GIVE
+ LEARN about shopping and apparel companies!
50
Social Conscious Brands
EDITOR’S LETTER
T
hank you so much for choosing to read the second issue of Good Mood Shopper! I really enjoyed scouting new social conscious brands and spotlighting them in the issue. In the issue, we have 24 new brands alone with the latest Fall campaigns. I hope that you enjoy the issue and if you really love it, then buy it at the end! I would like to dedicate this issue to all the people who struggle with a literacy incapability. Just remember one step at a time and continue to read on!
Enjoy the magazine,
CONTENTS
3 WALK IN LOVE 21 beyondBeanie 33 EDITOR’S PICKS 36 DELLA 40 SACKCLOTH+ ASHES 59 MORE THAN A MAGAZINE
67 71 79
RAVEN + LILY THE UNITY CLOSET FASHION WITH PURPOSE
89 SOKO 91 GIVE PERF 99 NO. 41 129 BUY MAGAZINE
SEPTEMBER
TEAM
Clarissa Fletcher Editor-In-Chief
Ansley Vasconcellos Contributor
+Our Partners
MERCADO GLOBAL
1 goodmoodshopper.com
MISSION Mercado Global empowers indigenous women to overcome poverty and become agents of change in their communities.
Walk In Love.
L
ove anyone! Walk In Love is a company that sells apparel with GOD messages stamped on their T-shirts! They used phrases like “You were created for a purpose”. “Walk in love. is dedicated to selling well-designed, high quality products with a positive and inspiring message. That message is a reminder to imitate God by loving others every chance we get. We believe that Jesus came and showed us how to be that message. The desire of walk in love has always been, and will always be, to remind people that God loves them more than they can imagine. And because of that love, we too can love others”. Visit their website to purchase your own T-shirt today! By doing so, your helping Walk In Love spread positive messages!
3 goodmoodshopper.com
Follow Walk In Love on social media
Join The Movement
Walk In
L And spread it!
O V
E
Walk In Love
5 goodmoodshopper.com
Warby Parker
7 goodmoodshopper.com
SHOP WARBY PARKER
9. goodmoodshopper.com
SHOP STONE + CLOTH
STONE + CLOTH
11 goodmoodshopper.com
PURPOSE Your purpose helps provides scholarships for students in need.
AKOLA PROJECT
13 goodmoodshopper.com
Headbands OF HOPE
15 goodmoodshopper.com
MISSION For every headband purchased, one is given to a girl with cancer and $1 is donated to fund life-saving childhood cancer research.
BOMBAS SOCKS
17 goodmoodshopper.com
Beyond BEANIE
19 goodmoodshopper.com
SHOP Beyond Beanie!
#ShopForAcause
Join The Movement!
Follow Beyond Beanie on Social Media
beyondBeanie Rock A Beanie. Change A Life!
G
ood Mood Shopper is honored to have beyondBeanie featured on the cover of the September Issue. We love their social conscious brand methodology. So, I asked the founders (Hector (Tito) Alvarez and Paty Lucero) of beyondBeanie to participate in a Q&A interview. They said YES, below are the answers to our questions. 1. What’s Beyond Beanie mission statement? For every item purchased, beyondBeanie will help a child in need in Bolivia. Beanies = Meals | Bags = School supplies | Ponchos = uniforms 2. What’s beyondBeanie’s goal? (Tito) When Paty and I were having our very first conversation about creating beyondBeanie, we really wanted to start a company that would not only serve to bring consumers unique, high quality clothing accessories that they love wear, but that would also serve a greater purpose, which is to help fight poverty in Bolivia. According to the WFP, it is estimated that as much as two thirds of the population in Bolivia live below the poverty line. The devastating situation makes it very difficult for parents to raise, feed and educate their children. (source: http://www.wfp.org/countries/Bolivia/overview). Therefore, the idea and goal was to create a social enterprise that would help Bolivian children, while at the same time provide work opportunities to artisans, especially women, who are among the most impoverished and vulnerable groups in Bolivia. 3. What was your greatest motivation to create beyondBeanie? (Tito) Being Latin American myself (I’m originally from Chile), I can truly say that I take great pride in the progress that this continent has made to eliminate poverty over the last two decades. Nevertheless, there are still large sectors, especially around the Andes region where Bolivia is located, that need lots of development in terms of child education, nutrition and to some extent also women’s empowerment in order for the country to evolve and alleviate poverty.
21 goodmoodshopper.com
Rock A Beanie!
It was during my trip to Bolivia last year where I could see all this from a local’s perspective what gave me the motivation to want to start beyondBeanie; a social clothing venture dedicated to helping children in need and artisans in Bolivia. 4. Can you share a story about the artisans who make your products? (Paty) At present, we are working with two groups of women-artisans, one from La Paz and another one from Cochabamba. Most of them come from challenging backgrounds, many are trying to raise their children as single parents, some are HIV positive, have little or no education and suffer from incredibly low self-esteem. They don’t have people in their lives to encourage them and tell them how amazing they are or what a sensational talent they have to produce such masterpieces. Indeed, we are trying to help empower these amazing women as much as possible with the help of consumers, whom by looking at the name tag found on each product can easily know who made it, go to our website, and send an “encouragement” or a simple “hello” message to her artisan. One of the amazing stories that I can share is the one of Rosalia Machicado. Rosalia is a single mother of five children who was abandoned by her husband shortly after their fifth child was born because she was diagnosed with HIV. Ever since her husband left her, she has struggled every day to provide for her children. Before joining beyondBeanie, her daily life consisted of going to the streets of La Paz and try to sell her creations to tourists. She has explained to me that many days were extremely challenging, barely earning enough to put food on the table. She is extremely happy that she is now able to knit for beyondBeanie, that she gets to sign every product that she makes, and that she get recognized for her work and is able to provide for her children. The messages that she received from beyondBeanie’s consumers have really uplifted her spirit and she takes great pride in her work. 5. Lastly, do you have any tips for future social entrepreneurs? (Tito) Many people have great ideas about how to help the world, yet most never put them into action. My advice is simple: Take the plunge and forget about uncertainty! You will never know the potential of your idea unless you decide to try it.
23 goodmoodshopper.com
“potential You will never know the of your idea unless you decide to try it.�
ROCK THIS:
SHOP
25 goodmoodshopper.com
FOTOSTRAP
LSTN HEADPHONES
27 goodmoodshopper.com
SHOP LSTN!
THIS BAR SAVES LIVES
55 goodmoodshopper.com 29
EAT This Bar!
KUTOA BARS
55 goodmoodshopper.com 31
EAT KUTOA!
EDITOR’S PICKS Clarissa + Bag Wish List
1
POPINJAY Trinidad Zip Clutch- $185.00
SHOP This Bag!
33 goodmoodshopper.com
2
MERCADO GLOBAL Matea Weekender- $319.00
3
FREEDOM OF ANIMALS Melia Seraa- $360.00
1
FREEDOM OF ANIMALS Melia Seraa- $360.00
4
LIVE FashionABLE Alem Scarf
TREAT YOURSELF
4
POPINJAY Trinidad Zip Clutch$185.00
5
THE LITTLE MARKET Small Ikat Satchel$180.00
6
AKOLA PROJECT Herringbone Turquoise$128.00
35 goodmoodshopper.com
DELLA Fashion
DELLA FASHION
37 goodmoodshopper.com
TYPES OF PROGRAMS
DEFINITION
1
Della is a Los Angelesbased fashion line that is changing the way people shop. They are a womanowned and woman-run business working with a community in West Africa.
1
Della employees participate in twice weekly literacy classes. Half of the women currently read at a primary school level, while the other half tested into 6th and 7th grade levels.
2
We have our weekly savings-training meeting every Wednesday. The women work in pairs to record their spending. Tracking spending has allowed many of the women to see how they can save money.
3
Forty hours of one-onone attention can help students to improve their grades by one level. Della employees lead a sewingskills class twice a week at Happy Kids orphanage.
Their Business Every dollar earned at Della goes toward providing employment, education and financial stability for women and men in Ghana. Our employees receive a steady, fair income and are empowered through education via micro-financing, savings and entrepreneurship classes.
39 goodmoodshopper.com
Sackcloth + ASHES We Make High Quality Blankets!
AMERICA Empowering Homeless People
1
In ancient Jewish culture, sackcloth and ashes were used as a symbol of mourning and repentance.
2
Providing blankets to people in shelters is not just a felt need - it’s a real need. Men, women, and children in homeless shelters across America are always in need of blankets.
Their Mission We are a company that makes high-quality, handmade blankets in the Pacific Northwest. With every blanket you purchase, we will give a blanket to your local homeless shelter.
#sackclothxashes
Follow Sackcloth and Ashes on social media
SACKCLOTH + ASHES
39 goodmoodshopper.com 41
THE BEGINNINGS
NIGHT SKY
This blanket is a wool blend of 80% Wool and 20% Polyester.
MARDI GRA Coming Soon...
BROWN FLEECE
This super soft anti-pill fleece has a beautiful sheen and silky feel.
43 goodmoodshopper.com
Last summer my mother lived on the streets. This taught me an invaluable lesson because my mother is a hard working woman. She has two college degrees, had managed restaurants, was a homeowner, and raised us two kids on her own. Yet, life got the best of her. She lost nearly all she had due to unfortunate circumstances and moved across the country to start her life over. My beautiful mother had become homeless. It was then that I realized that not all choose to become homeless - that some just need a second chance.
THE LITTLE MARKET
THE LITTLE MARKET
45 goodmoodshopper.com
SHOP The Little Market!
LIVE
FASHIONABLE
47 goodmoodshopper.com
PERSPECTIVES APPAREL
49 goodmoodshopper.com
The
GIVING KEYS
51 goodmoodshopper.com
MISSION The Giving Keys exists to employ those transitioning out of homelessness to make jewelry out of repurposed keys that get sold and shared around the world. Each key is unique and carries a message like HOPE, STRENGTH, DREAM or COURAGE.
#PAYItForward
Join The Movement!
Follow The Giving Keys on Social Media
FEED PROJECTS
53 goodmoodshopper.com
MISSION FEED’s mission is to create good products that help FEED the world. We do this through the sale of FEED bags, accessories, and apparel by building a set donation into the cost of each product.
JONAS UMBRELLAS
55 goodmoodshopper.com
BADALA 57 goodmoodshopper.com
MORE THAN A MAGAZINE READ MAGAZINES: GIVE LITERACY By: Clarissa Fletcher
59 goodmoodshopper.com
I
t was that time again, time to plan the September Issue for Good Mood Shopper. Just as I did for the August Issue (first issue), I ventured out to email ethical and give back companies about being featured in the upcoming issue. The August Issue featured 27 amazing ethical and give back brands that have completely changed the world through fashion and shopping for a purpose. As I visited their websites to read their stories and seek new fashion and shopping goodies for our readers, I started to relate to their causes again. Each brand had a mission and purpose statement that was accompany by an incredible story! However, what was truly Good Mood Shopper’s story? What was truly our mission statement? Good Mood Shopper was created to spotlight good companies and people that makes a difference in their communities. I wanted the magazine to become more than just a magazine and to have an even greater impact on the world. I love promoting good brands and their amazing causes. But if our ethical and give-back companies can team up to accomplish life changing goals. What’s stopping Good Mood Shopper from doing the same. So, I went to my computer to research non-profits that would fit our mission. And, I found several. However, it was one in particular that I felt suited the company more. This non-profit was Magazine Literacy. Magazine Literacy is a non-profit that sends new and “gently read” recycled magazines to new readers through their literacy program. Magazines can be donated by donors or sponsored by companies or consumers can give the gift of literacy. They provide free magazines to at-risk children and families. Every magazine that is sold via Blurb will help to provide literacy for children and families in need through Magazine Literacy. I hope that you continue to support Good Mood Shopper as we change the world one magazine at a time! “Read Magazines: Give Literacy”
THIRTY ONE BITS
61 goodmoodshopper.com
SHOP 31 One Bits!
Tip! #31bits
Join The Movement!
Follow 31 Bits on Social Media
NOONDAY COLLECTION
71 goodmoodshopper.com 63
RAVEN + LILY
65 goodmoodshopper.com
RAVEN + LILY Jewelry
R
aven + Lily currently help employ marginalized women in Ethiopia, India, Cambodia, Kenya and The United States at fair trade wages to give them access to a safe job, sustainable income, heathcare, education and a real chance to break the cycle of poverty for themselves and their families. They are committed to providing products that are made by hand, follow fair trade standards, and honor our eco-friendly commitment.
67 goodmoodshopper.com
Tip! Follow Raven + Lily on social media!
1
Almaz Gold Earrings
2
Ferdoz Wood Bracelets
3
Ramsha Geometric Necklace
MATTERIAL FIX
69 goodmoodshopper.com
THE UNITY CLOSET
THE FOUNDER Ashika Kalra, a recent graduate of New York University’s Stern School of Business, shared a passion for creativity since childhood. Her interests in the non-profit sector and a business background led to the birth of The Unity Closet. With her international design team, Ashika hopes to drive social awareness and promote conscious fashion on a global scale – one scarf at a time.
71 goodmoodshopper.com
Fashion Conscious We offer socially empowered designers around the globe a platform to bring their vision to life.
THEIR MISSION The Unity Closet promotes fashion with a purpose. We bring together the world’s most promising artists who are passionate about design and their communities. Each artist utilizes our featured product – the silk scarf – to convey a social problem plaguing the world today. All profits from our products are donated to relevant charitable groups. Our designers hail from three different continents and are newcomers in the fashion and design industry. Most Unity Closet artists are current students of fashion or graphic design with an eye for aesthetics. We believe their socially empowered outlook and commitment to the global community has the power to shape the future of fashion.
MODEL
T
he Unity Closet is a registered nonprofit corporation in the United States.
RECRUIT
1
We recruit hidden artistic talent through the help fashion & designs schools, extensive online portfolio searching, and social media networks.
Make sure to follow The Unity Closet on social media!
DESIGN
2
Once selected to design for our brand, the artists digitally conceptualize artwork to symbolize a relevant social problem.
MANUFACTURE
3
Our team in New York manufactures these designs on industry standard superior quality silks to distribute to consumers around the world!
THE UNITY CLOSET
73 goodmoodshopper.com
KROCHET KIDS
75 goodmoodshopper.com
LEMLEM
77 goodmoodshopper.com
Ix Style
FASHION WITH PURPOSE By: Ansley Vasconcellos
Y
ves Saint-Laurent once said, “Over the years I have learned that what is important in a dress is the woman who is wearing it.” I believe these are some of the truest words ever spoken; as women, who we are as a person is far more important than what we wear. I also believe that what we wear can be used to reflect who we are and what we believe in. By choosing clothing that supports a cause, we can be both fashionable and socially conscious. It’s what I call fashion with purpose. But I haven’t always thought this way. Like many people, my style changed many times throughout my life; from red cowboy boots accessorize with paint from my hands to bell bottoms and crimped hair. And matching clothes has never been my forte. As a matter of fact, I’m wearing two different socks right now! Looking back, my style has been very random but it has had its hand in shaping who I am. It started the summer before I graduated high school with a red T-shirt and a pair of khakis. At the time, I thought I wanted to be a nurse so I signed up to volunteer at Kennestone Hospital. I quickly realized there was an interesting juxtaposition within a hospital. One moment I would be wheeling a mom and her wide eyed newborn out of the hospital and into the arms of a caring father then the next minute I would be transferring a man who just went through surgery from one room to the next. One moment there’s the first breath of life and the next moment there’s people fighting for their lives. I realized that although I loved helping people, my heart couldn’t take it. I had so much respect for everyone who worked there yet I knew it wasn’t my path to take. I tucked away the red shirt and khakis and searched for my next venture. Fast forward to my senior year of college. Graduation was so close I could almost taste it. Typically, it’s the actual act of graduating that marks a monumental change in people’s lives, which was true, but in retrospect there was an even greater moment of change in my life. It all started when I overheard my roommate’s conversation. She was friends with Jessica Ekstrom, founder of Headbands of Hope; for each headband sold, one is given to a girl with cancer and $1 is donated towards the St. Baldrick’s Foundation for childhood cancer research. Jessica had asked her to be a campus rep for our school. I was so intrigued with the idea I immediately volunteered to run the social media for her. I’ve always enjoyed helping people or companies amplify their business. The fact that it was for a good cause was an even bigger bonus. It was the first time I realized that social media marketing could actually be utilized for far more than marketing products. We were able to touch people’s lives that we wouldn’t otherwise have come in contact with. We were able to make an impact in our college community and the world beyond it. The moment we had a girl tell us that she was a three time cancer survivor and thanked us for our work, I knew there were far greater things in the world than anything I had planned leading up to senior year.
79 goodmoodshopper.com
FASHION BLOGGER “The fact that it was for a good cause was an even bigger bonus.”
FASHION WITH PURPOSE By: Ansley Vasconcellos
81 goodmoodshopper.com
These past experiences lead to my belief in fashion with purpose and starting Braided Bliss. Currently, it’s a fashion blog featuring products from charitable organizations and causes to help raise awareness. Wearing fashion with a purpose is one of the best feelings I’ve ever experienced. Every time I put on a shirt, a bracelet, a scarf, or a beanie, I can feel the hard work and dedication that was poured out into each one. I’m not just wearing an accessory or piece of jewelry; I’m wearing someone’s hopes, dreams, and their pursuit of happiness. I’m playing a much larger role than being a consumer. I’m making a difference one fabric at a time.
BRAIDED BLISS BLOG
83 goodmoodshopper.com
ROMA BOOTS
67 goodmoodshopper.com 85
SOKO
87 goodmoodshopper.com
SOKO Fashion
89 goodmoodshopper.com
PURPOSE
S
oko is an innovation in global fashion and technology: An online store that connects online consumers to global makers and handcrafted jewelry from the developing world. With Soko, you can discover incredible design and creative ingenuity made in communities that lay outside of the digital economy. Brought to the global stage using our technology, Soko delivers you exceptional style with stunning handcrafted jewelry designs created by artisans in emerging economies, using natural and upcycled materials.
THEIR MARKET PLACE At Soko, we believe that talented artisans everywhere should have access to the online marketplace. By providing tools and connectivity to global markets, Soko enables direct access to opportunities for entrepreneurial growth, streamlining trade and making it simple and transparent.
GIVE PERF
We Make Life-Changing Blankets!
World
We make positive change around the world by selling perf products with a story.
1
Perf is the state of feeling complete comfort, warmth and relaxation.
2
We hope to invite people to experience perf by selling goods that evoke a state of well being.
Their Cause Giving Perf : The ability to be apart of someone else’s story through a humbling giving process is what drives this company. We not only have the desire to give, but we are fueled by the necessity to selflessly serve one another though this process. As we donate 15% of profits from all your Perf purchases to our featured organizations, together, we are helping those in need find hope around the world.
91 goodmoodshopper.com
#puravidabracelets
Join The Party!
Community Communion with one another gives us a sense of belonging, promotes a greater influence, inspires exploration, and makes our world seem just a little bit smaller. We believe that bringing people together in community helps us to successfully impact the lives of others. Perf wants to build a community of visionaries that support us in our quest as we help support existing communities through individual and collective impact
Indigo Collection
La Playa Collection
PURA VID BRACELETS
93 goodmoodshopper.com
No. 41 AFRICA
N
o.41 started on a whim and a prayer in March 2012, with the intent of teaching young women from the Noel Orphanage in Gisenyi, Rwanda (ages 18-25) not only to sew, a culturally relevant trade that would always sustain them, but to give back to their community through a feeding program supporting local schools. The first No.41 bag was sold in May 2012 and today we employ 20 women from the orphanage, as well as 10 from the surrounding village. We have 8 mamas better caring for their 12 children and 19 of our young women are now enrolled in university. In February 2013, No.41 opened our first feeding program, providing a hot, healthy lunch to 900+ students and teachers, daily.
95 goodmoodshopper.com
Changing The World Our girls were created for a purpose by God.
MISSION No.41 is about empowering young women. Our goal is not to give them the world, but to show them that God has already given them everything they need to go out there and take it. When you join with us, you are truly changing the world FOR ONE. In our village there are three secondary schools, grades 7-12, and these students go to school all day, most without eating. The schools, generally, offer a 20-minute break for lunch where children who live close enough or have money, may go home to go to the market to eat. Most do not. All that has transpired at No.41 is beyond our wildest dreams. We have had ten girls move themselves out of the orphanage and we now have 19 enrolled in university. We have career fairs and business trainings, bible study and English class.
Make sure to follow No. 41. on social media!
UNLOCK HOPE
97 goodmoodshopper.com
SEVENLY Fashion
99 goodmoodshopper.com
TOMS Shoes
101 goodmoodshopper.com
SHOP TOMS SHOES
#OneforOne
Join The Movement!
Follow TOMS on Social Media
BRAVELETS Be Brave
103 goodmoodshopper.com
SHOP BRAVELETS
#bebrave
Join The Movement!
Follow Bravelets on Social Media
Taaluma Totes
105 goodmoodshopper.com
SHOP Taaluma Totes
#carryacountry
Join The Movement!
Follow Taaluma Totes on Social Media
Project Happy Hearts FASHION
107 goodmoodshopper.com
Banded BANDEDHeadbands HEADBANDS
121 goodmoodshopper.com 109
EXERCISE
FREEDOM OF ANIMALS
111 goodmoodshopper.com
HORTENSIA FASHION
117 goodmoodshopper.com 113
EDUN FASHION
115 goodmoodshopper.com
UMANO FASHION
117 goodmoodshopper.com
JADETRIBE FASHION
119 goodmoodshopper.com
SSEKO DESIGNS
121 goodmoodshopper.com
PARKER CLAY
123 goodmoodshopper.com
POPINJAY CLOTHING
125 goodmoodshopper.com
MITSCOOTS SOCKS
127 goodmoodshopper.com
Magazine Literacy Give The Gift of Literacy
129 goodmoodshopper.com
BUY GOOD MOOD SHOPPER
READ MAGAZINES GIVE LITERACY N
GOOD MOOD SHOPPER SEPTEMBER ISSUE LIST
Warby Parker FotoStrap Stone + Cloth Akola Project Bombas Socks Perspectives Apparel Live Fashionable The Little Market The Giving Keys Feed Projects Jonas Umbrellas Badala 31 Bits Beyond Beanie Matterial Fix Krochet Kids LemLem Ix Style Roma Boots Noonday Collection Pura Vid Bracelets Unlock Hope Sevenly TOMS Bravelets
131 goodmoodshopper.com
Taaluma Totes Raven + Lily Freedom of Animals Edun Sseko Designs PopinJay Mercado Global Mitscoots Socks KUTOA This Bar Saves Lives Walk In Love Project Happy Hearts No. 41 Banded Headbands Jadetribe Parker Clay Soko Umano Headbands of Hope The Unity Closet Della Sackcloth + Ashes Hortensia Give Perf LSTN
Visit
Good Mood Shopper