, travel , art and m u s ic . It is i ns p i r e d b y o ur t i m e o n th e ro ad m eeti n g n ew peo pl e an d exp eri en c in g n ew c i t i e s . “C r e a t i ve D e p a r t u r e s” i s a co m bi n ati o n o f gl o bal art i nstalla t io n s s h o wc a s i n g t h e G r a vi s f a m i l y o f arti sts an d ath l etes, as wel l as a vi d eo s e r ie s t h a t is G r a v i s ’ t a k e on t h e d i f f eren t regi o n s we i n vade; ex pl o ri n g skate s po t s , u n iqu e a r t , m u s i c , a n d of c o ur s e th e best pl aces to eat an d dri n k.



danny fuller / professional surfer / photographer

dylan rieder / professional skateboarder


randy noborikawa / artist

arto saari / professional skateboarder / photographer


mark oblow / photographer / artist

danny davis / professional snowboarder


ryan allan / photographer

taylor dunfee / photographer / artist


COLLECTION STORIES Gravis is pleased to present to you our new Spring Summer 2013 product range. This season we are inspired by the natural tones of the outdoors - both land and sea. In true Gravis fashion, we’ve mixed an array of materials, textures, color tones and details into five distinct merchandised collections. Our new bag and luggage silhouettes build upon the rich heritage of premium design and complement our distinct footwear collections.

From the sophistication of the Cordway Collective to the performance

based Expedition series, this season continues to showcase the Gravis persona.










The Gravis Expedition series draws inspiration from our rich outdoor heritage and brings forth a palette of natural hues, durable materials and a refined design aesthetic. This collection of footwear, bags and luggage is a true creative departure, blurring the lines between performance, function and fashion.


yusuke hanai / illustrator / graphic designer / fine artist


Yu s u ke Ha n a i w a s b or n i n J a p a n i n 1 9 7 8 . At th e age o f 1 7 Yu su ke gai n ed a n ew f o u n d pa ssion in a rt a fter discov ering the Gra teful D ea d a lbu m c ove r a r t w or k of l e g e ndary arti st Ri ck G ri f f i n . I n an ef f o rt to captu re th e spirit of Rick Griffin, J a ck Keroua c a nd the ‘60’s c o u n t e r-c ul t u r e mo v e me nt of S a n Fr an ci sco , Yu su ke l ef t Japan f o r th e U n i ted States i n 2 003 to study illustra tion a t the A ca demy of A rt Co llege , S a n Fr a n c i s c o . Yu s uk e ’ s a r t isti c breakth ro u gh o ccu rred at th e ‘0 6 G reen Ro o m Fe stiv a l in Yokoha ma J a pa n when La guna Bea ch ba s e d W il Pe n n a r t z , ow n e r / c ur a t or of Th e Su rf G al l ery was so i m pressed wi th Yu su ke’s sign pa inting tha t he inv ited him to pa rticipa te in ‘ 07 T h e H a p p e n i ng i n N e w Yor k Ci ty. E x pan di n g h i s i l l u strati o n an d f i n e art vi si o n beyond his nosta lgic roots, Yusuke continues to c a pt u r e t h e h e a r t s o f ma ny p e o p l e w o rl dwi de. Hi s arti sti c wo rks h ave been ex h i bi ted i n A ustra lia , Bra z il, Ca lifornia , H onolulu, London, Ne w Yo r k, Pa r i s , a n d Tok y o. Yus uk e i s cu rren tl y l i vi n g i n Japan , wh ere h e co n ti n u es h i s a rtistic endea v ors a s a n illustra tor/ fine a rtist.



The ne w s e a s o n o f t h e C o r d w a y C o l l e c t i ve co n ti n u es to d raw in s pir a t io n f r o m t h e f i ne a r t o f s ho e m aki n g. I n true Co r do n n ie r s pi r i t , t he c o l l e c t i o n i s o ur pi n n acl e platf orm w h er e pr e m i um m a t e r i a l s , p r og r e s s i v e sty l i n g a nd ha n d-c r a ft ed pro d u c t s c a l l ho me . Th i s s e aso n we h ave ex pa n de d o u r o f f e r i n g t o i nc l ud e n e w b a g an d l u ggag e si lh o u et t e s t h a t t r ul y b r i n g ou r i ns p i r a t i on s to l i f e.


B AGS & LUGGAG E



FOOTW EAR






Developed exclusively for our riders, Gravis introduces T TL . A durable top layer covers a highgrade leather base for superior abrasion resistance. This is next level protection against the wear and tear of true skateboarding. T TL – Tougher Than Leather.



Our PU footbed is the foundation of comfort in our vulcanized shoes. Cloud 9 works as a suspension system for your feet. It has great shock absorption, is comfortable, flexy and promotes board feel.


international arto saari / dylan rieder jake johnson / steve forstner javier mendizabal / sammy winter europe dominik dietrich / ben nordberg



gravisfootwear.com gravisskateboarding.com


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